Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109

Retail Sentiment Project Instagram 109

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87

Retail Brands Authentication Loyalty 87

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. You probably already know that smartphones now account for more than half the mobile market.

Trends 217

Trends Marketing Mobile Engineering 217

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60

Mobile Trends Small Business Compete 60

Twist Image

JUNE 9, 2017

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61

Retail Real Estate Apple Buy 61

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. This is a guest blog post by Matthew Cool.

Retail 130

Retail Social Media Small Business Compete 130

The Realtime Report

SEPTEMBER 3, 2012

More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. Loyalty apps don’t just stop with members-only discounts, however.

Loyalty 177

Loyalty Mobile Discount Foursquare 177

Idaconcpts

APRIL 22, 2016

Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Take Payments Anywhere, Anytime.

Mobile 70

Mobile Loyalty Marketing Discount 70

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

MARCH 13, 2017

Mobile users can configure push notifications for each individual message type and for each Facebook Page and Instagram profile, providing the flexibility to enable/disable notifications based on what’s most important to them. This is especially true for retail brands that maintain several locations.

Notification 63

Notification Mobile Instagram Engagement 63

Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation.

Examples 200

Examples Marketing Retail Automotive 200

Twist Image

NOVEMBER 30, 2016

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

Mobile 40

Mobile comScore Retail Data 40

Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 122

CPC Paid Search Retail Mobile 122

The Realtime Report

FEBRUARY 19, 2014

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

Privacy 164

Privacy Apple Mobile Foursquare 164

Social Media Marketing

SEPTEMBER 10, 2018

Rampant development of digital communication, which went through the era of PC to smartphones and tablets, explains why this trend is long-term, but not some kind of short-term devotion. Retailers feel constrained to expand the boundaries of traditional interaction with customers. 95% keeps a high sensibility for a price.

Tools 99

Tools Retail Marketing Virtual World 99

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture . meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. The Wrapped Campaign from Spotify is a way for users to look back at their listening trends from the past year and the decade as a whole. According to the National Retail Federation , the percentage of U.S.

Campaign 166

Campaign Meme Instagram Social Media 166

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Nowadays, you must keep in mind that many viewers consume content on mobile devices.

Conversation 161

Conversation Video Content How To 161

Twist Image

MARCH 29, 2013

There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. mobile trend.

Retail 101

Retail Apple Comparison Price 101

Waxing UnLyrical

JUNE 4, 2014

So which one garnered more interest according to Google trends? Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Gamification.

Content 253

Content UGC Community building Hotels 253

Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Social Media 165

Social Media How To Marketing ROI 165

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 However, generally, mid-morning through the afternoon (9 a.m. to 5 p.m.)

Tourism 109

Tourism Travel Education Engagement 109

Firebelly

AUGUST 9, 2011

Mobile food vendors, or food trucks, are becoming a growing trend all over the country. Simple answer: it’s a unique way to cash in on a trend. Nobody expects a clothing retailer to be serving taco’s prepared by a reality TV star. It sparks curiosity.

Social Media 196

Social Media Retail Authentication Trends 196

Sprout Social

APRIL 27, 2020

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Trends in engagement in many cases followed what we found for changes in the posting volume of different industries.

Engagement 145

Engagement Social Media Patterns Health Care 145

Ignite Social Media

APRIL 17, 2020

After all, Walmart’s mobile app shot to #1 in the app store, meaning that a lot of people discovered the convenience of BOPIS (buy online purchase in-store) and curbside pickup. This could somewhat shift the dollars going to large brand retailers over to smaller retailers. Shopping Behaviors. Increased Ad Spending.

Social Media 106

Social Media Marketing Retail Energy 106

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. Emart SunnySale Campaign.

Brands 269

Brands Posterous Retail Collaboration 269

Sprout Social

MAY 11, 2023

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

Reputation 131

Reputation Tools Brands How To 131

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. We may be inching ever-closer to this reality.

GPS 81

GPS Retail Apple Marketing 81

Twist Image

FEBRUARY 9, 2012

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. Virtual shopping in a physical store.

Retail 91

Retail Fashion Comparison Hotels 91

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. They reported 450K engagements during the week of Black Friday (up 400% from 2013) and #KohlsSweeps trended consistently on Twitter. The Always On Approach.

Campaign 156

Campaign Social Media Retail Discount 156

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Nowadays, you must keep in mind that many viewers consume content on mobile devices.

Conversation 103

Conversation Video Content How To 103

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brands 94

Brands Retail Campaign Authentication 94

Ignite Social Media

JULY 27, 2020

And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). You find traffic is coming from mid-level managers in retail at a relatively high volume. An email address, first and last name, mobile device ID, or google ID can be used to match.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

agora pulse

AUGUST 12, 2020

Features trending Pins and topics as well as timely content designed to inspire users. Spans the entire width of Pinterest’s mobile feed so brands can stand out. That’s because users spend 80% more on retail purchases than people off Pinterest do. The Pinterest 100 Spotlights Trends. Following tab. Related pins.

Report 105

Report How To Analytics Social Media Management 105