Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 104

Sentiment Analysis Patterns Price 104

Bill Hartzer

NOVEMBER 6, 2023

This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path. ” This trend speaks to the profound influence of the digital age, where social media and content creation have become powerful platforms for self-expression and entrepreneurship.

Influencer 94

Influencer Social Media Survey Construction 94

Pixlee

JULY 20, 2020

As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. These five trends are beginning to unfold even during lockdown – and will likely continue well beyond this unusual period of time. Influencers will prove essential for achieving this goal.

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

NOVEMBER 30, 2023

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. To stay on top of the latest trends, leverage tools like social listening to keep a pulse on how customers feel about stores reopening and what they need from your business. Information is changing rapidly. Thank y’all so much! ??.

Strategy 133

Strategy Retail Marketing How To 133

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Then, you can tag and export those messages to analyze trends.

Review 127

Review Brands How To Analysis 127

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

MAY 11, 2023

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Behaviors include everything from life events, payment and device preferences, and retail spending. Post Trend Insights. The post trends section takes a deep-dive into what people are saying and sharing around your particular topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Google Trends. I know I mentioned that Google Trends is not enough but that doesn’t mean it should be overlooked. Best of all, Google Trends is free. The Benefits of Listening. TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. Then, set up Inbox Rules that automatically tag any comments on specific posts to track what topics, content and themes may be driving the conversation, what that conversation might be and what the overall sentiment is in the comments section.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Using social analytics, I could see how many people were clicking through to our program landing pages, report back to our Player Affairs team and compare those metrics with the upward trend in applications.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5 to 5 p.m.)

Tourism 108

Tourism Travel Education Engagement 108

Keyhole.co

JULY 31, 2023

Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

APRIL 27, 2020

Retail, consumer goods, and education sent messages also dropped, though less dramatically. Trends in engagement in many cases followed what we found for changes in the posting volume of different industries. Industries that saw a higher than average decline were nonprofit, retail and sports. engagements per post per day.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Read the room to determine what parts of your strategy need to change.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention. For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave.

Brands 98

Brands Fashion Eventful Hosting 98

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. You can also look at industry trends and changes in consumer behavior to stay ahead of the curve. This will help you spot trends and patterns in your social media performance.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Is there a topical trend that you’re seeing or can you create a marketing campaign around some ideas? Use social listening. There are many ways to develop your content ideas.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

NOVEMBER 19, 2020

Within the context of those activities, we found certain themes and trends that kept popping up. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment. Hiking – 16,527 messages.

Travel 121

Travel Sports Exercises Sentiment 121

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. One in four people agree that micro-influencers with loyal and highly engaged audiences create new trends. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. Choose micro-influencers or folks with a smaller following. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Set up a brand health listening topic to monitor IPO day conversation trends. Set up your social listening tool. Get all your assets in one place.

Strategy 115

Strategy How To Hashtag Team 115

Idaconcpts

AUGUST 12, 2011

Taking a swipe at Intel’s new Ultrabook concept he proclaimed that the industry needed to be more innovative instead of latching onto current trends, pot kettle black springs to mind. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”.

Apple 133

Apple iPad Sentiment Retail 133

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. Marketers can keep a tab on competitors and industry trends and engage with their audience in real time. For example, they noticed a trend in adult fans using Lego blocks for stress relief. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Where are people especially interested in a particular retailer?

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

NOVEMBER 26, 2019

I can uncover real-time data about holiday trends. Here are some additional starters to help your holiday discussions stay lighthearted and engaging: Social listening data reveals 95% of people maintain positive sentiment around Thanksgiving recipes on social media. The conversation will hit a lull. What’s your favorite holiday dish?

Data 68

Data Social Media Management Conversation Sentiment 68

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Emerging Trends.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

FEBRUARY 25, 2019

When you pair both monitoring and listening tools, you find trends that you might not have noticed before. Facebook listening is taking all of the information you’re given on Facebook, like comments, recommendations and private messages, and identifying trends in them. What is Facebook listening? What does this look like in practice?

Facebook 93

Facebook Review Overview Press Release 93

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs. FBI chatter to skyrocket.

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Spot industry and competitor trends. . #1: Define your social media goals! Again, success on social media is totally different from brand-to-brand. Do you want to drive sales? A bit of both?

Social Media 99

Social Media How To Metrics Analytics 99