Page 15 of 19 Previous | Next 
  • THE WAY OF THE WEB  |  SUNDAY, JULY 24, 2011
    [Retail] Artifacts of my past and of the future
    So everything he reads can be tracked and logged by retailers or by him. I took my son down to visit his grandparents for a few days, and took the chance to finally venture up into their loft to retrieve enough boxes from my childhood to fill the back of my car (and once opened, most of the living space in the house). Just some of the recovered treasure. The high heeled shoe isn't mine, by the way! Will my son have any memories to re-discover? What will it be like having his entire literary history at his searchable disposal? The loss of ‘mythic scarcity’?
    [Retail] Social Media Bashing is Boring as Hell - Danny Brown
    course, the charlatans wont show these results because theyre not as sexy as an online shoe retailer being bought for $850 million, are they? ;-) New! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Social Media Bashing is Boring as Hell August 29, 2010 44 voices share yours! Share 2 saves There’s a fair few blog posts doing the rounds about social media. How its practitioners are snake-oil salesmen. Why everyone’s just out to make a quick buck. But here’s the thing. You know why?
    [Retail] How to Cut Out Advertising in Favor of Inbound Marketing
    They also have an amazing free report on the top 50 retail brands’ social media use in 2013. 'Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now . Holy Social!
    [Retail] The 2011 #Nifty50 Top Twitter Men Reprise
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. But, by no means, is this list complete. Adam L.
    [Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
    Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
    [Retail] Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website
    In fact, you can now send gift cards from retailers and merchants like the Gap , Pottery Barn , Barnes & Noble and Starbuck’s. Friendgiftr’s one-of-a-kind network is the first and only social media-based online storefront to offer actual purchasable retail and restaurant gift cards to hundreds of millions of social media site users. Friendgiftr is the premier digital storefront company currently offering over 120 of America’s favorite retail and restaurant gift cards through its website and social media sites. Now you’re in luck. That’s it. Digg this!
    [Retail] Tap Employee Passion
    For example, customers who praised store-level associates were 16 times more likely to be passionate about the retailer’s brand. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and increased the productivity of those eventually hired. More important, Lewis’ communication culture not only outlined the day-to-day duties of Corps member, it imbued “employees” with a sense of mission and meaning.
    [Retail] SERPD doesn't currently get my vote Why would I push my audience.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
    [Retail] Andy, what is the quality problem. I agree with the writer that.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
    [Retail] Ho Ho Holy Cow! Facebook CPC Rates Dramatically Increase on Christmas Eve
    Facebook already announced they were profitable earlier this year; I would love to see the final revenue they generate in December as a result of  retailers clamoring for Holiday sales frantically tossing good money their way.  By Erik Qualman. was planning to take a day off from writing when the equivalent of eight tiny reindeer caught my eye.  The past few days I’ve been testing some Facebook Ad buys to see what kind of fluctuation there might be around the holidays (yes, this is what I do for fun).  Never in my wildest dreams would I have suspected such a spike in Facebook CPC. 
    [Retail] 5 Ways to Develop a Unique Selling Proposition
    One famous retail chain has adopted this practice in an extreme fashion. In fact, retail analyst Gabriella Santaniello  points out  that this long-term exclusionary strategy has generally worked out for A&F: Their brand image has been the same from the beginning and they’ve been quite successful with it… And you can’t be everything to everyone—otherwise, you set yourself up to more risk.”. strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
    [Retail] Early Days for Mac App Store, Chrome Web Store
    In fact, despite my understanding that these are replacing retail software titles, after years of staring at the Android Market and iTunes App Store, there's something very much like sticker shock when scrolling through the offerings and seeing prices in the tens of dollars, $30+ and beyond. The Chrome Web Store In 2003, when Apple's iTunes store first went live , there was excitement for a new legal model to purchase our music, but for the most part, as the catalog was extremely thin, my credit card sat idle. Practically all my favorite bands were missing. Top Mac Apps. Kid Pix is $50.
    [Retail] 4 Simple Things Business Owners Forget When Pitching to Clients
    There are many others—here’s how Zara, a fashion retailer, grew without investing in ads. 'To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. It’s not as easy as writing it down on your “to do” list though. Modern day entrepreneurs put in thousands of hours, not to mention blood, sweat, and tears, before a single pitch goes out (if you can call it a pitch, that is, since it’s much more than that). Idea is nothing without execution. Yet, it’s now worth $4 billion.
    [Retail] Six Links Worthy Of Your Attention #129
    "Creativity meets retail meets books. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "'Nigella Lawson is hot. So hot. She might just have to take off her shirt. And lick this whipped cream to quench her thirst. Ooo, naughty.' In the UK, it's a running joke that celebrity chef Nigella Lawson sells crumpet along with, well, her crumpet. So this review of her latest cookbook is spot on." " (Alistair for Hugh). The Wheel of Karma, Microsoft Division - The Atlantic. Karma's a b h." Summer Reading.
    [Retail] Is It Safer To Use Your Credit Card Online Than At A Store?
    Major retailers like Target and Neiman Marcus have suffered major credit card security breaches. 'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. How safe is your money?
  • BILL HARTZER  |  FRIDAY, JUNE 15, 2012
    [Retail] Website Optimization 101: A/B Testing Method
    certain online clothing retailer is having a sale. Source: [link]. You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it. The answer is simple: certain sites are more popular because they’re offering something that the other sites don’t. What Is A/B Testing? B testing is very similar to another testing method called multivariate testing.
    [Retail] Attention Marketers: Respect the Sense Smell
    Look at Abercrombie & Fitch, the clothing retailer. This is a guest post from Jim Joseph. . Smell – it’s one of the five senses, or one of the six senses depending on your perspective.  It’s pretty important to say our lives, suffice it to say.  When it comes to enjoying our food, smell comes in first of the senses … without it our taste buds would be bored. But for some reason when it comes to marketing, smell loses its importance.  For some reason smell is the Rodney Dangerfield when it comes to marketing elements. Now for food products or cosmetics, this may not be true. 
    [Retail] Behind the Cloud: An Interview with’s CEO Marc Benioff is the Internet’s biggest retailer and its Web services business uses more bandwidth than its retail business. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. Maybe 10 years ago!
    [Retail] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Electricians are SHOCKED! Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. If you’re a contractor, take a look at his tips to help improve your site. it is a complete waste of time, and worse – it’s a waste of money. While Directory. Look Thanks.
    [Retail] 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Several esteemed former guests from the show join the  Social Pros Podcast  this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!
    [Retail] 0-60 Series: Day 14 - Launch
    This "launch day" is something to celebrate for sure, but like a retail or brick-n-mortar, we'll continue building inventory and iron out some kinks.and soon we'll do a Grand Opening (press release, email blasts, RSS drive, etc). In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Congratulations.  Today is launch day. However, you'll be producing content as if you had thousands of readers. And you will soon.
    [Retail] Batting.400 For My 2010 Predictions in the Tech World
    Chrome OS Netbooks Will Be Available from Major Retailers Wrong. At the end of each year, it has been something of a tradition to make wild predictions that few others are making, and then mock myself for those I got wrong. This year should be no different. At the end of 2009, I made concrete predictions for the world of tech , which assumed a strong IPO market, increased acquisitions and some specifics from the big players, including Apple and Google. As usual, I got some right, and others wrong. Let's see how I fared. History: Predictions for 2010 , 2009 and 2008. Not even close.
    [Retail] Pretty. Functional. Frail. My Macbook Air Hinges Fail.
    It seems there is an inherent design flaw that affected each of these MacBook Airs, one so prevalent that Apple's own tech support note on troubleshooting them says it could be repaired, even if out of warranty: "You can take your MacBook Air to an Apple-Authorized Service Provider or Apple Retail Store for evaluation and repair if necessary, even if your product is out of warranty. Earlier this year, I switched from my MacBook Pro to a new MacBook Air , aiming to move more of my content to the cloud, and have a less bulky device to take with me from office to office and trip to trip.
    [Retail] Changing the Molecules of the (Board)room
    Founder and Owner of Retailer Patagonia Yvon Chouinard, author of Let My People Go Surfing , doesn’t believe in strict schedules. Every Monday night in a cozy Brown Stone on 39th street a group of New Yorkers congregate. was once one of these New Yorkers. At exactly 6:15 PM I would climb on the small stage, strike my gavel and start the Toastmasters meeting: . Good evening and welcome. People, even Wall St-ers, showed up every Monday. Despite being kicked out of our original home at JP Morgan headquarters, our club doubled in size. It is all related. Your Internals Are Showing.
    [Retail] Streams from the Road: Trends from Friends - The Steve Rubel Stream
    just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). For over five years now I have looked to Robert as a beacon for whats next for social media. He got me blogging back in 2004, on Twitter in 2006 and Friendfeed in 2007. Thanks. Thanks.
  • BILL HARTZER  |  FRIDAY, MAY 15, 2009
    [Retail] Top 50 USA Web Properties for April 2009
    Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Mar-09 Apr-09 % Change Total Internet : Total Audience 192,173 192,875 0 Community - Teens 19,947 24,142 21 Business/Finance - Taxes 18,311 20,585 12 Social Networking 124,406 139,781 12 Real Estate 43,924 48,357 10 Entertainment - Music 86,817 95,511 10 Community - Home 27,161 29,857 10 Retail - Computer Software 34,346 37,685 10 Retail - Flowers/Gifts/Greetings 28,356 31,019 9 Online Gambling 11,670 12,754 9 Gaming Information 40,637 44,370 9 Table 3 comScore Top 50 Properties (U.S.)
    [Retail] Should Local Businesses Make “Friends” With Customers on Facebook?
    There is little doubt that having a strong, professionally-designed and active Facebook page is important for businesses, particularly in the retail and service segments on a local level. For long-term retail purchases such as buying a home, we often have relationships and stay in contact with our Realtor beyond the sale. For high-end, long-term sales such as automotive, insurance, and real estate, is it also prudent to establish a relationship profile to profile as a “friend&# of customers? Here’s why: Large Investments Are Best Secured Long-Term. Let them be.
    [Retail] Easy B2B Tips for Google+ Users
    CJ Pony Parts is a retailer of parts for Mustang cars. 'Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Use Google Circles to Create Personas. Once your Google+ account is set up, use the Circles feature to your advantage and tailor content to specific groups. Create one for vendors, another for advertisers, and so on.
    [Retail] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Be interesting!
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Retail] Revisiting Android A Year Into My Smartphone OS Migration
    Besides phones with real keyboards (which Apple's not interested in), there are also dual screen Android phones, Android phones that offer laptop cradles and low-end Android phones that get below $99 at retail. Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone , which had been my go-to device for a number of years. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. At the time, my iPhone was on version 3.1.3 release.
    [Retail] #xPotomac14: Israel and Corbett Take on the Internet of Things
    This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent. The data will also allow retailers to position items on display with much great effectiveness. Retail applications that I just mention are just one world-changing applications. 'iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things. Or August.
    [Retail] 10 Ways Twitter Can Make Money
    Cellfire ran a test with retail grocery client Kroger and saw mobile coupon redemption as high as 20 percent. The below is primarily composed from my social media column on Search Engine Watch from earlier this year, but it is still one of the top question I get everyday.  Hence, I thought it an appropriate post for today – also the response to the book launch of Socialnomics has been overwhelming (in a good way!) so I’ve been responding to all the positive feedback (thanks to all). How can Twitter make money? That’s the billion-dollar question. times.&#
  • SPIN SUCKS  |  THURSDAY, JULY 22, 2010
    [Retail] Geo-Location Marketing | Spin Sucks
    Cross Promotion Retailing When we shop, we don’t always go for the cheapest offer. Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 22 2010 Geo-Location Marketing By Gini Dietrich | Email | Print | 11 Comments | Guest post by Danny Brown , the social sensei at  Bonsai Interactive Ah, geo-location marketing. and 7 p.m.
    [Retail] Put Yourself on the Social Map: From Vagueness to Greatness
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now.
    [Retail] Six Links Worthy Of Your Attention #113
    This little retail venture was sued and threatened with legal action on a constant basis. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The Internet fundamentally rethinks teaching. For centuries, education has solved a distribution problem -- getting someone in the village smart enough to teach the children. With distribution free and easy, education is changing and teachers are flipping around homework and schoolwork. In this infographic, Envisioning Technology shows how education tech might evolve."
    [Retail] 2011 #Nifty50 Top Twitter Men
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies.   Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  But, by no means, is this list complete. It takes a community to build a community. You expand it.”
    [Retail] Could Atom, launching in 2015, be the UK’s first truly digital bank?
    In Poland, BRE’s digital-only subsidiary, mBank ,   quickly became the country’s third largest retail bank. 'The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age” , will have no branches and will instead operate through online and mobile channels, making it the first of its kind in the UK. million. Not necessarily.
    [Retail] How a Blogger Landed His Dream Job
    The search for those answers led The Pen Addict to become the top blog in its niche, and recently led me to taking a full time job with the online retailer , where I can live and talk about my passion every day. was strolling the aisles of one of those retailers back in 2007 and came across a pen with an 0.38mm tip size (the smallest you normally see is 0.5mm, with 0.7mm and 1.0mm being the norm). Brad Dowdy is a Marketing Associate for , an online retailer of Japanese Pens and Stationery. This guest post is by Brad Dowdy of Every email.
    [Retail] Three digital and mobile trends that will drive growth in the gaming sector in 2014
    PlayStation Now , announced earlier this month, will be PS4’s alternative to Steam, while retailer Game is also planning to launch its own on-demand gaming portal. 'In 2013 we saw the  gaming sector grow 7% in revenue , thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth in 2014 will come from developments in digital tools and technologies.
    [Retail] Why Influence Mining is the Next Gold Rush | social crm | Social.
    More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers You Are Pissed Off at the Wrong Guy Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) Why Loyalty and Mobile Marketing is the Future for Retail (Danny Brown) Tagged as: Gist , influence mining , influencer outreach , Joe Fernandez , Klout , Raj Kadam , social crm , social graph , T.A. It’s in our DNA. You just need to know where to find it. JF : Hyper-targeting.
    [Retail] How Not to Break the Bank on SEO
    recent online study from ComScore reports 70 per cent of online shoppers cite online access as their preferred path to retailers. 'It doesn’t take a genius to realise why it’s important for businesses to have a strong online presence… but just in case! We are now living in an age where everything and everyone is online, the development of tablets, androids and smartphones has simply added fuel to this fire. Out of this 70 per cent over 50 per of people only click on the first result they see in Google and 95 per cent of consumers never go past the first page of results. Point
    [Retail] Are You Keeping People Connected With Your Brand and Each Other?
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the  Social Pros Podcast  this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
    [Retail] JWT Intelligence — Trends for 2013
    Everything Is Retail. The end of the year = predictions for the upcoming year. All of them are interesting but the one I really put stock in is JWT ‘s annual trends report. They invest a huge amount of time and money to explore and investigate our culture and I’m always impressed by the line-up of experts they reach out to, before they release their report. Check out their trends for 2013 in this 2 minute video and then you can read a little from JWT’s Director of Trendspotting, Ann Mack as she answers a few of my questions about the trends and how they impact you.
    [Retail] How to Add Your YouTube Videos to Pinterest
    The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. This guest post is by Krizia of So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. From my experience, Pinterest can be a colossal waste of time. Pinterest lets me capitalize on all that work, through a different medium.
    [Retail] The StumbleUpon effect - Koka Sexton dot Com
    Startup Retailers Emphasize Customer Service Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The StumbleUpon effect Getting traffic to your website can be a daunting task. If you host your own website you have several methods of getting reader attention and converting them to followers. Bringing new visitors can almost become a full time job is you decide to do go that route. Blog for yourself. They were just as interested in what I was writing as I was in theirs.
    [Retail] How to Write Amazing Product Reviews
    If they were looking for that, they’d just check the ratings on their favorite online retailer’s site instead. This guest post is by Ray Maker of Product review posts are in many ways the core of what blogging is about—the ability for all of us regular folks to express an opinion about a product, be it good or bad.  Every day, tens of thousands of product reviews are written on blogs across the world, and often, on just one product alone, hundreds of new opinion/review posts are written each week. Know the product like nobody else. icons tossed in.  Wrap up.
    [Retail] The Perfect Website For Off-Line Marketing
    This makes sense since you own a retail shoe shop. About Us What’s a Maverick? Yahoo! Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? There actually is a website that is perfect for this and that was created specifically for that purpose. It’s called Meetup. Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Really simple, right? Yes, sort of. But there’s more to it than that. when your store closes. You do everything else.
    [Retail] Optimize and the Confluence of Search and Social Media
    Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today. by a very special guest, my friend Lee Odden , live from somewhere. Lee: Somewhere. Jay: In the United Kingdom. secret location in the United Kingdom. Lee, how are you?
  • THE WAY OF THE WEB  |  MONDAY, MAY 24, 2010
    [Retail] Makers by Cory Doctorow
    Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site , as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers aff link). Although Makers might be a work of fiction, it’s very much written as a parable based on his views. As he has often documented (Including in his non-fiction essay collection, Content), the evidence he has points towards this approach helping him towards increased print sales. Overall?
    [Retail] Before You Seek Business
    If you’re a local business, like a retail business, add a phone number for the store. In a previous post, I talked about how to put your small business on the web. Before you go out and start looking for business, you might want to take a look around your site to see if it’s easy to understand what business you hope to accomplish. There’s a lot your blog does or doesn’t do to help you sell you or your product. Let’s look at it. Obvious Call to Action. When someone lands on your site for the first time, is there an obvious call to action? Look at Agency.
    [Retail] Pre-buy the Book and be One of 10 Lucky Winners
    All major online retailers have the book on pre-order sale price of just $13.78 Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, nothing says Happy Valentine’s Day like a book on social media’s transformative impact on modern business! And a social media book from our friends at Wiley. Good luck and thanks for your support!
    [Retail] On Weirdoes, The Long Tail, Seth Godin And You
    The idea here is that the many choices we now have in market, and the ability for an online retailer to offer a unlimited array of choices (because they're no longer limited by the shelf-space in a physical store), we're able to uncover that one hundred smaller products may cumulatively sell more than a top ten product on its own. Here Comes The Weirdoes. This manifesto about the end of the mass market illustrates a fundamental and massive change in business that we have yet to begin to truly understand. In one generation. More choice, less mass. Boom, it's gone." The message?
    [Retail] Kindle didn't start the fire…
    believe it will transform the retail end of the publishing industry, though I don’t yet understand how. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Kindle didn’t start the fire… January 25, 2010 in posts Apologies to readers for misquoting a Billy Joel song title. And the terrible pun. As a Kindle owner of just a month, I consider the device transformative in its market segment. As a device, it’s trivial to use. One last point.
    [Retail] Top 10 Public Relations Blunders for 2012
    million in retail sales due to the storm.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012. Photo courtesy Inforum Blog. Pink Ribbon Pink Slip.
    [Retail] This Week In Location: Facebook check-in news, Whrrl announcements, WeReward is growing, upcoming TriOut features & more
    Shopkick Picks Up Major Retail Momentum For Check-In App, Partners With Simon Properties. Another weekly round up of location-based news from last week. The biggest news was the once again rumors that Facebook is almost ready to announce their location plans and compete with Foursquare, Google and the rest of the location-based services. Whrrl had a good week announcing check-in societies in Vegas. Gowalla stayed in the news after last week’s API and profile page anouncments by saying that most users wanted native apps and not web / HTML5 apps. WeReward hit s100k downloads. coming soon.
    [Retail] Extreme Testing: What is Doing with 430,000+ Daily Data Points
    In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. 'Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before. It’s happening. It’s simple.
  • ENGAGE  |  TUESDAY, MARCH 18, 2014
    [Retail] Know Your Audience: The Secret Sauce Behind Discovery
    Imagine if all retail brands offered a “Take a Risk” category? 'During a SXSW panel discussion, Katrina Lake, CEO of subscription-based personal styling service Stitch Fix , shared the company’s data discovery experiences. For the non-fashionistas out there (like me), here’s the skinny on Stitch Fix: Through a series of questions, the company helps you create a style profile. stylist sends you five handpicked items. You keep what you like and send back the rest. Lake recounted a compelling story of data discovery while sharing her insights. Don’t collect data purely for data’s sake.
  • TWIST IMAGE  |  TUESDAY, JUNE 12, 2012
    [Retail] The Internet Could Be Closed For Business
    By opening retail stores, they get consumers at the first stage of the purchase cycle and they keep them through the purchase, support (Genius Bar) and even the content that goes on the devices (think iTunes ). Once upon a time. It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing power. It's humbling to think of just how quickly the Internet and digitization of the publishing industry changed everything. Is closed a bad thing?
    [Retail] Six Links Worthy Of Your Attention #64
    Even in Canada, the largest bookseller ( Chapters Indigo ) is starting to look more like a giftware store than a book retailer. book retailer. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Richard Feynman is always enlightening. In this piece - laced with his groovy patter and hip sensibilities -he reminds us that much of science is sloppy and built on bad findings of others. In an age of information obesity, a skeptic's diet is a good thing. " (Alistair for Hugh). " (Alistair for Mitch).
    [Retail] Systems thinking and the mobile for economic impact and wealth creation
    Again we can see the potential impact on inventory management and thus, cash flow, even at the bottom of the retail pyramid, where its most critically needed and we can project the potential that it will improve the economic standing or at least help smoothen the variability of income streams that these smallest players in the informal economy require. Photo credit: Muchiri Nyaggah, May 2011. have been meaning to write this post for quite some time now, percolating as it has in the back of my mind but it was Mark Kaigwa’s recent comment that finally spurred this writing. Why so?
    [Retail] Our Relationship to Technology is Changing; Don’t Get Left Behind
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Shel Israel, author @shelisrael. Shel Israel , co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy , joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every day. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now. Sensors.
    [Retail] How to Write a Must-read Product Review
    This will allow you to get up to 90% off the retail price, depending on the affiliate commission you’ll earn. This guest post is by Karol K. Reviews are one of the more common types of content on the internet. I’m sure you’ve looked for a review of a given product yourself once or twice. However, being on the receiving end of a review, so to speak, is a completely different ball game than actually writing one. First of all, some people mistake reviews for sales messages. So how can you be the good guy or girl and actually craft a proper review? Craft the core content.
    [Retail] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] #retail [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Aaron Zwas Does this outdo Levi's excellent use of FB? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? 500+ TV channels. Presto!
    [Retail] Why Service Wins Every Time - Danny Brown
    You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why Bloggers Need to Protect Their Blog Community Why Affiliate Marketers Piss Me Off Tags: Business , Customer service , loyalty 19 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Service Wins Every Time September 10, 2010 19 voices share yours! Share Save I’m a marketer by trade. Yet in a previous life, I also headed up the main call centre for the U.K.’s And you know what? Agree? Again.
    [Retail] Choose Your Own Adventure
    For instance, in redesigning my hotel experience, how difficult would it be to offer personalized grocery runs for every guest with a small 15% fee on top of the retail value of those products? I get a variation on this email quite often: “I wish there was a job in social media for __, because I’m really skilled in __.” ” What’s fascinating is that the person is waiting for permission, and worse, waiting for someone else to create and open a role for them to fill. My first thought upon receiving this is to ask the person, “Who do you admire in life?”
  • SPIN SUCKS  |  MONDAY, AUGUST 23, 2010
    [Retail] Facebook Places: Be Cautiously Curious | Spin Sucks
    This can happen for any business – even if you don’t have a retail location; it’s raising awareness through social networks and loyal customers. It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few things: * When someone tags you or your business on Facebook and you don’t already have a page, it creates one for you. Facebook Places is a marketer’s dream.  Really?
    [Retail] How to Capture the Excitement That’s Already There
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Kevin Hunt, General Mills. Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please support them; we couldn’t do it without their help!
    [Retail] Using Social to Put the “Culture” back in “Agriculture”
    And from  Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Jamie Vander Molen, DMI @jamie_vm and Ray Prock, DMI @rayprock. Jamie van der Molen , Community Manager at Dairy Management Inc. and Ray Prock , Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
    [Retail] Dare Magazine Story on How Indian Brands Are Using Social Media.
    And not just retail but all businesses. In fact, much against the popular belief, online social media not only helps retail businesses generate money but manufacturing businesses too can benefit from engaging in activities on sites like Alibaba, etc. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Dare Magazine recently quoted me in a story on how Indian brands are using social media. See my earlier post on 18 social CRM use cases to understand the full scope of opportunities for organizations to use social media. What is it good for? is research.
    [Retail] New video with Brian Solis on “Open Leadership” - Founder of.
    Howard Shultz at Starbucks, Chris Conde at Sungard Financial Services Retail, at the top of the game. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene New video with Brian Solis on “Open Leadership&# Brian Solis recorded a video interview with me discussing the concepts in my book  Open Leadership – it’s part of his excellent new video series. You can watch the video and I also got a transcript made if that’s an easier way to take in the information. The am your host, Brian Solis. Welcome to another episode of (R) evolution. Chaos.
    [Retail] 5 Sales Email Myths that are Costing You Money
    This lush, inspiring, practical guide normally retails for $19.99 Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%). more click-throughs (7% to 2.2%). As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. —-. Now You Can.
    [Retail] Is Pay-to-Post Blogging The New Advertorial?
    And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he  takes orders from his better half and sweeps floors a lot. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. My opinion on this is nuanced. Simple, right?
    [Retail] Check-in at the Location Based Marketing Summit 2010, New York City
    Marc Ecko, Founder, Marc Ecko Enterprises (fashion, retail and lifestyle entrepreneur). Early registration for the  Location-Based Marketing Summit ends this Friday.  Promo code SPEAKERVIP gets you in for $495. one day option is available for $395. The Summit, taking place next week, Sept. 29-30, 2010 in NYC is the leading event for Fortune companies seeking to maximize business, marketing and commerce using location-based services. We give you an inside look at the location-based marketing activities of major brands and agencies. The full schedule is available at  [link]. KEYNOTES.
    [Retail] This Week in Location: 30 must read location-based articles from the past 7 days
    Retailers find value in location based services Shopkick, WeReward and SCVNGR. Videos. schneidermike and @EricLeist check out SCVNGR rewards. Social Media Tulsa What is Whrrl. Blog Post. The real Facebook burglaries story. Pros And Cons Of Mobile Marketing. How Local Businesses can use Facebook Places. Plan and share your trips with Tripline. The U.S. is Catching Up to The World in the SMS Marketing Race. Nick’s Crispy Tacos offers free taco via mobile challenge. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses. Foursquare Gets Down To Business With Insights.
    [Retail] Is There a Digital Divide In Your Family?
    My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius. Do the Men In Your Family Do Tech Different Than the Ladies? In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. In fact, at one point or another, both my mom and sister have worked for Apple.
    [Retail] Killer Startup Idea: (Get Together at Places With.
    link] Gaurav Mishra Yes, Gaurav, retail tie-ups and promotions would be the key to scaling a service like Get Together. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! My friend Amit Klein and I have been giving away startup ideas on our blogs. Amit has previously talked about a service that lets you “follow” your favorite digital content and a service that aggregates and prioritizes incoming social messages based on what’s really important to you. Step 2: You browse through a list of awesome things to do in the city around your interests. Lets talk.
    [Retail] Don’t Get Caught Up In Tactics – Keep the Customer in Mind
    This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. 'Dave Morse, Delta Faucets @davemorse. Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
    [Retail] Business Today Story on Group Buying Portals in India.
    We have tie-ups with over 5,000 retailers across the country and are constantly increasing our network,&# says Kunal Bahl, co-founder, Then, higher Internet penetration coupled with poor penetration of organised retail seems to have created a big market. Says Boyanapalli: “Online retail has increased by around 30 per cent last year alone. The idea of group buying appears to be a win-win business proposition for both retailers and websites. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Yes, 85 per cent! Lets talk.
    [Retail] You Do Not Own Your Audience
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Jeffrey Rohrs, author @jkrohrs. Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
    [Retail] Brand communications (your secret weapon) « Wisdom London
    Things look very promising for them in retail and in B2B, and this article certainly does kickstart the thought process. Wisdom London Creative Communications is our world… « In pictures: Wisdom London Launch Party, 16 March Five Essentials of Disruption » Brand communications (your secret weapon) This post was first published in March but to round off the final week of our Branding Series, I’ve dusted it off and present it to you once again, in case you missed it first time. It’s what makes that brand speak directly to me and you. Here’s the free bit!
    [Retail] Are we now social consumers? And where are the social businesses?
    What I want from online retailers » Are we now social consumers? Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it? And where are the social businesses? I’ve noticed something about the way I decide what to spend my money on. It’s changing. I think I’ve become a social consumer. Social media may at times directly influence my purchasing decisions, but more that that, I now have a social mindset when it comes to consumerism. We’ve become really social.
  • DANNY BROWN  |  SUNDAY, JULY 25, 2010
    [Retail] Why Arkayne is Good for Your Blog and Business - Danny Brown
    You might also like: Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail How to Use Blog Lists for Your Social Media Strategy Tags: arkayne , blogging , Business , social media 14 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Arkayne is Good for Your Blog and Business July 25, 2010 14 voices share yours! I’ve not used all the features to their full advantage yet, but that’s more to do with me than the tool itself.
    [Retail] Use Your Blog as a Proving Ground
    Whether you are a speaker or trainer like me, a contractor, retailer, or agent - you have an expertise that deserves to be stretched to its fullest capabilities. Every auto company has at least one proving ground where they test their prototypes and learn more about their production vehicles. During the first ten years of my marketing career I worked with the Big Three automakers - at least that is what they were known as back then. . Test Drive Your Expertise. You can (and should) do this with your blog to test drive your expertise - what you share with your community.
    [Retail] Blake Mycoskie on TOMS new One for One Eyewear: Part 2
    We’ve tried to make the shopping experience for our eyewear interactive and, because we have limited retailers at this time, make it open to everyone who wants to participate. I recently had the great pleasure of chatting with  Blake Mycoskie , founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes from building something that matters. BM:  I think it’s a little bit of both. 
    [Retail] comScore December 2009 Search Engine Rankings
    eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.&#. comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November. Here’s the actual numbers as released by comScore: December 2009 U.S. 0.1 - -.
    [Retail] Kindle Sales Increase 4X Over Last Year
    The bestselling Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – are available now at and at over 16,000 retail locations throughout the United States. With the help of the new Kindle Fire , Amazon had a record setting day on Black Friday. “This This was a great Black Friday for Target and for Kindle Fire , which was the bestselling tablet in our stores on Black Friday,” said Nik Nayar, vice president merchandising, Target. Kindle Fire is now the bestselling product across Amazon for 8 weeks running.
    [Retail] The Magic of Ignorance: Knowing What You Don’t Know
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones  and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
    [Retail] New online community nets users cash for engagement
    retail business model.&# Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed New online community nets users cash for engagement September 10, 2010 in New online community | Tags: "Facebook app" "online music" , YAWMA When thinking of ways to motivate users for their participation in online communities, the first thing you think about are rewards. It just seems logical to give people something with the hopes of that reward becoming a key motivator for continued participation.
    [Retail] Question For The C-Suite: What’s Your Capacity For Change?
    I know, I’ve met with them, their objections are many:  It’s for teenagers, it’s for celebrities, my  buyer (CXO) isn’t there,  it’s for B2C, for women, for students, for retail. 'Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change.  Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. What do CEOs think about Social Sales? My experience tells me they don’t think about it at all. It’s time for change.  . Is it time.
    [Retail] Open 24 Hours: Marketing Messages Are Everywhere
    Retailer Banana Republic paid tribute to the series in its fall 2009 collection and is sponsoring a casting call for a walk-on role in Season 5. Our office is open 47 hours a week. During that time, our team members come and go, adhering to a variety of schedules, some full time and some part time. But each of us works 24 hours a day. insist on it, and if you can’t or don’t want to, there’s not a place for you on our team. As harsh as that sounds, consider this: The average consumer is exposed to thousands of marketing communications messages every day. Have fun. Do you like this post?
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Retail] The Truth and (Unintended) Consequences of Our ‘Likes’
    Katrina Lake, CEO of subscription-based retailer Stitch Fix  worries that her algorithms and stylists are so good at identifying their consumers preferences, that they often send items clients already have. 'SXSW took a noticeably different tone this year. The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. It was like the Roaring Twenties, and we were drunk on BuzzFeed lists, Grumpy Cat memes  and Nike+ FuelBand data. What a difference a year makes. Search #HoC.
    [Retail] This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more
    Why Loyalty and Mobile Marketing is the Future for Retail. Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Really!?! SCVNGR. Foursqure. TriOut.
    [Retail] Six Links Worthy Of Your Attention #187
    "I spoke this past week at the National Retail Federation ''s big show in New York City. The receipt is a publishing medium that most retailers are wasting. national retail federation. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Everpix was a photo-sharing site that recently shut its doors. The founders were candid about why they closed shop, going so far as to share all kinds of research that is a goldmine for startups. " (Alistair for Hugh, HT to @eoinbrazil ). Read on."
    [Retail] Get Happy: Putting Yourself into Your Brand’s Personality
    And from  Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines. Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .
    [Retail] Social Pros Podcast – Scott Monty, Ford Motor Company
    Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. We found that 91% of the Internet Retailer 500 are using free or cheap – when I saw cheap, I mean $50 a month or less – social media management tools. Listen Now.
    [Retail] Six Links Worthy Of Your Attention #168
    Customer tracking is the Holy Grail of retail, and with our phones turned into tracking devices, it''s easy to listen in. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Here''s a short story about the rise of sentient artificial intelligence. If we create a computer smarter than us, connected to the Internet, it can likely use our dependence on the Internet to make us do whatever it wants. Point taken." " (Alistair for Hugh). Your phone is blabbing your location to anyone who will listen - NBC News.
    [Retail] Master List of Social Gaming and Game Mechanics Platforms.
    Typical features include multiple international payment options (credit cards, PayPal, bank accounts, mobile phones, offers, surveys, game cards, in game advertising), analytics, referral fees, platform distribution, conversion optimization, A/B testing, targeting, direct carrier relations, retail distribution, fraud protection. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! have also argued why you should NOT integrate game mechanics into your service. Key players include Viximo , Heyzap , Mochi Social , Offerpal SocialKast , Come2Play. Lets talk.
    [Retail] Digital business needs to be effective more than efficient
    For example – somewhere like the retailer Argos would be seen as efficient. Web Strategy Wikinomics Rankings ← Will customer service come to social media? Last night a cloud saved my life… → Digital business needs to be effective more than efficient January 19th, 2010 · View Comments One response to a changing economy, whether global or digital, is to pursue efficiency. Cut costs, overheads, staff and anything else you can to make your company as efficient as possible. Rather than becoming ruthlessly efficient, companies now need to be incredibly effective.
    [Retail] Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability for Your Messages to go Viral 8.26.10 UPDATE The people spoke, and Hootsuite listened!! Thanks for making these great improvements, Hootsuite:-) A few posts ago we mentioned that Hootsuite is one of our favorite social networking tools- We’d like to clarify that statement. No good for you. without losing the share button on fb pages. wish
    [Retail] The 4-Step Guide to Building Your Authority
    He has a Computer Science degree and currently works as a programmer for a major retail company. This guest post is by Derek of Fear No Goal. If you want people to visit your blog—and stay there—you have to be an authority figure. This is definitely true if you are trying to solve a common problem. You have to know and understand what you are talking about. When people know you’re an expert on a topic, it gives them comfort. They know that they can trust you. They are going to put their faith into you over and over again. That means you cannot fail your readers. Good question.
<< 1 2 ... 13 14 15 16 17 18 19 >>

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter


We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account


Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.


Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are

Learn more about Content