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  • GEMMA WENT  |  WEDNESDAY, MAY 26, 2010
    [Retail] Case Study Crunch: IT and Technical
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
    [Retail] Top 10 Social Media Tips & Predictions For 2014
    recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made. 1.
    [Retail] Bootstrapping a Marketing Program with Analytics
    The example below illustrates this relationship for an online retailer that wished to justify increased sales through an expanded marketing program budget.  This retailer used a multi-channel marketing program that includes Facebook, Google Ad Words and Search Engine Optimization (SEO) to promote their products.  Given the multi-channel nature of this retailer’s marketing program, and the fact that data from Facebook, Ad Words and SEO were neither integrated nor tracked at the customer level in their sales system, direct insight of channel spend to sales was not possible. 
    [Retail] What the Future Holds for B2B Social Media Marketing
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Interesting.
    [Retail] Twitter Etiquette For Agencies/Freelancers
    Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
    [Retail] Future of Engagement #9: Social Live Experiences
    Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
    [Retail] Why Do Customers Tattoo Themselves with the Brands They Love?
    If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America.
    [Retail] 12 Reasons Your Business Needs a Social Media Marketing Program.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Please share your experiences!
    [Retail] How to Build a Content Calendar (Plus a Free Template for 2014)
    for retailers, Christmas, or for accountants, the end of the Tax Year). Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.
    [Retail] A New Tablet Today
    It retails new for $449 and Amazon sells it for 16% less. I waited for the Acer Iconia a500 tablet to arrive, and I unpacked it today. But I bought it much lower from eBay, being the winning bidder at $270 for a manufacturer-refurbished model. specifically chose this device because it runs the Android [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit A New Tablet Today in your browser. Ari Herzog is a new media explorer. You can join his Facebook blog community here and sign up for his email newsletter. Recent comments Great info Ari….
    [Retail] Pop Goes The Social Media Bubble
    Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? The CNN Money theory goes like this: "How quickly things have changed. It was just a year ago that Silicon Valley was gripped by an are-we-or-are-we-not in a bubble debate. Perhaps. Social media is hardly dead. Did it pop?
    [Retail] The Time for Location-Based Marketing Is Now | Spin Sucks
    Huge cost saver for the retailer and frankly cuts weight out of my handbag. And so now you “own&# social media for this fictional company with over 5,000 retail locations and you’re trying to figure out how to best deploy a location-based service in that fictional company. The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. Let’s put this into perspective. WHY would you wait? The time for location-based marketing is now. EXACTLY!
    [Retail] How To Measure Blog Conversion
    Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.
    [Retail] How to kill a cultural icon…
    OK, so we should probably be used to this by now, judging by the way this particular story has been used, exploited and hollowed-out for every possible revenue stream, but still… So the character whose entrance into a rebel ship inspired fear and nightmares in generations of people is now a middle-management consultant to a chain of average computer retailers. There’s a classic Bill Hicks routine which states that as soon as you appear in a commercial for a product, you are removed from the artistic cannon forever.
    [Retail] How badges help news websites build community, make money | Poynter.
    At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Those reader relationships are the most valuable assets of your business.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [Retail] 4 Ways to Success in Mobile Marketing
    Upon reaching the destination, he or she will interact with new restaurants, retailers, public transportation and attractions. Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper: How to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile user behavior that ultimately contribute to an initiative’s success or failure. Multitasking is a thing of the past    .
    [Retail] The Two Step Process to Brand Building Through Influencer.
    Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. As marketers we explore. Hungry for More?
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
    [Retail] No one likes you
    Especially if you are a retail location or sell a product, one of the reasons people are willing to like your page is because they think it will get them something special or at a discount.  Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  Ready to fire back up?  Pretty soon, you find someone else to talk to.
    [Retail] How Conflict Can Create Profitable Sales
    In services value has been created through degree classes without attending a university (e-learning), retailing without a store (e-commerce), using a car without owning a car (Zipcar). Do you hate conflict as much as I do? Conflict Conflict is uncomfortable, conflict is stressful and drains your energy. So why on earth would you want to seek out conflict? . What if you could find a way of making money from conflict.what if you could improve your thinking through conflict? Value lies within two things that appear incompatible. Tweet this). All conflicts resolved. All conflicts resolved.
    [Retail] Engaging Brand 418 - Marketing to the Ageing Consumer
    Thinking about lighting and noise in retail to improve customer experience. Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Winnie Lee from Malaysia. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! From a marketing and business perspective is an ageing population a market demographic issue or opportunity? Related articles.
    [Retail] The Library Is Dead. Long Live the Library!
    As we move to a world with increasingly combined office/residential/retail developments, people need a place to go and just be. Image by Camera Obscura 1975. The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. remembered reading that libraries were dwindling, and just wrote them off. Well, the library is alive and well. What a relief. How Children View the Library. One can only hope.
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: Also from Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
    [Retail] Is the eBook, the end of the library?
    As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. And although the DRM-restricted sold copies could be adapted to allow lending for a set period of time, that would tend to be operated by a retailer, and there’s still no reason for a library. Web Strategy Wikinomics Rankings ← Do we get more than we give from the web? Is Amazon reading this blog? The problem with printed copies?
    [Retail] Photography for Social Media: 5 Detailed Tips
    You may find that you can use your booth at a trade show as a nice background for portraits of your customers, or the front of a retail store with some sort of branding in the background as a good outdoor setting. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm   Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. It’s a demanding job, to be sure. But don’t stop there.
    [Retail] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet.
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder.  I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. What is your favorite marketing/business word? Personality. What is your least favorite marketing/business word? Either “can’t&# or “synergistic&#. What turns you on creatively, spiritually or emotionally about marketing/business? Douche!
    [Retail] Using Social Media to Peruse the Job Market
    Besides, whether it’s jobs in retail or business careers you’re looking for, professionalism always comes first. In today’s market, trying to find a new job is sometimes like trying to find a needle in a haystack alongside thousands of other competitors digging around in the same bale. Luckily, social media sites like Facebook, Twitter, and LinkedIn are here to help you not only find the needle, but turn it into a successful career. And, as long as the proper steps are taken, social media can become your own personal online job recruiter. Build a Supportive Profile.
    [Retail] 3 Tips for Maximizing Engagement With Facebook Likes and Shares
    Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. iOS 4.2
  • GEMMA WENT  |  WEDNESDAY, MAY 19, 2010
    [Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
    [Retail] Personalization and Community Alignment
    Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why?  . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
    [Retail] Offerpal Launches Offerpal Tasks to Earn Virtual Currency
    Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. These are chores you can do whenever it’s convenient. Shaw Ventures.
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
    [Retail] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    The Social Employee is available to order through a variety of online retailers. Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our love for each other through good food, gifts, and companionship. So with another successful year coming to a close, a little show of appreciation is in order! It goes without saying that a successful employee base is a well-informed one.
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Retail] The Rise of “Fake” Viral Videos
    According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
    [Retail] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
    Kevin offers some valuable advice and urges developers to take the rules of retail seriously. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design. The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. MSG Media Partner. Interview with Novoda.
    [Retail] Miracle On The Social Media Street
    It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. No, it's not a new Twitter customer care strategy. it was a Miracle On 34th Street.
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
    [Retail] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
    Local SEO deals with all the companies, which have physical address, so if you are a doctor, mechanic, retailer, or some other businessman, local SEO can help you to find the relevant customers over the web. The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. Search engine marketing (SEM). Final word.
    [Retail] Social Media is a Terrible Ecommerce Tactic – or is it?
    Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). that would be a viable hypothesis.
    [Retail] Six Links Worthy Of Your Attention #108
    "My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
    [Retail] The Payment Options That Drive E-Commerce in 2015
    With a number of leading brands also making the successful switch from the high street to the virtual world, we may soon see a time where traditional retailing becomes obsolete. When online gambling and virtual retail websites emerged during the mid to late nineties, many of them offered marginal protection to customers and 40-bit encryption. E-commerce represents huge business in 2015, with online sales in the UK set to reach £52.25 billion by the end of the year online sales in the UK set to reach £52.25 billion by the end of the year. Socialnomics
    [Retail] Agile innovation update September 2014
    The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development.
    [Retail] Why Google+ is an Essential Part of Your Social Strategy
    According to the Janrain study, the G+ social login is particularly trusted when used to access brands and retailers. While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter.
    [Retail] Is the Financial Services Industry Poised for Market Disruption?
    More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
    [Retail] Real-Life Instagram Project Filters In Unique View of London
    Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes. Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
    [Retail] Track the Online Metrics that Matter and Sales Isn't One of Them.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. That’s all well and good but how do you know if you’re doing the right thing or if what you are doing is actually benefiting your business in some way? Want more leads? if yes, please explain.
    [Retail] Is your business easy to find for local and mobile searchers.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. And just who is seeing these listings? link] [.]
    [Retail] How to Turn Social Connections Into In-Person Sales
    Alix Hart , Brand Marketer at Best Buy , joins the  Social Pros Podcast  this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. They believe this is the best way to battle the “showroom” effect, where people may use brick-and-mortar stores to browse for products or get questions answered but then actually make the purchases from online-only retailers. Alix Hart, Best Buy @trahla. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
    [Retail] First Look: Starbucks Digital Network Is Here
    Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.
    [Retail] How to Think About SEO Like a Human
    And more recently, as outlined in a story on , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website.  The long-term result?
    [Retail] Live Blog: Lotusphere 2012 Opening Session
    “It’s the first end-to-end browser-based retail banking system that solved the connectivity problem between all banking devices,” Dreinhoefer said. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. Content.
    [Retail] NOOKColor Combines Specialization, Potential & Android
    B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. Electronic book readers are not new, of course. Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share.
    [Retail] ME Domain Name Registry Holds Social Media Contest
    Approximate Retail Value (“ARV”): USD $579.00 / CAD $573.47each. domain name registry,ME Registry , is holding a social media contest. There are prizes for everyone who participates during this social media contest, and three grand prize winners will receive a Canon EOS Rebel T3 Camera. If you follow.ME on Twitter and retweet the.ME contest once a day during contest period and you’ll get a free.ME domain name registration. There are 3 grand prize winners, and the.ME domain name at www.Domain.Me. Predrag Lesic, CEO of the.ME Registry. domain registration. Between at 9:00:01 a.m.
    [Retail] I See You
    also had a request from the person that leads social at a large retailer with a request to include the picture of Melanies "customer of the month" sign in a presentation shes giving next month. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. The bigger question one might ask is, where the hell is this post going? Okay, Im getting to that part. For those not yet familiar with Jaffe-nese, A.D.I.A. Needless to say, I was ecstatic.
    [Retail] How to get a Free Copy of my Book, The Collaborative Organization!
    The book retails at $35 in stores and was endorsed by leaders such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others. On September 27th I’m going to be participating in a webinar  (you get a free book for attending) with Brian Dirkling from Box, who is their director of enterprise marketing. This event is being hosted by Ping Identity which is a leader in cloud security and identity solutions. critical to-do’s to help with employee adoption of collaboration platforms. The book alone is worth attending!
    [Retail] New tool for Social Media Citizens – Social Campaign
    According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As
    [Retail] 5 Easy Social Media Wins for Your Small Business
    Cafes, retail stores, and even professional services can build their online reputation and increase trust. One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. Share this post.
  • LOUIS GRAY  |  WEDNESDAY, MAY 11, 2011
    [Retail] Google Displays Big Numbers at GoogleIO. Is It Better?
    As was mentioned to me in a discussion with a small group of Google geeks, in a conference focused on developers, one shouldn't always anticipate the delivery of retail-capable products for end users. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. Don't get me too wrong.
    [Retail] Top 10 People Who Influence What Americans Buy
    More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.&#. Suze Orman.
    [Retail] It’s Not About You Book Review
    It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
    [Retail] An Interview with Habitat for Humanity ReStore Manager, Frank Drahan
    And finally, rebuild: The community can purchase affordable home improvement items at a fraction of retail cost and proceeds from the ReStore support Habitat’s mission to eliminate poverty housing through home construction and rehabilitation. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. I’m the ReStore Manager. Q.
    [Retail] Which 5 Social Media Sites Am I Missing Out On?
    With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there. Businesses missing out on social media are also missing out on an opportunity to connect with their audience. Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well. Foursquare. Customer word of mouth is great for local businesses both large and small. LinkedIn.
    [Retail] 6 Ways to Make More Out of Your Facebook Ad Campaign
    commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending.  3. Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Don’t Let Facebook Do Your Bidding.
  • TWIST IMAGE  |  MONDAY, APRIL 13, 2015
    [Retail] LinkedIn Is Still Underrated
    We''ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Advertising online continues to get creepier and creepier. It cost them close to $1.5 It''s not. chom fm.
    [Retail] Boost Your Social Media Marketing, Ignore Naysayers
    From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
    [Retail] Making Data Relevant: The New Metrics for Social Marketing
    link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2?
    [Retail] Top 10 Search Engine Optmization Blunders of 2011
    This practice has been going on for years, and many websites have been benefitting from these links related to discount codes that retailers and other websites offer. The SEO firm was ordered to pay $770,000 because the SEO company “provided marketing and web hosting services was financially responsible for the sale of counterfeit golf clubs by a client e-retailer. It is that time of year, the end of the year where we see all sorts of top 10 lists. have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year.
    [Retail] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Image via Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Meet Sam.
    [Retail] The 15 Best Facebook Posts Ever Written
    Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney. Aviva.
    [Retail] Social Media Can Drive Sales This Holiday Weekend
    Even huge retailers, like Macy’s , are on Pinterest. Prep your business for the holidays by embracing social media. If you own a business on Main Street, your focus is on obtaining new customers. People coming in off of the street may be curious about your goods and, if you’re lucky or prepared enough, they may be in the market for what you have to offer. But, what if there is nobody on the street? How will you get people in through your doors? This is especially important during the upcoming holiday season. Another 140 million people shopped online. You can bet your lease on it. Feedly.
    [Retail] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
    If you are an ecommerce retailer and you sell products through a shopping cart on your web site, you need to develop a web content strategy whereas you create additional content around those products and link that content back to your web site. Nick Usborne, from , recently wrote a great article about how writing more articles may not be your best web content strategy. He goes on to explain that “The web is being flooded with short, low-quality, optimized articles…&# and how “Google is catching on…&#. Where do we fail? Competitive advantage?
  • ENGAGE  |  MONDAY, JULY 2, 2012
    [Retail] What Millennials Want From Your Brand: 5 Insider Secrets
    Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ]. 3.
    [Retail] For Digg and Other Web Services, 5 Years Can Be a Lifetime
    The entrenched retailers trying to stop Apple from adding movies to iTunes. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. The backdrop of her story is a detailed article she wrote on Rose and the Digg phenomenon back in 2006, when she, then writing for BusinessWeek, placed Kevin on the cover with a youthful grin and headline blaring how he was worth $60 million. Founder of," Same people.
    [Retail] How to Emulate the World’s Powerful Brands Using Social Media
    They are the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets ? At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Retail] 5 Best Practices for Engaging Online Shoppers
    Internet retailers are working diligently to capture as many of these buyers (and cultivate new ones) as possible, and the opportunities seem endless, thanks to the myriad devices on which consumers can find them. The 2015 Internet Retailer Conference and Exhibition addressed hot topics and trends surrounding ecommerce, including anecdotes from top-tier brands such as Target and, platform-specific campaign tools, guidance on making sense of data and analysis of where the industry is headed. Consider The Line, Luxury homeware retailer. Authenticity is key.
  • T2 SOCIAL  |  SUNDAY, JUNE 15, 2014
    [Retail] 4 Social Business Trends to Watch For in the Second Half of 2014
    Recently, a lawsuit was launched by a well-known actress against a well-known retail operation for the use of an image against her consent on Twitter. Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. I was recently presenting at the Social Media Strategies Summit in New York on the concepts behind building a social business strategy for B2C brands. Welcome to the Age of Social Advertising.
    [Retail] How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Gary Vaynerchuk, author @garyvee. Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please support them; we couldn’t do it without their help!
  • SOSHABLE  |  THURSDAY, MAY 10, 2012
    [Retail] Facebook is Helping Make Your Shopping Decisions
    In Brazil a retailer by the name of C&A decided to merge technology and fashion with Facebook likes. What determines your choice when purchasing clothing? Is it the style or how many people like the item on Facebook ? It’s called FashionLike. Shoppers will have the option to choose certain items of clothing, measured by how many likes the item has. This new concept can help the undecided shopper by providing a rating system for a particular item. FashionLike also helps clothing designers know what items are popular before people are buying it or not buying it. Share your opinion.
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Retail] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Our goal is to try and keep it as simple to pin things from the physical world, magazines, retail outlets and the like, as it is to pin things from a webpage. Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last , and just why pinning recipes and dream outfits is so addicting. While waiting to board his flight, Digimarc’s Executive Vice President of Sales and Marketing Ed Knudson took some time to chat with me about the new venture, and how he thinks it’ll affect custom publications and the content marketing space. 1.
    [Retail] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
    Retail. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%. Image via billion market. Hollywood. But that is just one example. Gaming.
    [Retail] The Shopper Economy: 5 Questions with Liz Crawford
    At this point, I believe that retailers are leading the way, along with financial services. Retailers who are rewarding behavior are reaping the benefits.  Many smaller or independent retailers can begin to experiment with incenting behaviors by signing up with one of the platforms already mentioned (Checkpoints, Shopkick, SCVNGR, etc).  This means that they will evaluate transactions with brands and retailers with a sharper eye to their own advantage. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. recorded,  2.
    [Retail] Our top five posts in March
    Examples of online communities in the retail industry. As part of our series of online community examples ,  we looked at examples from the retail industry. At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our most popular posts in March. 1. How to use Twitter for PR. great presentation from Corinne Weisgerber that outlines how brands can use Twitter for PR. From tracking and monitoring, through live-reporting and activism, to public relations and crisis management.
    [Retail] Track Your #Hashtags More Easily With HashAtIt
    It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. There’s a new social search engine in town:  says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.
    [Retail] The 3 Social Media Lessons of 2013 – And What’s In Store for 2014
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. Tweetable Moments.
    [Retail] Search Engine Optimization Job Openings – Dallas Texas
    The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.
    [Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
    Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
    [Retail] How Scotts Uses Social Media for Maximum Customer Support
    In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Because Scotts brand is sold only in third party retail outlets, they work closely with these retail outlets when they’re coming up with their educational materials so that they can cross-promote. Beth Dockins, Scotts Miracle-Gro @bethdockins. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Retail] Fetching Friday – Resources Mashup & Camera Battles
    Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 10 things I hate about you as a blogger – when it’s time to break up with a blog. Search Engines / SEO.
    [Retail] Everything You Need to Know to Run a Successful SMS Marketing Campaign
    For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. Yes, that immediate.
    [Retail] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
    The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Congrats! CB on year six of a fun online event. He's take his newspaper (who remembers those?)
    [Retail] When The Going Gets Tough
    It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).
    [Retail] ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends
    New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are , how they use their mobile devices and where (how) ad campaigns can reach them at scale. Tough questions.
    [Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
    Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ”  Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
    [Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
    [Retail] When The Definitions Are Wrong
    Tags: Marketing Tips retail
    [Retail] Where does your brand live?
    Whether you have a retail space, office space or work virtually through an extranet –  how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo.  No argument – a logo is a vital element of how you communicate it.  It is the visual representation of who and what you are.  But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives.  Does it feel very corporate and official?
    [Retail] Social Is Bending All the Rules
    Every retailer and intermediary should be interested because the promise of the Net for buyers is not an infinite variety of closed silos, but a truly open marketplace where any buyer can do business with any seller — and on the buyer’s terms and not just the seller’s. We hear and read  about “shifts&# created by technology and examples of the influence on markets propagate daily. Marketers jump on these shifts vying for our attention aimed at ultimately “tricking us into a transaction&#. In other words all things social are bending all the old rules. Advertising In Reverse?
    [Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    If you operate a retail outlet, you may have both a storefront and an online presence. Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
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