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    [Retail] How to Add Your YouTube Videos to Pinterest
    The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. This guest post is by Krizia of So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. From my experience, Pinterest can be a colossal waste of time. Pinterest lets me capitalize on all that work, through a different medium.
    [Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
    Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ”  Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
  • TWIST IMAGE  |  TUESDAY, JULY 22, 2014
    [Retail] Are Your Customers Frozen? Let It Go!
    Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Know when to hold ''em. This happens a lot. Right? brand.
    [Retail] How to Cut Out Advertising in Favor of Inbound Marketing
    They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now . via TechCrunch.
    [Retail] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Be sure to include the link to your website, and whenever you mention a particular title, link to that title’s book page on your site or, better yet, directly to a retailer page. This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. Flash forward to present day. she bemoaned. 
    [Retail] Get Your Game on with Social Media
    According to Monthly Consumer Survey , holiday spending accounts for nearly 20 percent of total annual retail sales for retailers. Retailers know that roughly 65 percent of shoppers will shop online before making a purchase. Retailers are also aware that nearly everyone in America – including both individuals and businesses – use some form of social media. Social media has become an incredible way for retailers to advertise their products, offer deals, make sales and gain customers. How to shop for gifts using social media. Christmas gift ideas.
    [Retail] Mastering the Upsell
    Retail, supermarkets and yes online are all over it. Everyone’s heard of the term ‘ would you like fries with that ‘ – it’s probably the most famous upsell of all time. The fast food industry are not the only ones working the upsell magic. There’s two common terms used in the corporate world that are measured and heavily invested in — and it’s all related to upsells. The first is average transaction value. It’s essentially the average amount each customer is spending on each transaction. Pre-sale upsell. Checkout upsell.
    [Retail] How to Win Readers and Make Them Stick
    That’s great advice for businesses and large retail chains, but you’re wondering how it applies to your blog. This guest post is by Gabrielle Conde of Mission Engage. Create a memorable experience.”. You probably started blogging because you know something about an industry like technology or writing. You want to share your information with the world and they certainly need it. In today’s blogosphere, there are hundreds of blogs for readers to visit and read about those subjects. What makes your blog so special? You do —and the experience you create for the reader. It’s about them.
    [Retail] The Millennials Uncanny Ability to Absorb
    And how could we almost forget about how much more strategy is necessary for marketing to Millennials, instances of un-sponsored Millennials seemingly promoting brands by themselves , more Gen-Y involvement in product and brand success, and how they’re shifting the  retail environment. Home It’s Josip Archives Let’s Talk The Word on the Web The Millennials Uncanny Ability to Absorb Written on September 9, 2010 by Josip Petrusa 6 Comments Tweet Share 1 save Today’s post originally began as a response to a colleague’s request. So enjoy! Well, let me rephrase that.
  • ENGAGE  |  MONDAY, APRIL 21, 2014
    [Retail] 5 Things I Learned at Postal Camp
    Not only can companies use technology integrated into the mail to drive customers to a retail location, connect them to a website, show them a video or help them make a purchase, but data from all of these interactions can also be measured and analyzed. Would you believe me if I told you that I heard about some interesting new technology-driven innovations … at the National Postal Forum? When I attended the conference in March, I learned a lot from the presentations that could help us make smart decisions for our clients. Data analytics are key.
    [Retail] Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising.  Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations. Don’t worry, you can opt out of this service at anytime!
    [Retail] Why Humanization is More Important Than Ever: The Monty Minute
    The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular This Week in Digital series here on our blog. Enjoy!
    [Retail] Changing Faces: 5 Major Tech Companies with New CEOs
    With upcoming projects like Google Glass, self-driving cars, and even rumor of launching retail stores , Google’s future is bright and wealthy. Tech companies are on the rise — a rapidly growing market for both existing business and startups. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google. Apple.
    [Retail] Six Links Worthy Of Your Attention #221
    It turns out that when the big book retailers went public, it forced them to be innovative, high-growth and chase Amazon. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Here''s a 1995 promotional video for Neoglyphics - a Web design company. Watching this video a friend pointed me at made me remember just how idyllic things were, or maybe I''m just a grumpy old man. Hey kids! Get off my lawn!" It does.)
    [Retail] 7 FBML examples to rock your Facebook fan page.
    decade in web design 11 websites to keep your finger on the online pulse How smart retailers are using social media to grow. home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. This will give you the options you need to paste in your code. FBML needed. Update. Marketing Age.
    [Retail] The big challenge for social media attribution
    retailers, in comparison to 40% coming directly, and 34% from search. Is there any way to close that knowledge gap for a retailer, without either largely removing the privacy of a consumer by tracking and cross-referencing everything they’ve ever seen (Which could be a potential end goal for Google and Facebook)? Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. study just released by Adobe puts social as the source of 2% of traffic to U.S Time – an enemy of attribution?
    [Retail] Interview with Community Manager: Ben Martin
    Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. You can follow Ben on Twitter , Linkedin or his blog. G: How did you build your experience as community manager? B: My first foray into Community Management was back in 2005 when I set up a MySpace page for Download Festival ( ), which I was going to that year.
  • TWIST IMAGE  |  SUNDAY, MARCH 13, 2011
    [Retail] In Conversation With Gary Vaynerchuk
    In just a few short years, he's converted a successful local liquor business into both a retail and online sensation ( Wine Library ). Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. His first book, Crush It , was a massive best-seller and his sophomore effort, The Thank You Economy , looks positioned to do the same. Enjoy the conversation. bite size edits.
    [Retail] All You Need to Know About Using Exclusivity for Better Product Launches
    These techniques have been around longer than the internet, and digital content is actually just an adaptation of what retail stores mastered a long time ago. This is a contribution by our very own Shayne Tilley. Image by Flickr user EricaStLeonards. Launching products and campaigning can be fast-moving and complex beasts. So what do I mean by “exclusivity” and “limits” in the context of a launch or promotion? Exclusivity: Exclusivity is about creating a proposition that will not be available to the general public. It might be because you’re an existing customer.
    [Retail] Future of Money
    As we are making payments via a range of mobile payment options, we are also seeing merchants, including small retail and service businesses use connected mobile devices like PayPal Here ( video ), Intuit GoPayment ( video ) and Square ( video ) to accept such payments. We expect retailers to create custom mobile payment and loyalty apps, apart from adopting third party apps. Finally, we expect banks and retailers to create programs that recognize and reward social currency. Multiple studies ( Capgeminiís World Retail Banking Report 2013 and JD Powersí 2013 U.S.
    [Retail] The Shopper Economy: 5 Questions with Liz Crawford
    At this point, I believe that retailers are leading the way, along with financial services. Retailers who are rewarding behavior are reaping the benefits.  Many smaller or independent retailers can begin to experiment with incenting behaviors by signing up with one of the platforms already mentioned (Checkpoints, Shopkick, SCVNGR, etc).  This means that they will evaluate transactions with brands and retailers with a sharper eye to their own advantage. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. recorded,  2.
    [Retail] Facebook Marketing: Now Available! | Justin Levy
    You can grab your copy from one of these awesome retailers: Facebook Marketing – Amazon Facebook Marketing – Barnes & Noble Facebook Marketing – Borders Facebook Marketing – 800CEORead Facebook Marketing – Books-a-Million Note: There is a Kindle edition available but not iBooks or audio versions, as of yet. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! Everyone!
    [Retail] Six Links Worthy Of Your Attention #129
    "Creativity meets retail meets books. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "'Nigella Lawson is hot. So hot. She might just have to take off her shirt. And lick this whipped cream to quench her thirst. Ooo, naughty.' In the UK, it's a running joke that celebrity chef Nigella Lawson sells crumpet along with, well, her crumpet. So this review of her latest cookbook is spot on." " (Alistair for Hugh). The Wheel of Karma, Microsoft Division - The Atlantic. Karma's a b h." Summer Reading.
    [Retail] Why I Don't Like You
    Not long ago, a major retailer contacted our agency, Twist Image , because they wanted a strategy around how to get 50,000 people to "like" them on Facebook. Here's a true story about Facebook and the "like" button. I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand. Pimping for likes. No joke.
    [Retail] How the Grinch Stole Green Christmas
    Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday.&# Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day , an effort to protest consumerism. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints.
    [Retail] Offerpal Launches Offerpal Tasks to Earn Virtual Currency
    Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. These are chores you can do whenever it’s convenient. Shaw Ventures.
    [Retail] Six Links Worthy Of Your Attention #168
    Customer tracking is the Holy Grail of retail, and with our phones turned into tracking devices, it''s easy to listen in. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Here''s a short story about the rise of sentient artificial intelligence. If we create a computer smarter than us, connected to the Internet, it can likely use our dependence on the Internet to make us do whatever it wants. Point taken." " (Alistair for Hugh). Your phone is blabbing your location to anyone who will listen - NBC News.
    [Retail] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&#   Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. Kenyon Blunt. With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.  Why is this important?  Developing channel-appropriate communications focused on the customer (and not the channel).
    [Retail] Six Links Worthy Of Your Attention #73
    They went from selling books online to becoming one of the most interesting retailers and technology companies in the world. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "'It would be interesting to see everyone suddenly stop their treadmills, turn off their iPods , stop watching the TV monitors mounted in front of them, stop chewing gums, and think, 'Hey, wait a minute, what the hell are we doing?' Sounds like many of our lives. good essay that lines up with Alain de Botton 's Status Anxiety." The iPad?
    [Retail] How to Think About SEO Like a Human
    And more recently, as outlined in a story on , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website.  The long-term result?
    [Retail] NOOKColor Combines Specialization, Potential & Android
    B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. Electronic book readers are not new, of course. Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share.
    [Retail] Breaking Down Millennials: From Sharing To Connecting
    Mind you i come from a retail background so my point of view has a slight slant! Home It’s Josip Archives Let’s Talk The Word on the Web Breaking Down Millennials: From Sharing To Connecting Written on July 13, 2010 by Josip Petrusa 5 Comments Tweet Share 5 saves Last Friday, Mashable published an article based on a Pew Research report. The report itself suggests that 67% of experts believe Millennials – also know as Generation Y and Gen-Y – will continue to share information through social networking as they age through the year 2020. This got me thinking. Then MSN.
    [Retail] The Payment Options That Drive E-Commerce in 2015
    With a number of leading brands also making the successful switch from the high street to the virtual world, we may soon see a time where traditional retailing becomes obsolete. When online gambling and virtual retail websites emerged during the mid to late nineties, many of them offered marginal protection to customers and 40-bit encryption. E-commerce represents huge business in 2015, with online sales in the UK set to reach £52.25 billion by the end of the year online sales in the UK set to reach £52.25 billion by the end of the year. Socialnomics
    [Retail] 6 Tips for Dressing Up Your Product Reviews
    Many bloggers go to large image retailers and grab an eye-catching image for the post. This guest post is by Peter Lawlor of the B2Web Internet Marketing Blog. One of my favorite methods of monetizing my blogs is by promoting products as an affiliate. As an affiliate, I have the opportunity to learn all I can about a product I promote, and share what I know, including likes and dislikes, with my readers. I’m constantly experimenting with ways to pre-sell products, with a focus on quality content and dressing up reviews with eye-catching and informative techniques. sincerity.
  • ENGAGE  |  WEDNESDAY, MAY 8, 2013
    [Retail] 50 Tweets From #WhatsNextDC Day Two That You May Have Missed
    Attendees were forced to make difficult choices all day, such as whether to attend the World Bank’s presentation on incorporating Tumblr into its social media strategy, or Hilton Worldwide’s session on how retailers can engage and captivate their customers. Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from. Do you? epic voicemail fbomb vm & all #whatsnextdc. That is awesome. WhatsNextDC ”.
    [Retail] Premise 2.0 Released: Complete Digital Sales and Lead Generation Engine for WordPress
    This software will retail for $165 but it is currently $95 – a pretty amazing price for something as powerful as this. I’m really excited today to see that the team over at CopyBlogger are announcing an update of their popular Premise software for WordPress users – and it is something that you will definitely want to check out if you are a WordPress Blogger who wants to: set up a membership area on your blog. you want to sell digital products from your blog. you want to generate leads for your email list. This is going to be good! What is Premise 2.0? With version 2.0
    [Retail] 7 Reasons to Dare to Charge More
    It moves the focus from delighting the customer to pleasing the buyer at the retailer. Whilst catching up on my reading over the holidays, one article in Monocle magazine stood out to me. It was a short article but contained this sentence from a Scandanavian entrepreneur. Sometimes in business being daring is about standing up against the ''norm''. The norm established through the manufacturing age of increasing volume through offers and discounts may seem an easy solution, however being a successful brand is not about taking the easy decisions, it is about making the right decision.
    [Retail] How To Upload Products In Bulk To Amazon
    For the online retailers, following are some key aspects which are necessary for you to consider to become an Amazon seller. Listing of products on Amazon can be very productive. The key points and benefits that Amazon offers to consumers as well as the total amount of traffic that it attracts makes Amazon a leading online shopping website in the world. Moreover, if you are selling a product then it’s necessary to have a competitive price tag of what you are selling as this will offer you an advantage in terms of shipping & profitable price.
    [Retail] Marketing tip #8: Marketing is asymmetrical
    Check out her post (by clicking on the link) and see how Wabi-sabi is impacting packaging, retail spaces and brands. Maybe it's the time of year and the fact that we're having a beautiful evening snowfall, but as i watched it snow, I got thinking about the uniqueness of snowflakes.  They say there are no two the same because they're all asymmetrical in their own way. And yet -- what do we want from companies who market to us?  Do we want fake perfection or do we want to see them for who they really are, warts and all?  Personally, I want those rough edges.
    [Retail] Do Your Followers Know the Background? All Yodeling in Context
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jennifer Beechen, WhiteWave @jenbeechen. Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please support them; we couldn’t do it without their help!
    [Retail] Six Links Worthy Of Your Attention #108
    "My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
    [Retail] Apple: A Story of Consistent Brand Messaging Across Channels.
    recently decided to go old school and took a drive to a brick-and-mortar Apple Retail Store to purchase an iPad. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. Apple sold 3 million iPads in the first 80 days after launch. On the front-end of the product cycle (from a marketing point-of-view) Apple is stellar at driving demand. Connect with Kevin on  LinkedIn.
    [Retail] Check out This Amazing Bundle of Training for Bloggers and Online Entrepreneurs [72 Hours Only]
    You’ll learn what to write, how a kindle book fits into the big picture of what you do, how to make writing easy, how to format your book and more (this training in itself is the best rated course on Udemy, has 98 modules, 13 hours of teaching and normally retails for $199 – the price of this whole bundle). A few minutes ago an amazing bundle of great hand picked teaching for online entrepreneurs was made bundle at a great discount from some guys I’ve come to know and respect. You can get to know them a little more in this trailer. Blogging for Dollars
    [Retail] Buying too much skincare…and getting practical for once
    My very talented husband runs Dowsing & Reynolds, an online lighting retailer. It’s a busy month so far, getting over the log cabin weekend from last week … a full workload and lots of house-related chores (searching for the perfect flooring stopped being fun weeks ago). This week I’ve been mostly… Wearing Clothes. Errr… I do always do that, it’s just that I used to do quite a few ‘What I Wore Today’ posts, either on this blog or over at… but I get lazy and forget. bought a LOT of Ole Henriksen. Girl logic. Bargain!
    [Retail] BYOD: A Guide to Giving you the Edge in Business
    Also BYOD calls for securing enterprise control over the mobile devices and applications installed on their network – as certain job functions require access to very sensitive data, and mobile devices are being embedded into business processes such as manufacturing, transportation and retail transactions. BYOD: An Introduction. Many believe BYOD helps improve employee morale and convenience and at the same time makes the company look like a flexible and attractive employer. Disadvantages of BYOD. BYOD Tips for Businesses. Create BYOD policy. Avoid being overtly-focused on devices.
    [Retail] Koka Sexton dot Com
    At the beginning of May (the event was held on the 5th this year) you can head into your local comic book retailer and pick up some free comics. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. Conventional wisdom holds that you only get what you pay for, but the real free geek knows that with the right knowledge (and maybe a charming smile) pretty much anything, even the good stuff, can be had for less or in the best case scenarios nothing at all. Here’s a list of a few free things that might surprise you. Leave a comment!
    [Retail] You Do Not Own Your Audience
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jeffrey Rohrs, author @jkrohrs. Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
    [Retail] How to Write a Social Media Policy
    single-location restaurant or small retailer operates in a much different realm than  a large public company or an organization in a heavily regulated industry such as health care or financial services. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Wikis. Blogs.
    [Retail] Content Week Case Study: Carly Heitlinger of The College Prepster
    The College Prepster has grown and evolved just as Carly has over the years, and while it stays true to its roots, it’s a much slicker operation these days, with a little more forethought into its content. “I consider my blog to be a combination of ‘life and style’,” she says. “So you might find anything from a recap of a fun weekend I had, new books or movies I loved, a personal style outfit, new arrivals or must haves from a favorite retailer, advice from a life experience, or simply just something interesting!”. Almost 2000 posts later, it appears she’s never been stuck for an idea.
    [Retail] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Big-name brands, major retailers, leading software companies that are driving the move to the ‘mobile enterprise’ (as well as mobile government, education and healthcare, to name a few) are among the players that have the capabilities to cultivate and nurture a long tail of mobile developer ecosystems to deliver us the long tail of mobile apps we, as a society, need. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Workshop takeaways. Developers need insights.
    [Retail] The Future of Work
    Other retail outlets are trying out the same technology. I think about work often. have been both an employee and a deep thinker about work since my first jobs. Even before I was of legal age to work, I had little business ideas and plans, and some of my beliefs, once thought to be pipe dreams, are a lot more common place. With that in mind, here are some thoughts about the future of work. Work Will Be Modular. Many of us will start using “project&# as the unit of measurement of work. Work Will Be Mobile. Anything that doesn’t have to be tied down to a desk won’t be.
    [Retail] Securing Your Digital Presence in the Wake of the Heartbleed Bug
    Business owners and online retailers can protect their digital audiences by using secure web hosting with site authentication and newer security features like SiteLock , which automatically scans websites for malware and other vulnerabilities. The digital world is still reeling from the Heartbleed Bug, which hit the wire in early April 2014. Many web services and firmware developers rushed to patch things up, but due to the nature of the bug, it is impossible to tell who exactly has been compromised. Finding Out What’s Safe. Get a Password Manager. Did you change your password yet?
    [Retail] Top Tips to Help You Nail That Blogging Job Application
    Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. Image via This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. Who am I? I’m Steff. That would be silly.
    [Retail] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Electricians are SHOCKED! Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. If you’re a contractor, take a look at his tips to help improve your site. While this may be true for some small businesses, it is not true for all small businesses. Directory. Look
    [Retail] Big Data in Education: Big Potential or Big Mistake?
    Thanks to advancements in technology, this data can now be interpreted and analyzed, providing great benefits to the healthcare, government, retail manufacturing, e-learning, and other data-driven industries. When learners interact with content in your course, they leave behind ‘digital breadcrumbs,’ so to speak, which offer clues about the learning process. We’re now able to collect and track this data through learning management systems (LMSs), social networks, and other media that measure how students interpret, consider, and arrive at conclusions about course material. Big Mistake?
    [Retail] Verizon Drops Contracts and Subsidies for New Customers
    AT&T still offers the option to buy a subsidized smartphone with a two-year contract, but not through third-party retailers, and has been steering most customers toward its Next installment billing options. Re/code – Verizon announced Friday that it will stop subsidizing phones for new customers, at the same time fully doing away with two-year contracts as well. Things have been headed that way both at Verizon and throughout the industry, but it is still notable that the company is now eliminating such sales entirely. Mobile stopped subsidized pricing a while ago. Mobile
    [Retail] Hiring for Social Media: The Ugly Side | Brass Tack Thinking
    My post discusses a recent posting for a social media guru at a retailer with revenues > $1B and they wanted the candidate to ‘walk on water’ for a salary of $50k to $60k. My post discusses a recent posting for a social media guru at a retailer with revenues > $1B and they wanted the candidate to ‘walk on water’ for a salary of $50k to $60k. friend (thanks, Ron ) sent me today his collection of social media job descriptions that are popping up across the web as more and more companies jump on board the hype train. But that for another post. Please.
    [Retail] Using Social to Put the “Culture” back in “Agriculture”
    And from  Expion , a free report on the top 50 retail brands’ social media use in 2013. Jamie Vander Molen, DMI @jamie_vm and Ray Prock, DMI @rayprock. Jamie van der Molen , Community Manager at Dairy Management Inc. , and Ray Prock , Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
    [Retail] Six Links Worthy Of Your Attention #113
    This little retail venture was sued and threatened with legal action on a constant basis. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The Internet fundamentally rethinks teaching. For centuries, education has solved a distribution problem -- getting someone in the village smart enough to teach the children. With distribution free and easy, education is changing and teachers are flipping around homework and schoolwork. In this infographic, Envisioning Technology shows how education tech might evolve."
    [Retail] Is The Era of Loyalty To Consumer Brands Over?
    Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Brand loyalty used to mean something in the retail business,” Quinn said. “We are now hardwired to look at paying less than full price. Darlene Quinn knows what it’s like to be loyal to a brand name. The status symbol has become ‘how much did you save?’ Kmart reported a 1.6 percent.
    [Retail] How to Write a Must-read Product Review
    This will allow you to get up to 90% off the retail price, depending on the affiliate commission you’ll earn. This guest post is by Karol K. Reviews are one of the more common types of content on the internet. I’m sure you’ve looked for a review of a given product yourself once or twice. However, being on the receiving end of a review, so to speak, is a completely different ball game than actually writing one. First of all, some people mistake reviews for sales messages. So how can you be the good guy or girl and actually craft a proper review? Craft the core content.
    [Retail] The Future of Marketplaces
    For everyone who discovers something like the Oriental Trading Company for retail of toys and party favors, there will be plenty more chances to source products, materials, foods, and the like from other places, and in a way that makes for interesting new business opportunities nearby. The Apple iPod came out a month after September 11th, in 2001, in October. It was consider groundbreaking for its marketing power: “1000 songs&# was WAY easier to understand than how many megabytes of storage an MP3 player had on board. But, if you ask me, the iTunes store is the big story. Thanks!
  • KYLE LACY  |  TUESDAY, JULY 5, 2011
    [Retail] The 5 Pitfalls of Social Media Engagement
    After a trial and error period, with email marketing gaining a bit of traction, it is quite obvious for this brick and mortar retail store, that her proven method of direct mail is THE BEST approach.  What did you do recently to celebrate Social Media Day ?  Blaze a trail of new connections on Twitter, jump into a LinkedIn discussion group? focused on my client projects and deadlines, popped in and out of Hootsuite, read and commented on blog posts, and continued to reflect on a topic near and dear to me lately:  balancing my online with my offline world.  Not necessarily.
    [Retail] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
    We sell to the public at a lower cost than retail. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the Greater Cleveland Habitat for Humanity’s new ReStore location to find out more about him, Habitat for Humanity and their Restores. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. What is the Habitat for Humanity Restore? A.
    [Retail] Five Things to Know About Stripe’s New Relay API
    Although it might still be considered a startup, but earlier this year Stripe raised $5 billion from investors including a few who also know a thing or two about online payments: Visa and American Express. #5: Retailers have already uploaded 4 million products to Relay. A version of this article first appeared on the BLASTmedia blog. On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. In addition to Twitter, other Relay launch partners include Inmobi, ShopStyle and Spring. It’s still too soon to tell.
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
    [Retail] Samsung to buy Apple Pay competitor LoopPay
    LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from
    [Retail] Monday Roundup: #NovaCOM15
    Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says  Dave Hochman as he shares six takeaways for the “C-store” industry. 4.  This Friday, April 17th, I’m proud to be included in the speaker line up for  #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And
    [Retail] Black Friday for Bloggers
    Get Genesis plus all 43 current designs, plus every design we make in the future, and save over $74 off the regular price (and over $875 off the retail price of just the existing 43 designs)! Okay, when the Copyblogger theme (affiliate link) came out a little while back, it wasn’t that long after [] got a new theme. As we share a design team, I wasn’t exactly calling Brian Clark out for it, but if you look at the graphic above, and then you look at my site (not on a mobile device), you’ll see that um… it’s pretty similar. Right? Do eeeeeet.
    [Retail] The 4-Step Guide to Building Your Authority
    He has a Computer Science degree and currently works as a programmer for a major retail company. This guest post is by Derek of Fear No Goal. If you want people to visit your blog—and stay there—you have to be an authority figure. This is definitely true if you are trying to solve a common problem. You have to know and understand what you are talking about. When people know you’re an expert on a topic, it gives them comfort. They know that they can trust you. They are going to put their faith into you over and over again. That means you cannot fail your readers. Good question.
    [Retail] Early Days for Mac App Store, Chrome Web Store
    In fact, despite my understanding that these are replacing retail software titles, after years of staring at the Android Market and iTunes App Store, there's something very much like sticker shock when scrolling through the offerings and seeing prices in the tens of dollars, $30+ and beyond. The Chrome Web Store In 2003, when Apple's iTunes store first went live , there was excitement for a new legal model to purchase our music, but for the most part, as the catalog was extremely thin, my credit card sat idle. Practically all my favorite bands were missing. Top Mac Apps. Kid Pix is $50.
    [Retail] Attention Marketers: Respect the Sense Smell
    Look at Abercrombie & Fitch, the clothing retailer. This is a guest post from Jim Joseph. . Smell – it’s one of the five senses, or one of the six senses depending on your perspective.  It’s pretty important to say our lives, suffice it to say.  When it comes to enjoying our food, smell comes in first of the senses … without it our taste buds would be bored. But for some reason when it comes to marketing, smell loses its importance.  For some reason smell is the Rodney Dangerfield when it comes to marketing elements. Now for food products or cosmetics, this may not be true. 
    [Retail] Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog
    It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Money Matters , Strategy , Tech Tools > Why I Did Not Freak Out Over My Stolen iPhone Why I Did Not Freak Out Over My Stolen iPhone by Roxanne Darling on August 18, 2010 Last Friday night we were heading home from visiting some friends in Lanikai.
    [Retail] Stand Out Social Marketing: 5 Questions with Mike Lewis
    Surprisingly, they have no physical fully-operational retail locations to date and all products are sold directly online. In an already over-crowded social landscape, brands face stiff competition for the attention of the social audience. My new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence tackles this problem with next-level social marketing tactics and strategies. Here, I tackle 5 questions about standing out in anticipation of my upcoming webinar 6 Keys to Stand Out Social Marketing. ” [i].
    [Retail] 14 Ways To Earn $14 Blogging in 2014
    Here’s a chart of the payouts: On your 7th product shipped, AA pays out %6.00 of retail. This is a guest contribution from Greg Narayan of Dear Blogger. Reading back through an intelligent survey Darren issued recently, I noticed a tiny problem that maybe you’ve seen too: 63% of ProBlogger readers earn less that $100 per month from blogging. “What?” ” I thought. ProBlogger audience are some of the net’s most savvy entrepreneurs, businessmen/women and bloggers. Either way I cut it, this just did not seem right. Queasy feeling in stomach*. Me too.
    [Retail] How To Record Video with Multiple Inputs | Bare Feet Blog
    They have two pricing levels: retails for $499 though if you are willing to add a 5-second bumper on your videos you can buy it for $199. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Record Video with Multiple Inputs How To Record Video with Multiple Inputs by Roxanne Darling on May 26, 2010 Someone recently asked me how to record video wth multiple camera inputs. Mahalo! Hawai?i
    [Retail] 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Several esteemed former guests from the show join the  Social Pros Podcast  this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!
    [Retail] How to Capture the Excitement That’s Already There
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kevin Hunt, General Mills. Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.
    [Retail] - Getting Started with Social Media - A Guide and Resource List
    If you blog for a Fortune 500 company things might be a bit different: [link] than if you blog for your pleasure, small consulting firm or online retailer. HOME ABOUT SPEAKING Getting Started with Social Media - A Guide and Resource List If you’re new to social media or haven’t approached it “strategically” thus far, then this guide is for you. Read on for a bird’s eye view with specific concrete steps. Last updated: January 7, 2009 Note: I’m no PR or communications consultant. I’m just interested in seeing people get real value from their technology. Step 1. 10-15 sites is a good start.
    [Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
    [Retail] How to Write Amazing Product Reviews
    icons tossed in.  If they were looking for that, they’d just check the ratings on their favorite online retailer’s site instead. This guest post is by Ray Maker of Product review posts are in many ways the core of what blogging is about—the ability for all of us regular folks to express an opinion about a product, be it good or bad.  Every day, tens of thousands of product reviews are written on blogs across the world, and often, on just one product alone, hundreds of new opinion/review posts are written each week. Know the product like nobody else. Wrap up.
    [Retail] Marketing Automation for Everyone with Infusionsoft
    They are the automation package for information marketers, professional services firms, and smallish retailers and e-tailers. We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. For example, if a prospect in your database has visited your website three times in a week a “nudge” email is sent. Marketing Automation for Small Business.
    [Retail] Love and Hate: The Pumpkin-Obsessed People Speak
    Just because Halloween is over and Christmas sections are popping up in every retail store doesn’t mean that pumpkin season is over. Pumpkins are a Thanksgiving staple and people can’t seem to get enough of this fall flavor. Microsoft Social Listening has been tracking our nation’s love/hate obsession with the taste of pumpkin through social media conversations and they visualized their findings in the infographic below. Via Column Five for Microsoft Social Listening. The mother of all pumpkin flavors, the pumpkin pie is most talked about in the blogosphere with a mostly 24.1%
    [Retail] How to turn leads into customers using marketing automation
    If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
    [Retail] Six Links Worthy Of Your Attention #187
    "I spoke this past week at the National Retail Federation ''s big show in New York City. The receipt is a publishing medium that most retailers are wasting. national retail federation. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Everpix was a photo-sharing site that recently shut its doors. The founders were candid about why they closed shop, going so far as to share all kinds of research that is a goldmine for startups. " (Alistair for Hugh, HT to @eoinbrazil ). Read on." Weird.
    [Retail] If You Have the Skills, Sales Gives the Income
    Quicken Loans, headquartered in Detroit, Michigan, is the largest online retail mortgage lender and second largest overall retail lender in the U.S. As a career, being a sales representative can be one of the highest paying professions in the country – here are the 10 best sales jobs in theUnited States. Image via career as a sales representative can be one of the highest paying professions in the country. The amount you earn will always be connected to how hard you work in addition to the popularity of your product. How to Make the Top Pay.
    [Retail] 10 Things TV Shopping Networks Can Teach You About Making Money Blogging
    The home shopping industry is a multi-billion dollar industry and sales actually increased during the global financial crisis, when all other retailing was going down the toilet. This guest post is by Jill Chivers of found myself entranced recently by a “presentation” on a TV shopping network. usually flip straight past these networks, as I was of the opinion that they were cheesy shows, presented by couldn’t-quite-make-it TV presenters, and that they pushed sub-par products onto poor, lonely, hapless, housebound consumers who didn’t know better. Repetition.
    [Retail] The Biggest Twitter Fails of 2012
    Unfortunately some misguided retailers thought it would be acceptable to use the storm to promote their cheaper shipping rates. There have been some epic fails on Twitter this year proving the important point that many multinational brands are still not adept at using social media to interact with their customer base. The monumental mistakes have provided yet more evidence that social media campaigns are still in their teething stage. Twit-rape –. crass term for what’s meant to be a harmless and amusing jape. lesson learned for a young intern. She’s also very sorry.
    [Retail] 5 Celebration Day PR Campaigns
    Fashion retailer bonprix challenged the stereotypes with its mission to find out if mums really are embarrassing their children on social media. With the tagline ‘it’s cool to be friends with mum’, the retailer created a quiz for mums to find out what kind of Facebook Parent they are: easy-going mum, best mate mum, loud and proud mum or Sherlock mum! What do April Fools’ and Father’s Day have in common? Marketers love to plan their campaigns around them! Every year, brands take advantage of celebratory days, hoping to make their way into your hearts and homes. Kiss me, I’m Irish.
    [Retail] Go Home with Social Media
    With more than 80 percent of small businesses (and almost 100 percent of large businesses) using social media, the various platforms can be a great way for homeowners to connect with local handymen, remodeling companies and home improvement retailers. Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week?
    [Retail] Getting Social in Making the Right Nanny Call
    Nanny cams are fairly easy to find; most major retailers like Walmart carry them. Finding a nanny for your precious children can be a tough task. Where do you look, how deep do you delve and how much do you trust once you find the right one? How much of a part should social media play in the search and even in the day to day goings-on of childcare? Here are a few tips in searching out the perfect nanny and what to do once you find her…. Finding the right nanny. Wouldn’t it be perfect if you knew just the right person to be your nanny? Are they relevant to you? Once you find her.
    [Retail] Can Social Media Help Me Drive Off With an Electric Car?
    Many companies, including auto retailers, also run special promotions on their Facebook pages or other social media accounts. Social media is a great way to keep in touch with your friends and family, and even a way to follow some of your favorite companies. But it can also help you find a great deal on an electric car, if you do a little research. From tapping your network for recommendations and reviews, to finding insurance for your new electric vehicle, social media can be an essential part of the process. Reviews. Deals. Insurance. Photo credit: the
  • PROBLOGGER  |  FRIDAY, JULY 12, 2013
    [Retail] Help! My Baby is Sick and Someone is Stealing My Money!
    The latest report from Monetate for example, shows that mobile share of web traffic has doubled in the last year alone from 10 to 20% (in line with my stats) and businesses with retail sites now get a better conversion from their tablet users than they do from desktops. This is a guest contribution from Andrew Grant, owner and author of The Freedom Blog. Two weeks ago I made a shocking discovery. found out that my youngest child, barely out of nappies, has been infected by a terrible virus with the sinister name of SASS. SASS spreads at an alarming rate and is highly contagious. Wheee!
    [Retail] Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World
    Bloggers have an advantage that static and retail websites don’t. This guest post is by Corey Northcutt of Northcutt. There have been several great link building posts so far this year on ProBlogger, including 10 No-Nonsense Ways to Build Links , How to Systematically Build a Mountain of Links , and A New Linking Strategy. And of course, Darren wrote earlier today advocating a more level-headed approach to backlinks. So you might be asking what more can be written about link building for bloggers? The answer is, a lot. Link building post-Panda and Penguin. Google’s Panda update.
    [Retail] Eureka! A Free Search Engine That Will Juice Your Email Marketing
    free (for now) search engine of all the top emails from leading retailers, political organizations, and other major senders of digital communication, Emailium is the James Bond of inboxes. Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do you want to monitor the email behavior of an industry? Color (very cool. Subject.
    [Retail] 10 Blogosphere Trends + 34 Handy Grammar Tips
    Online retailer Zappos has recently seen a “substantial” increase in revenue after correcting the grammar and spelling of reviews on its site. The sentiment of the reviews was not changed, but New York University research has shown that well-written reviews—even negative ones—inspire confidence. Why does that matter? Because the same principles hold true on your blog. Good grammar can do more than just help you avoid admonishment in the comments; it can also help your blog build trust and authority. Try to find them all before you peek at the answers…. Problem 3 (?): It’s not a word.
    [Retail] The Ultimate Guide to Making Money with the Amazon Affiliate Program
    Most books are as much as 30% off the recommended retail price and at different times during the year, Amazon runs other special discounts and promotions on different products or product categories. Today, I was looking back over some of my earliest attempts at making money from blogging. realised that this month marks 10 years of me using Amazons Associates Program. My Start with Using Amazons Affiliate Program. realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. So began my hunt for ways to do just that. Traffic Traffic Traffic.
    [Retail] 5 Sales Email Myths that are Costing You Money
    This lush, inspiring, practical guide normally retails for $19.99 but for a limited time, you can secure a copy for just $14.99. Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%). more click-throughs (7% to 2.2%). sales email should focus on a discount or offer. —-. Now You Can. Order now!
    [Retail] Pinterest Tips for Non-Visual Businesses
    million site visits for a set of retail clients over a three-month period, and found even though Facebook had the most traffic, Pinterest-driven traffic made 60 percent more purchases, had 22 percent more conversions and had 81 percent more pages visited. Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. He enjoys the creative side to his job and draws inspiration from his two daughters. It’s easy to pin stunning images of homes, clothing, food or people and know the images will be viewed, liked and pinned by other users.
    [Retail] Six Links Worthy Of Your Attention #224
    Disruption of retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Reddit. "The book The Hot Zone is a chilling story of America''s last Ebola outbreak. That one didn''t get any people, just monkeys. But it''s still a great cautionary tale, and required reading for medical students. This week, America''s first confirmed case of Ebola hit Texas, so I thought I''d send along a Reddit AMA (Ask Me Anything) by Richard Preston done a month ago. " (Alistair for Hugh). Exodus - Aeon. "My wife sent me this.
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