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    [Retail] Using Guest Blogging As a Good Digital PR Tactic
    ” And, in my overall media strategy for one client, I wrote guest columns as a tactical exercise to interject the company’s thoughts on financial planning into the retail cooperative hardware story industry. Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest content isn’t new. Case in point, the New York Times published an Op-Ed piece by Vladimir Putin on Syria. We’ve Been There Done That. Right? Strategy
    [Retail] Extreme Testing: What is Doing with 430,000+ Daily Data Points
    In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before. It’s happening. It’s simple.
  • KIKOLANI  |  TUESDAY, JULY 2, 2013
    [Retail] Only72 Review – 6 Courses for Entrepreneurs at a Low Price
    The following is what you will find in the Only72 package , plus the retail value of a few of the courses if you wanted to purchase them individually. Chances are, you’ve come across a few mentions and reviews of the Only72 sale from people like Darren Rowse and Chris Ducker. If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting. Once you purchase this package, you can become an affiliate. What is the Only72 sale? What is included? Get it today! Business
    [Retail] 7 Powerful Tips for a Winning Twitter Sales Strategy
    If you own a retail store or a small business that involves personally meeting customers, then this feature is for you. This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers?
    [Retail] HOW TO: Gain Twitter Influence
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! To learn how to measure influence, visit [link]. Period.
    [Retail] Tim Cook promises we’ll see a female speaker at Apple’s big keynote
    These figures,  as Re/code noted at the time , include Apple’s retail presence — unlike most other tech companies’ reports.). The obvious choice here is Angela Ahrendts, Apple’s retail chief who has been instrumental in the roll-out of the Apple Watch. Business Insider - Apple’s biggest event of the year, WWDC, starts Monday. The Worldwide Developers Conference is Apple’s annual gathering of developers. It’s where Apple lays out the roadmap for its iPhone, Mac, and, now, Watch software. But that could finally change Monday. Apple
    [Retail] Why Tech Companies Must Be Careful About Change
    The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s,  and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
    [Retail] How to style a rented home
    They put together a ‘Blogger Style Challenge’ and invited   A Beautiful Space , Kat Got The Cream and myself to choose items from high street retailers that would perk up a rented home… and to keep the amount under £300. I’ve chosen a few bright pops of colour and textures that contrast. Rented homes can be hard to stamp your own personality on…you’re limited by what you can change. But that doesn’t mean it’s impossible. like items that make you want to run your fingers over them.
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
    [Retail] Cloud Jacking: 7 Steps to Dominate Your Niche
    have written a small gift book for women in bad relationships and chose to self-publish and let me tell you I was not aware of what I would be in store for in trying to break into the big retail stores. Home What the F ? Cloud Living Say "Hi!" Cloud jacking is simply taking over the market in your niche and gaining mindshare. It doesn’t have to be as dirty as it might sound though. completely believe in honest engagement and quality content to help you rise about the competition. like to think I have Cloud-jacked quite a few niches over the last four years. Just know who they are.
    [Retail] Make a Run for Social Media
    You may find help from various merchandisers, from specialty stores to big box merchandisers, like Walmart who is a major retailer of the starter men’s mesh running shoe. So, check out your social media sites for running clubs, retailers, events, and anything running. So you’ve taken up running. Or maybe you’ve been a long time runner but want to change up you’re training. It may be hard to find that running community you’re looking for, but one place to turn which you may not have thought of is social media. ” you may very well be more apt to do it.
    [Retail] Breaking Down Millennials: From Sharing To Connecting
    Mind you i come from a retail background so my point of view has a slight slant! Home It’s Josip Archives Let’s Talk The Word on the Web Breaking Down Millennials: From Sharing To Connecting Written on July 13, 2010 by Josip Petrusa 5 Comments Tweet Share 5 saves Last Friday, Mashable published an article based on a Pew Research report. The report itself suggests that 67% of experts believe Millennials – also know as Generation Y and Gen-Y – will continue to share information through social networking as they age through the year 2020. This got me thinking. Then MSN.
    [Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
    [Retail] Tools and Apps with a Mobile Mindset – LIFT Clips
    THINK – Tapping Into the Power of Mobile for Retail. As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Resize and Crop Your Image on PicMonkey. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – How to Create an Explainer Video with the Vidra App. Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! –. LIFT Videos
    [Retail] The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog
    This essential guide retails for $99.99 USD, but for a limited time, you can secure your copy for just $49.99—that’s Today we’re launching a brand new ProBlogger Resource – something we’ve been working on for many months now – The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog. It is a Kit that is all about helping you create an income that sustains your blog. The Ninja helped me make my first million dollars selling my own blog products here at ProBlogger, so you know you can trust his expert advice. that’s 50% off! and many more.
    [Retail] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    Jennifer Lee, senior manager of the retailer and distribution practice, Deloitte & Touche , placed her bets on mobile’s “multiplier effect.” ” This entails having a “full view of a customer’s path to purchase for all channels and to have an integrated view on how mobile drives online and retail store purchases.” Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. HOW I SEE IT: The webinar was full of insights.
    [Retail] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    Jennifer Lee, senior manager of the retailer and distribution practice, Deloitte & Touche , placed her bets on mobile’s “multiplier effect.” ” This entails having a “full view of a customer’s path to purchase for all channels and to have an integrated view on how mobile drives online and retail store purchases.” Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. HOW I SEE IT: The webinar was full of insights.
    [Retail] New tool for Social Media Citizens – Social Campaign
    According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As
    [Retail] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
    We sell to the public at a lower cost than retail. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the Greater Cleveland Habitat for Humanity’s new ReStore location to find out more about him, Habitat for Humanity and their Restores. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. What is the Habitat for Humanity Restore? A.
    [Retail] Instagram introduces clickable ads
    But as  Pinterest has shown  with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
    [Retail] Connect with Your Friends on Your Favorite Websites: Learn About.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Connect with Your Friends on Your Favorite Websites: Learn About the Different Ways You’ll See Facebook Across The Web Like Anything, Anywhere Look for the Facebook Like button across the web to connect with the things you care about and share them with your friends. The Like Button When you click the Like button, a link to that page is added to your Facebook profile and a story is shared with your friends. Thanks!
    [Retail] Improving Family Life, One Blog Post at a Time
    And from  Expion , a free report on the top 50 retail brands’ social media use in 2013. Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Rowling.
    [Retail] Credit Cards and Social Media: Successes
    Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). This blog post is written by Michael Dolen. Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets. But what works and what fails? First, let’s go over three major successes…. Most Muscle = American Express. In terms of social media presence, AmEx is clearly the winner. Features finance
    [Retail] Pre-buy the Book and be One of 10 Lucky Winners
    All major online retailers have the book on pre-order sale price of just $13.78 Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, nothing says Happy Valentine’s Day like a book on social media’s transformative impact on modern business! And a social media book from our friends at Wiley. Good luck and thanks for your support!
    [Retail] Six Links Worthy Of Your Attention #78
    " Here's a Reddit thread that exposes all of the dirty secrets retailers play to influence buyers. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is sure to polarize people. Documentary about a sex worker? Fair enough. What if that sex worker specializes in helping people with disabilities? Here's the trailer for a movie that makes you think, no matter where you stand on the issue." " (Alistair for Hugh). What tricks do you use to get customers to spend more money? Reddit. bitcurrent. forbes.
    [Retail] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    That’s certainly not an issue if you’re in that vertical, but for Retail, B2B, Travel, Public Sector, and Health&Pharma, it might leave a bit of chill. Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. LinkedIn, Nimble ,  ConnectedHQ ), customer engagement (e.g.  Lithium ,  Jive ), data monitoring and capture (e.g.
    [Retail] List of Brand-Side Corporate Social Strategists: Twitter Edition
    Retail. •  Winnie Hsia – Social Media Specialist at Whole Foods Market. •  Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy. •  Gary Koelling – Director Emerging Media Technology at Best Buy. •  Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation. •  Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company. •  Sarah Molinari – Senior Manager, Social Media, The Home Depot. •  Dan Beranek – Social Business Strategy Leader, Target. •  Daniel B. Here you go. Serious disconnect there.). Anyway, on to the list! link].
    [Retail] Question For The C-Suite: What’s Your Capacity For Change?
    There are many in the c-suite who aren’t adapting to Social Selling.  I know, I’ve met with them, their objections are many:  It’s for teenagers, it’s for celebrities, my  buyer (CXO) isn’t there,  it’s for B2C, for women, for students, for retail. Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change.  Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. For Billy Beane it was all about  changing the game. Are you changing yours?
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
    [Retail] Taking Advantage Of Peaks And Troughs In Website Traffic
    They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. What about online businesses? Troughs are not always easy to build on.
    [Retail] Small Business Owners Hopping Mad Over Amazon’s New App
    This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. Amazon has released a free app for iphone and smart phone users so that consumers can then go into any brick and mortar business, find something they are interested in, scan the bar code and see if Amazon has it at a lower cost. This is the reason that small business owners are so mad. Of course, the product has to be an exact match.
    [Retail] SortPrice Unveils Store Application 2.0 Built on Facebook Platform
    Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide. SortPrice launched the Merchant Application in October 2008 and have since built Facebook stores for more than 1,500 retailers of every size and scope. For a full list of SortPrice’s retail partners and more information on Version 2.0, Version 2.0
    [Retail] The Magic of Ignorance: Knowing What You Don’t Know
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones  and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
    [Retail] Women Dominate Social Networks | pamorama
    Globally, women spend 20% more time on retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8% and 18.7%, respectively, in May 2010. pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men.
    [Retail] Why Ebay And Paypal Should Be Avoided AT ALL COSTS!
    The price eventually landed to within $50 of the retail price of the product I was selling, then the auction ended. What I am about to tell you is a true story. All the information has been documented on my end and is verifiable with my lawyer. How it all started. It was a typical day in the office. I was digging through my usual clutter of information when a dropshipping website fell into my lap. Being an entrepreneur, I looked into it. I had tested the idea out before, but it didn’t pan out (some Nigerian scammer tried to buy it and pay nothing). Everything went on as normal.
  • JEFF ESPOSITO  |  FRIDAY, MAY 29, 2015
    [Retail] See you later Vistaprint, best of luck
    The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
    [Retail] Samsung and the dangers of the tech hardware business
    The pricing model in the UK, where the price is amortised over the course of a two year contract, serves to disguise this, but a new handset generally retails outside of a contract at over £300. So recently the feted poster girl for consumer tech hardware, this month Samsung posted a profit warning triggered primarily by a decline in sales of its flagship Galaxy smartphones. Forecasts of doom were swift. Strong words, but given the history of the technology hardware market this is all in no way surprising. Samsung’s mobile trouble has more to do with operating systems. Happy days.
    [Retail] Wanted: The World's Software Library, by Subscription
    Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. These prices are no doubt in line with professionals who require the software to live, but for more casual users, who might interact with the software infrequently, paying full retail price seems exorbitant. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. It's early days.
    [Retail] Are You Seeing ALL of Your Facebook Friends', Groups' and Pages.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Sure? Hope this helps! Since a lot of this is observation/speculation, if you experience something different by all means please leave a comment and help everyone out! Thanks! Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Thanks!
  • TWITIP  |  MONDAY, JUNE 7, 2010
    [Retail] Open Letter to Business Owners Worldwide: The Time to Embrace.
    We have used it for businesses like engineering firms to the world’s largest online battery retailer. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip David McClellan @DrivinMedia David McClellan is Co-Founder at Drivin Media. Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Dear Business Owners Worldwide, There’s a reason you’re seeing the word “Twitter” nearly everywhere you look these days. Add targeted followers. Drive traffic.
    [Retail] It’s all E-commerce Now – How’s Your E-presence?
    Buzzwords like e-retailing and showrooming may not have landed on the minds of small business owners yet, but the practices are already in the hands of their customers. It’s all e-commerce now. How’s your e-presence? Are you there ZMOT ? The shop owner may have tried to hand this conversation off to his partner (his wife) to be polite. He really didn’t want to talk about the web or mobile – definitely not social media. Yet there he was, a rebuttal at every turn. That can be healthy on occasion – and this was one of those occasions. It’s all over town.
    [Retail] 5 Easy Ways to Trade in Your Phone
    As the world’s largest retailer, Amazon chose to create a buyback program of its own for the lucrative cell phone industry. Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels. Apple. uSell. Gazelle. ecoATM. Amazon.
    [Retail] Optimize and the Confluence of Search and Social Media
    Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today. by a very special guest, my friend Lee Odden , live from somewhere. Lee: Somewhere. Jay: In the United Kingdom. secret location in the United Kingdom. Lee, how are you?
    [Retail] Six Links Worthy Of Your Attention #108
    "My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
    [Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
    ” Wikipedia best describes Zalando as being ‘inspired by US online retailer’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
    [Retail] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
    [Retail] MobileBeat 2013 is July 9! (20% discount)
    Brian Pearce, Head of Retail Mobile Channel, Wells Fargo. My friends at VentureBeat are gearing up for MobileBeat 2013 , their sixth annual event on the future of mobile. It takes place on July 9-10 in San Francisco and I’m offering the MobileGroove community 20% off! The event is gathering the industry’s brightest minds to debate what a fully integrated Mobile Experience must deliver. Find out the answers and connect with 600+ executives during two days of high-level discussions, breakouts and networking sessions. Register here  with code “Groove” and save 20%!
    [Retail] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet.
    [Retail] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
    Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 What’s on Your ’15 Minutes’ Short List?
    [Retail] Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 6
    Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. The LIFT Weekly Podcast for Small Business Owners  Episode No. 7 - Display Merchandising through the Customer’s Journey: From your website to your front window, and after the sale. Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising. Enjoy, apply, and thanks for listening. All Aboard! link]. Cover photo credit: Pink House Store front via photopin (license).
    [Retail] Big News Shoppers
    This is big news for any retailer big or small that wants to sell to consumers via social media — retailers can use any of Twitter’s new partners to power its e-commerce offerings & use the Buy button to put their products on the site. Big News Shoppers. Twitter is making shopping a whole lot easier with their Buy button. On Wednesday, Twitter announced their recent partnership with ecommerce companies Shopify, Bigcommerce, and Demandware. This new installment also offers merchants access to Twitter product pages. Source MSN). Yelp for Your Neighbor…. Source MSN).
    [Retail] Kindle Sales Increase 4X Over Last Year
    The bestselling Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – are available now at and at over 16,000 retail locations throughout the United States. “We knew Kindle Fire and the new E Ink Kindles would be highly desirable gifts this holiday season,” said Wendy Fritz, senior vice president of Computing, Tablets and e-Readers at Best Buy. “If this Black Friday was any indication, they are only getting hotter as we get into the shopping season.”. Kindle Fire Sales helped increase overall Kindle sales by 4x this year.
    [Retail] Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely
    Demographic Profiling – Once data has been consolidated and householded, you can and should append demographic information to your retail customers and firmagraphic information to your business customers. Companies from all industries need to better understand their customers, but in the financial services space, it’s more critical than most. Whether you work for a bank, insurance company or in the investment sector, you’re challenged to have a better and more complete understanding of your customers than in most other sectors. Data Integration is the start.
    [Retail] Mastering the Many Roles of a Social Media Professional
    The  Social Pros Podcast  in May brought in a new batch of expertise, featuring guests from  Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union  Navy Federal. This month’s social pros touched on topics across the entire scope of social media marketing. Social media marketers have to wear many hats at once. Martin made that clear when he appeared on the Social Pros Podcast. After 2 hours?
    [Retail] Offerpal Launches Offerpal Tasks to Earn Virtual Currency
    Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. These are chores you can do whenever it’s convenient. Shaw Ventures.
    [Retail] New Google Campus Store Features Geek Schwag Galore
    Recently, the company opened up a retail store on its campus that features the Google logo (and its many sub-brands, like YouTube , Android and Blogger ) on scads of merchandise. Google is said to have one of the most valuable brands in the world, leading annual reports with the likes of Wal*Mart , Coca-Cola , Microsoft and others. The brand is pervasive, and represents much more than its initial search roots. Now, if you want to wear Google apparel like the company's employees, without having to pass a rigorous set of interviews, you can just walk in and gain official geek cred.
    [Retail] Use These 5 Design Elements to Create the Optimum Blog User Experience
    Amazon is the largest online retail store in the world—they could really give us some great lessons in design. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Yet when they do, they waste a lot of that traffic and lose the confidence of their potential audience through of bad user experience. Shape. Color.
    [Retail] Monday Roundup: #NovaCOM15
    Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says  Dave Hochman as he shares six takeaways for the “C-store” industry. 4.  This Friday, April 17th, I’m proud to be included in the speaker line up for  #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And
    [Retail] Stories of the two biggest success in viral video marketing
    Then other national retailers and from all around the globe started to distribute the product! The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” ” The campaign really kicked off in 2006 with the famous ad “evolution”.
    [Retail] infographic – online reputation by the numbers and why reputation management is important
    The team at Digimind created a statical infographic outlining online reputation by the numbers. A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. Source: Digimind Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality.
  • KIKOLANI  |  FRIDAY, MARCH 22, 2013
    [Retail] Fetching Friday – Resources Mashup & Imagine the World
    How to Turn Social Connections Into In-Person Sales – Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Retail] 7 FBML examples to rock your Facebook fan page.
    decade in web design 11 websites to keep your finger on the online pulse How smart retailers are using social media to grow. home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. This will give you the options you need to paste in your code. FBML needed. Update. Marketing Age.
    [Retail] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Big-name brands, major retailers, leading software companies that are driving the move to the ‘mobile enterprise’ (as well as mobile government, education and healthcare, to name a few) are among the players that have the capabilities to cultivate and nurture a long tail of mobile developer ecosystems to deliver us the long tail of mobile apps we, as a society, need. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Workshop takeaways. Developers need insights.
    [Retail] 20 Halloween Scares to Put Fear Into Every Apple Fan
    Apple retail store insulation found to contain asbestos. Wowed by IE 9 for Windows , and to tick off shared rival Google , Apple abandons Safari in exchange for promised browser development by Microsoft. Apple products deemed security risk to carry on planes by TSA, must be placed with checked baggage for all flights. Apple abandons USB and 802.11 and forges their own standards body, reporting to themselves. Apple actually acquires Facebook for $40 billion. Mark Zuckerberg said to ascend to CEO position by 2012. Suicides actually increase. Palm becomes new mobile standard. 9.
    [Retail] 4 Simple Things Business Owners Forget When Pitching to Clients
    There are many others—here’s how Zara, a fashion retailer, grew without investing in ads. To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. It’s not as easy as writing it down on your “to do” list though. Modern day entrepreneurs put in thousands of hours, not to mention blood, sweat, and tears, before a single pitch goes out (if you can call it a pitch, that is, since it’s much more than that). Idea is nothing without execution. Yet, it’s now worth $4 billion.
    [Retail] Personalization and Community Alignment
    Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why?  . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
    [Retail] Business Transformation. From Marketers To Makers.
    If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. After all, it was for your own good. Not easy.
    [Retail] The Marketing Of Permission
    Have you ever tried to unsubscribe from an email newsletter? I don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). More than often, some of these subscriptions wind up offering up my email addy to third parties (either because I asked to see those relevant offerings or because I didn''t uncheck a box in a rush to fill out a form). Gross.
    [Retail] How to Add Your YouTube Videos to Pinterest
    The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. This guest post is by Krizia of So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. From my experience, Pinterest can be a colossal waste of time. Pinterest lets me capitalize on all that work, through a different medium.
    [Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. Research indicates that  92% of children under the age of two already have a digital posting  about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
    [Retail] Meet FreshMinds – 6 chances to hear us speak this June
    Join FreshMinds CEO Caroline Plumb and Investec’s Head of Retail Marketing Iain Clark at Marketing Week Live this June. This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented world. Marketing Week Live, Olympia Grand. Wednesday 25 th June at 2:30pm. Social Media Data – Friend or Foe? Are You Listening?
    [Retail] Top 10 social media, marketing and pr links from last week
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Happy reading. Then you might like to  subscribe by email or RSS to future posts, delivered straight to you. Leave a Reply Who writes this stuff?
  • GEMMA WENT  |  THURSDAY, MAY 6, 2010
    [Retail] Social Marketing Analytics: a great report from Altimeter
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. what a year!
    [Retail] Top 10 Social Media, PR and Marketing Links of the Month
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? So in place of this I give you the Top 10 Social Media, PR and Marketing Links of the Month. hope they’re useful. Leave a Reply Who writes this stuff?
    [Retail] Another great deck to share: Six Digital Trends To Watch « The Cube
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Unfortunately most of the business population aren’t aware of this yet though. This gives you a nice heads up on what you should be thinking about.
    [Retail] How to Optimize Your Sales Funnel for Success
    The image below is a quick process map I prepared for a Managing Director of a large retail operation, who’s focusing heavily on online strategy. This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! As online marketers, we often devote a large amount of time to finding ways to attract eyeballs to our online assets. We put such effort into simply get the readers there that we allow the rest to take care of itself. But that’s not where online marketers go wrong!
    [Retail] Musical serendipity in a digital world….
    Adam’s experience is that record and book shops provide an element of serendipity missing in online retailers, and this is also a familiar comment on news services, and information via social networks which connect you with friends likely to share your world view. And retailers?: I’ve occasionally had recommendations from particular record shop experts, or spotted something interesting when browsing, but I’m not sure the actual amount of discoveries has been much different to seeing the various related items on any ecommerce site.
    [Retail] Give The Gift Of Knowledge
    We don't need more things made of plastic with lights and buttons on it, and we don't need any more gift cards to a major electronics retailer. It's not an iPad. It's not a Kindle. It's not a Xbox game. Sorry. To some, this is going to sound like it's coming from the person who gives young children socks as gifts for the holiday season. don't. But, let's face it, we live in a world of abundance (not everybody, but most of the people who read this Blog have it fairly good). One of the most powerful gifts you can give someone is knowledge. just yet. Bonus! They'll have you to thank.
    [Retail] How to Cut Out Advertising in Favor of Inbound Marketing
    They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now . via TechCrunch.
    [Retail] Social Media Offers Business and Consumer the Right Credit Cards
    In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
  • TWIST IMAGE  |  FRIDAY, JULY 10, 2015
    [Retail] The One Screen World Keeps Happening
    The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Not yet.
    [Retail] The Millennials Uncanny Ability to Absorb
    And how could we almost forget about how much more strategy is necessary for marketing to Millennials, instances of un-sponsored Millennials seemingly promoting brands by themselves , more Gen-Y involvement in product and brand success, and how they’re shifting the  retail environment. Home It’s Josip Archives Let’s Talk The Word on the Web The Millennials Uncanny Ability to Absorb Written on September 9, 2010 by Josip Petrusa 6 Comments Tweet Share 1 save Today’s post originally began as a response to a colleague’s request. So enjoy! Well, let me rephrase that.
    [Retail] Choose Your Own Adventure
    For instance, in redesigning my hotel experience, how difficult would it be to offer personalized grocery runs for every guest with a small 15% fee on top of the retail value of those products? I get a variation on this email quite often: “I wish there was a job in social media for __, because I’m really skilled in __.” ” What’s fascinating is that the person is waiting for permission, and worse, waiting for someone else to create and open a role for them to fill. My first thought upon receiving this is to ask the person, “Who do you admire in life?”
    [Retail] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Be interesting!
    [Retail] Google Trends Adds Top Charts Lists
    Retail Companies. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams. Books. Business People. Car Companies. Chemical Elements. Cities. Cocktails. Colleges & Universities. Countries & Regions. Drinks.
    [Retail] Changing Faces: 5 Major Tech Companies with New CEOs
    With upcoming projects like Google Glass, self-driving cars, and even rumor of launching retail stores , Google’s future is bright and wealthy. Tech companies are on the rise — a rapidly growing market for both existing business and startups. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google. Apple.
  • GEMMA WENT  |  WEDNESDAY, MAY 26, 2010
    [Retail] Case Study Crunch: IT and Technical
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
  • BILL HARTZER  |  FRIDAY, JUNE 15, 2012
    [Retail] Website Optimization 101: A/B Testing Method
    certain online clothing retailer is having a sale. Source: [link]. You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it. The answer is simple: certain sites are more popular because they’re offering something that the other sites don’t. The variations are served simultaneously to site visitors in order to gauge which one is better.
    [Retail] Koka Sexton dot Com
    At the beginning of May (the event was held on the 5th this year) you can head into your local comic book retailer and pick up some free comics. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. Conventional wisdom holds that you only get what you pay for, but the real free geek knows that with the right knowledge (and maybe a charming smile) pretty much anything, even the good stuff, can be had for less or in the best case scenarios nothing at all. Here’s a list of a few free things that might surprise you. Leave a comment!
    [Retail] The Box is Dead. (Long Live the Box.)
    One final thought on platforms:  They work as well internally as they do externally.  In my list of platform companies above, I mentioned Zappos; an online shoe retailer that sold in 2009 to Amazon for $1.2 Of the $4.3 Billion in quarterly profit that Apple reported for 2010′s Q4, over $1 Billion came from iTunes sales.*. Seth Godin’s latest book Poke the Box ( Read a Summary ) encourages provocation – challenging long held beliefs or accepted practices.  And at the same time, more important than ever before.  Amazon.  Facebook.  Google.  Zappos.  Not so with platforms. 
    [Retail] 5 Tips for Maximising Your Earnings from Amazon’s Affiliate Program During the Holidays
    Okay, this isn’t rocket science, but the best thing about promoting products on Amazon is that it’s one of the best-optimized online retail stores. With the holidays almost upon us, now is a time for bloggers who are Amazon Affiliates to act to capitalize on what is usually one of the most profitable times of the year. While Amazon is not my biggest source of income (it makes up around 5% of total income for me) it does spike at this time of year. Here’s how Amazon performed in 2010 and into the early months of 2011 for me. Tips for maximizing Amazon commissions.
    [Retail] Cool Hunting and Gap: A Significant Step in Marketing
    They haven’t made many digital inroads and I don’t think they have been set-up to be a digitally driven retail player. Josh Rubin and Evan Orensten are two big voices in digital culture. Highly creative minds who happen to also run one of the web’s most influential voices on fashion, style and culture called Cool Hunting. I ran my first campaign on Cool Hunting with Philips back in 2005, a promotion of their Ambilight TV. Gap to me, are a traditional brand. However, the incredibly smart move to get Cool Hunting on board has pushed them forward with two gigantic steps.
    [Retail] “Doing Good” As A Profitable Business Driver
    Or how the American retailer and health care company CVS Health invested hundreds of millions to repositioning themselves as healthcare and concurrently decided to stop selling selling cigarettes in its 7,600 stores nationwide. Peter Hinssen interviews Simon Mainwaring. Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Brands used to be in control. Now consumers have grabbed the power.
    [Retail] Apple, Microsoft and Google promise to do their part against climate change
    According to the White House, Apple has cut carbon emissions from its global corporate facilities, data centers and retail stores by 48% since 2011. Mashable – Major companies, including tech giants Apple, Microsoft and Google have teamed up with the White House to urge international governments to reach a strong climate change agreement in Paris this December. They’re taking action. On Monday, more than a dozen large companies announced a new partnership with the White House to expand renewable energy use and cut greenhouse gas emissions and water use. degrees Fahrenheit.
    [Retail] Check out This Amazing Bundle of Training for Bloggers and Online Entrepreneurs [72 Hours Only]
    You’ll learn what to write, how a kindle book fits into the big picture of what you do, how to make writing easy, how to format your book and more (this training in itself is the best rated course on Udemy, has 98 modules, 13 hours of teaching and normally retails for $199 – the price of this whole bundle). A few minutes ago an amazing bundle of great hand picked teaching for online entrepreneurs was made bundle at a great discount from some guys I’ve come to know and respect. You can get to know them a little more in this trailer. Blogging for Dollars
    [Retail] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Be sure to include the link to your website, and whenever you mention a particular title, link to that title’s book page on your site or, better yet, directly to a retailer page. This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. Flash forward to present day. she bemoaned. 
    [Retail] Systems thinking and the mobile for economic impact and wealth creation
    Again we can see the potential impact on inventory management and thus, cash flow, even at the bottom of the retail pyramid, where its most critically needed and we can project the potential that it will improve the economic standing or at least help smoothen the variability of income streams that these smallest players in the informal economy require. Photo credit: Muchiri Nyaggah, May 2011. have been meaning to write this post for quite some time now, percolating as it has in the back of my mind but it was Mark Kaigwa’s recent comment that finally spurred this writing. Why so?
    [Retail] 5 Apps or Sites That Can Save Small Businesses Money
    retail store can’t function without a cash register. Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times. Using sites or apps designed to help small business function can make a big difference in your company ’s budget. Equipment. Or can it?
    [Retail] How To Record Video with Multiple Inputs | Bare Feet Blog
    They have two pricing levels: retails for $499 though if you are willing to add a 5-second bumper on your videos you can buy it for $199. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Record Video with Multiple Inputs How To Record Video with Multiple Inputs by Roxanne Darling on May 26, 2010 Someone recently asked me how to record video wth multiple camera inputs. Mahalo! Hawai?i
    [Retail] WOM: What's Really Behind The Buzz
    Chart courtesy 1000heads, used with permission “From customer service, to PR, advertising, digital/web, retail & POS and even internal staff culture – we believe word of mouth affects everything in, around and about any business.&# “In terms of measurement, we operate around four core principles: Content, Context, Participation and Reach. It’s a clever integrated approach to working both alone, as well as in partnership, to complement other creatives with a very accurate title: ‘ word of mouth ’ (WOM). How many heads? What I didn’t know, was exactly what he did.
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