MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
[Retail] 3 Tips for Maximizing Engagement With Facebook Likes and Shares
Example of an Effective Application of Both “Like and “Share: Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. iOS 4.2
GEMMA WENT | WEDNESDAY, MAY 19, 2010
[Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
BILL HARTZER | TUESDAY, SEPTEMBER 11, 2012
[Retail] ME Domain Name Registry Holds Social Media Contest
Approximate Retail Value (“ARV”): USD $579.00 / CAD $573.47each. domain name registry,ME Registry , is holding a social media contest. There are prizes for everyone who participates during this social media contest, and three grand prize winners will receive a Canon EOS Rebel T3 Camera. If you follow.ME on Twitter and retweet the.ME contest once a day during contest period and you’ll get a free.ME domain name registration. There are 3 grand prize winners, and the.ME domain name at www.Domain.Me. Predrag Lesic, CEO of the.ME Registry. domain registration. Between at 9:00:01 a.m.
JEFF KORHAN | TUESDAY, MARCH 29, 2011
[Retail] Personalization and Community Alignment
Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why? . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
CONVINCE & CONVERT | SUNDAY, JUNE 2, 2013
[Retail] Social Media is a Terrible Ecommerce Tactic – or is it?
Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). that would be a viable hypothesis.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 14, 2013
[Retail] Real-Life Instagram Project Filters In Unique View of London
Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes. Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
DIVA MARKETING BLOG | THURSDAY, JANUARY 27, 2011
[Retail] How Do You Take The "Fear Factor" Out Of Social Media?
conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
MOBILEGROOVE | WEDNESDAY, OCTOBER 27, 2010
[Retail] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
Kevin offers some valuable advice and urges developers to take the rules of retail seriously. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design. The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. MSG Media Partner. Interview with Novoda.
SOCIALNOMICS | TUESDAY, OCTOBER 8, 2013
[Retail] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
Local SEO deals with all the companies, which have physical address, so if you are a doctor, mechanic, retailer, or some other businessman, local SEO can help you to find the relevant customers over the web. The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. Search engine marketing (SEM). Final word.
DIVA MARKETING BLOG | THURSDAY, DECEMBER 24, 2009
[Retail] Miracle On The Social Media Street
It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. No, it's not a new Twitter customer care strategy. it was a Miracle On 34th Street.
SOCIALNOMICS | THURSDAY, OCTOBER 31, 2013
[Retail] Why Google+ is an Essential Part of Your Social Strategy
According to the Janrain study, the G+ social login is particularly trusted when used to access brands and retailers. While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter.
SOSHABLE | FRIDAY, JUNE 29, 2012
[Retail] The Rise of “Fake” Viral Videos
According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
CONVINCE & CONVERT | FRIDAY, MARCH 22, 2013
[Retail] How to Turn Social Connections Into In-Person Sales
Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. They believe this is the best way to battle the “showroom” effect, where people may use brick-and-mortar stores to browse for products or get questions answered but then actually make the purchases from online-only retailers. Alix Hart, Best Buy @trahla. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
SOSHABLE | THURSDAY, MARCH 13, 2014
[Retail] Tips for Creating Pinnable Content
Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Retail] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
The Social Employee is available to order through a variety of online retailers. Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our love for each other through good food, gifts, and companionship. So with another successful year coming to a close, a little show of appreciation is in order! It goes without saying that a successful employee base is a well-informed one.
SAYING IT SOCIAL | FRIDAY, AUGUST 27, 2010
[Retail] Track the Online Metrics that Matter and Sales Isn't One of Them.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. That’s all well and good but how do you know if you’re doing the right thing or if what you are doing is actually benefiting your business in some way? Want more leads? if yes, please explain.
SAYING IT SOCIAL | WEDNESDAY, SEPTEMBER 8, 2010
[Retail] Is your business easy to find for local and mobile searchers.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. And just who is seeing these listings? link] [.]
MASHABLE.COM | WEDNESDAY, OCTOBER 20, 2010
[Retail] First Look: Starbucks Digital Network Is Here
Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.
ENGAGE | SATURDAY, SEPTEMBER 14, 2013
[Retail] How to Think About SEO Like a Human
And more recently, as outlined in a story on NYTimes.com , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website. The long-term result?
LOUIS GRAY | SUNDAY, DECEMBER 19, 2010
[Retail] NOOKColor Combines Specialization, Potential & Android
B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. Electronic book readers are not new, of course. Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share.
CONVINCE & CONVERT | TUESDAY, MAY 21, 2013
[Retail] 6 Ways to Make More Out of Your Facebook Ad Campaign
commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending. 3. Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Don’t Let Facebook Do Your Bidding.
TWIST IMAGE | SATURDAY, JULY 14, 2012
[Retail] Six Links Worthy Of Your Attention #108
"My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
BILL HARTZER | THURSDAY, JULY 15, 2010
[Retail] Top 10 People Who Influence What Americans Buy
More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.. Suze Orman.
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Retail] Live Blog: Lotusphere 2012 Opening Session
“It’s the first end-to-end browser-based retail banking system that solved the connectivity problem between all banking devices,” Dreinhoefer said. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. Content.
JACOB MORGAN | SUNDAY, SEPTEMBER 23, 2012
[Retail] How to get a Free Copy of my Book, The Collaborative Organization!
The book retails at $35 in stores and was endorsed by leaders such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others. On September 27th I’m going to be participating in a webinar (you get a free book for attending) with Brian Dirkling from Box, who is their director of enterprise marketing. This event is being hosted by Ping Identity which is a leader in cloud security and identity solutions. critical to-do’s to help with employee adoption of collaboration platforms. The book alone is worth attending!
LOUIS GRAY | WEDNESDAY, MAY 11, 2011
[Retail] Google Displays Big Numbers at GoogleIO. Is It Better?
As was mentioned to me in a discussion with a small group of Google geeks, in a conference focused on developers, one shouldn't always anticipate the delivery of retail-capable products for end users. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. Don't get me too wrong.
SOCIALNOMICS | THURSDAY, AUGUST 15, 2013
[Retail] Which 5 Social Media Sites Am I Missing Out On?
With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there. Businesses missing out on social media are also missing out on an opportunity to connect with their audience. Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well. Foursquare. Customer word of mouth is great for local businesses both large and small. LinkedIn.
SOCIAL MEDIA CITIZENS | TUESDAY, JUNE 15, 2010
[Retail] New tool for Social Media Citizens – Social Campaign
According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As
CITIZEN MARKETER 2.1 | FRIDAY, APRIL 23, 2010
[Retail] I See You
also had a request from the person that leads social at a large retailer with a request to include the picture of Melanies "customer of the month" sign in a presentation shes giving next month. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. The bigger question one might ask is, where the hell is this post going? Okay, Im getting to that part. For those not yet familiar with Jaffe-nese, A.D.I.A. Needless to say, I was ecstatic.
ENGAGE | MONDAY, JULY 2, 2012
[Retail] What Millennials Want From Your Brand: 5 Insider Secrets
Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ]. 3.
ONE SOCIAL MEDIA | TUESDAY, NOVEMBER 9, 2010
[Retail] 5 Easy Social Media Wins for Your Small Business
Cafes, retail stores, and even professional services can build their online reputation and increase trust. One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. Share this post.
SOCIALNOMICS | TUESDAY, AUGUST 19, 2014
[Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. Research indicates that 92% of children under the age of two already have a digital posting about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
THE WAY OF THE WEB | SATURDAY, NOVEMBER 5, 2011
[Retail] It’s Not About You Book Review
It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
BILL HARTZER | FRIDAY, DECEMBER 16, 2011
[Retail] Top 10 Search Engine Optmization Blunders of 2011
This practice has been going on for years, and many websites have been benefitting from these links related to discount codes that retailers and other websites offer. The SEO firm was ordered to pay $770,000 because the SEO company “provided marketing and web hosting services was financially responsible for the sale of counterfeit golf clubs by a client e-retailer. It is that time of year, the end of the year where we see all sorts of top 10 lists. have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year.
CONVINCE & CONVERT | TUESDAY, DECEMBER 16, 2014
[Retail] How This Fashion Brand Found the Sweet Spot in Blogger Relations
Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Meet Sam.
CONVINCE & CONVERT | FRIDAY, DECEMBER 13, 2013
[Retail] How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Gary Vaynerchuk, author @garyvee. Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please support them; we couldn’t do it without their help!
SOCIALNOMICS | SUNDAY, DECEMBER 1, 2013
[Retail] Social Media Can Drive Sales This Holiday Weekend
Even huge retailers, like Macy’s , are on Pinterest. Prep your business for the holidays by embracing social media. If you own a business on Main Street, your focus is on obtaining new customers. People coming in off of the street may be curious about your goods and, if you’re lucky or prepared enough, they may be in the market for what you have to offer. But, what if there is nobody on the street? How will you get people in through your doors? This is especially important during the upcoming holiday season. Another 140 million people shopped online. You can bet your lease on it. Feedly.
JACOB MORGAN | THURSDAY, SEPTEMBER 4, 2014
[Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
ARI HERZOG | THURSDAY, OCTOBER 18, 2012
[Retail] 3 Benefits for Small Business Cloud Computing
Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Though you may not be familiar with cloud computing, you’re probably already using it. Lower costs. Innovation and scalability.
DREW'S MARKETING MINUTE | TUESDAY, JUNE 9, 2015
[Retail] No one likes you
Especially if you are a retail location or sell a product, one of the reasons people are willing to like your page is because they think it will get them something special or at a discount. Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant. Ready to fire back up? Pretty soon, you find someone else to talk to.
MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
[Retail] Making Data Relevant: The New Metrics for Social Marketing
link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2?
TWIST IMAGE | MONDAY, APRIL 13, 2015
[Retail] LinkedIn Is Still Underrated
We''ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Advertising online continues to get creepier and creepier. It cost them close to $1.5 It''s not. chom fm.
ENGAGE | THURSDAY, MAY 31, 2012
[Retail] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
Our goal is to try and keep it as simple to pin things from the physical world, magazines, retail outlets and the like, as it is to pin things from a webpage. Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last , and just why pinning recipes and dream outfits is so addicting. While waiting to board his flight, Digimarc’s Executive Vice President of Sales and Marketing Ed Knudson took some time to chat with me about the new venture, and how he thinks it’ll affect custom publications and the content marketing space. 1.
BILL HARTZER | FRIDAY, SEPTEMBER 24, 2010
[Retail] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
If you are an ecommerce retailer and you sell products through a shopping cart on your web site, you need to develop a web content strategy whereas you create additional content around those products and link that content back to your web site. Nick Usborne, from WebContentCafe.com , recently wrote a great article about how writing more articles may not be your best web content strategy. He goes on to explain that “The web is being flooded with short, low-quality, optimized articles… and how “Google is catching on…. Where do we fail? Competitive advantage?
LOUIS GRAY | SATURDAY, MARCH 19, 2011
[Retail] For Digg and Other Web Services, 5 Years Can Be a Lifetime
The entrenched retailers trying to stop Apple from adding movies to iTunes. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. The backdrop of her story is a detailed article she wrote on Rose and the Digg phenomenon back in 2006, when she, then writing for BusinessWeek, placed Kevin on the cover with a youthful grin and headline blaring how he was worth $60 million. Founder of digg.com, wefollow.com." Same people.
T2 SOCIAL | SUNDAY, JUNE 15, 2014
[Retail] 4 Social Business Trends to Watch For in the Second Half of 2014
Recently, a lawsuit was launched by a well-known actress against a well-known retail operation for the use of an image against her consent on Twitter. Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. I was recently presenting at the Social Media Strategies Summit in New York on the concepts behind building a social business strategy for B2C brands. Welcome to the Age of Social Advertising.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 15, 2013
[Retail] An Interview with Habitat for Humanity ReStore Manager, Frank Drahan
And finally, rebuild: The community can purchase affordable home improvement items at a fraction of retail cost and proceeds from the ReStore support Habitat’s mission to eliminate poverty housing through home construction and rehabilitation. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. I’m the ReStore Manager. Q.
SPIN SUCKS | TUESDAY, FEBRUARY 1, 2011
[Retail] How to Emulate the World’s Powerful Brands Using Social Media
They are the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets ? At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality.
ENGAGE | TUESDAY, JUNE 9, 2015
[Retail] 5 Best Practices for Engaging Online Shoppers
Internet retailers are working diligently to capture as many of these buyers (and cultivate new ones) as possible, and the opportunities seem endless, thanks to the myriad devices on which consumers can find them. The 2015 Internet Retailer Conference and Exhibition addressed hot topics and trends surrounding ecommerce, including anecdotes from top-tier brands such as Target and 1800Flowers.com, platform-specific campaign tools, guidance on making sense of data and analysis of where the industry is headed. Consider The Line, Luxury homeware retailer. Authenticity is key.
SOCIALNOMICS | WEDNESDAY, APRIL 11, 2012
[Retail] The Shopper Economy: 5 Questions with Liz Crawford
At this point, I believe that retailers are leading the way, along with financial services. Retailers who are rewarding behavior are reaping the benefits. Many smaller or independent retailers can begin to experiment with incenting behaviors by signing up with one of the platforms already mentioned (Checkpoints, Shopkick, SCVNGR, etc). This means that they will evaluate transactions with brands and retailers with a sharper eye to their own advantage. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. recorded, 2.
CONVINCE & CONVERT | FRIDAY, DECEMBER 20, 2013
[Retail] The 3 Social Media Lessons of 2013 – And What’s In Store for 2014
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. Tweetable Moments.
BILL HARTZER | TUESDAY, AUGUST 21, 2012
[Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
BILL HARTZER | WEDNESDAY, FEBRUARY 15, 2012
[Retail] Search Engine Optimization Job Openings – Dallas Texas
The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.
SOCIALNOMICS | WEDNESDAY, JUNE 24, 2015
[Retail] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
Retail. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%. Image via pixabay.com. billion market. Hollywood. But that is just one example. Gaming.
FRESHNETWORKS | TUESDAY, APRIL 7, 2009
[Retail] Our top five posts in March
Examples of online communities in the retail industry. As part of our series of online community examples , we looked at examples from the retail industry. At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our most popular posts in March. 1. How to use Twitter for PR. great presentation from Corinne Weisgerber that outlines how brands can use Twitter for PR. From tracking and monitoring, through live-reporting and activism, to public relations and crisis management.
CONVINCE & CONVERT | FRIDAY, MAY 3, 2013
[Retail] How Scotts Uses Social Media for Maximum Customer Support
In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Because Scotts brand is sold only in third party retail outlets, they work closely with these retail outlets when they’re coming up with their educational materials so that they can cross-promote. Beth Dockins, Scotts Miracle-Gro @bethdockins. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
SMALL BUSINESS MAVERICKS | THURSDAY, MAY 8, 2014
[Retail] Track Your #Hashtags More Easily With HashAtIt
It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.
SOSHABLE | THURSDAY, MAY 10, 2012
[Retail] Facebook is Helping Make Your Shopping Decisions
In Brazil a retailer by the name of C&A decided to merge technology and fashion with Facebook likes. What determines your choice when purchasing clothing? Is it the style or how many people like the item on Facebook ? It’s called FashionLike. Shoppers will have the option to choose certain items of clothing, measured by how many likes the item has. This new concept can help the undecided shopper by providing a rating system for a particular item. FashionLike also helps clothing designers know what items are popular before people are buying it or not buying it. Share your opinion.
PAUL GILLIN | THURSDAY, OCTOBER 2, 2014
[Retail] American Express Dreams Up a Potential Win-Win-Win
According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.
CONVINCE & CONVERT | WEDNESDAY, JUNE 25, 2014
[Retail] Everything You Need to Know to Run a Successful SMS Marketing Campaign
For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. Yes, that immediate.
ARI HERZOG | MONDAY, OCTOBER 18, 2010
[Retail] Internet Sales Taxes are Coming…
This does not compel any state to join, but those that choose to adopt this system would then have the authority to require online retailers to collect and remit sales taxes the same way that businesses on local Main Streets do now. While I support equality in the retail industry to ensure online businesses collect the same sales taxes as brick-and-mortar firms, I must side with Internet Merchants Association president Fred Neff who makes a valid point when he spoke to American City & County magazine. North Dakota which set precedent by restricting internet commerce taxation.
SOCIAL WAYNE | FRIDAY, DECEMBER 28, 2012
[Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
KIKOLANI | THURSDAY, MAY 19, 2011
[Retail] Fetching Friday – Resources Mashup & Camera Battles
Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 10 things I hate about you as a blogger – when it’s time to break up with a blog. Search Engines / SEO.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 19, 2012
[Retail] The Future of Local Storage Is Practically None At All
Digital media for entertainment, once the province of physical media delivered to your home or picked up at a retailer, is now accessible anywhere on any device. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web?
CONVINCE & CONVERT | FRIDAY, AUGUST 16, 2013
[Retail] How to Use Social Strategies to Drive Business Goals
Finally, Expion has put out an interesting new report called The Fave 50 Social Retail report. Brian Solis, Altimeter Group @briansolis. Brian Solis , principal analyst at Altimeter Group , joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now . The RSS feed is: [link]. Gvidi.
DIVA MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
[Retail] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Congrats! CB on year six of a fun online event. He's take his newspaper (who remembers those?)
ENGAGE | THURSDAY, OCTOBER 11, 2012
[Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ” Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
TWIST IMAGE | WEDNESDAY, MARCH 21, 2012
[Retail] When The Going Gets Tough
It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).
MOBILEGROOVE | MONDAY, MAY 14, 2012
[Retail] ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends
New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are , how they use their mobile devices and where (how) ad campaigns can reach them at scale. Tough questions.
DREW'S MARKETING MINUTE | TUESDAY, AUGUST 30, 2011
[Retail] Where does your brand live?
Whether you have a retail space, office space or work virtually through an extranet – how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo. No argument – a logo is a vital element of how you communicate it. It is the visual representation of who and what you are. But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives. Does it feel very corporate and official?
THE RELATIONSHIP ECONOMY | FRIDAY, SEPTEMBER 17, 2010
[Retail] Social Is Bending All the Rules
Every retailer and intermediary should be interested because the promise of the Net for buyers is not an infinite variety of closed silos, but a truly open marketplace where any buyer can do business with any seller — and on the buyer’s terms and not just the seller’s. We hear and read about “shifts created by technology and examples of the influence on markets propagate daily. Marketers jump on these shifts vying for our attention aimed at ultimately “tricking us into a transaction. In other words all things social are bending all the old rules. Advertising In Reverse?
TWIST IMAGE | SUNDAY, NOVEMBER 28, 2010
[Retail] When The Definitions Are Wrong
Tags: Marketing Tips retail
CONVERSTATIONS | FRIDAY, FEBRUARY 28, 2014
[Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
If you operate a retail outlet, you may have both a storefront and an online presence. Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
WRITTENT BLOG | MONDAY, MARCH 31, 2014
[Retail] The 15 Best Facebook Posts Ever Written
Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney. Aviva.
LOUIS GRAY | TUESDAY, APRIL 15, 2014
[Retail] Why Nest Protect Reporting an Emergency Filled Me With Comfort
And whether you think I''m biased because I work at Google, and can now count the Nest team as colleagues, consider I paid full retail for these devices (including the thermostat), and did so without any knowledge of an impending buy. /via https://twitter.com/louisgray/status/456120763343327232 This morning, my Nexus 5 chirped with a notification I hadn''t seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding.
FRESHNETWORKS | FRIDAY, FEBRUARY 7, 2014
[Retail] Three digital and mobile trends that will drive growth in the gaming sector in 2014
PlayStation Now , announced earlier this month, will be PS4’s alternative to Steam, while retailer Game is also planning to launch its own on-demand gaming portal. In 2013 we saw the gaming sector grow 7% in revenue , thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth in 2014 will come from developments in digital tools and technologies.
SOCIALNOMICS | WEDNESDAY, OCTOBER 17, 2012
[Retail] Social Media Offers Business and Consumer the Right Credit Cards
In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
PROBLOGGER | WEDNESDAY, NOVEMBER 28, 2012
[Retail] How to Publish Your Blog on Amazon Kindle
So even if nobody subscribes to your blog via Kindle, you’re getting free publicity and people searching for relevant keywords will surely be tempted to take a look at your blog after seeing it listed on the largest online retailer. On a 70-30 revenue share, the bossy retailer walks away with the lion’s share and the publisher gets the smaller piece for all his hard work. This guest post is by Ali Abbas of thenextgenwriter.com. Have you published your blog on Kindle? If not, you should do it, pronto! It’s easy, it’s productive and it’s free. Is it really worth the effort? Great!
JEFF ESPOSITO | MONDAY, JUNE 27, 2011
[Retail] 30 Social Media Stats for the C-Suite
percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). Facebook expects to bring n $4.05
SOCIALNOMICS | MONDAY, NOVEMBER 18, 2013
[Retail] Consumer Activism this Holiday: Online Shopping for Social Good
In 2012, retail e-Commerce spending in the U.S. We live in a society where there is a growing population of socially conscious adults. Nearly six-in-ten (57%) Millennials say that they have volunteered in the past 12 months, which is no higher than the proportion of Gen Xers (54%) who said they had done this. Consumer activism is another way that this population is engaging in social good. Approximately one in three millennials report buying products because they agree with the social or political values of a company. Also, there is a rise in online shopping. Supporting Social Good.
MOBILEGROOVE | MONDAY, OCTOBER 18, 2010
[Retail] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
In a nutshell, the chain stores and mega-hypermarkets that are transforming the retail and service industries in the U.S. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. In practice, AdXPlore’s approach (and own IP in the form of “mobile advertising search engines ) lets people look for offers and establishments nearby.
TWIST IMAGE | SATURDAY, APRIL 16, 2011
[Retail] Why I Don't Like You
Not long ago, a major retailer contacted our agency, Twist Image , because they wanted a strategy around how to get 50,000 people to "like" them on Facebook. Here's a true story about Facebook and the "like" button. I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand. Pimping for likes. No joke.
TWIST IMAGE | TUESDAY, MAY 21, 2013
[Retail] Welcome To The One Screen World
According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). online retail. Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team''s ability to create a television ad for the consumer electronics company, LG. " Smart in a connected sense. android.
FRESHNETWORKS | WEDNESDAY, APRIL 8, 2015
[Retail] Agile Innovation Update – April 2015
Pressing the button triggers an order to be made via your Amazon account which is then delivered to your default address. If the service takes off (and isn’t a joke!) it has the potential to transform retail as we know it. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. Facebook launches payment facility within Messenger app in the US.
CONVERSTATIONS | MONDAY, JANUARY 27, 2014
[Retail] Always with Your Customers and Prospects in Mind
And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
CONVINCE & CONVERT | SUNDAY, AUGUST 19, 2012
[Retail] The Fight for the Future of Influencer Analytics
Given many pins’ inherent tie to products, e-commerce, and potential revenue, the category of Pinterest influencer analytics is fascinating and booming. I’m a big fan of Pinfluencer , which provides shockingly valuable data to its e-commerce and retail customers (like Zappos) about which pinners are driving the most re-pins, clicks, and even hard revenue. Big news last week as Klout announced a significant overhaul of its influencer identification platform. Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.
WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010
[Retail] Best Social Media Stats and Market Research of 2010 (So Far)
The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? percent.
SOCIALNOMICS | THURSDAY, FEBRUARY 19, 2015
[Retail] Samsung to buy Apple Pay competitor LoopPay
LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from looppay.com.
DIGITAL DIVA | MONDAY, DECEMBER 17, 2012
[Retail] Give As You Live - Helping Charities Whilst You Christmas Shop
It doesn’t cost you anything, you download the browser plugin and it then notifies you when you’re shopping with an online retailer that will give a % of the sale to your chosen charity. I’m doing quite a lot of my Christmas shopping online and I’ve found that the vast majority of shops do give to charity if you have this installed. . Lovely Thea (from Leeds Postcards - Satirical, Political & Feminist Cards) recently shared Give As You Live … … and I wanted to share it with all of you!
JUGNOO | THURSDAY, DECEMBER 12, 2013
[Retail] Facebook Ads – Some Thumbs Up, Some Down
Adobe is saying that advertisers are mistakenly using the “last click model” for Facebook, meaning that if a user sees an ad on Facebook, and then buys the item from the retailer website a day later, Facebook does not get the credit. Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. Facebook also offers retargeting , as well as custom audiences (demographic and interest-based profiling).
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Retail] How the Grinch Stole Green Christmas
Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday. Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day , an effort to protest consumerism. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints.
SOCIAL MEDIA NETWORK MARKETING | MONDAY, SEPTEMBER 20, 2010
[Retail] Social Media Network - Marketing: How To Know If Social Media.
While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. Services You Could Avail Of By Partnering Me For Y. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Great! Full form of.
LOUIS GRAY | TUESDAY, JULY 15, 2014
[Retail] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
work at Google. I''ve always paid full retail for my Nest products, and happily paid for my Sunrun, Sonos and Rachio equipment too. Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected.
FRESHNETWORKS | WEDNESDAY, MAY 13, 2015
[Retail] Agile Innovation Update – May 2015
Uber reportedly planning same-day retail delivery service. Tech disruptor, Uber, is rumoured to be planning a same-day retail delivery service. According to TechCrunch, the new service would see Uber drivers and employees of UberRush, the company’s courier service, delivering goods from retailers such as Louis Vuitton and Tiffany & Co to customers within a matter of hours. Could the retail and food industries be next? Each month we bring you the FreshMinds Agile Innovation Update. This is not the first time that Uber has made a foray into the delivery space.
CONVINCE & CONVERT | FRIDAY, NOVEMBER 8, 2013
[Retail] Do You Know When to Create and When to Curate?
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.
SOSHABLE | THURSDAY, MAY 3, 2012
[Retail] MBA Mindset: 8 Simple Online Finance Tools That Save You Time and Money
The company works with Ebay, Amazon, and other large online retailers to make transactions safe and simple. In a society increasingly dominated by economics and financial status, it would appear that an MBA has an advantage in this life. They understand money, and even if they completed an online MBA program instead of going to Harvard, they are poised to rake it in. However, thanks to technology, everyone can bolster their finance knowledge. And with consumer debt hovering dangerously in the mid-$11 trillions (CNN Money), the United States needs all the help it can get.
DEVUMI | FRIDAY, JANUARY 23, 2015
[Retail] Where to Find Twitter Trending Topics for your Online Marketing
For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
TWIST IMAGE | TUESDAY, MARCH 1, 2011
[Retail] Poke, Poke. Who's There? It's Seth Godin
On top of that, the publishing industry thinks that the customer is the buyer at the big chain retailer and not the reader. I can say all of that, but if I'm sitting around taking advance money and playing games with those folks, I can't be taken seriously. How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He currently runs Squidoo.com along with his latest business, The Domino Project , a new/disruptive book publishing company powered by Amazon. " So, that's it?
LOUIS GRAY | MONDAY, OCTOBER 18, 2010
[Retail] Catalogs.com Launches A Flippin' iPad App for Shopping
The application, at launch, comes prepackaged with 30 catalogs from retailers like MacConnection, Petco, Foot Locker and the Home Depot. The iPad has been an unquestioned hit since its unveiling and debut this Spring. Our home alone has a pair, which are seemingly constantly monopolized by my two year old twins, who have made it their primary entertainment device. With millions of the devices sold, application developers are creating new and innovative ways to browse content, play games, and, with some effort, get work done. The app can be found at [link].
TWIST IMAGE | FRIDAY, JANUARY 16, 2015
[Retail] How To Think About Mobile Advertising
Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. Absolutely not.