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  • SOCIALNOMICS  |  MONDAY, NOVEMBER 18, 2013
    [Retail] Consumer Activism this Holiday: Online Shopping for Social Good
    In 2012, retail e-Commerce spending in the U.S. We live in a society where there is a growing population of socially conscious adults. Nearly six-in-ten (57%) Millennials say that they have volunteered in the past 12 months, which is no higher than the proportion of Gen Xers (54%) who said they had done this. Consumer activism is another way that this population is engaging in social good. Approximately one in three millennials report buying products because they agree with the social or political values of a company. Also, there is a rise in online shopping. Supporting Social Good.
  • DIVA MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Retail] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
    The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Congrats! CB on year six of a fun online event. He's take his newspaper (who remembers those?)
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 8, 2013
    [Retail] Do You Know When to Create and When to Curate?
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.
  • LOUIS GRAY  |  TUESDAY, APRIL 15, 2014
    [Retail] Why Nest Protect Reporting an Emergency Filled Me With Comfort
    And whether you think I''m biased because I work at Google, and can now count the Nest team as colleagues, consider I paid full retail for these devices (including the thermostat), and did so without any knowledge of an impending buy. /via https://twitter.com/louisgray/status/456120763343327232 This morning, my Nexus 5 chirped with a notification I hadn''t seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding.
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Retail] Making Data Relevant: The New Metrics for Social Marketing
    link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2?
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Retail] Social Media Offers Business and Consumer the Right Credit Cards
    In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
  • TWIST IMAGE  |  SATURDAY, APRIL 16, 2011
    [Retail] Why I Don't Like You
    Not long ago, a major retailer contacted our agency, Twist Image , because they wanted a strategy around how to get 50,000 people to "like" them on Facebook. Here's a true story about Facebook and the "like" button. I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand. Pimping for likes. No joke.
  • FRESHNETWORKS   |  FRIDAY, FEBRUARY 7, 2014
    [Retail] Three digital and mobile trends that will drive growth in the gaming sector in 2014
    PlayStation Now , announced earlier this month, will be PS4’s alternative to Steam, while retailer Game is also planning to launch its own on-demand gaming portal. In 2013 we saw the  gaming sector grow 7% in revenue , thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth in 2014 will come from developments in digital tools and technologies.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, SEPTEMBER 17, 2010
    [Retail] Social Is Bending All the Rules
    Every retailer and intermediary should be interested because the promise of the Net for buyers is not an infinite variety of closed silos, but a truly open marketplace where any buyer can do business with any seller — and on the buyer’s terms and not just the seller’s. We hear and read  about “shifts&# created by technology and examples of the influence on markets propagate daily. Marketers jump on these shifts vying for our attention aimed at ultimately “tricking us into a transaction&#. In other words all things social are bending all the old rules. Advertising In Reverse?
  • FRESHNETWORKS   |  TUESDAY, APRIL 7, 2009
    [Retail] Our top five posts in March
    Examples of online communities in the retail industry. As part of our series of online community examples ,  we looked at examples from the retail industry. At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our most popular posts in March. 1. How to use Twitter for PR. great presentation from Corinne Weisgerber that outlines how brands can use Twitter for PR. From tracking and monitoring, through live-reporting and activism, to public relations and crisis management.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Retail] How to Think About SEO Like a Human
    And more recently, as outlined in a story on NYTimes.com , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website.  The long-term result?
  • SOSHABLE  |  THURSDAY, JANUARY 16, 2014
    [Retail] Top 10 Social Media Tips & Predictions For 2014
    recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made. 1.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Retail] Attack of the Customers Roundup, July 25, 2013
    In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. . Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Open this article. Ever go public online with something your brand will regret later?
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 19, 2012
    [Retail] The Fight for the Future of Influencer Analytics
    Given many pins’ inherent tie to products, e-commerce, and potential revenue, the category of Pinterest influencer analytics is fascinating and booming. I’m a big fan of Pinfluencer , which provides shockingly valuable data to its e-commerce and retail customers (like Zappos) about which pinners are driving the most re-pins, clicks, and even hard revenue. Big news last week as Klout announced a significant overhaul of its influencer identification platform. Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.
  • WRITTENT BLOG  |  FRIDAY, JANUARY 17, 2014
    [Retail] 8 Deep Questions to Define Your Blogging Strategy
    An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily.  The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. But really, those are just competencies and best practices. What’s Your Brand in a Word? How Are You Different?
  • JACOB MORGAN  |  MONDAY, AUGUST 18, 2014
    [Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “fowreceipts@gmail.com” and I’ll send you the bonuses via email, it’s that simple! The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! You can email be directly to discuss this, Jacob@ChessMediaGroup.com.
  • MOBILEGROOVE  |  MONDAY, OCTOBER 18, 2010
    [Retail] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
    In a nutshell, the chain stores and mega-hypermarkets that are transforming the retail and service industries in the U.S. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. In practice, AdXPlore’s approach (and own IP in the form of “mobile advertising search engines&# ) lets people look for offers and establishments nearby.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 28, 2010
    [Retail] When The Definitions Are Wrong
    Tags: Marketing Tips retail
  • SOSHABLE  |  THURSDAY, MAY 3, 2012
    [Retail] MBA Mindset: 8 Simple Online Finance Tools That Save You Time and Money
    The company works with Ebay, Amazon, and other large online retailers to make transactions safe and simple. In a society increasingly dominated by economics and financial status, it would appear that an MBA has an advantage in this life. They understand money, and even if they completed an online MBA program instead of going to Harvard, they are poised to rake it in. However, thanks to technology, everyone can bolster their finance knowledge. And with consumer debt hovering dangerously in the mid-$11 trillions (CNN Money), the United States needs all the help it can get.
  • GAURAVONOMICS  |  TUESDAY, MAY 14, 2013
    [Retail] Future of Engagement #9: Social Live Experiences
    Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 19, 2015
    [Retail] Samsung to buy Apple Pay competitor LoopPay
    LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from looppay.com.
  • DIVA MARKETING BLOG  |  FRIDAY, OCTOBER 28, 2011
    [Retail] Social Media Beyond The Sale
    With that in mind savvy business owners are planning how they'll handle the biggest, craziest online retail day of the year. Business professionals plan. That's the way the DNA is programmed. Not only do we plan but if the organization has 2 people or more we meet. We committee. We review. We analyze. We build consensus. Then we implement. . In the world of social media where interaction follows a less controlling flow there is a fallacy that planning gets in the way. Q: How many marketers does it take to respond to a tweet? A: As many as in your committee. Cyber Monday. just in case.
  • FRESHNETWORKS   |  WEDNESDAY, APRIL 8, 2015
    [Retail] Agile Innovation Update – April 2015
    Pressing the button triggers an order to be made via your Amazon account which is then delivered to your default address.  If the service takes off (and isn’t a joke!) it has the potential to transform retail as we know it. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. Facebook launches payment facility within Messenger app in the US.
  • SOSHABLE  |  FRIDAY, DECEMBER 9, 2011
    [Retail] Frugalo: Taming the Daily Deals Monster
    If there’s a brick-and-mortar retailer that doesn’t send out emails with flash sales, they probably aren’t going to be around for much longer. There are more daily deals sites out there than you could even count. Despite IRL record crowds in stores on Black Friday, online purchases set records, too. It’s nearly paralyzing to make sense of it all if you’re the consumer. That’s where the startup, Frugalo, wants to help. Let me make one thing clear: I haven’t bought a single daily deal yet. It can be completely overwhelming.
  • CONVERSTATIONS  |  MONDAY, JANUARY 27, 2014
    [Retail] Always with Your Customers and Prospects in Mind
    And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
  • WEBBIQUITY SMM  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Retail] Best Social Media Stats and Market Research of 2010 (So Far)
    The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? percent.
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Retail] Where to Find Twitter Trending Topics for your Online Marketing
    For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
  • VIPER CHILL  |  MONDAY, JULY 21, 2014
    [Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
    Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a thing will ever happen.
  • DIGITAL DIVA  |  MONDAY, DECEMBER 17, 2012
    [Retail] Give As You Live - Helping Charities Whilst You Christmas Shop
    It doesn’t cost you anything, you download the browser plugin and it then notifies you when you’re shopping with an online retailer that will give a % of the sale to your chosen charity. I’m doing quite a lot of my Christmas shopping online and I’ve found that the vast majority of shops do give to charity if you have this installed. . Lovely Thea (from Leeds Postcards  - Satirical, Political & Feminist Cards) recently shared Give As You Live … … and I wanted to share it with all of you!
  • FRESHNETWORKS   |  FRIDAY, JULY 4, 2014
    [Retail] What does the future hold for digital marketing? Top tweets from #FODM
    Great talk from @mdial at #FODM around #digital retail. June has been a busy month in the marketing world, packed full of conferences to help marketers understand emerging trends affecting the industry. But if you missed out, never fear. Over the next week we’ll be rounding up the best tweets from this month’s top marketing events. We’re kicking off with eConsultancy’s the Future of Digital Marketing. This sell-out one-day conference seeks to help marketing professionals recognise and harness the latest digital trends. So what were this year’s highlights?
  • LOUIS GRAY  |  MONDAY, FEBRUARY 6, 2012
    [Retail] Is There a Digital Divide In Your Family?
    My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius. Do the Men In Your Family Do Tech Different Than the Ladies? In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. In fact, at one point or another, both my mom and sister have worked for Apple.
  • JUGNOO  |  THURSDAY, DECEMBER 12, 2013
    [Retail] Facebook Ads – Some Thumbs Up, Some Down
    Adobe is saying that advertisers are mistakenly using the “last click model” for Facebook, meaning that if a user sees an ad on Facebook, and then buys the item from the retailer website a day later, Facebook does not get the credit. Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. Facebook also offers  retargeting , as well as  custom audiences (demographic and interest-based profiling).
  • SOSHABLE  |  FRIDAY, MARCH 8, 2013
    [Retail] How Social Media Advancements are Altering the Business of Electronic Dance Music
    The spread of this new era of music has taken a different approach by also focusing less on the traditional strategy of mass retail consumption. “A lot of the traditional methods of selling albums and labels has been less important for some of the underground EDM artists,” said Yenigun. “I remember back in the day, [promoters] would be like ‘keep driving and when you see this really big rock, make a right, and when you see this crooked tree, make a left’,” Sonabend said. The dollar is losing its value, but in a good way. Like Rainey, Sami Yenigun is a Washington D.C.-based
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Retail] Social Media Network - Marketing: How To Know If Social Media.
    While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. Services You Could Avail Of By Partnering Me For Y. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Great! Full form of.
  • LOUIS GRAY  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Working at Google is Living in the Future
    What''s shipped is usually the most stable version of whatever build had to be cut that day, or the highest quality device that could be shipped to the retailer or in time for the scheduled launch event. It''s been about two and a half years since I joined Google. After years of getting to know the company''s people and culture nearly as well as I knew their products as a user and as a blogger, I picked up a badge in 2011, and have spent most of my waking hours during the weekdays since in Mountain View. currently run Google Developers Live. read lots of them. hear others. Nice car.
  • BILL HARTZER  |  THURSDAY, OCTOBER 20, 2011
    [Retail] Is The Era of Loyalty To Consumer Brands Over?
    Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Brand loyalty used to mean something in the retail business,” Quinn said. “We are now hardwired to look at paying less than full price. Darlene Quinn knows what it’s like to be loyal to a brand name. The status symbol has become ‘how much did you save?’ Kmart reported a 1.6 percent.
  • TWIST IMAGE  |  SUNDAY, MARCH 13, 2011
    [Retail] In Conversation With Gary Vaynerchuk
    In just a few short years, he's converted a successful local liquor business into both a retail and online sensation ( Wine Library ). Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. His first book, Crush It , was a massive best-seller and his sophomore effort, The Thank You Economy , looks positioned to do the same. Enjoy the conversation. bite size edits.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 24, 2014
    [Retail] Is your website sales funnel-shaped?
    Whether it’s in a retail store or online, they’re used to being chased around by over eager salespeople that pester the poor potential buyer until they flee. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
  • SOSHABLE  |  THURSDAY, NOVEMBER 24, 2011
    [Retail] Slogans that Stick: Why “Three. Words. Rule.”
    They say so much with their brand and have built a minor empire with their products being sold in 4500 retail stores, all 50 US states, and 30 countries worldwide. Comfortable. Jeans. Just do it! I’m lovin’ it. Simplicity has a role in marketing. It’s possibly the most important aspect of any message that a company wants to put out there. Some could make a good argument that being memorable is more important than being simple, but it’s a close call either way. Let’s take a look at why a proper 3-word slogan can say and do more than just about any other type.
  • SAYING IT SOCIAL  |  TUESDAY, JULY 13, 2010
    [Retail] How To Promote You Facebook Page URL on Your Personal Profile.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. Come on Facebook make up your mind already!
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, OCTOBER 17, 2013
    [Retail] The Dinosaurs That Still Walk Among Us
    We’ve seen the internet transform publishing, media, retail, broadcasting, distribution, legal, shopping, transportation, logistics, small business funding, printing, financial businesses, capital markets, education and the list goes on and on. Some suggest that an asteroid hit the earth 65 million years ago and the  impact led to extinction of Dinosaurs. Yet today we have a similar kind of Dinosaur living among us in the form of organizations whose business models, cultures and leadership theories have been hit by rapid disruptive change. Today’s Dinosaurs Are in Our Minds.
  • TWIST IMAGE  |  TUESDAY, MARCH 1, 2011
    [Retail] Poke, Poke. Who's There? It's Seth Godin
    On top of that, the publishing industry thinks that the customer is the buyer at the big chain retailer and not the reader. I can say all of that, but if I'm sitting around taking advance money and playing games with those folks, I can't be taken seriously. How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He currently runs Squidoo.com along with his latest business, The Domino Project , a new/disruptive book publishing company powered by Amazon. " So, that's it?
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, AUGUST 22, 2011
    [Retail] How to Measure the ROI of Your Social Media Efforts – Part I
    Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media.  To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Called “Dunn’s Equation,&# it is Network Value = Annual Value x Network. Find the ROI in your social media efforts.
  • TWIST IMAGE  |  FRIDAY, JANUARY 16, 2015
    [Retail] How To Think About Mobile Advertising
    Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. Absolutely not.
  • THE WAY OF THE WEB  |  SUNDAY, JANUARY 22, 2012
    [Retail] How to kill a cultural icon…
    OK, so we should probably be used to this by now, judging by the way this particular story has been used, exploited and hollowed-out for every possible revenue stream, but still… So the character whose entrance into a rebel ship inspired fear and nightmares in generations of people is now a middle-management consultant to a chain of average computer retailers. There’s a classic Bill Hicks routine which states that as soon as you appear in a commercial for a product, you are removed from the artistic cannon forever.
  • LOUIS GRAY  |  MONDAY, OCTOBER 18, 2010
    [Retail] Catalogs.com Launches A Flippin' iPad App for Shopping
    The application, at launch, comes prepackaged with 30 catalogs from retailers like MacConnection, Petco, Foot Locker and the Home Depot. The iPad has been an unquestioned hit since its unveiling and debut this Spring. Our home alone has a pair, which are seemingly constantly monopolized by my two year old twins, who have made it their primary entertainment device. With millions of the devices sold, application developers are creating new and innovative ways to browse content, play games, and, with some effort, get work done. The app can be found at [link].
  • SAYING IT SOCIAL  |  THURSDAY, MARCH 18, 2010
    [Retail] How to add Social Networking Buttons to Your Email Signature in.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Click on the name of the icon you want to download. Choose the size you want by clicking on the size underneath of the icon. The icon will open up by itself in a new window. Right click on it and select Save Image As. Save the icon to your desktop so that it you can find it easily.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 11, 2012
    [Retail] The Shopper Economy: 5 Questions with Liz Crawford
    At this point, I believe that retailers are leading the way, along with financial services. Retailers who are rewarding behavior are reaping the benefits.  Many smaller or independent retailers can begin to experiment with incenting behaviors by signing up with one of the platforms already mentioned (Checkpoints, Shopkick, SCVNGR, etc).  This means that they will evaluate transactions with brands and retailers with a sharper eye to their own advantage. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. recorded,  2.
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 26, 2010
    [Retail] One/ Two Day Social Web Strategy Masterclass Workshop
    Social web strategy in the B2C context. - How can brands use contests to build high-engagement communities? - How can brands use communities to drive retail footfalls? - How can brands create cause-based communities to connect with their stakeholders? I am doing a series of social web strategy masterclass workshops all over Asia in November and December, in Mumbai, Delhi, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Tokyo. Here’s the full agenda that I cover in the two-day masterclass workshop – Day One. 1. Pepsi Refresh case study. 4. Dell case study. Day Two. 5.
  • GEOFF LIVINGSTON  |  FRIDAY, MAY 10, 2013
    [Retail] The Library Is Dead. Long Live the Library!
    As we move to a world with increasingly combined office/residential/retail developments, people need a place to go and just be. Image by Camera Obscura 1975. The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. remembered reading that libraries were dwindling, and just wrote them off. Well, the library is alive and well. What a relief. How Children View the Library. One can only hope.
  • GEOFF LIVINGSTON  |  SUNDAY, NOVEMBER 28, 2010
    [Retail] How the Grinch Stole Green Christmas
    Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday.&# Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day , an effort to protest consumerism. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Retail] The Best Way to Keep Up With Marketing Technology and Trends
    Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist. Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. DataSift Who is Datasift? iGoDigital Who is iGoDigital?
  • FRESHNETWORKS   |  THURSDAY, APRIL 10, 2014
    [Retail] Could Atom, launching in 2015, be the UK’s first truly digital bank?
    In Poland, BRE’s digital-only subsidiary, mBank ,   quickly became the country’s third largest retail bank. The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age” , will have no branches and will instead operate through online and mobile channels, making it the first of its kind in the UK. million. Not necessarily.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 9, 2014
    [Retail] Is Your Mobile Website Optimized the Way It Should Be?
    Restaurants, retailers and hotels are a few examples of those who can quite clearly benefit from an optimised mobile service. The last couple years have seen the smart phone change the way that businesses can represent themselves online. Being able to access the internet so readily has put pressures onto the design of user-friendly interfaces that are optimised for use on mobile. Big Fork , a company that offers website design in Norwich, state that web visitors from mobile and tablet devices nearly doubled from 2012 to 2013. But where do you start with a mobile strategy?
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 10, 2012
    [Retail] Podcast 400 - Emerging Technology and Emerging Markets
    Is 3D printing an online activity or will it lead to retails stores? I can't believe that it is podcast 400 of  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips. As it is a special milestone I invited Duann Scott from Shapeways to talk about how new models are developing which are different to the traditional business model - bringing the customer inside of the walls. How Shapeways are  working with the customer to design, build and sell their own ideas. How they create a marketplace for small business and a test market for ideas.
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 11, 2011
    [Retail] Your Name, Your Brand; Lessons From a High School Graduate
    small percentage of people recognized the talent without the packaging of the high ticket price, and the elegant symphony hall. I’m a strong believer in letting products and services speak for themselves, but there is a lot to be said for the finishing touches – the stunning retail space, the well designed bottle with the cool label, a great looking logo, a hip name. Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week. I saw it in my Facebook feed so it must be true. Well, I thought it was funny.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Retail] Don't Make Me Hate You
    When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. electronics retailer. retail. Marketers often think they''re being smart. Most of the time, we''re being very stupid. Over the years, television manufacturers have - somewhat - overcome this hurdle by covering corners of the TV with a removable sticker. These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). This is smart marketing. It made me laugh. It festers.
  • VIPER CHILL  |  THURSDAY, AUGUST 16, 2012
    [Retail] Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
    It’s something that has dramatically increased revenues for online retailers like Amazon, Walmart and Shopzilla, and even greatly affected how many people use Google Maps. My analytical brain is always looking at different ways I can improve the conversions on my websites. From changing page titles, graphics used to entice people to give away email addresses and even the “Buy Now” buttons on sales pages, I know that small changes can have a big impact. For a company pulling in hundreds of millions of dollars every quarter, that’s a huge 1%. seconds to 0.9 4.45s.
  • CHRIS BROGAN  |  SATURDAY, OCTOBER 15, 2011
    [Retail] The Zappos Way of Making Buying Easier
    It would be an oldschool recommendation, if I told you that Zappos knew more than most people about retail and/or customer service. We’ve known that for years. But I have another reason to love them: they make the best product videos. They are fast, concise, and full of information. Here’s one for a trail running shoe I’m considering buying. If you can’t see a video above this line, click here. See that? That’s the takeaway. Shoot brief, shoot informative. Shoot casual. What do you think? Who’s making videos this effective? communication socialmedia
  • DREW'S MARKETING MINUTE  |  FRIDAY, APRIL 6, 2012
    [Retail] Do you SoLoMo?
    The retailers love it because they can communicate with people who are literally a few steps away from their store. I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Retail] 30 Social Media Stats for the C-Suite
    percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). Facebook expects to bring n $4.05
  • WWW.CLICKZ.COM  |  TUESDAY, JANUARY 4, 2011
    [Retail] Why Host a Blog on Your Corporate Website?
    Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 27, 2013
    [Retail] How to Fix a “Broken Brand” with Social
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. James Royer, Tampa Bay Lightning @jamesroyer. James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. Tweetable Moments.
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
    If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These are movements. They are here.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Retail] 2012 Social Media Business Trends
    for retail? Doug Stephens ( @RetailProphet ) President, Retail Prophet. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. The skyrocketing growth of social media has broad implications–beyond consumer behavior. for PR?
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Retail] How Brands Define Their Personality Through Social Media
    Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands that do social media really well; reaching fans through their passions, encouraging discussions and interacting across multiple platforms. Boohoo - Encourage feedback.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 20, 2011
    [Retail] Why Bloggers Should Pay Attention to the New Affiliate Tax Laws
    Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Will national standards for taxing online retailers be implemented? This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 31, 2012
    [Retail] 3rd Annual Sonnhalter Habitat for Humanity Tool Drive
    Since Sonnhalter’s major focus is on manufacturers who make things for contractors, we thought it would be a good idea to help support our local chapter of Habitat for Humanity, so we’re having a tool drive in the month of August to try to raise money, and more importantly, to gather tools (both new and used) to help in their building efforts, as well as to support them through their retail stores. Habitat for Humanity does great work in local communities to help improve both individual’s lives as well as the community in general. Sonnhalter Habitat for Humanity Tool Drive.
  • THE WAY OF THE WEB  |  SATURDAY, NOVEMBER 5, 2011
    [Retail] It’s Not About You Book Review
    It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 23, 2014
    [Retail] Lies My Brand Told Me
    retail experience. I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. That''s when things got funky. Once the system was up, I was invited to come back any time. Victory! Or not. went home. Defeated. " LIARS!
  • TWIST IMAGE  |  THURSDAY, JULY 11, 2013
    [Retail] Are We At The Beginning Or The End Of Publishing?
    This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 25, 2011
    [Retail] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
    Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Since Steffs original post is still pertinent in the lessons learned, I hope youll take a moment to read it.] And why, once you’ve made said policies, you’ve gotta stick to them.
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [Retail] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Shopping cart abandonment is an online retailer’s nightmare. Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected. Going mobile is mandatory. seconds)?
  • SOCIALNOMICS  |  WEDNESDAY, MAY 6, 2015
    [Retail] 4 Ways to Become a YouTube Expert
    And, when you factor in that the cost is only $9, for full retail price, it isn’t a bad risk at all. I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in the Resource #2 section below. It was after I had obtained success on behalf of well-known clients (who need to remain anonymous), that I decided to “own it.” This isn’t for kudos for me, but more importantly, so that I can share my tips with you, the Socialnomics readers! Or, almost everything else. Become a YouTube Expert.
  • THE MARKETING BLOG  |  WEDNESDAY, JANUARY 9, 2008
    [Retail] Booming Customized Gifting Portals
    The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. With the emergence of these startups in the Indian online retail market its great signs ahead for the Indian consumers. touch-and-feel is something which ‘online retail’ has to address. I’ve personally found out Myntra.com to be fairly good except for the size. any guesses why ? Pringoo is not just about buyers. Nice post.
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Retail] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Pinterest is a must-do for online retailers, fashion and luxury brands, travel and hospitality companies, and nearly every business that focuses primarily on women buyers and has the ability to put a visual spin to their marketing. Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. Research Your Options. The downside?
  • SIMON MAINWARING  |  WEDNESDAY, DECEMBER 5, 2012
    [Retail] Of these top ten trend predictions for 2013, one is the most disruptive
    Everything is Retail. 8. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. 2. The Super Stress Era. 3. Intelligent Objects. 4. Predictive Personalization. 5. Mobile Fingerprint. 6. Sensory Explosion. 7. Peer Power. 9. Going Private in Public.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 2, 2011
    [Retail] Mobile Commerce Moves Up To Marketing Mega-Trend
    IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. retailers. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Apple’s iPhone and iPad continued to rank one and two for mobile device retail traffic (4.1 percent of all online retail traffic versus 10.2 Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 5.2 percent).
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Retail] Dare Magazine Story on Whether Social Media Marketing Can Directly.
    couple of entrepreneurs pointed out that perhaps it’s more lucrative for retail business and not the manufacturing units. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Dare Magazine recently quoted me in a story on whether social media marketing can directly impact revenues. said that while B2C brands in India will continue to struggle to establish a direct link between social media marketing and revenues, B2B companies, especially startups will find it easier to link their social media efforts with lead generation. Is social networking hyped?
  • THE WAY OF THE WEB  |  SUNDAY, JULY 24, 2011
    [Retail] Artifacts of my past and of the future
    So everything he reads can be tracked and logged by retailers or by him. I took my son down to visit his grandparents for a few days, and took the chance to finally venture up into their loft to retrieve enough boxes from my childhood to fill the back of my car (and once opened, most of the living space in the house). Just some of the recovered treasure. The high heeled shoe isn't mine, by the way! Will my son have any memories to re-discover? What will it be like having his entire literary history at his searchable disposal? Am I selling my own memories too soon?
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 28, 2014
    [Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    If you operate a retail outlet, you may have both a storefront and an online presence. Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 21, 2011
    [Retail] Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2
    The major downside is I self published (great advantages to doing that) which means I really don't have access to the major retail stores. Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. Part 1  tells the back-story of why Alex wrote the book and how he created an engaged community of thousands.) . Diva Marketing/Toby :  Let’s talk about the book, which by the way, I loved!  Going quiet about the book would potentially be fatal. .
  • THE JORDAN RULES  |  MONDAY, OCTOBER 10, 2011
    [Retail] How The Automotive Industry Can Lead Digital Innovation
    This could revolutionize traffic reporting, toll roads, parking, law enforcement, driving, emergency response; as well as the automotive aftermarket, and automotive retail. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. 1. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Landscape.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 24, 2014
    [Retail] #xPotomac14: Israel and Corbett Take on the Internet of Things
    This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent. The data will also allow retailers to position items on display with much great effectiveness. Retail applications that I just mention are just one world-changing applications. iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things. In fact, just did.
  • TWIST IMAGE  |  FRIDAY, JUNE 10, 2011
    [Retail] The Age Of Accountability
    We would hope that our creative struck a chord with an audience and converted people from bums on the couch to foot traffic at the retail level. How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion and wait for the quarterly sales reports to roll in. finger's crossed. If we did everything right, we still wouldn't be sure how well the Marketing engine was rolling along. Welcome to the age of accountability.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Retail] Revisiting Android A Year Into My Smartphone OS Migration
    Besides phones with real keyboards (which Apple's not interested in), there are also dual screen Android phones, Android phones that offer laptop cradles and low-end Android phones that get below $99 at retail. Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone , which had been my go-to device for a number of years. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. At the time, my iPhone was on version 3.1.3 release.
  • LAUREL PAPWORTH  |  FRIDAY, OCTOBER 30, 2009
    [Retail] Australia: Social Media Marketing Job at Commonwealth Bank
    We have over 37,000 employees across our retail, business and institutional banking, funds management, superannuation, insurance, investment and broking businesses, as well as a range of interests around the world. Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. Located in state of the art offices in the CBD. Competitive Remuneration and Benefits. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank.
  • BILL HARTZER  |  TUESDAY, AUGUST 21, 2012
    [Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JUNE 21, 2010
    [Retail] Your Brand Has a Facebook, Twitter and Blog Page. So What?
    The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you?
  • WAXING UNLYRICAL  |  SATURDAY, APRIL 30, 2011
    [Retail] Are You Built to Sell?
    “If you order a copy of my book this week, you will receive a code to develop a customized  BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. My fellow BNET blogger, John Warrillow , has a pretty good deal going. If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. Magazine. 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business. Now that’s influence.). Right?
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Retail] The Rise of “Fake” Viral Videos
    According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
  • MASHABLE.COM  |  WEDNESDAY, FEBRUARY 15, 2012
    [Retail] 5 Essential Spreadsheets for Social Media Analytics
    ← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. Trending Stories. Apple: Access to Contacts Will Require Explicit Permission. 9. What I Really Do: The Best Examples of the Job-Themed Meme. “). Reprints.
  • TWIST IMAGE  |  SUNDAY, JULY 24, 2011
    [Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
    None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
  • SOCIALNOMICS  |  THURSDAY, MARCH 5, 2015
    [Retail] Instagram introduces clickable ads
    But as  Pinterest has shown  with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 29, 2014
    [Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
    Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
  • BLOG.KISSMETRICS.COM  |  TUESDAY, JANUARY 4, 2011
    [Retail] What Can We Learn from 7 Awesome Corporate Blogs?
    Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. Thanks again!
  • ENGAGE  |  MONDAY, JULY 2, 2012
    [Retail] What Millennials Want From Your Brand: 5 Insider Secrets
    Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ]. 3.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 7, 2012
    [Retail] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
    Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Source: TechCrunch. No more Fat Finger Syndrome.
  • WEBBIQUITY SMM  |  MONDAY, JUNE 6, 2011
    [Retail] The 2011 #Nifty50 Top Twitter Men Reprise
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. But, by no means, is this list complete. Adam L.
  • DREW'S MARKETING MINUTE  |  TUESDAY, AUGUST 30, 2011
    [Retail] Where does your brand live?
    Whether you have a retail space, office space or work virtually through an extranet –  how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo.  No argument – a logo is a vital element of how you communicate it.  It is the visual representation of who and what you are.  But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives.  Does it feel very corporate and official?
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