SOCIALNOMICS | THURSDAY, FEBRUARY 19, 2015
[Retail] Samsung to buy Apple Pay competitor LoopPay
LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from looppay.com.
SOSHABLE | FRIDAY, DECEMBER 9, 2011
[Retail] Frugalo: Taming the Daily Deals Monster
If there’s a brick-and-mortar retailer that doesn’t send out emails with flash sales, they probably aren’t going to be around for much longer. There are more daily deals sites out there than you could even count. Despite IRL record crowds in stores on Black Friday, online purchases set records, too. It’s nearly paralyzing to make sense of it all if you’re the consumer. That’s where the startup, Frugalo, wants to help. Let me make one thing clear: I haven’t bought a single daily deal yet. It can be completely overwhelming.
ENGAGE | SATURDAY, SEPTEMBER 14, 2013
[Retail] How to Think About SEO Like a Human
And more recently, as outlined in a story on NYTimes.com , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website. The long-term result?
WRITTENT BLOG | FRIDAY, JANUARY 17, 2014
[Retail] 8 Deep Questions to Define Your Blogging Strategy
An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. But really, those are just competencies and best practices. What’s Your Brand in a Word? How Are You Different?
PAUL GILLIN | THURSDAY, JULY 25, 2013
[Retail] Attack of the Customers Roundup, July 25, 2013
In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. . Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Open this article. Ever go public online with something your brand will regret later?
TWIST IMAGE | SUNDAY, MARCH 13, 2011
[Retail] In Conversation With Gary Vaynerchuk
In just a few short years, he's converted a successful local liquor business into both a retail and online sensation ( Wine Library ). Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. His first book, Crush It , was a massive best-seller and his sophomore effort, The Thank You Economy , looks positioned to do the same. Enjoy the conversation. bite size edits.
CREATIVE RAMBLINGS | SUNDAY, NOVEMBER 11, 2012
[Retail] This week in social media (November 5-9, 2012)
Facebook Facebook Text-Only Posts Beating Photo And Link Posts On EdgeRank (AllFacebook) Facebook testing free Wi-Fi at retailers (Los Angeles Times) Postagram Direct Turns Facebook Photos Into Branded Postcards (AllFacebook) A New Look for Friendship Pages (Facebook Newsroom) Facebook Testing Audio [.] In social media, there is never a dull moment! Check out the list of headlines below. This week in social media (November 5-9, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Miscellaneous News social media headlines
TWIST IMAGE | SUNDAY, NOVEMBER 28, 2010
[Retail] When The Definitions Are Wrong
Tags: Marketing Tips retail
MOBILEGROOVE | MONDAY, OCTOBER 18, 2010
[Retail] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
In a nutshell, the chain stores and mega-hypermarkets that are transforming the retail and service industries in the U.S. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. In practice, AdXPlore’s approach (and own IP in the form of “mobile advertising search engines ) lets people look for offers and establishments nearby.
WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010
[Retail] Best Social Media Stats and Market Research of 2010 (So Far)
The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? percent.
GAURAVONOMICS | TUESDAY, MAY 14, 2013
[Retail] Future of Engagement #9: Social Live Experiences
Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
SOSHABLE | FRIDAY, MARCH 8, 2013
[Retail] How Social Media Advancements are Altering the Business of Electronic Dance Music
The spread of this new era of music has taken a different approach by also focusing less on the traditional strategy of mass retail consumption. “A lot of the traditional methods of selling albums and labels has been less important for some of the underground EDM artists,” said Yenigun. “I remember back in the day, [promoters] would be like ‘keep driving and when you see this really big rock, make a right, and when you see this crooked tree, make a left’,” Sonabend said. The dollar is losing its value, but in a good way. Like Rainey, Sami Yenigun is a Washington D.C.-based
TWIST IMAGE | SATURDAY, JULY 14, 2012
[Retail] Six Links Worthy Of Your Attention #108
"My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
DEVUMI | FRIDAY, JANUARY 23, 2015
[Retail] Where to Find Twitter Trending Topics for your Online Marketing
For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
DIVA MARKETING BLOG | FRIDAY, OCTOBER 28, 2011
[Retail] Social Media Beyond The Sale
With that in mind savvy business owners are planning how they'll handle the biggest, craziest online retail day of the year. Business professionals plan. That's the way the DNA is programmed. Not only do we plan but if the organization has 2 people or more we meet. We committee. We review. We analyze. We build consensus. Then we implement. . In the world of social media where interaction follows a less controlling flow there is a fallacy that planning gets in the way. Q: How many marketers does it take to respond to a tweet? A: As many as in your committee. Cyber Monday. just in case.
CONVERSTATIONS | MONDAY, JANUARY 27, 2014
[Retail] Always with Your Customers and Prospects in Mind
And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
TWIST IMAGE | FRIDAY, SEPTEMBER 19, 2014
[Retail] Don't Make Me Hate You
When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. electronics retailer. retail. Marketers often think they''re being smart. Most of the time, we''re being very stupid. Over the years, television manufacturers have - somewhat - overcome this hurdle by covering corners of the TV with a removable sticker. These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). This is smart marketing. It made me laugh. It festers.
STEPHEN P SMITH | SATURDAY, MAY 14, 2011
[Retail] Global Crises and Economic Transformation
Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. He also says that the current economic crisis is more than it appears: This is about a crisis. disagree.
VIPER CHILL | MONDAY, JULY 21, 2014
[Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a thing will ever happen.
BILL HARTZER | THURSDAY, OCTOBER 20, 2011
[Retail] Is The Era of Loyalty To Consumer Brands Over?
Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Brand loyalty used to mean something in the retail business,” Quinn said. “We are now hardwired to look at paying less than full price. Darlene Quinn knows what it’s like to be loyal to a brand name. The status symbol has become ‘how much did you save?’ Kmart reported a 1.6 percent.
DIGITAL DIVA | MONDAY, DECEMBER 17, 2012
[Retail] Give As You Live - Helping Charities Whilst You Christmas Shop
It doesn’t cost you anything, you download the browser plugin and it then notifies you when you’re shopping with an online retailer that will give a % of the sale to your chosen charity. I’m doing quite a lot of my Christmas shopping online and I’ve found that the vast majority of shops do give to charity if you have this installed. . Lovely Thea (from Leeds Postcards - Satirical, Political & Feminist Cards) recently shared Give As You Live … … and I wanted to share it with all of you!
TWIST IMAGE | FRIDAY, JANUARY 16, 2015
[Retail] How To Think About Mobile Advertising
Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. Absolutely not.
JUGNOO | THURSDAY, DECEMBER 12, 2013
[Retail] Facebook Ads – Some Thumbs Up, Some Down
Adobe is saying that advertisers are mistakenly using the “last click model” for Facebook, meaning that if a user sees an ad on Facebook, and then buys the item from the retailer website a day later, Facebook does not get the credit. Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. Facebook also offers retargeting , as well as custom audiences (demographic and interest-based profiling).
SOCIAL MEDIA NETWORK MARKETING | MONDAY, SEPTEMBER 20, 2010
[Retail] Social Media Network - Marketing: How To Know If Social Media.
While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. Services You Could Avail Of By Partnering Me For Y. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Great! Full form of.
LOUIS GRAY | TUESDAY, NOVEMBER 26, 2013
[Retail] Working at Google is Living in the Future
What''s shipped is usually the most stable version of whatever build had to be cut that day, or the highest quality device that could be shipped to the retailer or in time for the scheduled launch event. It''s been about two and a half years since I joined Google. After years of getting to know the company''s people and culture nearly as well as I knew their products as a user and as a blogger, I picked up a badge in 2011, and have spent most of my waking hours during the weekdays since in Mountain View. currently run Google Developers Live. read lots of them. hear others. Nice car.
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Retail] How the Grinch Stole Green Christmas
Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday. Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day , an effort to protest consumerism. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints.
PROBLOGGER | TUESDAY, SEPTEMBER 20, 2011
[Retail] Why Bloggers Should Pay Attention to the New Affiliate Tax Laws
Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Will national standards for taxing online retailers be implemented? This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law.
LOUIS GRAY | MONDAY, FEBRUARY 6, 2012
[Retail] Is There a Digital Divide In Your Family?
My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius. Do the Men In Your Family Do Tech Different Than the Ladies? In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. In fact, at one point or another, both my mom and sister have worked for Apple.
SAYING IT SOCIAL | TUESDAY, JULY 13, 2010
[Retail] How To Promote You Facebook Page URL on Your Personal Profile.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. Come on Facebook make up your mind already!
TWIST IMAGE | TUESDAY, MARCH 1, 2011
[Retail] Poke, Poke. Who's There? It's Seth Godin
On top of that, the publishing industry thinks that the customer is the buyer at the big chain retailer and not the reader. I can say all of that, but if I'm sitting around taking advance money and playing games with those folks, I can't be taken seriously. How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He currently runs Squidoo.com along with his latest business, The Domino Project , a new/disruptive book publishing company powered by Amazon. " So, that's it?
DREW'S MARKETING MINUTE | TUESDAY, JUNE 24, 2014
[Retail] Is your website sales funnel-shaped?
Whether it’s in a retail store or online, they’re used to being chased around by over eager salespeople that pester the poor potential buyer until they flee. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
THE RELATIONSHIP ECONOMY | THURSDAY, OCTOBER 17, 2013
[Retail] The Dinosaurs That Still Walk Among Us
We’ve seen the internet transform publishing, media, retail, broadcasting, distribution, legal, shopping, transportation, logistics, small business funding, printing, financial businesses, capital markets, education and the list goes on and on. Some suggest that an asteroid hit the earth 65 million years ago and the impact led to extinction of Dinosaurs. Yet today we have a similar kind of Dinosaur living among us in the form of organizations whose business models, cultures and leadership theories have been hit by rapid disruptive change. Today’s Dinosaurs Are in Our Minds.
THE RELATIONSHIP ECONOMY | MONDAY, JULY 8, 2013
[Retail] Start Controlling Your Own Data
To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. We have all turned into a data factory whether we realize it or not. The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data. In the U.S.
SAYING IT SOCIAL | THURSDAY, MARCH 18, 2010
[Retail] How to add Social Networking Buttons to Your Email Signature in.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Click on the name of the icon you want to download. Choose the size you want by clicking on the size underneath of the icon. The icon will open up by itself in a new window. Right click on it and select Save Image As. Save the icon to your desktop so that it you can find it easily.
THE SOCIAL MEDIA INCUBATOR | MONDAY, AUGUST 22, 2011
[Retail] How to Measure the ROI of Your Social Media Efforts – Part I
Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media. To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Called “Dunn’s Equation, it is Network Value = Annual Value x Network. Find the ROI in your social media efforts.
THE WAY OF THE WEB | SUNDAY, JANUARY 22, 2012
[Retail] How to kill a cultural icon…
OK, so we should probably be used to this by now, judging by the way this particular story has been used, exploited and hollowed-out for every possible revenue stream, but still… So the character whose entrance into a rebel ship inspired fear and nightmares in generations of people is now a middle-management consultant to a chain of average computer retailers. There’s a classic Bill Hicks routine which states that as soon as you appear in a commercial for a product, you are removed from the artistic cannon forever.
SOCIALNOMICS | WEDNESDAY, APRIL 11, 2012
[Retail] The Shopper Economy: 5 Questions with Liz Crawford
At this point, I believe that retailers are leading the way, along with financial services. Retailers who are rewarding behavior are reaping the benefits. Many smaller or independent retailers can begin to experiment with incenting behaviors by signing up with one of the platforms already mentioned (Checkpoints, Shopkick, SCVNGR, etc). This means that they will evaluate transactions with brands and retailers with a sharper eye to their own advantage. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. recorded, 2.
LOUIS GRAY | MONDAY, OCTOBER 18, 2010
[Retail] Catalogs.com Launches A Flippin' iPad App for Shopping
The application, at launch, comes prepackaged with 30 catalogs from retailers like MacConnection, Petco, Foot Locker and the Home Depot. The iPad has been an unquestioned hit since its unveiling and debut this Spring. Our home alone has a pair, which are seemingly constantly monopolized by my two year old twins, who have made it their primary entertainment device. With millions of the devices sold, application developers are creating new and innovative ways to browse content, play games, and, with some effort, get work done. The app can be found at [link].
GAURAVONOMICS | FRIDAY, NOVEMBER 26, 2010
[Retail] One/ Two Day Social Web Strategy Masterclass Workshop
Social web strategy in the B2C context. - How can brands use contests to build high-engagement communities? - How can brands use communities to drive retail footfalls? - How can brands create cause-based communities to connect with their stakeholders? I am doing a series of social web strategy masterclass workshops all over Asia in November and December, in Mumbai, Delhi, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Tokyo. Here’s the full agenda that I cover in the two-day masterclass workshop – Day One. 1. Pepsi Refresh case study. 4. Dell case study. Day Two. 5.
CONVINCE & CONVERT | WEDNESDAY, JUNE 18, 2014
[Retail] The Best Way to Keep Up With Marketing Technology and Trends
Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist. Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. DataSift Who is Datasift? iGoDigital Who is iGoDigital?
SOSHABLE | THURSDAY, NOVEMBER 24, 2011
[Retail] Slogans that Stick: Why “Three. Words. Rule.”
They say so much with their brand and have built a minor empire with their products being sold in 4500 retail stores, all 50 US states, and 30 countries worldwide. Comfortable. Jeans. Just do it! I’m lovin’ it. Simplicity has a role in marketing. It’s possibly the most important aspect of any message that a company wants to put out there. Some could make a good argument that being memorable is more important than being simple, but it’s a close call either way. Let’s take a look at why a proper 3-word slogan can say and do more than just about any other type.
TWIST IMAGE | TUESDAY, MAY 21, 2013
[Retail] CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These are movements. They are here.
SOCIALNOMICS | THURSDAY, JANUARY 9, 2014
[Retail] Is Your Mobile Website Optimized the Way It Should Be?
Restaurants, retailers and hotels are a few examples of those who can quite clearly benefit from an optimised mobile service. The last couple years have seen the smart phone change the way that businesses can represent themselves online. Being able to access the internet so readily has put pressures onto the design of user-friendly interfaces that are optimised for use on mobile. Big Fork , a company that offers website design in Norwich, state that web visitors from mobile and tablet devices nearly doubled from 2012 to 2013. But where do you start with a mobile strategy?
FRESHNETWORKS | THURSDAY, APRIL 10, 2014
[Retail] Could Atom, launching in 2015, be the UK’s first truly digital bank?
In Poland, BRE’s digital-only subsidiary, mBank , quickly became the country’s third largest retail bank. The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age” , will have no branches and will instead operate through online and mobile channels, making it the first of its kind in the UK. million. Not necessarily.
GEOFF LIVINGSTON | FRIDAY, MAY 10, 2013
[Retail] The Library Is Dead. Long Live the Library!
As we move to a world with increasingly combined office/residential/retail developments, people need a place to go and just be. Image by Camera Obscura 1975. The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. remembered reading that libraries were dwindling, and just wrote them off. Well, the library is alive and well. What a relief. How Children View the Library. One can only hope.
ENGAGING BRAND | MONDAY, SEPTEMBER 10, 2012
[Retail] Podcast 400 - Emerging Technology and Emerging Markets
Is 3D printing an online activity or will it lead to retails stores? I can't believe that it is podcast 400 of The Engaging Brand podcast covering social media , business ideas and brand marketing tips. As it is a special milestone I invited Duann Scott from Shapeways to talk about how new models are developing which are different to the traditional business model - bringing the customer inside of the walls. How Shapeways are working with the customer to design, build and sell their own ideas. How they create a marketplace for small business and a test market for ideas.
TRADESMEN INSIGHTS | TUESDAY, JULY 31, 2012
[Retail] 3rd Annual Sonnhalter Habitat for Humanity Tool Drive
Since Sonnhalter’s major focus is on manufacturers who make things for contractors, we thought it would be a good idea to help support our local chapter of Habitat for Humanity, so we’re having a tool drive in the month of August to try to raise money, and more importantly, to gather tools (both new and used) to help in their building efforts, as well as to support them through their retail stores. Habitat for Humanity does great work in local communities to help improve both individual’s lives as well as the community in general. Sonnhalter Habitat for Humanity Tool Drive.
WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
[Retail] Why Host a Blog on Your Corporate Website?
Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.
WAXING UNLYRICAL | TUESDAY, JANUARY 25, 2011
[Retail] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Since Steffs original post is still pertinent in the lessons learned, I hope youll take a moment to read it.] And why, once you’ve made said policies, you’ve gotta stick to them.
TWIST IMAGE | THURSDAY, JULY 11, 2013
[Retail] Are We At The Beginning Or The End Of Publishing?
This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
TWIST IMAGE | TUESDAY, SEPTEMBER 23, 2014
[Retail] Lies My Brand Told Me
retail experience. I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. That''s when things got funky. Once the system was up, I was invited to come back any time. Victory! Or not. went home. Defeated. " LIARS!
CONVINCE & CONVERT | FRIDAY, NOVEMBER 22, 2013
[Retail] How to Be Careful Without Being Boring
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jason Miller, Beam Global. Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit , it’s Social Pros! Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now. Ke$ha.
VIPER CHILL | THURSDAY, AUGUST 16, 2012
[Retail] Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
It’s something that has dramatically increased revenues for online retailers like Amazon, Walmart and Shopzilla, and even greatly affected how many people use Google Maps. My analytical brain is always looking at different ways I can improve the conversions on my websites. From changing page titles, graphics used to entice people to give away email addresses and even the “Buy Now” buttons on sales pages, I know that small changes can have a big impact. For a company pulling in hundreds of millions of dollars every quarter, that’s a huge 1%. seconds to 0.9 4.45s.
GEOFF LIVINGSTON | MONDAY, FEBRUARY 24, 2014
[Retail] #xPotomac14: Israel and Corbett Take on the Internet of Things
This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent. The data will also allow retailers to position items on display with much great effectiveness. Retail applications that I just mention are just one world-changing applications. iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things. In fact, just did.
CHRIS BROGAN | SATURDAY, OCTOBER 15, 2011
[Retail] The Zappos Way of Making Buying Easier
It would be an oldschool recommendation, if I told you that Zappos knew more than most people about retail and/or customer service. We’ve known that for years. But I have another reason to love them: they make the best product videos. They are fast, concise, and full of information. Here’s one for a trail running shoe I’m considering buying. If you can’t see a video above this line, click here. See that? That’s the takeaway. Shoot brief, shoot informative. Shoot casual. What do you think? Who’s making videos this effective? communication socialmedia
DREW'S MARKETING MINUTE | FRIDAY, APRIL 6, 2012
[Retail] Do you SoLoMo?
The retailers love it because they can communicate with people who are literally a few steps away from their store. I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates.
JEFF ESPOSITO | MONDAY, JUNE 27, 2011
[Retail] 30 Social Media Stats for the C-Suite
percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). Facebook expects to bring n $4.05
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Retail] 2012 Social Media Business Trends
for retail? Doug Stephens ( @RetailProphet ) President, Retail Prophet. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. The skyrocketing growth of social media has broad implications–beyond consumer behavior. for PR?
TWIST IMAGE | SUNDAY, JULY 24, 2011
[Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
CONVINCE & CONVERT | FRIDAY, DECEMBER 27, 2013
[Retail] Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now.
SOCIALNOMICS | MONDAY, AUGUST 4, 2014
[Retail] How to Apply a “Customer First” Mentality to Your Ecommerce Business
Shopping cart abandonment is an online retailer’s nightmare. Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected. Going mobile is mandatory. seconds)?
THE WAY OF THE WEB | SATURDAY, NOVEMBER 5, 2011
[Retail] It’s Not About You Book Review
It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
TWIST IMAGE | SATURDAY, APRIL 16, 2011
[Retail] Why I Don't Like You
Not long ago, a major retailer contacted our agency, Twist Image , because they wanted a strategy around how to get 50,000 people to "like" them on Facebook. Here's a true story about Facebook and the "like" button. I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand. Pimping for likes. No joke.
SOSHABLE | SUNDAY, MARCH 29, 2015
[Retail] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
Pinterest is a must-do for online retailers, fashion and luxury brands, travel and hospitality companies, and nearly every business that focuses primarily on women buyers and has the ability to put a visual spin to their marketing. Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. Research Your Options. The downside?
THE MARKETING BLOG | WEDNESDAY, JANUARY 9, 2008
[Retail] Booming Customized Gifting Portals
The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. With the emergence of these startups in the Indian online retail market its great signs ahead for the Indian consumers. touch-and-feel is something which ‘online retail’ has to address. I’ve personally found out Myntra.com to be fairly good except for the size. any guesses why ? Pringoo is not just about buyers. Nice post.
SIMON MAINWARING | WEDNESDAY, DECEMBER 5, 2012
[Retail] Of these top ten trend predictions for 2013, one is the most disruptive
Everything is Retail. 8. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. 2. The Super Stress Era. 3. Intelligent Objects. 4. Predictive Personalization. 5. Mobile Fingerprint. 6. Sensory Explosion. 7. Peer Power. 9. Going Private in Public.
MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
[Retail] Mobile Commerce Moves Up To Marketing Mega-Trend
IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. retailers. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Apple’s iPhone and iPad continued to rank one and two for mobile device retail traffic (4.1 percent of all online retail traffic versus 10.2 Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 5.2 percent).
GAURAVONOMICS | FRIDAY, JULY 16, 2010
[Retail] Dare Magazine Story on Whether Social Media Marketing Can Directly.
couple of entrepreneurs pointed out that perhaps it’s more lucrative for retail business and not the manufacturing units. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Dare Magazine recently quoted me in a story on whether social media marketing can directly impact revenues. said that while B2C brands in India will continue to struggle to establish a direct link between social media marketing and revenues, B2B companies, especially startups will find it easier to link their social media efforts with lead generation. Is social networking hyped?
THE WAY OF THE WEB | SUNDAY, JULY 24, 2011
[Retail] Artifacts of my past and of the future
So everything he reads can be tracked and logged by retailers or by him. I took my son down to visit his grandparents for a few days, and took the chance to finally venture up into their loft to retrieve enough boxes from my childhood to fill the back of my car (and once opened, most of the living space in the house). Just some of the recovered treasure. The high heeled shoe isn't mine, by the way! Will my son have any memories to re-discover? What will it be like having his entire literary history at his searchable disposal? Am I selling my own memories too soon?
CONVERSTATIONS | FRIDAY, FEBRUARY 28, 2014
[Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
If you operate a retail outlet, you may have both a storefront and an online presence. Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
KIKOLANI | FRIDAY, MARCH 22, 2013
[Retail] Fetching Friday – Resources Mashup & Imagine the World
How to Turn Social Connections Into In-Person Sales – Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
LOUIS GRAY | MONDAY, MARCH 24, 2014
[Retail] We've Gone Solar. The Data Already Shows Green Benefits.
bought my Nest thermostat last year and bought four Nest Protect smoke alarms earlier this year, all at full retail. The costs of home ownership extend well beyond the mortgage and annual rites of property tax. Since buying our home in 2010, I''ve often mildly complained about getting "Benjamin Franklin''d to death" with all the underpinning recurring costs - from water to garbage to energy utilities - and that''s not even addressing the repairs you can''t just pass off to a willing landlord. Long on our whimsical ''to do'' list has been to consider going solar.
CONVINCE & CONVERT | FRIDAY, NOVEMBER 15, 2013
[Retail] Put Yourself on the Social Map: From Vagueness to Greatness
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now.
DIVA MARKETING BLOG | THURSDAY, JULY 21, 2011
[Retail] Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2
The major downside is I self published (great advantages to doing that) which means I really don't have access to the major retail stores. Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. Part 1 tells the back-story of why Alex wrote the book and how he created an engaged community of thousands.) . Diva Marketing/Toby : Let’s talk about the book, which by the way, I loved! Going quiet about the book would potentially be fatal. .
SOCIALNOMICS | THURSDAY, MARCH 5, 2015
[Retail] Instagram introduces clickable ads
But as Pinterest has shown with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
THE JORDAN RULES | MONDAY, OCTOBER 10, 2011
[Retail] How The Automotive Industry Can Lead Digital Innovation
This could revolutionize traffic reporting, toll roads, parking, law enforcement, driving, emergency response; as well as the automotive aftermarket, and automotive retail. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. 1. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Landscape.
CONVINCE & CONVERT | TUESDAY, OCTOBER 29, 2013
[Retail] Use Humor and Ridiculousness to Reach Your Audience
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. The RSS feed is: [link].
BILL HARTZER | TUESDAY, AUGUST 21, 2012
[Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
LAUREL PAPWORTH | FRIDAY, OCTOBER 30, 2009
[Retail] Australia: Social Media Marketing Job at Commonwealth Bank
We have over 37,000 employees across our retail, business and institutional banking, funds management, superannuation, insurance, investment and broking businesses, as well as a range of interests around the world. Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. Located in state of the art offices in the CBD. Competitive Remuneration and Benefits. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank.
IT'S JOSIP NOT JOSEPH | MONDAY, JUNE 21, 2010
[Retail] Your Brand Has a Facebook, Twitter and Blog Page. So What?
The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you?
SOSHABLE | FRIDAY, JUNE 29, 2012
[Retail] The Rise of “Fake” Viral Videos
According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
SOSHABLE | THURSDAY, FEBRUARY 6, 2014
[Retail] 3 Reasons Why RadioShack’s Super Bowl Commercial Works
It’s apparent that there are fewer customers going to those stores, especially when given the prevalence of other retailers that may be able to offer more than the same services. With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. Photo Credit.
CONVINCE & CONVERT | FRIDAY, DECEMBER 13, 2013
[Retail] How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Gary Vaynerchuk, author @garyvee. Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please support them; we couldn’t do it without their help!
MASHABLE.COM | WEDNESDAY, FEBRUARY 15, 2012
[Retail] 5 Essential Spreadsheets for Social Media Analytics
← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. Trending Stories. Apple: Access to Contacts Will Require Explicit Permission. 9. What I Really Do: The Best Examples of the Job-Themed Meme. “). Reprints.
BLUE FOCUS MARKETING | TUESDAY, NOVEMBER 19, 2013
[Retail] Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
You can order The Social Employee through a variety of online retailers. A Holiday Gift Idea for Your @SocialEmployee . Well friends, the Holiday Season is upon us. And like you, we’re looking forward to taking stock of what we’ve achieved over the last year, reconnecting with family and friends, and sharing our love for each other through good food, gifts, and companionship. But during this hectic holiday season, we hope you don’t forget to share your gratitude with a particularly important group of people: your employees. Buying in bulk? The @SocialEmployee revolution starts today!
BLOG.KISSMETRICS.COM | TUESDAY, JANUARY 4, 2011
[Retail] What Can We Learn from 7 Awesome Corporate Blogs?
Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. Thanks again!
TWIST IMAGE | WEDNESDAY, OCTOBER 10, 2012
[Retail] From Atoms To Bits To Atoms
To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question.
CONVINCE & CONVERT | TUESDAY, JULY 29, 2014
[Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
WWW.CREATIVEDEVELOPMENT.COM.AU | MONDAY, SEPTEMBER 13, 2010
[Retail] A Comparison of Social Advertising – Digg, Facebook, Reddit
Mar, 2010 by Marketing in Advertising , Marketing , Social Media Advertising is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed traditional media. There are a multitude of dangers in using social media and aggregators for marketing and advertising, but these are no worse than the dangers associated with advertising on a major news website. Digg.com Reddit.com Facebook.com smh.com.au
ENGAGE | MONDAY, JULY 2, 2012
[Retail] What Millennials Want From Your Brand: 5 Insider Secrets
Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ]. 3.
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
[Retail] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Source: TechCrunch. No more Fat Finger Syndrome.
DREW'S MARKETING MINUTE | TUESDAY, AUGUST 30, 2011
[Retail] Where does your brand live?
Whether you have a retail space, office space or work virtually through an extranet – how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo. No argument – a logo is a vital element of how you communicate it. It is the visual representation of who and what you are. But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives. Does it feel very corporate and official?
DANNY BROWN | FRIDAY, AUGUST 20, 2010
[Retail] Social Media Roadmaps
The retail industry understands the one size does not fit all approach very well. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Social Media Roadmaps August 20, 2010 16 voices share yours! Share 1 save This is a guest post by Kapil Apshankar, an innovative social media strategist. He writes about tips, tricks and techniques that help his readers score higher in social media at Social Media Notebook. Kapil also maintains a personal blog, Spring Rainbow , which captures his life away from social media.
FEVER BEE | TUESDAY, SEPTEMBER 6, 2011
[Retail] The Enemy
For a Barista community, it might be the leader or outspoken member of a coffee chain that's hurting independent retails, maybe Howard Schultz. An enemy is a powerful tool to unite a community. An enemy can be an idea, an upcoming event, or a rival group. But it's best if the enemy is a real person. Who stands for everything your community stands against? Who has the most influence in preventing the progress of your members and their ideals? Is it someone within the community ecosystem that is holding you back or the leader of someone outside that system?
STAY N' ALIVE | MONDAY, SEPTEMBER 13, 2010
[Retail] 7 Strategies I’m Pitching for Businesses to use Facebook Places
Since you claimed your Checkin location as a Page, you can now do this for your Page as well. I think every retail store in the world should have a sign that says, “Send ‘like suchandsuch’ to 42665 (FBOOK) on your mobile phone for updates and deals! This gives you a distribution channel right to the actual hands of every customer of yours that takes advantage of this, bringing more engagement and more participation by your customers. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy.
THE MARKETING BLOG | FRIDAY, OCTOBER 10, 2008
[Retail] Barcamp Delhi 5: Spreading the Word out !
Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 am Barcamp Delhi 5: Spreading the Word out ! Jump to Comments Image via Wikipedia It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more.
SOCIALIZED | WEDNESDAY, MARCH 3, 2010
[Retail] What Do They Mean by Social Any Way?
SOSHABLE | SUNDAY, AUGUST 2, 2009
[Retail] 7 Reasons Why I Won’t Tweet Diggbar Links Ever Again…
Wikipedia defines a Bait and Switch as: In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is available. Blast. … and you shouldn’t either. With that out of the way, let’s get right down to it: 1. They Pulled a “Bait and Switch. Regardless of what anyone at Digg says, this was just wrong. Baited. Switched. 2. The comparison is invalid.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, FEBRUARY 10, 2010
[Retail] Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do by Tamar Weinberg on February 10, 2010 Share As a blogger, I’m sure you receive a fair number of emails pitching you with products. As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. We both have difficult jobs. That’s just fine. Period.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 7, 2013
[Retail] The 6-Step Path to Creating Inherently Useful Marketing
Also in the outdoors category, Columbia Sportswear, a Portland, Oregon–based manufacturer and retailer of outdoor wear and gear, has a fantastic Youtility of their own. Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Youtility Can Be Offline Too. So, how do you go about creating marketing people actually crave? Enjoy! From: HubSpot Marketing Software.