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  • GEMMA WENT  |  MONDAY, MAY 17, 2010
    [Retail] Top 10 social media, marketing and pr links from last week
    Clever Retailer Use Of Blogging. Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Here are last week’s top 10 social media, marketing and pr links. Steps That Get Big Shots to Answer Your Email.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 6, 2013
    [Retail] Get Happy: Putting Yourself into Your Brand’s Personality
    And from  Expion , a free report on the top 50 retail brands’ social media use in 2013. Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines. Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .
  • PROBLOGGER  |  TUESDAY, AUGUST 12, 2014
    [Retail] Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
    Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology. Director, Anybody?
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 20, 2015
    [Retail] Unpacking the Perfect Business Social Media Page Design
    Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Before You Get Started. then you want to go work on that before you work on this. The Banner Photo.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 10, 2014
    [Retail] Why Human-Curated Content Outstrips Computers Every Time
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Elias Roman, Songza @eliasroman. Elias Roman , Co-founder of Songza , joins the  Social Pros Podcast  this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Yahoo!
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 11, 2014
    [Retail] Big data delivers customized experiences or it’s just noise
    Big data needs to mean personalizing offers: Some big box retailers are using data from loyalty card holders to offer different coupons to different shoppers based on insights gleaned via analytics—in essence, personalizing pricing. If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail.
  • DREW'S MARKETING MINUTE  |  THURSDAY, DECEMBER 16, 2010
    [Retail] Marketing tip #8: Marketing is asymmetrical
    Check out her post (by clicking on the link) and see how Wabi-sabi is impacting packaging, retail spaces and brands. Maybe it's the time of year and the fact that we're having a beautiful evening snowfall, but as i watched it snow, I got thinking about the uniqueness of snowflakes.  They say there are no two the same because they're all asymmetrical in their own way. And yet -- what do we want from companies who market to us?  Do we want fake perfection or do we want to see them for who they really are, warts and all?  Personally, I want those rough edges.
  • STEPHEN P SMITH  |  SATURDAY, MAY 14, 2011
    [Retail] Global Crises and Economic Transformation
    Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. He also says that the current economic crisis is more than it appears: This is about a crisis. disagree.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Retail] From Atoms To Bits To Atoms
    To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question.
  • BILL HARTZER  |  WEDNESDAY, APRIL 27, 2011
    [Retail] Overstock.com Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
    The agreement with the Internet retailer will run for six years at a cost of $7.2 According to reports , The Oakland-Alameda Coliseum Authority announced a deal to rename the home stadium of the Raiders and A’s as Overstock.com Coliseum. million. But did you know that this deal also will include text links, which will ultimately help Overstock.com’s organic search engine rankings in Google? Because the name of the public venue is changed to include the company’s name. Those sites are influential, and they will link out to Overstock.com. Post on Google Buzz. Tweet This!
  • GEMMA WENT  |  TUESDAY, APRIL 13, 2010
    [Retail] More Isn't Always Merrier
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Is it fair to say that all businesses should jump onto the social media bandwagon and take advantage of as many SM tools as possible? what a year!
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 4, 2013
    [Retail] Our Relationship to Technology is Changing; Don’t Get Left Behind
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Shel Israel, author @shelisrael. Shel Israel , co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy , joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every day. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now. Sensors.
  • THE WAY OF THE WEB  |  MONDAY, JANUARY 21, 2013
    [Retail] The big challenge for social media attribution
    retailers, in comparison to 40% coming directly, and 34% from search. Is there any way to close that knowledge gap for a retailer, without either largely removing the privacy of a consumer by tracking and cross-referencing everything they’ve ever seen (Which could be a potential end goal for Google and Facebook)? Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. study just released by Adobe puts social as the source of 2% of traffic to U.S Time – an enemy of attribution?
  • PROBLOGGER  |  MONDAY, NOVEMBER 3, 2014
    [Retail] Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
    After all, you are an expert in your industry , and your customers will surely think of you as such should you deliver consistently as both a content provider and retailer. Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net. There’s two reasons for that.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 14, 2012
    [Retail] 4 Questions with Paul Marsden, Social Commerce Expert
    The target reader of this book is the CMO of a large retail chain such as Target. However, both The F-Commerce Handbook and The Social Commerce Handbook would appeal to any marketers, from those in corporate marketing to retail departments, in almost any sized company – SMB to enterprise organization. Certainly one of the biggest mistakes is to think of social commerce as just another iteration or extension of e-commerce. A few months ago several large retail brands shuttered their Facebook stores. Who inside a company will most benefit from the lessons taught in your book?
  • DREW'S MARKETING MINUTE  |  FRIDAY, DECEMBER 21, 2012
    [Retail] JWT Intelligence — Trends for 2013
    Everything Is Retail. The end of the year = predictions for the upcoming year. All of them are interesting but the one I really put stock in is JWT ‘s annual trends report. They invest a huge amount of time and money to explore and investigate our culture and I’m always impressed by the line-up of experts they reach out to, before they release their report. Check out their trends for 2013 in this 2 minute video and then you can read a little from JWT’s Director of Trendspotting, Ann Mack as she answers a few of my questions about the trends and how they impact you.
  • SOCIALNOMICS  |  TUESDAY, JULY 14, 2015
    [Retail] Walmart launches rival sale to Amazon’s Prime Day
    Amazon fight for retail domination just escalated. Walmart has been going up against Amazon on multiple fronts recently as the retailers compete for customers and sales. While Walmart has been America’s dominant retailer for decades, crushing other chains like Kmart and threatening local grocery businesses as it expanded its fresh and frozen food offering, it’s been playing catch-up with Amazon when it comes to the Web. USA TODAY – The Walmart vs. “They’re the biggest in the world and the best. ” Walmart saw foot traffic in U.S. stores.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Retail] The Best Video Content About the Greatest Feeling on Earth
    That being said, the negotiations often end well since the synergies are there: The musicians (and the labels) get exposed to new audiences while the Guitar Center gets content to share that supports the brand experience and even drives retail. Image via Guitar Center. “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But, the impact is massive.
  • COLLECTIVE THOUGHTS  |  THURSDAY, FEBRUARY 20, 2014
    [Retail] The Death of Brick and Mortar
    Brick and mortar retailers are going out of business at an alarming rate. There are many reason for this, including the decrease in foot traffic and the increase in ecommerce. This infographic examines the phenomenon: © TheStore.com.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 2, 2012
    [Retail] Online Coupons For Small Business – The Good, The Bad And The Ugly
    leaving the retailer with $7.50 for $30 worth of goods – a loss of $22.50 for every transaction. Are online coupons good for small businesses? Like every marketing strategy , coupons have good points and bad points. It all comes back to management and control – lose control and you can cause serious damage to your business. That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. While much has been said about Groupon’s role in the demise of this business, the business owner has to take some responsibility.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 5, 2011
    [Retail] Mailed vs Email Greetings for the Holidays
    billion in retail sales. The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S., generating $7.5 Hallmark claims over the Christmas holiday 1.5
  • PROBLOGGER  |  THURSDAY, APRIL 9, 2015
    [Retail] Why Should I Make My Webpage Interactive?
    If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Eminem on landing page optimization… or a rap battle. Capture the social media-unfriendly. Easy, automatic signup options (i.e. General
  • SOCIALNOMICS  |  THURSDAY, AUGUST 13, 2015
    [Retail] Drive Consumers to Your E-Commerce Site with Engaging Content
    Outdoor clothing retailer Patagonia has made waves several times with a multi-year campaign that encourages people to keep wearing clothes that are still functional, rather urging them to buy new things. Keeping website traffic consistently high at your e-commerce site is essential. It’s also important to figure out ways to make guests linger. The longer they stay on your site, the more likely they are to buy something. Keep reading to get some ideas for how you can use interesting content as a primary element of your online marketing strategy. Use Instructional or Creative Videos.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Retail] Kickstart Your Own Economy
    The book describes a new economy that has emerged online because we are no longer limited by the physical retail store and how much inventory can be sold per square foot. Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in Brooklyn" that is basically a two-person operation - designers Che-Wei Wang and Taylor Levy. have a certain kinship with these two because we all love the Pilot Hi-Tec C pen, which unfortunately aren't readily available in North America. ballpoint pen. Black Hi-Tec-C Cartridge. Some thing new.
  • WWW.BUSINESSINSIDER.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Retail] Content Is No Longer King: Curation Is King
    Reply 0 0 Flag as Offensive Joe Retailer on Jul 24, 4:52 PM said: Whenever we swing the pendulum too far in one direction, there is always something that comes along to bring back the balance. Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. You have successfully emailed the post.
  • JEFF KORHAN  |  TUESDAY, JULY 1, 2014
    [Retail] Markets are Lazy and Forgetful
    It’s location and other factors will determine if that use is for retail, commercial, or residential development. Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved. Tell the Market Only What You Do Best. This and only this is what the market needs to know. This often will be the lowest priced option. Tweet this.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Retail] Blockbuster Is Transforming Into Netflix
    So that’s something for you fashion retailers to think about. Ever since Netflix came on the scene, Blockbuster has been struggling. Now, they’re closing all their brick-and-mortar stores. But they’re not going out of business. Instead, their going to a streaming-only model. That’s all well and good. It worked for Netflix. But I can’t help but wonder if it might be too late for Blockbuster. Remember Borders Books and Music? They discovered e-books just a little bit too late. By that time, the game was over. Is there room for Blockbuster?
  • THE WAY OF THE WEB  |  SATURDAY, NOVEMBER 5, 2011
    [Retail] It’s Not About You Book Review
    It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 13, 2016
    [Retail] Six Links Worthy Of Your Attention #295
    Indie Bookstores Are Back, With a Passion - The New York Times. "Is it possible that the Internet economy could create a resurgence of independent and specialized retailers? If we can get our big, day-to-day stuff online (and for real cheap), maybe the real value in physical retail is the indie/specialized stuff? If that's the case, maybe books are the prime product to lead the way in this new retail evolution?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Case in point: Atomic testing in the 1940s."
  • LOUIS GRAY  |  SATURDAY, DECEMBER 11, 2010
    [Retail] Not On Google's Chrome Netbook List? There's Always eBay.
    GHz Intel chip, running Windows 7 Home, on Amazon, retailing for just about $600. Even for Google , this week was a big one in terms of announcements. In the first two days, the company unveiled its new Nexus S smartphone, running Android 2.3 Gingerbread), powered by Samsung, and also introduced the new Chrome OS, running on custom Google hardware, along with the much awaited Chrome Web app store. Interestingly, the distribution of the CR-48 netbooks looks to be limited to about 60,000 units to the bleeding edge early adopters who don't mind things being a little wonky. It's Stealthy.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 26, 2012
    [Retail] Optimize and the Confluence of Search and Social Media
    Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today. by a very special guest, my friend Lee Odden , live from somewhere. Lee: Somewhere. Jay: In the United Kingdom. secret location in the United Kingdom. Lee, how are you?
  • LOUIS GRAY  |  SATURDAY, MARCH 19, 2011
    [Retail] For Digg and Other Web Services, 5 Years Can Be a Lifetime
    The entrenched retailers trying to stop Apple from adding movies to iTunes. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. The backdrop of her story is a detailed article she wrote on Rose and the Digg phenomenon back in 2006, when she, then writing for BusinessWeek, placed Kevin on the cover with a youthful grin and headline blaring how he was worth $60 million. Founder of digg.com, wefollow.com." Same people.
  • BARE FEET STUDIOS  |  TUESDAY, JANUARY 25, 2011
    [Retail] Hawaii Social Media Trends 2011 – SMCHI, Jan 18
    If you are in retail or consumer products and services, how many people are checking in to your business with location-based services? Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii. Aloha, Share/Bookmark.
  • THE SOCIAL MEDIA INCUBATOR  |  FRIDAY, APRIL 13, 2012
    [Retail] 5 Keys to Managing Your Business Online Reputation
    Offer your customers and clients an easy way to leave you feedback on how you are doing.  If you have a retail location, post a “suggestion” box or provide a survey with every transaction.  We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.  Caroline’s tips for managing your businesses reputation online: 1. Provide outstanding customer service. Anything less than an average of 7 or 8 and you may have some work to do in improving your customer service. 2. Encourage positive reviews from your satisfied customers.
  • SOCIALNOMICS  |  MONDAY, AUGUST 17, 2015
    [Retail] Today’s Biz and Buzz
    Amazon may be the #1 retailer but it appears their internal culture is far from being #1. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. While it is still possible multiple tech companies leaked some info, AT&T was considered to be unique and. especially productive” in a BFF kind of way. Yikes. DA SKIM.
  • GAURAVONOMICS  |  TUESDAY, JANUARY 11, 2011
    [Retail] Upcoming Full Day Social Media Marketing Workshop at Click Asia Summit 2011
    Social web strategy in the B2C context. - How can brands use contests to build high-engagement communities? - How can brands use communities to drive retail footfalls? - How can brands create cause-based communities to connect with their stakeholders? I am delighted to share that I’ll be leading a full day social media marketing workshop at Click Asia Summit 2011 in Mumbai on January 22, 2011. Here’s the outline of the workshop: 1. Pepsi Refresh case study. 3. Dell case study. 4. Starbucks case study. 5. Microsoft case study. 6. Strategy on a post-it note game. Digg this!
  • THE WAY OF THE WEB  |  SUNDAY, JANUARY 22, 2012
    [Retail] How to kill a cultural icon…
    OK, so we should probably be used to this by now, judging by the way this particular story has been used, exploited and hollowed-out for every possible revenue stream, but still… So the character whose entrance into a rebel ship inspired fear and nightmares in generations of people is now a middle-management consultant to a chain of average computer retailers. There’s a classic Bill Hicks routine which states that as soon as you appear in a commercial for a product, you are removed from the artistic cannon forever.
  • THIS, THAT AND THE OTHER  |  WEDNESDAY, JANUARY 4, 2012
    [Retail] Low Income Household consumer research in rural Kenya
    It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed in leading supermarkets. Roadside clothing shop, somewhere between Emali and Wote, Kenya Nov 2011. In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya.  This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. Of course, our current client will also receive what they have asked us to find out for them – its just that its all under an NDA.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Retail] 5 Ways to Win the Hearts of Your Customers With Blogging
    One of the best examples of a major brand who’s built an empire on tireless attention to detail is retailer Nordstrom – their customer service is positively legendary. image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue. The solution to tripling your bottom line could just be your brand’s current customer base. Researchers have found that 80% of your brand’s future profit s will come from 20% of your current customer base. Smart Web Content. image credit: FreeDigitalPhotos. Make Your Customer the Star.
  • SAYING IT SOCIAL  |  FRIDAY, MAY 7, 2010
    [Retail] A Step by Step Guide on Getting Started Using Facebook For Business
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Step by Step Guide on Getting Started Using Facebook For Business View this document on Scribd Share this: StumbleUpon Digg Reddit May 8, 2010 - Posted by akstout18 | Uncategorized | Facebook , facebook fan pages , facebook for business , facebook business pages , facebook like pages One blogger likes this post 18 Comments » [.] This post was mentioned on Twitter by A.K. Stout and AK Stout, Saying It Social.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 18, 2015
    [Retail] 4 Brands That Are Really Killing It with Social Selling
    However, online apparel retailer par excellence ModCloth went one step further. Posts with images are the most heavily shared on social media, they say – so waste no time in converting your text updates into images. People love quick videos in their streams too – so try your hand at animation every now and then. And don’t you forget branding – customize all your social media pages to stand out from the crowd. All of this is great advice, but it ignores one key aspect of social media: Sales. Let’s take a look at some of the biggest success stories and figure out what they did right.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Internet vs. Television: Which Is the Second Screen?
    With so many different things to do online – from posting on social media to shopping at e-retailers –the Internet is not at the forefront of competition for consumers’ attention. Do you spend more time in front of the TV or in front of the computer screen? Just a few years ago, the answer probably would have been the television. But with a growing global online population, the Internet is gradually replacing television in the lives of modern individuals. Why Is the Internet a preferred medium for entertainment? But time spent online is starting to surpass time spent watching television.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 4, 2016
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, AUGUST 4, 2010
    [Retail] Are You Making Your Brand Haul-able?
    The Numbers Behind the Haul It’s something that has caught the attention of major retailers, such as Forever 21 and J.C. And although their vlogging might be questioned as retailers come into the mix, the reality is, even if their vlogging becomes sponsored, their viewers will still react to them. Home It’s Josip Archives Let’s Talk The Word on the Web Are You Making Your Brand Haul-able? Written on August 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save The world is shrinking. In every conceivable way. More with less” is becoming the underlying common denominator.
  • MOBILEGROOVE  |  MONDAY, MAY 14, 2012
    [Retail] ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends
    New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are , how they use their mobile devices and where (how) ad campaigns can reach them at scale. Tough questions.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Retail] Gearing Up For Black Friday, Cyber Monday
    Two days of the year are traditionally the biggest shopping days for retailers, online and off line. It’s the day when retailers open their doors early to allow shoppers inside to do their Christmas shopping. It’s the biggest day for online retailers and every year it keeps getting bigger. Whether you are a brick-and-mortar retailer or an online e-tailer, online marketing is still a necessary endeavor in your overall marketing plan. Black Friday, the day after Thanksgiving, is the biggest day for brick-and-mortar stores. It always has been.
  • TWIST IMAGE  |  TUESDAY, JANUARY 8, 2013
    [Retail] The Future Of Marketing: You Connected To Your Toaster
    Not just these billboards, not just your smartphones, not just the signage at retail. What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. can't remember. We see thousands (if not, hundreds of thousands) of messages on any given day. Our immunity is impressive. Some want to quantify all of these message as visual pollution. There is no escape. No area is safe. Imagine that highway.
  • PROBLOGGER  |  TUESDAY, MARCH 15, 2016
    [Retail] Four Social Media Game-Changers to be on the Lookout For
    For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise  .
  • GEMMA WENT  |  WEDNESDAY, MAY 19, 2010
    [Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
  • SOCIAL WAYNE  |  FRIDAY, AUGUST 20, 2010
    [Retail] 58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for.
    With the growing popularity of Location Based Apps, how can retailers profit off of “check-ins&# at t… READ MORE With the growing popularity of Location Based Apps, how can retailers profit off of “check-ins&# at their locations? Restaurants and bars have found some success in specials for check-ins, but many retail stores struggle to find a way to implement Location in a meaningful way. Branding / Marketing / Publicity location, promotions, retail. AugmentedRetail: Geo-location as a Tool for Retail. topic SXSW asked for more submission on.
  • JOEY STRAWN  |  FRIDAY, JANUARY 7, 2011
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder.  I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. What is your favorite marketing/business word? Personality. What is your least favorite marketing/business word? Either “can’t&# or “synergistic&#. What turns you on creatively, spiritually or emotionally about marketing/business? Douche!
  • FRESHNETWORKS   |  FRIDAY, JULY 4, 2014
    [Retail] What does the future hold for digital marketing? Top tweets from #FODM
    Great talk from @mdial at #FODM around #digital retail. June has been a busy month in the marketing world, packed full of conferences to help marketers understand emerging trends affecting the industry. But if you missed out, never fear. Over the next week we’ll be rounding up the best tweets from this month’s top marketing events. We’re kicking off with eConsultancy’s the Future of Digital Marketing. This sell-out one-day conference seeks to help marketing professionals recognise and harness the latest digital trends. So what were this year’s highlights?
  • SOCIALNOMICS  |  FRIDAY, APRIL 22, 2016
    [Retail] 7 of The Best Apps for Making Money Online
    Between the signup bonuses, cash back deals that have been tailored to meet your specific needs and preferences, and the ability to shop with a variety of the biggest brand name retailers out there, Ibotta is one of the best ways to shop for everything from groceries to apparel, electronics, and much more. There is an app for just about anything you could possibly think of, from games that keep you entertained, to apps that help you find jobs and real estate, and even apps that help you know exactly what first aid procedures to take during an emergency.
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 10, 2010
    [Retail] 4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
    Especially fashion retailers – the superficial industry for many ways. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 24, 2014
    [Retail] Are You Keeping People Connected With Your Brand and Each Other?
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the  Social Pros Podcast  this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 5, 2012
    [Retail] The Brick And Mortar E-commerce Advantage
    If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. The brick and mortar retailer, however, can market themselves online and take payments off line – even in cash – which gives you a stealthy advantage over your online counterparts. This advantage doesn’t just extend to large retailers. You might actually have an advantage. Online-only stores have no way to take cash payments. If a customer prefers to pay cash, that’s too bad. Don’t believe me?
  • CHARLENE LI  |  THURSDAY, JUNE 10, 2010
    [Retail] Help make “Open Leadership” a bestseller - Founder of Altimeter.
    Add a review at your favorite online retailer, on  GoodReads , or “like&# the book on  Facebook. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Help make “Open Leadership&# a bestseller I’m looking forward to finally launching my new book, Open Leadership. The official launch date is Monday, May 24th which is right around the corner. I could never have gotten to this point without the help of many, many people, and especially you, the long-time readers of this blog. So a big thank you! Promote the FREE Introduction to the book.
  • SAYING IT SOCIAL  |  THURSDAY, MAY 6, 2010
    [Retail] Are You Skilling the First Step of Your Daily Social Networking.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside. The task that I am referring to is listening, reading, and responding.
  • SAYING IT SOCIAL  |  TUESDAY, JULY 27, 2010
    [Retail] My Blog is Carbon Neutral! Yours Can Be Too! « Saying It Social
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials My Blog is Carbon Neutral! Yours Can Be Too! How much carbon dioxide does your blog create? According to a study by Alexander Wissner-Gross, PhD, physicist at Harvard University and environmental activist, an average website causes about 0.02g (0,0008oz.) of carbon dioxide for each visit. Assuming an average blog gets 15,000 visits a month, it has yearly carbon dioxide emissions of 3,6kg (8lb.). for a tree each year.
  • DIGITAL DIVA  |  MONDAY, DECEMBER 17, 2012
    [Retail] Give As You Live - Helping Charities Whilst You Christmas Shop
    It doesn’t cost you anything, you download the browser plugin and it then notifies you when you’re shopping with an online retailer that will give a % of the sale to your chosen charity. I’m doing quite a lot of my Christmas shopping online and I’ve found that the vast majority of shops do give to charity if you have this installed. . Lovely Thea (from Leeds Postcards  - Satirical, Political & Feminist Cards) recently shared Give As You Live … … and I wanted to share it with all of you!
  • CONVINCE & CONVERT  |  FRIDAY, MAY 31, 2013
    [Retail] Don’t Get Caught Up In Tactics – Keep the Customer in Mind
    This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Dave Morse, Delta Faucets @davemorse. Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
  • CHRIS BROGAN  |  MONDAY, NOVEMBER 8, 2010
    [Retail] B2B Social Media Resources
    Retail banking. People ask me about business-to-business social media questions all the time. usually have great answers, and then they ask me about case studies. At moments like that, I just dip into my collection of case studies on Delicious. Today, I went out and found a bunch more. Here are some posts that others have written that point to good studies and resources for B2B Social Media Marketing: 30 Awesome Social Media Resources. 3 Can’t Ignore Case Studies. 3 B2B Case Studies and Why They Work. Peter Kim’s awesome wiki on social media marketing examples.
  • DIGIGEN  |  FRIDAY, JANUARY 7, 2011
    [Retail] The Five Things That Will Make Mobile Marketing Even Bigger in 2011
    The scale of Facebook will change the way retailers use social media and mobile. Thanks to my good friend and future business collaborator David Fieldhouse for this five quick predictions for mobile in 2011. In all honesty, Dave could have written a list three or four times as long as this, yet managed to condense his fantastic knowledge into five simple points. These are the things that Dave, founder of Lucidity Mobile, believes will be happening for brands in 2011: 1) Domination of the smartphone. The smartphone will reach 50% penetration and drive the whole market. Oyster on mobile?
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, SEPTEMBER 21, 2010
    [Retail] Interview with Social Media Citizen: Mary McKnight | Social Media.
    By combining what we know form the social graph about your personal tastes, marries it to where you are and what your doing right now through your checkins and mobile location and what retailers are near you that match your interests, we can deliver an immediate message that will incent you to act. I, personally, can’t wait for the day when I am walking down Newbury St and my phone messages me about a 25% discount at Marc Jacobs just as I walk past! She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Valid XHTML 1.0
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Retail] Can You Trust Your Blog to the Cloud – The Pros and Cons
    Everything’s going smashingly well, your site has amazing uptime backed by one of the world’s biggest retailers and your tribe is loving it. This is a guest post by Matthew Setter. The Cloud – It’s everywhere! Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. Unless you’ve been living under a rock or in a small seaside town – you’d think that that’s all there is to know about these days and that if you’re not quick – you’ll miss out. More often than not, we sit firmly opposite it. iCloud.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Retail] 2011 #Nifty50 Top Twitter Men
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies.   Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  But, by no means, is this list complete. It takes a community to build a community. Adam L. Ranked No.
  • SOCIALNOMICS  |  TUESDAY, APRIL 28, 2015
    [Retail] Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick
    Along with social ads for ecommerce retailers, TellApart also offers a way to place ads in other companies’ emails to potential customers. Josh McFarland, co-founder and CEO of TellApart said “TellApart’s strengths in personalization, dynamic product ads, commerce data and with retail advertisers are strong complements to Twitter’s deep experience in mobile, understanding users and the app ecosystem.”. TechCrunch – To boost its commerce ads and sell more of them, Twitter  announced some big moves  as part of  today’s earnings. TwitApart. Costolo invested in TellApart’s $4.8
  • TWIST IMAGE  |  SATURDAY, JUNE 30, 2012
    [Retail] T-Commerce And The Rise Of Tablet Shopping
    Touching, twisting and multi-gesture on tablets will elevate the online shopping experience, bringing it fairly close to a physical retail experience. Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch, screen size, portability does add a different layer. New opportunity or just another screen? From MediaPost's news item: Tablet use has risen quickly to 29.5 million U.S. users, 11% of the total U.S. population.
  • DIGITAL DIVA  |  SUNDAY, NOVEMBER 8, 2015
    [Retail] NEST.co.uk Blogger Breakfast
    It was really good to hear about a northern retailer doing so well and the team behind NEST were really lovely and incredibly knowledgeable about their products and interior design in general. We did have interesting conversations about other interior retailers such as Ikea. I recently went to the NEST.co.uk Bloggers Breakfast at their showroom in Sheffield. If you don’t already know about the brand, they basically sell gorgeous stuff for your home. They focus on premium design from key brands and designers such as Tom Dixon, Vitra, HAY, Lee Broom etc. and Handy.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 29, 2011
    [Retail] When a Picture is Truly Worth 1,000 Words
    Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location.
  • PROBLOGGER  |  WEDNESDAY, JUNE 1, 2011
    [Retail] How a Blogger Landed His Dream Job
    The search for those answers led The Pen Addict to become the top blog in its niche, and recently led me to taking a full time job with the online retailer JetPens.com , where I can live and talk about my passion every day. have a thing for ultra-fine pens, but as it turns out, those are very hard to find on your local office supply store shelves. I was strolling the aisles of one of those retailers back in 2007 and came across a pen with an 0.38mm tip size (the smallest you normally see is 0.5mm, with 0.7mm and 1.0mm being the norm). But what I did have was a passion. Everything.
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 5, 2013
    [Retail] Future of Money
    As we are making payments via a range of mobile payment options, we are also seeing merchants, including small retail and service businesses use connected mobile devices like PayPal Here ( video ), Intuit GoPayment ( video ) and Square ( video ) to accept such payments. We expect retailers to create custom mobile payment and loyalty apps, apart from adopting third party apps. Finally, we expect banks and retailers to create programs that recognize and reward social currency. Multiple studies ( Capgeminiís World Retail Banking Report 2013 and JD Powersí 2013 U.S.
  • GEMMA WENT  |  MONDAY, MAY 10, 2010
    [Retail] Top 10 social media, marketing and pr links from last week
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Enjoy. World’s Weirdest Buildings 21 Tips for Using Twitter and Facebook for Business How ‘social’ should companies be? what a year!
  • JUSTIN LEVY  |  WEDNESDAY, JUNE 23, 2010
    [Retail] Facebook Marketing: Now Available! | Justin Levy
    You can grab your copy from one of these awesome retailers: Facebook Marketing – Amazon Facebook Marketing – Barnes & Noble Facebook Marketing – Borders Facebook Marketing – 800CEORead Facebook Marketing – Books-a-Million Note: There is a Kindle edition available but not iBooks or audio versions, as of yet. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! Everyone!
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 16, 2014
    [Retail] Week in Review: Posts and Podcasts Nov 9 – Nov 15, 2014
    Buying a Business: Are You Ready to Take the Retail Plunge? Week in Review November 9 – November 15: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 15, 2014 from Mike Sansone. ConverStations blog posts you may have missed this week: Complaining is Draining; Comparing is Wearing.
  • MOBILEGROOVE  |  TUESDAY, JANUARY 4, 2011
    [Retail] Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation
    But let’s not ignore the other applications and approaches coming on line. I’m thinking here about big industries, including retail, pharma, banking and payments, workforce management, asset management. Was that a 2D mobile barcode near a prescription pill bottle I saw during the IBM ad that was broadcast on New Year’s Day during the Rose Bowl? This simple commercial has huge repercussions for mobile. The message came across loud and clear in the string of 2011 predictions from mobile code innovators I captured in the Five From Five series that ran recently on MSearchGroove.
  • MOBILEGROOVE  |  TUESDAY, DECEMBER 21, 2010
    [Retail] The Mobile Mavens Talk Mobile Commerce; Why M&S Rocks Mobile Shopping
    retailer Marks & Spencer’s (M&S) earlier this year. Indeed, a rafts of recent reports (and reporting via the team at Mobile Marketer ) show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. organizations — the Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have collaborated ona survey of 140+ marketing professionals. retailer Marks & Spencer’s (M&S). MMA consumer research.
  • MOBILEGROOVE  |  TUESDAY, DECEMBER 21, 2010
    [Retail] The Mobile Mavens Talk Mobile Commerce; Why M&S Rocks Mobile Shopping
    retailer Marks & Spencer’s (M&S) earlier this year. Indeed, a rafts of recent reports (and reporting via the team at Mobile Marketer ) show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. organizations — the Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have collaborated ona survey of 140+ marketing professionals. retailer Marks & Spencer’s (M&S). MMA consumer research.
  • MY CREATIVE TEAM THINKING  |  TUESDAY, NOVEMBER 9, 2010
    [Retail] Top 15 Uses For QR Codes
    Develop retail shelf talkers to provide recipes – and ingredient lists – in the grocery store. Have you been seeing funny looking images like the one above popping up in stores? This is called a QR code or Quick Response Code. They are great tools for connecting the real and the digital worlds. Microsoft has a competing technology called tags. My prediction: it loses. Use your smartphone QR reader app to take a photo of the QR code and you go to a website for more information. People will be curious and will want to follow the trail. Use QR codes in virtual scavenger hunts.
  • BRASS TACK THINKING  |  THURSDAY, DECEMBER 8, 2011
    [Retail] Floors, Contractors, And Customer Service…Oh My.
    Established retail doesn’t mean reliable. My actual dining room, crammed with stuff. This is a bit of a long story from The Renovation Chronicles, so forgive me that. And I wasn’t sure whether it belonged on this blog or not, because it’s not so much about social anything as it is about good (and bad) business. You won’t hurt my feelings if you skip it. But I’ve had *such* an adventure as part of my year’s worth of home renovation that I couldn’t resist sharing it. The Backstory. So, I headed over to Lowe’s to purchase the flooring. waited.
  • TWIST IMAGE  |  FRIDAY, JUNE 20, 2014
    [Retail] Six Links Worthy Of Your Attention #209
    Retail In Real Time - Retale. retail in real time. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "It''s one of the most harrowing, memorable, and iconic images of the twentieth century. It almost single-handedly turned the tide of public sentiment in Vietnam. But I never knew the story behind it, or what happened to its subject. Spoiler alert: she''s a goodwill ambassador in Canada. More details in the article." " (Alistair for Hugh). " (Alistair for Mitch). Disruption is a dumb buzzword.
  • BILL HARTZER  |  MONDAY, DECEMBER 17, 2012
    [Retail] Top 10 Public Relations Blunders for 2012
    million in retail sales due to the storm.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012. Photo courtesy Inforum Blog. 1. When Susan G.
  • PROBLOGGER  |  WEDNESDAY, MARCH 30, 2016
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
  • BILL HARTZER  |  MONDAY, DECEMBER 27, 2010
    [Retail] Gleanster Market Research Report on Social Media Marketing
    Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling. Gleanster is a new breed of IT market research. Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. Well, almost. Digg this!
  • MOBILEGROOVE  |  MONDAY, FEBRUARY 6, 2012
    [Retail] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
    If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?
  • MOBILEGROOVE  |  MONDAY, FEBRUARY 6, 2012
    [Retail] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
    If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?
  • VIPER CHILL  |  MONDAY, APRIL 26, 2010
    [Retail] Social Media Strategy: 10 Experts Reveal Their Secrets
    also see it working well for hobbies or passions, but what about simple local businesses like carpet cleaners, restaurants, retail shops etc. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » Social Media Supremacy: 10 Experts Reveal Their Strategies Social Media Supremacy: 10 Experts Reveal Their Strategies Written by Glen, this post has 75 Comments Though I’ve written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I’ve never talked about many of my achievements in this space.
  • MOBILEGROOVE  |  THURSDAY, JUNE 3, 2010
    [Retail] PODCAST: Driving Real Results; MMA Forum NY Features How-To Sessions & Cool Ways To Connect With Consumers
    Among the highlights: The Agency, Brand & Retailer Roundtable (sponsored by Neustar and Hipcricket). Qualified agencies, brands & retailers are invited to register by emailing their complete contact info to the MMA at forum@mmaglobal.com. Under this program, agencies, brands and retailers interested in attending the MMA Forum may join the waitlist to be matched and adopted by a vendor, who will pay the reduced event entrance fee of $500 on behalf of the agency, brand or retailer. Mobile marketing has moved on. There is no cost for them to attend.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 27, 2013
    [Retail] How to Fix a “Broken Brand” with Social
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. James Royer, Tampa Bay Lightning @jamesroyer. James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. Tweetable Moments.
  • JUSTIN LEVY  |  THURSDAY, JULY 1, 2010
    [Retail] The Growth of Demand Discovery
    Demand Capture, in my view, happens in one of two areas; search (Google, Bing, etc.), and direct traffic to the brand’s web site or retail store.  The website can also be substituted or in conjunction with a retail outlet. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Retail] The Power of Glamour and the Upsell of Dreams
    The Dove Campaign for Real Beauty has won widespread praise for the way it showcases the beauty of women in all their natural sizes; UK retail chain Debenhams has invoked a ban on airbrushing models for their promotional materials; Lifestyle magazines like Cosmopolitan are calling for clothes manufacturers to stop the obsession with unrealistic sizes. In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating: Terror is glamour – not only, but also.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Retail] Top Ten Features of Successful Social Media and Email Marketing
    notice that retailer ASOS.com has recently integrated their social team back into marketing because a silo developed. Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Social media marketing and email marketing – they’re not SO different. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email marketing. Offer is everything. Relevance of offers to customers is key in all media.
  • GET SOCIAL PR  |  SUNDAY, SEPTEMBER 15, 2013
    [Retail] Using Guest Blogging As a Good Digital PR Tactic
    ” And, in my overall media strategy for one client, I wrote guest columns as a tactical exercise to interject the company’s thoughts on financial planning into the retail cooperative hardware story industry. Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest content isn’t new. Case in point, the New York Times published an Op-Ed piece by Vladimir Putin on Syria. We’ve Been There Done That. Right? Strategy
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Retail] hiQ Labs Revolutionizing Businesses with “Machine Learning”
    For example, a retail chain could link all their tills together via computer to see who’s performing best. “I believe that when the robots rise up, ATMs will lead the charge,” quipped The Big Bang Theory’s Sheldon Cooper. You don’t have to be a genius physicist (arguably on the autism spectrum) to have a theory about “machine learning”, but the reality is it’s not as scary as screenwriters, novelists, and Hollywood makes it out to be. In fact, it might just be revolutionizing businesses that have accepted subpar figures—like the travel industry, for example. It’s enjoying a revolution.
  • TWIST IMAGE  |  SATURDAY, APRIL 16, 2011
    [Retail] Why I Don't Like You
    Not long ago, a major retailer contacted our agency, Twist Image , because they wanted a strategy around how to get 50,000 people to "like" them on Facebook. Here's a true story about Facebook and the "like" button. I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand. Pimping for likes. No joke.
  • KIKOLANI  |  TUESDAY, JULY 2, 2013
    [Retail] Only72 Review – 6 Courses for Entrepreneurs at a Low Price
    The following is what you will find in the Only72 package , plus the retail value of a few of the courses if you wanted to purchase them individually. Chances are, you’ve come across a few mentions and reviews of the Only72 sale from people like Darren Rowse and Chris Ducker. If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting. Once you purchase this package, you can become an affiliate. What is the Only72 sale? What is included? Get it today! Business
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
  • DIGITAL DIVA  |  WEDNESDAY, NOVEMBER 5, 2014
    [Retail] How to style a rented home
    They put together a ‘Blogger Style Challenge’ and invited   A Beautiful Space , Kat Got The Cream and myself to choose items from high street retailers that would perk up a rented home… and to keep the amount under £300. I’ve chosen a few bright pops of colour and textures that contrast. Rented homes can be hard to stamp your own personality on…you’re limited by what you can change. But that doesn’t mean it’s impossible. like items that make you want to run your fingers over them. www.cityliving.co.uk/blogger-style-challenge/#digital-diva.
  • SOCIALNOMICS  |  MONDAY, JUNE 8, 2015
    [Retail] Tim Cook promises we’ll see a female speaker at Apple’s big keynote
    These figures,  as Re/code noted at the time , include Apple’s retail presence — unlike most other tech companies’ reports.). The obvious choice here is Angela Ahrendts, Apple’s retail chief who has been instrumental in the roll-out of the Apple Watch. Business Insider - Apple’s biggest event of the year, WWDC, starts Monday. The Worldwide Developers Conference is Apple’s annual gathering of developers. It’s where Apple lays out the roadmap for its iPhone, Mac, and, now, Watch software. But that could finally change Monday. Apple
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [Retail] 7 Powerful Tips for a Winning Twitter Sales Strategy
    If you own a retail store or a small business that involves personally meeting customers, then this feature is for you. This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers?
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Social Media Marketing and Measurement