Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Report 110

Report Brands Library Sentiment 110

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Here, we break down 14 of the best social media listening tools, so you can choose the one that makes the most sense for your current needs. First things first, though. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Try Hootsuite Inbox 2.0

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Buffer Social

AUGUST 3, 2023

Threads is a social media platform owned and operated by Meta (to be specific, Instagram) that many have said is reminiscent of how Twitter (or X as it’s now called) used to be. You can also easily cross-post your Threads to Instagram as in-feed posts or Stories. It also meant that Instagram had its 2.35

Instagram 70

Instagram Remix Feed Feedly 70

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Oktopost

OCTOBER 30, 2023

Yet, this valuable resource typically lies siloed in the hands of the marketing team, failing to realize its full potential in providing revenue teams with actionable insights into customer buying behaviors, thus facilitating the conversion of more deals into closed-won.

Data 124

Data B2B Notification Team 124

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. What should I work on next?

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

FEBRUARY 15, 2024

When an audience is fully engaged, they don’t sit back and passively scroll through your social posts. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. In general, audience engagement, and social media engagement in particular, isn’t easy to come by.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. so far it has increased my leads and i will post an update next week. Wish there was a shortcut to reaching your TikTok goals?

Overview 117

Overview Campaign Cost Organization 117

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. But when was the last time you actually went to see what people have to say about your brand? For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones. The social media scene is noisy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Hootsuite

SEPTEMBER 6, 2023

This blog post covers frequently asked questions and what kinds of answers employers are looking for. When answering a question about your past experience with managing social media channels, it’s best to be as specific as possible. Time to brag! How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. To hashtag or not to hashtag? That’s the question frustrating social media marketers today.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 52% of customers expect an answer within an hour of posting on a brand’s digital page. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right.

Sentiment 110

Sentiment How To Analysis Review 110

agora pulse

NOVEMBER 30, 2020

Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? As you know, social media marketing revolves heavily around using social platforms such as Twitter, Facebook, LinkedIn, and Instagram as the focus of the marketing activity. BONUS MATERIALS: Free Content Calendar.

Content 182

Content Marketing How To Social Media Management 182

SocMed Sean

SEPTEMBER 4, 2013

They generally start with patients sharing experiences and information with each other, so they can learn more about their disease, treatment opportunities and how to best balance managing the disease with living their life. Gen-X doctors seem to bridge that digital-divide, trying to figure out the right balance. Is it lack of time?

Health Care 270

Health Care Privacy Insurance Training 270

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. It’s time to shift focus to measuring the true impact of your efforts on business goals. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Ideally, your marketing campaigns should be: Time-sensitive.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. It’s time to shift focus to measuring the true impact of your efforts on business goals. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

This is a guest post by Ed Baxter. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth. So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Tracking Social the Proper Way.

Social Media 260

Social Media Analytics URL Campaign 260

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? When someone visits your Page for the first time, you want them to be able to find all the necessary information. Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Content and audience. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

JULY 11, 2022

A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). Get to know your YouTube audience.

YouTube 94

YouTube How To Analytics Metrics 94

Hootsuite

APRIL 20, 2020

Ask questions or post a poll. Post alerts. People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? In fact, more than 25% of all conversations on the app are about them. Sell stuff.

How To 145

How To Metrics Reputation HootSuite 145

Sprout Social

JUNE 25, 2019

You can add them to your home page, blog posts, emails or even marketing collateral. At the same time, there’s a lot that you should consider before you use these social media logos including the best practices and legal conditions. This means they have copyright protection, so you can’t do whatever you want with them.

Social Media 108

Social Media Guidelines Resources Newsletter 108

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. One rogue post can lead to the collapse of decades-old financial institutions. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Buffer Social

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Here is their advice for someone looking to grow in the field.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. Brands need to go beyond a one-time statement about diversity on social media. That’s all a great start. Recognize your brand’s role.

Strategy 145

Strategy Social Media Organization Education 145

Keyhole.co

OCTOBER 23, 2023

In this post, we will show you seven actionable strategies that you can use to conduct an audit that will help you attract more visitors and keep existing subscribers engaged. Here are a few big ones worth mentioning: Connect with existing customers by publishing relevant, click-worthy posts. What is a Facebook audit?

Facebook 52

Facebook How To Review Analytics 52

Adam Sherk

OCTOBER 18, 2011

I hadn’t published this previously because there already a number of other good resources out there. Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. Press Release Optimization Checklist. Keyword Planning.

Press Release 206

Press Release Tips Adwords Yahoo 206

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? With over 2 billion monthly active users on the platform, there’s plenty of attention to go around. That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. This is especially true for branded channels. Fair question!

YouTube 138

YouTube Tips Tools How To 138

agora pulse

AUGUST 24, 2020

The social media logos that you often see at the bottom of websites, business cards, and social media graphics are best known as social media icons. So, the next time you plan to put a logo or other trademarked image on your marketing, make sure you follow guidelines. But some are being used in violation of trademark and permissions.

Social Media 98

Social Media Guidelines How To LinkedIn 98

Keyhole.co

AUGUST 29, 2023

It’s as simple as giving ChatGPT a command or a prompt and out-pops dozens of social media posts ripe for publishing. The system is designed to learn and improve over time, leading to an optimization of your ad content based on real performance data. People are using ChatGPT to write everything from legal briefs to college papers.

Social Media 52

Social Media Content Real Estate Class 52

agora pulse

DECEMBER 23, 2019

Regardless of channel or platform, the best content strategy in social in 2020 is to create ‘shows’—consistent thematic executions where you post similar information and insights at the same time, on the same day, on a routine basis. The ‘show’ for Monday on Instagram is X. Jeff Bullas: .

Social Media 92

Social Media LinkedIn YouTube Platform 92

Likeable

JUNE 18, 2020

Cargle is an academic, writer, lecturer, and activist whose work explores the intersection of race and womanhood through intellectual discourse, tools, and resources. View this post on Instagram. And throughout the past few weeks, it has played all of those roles in the resurgence of the Black Lives Matter movement.

Social Media 92

Social Media Instagram Education Communities 92

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. However, this is both a challenging and exciting time for our industry. Smart brands and retailers will focus first on a more strategic, insight driven, best practice approach to fully take advantage of this step change. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Convince & Convert

MAY 21, 2014

The average Twitter click through rate is 1.64 It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer. Yeah, that’s down to about 2.5 Are you ready?

Marketing 167

Marketing Compete Social Networking Sites 167