Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Hootsuite

NOVEMBER 1, 2021

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. What this means for brands : Again, it’s all about research.

SEO 145

SEO Instagram Tips HootSuite 145

The Realtime Report

DECEMBER 27, 2012

And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. education went up 421%. sports grew 417%. Do you agree?

Mobile 170

Mobile Automotive Sports Travel 170

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Hospitality social media resources. Sprout for travel and hospitality: Deliver a five-star experience on social. Social Spotlight: Hilton’s pandemic strategy proves the business value of social. Consumer Goods. Healthcare.

Twitter 106

Twitter Tourism Travel Education 106

Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel.

Social Media 64

Social Media Analysis Research Conversation 64

Buzz Marketing for Technology

JUNE 30, 2008

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster."

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Research Groups Groups News 100

Sprout Social

JUNE 28, 2021

Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 110

Buy Trends Upcoming Retail 110

Ignite Social Media

MAY 18, 2016

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well. My favorite way to start researching a vacation is to go to Pinterest and see where the inspiration might lead me.

Social Media 113

Social Media Travel Hotels How To 113

Pam Moore

JUNE 23, 2019

Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts?

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Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts?

Eventful 90

Eventful Tips Training Authentication 90

The Realtime Report

JANUARY 23, 2014

We all remember the highly comic ‘travels’ of @BronxZoosCobra , and there’ve been a number of other notable animal tweeters. Government researchers tagged 338 sharks – great whites, whaler and tiger sharks – with acoustic transmitters to monitor their movements.

GPS 160

GPS Apparel Film Travel 160

Ignite Social Media

APRIL 9, 2020

GlobalWebIndex also did research around advertising during COVID-19. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. In the chart below, you can see how that breaks down, as 26.1%

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Survey Social Media Groups Groups 200

Social Email Marketing

APRIL 22, 2011

Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. The sooner you shake off the.

Social Networking 80

Social Networking Review Compete Travel 80

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. We will define it. What drives that redefinition?

Mobile 177

Mobile MySpace SMS Yahoo 177

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. Another 26.3% return on ad spend. Source: Pinterest.

Retail 104

Retail Social Media Brands Tips 104

SocMed Sean

FEBRUARY 22, 2012

In fact, I kinda failed which is what prompted me to write down my tips for taking a vacation from social media, both for myself and anyone else that might benefit. So, here we go: 1) Turn off the email sync to your phone – If you’re like me, you get bombarded with emails from different social networks.

Social Media 272

Social Media Tips GPS iPad 272

Sprout Social

JANUARY 10, 2024

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Some industries attract more complaints than others.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

DECEMBER 13, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Travel TikTok captions. Whether you’re a travel brand, an aspiring influencer, or want to show off your latest trip, here’s a list of good captions for TikTok to complement your wanderlust-worthy content. 185 TikTok caption ideas.

Hashtag 105

Hashtag HootSuite SEO Travel 105

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

B2B 190

B2B Social Media Comparison Discount 190

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Consumers want to know it all. For food and beverage companies, people will likely want to see what they’re consuming before they buy.

Content 100

Content UGC Loyalty Hotels 100

Mindjumpers

MAY 23, 2013

Knowing fan demographics, interests, and characteristics is crucial to the creation of relevant content, giving fans the topics they are interested in, care about, and want to share within their own social networks. News and Social Monitoring. Getting it Right.

Trends 178

Trends Sports News Social Media 178

Rebekah Radice

MARCH 19, 2017

As a speaker , I spend a lot of time traveling, networking and connecting. Want to get a jumpstart and use social media for your next event? Below are steps you can take right now to research, establish relationships, and follow up after your next conference. How ALL Wildly Successful People Use Social Media for Events.

Eventful 132

Eventful Social Media Conference Hashtag 132

Oktopost

OCTOBER 24, 2022

This is a great way for each of your employees to share what they appreciate about their colleague, not only fostering a powerful work culture built on lifting up your employees, but you’ll amplify that healthy work culture across your social networks. ? How to measure engagement on an employee spotlight. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Social Media Marketing

FEBRUARY 8, 2021

For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. You may also use your social networks to interact directly with your audience. People search for entertainment, news, instructional or educational videos, research material and the like.

Types 90

Types Marketing SEO Affiliate marketing 90

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 8, 2014

Your customer is spending the majority of their time interacting with other people across a variety of social networks. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

Brands 167

Brands Content Fashion Influencer 167

Later

SEPTEMBER 1, 2020

Head to my stories to see all of the different app effects like color presets and speed editing that you can use to edit your travel videos! A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. Potential customers can use Facebook to discover new businesses, research them, receive ads, and more.

Platform 78

Platform Social Media Small Business Instagram 78

Proactive Report

MARCH 14, 2013

A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories. Social networking. Social networking is most often used when purchasing.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MAY 15, 2020

Detailed competitive analysis can give you essential insight into your most similar competitors, but it can be hard to extend those research processes over your entire industry segment. Benchmarking across social networks. How much time is your brand dedicating to each social platform? Travel and tourism.

Industry 123

Industry Real Estate Social Media Sports 123

Pam Moore

JANUARY 14, 2020

What people post about you on a review site or social network. Every employee is a walking, talking, tweeting, social media posting representation of your brand. Leads developed through employees social media activities convert 7x more frequently that other methods. Words people use to describe you. There is only one you!

Brands 78

Brands Training Template Templates 78

Twist Image

MARCH 2, 2017

In short: the doctors don't use smartphones, social media and technology like those other clients that you have. Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. Market research firm eMarketer projects that 70.4

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

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Badge Disqus Web 2.0 Retail 201

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 127

CSR Airlines Loyalty Hashtag 127

Adam Cohen

JULY 19, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Social Media 219

Social Media Disqus Web 2.0 Badge 219