Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?). movies, songs, etc.)

Buy 143

Buy Brands Survey Apparel 143

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Boomers flock to social networks.

Facebook 337

Facebook Survey Social Networking Sample 337

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

APRIL 2, 2014

Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product. The key to winning at content marketing when it stops working so well is to do some version of this research for your own brand. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. gather survey data (e.g.

Types 317

Types Facebook Notification Survey 317

Sprout Social

FEBRUARY 17, 2022

Social media. Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Social media buttons. Text messaging.

Template 131

Template Templates Marketing Sample 131

Webbiquity SMM

MAY 10, 2016

According to recent research , 71% of all Internet users have a Facebook profile. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy?

Tools 100

Tools Sample Samples Facebook 100

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 I’ve been been a true believer in social media user since my first discussion on AOL in 1990. 71 percent — a pale shadow of the conversion rates for email and search.

Data 146

Data How To ROI Survey 146

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased.

Klout 195

Klout comScore Nielsen Sample 195

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. in the sidebars and subpages. in the sidebars and subpages. Interesting numbers.

Sites 238

Sites News Engagement Facebook 238

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. You may have heard this line before.

Tumblr 106

Tumblr Sample Samples Mobile 106

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. I have a problem that I need to admit.

Social Media 41

Social Media Sample Samples Survey 41

Buffer Social

JANUARY 21, 2019

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. Think of free coupons, free trials, and sample products.

Influencer 108

Influencer Groups Groups Social Media 108

Adam Sherk

SEPTEMBER 23, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 104

News Engagement Facebook Press Release 104

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. I was going to go back to the first day of the playoffs but that turned out to be quite a few updates, so I’m using 10 as a representative sample. Great take on NBA/social media.

Team 165

Team Engagement Facebook Press Release 165

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Get samples and coupons. Tags: Research influence social media strategy twitter. Show support.

Activities 110

Activities Twitter Syndication Forums 110

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? So a handful of examples from one individual does not make for a comprehensive sampling. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Net-Savvy Executive

JANUARY 10, 2012

I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. In survey research, the survey itself provides an observable moment. We have discrete events in social media, too. The map is not the territory.

Influencer 88

Influencer Reputation Survey Sample 88

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

Hootsuite

MAY 11, 2023

Are you considering a career in social media ? Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry.

Social Media 95

Social Media Social Media Management HootSuite Industry 95

ProBlogger

MAY 20, 2012

The average teen sends 60 texts per day, up from 50 in 2009 ( Pew Research Center ). Speed up your research. When you find a topic you’re interested in (like social media or mobile, for example), subscribe to the RSS feed for that topic to see highlights of the latest research. Make sure your data is credible.

Data 41

Data Content Sample Samples 41

Convince & Convert

APRIL 15, 2012

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us.

Research 125

Research Lithium Social Media Sample 125

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

MAY 26, 2020

You could also take a YouTube survey asking your viewers what they’d like to see from you as Cut did in the following post on their Community tab. You could apply the same research strategy on your favorite YouTube channels as well. We sample all of it—from Japan’s matcha to Argentina’s mate. Nail your YouTube SEO.

YouTube 131

YouTube Social Media Marketing SEO 131

Social Media Network Marketing

OCTOBER 22, 2009

With this research complete, what is the true nature of the data that you've highlighted? The larger your sample size, the less that one suspect response will affect the analysis; the smaller your sample size, the more difficult the decision.

Data 50

Data Patterns Sample Samples 50

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

Lithium 28

Lithium Blogosphere Technorati Survey 28