Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Probably not.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. Heat mapping reports are some of the easiest to read because they are literally a map of your web page with a spectrum of colors red, orange and blue representing the hot, warm and cool areas on your site requiring your attention. Talk about easy! Detect Flaws. SHIFT Digital.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. The report defines content marketing as both “an art and a science. Similar Posts: How to Kick-Start Your Content Marketing [Report]. Tips and tricks. Use storytelling. Measuring.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Quick Reports for Measuring Brand Awareness Download. The 2015 Instagram Industry Report Download.
Expion – Top 50 Brands Social Media Report
Convince & Convert
APRIL 3, 2014
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
JULY 14, 2016
Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox. If you’re using tags to categorize published messages, the report provides engagement metrics.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. Women are more likely to trust ads on social media than men, 36 percent versus 26 percent, according to the report. Twitter-Amex Coupons Already Soaring for Retailers. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ClickZ.asia. ClickZ Academy. SES Events.
Social Media Customer Service: Brands Respond More On Twitter
The Realtime Report
JANUARY 10, 2013
A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. Social Media Statistics Conversocial customer service retail social media customer service297% growth in the number of replies brands sent on Facebook and Twitter.
Twitter Phasing Out Buy Button?
JANUARY 18, 2017
commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. Lunden reported that Twitter’s donate button will not be affected by the change. eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe Techcrunch
IKEA Holiday Catalog Features Online Video, Social Media Integration
The Realtime Report
NOVEMBER 15, 2012
“Celebrate Brilliantly” is being promoted through customer emails and an online banner ad campaign, reports The New York Times. Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retailThe catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.
Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers
The Realtime Report
NOVEMBER 15, 2012
L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.” Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retail” Given Instagram’s high female user base (~70%), the platform is being heavily targeted by fashion brands.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Facebook reported 1.79 We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores. billion monthly active users as of Sept. The company posted revenue of $7.01 billion. Video.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Are these fans engaging with the new content? L2 reports that one of Burberry’s latest campaign images, released on Facebook, garnered over 20,000 “likes” in less than 24 hours. Social Media Campaigns Burberry luxury brand retail social media campaignYouTube has a series of short films about the collection. Instagram has a selection of campaign images.
Treat Bad Customer Reviews as Good Friends
JANUARY 11, 2012
Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportWhen a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
Affiliate Marketing is Far From Dead
JULY 29, 2015
Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. In fact, it actually looks pretty healthy. F or instance, we surveyed hundreds of advertisers for our affiliate benchmarks report. By Chris Kramer. Wrong. Monitor. Check. Introduce
Play.com’s Facebook Fans Spend 24% More
The Realtime Report
AUGUST 28, 2012
The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week. Play.com is very happy with its Facebook fans.
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statisticsThe #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook.
The Truth In Digital Advertising
APRIL 24, 2016
If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. When it comes to the mobile revenue total ($11 billion), the vast amount of the spend comes from display-related mobile formats such as video, according to this IAB report (meaning: not search). The retail advertisers spend the most, and they are responsible for 22% of dollars spent. retail. retail advertising. Don't believe every headline that you read.
Report: Social Media Responsible For Only 3 Percent of Web Site Visits
FEBRUARY 4, 2011
There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Perhaps. Social Media
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Most people know Shopify as the company that just reported a 93% year on year growth. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? It's tough out there.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers Videos
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?”
The New Newer Economy
DECEMBER 18, 2015
But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer.
The Fantabulous Lists of Social Media Case Studies
Social Media Citizens
FEBRUARY 7, 2011
110 Ways Retailers are Using Social Media Marketing by ( [link] ). Case Studies & Reports Featured How To Strategies media case studies social media case study Top listI’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ).
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
According to the report above (and just about every person you speak to who is an Amazon consumer), we love them for it. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says.
There's No Patience In Business
MARCH 6, 2014
Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. and he was raging against the retail experience and RadioShack ''s most recent announcement.
How To Post Effectively on Facebook
APRIL 19, 2011
Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Check out these key findings we have collected from Buddy Media’s report to find out how to post effectively: 1. The analysis was performed on 200 of Buddy Media’s clients during a two-week period.
Gleanster Market Research Report on Social Media Marketing
DECEMBER 27, 2010
The “Gleansight benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Reports are provided in PDF, Adobe Acrobat, format. – Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling. Gleanster is a new breed of IT market research.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. That stuff is important to the business, no doubt. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." In short, retailers want to capture this new, connected and highly untethered consumer.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.
Snapchat Discover, Meet Facebook Collections?
DECEMBER 2, 2016
Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people familiar with the project, as well as internal Facebook documentation, and he reported that Facebook has engaged in talks with media and entertainment companies about content for Collections, but there has been no word on when it plans to launch the feature. Readers: What are your thoughts on the Collections feature Facebook is reportedly working on?
The Only Consumer That Matters
JULY 31, 2014
Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Some retail sites tend to see an uptick on the weekends. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.