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| Page 1 of 6 | Previous | Next | GEMMA WENT JULY 8, 2010  Case Study Crunch: Retail Social Media Case Studies « The Cube Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. and an unfathomable Facebook fan count of 7.5 million – and counting. Larry Danna). Einstein Bros. | MINDJUMPERS AUGUST 1, 2012  Report: How Social Marketing Works for Retail Brands [Report] Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara. | | | | | |
| FRESHNETWORKS MAY 24, 2011  Why retailer Tesco bought a social media company Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million. | CHARLENE LI FEBRUARY 7, 2012  New Report: “Make An App For That: Mobile Strategies For Retailers” But the vast majority of the retailer apps litter my screens, sitting unused after an initial, disappointing whirl. The problem is that most retailers approach mobile for mobile’s sake and miss the mark when it comes to delivering value for the mobile consumer. One of the things I love about this report is that it is jam packed with highly actionable advice. | KYLE LACY JUNE 25, 2012 150 Social Mobile and Email Stats from the Fastest Growing Retailers As many of you know, ExactTarget just released a new report ( Retail Touchpoints Exposed ) that deals with the many consumer touchpoints of a brand from email, mobile, social, and even in-store marketing. wanted to give you a better idea of the findings of the report by displaying the many infographics contained within the physical report. We tracked 100 retailers over the course of 30 days. 150 Retail Social, Email, Mobile, and Marketing Touchpoints Exposed. Needless to say, the research is intense. Enjoy. View more presentations from Kyle Lacy | KYLE LACY JULY 9, 2010  A Breakdown of Social and Mobile Application for Retail According to the Morgan Stanley Mobile Report of 2010 growth in the mobile Internet world is driven primarily by 3G adoption and the smartphone revolution. Here are some additional stats from the Morgan Stanley report: 3G penetration is going to hit 20% globally in 2010. What does this mean for the retail and direct-to-consumer world? | | | | | | | |
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MINDJUMPERS | WEDNESDAY, JUNE 13, 2012  The Performance of 100 Icon Brands on Facebook [report]
Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. There are a lot of interesting insights in the report and I have chosen to point out two of these, which will be of focus in the following. . Further insights from the report, please go to l2thinktank.com. MORE >> -
MOBILEGROOVE | THURSDAY, MARCH 15, 2012  Finance & Health Verticals Increase Mobile Advertising Spend: Millennial Media Report
It’s a massive mobile advertising trend that marked 2011, and sure to gain additional momentum in 2012, according to the 2011 Year In Review SMART report ( S corecard for M obile A dvertising R each and T argeting). By way of background, the SMART report, based on network data provided by independent mobile ad and data platform company Millennial Media, delivers advertisers strategic intelligence and insights aimed at helping them make informed mobile media planning and campaign decisions. Significantly, nine verticals experienced triple-digit growth year-over-year. MORE >> -
MOBILEGROOVE | MONDAY, DECEMBER 20, 2010 Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes
Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back? MORE >> -
THE REALTIME REPORT | WEDNESDAY, JULY 11, 2012  Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
L2 reports that one of Burberry’s latest campaign images, released on Facebook, garnered over 20,000 “likes” in less than 24 hours. Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot. MORE >> -
DANNY BROWN | THURSDAY, AUGUST 26, 2010  Why Loyalty and Mobile Marketing is the Future for Retail - Danny.
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! The Relationship to the Sale According to a new report from eMarketer , consumers aren’t just looking for the latest and greatest offers. We want to be educated as well, as this chart from the eMarketer report shows. Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. The biggest part? MORE >> -
- Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales MOBILEGROOVE | WEDNESDAY, JUNE 8, 2011
- Treat Bad Customer Reviews as Good Friends CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012
- Investing in Your External Community or the Future Valuation of Facebook? My Interview with Retail Prophet Doug Stephens THE BLAKERY | FRIDAY, OCTOBER 15, 2010
- The Fantabulous Lists of Social Media Case Studies SOCIAL MEDIA CITIZENS | MONDAY, FEBRUARY 7, 2011
- Play.com’s Facebook Fans Spend 24% More THE REALTIME REPORT | TUESDAY, AUGUST 28, 2012
- Social Commerce IQ 2012 [Report] MINDJUMPERS | WEDNESDAY, DECEMBER 19, 2012
- IKEA Holiday Catalog Features Online Video, Social Media Integration THE REALTIME REPORT | THURSDAY, NOVEMBER 15, 2012
- Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard THE REALTIME REPORT | FRIDAY, DECEMBER 7, 2012
- Content Marketing: Dos and Dont’s [Report] MINDJUMPERS | FRIDAY, NOVEMBER 16, 2012
- 5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet MOBILEGROOVE | FRIDAY, MAY 25, 2012
- How to Sell Retail Products (Even Boring Ones) With Your Blog PUSHING SOCIAL | MONDAY, JANUARY 9, 2012
- 10 Reasons Market Research is Critical to Social Media ADAM COHEN | MONDAY, JULY 12, 2010
- Social media and the retail industry: the importance of strategy and passion FRESHNETWORKS | WEDNESDAY, MAY 19, 2010
- Ski Resorts and Snow Reports and Social Media: A match made in. EXTANZ | TUESDAY, JANUARY 19, 2010
- China: the most valuable social commerce market in the world? FRESHNETWORKS | MONDAY, NOVEMBER 28, 2011
- Social Media Customer Service: Brands Respond More On Twitter THE REALTIME REPORT | THURSDAY, JANUARY 10, 2013
- The State of Social Media Marketing – Summary of Annual Survey Report (Part 2) MINDJUMPERS | MONDAY, SEPTEMBER 17, 2012
- Being vs. Using Social in 2011 THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 10, 2011
- Retailers: Use Mobile To Get 360-Degree View Of Customers MOBILEGROOVE | TUESDAY, OCTOBER 16, 2012
- Will Retailers be Social This Black Friday? SOCIALNOMICS | WEDNESDAY, NOVEMBER 23, 2011
- L2?s top 20 luxury brands using digital – Burberry lead the way FRESHNETWORKS | FRIDAY, OCTOBER 14, 2011
- How To Post Effectively on Facebook MINDJUMPERS | TUESDAY, APRIL 19, 2011
- 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers KYLE LACY | WEDNESDAY, JUNE 6, 2012
- Three F-Commerce Techniques That Actually Work CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 29, 2012
- Facebook now accounts for 1 in every 6 page views in the UK FRESHNETWORKS | MONDAY, NOVEMBER 1, 2010
- Gleanster Market Research Report on Social Media Marketing BILL HARTZER | MONDAY, DECEMBER 27, 2010
- Breaking Down Millennials: From Sharing To Connecting IT'S JOSIP NOT JOSEPH | TUESDAY, JULY 13, 2010
- Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers THE REALTIME REPORT | THURSDAY, NOVEMBER 15, 2012
- Tracking, Personalization And Screams Of Privacy TWIST IMAGE | FRIDAY, FEBRUARY 15, 2013
- The Fallacy of Ever-Growing Online Sales IDACONCPTS | SATURDAY, FEBRUARY 23, 2013
- Report: Social Media Responsible For Only 3 Percent of Web Site Visits BILL HARTZER | FRIDAY, FEBRUARY 4, 2011
- 40% of consumers use price comparison sites to buy household goods FRESHNETWORKS | FRIDAY, APRIL 1, 2011
- F-Commerce - Rise Of The Facebook Consumer TWIST IMAGE | TUESDAY, MARCH 15, 2011
- Are You Making These Costly Holiday Mobile Mistakes? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 12, 2012
- The State of Social Marketing: Industry Trends in Social Media Measurement SOCIALNOMICS | THURSDAY, MARCH 1, 2012
- Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz THE REALTIME REPORT | THURSDAY, DECEMBER 20, 2012
- Nielsen Report: Blogs Still on the Rise | ClickZ WWW.CLICKZ.COM | TUESDAY, MARCH 13, 2012
- How Social Media Marketing is Driving Big Businesses DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
- 3 Website Metrics to Watch Daily PUZZLE MARKETER | TUESDAY, AUGUST 14, 2012
- 5 Reasons Heat Mapping Helps Online Retailers SHIFT DIGITAL | THURSDAY, DECEMBER 20, 2012
- Five Remarkable Trend Prediction Reports to Prepare You for 2011 GAURAVONOMICS | TUESDAY, JANUARY 4, 2011
- Social Media: Everybody's Doing It, But For Different Reasons [Charts] PAMORAMA | SUNDAY, MARCH 7, 2010
- The Pending Implosion Of Daily Deal Sites TWIST IMAGE | FRIDAY, JUNE 17, 2011
- Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China GAURAVONOMICS | WEDNESDAY, JANUARY 5, 2011
- An IPO For Humanity THE RELATIONSHIP ECONOMY | SATURDAY, AUGUST 28, 2010
- The Ever-Evolving Consumer Evolves (Again) TWIST IMAGE | MONDAY, JUNE 6, 2011
- Women Dominate Social Networks | pamorama PAMORAMA | TUESDAY, AUGUST 3, 2010
- Facebook for fashion brands – it’s about more than the product FRESHNETWORKS | THURSDAY, JANUARY 20, 2011
- How to Create a Customer Loyalty Program via Social Media (via PR. SAYING IT SOCIAL | THURSDAY, JULY 22, 2010
- Four luxury brands that lead the pack in social media innovation FRESHNETWORKS | SUNDAY, OCTOBER 17, 2010
- Don't Blame Groupon TWIST IMAGE | TUESDAY, OCTOBER 4, 2011
- Podcast 385 - How to Deliver Insanely Great Customer Service ENGAGING BRAND | MONDAY, MAY 21, 2012
- How To Curtail Showrooming: Charge Admission TWIST IMAGE | FRIDAY, MARCH 29, 2013
- The Power Of Direct Relationships TWIST IMAGE | THURSDAY, AUGUST 16, 2012
- Marketing Spend Dilemma. Cut Costs or Grow Revenue? FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 22, 2011
- Black Friday Education ENGAGING BRAND | TUESDAY, DECEMBER 6, 2011
- Is Marketing About To Get Really Creepy Or Really Good? TWIST IMAGE | THURSDAY, MARCH 28, 2013
- 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research MOBILEGROOVE | FRIDAY, MAY 11, 2012
- RowFeeder review and some thoughts about Point of Sale Systems (POS) WEB METRICS GURU | SUNDAY, SEPTEMBER 19, 2010
- How can Foursquare benefit B2B? « Wisdom London WISDOM LONDON | SUNDAY, JULY 25, 2010
- Doing well by doing good by the numbers SIMON MAINWARING | MONDAY, NOVEMBER 14, 2011
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe THE REALTIME REPORT | MONDAY, SEPTEMBER 24, 2012
- An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
- OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
- Master List ?(A Wiki of Social Media Marketing Examples)? WIKI.BEINGPETERKIM.COM | MONDAY, JUNE 29, 2009
- 101 Online Video Stats to Make Your Eyes Glaze Over ENGAGE | WEDNESDAY, APRIL 6, 2011
- Facebook Brand Engagement Grows 896% Year-Over-Year THE REALTIME REPORT | THURSDAY, OCTOBER 25, 2012
- Mobile Commerce Moves Up To Marketing Mega-Trend MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
- The PR Nightmare for Walmart SPIN SUCKS | TUESDAY, APRIL 24, 2012
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Customer Satisfaction is No Longer Enough – Engagement is Now Key WORKFACE | MONDAY, AUGUST 22, 2011
- The wine blogger kerfuffle SHERRILYNNE STARKIE | FRIDAY, JANUARY 11, 2013
- Examples of online communities in the retail industry FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
- Top 10 brands on Facebook SOCIALNOMICS | WEDNESDAY, OCTOBER 27, 2010
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Western Europe Mobile: eMarketer Trends, Case Studies & Best Practices MOBILEGROOVE | MONDAY, MAY 9, 2011
- #MobileFirst Data Points You Need To Know From @forrester @Econsultancy @manhattanresear MOBILEGROOVE | FRIDAY, OCTOBER 5, 2012
- The Power of Facebook Advertising [Infographic] MINDJUMPERS | TUESDAY, SEPTEMBER 4, 2012
- Why we need to dig deeper to measure the true value of social FRESHNETWORKS | TUESDAY, NOVEMBER 27, 2012
- New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices MOBILEGROOVE | THURSDAY, FEBRUARY 10, 2011
- Why have a Facebook shop? FRESHNETWORKS | TUESDAY, JANUARY 25, 2011
- London Olympic Games Crack Down Hard On Social Media MOBILEGROOVE | FRIDAY, MAY 4, 2012
- The Everything Guide To Mobile Apps For Developers, Businesses & Brands MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
- M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Mobile-Optimized Websites & Strategies: Why Waiting Is NOT An Option MOBILEGROOVE | TUESDAY, SEPTEMBER 27, 2011
- Top 10 social media blog posts from 2011 FRESHNETWORKS | WEDNESDAY, DECEMBER 21, 2011
- Coca-Cola cut ad spend by 6.6% and invest more in social media FRESHNETWORKS | MONDAY, MARCH 21, 2011
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