Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Starbucks uses predictive analytics to process this data and serve customers with personalized marketing messages.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121

Campaign Hashtag Analytics Metrics 121

Talkwalker SM

MAY 26, 2016

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review volume: See the total number of reviews you received during the reporting time period.

Review 128

Review Brands How To Analysis 128

SocMed Sean

FEBRUARY 24, 2022

Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

Sites 113

Sites Report Social Media Retail 113

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Sure, retail giants might solely post promotion content. Product photos and promotions.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. Many third-party apps promise a streamlined analytics dashboard.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Hootsuite

JULY 21, 2022

Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. That’s a big jump from 68% in 2021.

ROI 113

ROI HootSuite Cost Campaign 113

The Realtime Report

MAY 28, 2019

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. So, what’s the solution?

Data 79

Data Collaboration Analytics Embedding 79

Twist Image

JULY 31, 2014

When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice.

Retail 91

Retail Analytics Research Buy 91

Ignite Social Media

OCTOBER 12, 2017

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. CPG brand content drove more organic reach through link content than video content, yet retailers and service industry found the opposite to be true.

Brands 94

Brands Facebook Retail Study 94

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Careers in social demand reporting skills and executive support. Download the Sprout Social Index™.

Skills 133

Skills Class Data Team 133

Sprout Social

DECEMBER 16, 2019

And this is all despite the wealth of analytics and tools available to marketers today. For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Watching your native analytics is a solid starting point for learning what’s engaging fans and followers.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. You’re not able to listen without doing the monitoring. Are your efforts paying off?

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

AUGUST 24, 2022

Gill says, “On the first of each month I generate reports for most of my clients. The social data from their reports has large-scale impacts beyond social. While working in retail, I began to finesse my content and grow my audience so I could demonstrate my potential without professional social experience.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Twist Image

FEBRUARY 23, 2017

She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". According to recent reports , Facebook Chatbots have a 70% failure rate. We have seen data and reports like this before. retail technology.

Retail 68

Retail Microsoft Mobile Data 68

Oktopost

DECEMBER 22, 2019

The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. In addition to that, Oktopost includes all the monitoring, tracking, and analytics features you could hope to expect from a social listening solution.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JULY 30, 2020

In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Through Sprout Premium Analytics, we’ve been able to monitor the impact of this on impressions, reach and engagement. Then we use Sprout Analytics to understand which posts and topics had the most engagement and which stories resonated.

Retail 123

Retail Groups Groups Social Media 123

Sprout Social

AUGUST 26, 2021

With Sprout’s Listening tool , you can easily set up a competitive analysis report to better track and understand consumers’ attitudes toward the competition. A brick-and-mortar retailer might receive a request for a future store location while a coffee company might see comments asking for a specific roast or drink to come back on the menu.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . Incorporate your storytelling skills into your approach to reporting and analysis.

Data 101

Data Skills Meme Social Media Management 101

The Realtime Report

FEBRUARY 1, 2019

To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer. Here is a 3-step approach to building a customer intelligence analytical solution: 1. Start small with several test and see how they perform.

Data 79

Data Compete Analytics Survey 79

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. By partnering with an agency, you benefit from the social media tools they use. Full Blast Creative.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

The Realtime Report

FEBRUARY 19, 2014

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. So far, at least 125,000 Americans have answered yes to the above question.

Privacy 164

Privacy Apple Mobile Foursquare 164

Hootsuite

APRIL 18, 2022

If you use checkout on Meta platforms (more on eligibility below), Commerce Manager provides all the functions you need to sell and get paid directly through Facebook and Instagram: View payouts, financial reports, and tax forms. Facebook Commerce Manager offers lots of analytics data for your business. Manage inventory.

Metrics 99

Metrics Instagram Banking Policies 99

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

FEBRUARY 9, 2023

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Your chatbot’s analytics can provide you with valuable insight into your customers. AI can do the analytics for you. What is AI customer service?

FAQ 98

FAQ Team Cost Loyalty 98

Convince & Convert

FEBRUARY 29, 2012

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. No, it just means that retailers must think about this in a very different way. Penney, Nordstrom and Gamestop.

Retail 124

Retail API News Startup 124