Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

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Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

MARCH 26, 2024

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above. DC movies and LEGO? LEGO Death Star?

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Construction Social Media Strategy Collaboration 52

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

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Campaign Sentiment Privacy Analysis 75

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

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Skills Sentiment Team Press Release 128

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Knowing their specific research topics allows you to address their pain points.

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Examples Template Templates How To 103

Sprout Social

MARCH 21, 2019

Product & content research. Influencer marketing research. Product & content research. Here’s a cool example of how we use social listening to help us with content and product research. Influencer marketing research. Sentiment research. Audience & trend analysis. Tactical differentiation.

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Sentiment Research Influencer Analysis 94

Keyhole.co

MAY 3, 2023

Competitor & Content Research Don’t just track your own hashtags! Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative. Here’s a list for quick reference.

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Hashtag Social Media Sentiment How To 52

Sprout Social

DECEMBER 9, 2020

Hashtag research can be another critical part of of identifying trends and making sure your content, especially on Instagram, is easily discoverable. At the same time, it can be extremely tricky as most hashtag research tools will only uncover the top trending hashtags based on how popular they are.

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Trends Hashtag Meme Sports 126

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. In general, Hootsuite research finds that the best time to post on social media is between 9 a.m. and 12 a.m. yes and yes!!!!

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Social Media HootSuite Template Templates 145

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. It’s a powerful tool for lead generation, establishing yourself as a thought leader in your industry, and conducting essential market research. LinkedIn monitoring tools can serve multiple functions.

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LinkedIn Tools B2B Price 52

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. The messages on this list are “intended messages.”.

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Diagrams Analysis Research Sentiment 100

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Number (and sentiment) of your customer support emails. Step 2: Research your competitors’ strategy and tactics. Step 3: Take time to research your audience. What Is a Social Media Strategy? Conversions.

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Social Media Strategy Marketing How To 171

Keyhole.co

OCTOBER 27, 2022

Here’s a list for quick reference. Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Though hashtag is a predominant part of Instagram and Twitter, several hashtag analytics tools focus on just one platform.

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Hashtag Analytics Metrics ROI 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 130

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Why are Yelp reviews so important?

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Review How To Guidelines Badge 127

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 40

Research Smart Phone Aggregator iPad 40

Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. It refers to the ability to collect large sets of complex data that are normally difficult to filter. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. So, what is big data ?

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Data Sysomos Sentiment Analytics 230

Sprout Social

DECEMBER 12, 2022

The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. These sentiments unfortunately result in higher expectations for content from brands.

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Social Media Social Media Management Authentication Sentiment 97

Keyhole.co

MAY 16, 2023

Market research Media monitoring is a great source for insights into target audiences and industry trends. Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. If someone complains about your customer service, the sentiment is negative.

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Tools Sentiment Analysis Metrics 52

Keyhole.co

SEPTEMBER 12, 2023

It’s ideal for open-ended research or when you don’t know what you need. Advanced operators Advanced search operators refer to special commands to modify searches. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis.

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Twitter Hashtag Trends Sentiment 52

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Keyhole.co

APRIL 12, 2023

Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral. Hashtag sentiment is important for social listening and understanding public opinions about a brand or topic.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JULY 19, 2022

In the early days of the internet, chatroom users referred to the symbol as a “hash,” a word borrowed from programmer culture. To perfect the art of hashtagging, you should conduct research, use hashtags thoughtfully and analyze your results. After you have an endgame in mind, start digging into hashtag research.

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Hashtag How To Guidelines Telecommunications 121

Oktopost

DECEMBER 5, 2022

Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑ On the dashboard, you’ll see new and lost backlinks, trust scores of linked pages and referring domains, link types, and other significant information for keeping track of your backlink profile.

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SEO Social Media Reputation Real Estate 115

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

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B2B SEO Travel Hubspot 124

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. Brand sentiment. sentiment analysis). What is social media data? Impressions and video views.

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Data Social Media HootSuite Template 94

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. In fact, as little as 40% of the total volume of brand conversations consist of actual mentions of the brand by humans, according to research agency, Millward Brown.

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Brands Aggregator Curation Hashtag 264

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this. What are dark posts?

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HootSuite URL Analytics Forums 120

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. This platform provides an overview of candidates’ work history, interests, and references. There is also a new XHiring feature on Twitter.

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Social Media Reputation Social Networking Hashtag 59

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Keyhole.co

MARCH 2, 2023

Keyhole changes the game by turning audience research into a simple and intuitive process. Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall.

Social Media 52

Social Media Tools HootSuite Marketing 52

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. This refers to the fact that users are increasingly taking breaks from social media by removing the apps from their phones or limiting their ability to login in an effort to modify their behavior and limit their time spent on social sites.

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Trends Social Media Instagram Platform 182

Keyhole.co

FEBRUARY 13, 2023

Sentiment: This measures how the viewers respond to your brands, hashtags, and work. Dig deeper to know more about sentiment. Competitor analysis is more like researching to understand who your competitors are. We have mentioned a few of them for your reference above. This determines the reach of your work.

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Social Media Strategy Marketing Metrics 52

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Use social media trends and market research to build high engagements Wendy’s has got the formula right for viral online marketing. million Facebook: 8.4 million YouTube: 136K Twitter: 3.8

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Engagement Social Media Strategy Meme 52