Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. During the discovery phase, potential customers will have questions about your product or service. Follow Hugh on Twitter @hughbeaulac to get in touch with him or read his latest guest posts.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers?

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Make sure that the comments or questions you’re posting are insightful and genuine. Ask a question to clarify someone’s process, or offer up your own helpful tip.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Experiment with multiple platforms, but be sure to monitor and respond to customer and prospect questions and feedback across all platforms.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

OCTOBER 5, 2012

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions, like: What conceptual models are we basing our marketing assumptions and practices on, and what new models should we be thinking about? 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

FEBRUARY 13, 2018

Twitter emerged at the SXSW conference in March 2007. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Facebook was opened up to the public in 2006. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Yes, I’m tragically connected .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 2, 2012

Why Quora Won’t be “Bigger than Twitter” by Smart Insights. In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 13, 2018

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

JANUARY 30, 2020

When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Answering these questions carefully can help you spend your ad campaign budget wisely. Connect with Shane on Twitter or LinkedIn. However, you need to ensure that you define the target audience for your paid ads very carefully.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 23, 2024

When responding to customer feedback , ask clarifying questions to understand the issue clearly. Connect with him through Twitter or LinkedIn. It helps you identify their exact challenges and expectations from your brand, enabling you to elevate user experience.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? The answer to this question, like pretty much every other worthwhile question in today’s world, is “it depends.”. Put yourself in your customers’ shoes. Is Social Media a Waste of Time?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MARCH 6, 2013

These are all questions I’ll try to tackle here. Facebook and Twitter are the two most popular social media sites available today and they are leading the game of social PR trouble. Stick with basic guidelines for Facebook and Twitter. Can the images of business and public figures still be saved by a crisis management team?

Social Media 188

Social Media Small Business Guidelines Forums 188

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Webbiquity SMM

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 23, 2016

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. There’s a 45% average in increase in engagement when a LinkedIn post contains a link, a 50% increase in comments when a post contains a question, and a 98% increase in comments when the post contains an image. ( 7 Twitter Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Some of the best ways to use IFTTT for social media marketing/scheduling: Post your latest blog posts directly to Twitter, Facebook, and other major social networks.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

MAY 10, 2011

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Showcase your customer support.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. . Interact (e.g., Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 14, 2011

Anyone can get on Twitter and follow Ashton or Oprah. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Six Twitter Metrics. In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter. Develop content that answers the questions you see being raised. social account links only on their Home and Contact pages).

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. So what’s next for B2B blogging?

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

AUGUST 17, 2011

For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? participating in groups and answering questions). by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 30, 2019

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. What Twitter Has Done. NewTwitter. Please fix that.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

DECEMBER 21, 2010

Answer prospect questions. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191