Waxing UnLyrical

NOVEMBER 20, 2012

Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? “ You just read How Facebook Could Become Irrelevant , originally posted on Waxing UnLyrical , published by Shonali Burke. If I were a teenager now. He is currently working to avoid being a “ #3.

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Waxing UnLyrical

JUNE 22, 2016

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging. Begin publishing. Apple News. 40 percent of mobile devices in the U.S.

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Waxing UnLyrical

MARCH 31, 2019

Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

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Waxing UnLyrical

DECEMBER 4, 2015

Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And in the social space, that is often easier said than done.

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Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. The #measurePR transcript from Oct.

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Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

OCTOBER 24, 2012

Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. You just read 5 Social Sites That Aren’t Facebook , originally posted on Waxing UnLyrical , published by Shonali Burke. 5 Social Sites That Aren’t Facebook.

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Waxing UnLyrical

MAY 2, 2014

It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. We are a community. My time “away” made me realize how strong these ties can be.

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

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Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Please share in the comments below. . Image: mkhmarketing via Flickr, CC 2.0. Based in the Washington, D.C.,

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Waxing UnLyrical

JULY 24, 2015

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. It’s really easy to get trigger-happy with social networks around; it’s so easy to start spouting off. Image: Dingzeyu Li via Unsplash. But is it really necessary? Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 20, 2012

Even if you ask on social networks. I would really like to know, because this is how I get to know you better (and heaven knows you put up with everything I publish here on WUL!). So if you ask me how I am – which, let’s face it, has become as cursory a greeting as “Good morning!” ” or “FAB!”

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Waxing UnLyrical

FEBRUARY 27, 2015

And when it comes to social media, “fair and balanced” is not easy to find, especially from the culterati (just look at Bob Lefsetz ‘ “Twitter Wilts” from yesterday; I’m not going to link to it, but you can find it via his Twitter feed, which is really ironic given his poorly-written diatribe).

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Waxing UnLyrical

MARCH 4, 2011

If you publish a blog, there are three things I want to tell you today. In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. This is part of the Blogging for Grasshoppers series.

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Waxing UnLyrical

JULY 31, 2015

The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on.

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Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. What does this mean for your content? In which case, isn’t it really a waste of time?

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Waxing UnLyrical

MARCH 27, 2015

And the sad truth, I think, is that it’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. But no one puts Social in a corner. No One Puts Social (PR) In a Corner is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. But how do they do this effectively?

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Waxing UnLyrical

SEPTEMBER 7, 2017

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Guest Post by Vasudha Veeranna. Disclosure: I write for the DrumUp Blog.). Followerwonk.

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Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? No matter which social network you choose to spend time in, the primary reason is to get to know other people, right? Image: maramillo via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 10, 2011

When someone who is starting on Twitter or doesn’t have much of a network uses them, it tells me several things about them. They aren’t serious about building a strong social network. When the economy went south, he turned to Social Media and does this to feed and clothe himself. In no particular order : 7.

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Waxing UnLyrical

NOVEMBER 18, 2015

However, because native video (a) enables social networks to collect more detailed data on their users and (b) creates a more seamless experience between user and content, the progressive uptick in native video will surely have some impact on YouTube being the “default” video hosting service or platform.

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Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Um… yeah. This is not new(s). Please share, you know I’d love to know.

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Waxing UnLyrical

MAY 22, 2015

” And sure enough, you can see from the report that Twitter and Facebook are the most frequented social networks when it comes to giving journos story ideas. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 8, 2016

Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Are you using Snapchat? Let’s talk about what you’re doing with it in the comments. Matt believes in having a plan.

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Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. That’s what we’re here for, right?

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