Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights.

Strategy 123

Strategy Brands UGC Marketing 123

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? When is the last time you created a piece of content and as you hit publish you wanted to yell, boom-sha-ka-la-ka? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts?

ROI 78

ROI Content Template Templates 78

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78

ROI Strategy How To Marketing 78

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This is why measurement is such a critical part of content marketing strategy.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

MAY 11, 2021

Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). 6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. Doing so allows you to refine your content strategy over time.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? You can identify the top influencers in your industry, measure their organic reach, and stay updated on their ROI impact. Everything Airbnb publishes on social media is aligned with its commitment to creating belongingness. However, YouTube views were the highest in March.

Communities 59

Communities Social Media Strategy UGC 59

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. The brand new YouTube integration will allow Oktopost users to publish, monitor, and measure their YouTube channels, directly from the platform.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Create a social media marketing strategy. Accurately measuring your social media ROI will help you determine if your marketing strategy is working.

Social Media 205

Social Media Tips Metrics B2B 205

Sherrilynne Starkie

FEBRUARY 18, 2020

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018.

Fashion 409

Fashion News Report Review 409

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.

eBook 78

eBook Questions Strategy Template 78

Writtent Blog

DECEMBER 26, 2023

In fact, while blogging is an important component of any content strategy, it’s actually one of the later steps. You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). What does that really mean? This post from Parse.ly

Startup 97

Startup Content Marketing ROI 97

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Get them on board to allocate time and resources to your strategy. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

MARCH 28, 2023

The influencers have a stronghold on the audience as they might be an expert in the niche and publish entertaining pieces of content. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. Whereas you can increase the ROI while working with micro and nano influencers.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. This is the practice of putting old, previously published content to use elsewhere. It’s copy-paste but with a handful of extra steps in the middle… What is repurposing content?

Social Media 91

Social Media Content Marketing ROI 91

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Here are a few tools to create a social media listening strategy. the content creator’s) permission and give credit after you publish the update. Keep an eye on trends and ROI for your site reviews.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

DECEMBER 20, 2018

If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. Streamline content curation and publishing. Leveraging third-party content should also play a part in your visual strategy.

Instagram 100

Instagram Strategy Curation Hashtag 100

Social Media Marketing

MAY 9, 2017

If you are new to Facebook marketing or your current Facebook marketing or Remarketing strategies are not working, you are at the right. Every website has different types of consumers and you need to segment them properly in order to benefit your Facebook marketing strategy. and 6:00 p.m. Suggested: • 7:00 a.m. • 11:00 p.m.

Strategy 90

Strategy Facebook Marketing Guidelines 90

Jon Loomer

NOVEMBER 29, 2022

First, I’ll tee this up with what I’m doing right now — a strategy that will feel wrong to many. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. I’ve been asked several times during the past couple of months questions related to ROI.

Video 200

Video Marketing ROI Buy 200

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

Strategy 78

Strategy Template Templates Marketing 78

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Measure ROI and grow faster — locally and globally. Just be sure to document your structure in your social media marketing strategy.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks? Sprout Social.

Analytics 105

Analytics Twitter Tools Strategy 105

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. ROI has never been easier to prove. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

JUNE 30, 2019

Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa. 89% of marketers say they use Facebook as part of their brand’s social strategy. Facebook statistics. billion monthly active users. Functionality.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Sprout Social

MARCH 20, 2023

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 118

Buy Video How To Template 118

Convince & Convert

JULY 17, 2015

But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. When you sign content-focused publishers as affiliates, you automatically diversify your traffic.

Publishing 60

Publishing Quantcast BuzzStream Affiliate marketing 60

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Need help honing in your Facebook marketing strategy or launching a new product or service?

Feed 164

Feed Feedly News Tips 164

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. A lower CPP means your investment reaches a wider audience for every dollar spent, maximizing your ROI. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52