Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? Content StrategyYou know we do. photo credit ).
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
According to an official post from Facebook , the goal is always to build a better news feed, and the primary strategy used to achieve this will be to surface more posts from friends and family. There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. The future of journalism is not for profit, no matter how news finds you.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. Establish a strategy and pursue it in full force. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Start a blog – Blogging is another way to be a publisher. First, you need a plan.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
Tips for making sure you’re on target, strategy-wise. But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day?
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Which means if you’re not already publishing to LinkedIn, the time is nigh (oh, I guess that means me, too!)
3 Steps to Publish a Blog Post
JANUARY 3, 2014
Step 3: Publish and promote. Yeah yeah there’s more involved such as blog platforms, useful pictures, automation, and monetization; but the nuts and bolts of publishing a post involve writing a title, writing the body, and publishing it. Others I’ll write in advance and schedule to be published on a future date. Strategy blogging Thanks for reading.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn Social Media Strategy views per post.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. worked for a digital agency back when content strategy was new. Despite my persistence, we never sold content strategy.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day? Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy. An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored content
How to Use Niche Publishers to Drive Revenue
Convince & Convert
JULY 17, 2015
But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. Well, not necessarily.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
2015: The Year of Brand Publishing
JANUARY 12, 2015
Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro. GoPro, the undisputed king of brand publishing, uses their unique product to drive traffic to their site.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
Developing a social media strategy
NOVEMBER 16, 2011
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. They’re … Read more.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.
Do You Know How to Create the Perfect Content Marketing Strategy?
JULY 18, 2016
But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. What Do You Want to Achieve in a Content Marketing Strategy & Why? There is no content strategy without measurement strategy.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna. Social media automation addresses this challenge beautifully. Happy Friday!
3 Persuasion Strategies for Your Content
Convince & Convert
JANUARY 7, 2015
Okay, go pick your pen back up. I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. However, with the ebb and flow of continual content passing through the eyes of the reader every day, one could feel panic-stricken to publish anything quickly to compete with the constant flow of articles in their niche.
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. You also have to decide on the content curation mix and type of posts you’d like to publish on your social accounts. Other tools such as Newsle help you find content published by influencers in your niche.
8 Successful Content Marketing Strategies
DECEMBER 8, 2014
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. Publish Frequently. Using Your Content Marketing Strategy. Image source. Image source.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent. What else can publishers do to accurately harvest and interpret social media intent?
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. What one part of this strategy can you implement immediately?
Is The Publish Button Evil?
APRIL 10, 2015
The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now. write something, I publish it. Imagine if there was a respect for that publish button.
5 Media Relations Strategies that Help Get Your Brand Story Published
NOVEMBER 30, 2012
While this is not good news for the media, it has opened many new opportunities for businesses and organizations: brands can become a content resource for the media (earned media), publish their own news, (owned media/brand journalism) and buy space for branded content on news and social sites (paid media). Brand journalism – think like a publisher and write your own stories.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. Social marketing cannot be conducted in an isolated environment; it needs to be part of an entire integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. Ask yourself these before publishing: Is the content of my blog post relevant to the title, and vice versa? Applying these strategies every time you make a blog post will definitely excite your readers and even push them to bookmark your blog.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Rather than fighting the social networks, it might be time to get real about social strategy. Even Even with a strong brand presence, social media managers should regularly review and update their social strategy. ” Rather than going back to the drawing board, look back at the content your brand published in 2013 or 2014. Future of Social Download. Share Original Content.