6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
Four Content Distribution Strategies
MARCH 12, 2015
Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Before putting pen to paper (or finger to keyboard), consider the following: Where will this be published? By Kelsey Meyer. photo credit: Flickr.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1. Every publisher (and title) needs to find the right mix for themselves. 6.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. Establish a strategy and pursue it in full force. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Start a blog – Blogging is another way to be a publisher. First, you need a plan.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
Tips for making sure you’re on target, strategy-wise. But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day?
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Which means if you’re not already publishing to LinkedIn, the time is nigh (oh, I guess that means me, too!)
3 Steps to Publish a Blog Post
JANUARY 3, 2014
Step 3: Publish and promote. Yeah yeah there’s more involved such as blog platforms, useful pictures, automation, and monetization; but the nuts and bolts of publishing a post involve writing a title, writing the body, and publishing it. Others I’ll write in advance and schedule to be published on a future date. Strategy blogging Thanks for reading.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn Social Media Strategy views per post.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
This is Your Real Social Business Strategy Challenge
Social Marketing Forum
JANUARY 2, 2014
A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. Social Business Altimeter Group content marketing Deloitte University Press MIT Sloan Management Review social business strategy social collaboration the state of social business
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. worked for a digital agency back when content strategy was new. Despite my persistence, we never sold content strategy.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna. Social media automation addresses this challenge beautifully. Happy Friday!
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day? Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy. An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored content
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. Ask yourself these before publishing: Is the content of my blog post relevant to the title, and vice versa? Applying these strategies every time you make a blog post will definitely excite your readers and even push them to bookmark your blog.
How to Use Niche Publishers to Drive Revenue
Convince & Convert
JULY 17, 2015
But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. Well, not necessarily.
2015: The Year of Brand Publishing
JANUARY 12, 2015
Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro. GoPro, the undisputed king of brand publishing, uses their unique product to drive traffic to their site.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.
Developing a social media strategy
NOVEMBER 16, 2011
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. They’re … Read more.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. What one part of this strategy can you implement immediately?
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. How does Porsche implement Twitter into its social strategy? The answer is simple.
3 Persuasion Strategies for Your Content
Convince & Convert
JANUARY 7, 2015
Okay, go pick your pen back up. I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. However, with the ebb and flow of continual content passing through the eyes of the reader every day, one could feel panic-stricken to publish anything quickly to compete with the constant flow of articles in their niche.
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. You also have to decide on the content curation mix and type of posts you’d like to publish on your social accounts. Other tools such as Newsle help you find content published by influencers in your niche.
8 Successful Content Marketing Strategies
DECEMBER 8, 2014
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. Publish Frequently. Using Your Content Marketing Strategy. Image source. Image source.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent. What else can publishers do to accurately harvest and interpret social media intent?
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Rather than fighting the social networks, it might be time to get real about social strategy. Even Even with a strong brand presence, social media managers should regularly review and update their social strategy. ” Rather than going back to the drawing board, look back at the content your brand published in 2013 or 2014. Future of Social Download. Share Original Content.
Monday Roundup: Building Blocks for Strategy Development
JANUARY 25, 2016
Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. Questions to Ask When Developing Your Brand Strategy. Three Keys to Blueprinting Your Social PR Strategy. How do you approach your business’ strategy development?
Is The Publish Button Evil?
APRIL 10, 2015
The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now. write something, I publish it. Imagine if there was a respect for that publish button.
5 Media Relations Strategies that Help Get Your Brand Story Published
NOVEMBER 30, 2012
While this is not good news for the media, it has opened many new opportunities for businesses and organizations: brands can become a content resource for the media (earned media), publish their own news, (owned media/brand journalism) and buy space for branded content on news and social sites (paid media). Brand journalism – think like a publisher and write your own stories.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. Social marketing cannot be conducted in an isolated environment; it needs to be part of an entire integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.
#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?
MAY 15, 2015
This means that when we publish our words, whether written or spoken, we have enormous competition for eyes and ears. Anyhow, back to why you want to publish your content elsewhere… Gone are the days when our target audiences came to our websites to learn everything about us. Do you need to publish: On your website? My short answer? Why would you not? What Does This Mean?
Monday Roundup: Spring Cleaning Your Strategy
MARCH 28, 2016
Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.
Best Proofreading Tools for Your Social Media Strategy
APRIL 14, 2015
————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. If you have an important update or article to publish on social media, then automated tools won’t work. Your Reputation on Social Media Depends Upon the Content You Publish! By Robert Morris.
The Holistic Publishing Platform For Brands
JANUARY 3, 2016
Publishing is going to change online over the next few years, in more ways than we can imagine. This is much more about the value of content, writing, publishing and building a true audience to drive some kind of brand outcome. This will get you thinking differently about content marketing, with a much heavier emphasis on the value of a strong content distribution strategy. content distribution strategy. publishing. Yes, you need to be in different places instead of driving your audience to where you would like. For once, there is an argument to make. blogger.