Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. It might be time to think about integrating them into another key function of your business: product development. Everyone—from marketers to social media users—loves creators.

Products 91

Products Team Focus Group Collaboration 91

Small Business Mavericks

OCTOBER 14, 2014

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us.

Survey 102

Survey Aggregator Review Google 102

Buffer Social

JUNE 24, 2021

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Below, we’d love to share the survey results transparently through the note I shared with our team. Hi team, Thanks so much for completing the EPD Engagement survey.

Survey 62

Survey Engineering Team Engagement 62

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163

Products Instagram Brands How To 163

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91

Buy Influencer Products Social Media 91

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Reddit 143

Reddit Research Loyalty Survey 143

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

LinkedIn 129

LinkedIn Products B2B Review 129

Small Business Mavericks

MARCH 26, 2013

It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services, help you improve your delivery, and grow your business. Don’t forget to thank your survey respondents.

Survey 102

Survey Discount Metrics Cost 102

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135

Products Social Media FAQ Sentiment 135

Buffer Social

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We decided to opt for an MVP (minimum viable product) first and asked our customers what to build after. Everyone who uses Buffer is asked to request new features via our Typeform survey.

Products 72

Products Company Statistics Survey 72

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

The Realtime Report

DECEMBER 28, 2012

63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. Out of those surveyed, 63% of Facebook users share product info on the social network.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Influencer Campaign Marketing 126

The Realtime Report

DECEMBER 17, 2021

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids. The FDA must take enforcement action against products that remain on the market illegally.

Report 172

Report Applications Survey Retail 172

ProBlogger

OCTOBER 26, 2022

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you find this useful! Practice Makes Perfect.

Products 37

Products How To eBook Discount 37

Social Media Strategies Summit

APRIL 11, 2024

83% of people care as much about how a brand treats them as they do about the quality of its products. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. So, how can you use this to improve your social media marketing strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. The survey showed engagement rates continued falling as the number of followers grew.

Influencer 91

Influencer Engagement Instagram Survey 91

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. I want these influencers to be authentic when they talk about certain themes or products.”

ROI 106

ROI Influencer Marketing Survey 106

Webbiquity SMM

JANUARY 23, 2024

That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. They haven’t committed to purchasing your product, and their feedback and comments aren’t as valuable as those of those who have paid with time and money to use your product.

Data 142

Data Repository Team Process 142

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 40

Products eBook Reputation Blogger 40

Ignite Social Media

SEPTEMBER 19, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys. Also, over the years, the accuracy of these types of surveys has been questioned.

Products 60

Products How To Survey Focus Group 60

Sprout Social

JANUARY 11, 2024

Loyal customers don’t just buy your products—they become brand advocates. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brands 110

Brands How To Sentiment Metrics 110

ProBlogger

OCTOBER 26, 2022

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you find this useful! Practice Makes Perfect.

Products 26

Products How To eBook Discount 26

Ari Herzog

MAY 31, 2011

survey is virally spreading across the web into newspapers and blogs. All you need to do is run a Google search on the clause that the “proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity&# to see over 2,600 matched results.

Products 110

Products Repository Press Release Survey 110

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. People are also using social media to learn about and purchase products. Which is their preferred channel for customer care?

Social Media 112

Social Media Strategy Exercises Retail 112

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. These customers often reach out to brands to air complaints about their products and services. Image via Khoros 9.

Social Media 143

Social Media Hubspot Statistics Survey 143

The Realtime Report

JULY 30, 2021

LagunaTreatment.com conducted a survey of 3,000 social media users and found that over 1 in 3 (32%) Americans who use these platforms say influencers are strong advocates for addiction awareness and substance abuse prevention. The tag #sober currently has more than 3.2 million posts on Instagram and #soberlife has over 1.7

Influencer 172

Influencer Social Media Survey Policies 172

Buffer Social

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Products 93

Products Exercises Marketing Chemicals 93

Forbes Social Media

APRIL 5, 2020

Social media influencers have power in the marketplace at any given time, directing attention and smiling on chosen products, brands, experiences, etc.

Influencer 70

Influencer Survey Social Media Trends 70

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. — Video of new products/services – 10 percent. Survey Methodology.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 102

Influencer Brands Collaboration Authentication 102

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

Products 60

Products Price Marketing Badge 60

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Strategy 131

Strategy Brands Hubspot Survey 131