The Future Of Personalized Pricing
NOVEMBER 23, 2012
Should every customer pay the same price for something? So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? That's the price of admission? Should everyone still pay the same price? Enter personalized pricing. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. From the article: " The Office of Fair Trading (OFT) wants to know more about personalised pricing. pricing.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). It's everything from merchandising and pricing down to the postal service and dealing with returns. Brands (and retail, in particular) continue to struggle to keep pace. pricing.
The Frightening Ramifications Of High-Frequency Pricing
DECEMBER 1, 2012
It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). The bigger, more pressing, issue is leveraging technology to optimize pricing. The speed of price.
The Challenge of Online Selling for CPGs
MARCH 23, 2013
From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG According to an Integrated Marketing Services survey in February 2012, Millenials, Generation X and baby boomers all are looking for better prices, free shipping and same-day service as much as possible. price. Creativity is Key.
Your Brand Is A Learning Space
JUNE 26, 2015
While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. Some customers simply want the best price delivered in the most efficient way. Even if they can't buy something online, they want to know the price, and where it is available. big box retail. retail. retailer. How much more content does the world really need? We're seeing it everywhere. There's an opportunity here. Thank technology.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." major retailer.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.
Do Shopping Centers Have A Future?
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. We can shop online while we're still in the physical retail space. Brands and retailers are going to adapt to this. apple.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. Both consumers and retailers are empowered like never before. internet retailer. retail. retailer.
There's No Patience In Business
MARCH 6, 2014
Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). What unifies these somewhat divergent consumers is their to desire to get the best price and service with a smile. and he was raging against the retail experience and RadioShack ''s most recent announcement. Let''s not blame one retailer. retail.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
Some days, there is a significant discount, other days it is closer to the full retail price. The sale price of it has fluctuated so much since it came out towards the end of last year, that when people ask me how much the book is, my response is: "Whatever Amazon says it is at this moment." " With that, Amazon will also bundle it with other books to lower the price, so it''s even more confusing. How can anyone price products like this? This is what digital does that makes the future of retailing so fascinating. digital price tag.
The End Of Showrooming (And Webrooming)
MAY 15, 2014
" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape. retailer. First, we had "showrooming." Now, we have "webrooming."
Where to Find Affordable Apple Parts and Accessories
JUNE 26, 2015
You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. Buy From Certified Retailers or Repair Centers. Do you own an iPad, MacBook or iPhone?
How Your Brand Should Tell A Beautiful Story
NOVEMBER 5, 2014
Great price for value. retail. advertising b2b b2c blackfriday brand brandattributes casestudies casestudy commercial customerloyalty cybermonday digitalmarketing documentary internetculture marketingchannel media nationalgeographic onlinevideo patagonia retail shopping shortfilm socialmedia testimonial whitepaper wordofmouth wordofmouthmarketing wornwear youtube yvonchouinard
The iPad Should Be Free
OCTOBER 12, 2012
Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. retail. retailer. Have you ever heard of the "razor and blades business model?" It doesn't seem like a smart business model. or does it? Actually, it's not about Apple. It's about the consumer. amazon.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. retail.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes.
Business and Marketing Tips for the Beginning of the Holiday Season
OCTOBER 10, 2013
Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! Here are a few examples of concepts that you might want to promote and how to make the most of them during the holiday season : Retail Establishment or Website – we all know that retail rules when it comes to the holiday season. Photo Source).
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
The Only Consumer That Matters
JULY 31, 2014
Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
Don't Blame Groupon
OCTOBER 4, 2011
Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). Discounts don't lead to life-long customers who are now willing to pay full price. retail.
FEBRUARY 9, 2012
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. We have more and more consumers who are connected with highly powerful smartphones at the store level and they're doing a lot more than just price comparison shopping. Pundits think that e-commerce kills the retail experience.
Shocking Shopping Experiences At The Mall
JULY 25, 2015
The news that I read would have you believe that this is the end of retail as we have known it. How can the stores and malls compete in a digital world, where the best prices are a search away and nearly all businesses are able to sell something to anyone, anywhere in the world? . With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. retail. retail rat.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. That stuff is important to the business, no doubt. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.
The Complexity Of Simplicity
APRIL 10, 2013
Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). According to article in Time , JC Penney Ousts CEO Ron Johnson, Ullman Returns : "Penney''s stock price Monday evening showed investors'' frustration with Johnson and it''s uncertainty about Penney''s future. apple retail. retail.
The Marketing Agency Of The Future
MARCH 15, 2013
They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. " Marketing - as traditionally defined - is about the Four Ps (Product, Price, Place and Promotion). retail. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed. Nothing more. brand.
The Bright Side Of Black Friday
NOVEMBER 25, 2011
Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If there are people lining up from three o'clock in the morning in front of your store to score a special price on a panini grill, why not make that experience as pleasant as possible? retail. retail brand. retailer. Everybody loves a deal. Black Friday is one of those days when we wind up seeing the worst in people. Smiles are free.
Why I Hate Black Friday
DECEMBER 3, 2014
When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. Back to Best Buy: When I finally do buy something, I want to know that I got the ultimate price. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? retail. retail nerd. retailer.
Living In A Shopping Mall
JULY 23, 2012
There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
Apple Is Laughing All The Way To The Bank
MARCH 13, 2015
About 10% admit to having used the gadget during sex." We live in this fascinating duality where technology is a must-have part of everything that we do, and - in the same breath - it is still a luxury, that is getting more and more expensive (did you see the pricing for the new Apple Watch ?). retail. I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With that size comes the detractors.
The Pending Implosion Of Daily Deal Sites
JUNE 17, 2011
percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. It's getting a little crazy out there. What made Groupon somewhat unique was that in order to capitalize on a radical deal a certain amount of people had to commit to it. percent of them never redeem the vouchers they've paid for.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Price: From $49 to $349 per month. 2. Price: From $29 to $299 + Enterprise pricing available on request. Price: From $97 to $447 per month. 4. Price: Alerts are free. Price: Prices start at $199 a month. 7. Real-time Insights.
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
Some retailers also took advantage of the abundant use of smartphones during the holiday season, by allowing consumers to price match other stores and even some websites right from their phones. Amazon’s app actually entices smartphone users to compare in-store prices to their site by offering the ability to scan the barcode of an item. It’s undeniable.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
For example, marketers and influencers can waste a great deal of time agreeing on pricing. Influicity attempts to solve this problem by evaluating the performance of each influencer and comparing that to the entire YouTube influencer population to calculate a fair price. Influicity’s pricing ranges from $125-$4,500 a month. Selections appear on the right.