Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
Your audience IS online, you just have to find the sandbox that they’re playing in. I once heard this line in a podcast, “Take what’s important and make it interesting.” It resonated with me immediately. I’ve been in the biotech space with Revvity , for the last three years. Are your decision-makers online? If so, in what capacity?
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