Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. We are rapidly embracing technologies that help us adapt to life under lockdown. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Re-evaluate Your Marketing Strategy.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Socialmedia.biz

FEBRUARY 5, 2019

Relying on word-of-mouth for marketing is not enough. Who would have thought that the dawn of social media will bring an effectual tan into the skin of marketing by allowing businesses to tap into an uncharted audience? LinkedIn has a lead generation feature that helps you generate leads through ad campaigns.

Social Media 84

Social Media How To LinkedIn Discount 84

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Oktopost

SEPTEMBER 9, 2019

We use it, we recommend it, we are BIG fans. Additionally, getting to know the other technology partners in attendance was a highlight. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Set it up, and let the platform do the work.

B2B 77

B2B Tools Metadata Marketing 77

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 130

Instagram Social Media Tools Metrics 130

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

Social Media 108

Social Media Facebook Virtual World Marketing 108

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. The number of times viewers have shared your video on various platforms.

Metrics 52

Metrics Analytics YouTube Video 52

Buffer Social

AUGUST 17, 2023

Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands. Leverage "platform arbitrage" by creating unexpected content on a particular platform to stay fresh and innovative.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Socialmedia.biz

JUNE 8, 2018

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. What is an Instagram chatbot?

Instagram 90

Instagram How To Retail FAQ 90

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. That became my passion. That vision drove me.

Team 150

Team Social Media Training Foursquare 150

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you.

Tools 52

Tools Social Media Curata Price 52

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Under Armour.

UGC 59

UGC Brands Apparel Content 59

agora pulse

OCTOBER 10, 2017

This may lead to some unfollows. If you are a vegan foods company and you post a photo of your recent deer hunt, you will deal with your fair share of unfollows (and perhaps a rise in angry comments). You’re using software that violates Instagram’s Platform Policy. Solution: Keep it going. Buying followers.

Instagram 139

Instagram Policies Buy Software 139

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Writtent Blog

JULY 19, 2013

The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business.

Class 72

Class Process Strategy Content 72

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 52

Instagram Metrics Social Media Engagement 52

Webbiquity SMM

FEBRUARY 28, 2011

Followers range from less than 10 (no, that’s not a typo) to more than 10,000. . • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Serious disconnect there.).

List 155

List Twitter Brands Microsoft 155

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Video ads will bring your marketing efforts to the next level!

Video 100

Video Vimeo Marketing YouTube 100

ProBlogger

MAY 17, 2023

I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company. Many bloggers sell appointments in their calendar, using a cart linked to a booking app or an all-in-one solution like Book Like a Boss.

Consultant 27

Consultant Blogger Conference SEO 27

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? Your audience typically grows gradually unless you use tools or paid advertisement to grow. For example, are they entrepreneurs, marketers etc. For some companies traffic is enough. Reach and Engagement.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Strengthening Strategy With Technology. But all brands have the ability to use technology to their strategic advantage.

Loyalty 60

Loyalty Company Engagement Data 60

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), So how are companies using streaming video today successfully? New ways to use streaming are popping up all the time.

Video 60

Video Brands Conference Eventful 60

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Linkedin allows you to see metrics based on seniority, company size, industry and designation. Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. SEOMOZ SEO Ranking Factors.

Google 166

Google Picasa Engineering Adwords 166