article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

article thumbnail

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ).

Hubspot 100
article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Ads (ad clicks, survey answers). Ads deployed based on intent data drive a 40% higher purchase intent lift and 30% greater consideration lift – so you can deliver well-timed, purpose-packed ads that contain value-driven messaging and target buyers who are proven to be interested by understanding the intent behind specific keyword searches.

B2B 88
article thumbnail

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

Data 176
article thumbnail

Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

Facebook 103