Social Media Strategies Summit

SEPTEMBER 23, 2022

That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” That wasn’t the case for any other social network.

Education 163

Education Examples Content Nielsen 163

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Waxing UnLyrical

JULY 24, 2012

A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012. here’s a good primer asking if neuromarketing research increase sales? via @ nielsen shar.es/szPMq and this great list of social media monitoring tools.

Nielsen 185

Nielsen Flickr Research Metrics 185

Likeable

MARCH 12, 2019

Last month, Pinterest fully automated its Shop the Look visual search tool, scaling its ability to match objects in Pinned photos to similar products that users can purchase from retailers. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. .

Platform 272

Platform Social Media Influencer Trends 272

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. from the IT-University of Copenhagen.

Nielsen 258

Nielsen Project Badge Disqus 258

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. We like your eagerness, but before you can start interacting and working with your influencers, you have to do some research. A tool that continues to help brands find true influencers in their field is BuzzSumo.

Influencer 111

Influencer Social Media How To SEO 111

The Social Media Incubator

SEPTEMBER 1, 2009

That fear could be keeping your company from using one of the best marketing tools out there; the internet. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Proactive Report

MAY 19, 2011

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen.

Nielsen 72

Nielsen News Survey Research 72

Buzz Marketing for Technology

JUNE 27, 2008

Personal Learning Network Tool for further investigation. Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. Microsoft Shares School Leader Development Tool.

Education 279

Education Ustream Microsoft Wiki 279

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Keyword research. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254

Google Class Creative Commons Yahoo 254

Razor Social

MAY 15, 2019

A recent research found that a majority of marketers leverage influencer marketing to increase brand awareness and reach new audiences: Source: Statista. or via third party tools that track social metrics. This may seem complex at first, and it would be if there weren’t any sentiment analysis tools available to do this job for you.

Influencer 104

Influencer Social Media How To Campaign 104

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Research suggests that for stronger brands, rewarding both parties works better. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. This is where thedata visualization piece – you pretty much have to be a bit of a researcher.

Social Media 128

Social Media How To Consultant Data 128

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Remember, research has shown that people trust peer recommendations over advertisements.

Conversation 111

Conversation How To Review Influencer 111

ProBlogger

OCTOBER 20, 2012

Between learning your way around whatever blog platform you use, deciding on your niche and content, researching the nuances of html, learning to decipher the lexicon and so much more, the work can seem endless. In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. Walt Disney.

Blogger 41

Blogger Nielsen Blogosphere Hosting 41

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Research: How do people talk about your industry and who are the influencers? How much can you afford to spend on the tool? • In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JULY 22, 2014

The audiences, topics, tools, and tactics employed in PR have evolved. ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. Image credit: PRNews. The world has changed. Are they on Google+?

Press Release 217

Press Release Nielsen Blogger SEO 217

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix?

Travel 75

Travel Hosting Social Media Influencer 75

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. And much more.

Research 210

Research Social Media B2B Marketing 210

Bare Feet Studios

APRIL 29, 2009

And also as a trainer, I track how people use the various web tools so I can pass on that knowledge to others. Naturally, it also informs our own creativity for using the tools too. FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix?

Travel 40

Travel Hosting Social Media Influencer 40

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. As you know, I don’t recommend tools I don’t already use, and this one is in the list of daily tools I can’t live without! Do some research on yours and begin to write down the words that jump out at you.

Hashtag 138

Hashtag Influencer Trends Industry 138

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. According to our research, a good TikTok engagement rate can be anywhere from 4.5% Click Creator tools. What makes TikTok so engaging? Get the calculator now! Click Q&A.

Engagement 100

Engagement Tips Metrics Remix 100

Keyhole.co

AUGUST 10, 2023

Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Sharing this with my readers, very well laid out! link] Top ?

Brands 145

Brands Content Social Media Consultant 145