Trending Sources

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. 10 best alternatives to the Google Keyword Tool. What to do?

12 Tools for Powerful Influencer Research

Spin Sucks

You need to do your research. There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Jane Hurst shares her favorite tools. The post 12 Tools for Powerful Influencer Research appeared first on Spin Sucks. How do you find the right influencers for your campaign?

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. SEMrush.

Let Qualitative Research Guide Your PR Programs

Spin Sucks

Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The more information you obtain from the research, the better your results! Here’s a guide to qualitative research. The secret?

The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Marketing Online Marketing Amazon create a tribe emotion marketing strategies marketing tools promote exclusivity promote urgency research data SEO the psychology of marketing wharton school of business Zappos

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Seven Effective DIY Market Research Tactics

Spin Sucks

By Francois Bondiguel Market research  can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important. Market research at its finest! It can even take years to conduct. No money? No problem!

10 Tools for More Productive Online Marketing

SocialFish

The right tools are crucial, so you can automate as much of the process as possible, and cut down on the time spent doing the rest. 1. It is an all-in-one business platform that works by giving you all the power over the tool. DrumUp is one of the most useful social media productivity tools around. Well, yes, and this tool is that way. Cool Social ToolsDrumUp.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.

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The Best Research Tools for Finding Kick-Ass Content

ProBlogger

Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. But that can’t stop bloggers from learning what makes content effective, what renders it ineffective and the analytical tools used to tell the difference. Answer the Public.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning. Keyword Research for Content Planning. Helpful Tools.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

Four Content Discovery Tools to Engage

Spin Sucks

You can count on a fresh supply of ideas online, but doing the research can be time-consuming. Content discovery tools address this challenge by finding the most-shared, trending content and providing relevant content suggestions for your weekly editorial calendar. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts.

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Instagram benefits from it’s association with Facebook in that advertisers can use similar tools to buy ads. And of course, they were right. ” And guess what?

How to Use Social Media for Marketing Research

Unspoken

While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.

New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.

New Research: Americans Hate Social Media Promotions

Convince & Convert

All of them using precisely the same tools and formats to jostle for your attention. New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions. Your Company Needs to Be Human Because You’re Competing with Humans. Go to your Facebook Wall and scroll down for a while. Friend.

Social Media Tools and Resources for Social Learning

SocialFish

Here’s a link to the list, which includes articles on social learning and the difference between social media and social learning, then a list of social media tools and platforms that I think go hand-in-hand with social learning. Social Media Platforms and Tools for Social Learning. Content Strategy Cool Social Tools Featured Social LearningLivestreaming is hot.

Time-Saving Tools and Apps for Social Media Management

SocialFish

So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. Depending on your research goals and your budget, any of these solutions can be right for you. than we find on storytelling.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

Best Keyword Research Tools

Writtent Blog

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier. Google Adwords Keyword Tool. Market Samurai.

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys. Yammer – Yammer is an internal communications tool. This is even a great tool for domestic communications. This service is free up to 2,000 subscribers.

Tools for Mobile Marketing Strategy Success

Spin Sucks

Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Below are some tips and tools you can implement into your mobile marketing strategy in order to measure how effective it is, and improve based on your findings. and nearly $220B worldwide.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

Using a tool like Insightpool’s proprietary algorithm, you can gain direct access to social data and pull key finding about customer and prospect characteristics. 2. Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchWith the annual U.S.

Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research  by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. So most social media managers’ have resorted to using 2-3 social media management tools for full feature set to match their use case. The chart below summarizes functionalities offered by 23 social media management tools.

The 11 Best Free Email Marketing Tools

Sprout Social

Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. Coding Tools.

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Three Tools to Show PR Value

Spin Sucks

Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. The post Three Tools to Show PR Value appeared first on Spin Sucks.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. Storify  (paid).

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza!

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Here are some informative, free tools to find and research other blogs that will give you what you need in both of the above departments! PostRank. Compete.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. think the best thing to do before trying to utilise any keyword tools at all is to simply use your own brain to come up with ideas. Three Tools Which Still Bring the Power. Learn guitar. How to strum. Learn guitar chords.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.

Four Free Tools Every Content Strategist Should Be Using

Spin Sucks

That’s why I want to share my favorite free tools for every content strategist. Four Free Tools Every Content Strategist Should Be Using. Usertesting.com is a great tool, but it can be expensive. The good news is a free version of their user testing tool is available to use three times a month. Crazy Egg is a heat-mapping tool that offers a free trial. Gender.

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