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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision. These offer qualitative insights into the buying process. Set your goals What do you want to get out of this process?

Examples 103
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

For any brand marketing on social, discovering those opportunities for a fly-on-the-wall look into your product, people and processes is gold. You see it in moments like players being able to casually answer impromptu questions while heading to practice.

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers.

Report 242
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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Nielsen 160
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Without this ability to infuse our processes with data and connect our communications and PR efforts directly to measurable results, we are limiting our ability to reach our full potential and making it harder and harder to maintain our relevance within the modern revenue organization.

Nielsen 140
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?