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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.

Strategy 130
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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? E-mail newsletters and RSS feeds. Recommended Tactics. Link reclamation.

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How to Make an Infographic That Encourages Engagement on Social Media

agora pulse

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Create a catchy headline.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Share visual content on media-specific channels. Curate and comment on the best content.

Tips 98
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter.

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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it.

How To 98
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Register for a webinar , a seminar, or a newsletter. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Inbound Leads.”