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Fake news: Can you tell the difference?

Sherrilynne Starkie

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care. Fighting fake news. Clearly the PR profession is really worried about the viability of real news media.

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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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Universities: How to Use Social Media as Well as Students Do

agora pulse

College students are savvy about social media, so shouldn’t it also be the other way around, too? Attracting New Students. Where did current students first hear about the university that they attend? So, universities need to show their institution as a place that makes students want to accept their invitation.

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How Students Can Spot Fake News On Social Media

Forbes Social Media

There is no denying that the country is as divided as ever – and those on both sides of the political spectrum continue to present their side of the story. On social media this has "increased the volume," but it has made it especially difficult to tell fact from fiction.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

But what won’t change is the desire for meaningful interactions between the university and its students. If you’re working in university administration, you’re likely already hyper-aware of the fact that a large majority of your school’s students are glued to their phones daily basis. Counseling sessions.

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10 Ways Universities Can Use Facebook to Market to and Connect With Students

Buffer Social

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. Nowadays, it’s also common for prospective students to research on Facebook when deciding their university and course.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

The Western Interstate Commission on Higher Education warned about a forthcoming enrollment cliff, predicting that the number of students graduating from higher education would drop by 350,000 – 400,000 annually. A potential 400,000 fewer students sounds scary. First off, let’s clarify what we’re talking about. Unfortunately not.