yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #1 – Humanize Your Business! Trend #2 – Know Your Target Customer!

Trends 279

Trends Marketing Mobile Wireless 279

The Realtime Report

OCTOBER 31, 2018

How to Protect the Privacy of One’s Mobile Device. According to a Q4 report by We Are Social of 2018 Global Digital Trends, there are almost 4.2 Most of them are connecting through mobile devices. In general, mobile internet usage accounts for more than half of all global web traffic. Install a mobile VPN app.

Privacy 89

Privacy Mobile SMS How To 89

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Buffer Social

JANUARY 25, 2018

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018.

Social Media 111

Social Media Trends Report Survey 111

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). 2018 Content Marketing Statistics and Trends.

Template 167

Template Templates Trends Content 167

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 211

Strategy Marketing SMS Mobile 211

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 137 responded to the survey.

Study 285

Study Social Media Survey Conference 285

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Infographic by Sharethrough. Related posts: Instagram or Vine? Related articles.

Advertising 273

Advertising Comparison Travel Survey 273

Idaconcpts

NOVEMBER 18, 2010

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Tweet This!

Banking 137

Banking Mobile SMS Technorati 137

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. Trend #1: Focus on Generation Z. Trend #2: The Rise of Messaging. Christian Collins , 3.5M

Platform 272

Platform Social Media Influencer Trends 272

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. The survey also asked about security concerns. Two-thirds of respondents expressed concern about whether their mobile security needs are being addressed. adults by security app Clean Master.

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97

Survey Marketing Social Media Management Badge 97

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Hootsuite

JUNE 9, 2022

And unlike traditional surveys, there’s no waiting for results. Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. Twitter polls aren’t lengthy customer feedback surveys –– they’re short and sweet informal questions. Voting only takes a second or two—at most. ?.

Engagement 145

Engagement Twitter HootSuite Survey 145

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. At Tonic Design Co.,

Mobile 60

Mobile Strategy Loyalty SMS 60

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

yMarketingMatters

JANUARY 10, 2014

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

The Realtime Report

APRIL 14, 2014

Facebook tests new privacy tweaks – Facebook is in the process of rolling out “slight tweaks” to its privacy settings, including updates to the drop-down menu that lets users choose who can see each post, and short privacy surveys to learn what features users aren’t comfortable with (re/code).

News 170

News Social Media Reddit Notification 170

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape.

Trends 60

Trends Social Media Strategy How To 60

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Buffer Social

FEBRUARY 18, 2021

I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. The combined survey of our teammates and increasing global proof that the four-day work week could be a good solution is what spawned our one-month trial. at our October survey.

Survey 96

Survey Team Guidelines Project 96

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Data 125

Data Survey How To Review 125

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 105

Sentiment Analysis Patterns Price 105

Firebelly

DECEMBER 16, 2013

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Be transparent – think “always on”.

Influencer 233

Influencer Marketing Authentication Survey 233

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

Social Media Strategies Summit

SEPTEMBER 12, 2019

This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. According to Econsultancy’s 2019 survey , 22% of marketing respondents reported using a mixed programmatic trading model, with 29% running with solely in-house operations. What is programmatic advertising? Source: Econsultancy.

Advertising 118

Advertising CPM CPC Buy 118

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology. They announced plans for personalization back in 2016.

Examples 200

Examples Marketing Retail Automotive 200

Buffer Social

DECEMBER 17, 2019

According to one survey , “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”. Create mobile-first content. As with most sites, mobile is extremely important on Pinterest.

Brands 98

Brands Mobile Campaign Trends 98

Hootsuite

DECEMBER 20, 2019

When it comes to Facebook age demographics, this trend will likely increase as the middle-aged population ages into the senior sector. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. Not all users are given a designation, but a recent survey in the U.S. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111

Pixlee

DECEMBER 1, 2017

To help you out, here are five key trends you should consider when developing your 2018 strategy. It has proved that mobile gadgets are major influence in customer engagement and interaction with brands. Okay, before you roll your eyes and say, “influencer marketing was huge in 2017, how is this a trend?” Micro-Moments.

Trends 40

Trends Strategy Marketing Hubspot 40

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 101

Features Social Media Curation Geotagging 101

Ignite Social Media

APRIL 17, 2020

After all, Walmart’s mobile app shot to #1 in the app store, meaning that a lot of people discovered the convenience of BOPIS (buy online purchase in-store) and curbside pickup. 85% of global survey respondents indicate they are exercising during the COVID-19 crisis and 40% plan to continue doing more after we return to normal.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

OCTOBER 27, 2020

Just before we dig into this quarter’s trends in more detail, here are the essential headlines you need to make sense of the global ‘state of digital’ in October 2020: Total world population: 7.81 Number of people using mobile phones around the world: 5.20 However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Pro: Falcon.io

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Marketing

JANUARY 24, 2010

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. There is no question that digital marketing continues its upward trend.

Automotive 165

Automotive Marketing Syndication Trends 165