Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

MARCH 20, 2013

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. and that's just TV. What are we going to do about it?

Nielsen 111

Nielsen Content RSS Newsletter 111

Hootsuite

MAY 18, 2023

But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Video 112

Video HootSuite How To UGC 112

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Provide text-based customer service.

SMS 108

SMS Strategy Marketing How To 108

Oktopost

APRIL 22, 2019

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. Ruler Analytics.

Software 101

Software Marketing Analytics B2B 101

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? 38% of Millennials are bilingual. They’re social. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

OCTOBER 9, 2018

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. Platforms are embracing private communication. Now, it’s all about private, 1:1 messages. This is why we built SocialChat.

Conversation 94

Conversation Widget Nielsen Study 94

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. they want it from the beach and commute to work to their backyards and across multiple platforms. Parallel play is all about people in the same room watching different shows on different platforms. micro mobility. Parallel Play.

iPad 104

iPad Nielsen Advertising Activities 104

Hootsuite

NOVEMBER 25, 2015

That may have a little something to do with Twitter’s great focus on mobile…. Mobile advertising revenue accounted for 86 percent of the total Twitter advertising revenue. People use smartphones so much today that every business is scrambling to optimize for mobile. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Smarp is an advanced employee advocacy platform, which has several useful features that LinkedIn Elevate doesn’t.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Smarp is an advanced employee advocacy platform, which has several useful features that LinkedIn Elevate doesn’t.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

The Realtime Report

NOVEMBER 26, 2019

With linear TV and entertainment continuing to lose viewers as folks cut/shave their cables, they bet on the winners and spread them across more platform opportunities. mobile, PC and tablets to provide clients a total audience picture. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Mindjumpers

DECEMBER 14, 2011

The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. People whose most recent location is the selected area, as determined only via mobile device. Glad you asked! Recently in this location.

Facebook 166

Facebook Travel Mobile Comparison 166

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Sina Weibo , with over 400 million users, is the most popular micro blogging platform in China. It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. The hottest mobile app currently is without question Weixin ( WeChat in English).

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

How to Choose the Right Platform for Employee Advocacy. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 28, 2016

Are they on mobile phones or desktops? Any decent publishing or creation platform will provide you with the numbers that prove what your audience is (and what your audience isn’t) responding positively to. Use listening platforms to track their activity on social media. Keep Your Finger on the Competitive Pulse.

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Twitter is adding 300,000 new users per day, and 80% of Twitter use is on mobile devices. How to Use Your Blog to Drive Social Sales by Social Media Examiner.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. www.fastpitchnetworking.com) - both of which offer a more robust platform for networking and promoting a business. mobile web.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” And 37% of buyers have consumed b2b content using a mobile device. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. . • 53% of employers now research candidates on social networks before hiring. • StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Webbiquity SMM

JANUARY 24, 2012

Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. A quick guide to 5 social media platforms by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

MARCH 16, 2017

Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Audience growth: Instagram is one of the fastest growing social media platforms. one in five minutes spent on mobile is spent on Instagram or Facebook. App (mobile or desktop app). In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). It’s a guide on building sites which withstand any search, social or platform changes. Sadly for MG, Twitter and Facebook are far bigger platforms. Let’s start with search.

Sites 96

Sites Industry Blogger News 96