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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Let’s take a look at some examples of brands standing out and crushing their Black Friday social goals.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. Mobile connectivity just changed everything (again). email newsletter. millennial media.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Build customer loyalty.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter (The Arkayne Blog) Tagged as: edison research , facebook , research , social networking , twitter , twitter statistics Did you enjoy this blog post?

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How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

Check out these highlights from the 2020 social media agency guide from Pinterest. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Need to learn how to use Pinterest for business? Max Width Video.

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