Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

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Waxing UnLyrical

DECEMBER 13, 2018

You can find all kinds of guided meditations on YouTube or on apps like “Headspace,” “Relax Melodies,” “Nature Sounds,” “Insight Timer,” “Mindset Success,” and “Deepak Chopra Meditations.”. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. If meditation is new to you, it’s not complicated.

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Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play.

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Waxing UnLyrical

AUGUST 5, 2016

The other day I caught an NPR report on the YouTubers descending on the Games. million subscribers on YouTube , he’s got a more avid fan base than the New York Times , which reported last month that it had 1.2 This is why influencer marketing is such a big thing these days. Stop the world and let me on. But with 1.4

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Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of third party validation over YouTube influencers.”

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Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

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Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. On the other hand, brands the world over are leveraging more tech-based gamification methods, such as mobile devices and social media, for the betterment of their market position and general reputation with customers and potential customers.

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Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Waxing UnLyrical

DECEMBER 18, 2013

It urged NRIs (Non-Resident Indians, a critical audience and source of investments in India) to leave video messages of support for the party on YouTube. 20 crore [Ed: ~$4.6M] through marketing, and most of that money was raised through online marketing. ” That’s a lot of money!

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Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond.

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Waxing UnLyrical

JUNE 27, 2012

minute video has been seen by 50,722 (and counting) people on YouTube. What do you think about the company’s use of Facebook and YouTube? A little over 7,400 people on the site were talking about it, and the final 4.5 And Nissan sold a little under 31,000 Micras since launch till end-March. Image: iambents via Flickr, CC 3.0.

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Benefits v.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

JUNE 10, 2016

Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows. Some PR purist is probably going to exhale fire and brimstone at me, accusing me of thinking like a “marketer” as opposed to a “PR person.”

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Waxing UnLyrical

JULY 24, 2013

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. News Health article. Benefits v.

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Health Care Social Media Insurance Education 192

Waxing UnLyrical

MAY 28, 2011

I used the XOOM several times to show my kids at the Boys & Girls Clubs of West Central Missouri different videos on YouTube, impromptu discussion of how using Facebook and Twitter can be a part of a job, and that the Internet is more than just a place to find video games to play. How about you? Let the XOOM vs. iPad debate begin.

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Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. After all, in just a couple of weeks, the video has made it onto CNN and its views on YouTube are climbing by the second.

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 5, 2010

Happy dog, big tongue, from mcira on YouTube. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Well, Bhutan , for one. Four unintentionally depressing self-help books on happiness , from Cracked.com. Why: there’s always two sides to a story. Wanna Subscribe?

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Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

NOVEMBER 10, 2010

Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? But if what tickles your fancy are other mediums of communication, go for it. Wanna Subscribe?

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Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

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Video Tips Statistics Vimeo 100

Waxing UnLyrical

AUGUST 24, 2016

YouTube allows you to create links; you can also write links in the description that encourage future behavior. It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. How many immediately skip the ad when you are able to on YouTube?

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Waxing UnLyrical

APRIL 18, 2019

I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer. Today my show is simply called, Classroom Without Walls. See the picture below.)

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Communities Influencer Brands Class 174

Waxing UnLyrical

DECEMBER 9, 2010

I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube. Thats the beauty of videos and YouTube its almost better to just come across as a normal person and produce a video that someone looks at and thinks "Wow, I could do that!"

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Video Class iPad Film 218

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. Just check out YouTube for proof! So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. Especially a celebrity.).

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

FEBRUARY 9, 2012

Which is why I made this little video ((you can watch it on YouTube if you can’t see it in your Reader): It took some guts for me to do that. That’s the not-so-secret weapon in your social media marketing arsenal. Being Real: Social Media Marketing’s Not-so-Secret Weapon. All you have to do is use it.

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Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. How about you look at these numbers this way: more than half of these respondents said they spend up to two hours watching YouTube or Facebook videos… per week.

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Content Hubspot Survey Report 100

Waxing UnLyrical

JULY 22, 2011

While this is all ripe for comedy fodder, and there are a million jokes out there (my personal favorite was found in the comments of the ad on YouTube: “The next step is suing all women for having boobs.&# ), I’m going to attempt to discuss this in a serious manner. Celebrities like Kim Kardashian have a tenuous hold on fame.

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News Creative Commons Sentiment Flickr 198

Waxing UnLyrical

OCTOBER 11, 2012

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Why did YouTube’s market targeting dynamics think I was right for the ad? Image: Vectorportal via Flickr, CC 2.0. So there you have it.

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Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

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Tools Marketing Discount Hubspot 191

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog. Creativity: Example.

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