Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.

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Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .

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Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Tools like Radian6, Netbase, etc., Pretty radical, eh?

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. Automation and tools.

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Communities Content Marketing Community building 100

Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. How to be more analytical. Focusing on the numbers. Being more results-driven.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. There are many tools that can help you find the right keywords. I sure hope so.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

MAY 28, 2011

Compatibility with Flash, the ability to upgrade to 4G service from Verizon, and the flexibility of Android and the Android Market are what makes the XOOM a winner over the iPad in my book. The XOOM runs about $600 to start, and has about 4GB less storage than a comparable iPad. How about you? Let the XOOM vs. iPad debate begin.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. If you don’t embrace the new tools, someone else will and they will get the job instead. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

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Authentication Brands How To Review 125

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

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Trends Survey Template Templates 175

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. How do you use digital tools in your business?

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MAY 13, 2019

There are more specialized social listening tools that can filter the noise and help you analyze and respond better. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Use the Right Social Listening Tools. List at #5 below. Identify Relevant Groups, Communities.

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Waxing UnLyrical

DECEMBER 21, 2018

Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Traackr is another tool which can help you to find influencers. Other objectives can then be listed in priority of importance. A communications strategy can then be developed around these objectives.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction. Responsibly-designed research.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR.

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Delicious Banking Campaign Course 163

Waxing UnLyrical

JULY 21, 2014

Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Ian Cleary explains the context which is best for each. How does context play into your business strategy?

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see: A2 Measurement of outcomes forms the foundation of Marketing in the Round. and this great list of social media monitoring tools.

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Nielsen Flickr Research Metrics 185

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Image by Diggity Marketing via Unsplash, CC0.

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Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. Image: Jason Rosewell via Unsplash. A former U.S.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. The Count the Kicks app is a vital tool for expecting mothers to monitor their baby’s movements.

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Waxing UnLyrical

OCTOBER 5, 2015

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts. A solution to the content marketing measurement puzzle. Marketing Mythology: The ROI of Storytelling. That’s why storytelling marketing offers a subtle revolution,” says Ralitsa Golemanova as she explains why sometimes it is not all about the numbers.

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Proposal ROI Consultant Journal 100

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

DECEMBER 13, 2018

Now that you have the most important tool in your toolbox working in peak performance mode, you’re ready to do that thing you do so well! Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

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Strategy Energy Small Business System 175

Waxing UnLyrical

JUNE 22, 2016

The point I’ll demonstrate is that these are tools that are now available to any communications professional. It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Facebook Instant Articles. Apple News. 40 percent of mobile devices in the U.S.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

NOVEMBER 2, 2017

Then created PRtrak,1st PR msmt tool – now owned by #burrellesluce. She further noted that a great tool to advance measurement is AMEC’s framework: A2 Best fix is new #amec Integrated Framework that trains you on the whole process [link] @abxindex #measurepr. Angela Jeffrey (@ajeffrey1) October 12, 2017. abxindex #measurepr.

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Research Advertising Questions Communities 193

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Takeaway: Stop and pause. Where is your industry going? What can you learn from competitors? billion by 2023.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

MAY 29, 2013

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

JUNE 5, 2018

Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. A4) Know that the tech is only a tool to help you, not do your job for you. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. . – Digital and visual storytelling.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 11, 2019

While the last two are tools to learn instead of full solutions, they at least get you moving in the right direction. To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers. The rewards are sweet. Image: burak kostak via Pexels.

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Strategy Content Analytics Metrics 161