The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Reference Links 1. Every search engine shows different market share and it is not right. I think there must be some alarm bells ringing in their mind. searches 2.

Engineering 149

Engineering Hitwise Statistics Google 149

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 126

Tips Sentiment Marketing Real Estate 126

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JULY 13, 2022

and European markets is a unique challenge for U.S-based based marketers. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. Social media in Europe: Advice from 3 marketers in the region. Managing a social presence across U.S.

Social Media 99

Social Media Strategy Statistics Trends 99

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

The Realtime Report

JANUARY 29, 2014

Another important takeaway from the report: Facebook’s share of referral visits is dropping (15% year-over-year) while shares are rising for Twitter (referred visits up 125% year-over-year) and Pinterest (up 89%). Where does that leave marketers? The actual numbers: a visit from Facebook is worth $1.22. from Tumblr, $1.10.

Tumblr 164

Tumblr Statistics Yahoo Social Networking 164

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Socialmedia.biz

AUGUST 17, 2018

Do you have a service business that you are struggling to market effectively? One way to better market your service business properly is to focus on your primary target audience. Consider carefully what kind of customers would need or want your services before investing time and money in marketing to a particular audience.

Tips 63

Tips Marketing Construction Discount 63

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 110

Process Sentiment Analysis Applications 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

MARCH 5, 2020

Master’s degrees can increase your earning potential significantly, and business degrees are both one of the most popular choices and most significant when it comes to earning more, according to the Bureau of Labor Statistics. MBAs are among the top graduate degrees in the US, and for good reason.

Travel 133

Travel Skills Study Compete 133

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!

Social Media 105

Social Media Marketing How To Metrics 105

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. Happy marketing! More information about Matt can be found below. I’m a very analytical person.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

FEBRUARY 24, 2022

Mobile commerce (also referred to as “mcommerce” or “m-commerce”) is a branch of ecommerce that covers any transactions conducted on a mobile device. The continued boom of mobile commerce goes hand in hand with the growth of multichannel marketing. 4 must-know mobile commerce statistics and market trends.

Mobile 107

Mobile Retail Buy Real Estate 107

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign. About Michael Peggs.

Campaign 61

Campaign Tools HootSuite Marketing 61

Sherrilynne Starkie

JANUARY 30, 2016

This year Oxford Dictionary, arguably the world’s most respected English language reference, partnered with SwiftKey , the tech company behind predictive text, to explore frequency and usage statistics for some of the most popular emoji across the world. Tears Of Joy was chosen because it was the most-used emoji globally in 2015.

Statistics 150

Statistics Campaign Social Media Engagement 150

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign. About Michael Peggs.

Campaign 60

Campaign Tools HootSuite Marketing 60

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. You need to get your geek on!

Tools 111

Tools Tips Content Marketing 111

Sprout Social

MARCH 30, 2020

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. This means referring to yourself or your company in the first-person (“I” or “We”) and your reader in the second-person (“You”).

Content 140

Content Case Study Sample Samples 140

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . You know the type of person I am referring to here. Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35). SoundCloud.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

AUGUST 22, 2012

Recent updates to the platform have made life a little easier on social media marketers. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites. Is so, you have probably relied on Google Analytics. Filter Social Media Traffic.

Analytics 147

Analytics Report Social Media Google 147

Koka Sexton

JULY 31, 2012

This is a very beneficial business strategy especially when it comes to marketing. Social business marketing is done through the involved communities. Instead of hiring marketing consultants to handle this crucial business aspect, the communities make all the critical decisions on it. Know your metrics. Keep in contact.

Marketing 94

Marketing Consultant Metrics Statistics 94

BeingOptimist

APRIL 27, 2022

Prevalent examples that can be referred to as a great move from established companies. It is the most sought-after social media currently in existence that is left behind whenever a dynamic innovation hits the market. If we look closely and address the implications of such disruptive technology in the banking sector, then J.P.

Strategy 52

Strategy Industry Banking Statistics 52

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. Pinterest usage statistics.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. When defining social selling, it’s important to understand how it differs from social media marketing and advertising. Dell made a whopping $6.5

Strategy 52

Strategy Tips Buy Activities 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 62

Data B2B How To Metrics 62

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. It’s calculated by tracking and storing how long a user usually spends on a post, and optimizing for interactions in which users spend statistically significantly longer periods on the post. Longer time spent correlates with higher ad recall.

Metrics 72

Metrics Marketing Analytics Video 72

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Reference not only other’s posts, but yours as well.

Strategy 60

Strategy Content Marketing Influencer 60