Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. The best way to do that is to ask good questions.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Here are some of the “sound bites.&#.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

JANUARY 20, 2016

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. ” You may need to ask yourself a few questions to help you through this process. Who is the target audience that your products or services are being marketed to? Identity/Branding.

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Strategy Tips Marketing Project 100

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Marketing B2B Meme Organization 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

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Content Committee Marketing Consultant 100

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

SEPTEMBER 24, 2021

Several years ago, I made a sea change in my career, when I transitioned from being a working actress and director into PR and marketing. Questions I am often asked about HBAP. I have no idea; only you can answer that question. And if you still have questions, the enrollment counselors are truly terrific. Hammond leads).

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Analytics Questions Class Data 246

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Communities Content Marketing Community building 100

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. This begged the question: what data sells at what price, and to whom? Do You Have a Stake In The Personal Data Market?

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Data Discount Travel Marketing 182

Waxing UnLyrical

AUGUST 5, 2015

The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.” Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Here are four questions my peers often ask and some insights. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 2, 2017

We continued our discussion by moving on to a question about barriers to measurement. Uncovering gender bias can be tricky, so the next question asked what challenges there are in this type of measurement: A5 It’s never been done before. PR’s use of images in content marketing and social must be equally guarded.

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Research Advertising Questions Communities 193

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old. Compare audiences.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

MARCH 21, 2013

We answer questions on Quora. Certainly, this is how many of us market our services. So yes, there is a benefit to us constantly, and consistently, producing content, much of which is in response to others’ questions. We speak at conferences (sometimes even if we’re not paid for our time).

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

MARCH 21, 2019

Next, if he encounters any issues with the purchasing process we need to make sure his customer service experience is as smooth as possible and all of his questions get answered. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. It’s the nature of our modern world. Soothsayer.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JANUARY 25, 2016

7 Questions to Ask When Developing Your Brand Strategy. Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. 3 Questions to Ask while Developing your 2016 Content Strategy. Please share in the comments below. .

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Strategy Consultant Software Campaign 100

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. A Final Question. Image: Jason Rosewell via Unsplash. A former U.S.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

APRIL 4, 2019

To do this thank them when they share your content, reply to their questions, engage with their content, response to comments and address negative comments. She is an experienced marketing and communications expert. Let’s dive deeper into these.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

SEPTEMBER 5, 2019

Next question … Does Your Business Have a Vascular System? Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. For the Simon Sinek fans, it could be your “Why.” Just like the heart, this part is crucial. It should drive your business in almost every way.

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Strategy System B2B Organization 150

Waxing UnLyrical

JULY 8, 2013

4 Questions to Ask Before You Publish Content. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media!

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Content Resources Consultant Flickr 205

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day. Let’s dig right in.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Question 3 asked if anyone had ever spent time measuring something that, in retrospect, wasn’t worth measuring at all. Here’s her recap of the chat. And Happy Anniversary to my parents!

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Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

MAY 29, 2013

This evolution of Klout allows users to ask questions of experts. Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence. Details in this Wired piece.).

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

APRIL 20, 2016

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Check out these success stories from Philips and Travelocity.). What should you say? (Or

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Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

DECEMBER 18, 2013

Canada, and Hong Kong, answering their questions, gaining their support, and raising clean (i.e. The supporters of the party were very active on Twitter, making sure to provide answers if anyone had any questions or needed clarification. Using G+, AAP reached people not only here in India, but the Indian diaspora in the U.S.,

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Social Media Campaign Exercises Compete 223

Waxing UnLyrical

FEBRUARY 19, 2014

I’ll leave it to the constitutional scholars to answer that question. That means, just because the NSA engages in questionable social media monitoring practices, employers don’t necessarily have the same rights. In the U.S., Let’s focus on employee privacy in the workplace. The short answer is yes. Ownership impacts surveillance.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MARCH 28, 2014

Give or take, this is more or less what we as marketers are dealing with, when it comes to reaching our audiences. That, as Sherlock Holmes might say, is the question all marketers must answer. Marketing Shonali Burke Social Media engaging in social media social media marketing' So how are you. I know my answer.

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Consultant Conference Social Media Meeting 181

Waxing UnLyrical

JULY 10, 2012

When clients come to us and say, “Help me do X,” one of the first things we do – at least, I do, and I’m pretty sure my colleagues and friends who are smart marketers do the same – is ask, “OK. You want to do X. Now tell me, who are the people you need to help you do X?”

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Flickr Statistics News Questions 209

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. However, let’s examine this a little more closely.

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Hosting Consultant LinkedIn Energy 248