Direct Marketing Observations

MARCH 18, 2015

Let me ask you a simple question. If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience.

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Direct Marketing Observations

OCTOBER 27, 2023

Which is why I asked the golden child, Chat GPT, the following question: How do people navigate social media in an era of misinformation and disinformation? I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing?

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Social Media How To Privacy News 130

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

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Direct Marketing Observations

SEPTEMBER 30, 2014

Regardless, they were powerful words, if not a powerful question. This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' Maybe it’s the timing of words. My success?

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Sentiment ROI Company Strategy 196

Direct Marketing Observations

MARCH 31, 2017

Chances are, the answer to all three questions is some sort of yes. And marketers and bloggers and brands struggle. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you trusted? We’re curious.

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Blogger Eventful Questions Content 137

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Do you believe in the Klout score? of direct ticket sales.

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Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MAY 31, 2011

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. Over the weekend, I was asked the following question on Formspring. Great questions, don’t you think? Reward them. It has to fit for YOU.

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Social Networking Questions Organization Comments 168

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce?

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Social Media Products Conversation Questions 182

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. I can tell you answering any of these questions requires some soul searching. Social media marketer doesn’t mean social media analytics guru. For obvious reasons, it’s where I play and have played for the last eight years. Where does it fit?

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Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 17, 2010

If that is true, then you have to ask yourself a very simple question. This question delves into a deeper set of questions that if you cannot answer with a resounding yes, then you are flat out leaving money on the table. Those questions are: What do you want your customer/first time visitor to do on your site?

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Mobile Meeting Questions Sites 159

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. Two questions come to mind however. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 11, 2010

Good question right? If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing.

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Social Media Conference Policies Social Networking 174

Direct Marketing Observations

AUGUST 17, 2011

This is the uphill battle that all consultants, marketers, and marcomm people are facing. That looming Fortune 500 question, and it’s a valid one of- “How are you going to prevent our employees from doing something as stupid as these two did at Dominos ?&#. You can’t skirt this question.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

APRIL 22, 2011

According to Chris Koch’s B2B Marketing Blog He just comes right out and states, It’s official: Marketing owns social media management , in which I agree with his next question, Now what?

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

JANUARY 5, 2012

How important is content to marketing professionals? If Coke, one of the great purveyors of creative excellence thinks that content will be the centerpiece of their marketing strategy going forward, where does that put the status of the monkey? Maybe the better question for that client is, Really? You really think that?

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Advertising Strategy Content Questions 138

Direct Marketing Observations

JANUARY 12, 2010

I didn’t even get a chance to ask the really sticky questions. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question. This was a sales team of two and we got halfway in to the meeting before the question I asked could not be answered.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

MARCH 1, 2010

In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

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Hashtag Social Media Questions Marketing 156

Direct Marketing Observations

OCTOBER 10, 2012

I also notice that I have no choice but to answer the questions in order to vote for Chris Resop. I hate to say it, but this is a case study on bad email marketing. I would like to receive further email communications from Chevy. I don’t remember this having to be part of voting for the Roberto Clemente Award.

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Case Study System Study Communities 189

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Sure, we are.

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Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JUNE 9, 2011

So if I’m thinking that, what does that mean for you or the CMO, the CTO or the Director of social, or digital marketing or marketing? If what you’re doing, does not concretely answer in the positive one of the above 3 questions, the clock is ticking. And I’m supposed to be a thought leader?

Social Media Management 143

Social Media Management Metrics Company Organization 143

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. How many of you currently use Linkedin in your social media marketing/marketing efforts? New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool?

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B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MAY 13, 2022

The question though is, do the social platforms really care about us the user or us, the data source? The question is, do they want the user to decide? We know we are the heart of the conversation, as it has always been and always should be; the only difference is we know “what’s up” now more than ever. We’ll see in 2023.

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B2B Social Media Conversation Platform 112

Direct Marketing Observations

DECEMBER 8, 2011

After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday. 14) Businesses, brands and companies should incorporate tweetchats into their marketing mix. No two are the same. 12) There is a ton of room for growth for all Tweetchats.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

SEPTEMBER 26, 2013

I know you “get” what they all do, at least you should, but I have a question for you. The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Twitter has the RT button and the favorite button.

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

OCTOBER 29, 2010

But let me ask 2 questions. Tags: content marketing social media content strategy tom martin. Chicken and the egg? Tom Martin blew the lid off of this topic and I’m going to add my 2 cents. Does content drive conversation? Does good content drive good conversation? The answer is yes and yes. He’s right.

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Conversation Content Study Social Media 143

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

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Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

NOVEMBER 2, 2010

Marketing was marketing and technology was, well, technology and never did the two meet. The expectation is that I, as a customer, can ask a question online to a company and get a response back either from other customer zealots or from the company itself. While purchase patterns have changed, so have expectations.

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B2B Patterns Comparison Compete 199

Direct Marketing Observations

OCTOBER 14, 2014

One has to ask the question why? Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) virtual goods?).

Facebook 170

Facebook Features Social Media Questions 170

Direct Marketing Observations

SEPTEMBER 4, 2015

If you, as a digital marketer still don’t know what that value is, well then, shame on you. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. In 2016, it should be readily apparent that each relevant social platform has a specific value to us.

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Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

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Sites Social Media GPS Construction 148

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. Why are you writing it? Who is it for? Will they understand it?

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

FEBRUARY 1, 2011

What a lot of companies fail to realize is that we consumers will search for them, or they will eventually come up in search because of a question, a customer service issue, or because prospects want to see who they are. Twitter is free and Facebook is free and the barriers of entry and engagement are absurdly low.

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Twitter Brands Engagement Strategy 223

Direct Marketing Observations

APRIL 5, 2011

I know, it’s a loaded question but it’s simple really. Right now the bio page serves only to answer the most rudimentary of questions. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. I apologize for using my page as the example. The Bio section.

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Twitter Questions Publishing Examples 168

Direct Marketing Observations

MARCH 18, 2010

At the least it allows you to promote offers, ask questions and engage your customers. Pay particular attention though, to the Question/Answer section of Linkedin. Tags: social media Facebook Linkedin Twitter Social Media marketing marc meyer SMB. Facebook allows for you to connect with your customers. Setup is minimal.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. For larger business competing in multiple markets or globally, social business will play a larger part of their business success.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 7, 2010

The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself.

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Skills Proposal SEO Groups 148

Direct Marketing Observations

DECEMBER 16, 2016

That thinking posed a question internally… ‘How about a site on things I said? I love this question). Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. I quickly shut that thought down.

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Pluck Crowdsourcing Mobile Analytics 100