Trending Sources

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].

Essential Nonprofit Software of 2014


However, low-cost, nonprofit specific software is becoming more popular, thanks in large part to the rise of software-as-a-service (SaaS). Subscription based, nonprofit software grants organizations the opportunity to streamline administrative tasks and allocate resources to focus on direct services or strategic initiatives instead. Grant Management Software. percent.

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air. Yet, our entire team is 11 people, with nine of them half-time. Teamwork Like Basecamp, but better (for us).

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. By Michael Shearer. They are: “You’ll love it”  . It Does Everything.

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns. The post Using SocialCentiv Twitter Marketing Software for Lead Generation appeared first on Bill Hartzer.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

SEO Software Tool Review: Colibri

Bill Hartzer

The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. On this page, you can also put in your Paypal email address if you would like to become an affiliate for this product. Getting started is rather easy. Search Engine Optimization

How To: Measure Success For a Product Launch

Waxing UnLyrical

wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. Guest Post by Elise Perkins.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Four Ways to Use Agile Communications in Your Marketing Mix

Spin Sucks

Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. An Agency that Embraces the PESO Model Content Marketing Most Certainly is Not Dead.

Social Media Marketing Has a Major Influence on Moms’ Buying


Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

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3 Must Have Free Cloud Software Services

Jason Yormark

I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives. Great Social Media, Digital Marketing & Productivity Tools. I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea. Software

Here Comes the Content Marketing Shakeout

Convince & Convert

The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares.

Revealed: 10 killer productivity tools to keep you in love with your work

Absolute PA

It’s a character trait I have come to recognise in myself over the years, and sooo many of my clients when we work together to streamline their marketing. Or, being engrossed in the latest gadget/electronic device/social media platform/productivity tool to the point of distraction, stopping us from focusing on what’s REALLY important. swear it’s in our DNA. Echosign.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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Want To Double Your Productivity? – 10 Marketing Tasks You NEED To Outsource (And How You Do It)


And also the  10 marketing tasks you need outsource   to double your productivity. From our work with hundreds of small businesses, here are the top 10 most common marketing tasks that are outsourced: 10 Marketing Tasks You Need Outsource To Double Your Productivity. 1. Content Marketing Schedule. You're reading Want To Double Your Productivity?

Team 32

Pinterest Marketing for B2Bs


Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. Companies are creating more and more and more and more content for three reasons: The way they used to market doesn’t work as well as it used to work, and they are grasping at alternatives. Content marketing works for them, and they know it. Image from tweet this ).

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because of that, we often make judgments on companies, products, services, charities we’ll support, and events we want to attend solely by the headline of their content. Because there is so much out there, a backlash around content marketing is building. Vision.

Bots And The Next Wave Of Marketing

Twist Image

is a software application that runs automated tasks (scripts) over the Internet. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss.

Where Does Content Marketing Belong?

Spin Sucks

By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The content marketing role should be defined on skill set and not on department.

4 Strategies for Improving Social Engagement

Convince & Convert

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A  celebrity endorsement is social media gold for your brand.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? Yes and no.

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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. See how I segment these vendors into specific sub classes. Social Media Management Systems.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Pam is a content marketing rockstar.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A  celebrity endorsement is social media gold for your brand.

This is Why Your Customers Ignore Your Emails

Spin Sucks

According to Forbes , 67 percent of marketers believe email marketing is a great path to increase return-on-investment. . Let’s talk about how you can start to generate success with your email marketing. With a little bit of strategy and a little bit of spice, you’ll have your email marketing working for you in no time! Email Marketing in Different Funnels.

25 Excellent Content Marketing Tools for Your Brand


Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

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Five Best Practices for Start-Up Content Marketing

Spin Sucks

By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.

Comparing 21 social media marketing tools [Chart]


Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. However, there isn’t any one product that provides all eight features. on social media management software. Publishing. Campaigns & promotions. Lead generation.

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic


Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive. Tweetdeck keeps me very productive. Have you developed any social media productivity tricks of your own? So I have to spread out.

29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers  from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Neil Patel  says it super-eloquently: Content marketing is more than writing blogs. Here ya go.

4 Ways to Sell More Products Online


Whether you generate sales through coaching, services, eBooks, physical products or any of the many other ways bloggers can pull a profit , selling more products online means thinking more like a business. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. Ways to Sell More Products Online. Cross Sell .

Fetching Friday – 23 Posts on Marketing and Productivity


Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Companies That Are Dominating Content Marketing by John Rampton. Search Engine Marketing. Social Media Marketing. Ways to Market Your Small Business for Less Than $100 by Victoria Treyger. How to Improve Your Email Marketing With Social Media by Kristi Hines. Productivity. 10 Habits You Should Ditch Now to Bring Productivity to an All-Time High by Sujan Patel. Fetching Friday is back for week fourteen of 2015!

SEO 15

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

And on that note, I want to peel away the surface layer, where all you see is that I launched a product and presumably made a bit of money, and show you the reality of what goes on behind a product launch. Or at least a ViperChill product launch. The end result was that the majority of my audience knew a product was coming, and that it would be a game-changer for bloggers.

7 Facebook Marketing Case Studies


Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Read the case study.  .

Seven Ways Not to Do Email Marketing

Spin Sucks

More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. This can be a pack of resources, a discount on your products, even a quick how-to guide on ways to fix the main problem that they’re struggling with. Do feel free to share your number one challenge with email marketing right now. Exactly.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? As someone who strives to keep up-to-date with the latest marketing tools, I was curious to see what was the most popular for Support, Sales, and Marketing.