I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ Think while making as fast as you can – aim to have a product on Day One and then fix and iterate as you get. getting it right first means arriving to market late. The technology guys need the marketing guys to know how to take their products to market so ad agencies are still relevant and important. Marketing must be built into every aspect of what you do, rather than be seen as an unnecessary accessory to a good product. MORE >>

Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. Experiential products clearly stand to benefit more from social media. Of course, there is dialogue about these types of products (most of them relate to the buying experience or the quality, or lack thereof, about the product) Yes, it is possible to create campaigns to artificially stimulate dialogue about a brand or product. MORE >>

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Features. site) is helpful. MORE >>

Productivity 2.0: For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. But that’s old-school productivity, or Productivity 1.0. Today let’s take a look at Productivity 2.0: Don’t plan and hold meetings and form committees — just launch the software or product or service and keep improving it. But more and more, these trends are emerging and changing the way we look at productivity. Productivity 2.0: MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Four Secrets of the Super Productive September 28, 2010 | by Amber Naslund View Comments I actually don’t know if I’d be considered super-productive. There’s an entire industry of books, gurus, and other stuff around being more productive, getting more done, being more efficient. Tagged With: Productivity , project management , Time management [link] Chris Moody 5. It’s not fancy. Schedule it. MORE >>