You could circle the world at least dozen times just by stringing together all the words that have been written about productivity. You have the tools available to you and you don’t even need fancy software to achieve it. Every email productivity system in the world – if it’s any good, like Inbox Zero – requires that you get rid of the stuff you don’t need to reference anymore. Brass Tacks Productivity professional development Social media accountability Information overload personal filters social media fatigueHere’s what I mean. MORE >>

I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ Think while making as fast as you can – aim to have a product on Day One and then fix and iterate as you get. The technology guys need the marketing guys to know how to take their products to market so ad agencies are still relevant and important. Marketing must be built into every aspect of what you do, rather than be seen as an unnecessary accessory to a good product. That’s why software and ad agencies need each other. Experimentation is all. MORE >>

users as soon as 90 days from now, spells another nail in the coffin for the retail box model of software discovery, purchase and installation. Just as iTunes, Napster and the many other Web-based entertainment delivery models dramatically impacted the retail experience of physically purchasing (or renting) CDs and DVDs, so too will the software industry be impacted by an increased emphasis on Web delivery of applications. The concept of an iTunes-like software delivery method for purchasing is hardly groundbreaking. Tags: Web OS Software Google Apple MORE >>

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. gShift is the first software built from the ground up with that approach in mind. Pricing. MORE >>

To get the juices flowing for next year, I’d like to share an example with you: how to work with influencers to drive interest for your new product. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Imagine you are about to launch a new product. Influencer Marketing and Product Launches: A Step-by-Step Approach. Tip: think about terms your ideal customers would use to discuss your product category or to describe the context where they would use it. Provide product trials, beta access, free samples, etc. MORE >>