article thumbnail

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252
article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

Examples 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Up a Multichannel Distribution System

The Realtime Report

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. Public relations, media outreach, and press releases. Email marketing and newsletters. Retail stores. How to Set Up a Multichannel Distribution System. Social media profiles and blogs.

System 91
article thumbnail

Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Social

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. We chose the higher education, retail, and food and drink sectors where our experience and passions lie. To scale and truly stand out, I needed to niche down. This choice paid off.

article thumbnail

3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. Are you a press release? AUSTIN, TX.,

Examples 122
article thumbnail

The Marketing Agency Of The Future

Twist Image

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace.

Marketing 100
article thumbnail

The Perfect Website For Off-Line Marketing

Small Business Mavericks

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? This makes sense since you own a retail shoe shop. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. when your store closes.

Marketing 150