Waxing UnLyrical

MARCH 21, 2019

Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting.

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Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I still have my notes.). “Newsjacking” Still Works.

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Waxing UnLyrical

DECEMBER 11, 2012

He adored his little sister Jeanette, and because their family was very poor they had never experienced a Christmas dinner, a Christmas tree, Santa Claus or even opening a present during the holidays. Just praying and hoping they would come up with some money to put presents under the tree. Paying it forward.

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Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0.

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Waxing UnLyrical

JULY 8, 2013

Behind the Story: Q&A with the Media, presented by Cision. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media!

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

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Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! Stories stick. Stories connect.

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Waxing UnLyrical

OCTOBER 3, 2010

Commanding attention becomes even more important when you’re making a presentation. And preparing for, and then presenting at, Ignite DC No. I’ll write more about that later, but for now, here are seven extremely useful posts on presenting well: 1. The Zen of presentations, part 36: Prezi , from NeuroDojo.

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Waxing UnLyrical

JULY 12, 2013

His writing, like his speaking style, is truthful, down to earth, and sprinkled with the wry, deadpan humor that makes Jay… well, Jay, and one of the hands-down best presenters and teachers it has been my privilege to see. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book.

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Waxing UnLyrical

NOVEMBER 30, 2012

But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Here are three social media obstacles health care providers face and the underlying opportunities each present. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency.

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Waxing UnLyrical

OCTOBER 21, 2015

The easiest (and might I add best) way to package and present data is to weave it into a story. Data will often present the signal PR pros are desperately seeking when ideating a new story. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Image: Matias Garabedian via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Waxing UnLyrical

MAY 12, 2014

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Combine Your Blog Posts And Email Marketing Strategy For Better Results. Why: Do you treat your blogging and email marketing efforts separately or do you integrate them?

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

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Waxing UnLyrical

DECEMBER 13, 2012

Nobody is going to believe in your idea if you present it poorly. Whether you’re a comic book artist or a tech geek, it’s crucial that your video and presentation be top notch. Christopher regularly contributes to the Promo & Marketing Wall blog. What will that money go to? Be professional.

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Waxing UnLyrical

FEBRUARY 24, 2016

Feedback can range from presentations, proposals, and even homework assignments for class. SproutSocial: Snapchat Marketing Guide. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Freberg has presented at several U.S. Visual Chat session. Cision: 5 things you need to know about Snapchat.

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Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Content Marketing: Without Community, It’s Only Half the Equation. Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah!

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Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs. It has been great.

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Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.”

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Waxing UnLyrical

OCTOBER 21, 2016

22 , 5-7 pm, Duncan Alney of Firebelly Marketing & I of Shonali Burke Consulting are co-hosting a private event at Duncan’s beautiful home in Indianapolis. 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. 2:45-3:45 pm, White River H. 2:45-3:45 pm, White River H. Also on Sun.,

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Waxing UnLyrical

JULY 27, 2015

Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. The super powers of influence marketing. How can you improve your PR outcomes with the power of influencer relationships?

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Waxing UnLyrical

APRIL 13, 2011

But what about the substance of his presentation? Throughout Professor Crystal’s presentation, which included plenty of lively debate, we were also treated to plenty of historical examples of how abbreviation actually improved language over the centuries, and that what has happened in the last 10 to 15 years is nothing new.

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Waxing UnLyrical

AUGUST 28, 2013

Make sure whoever is presenting, speaking, or headlining will bring a fresh perspective… someone unique who offers a new point of view. Susan Rubin is a marketing specialist at Cision , where she manages its webinars and events , among other activities. Choose a Compelling Topic. Hire a Consultant. So… those are my tips.

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Waxing UnLyrical

FEBRUARY 16, 2011

The shoes finally came, I loved ‘em and ended up writing & talking more about them, as I did on BNET … and WUL earlier… and here again… and have started using them as a case study in presentations. I said neat video , not neat presentation. Second: social media is a jeweler’s best friend.

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Waxing UnLyrical

JUNE 9, 2017

” … but then you were presented with Amarillo instead. ” In this case, it happened to be the Amarillo wind, which everyone who lives there will tell you about. Flip it on its head. The way I wrote the subject line, you heard the opening line of “Oklahoma!” Totes unexpected and totes chuckle-worthy.

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Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Relationships are solid gold to a marketer. Who’s doing it right?

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Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

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Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Content marketers need to be more like meteorologists than fortune tellers. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Its effects are cultivated, complex and cumulative.

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Waxing UnLyrical

JULY 24, 2013

But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle : Social media adds one more thing to a doctor’s already busy schedule.

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Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

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Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. What IWD campaigns, past or present, have inspired you? Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016).

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Waxing UnLyrical

JULY 1, 2011

But above all, remember to test reactions whenever you make a change in how you present the most incredibly talented company in the world. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. And maybe you do.

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Waxing UnLyrical

MARCH 21, 2012

You looked at what the business objectives are, and then decided how you would use various communication and marketing vehicles to achieve those objectives. Since you sat through that lesson so patiently, here is my presentation to PRSA Orlando. View more presentations from Shonali Burke. Smart PR Measurement in the Digital Age.

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Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? So while I do think how you present your business is important – and your email address is part of that – I wouldn’t automatically dismiss anyone who used a personal email address for it. Daniel Honigman (@DanielHonigman) March 22, 2013.

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