BeingOptimist
JANUARY 17, 2022
Content syndication is one of the best ways to drive growth in the digital marketplace. When content is syndicated, it’s distributed across different sites. Content marketers typically follow the 80/20 rule, investing 80% of their efforts in promotion and 20% in content creation. Reach the Right People.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A client recently asked me to explain it to senior management and what follows is summary of my presentation. Canadians love social media.
Adam Sherk
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?
Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
Firebelly
JANUARY 13, 2010
Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. Am I alone here?
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