Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Pinterest is a secretly powerful acquisition tool. Moms are a key target market for many retail brands. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. With this tool, you can build a searchable hub for your brand.

Mobile 83

Mobile FAQ HootSuite Retail 83

Mindjumpers

DECEMBER 16, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. Mobile is part of the mix!

Mobile 232

Mobile Smart Phone Trends Banking 232

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. Other Snapchat analytics tools. How to use Snapchat Insights.

Analytics 144

Analytics Tools How To Metrics 144

Twist Image

JUNE 9, 2017

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61

Retail Real Estate Apple Buy 61

The Realtime Report

OCTOBER 8, 2019

Using Mobile Technology to Build a Better Brick-And-Mortar . After all, research shows that 86% of sales in retail are happening within actual stores. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. But, how do we do so?

Mobile 79

Mobile Notification Applications Banking 79

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. This is a guest blog post by Matthew Cool.

Retail 130

Retail Social Media Small Business Compete 130

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108

SMS Strategy Marketing How To 108

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 217

Trends Marketing Mobile Engineering 217

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones.

Retail 127

Retail Apparel Discount Fashion 127

The Realtime Report

SEPTEMBER 10, 2012

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150

Mobile Retail API Comparison 150

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m.

Template 145

Template Templates Social Media Tools 145

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. Are consumers willing to give retailers precise information about their location?

Apple 149

Apple GPS Retail Wireless 149

Ignite Social Media

FEBRUARY 27, 2020

Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. Pinterest Launches Program to Verify Retailers. Pinterest Tests “Try-On” Tool for Mobile Commerce.

Trends 117

Trends Social Media Sample Samples 117

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users.

Retail 139

Retail Instagram Buy Social Media 139

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Conversation 100

Conversation Marketing Apparel Tourism 100

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Enter chatbots.

FAQ 138

FAQ Retail Team Buy 138

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . TikTok also offers several creative tools. Simple Mobile.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Twist Image

JANUARY 23, 2014

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. What can we do with this everyday tool.

Retail 84

Retail Startup Marketing Mobile 84

Hootsuite

DECEMBER 15, 2021

Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce. Conversational AI tools function thanks to processes such as machine learning, automated responses, and natural language processing. The benefits of using conversational AI tools.

Conversation 132

Conversation How To Retail Issues 132

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. 50 percent of Twitter users access the site using mobile devices. 50 percent of Twitter users access the site using mobile devices. Instagram had more than 724 percent increase in daily mobile visitors last year. Among these include. Among these include.

Social Media 111

Social Media Statistics Marketing Retail 111

Ignite Social Media

MARCH 11, 2019

With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. And mobile, which can seem like an entirely different universe, looms ever larger. That responsibility should belong to the chief marketing officer. Data is crucial to online retail.

Retail 202

Retail Analysis Analytics Data 202

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Twist Image

FEBRUARY 23, 2017

You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" There is no doubt that building automated tools for brands that reside inside messaging apps is a key near-to-mid-term strategy for connecting to consumers. A mobile device? Do you think that chatbots are the future?

Retail 68

Retail Microsoft Mobile Data 68

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 69

Sites Marketing Case Study Discount 69

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? Fewer retailers adopt this model. More retailers adopt this model. Much lower commission rate.

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

Meeting 232

Meeting Strategy Retail Compete 232