Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing MORE >>

For the record, as we did with the term ‘social marketing’ (which was originally meant to describe the use of marketing for ‘social good’), by using the term social business as we do today, we are killing the original meaning of a social business as defined by Nobel Peace Prize winner, Muhammad Yunus (just so you know). Different channel models in partner-based go-to-market ecosystems. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Why do that? MORE >>

Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. MORE >>

The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketingThe importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. MORE >>

Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. MORE >>