Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me SEO: Don’t leave your.com behind by Alexander Blom on May 23, 2010 in Featured , Thoughts, tips & advice Spread it! And what kind of Marketer would I be without dropping a plug? Tagged as: marketing , seo Seo Thank you very much for this seo information. guess in it's own it is not just poor SEO but also inefficient marketing. Much appreciated. MORE >>

There is nothing wrong with experimentation, but as we enter a maturity stage of web marketing, it is important to clearly define the ‘why’. If your target market is not already on Facebook don’t try and drag them there. We need to sit down and define how we will funnel our target market into each channel. The problem with technology, and social sites in general, is they are easy, cheap and fast to set up. There is a growing trend to create presences for the sake of a presence, and quite often these channels are created with ill-defined goals. How will you find new users? MORE >>

Personally I feel there still are applications for mass media marketing. The higher return from the channel for the marketer the higher price the publisher receives and the more likely repeat business. Marketers win with higher conversion, Publishers win with higher prices. Disclosure: I still don’t see this as being an easy out for incompetent marketers. My background is studying marketing. My case saying that ads are not working is not in terms of publisher revenues but marketers conversion. The marketer converts. Ad rates are declining!  MORE >>

Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me In which I delete 4,000 LinkedIN Contacts by Alexander Blom on June 8, 2010 in Featured , Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? The spam was horrible. MORE >>

We are going to cover: Target Market. Target Market. Clearly here our target market is going to be existing customers. Study your target market and see where they are. Note: This is part two of my series ‘How to Build & Sell through a Community’. Click here for part one. Last week was a general run-down. An introduction on what we will cover and why this is important. The e-mail feedback I received was fantastic and some new topics have been added. This article is the first step of ‘Form a Community’. Message. Channels. Differentiators. New customers? Referrals? MORE >>