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LOUIS GRAY [Marketing] In Storage & Networking, Big Numbers In Dollars and Data
| MONDAY, AUGUST 16, 2010
Customers will pay top dollar to reduce the amount of time it takes to build special effects or bring pharmaceuticals to market. Today, at least for those of us who watch the enterprise space closely, the big news is that Dell Computer has offered to acquire Fremont-based 3Par for $1.15 billion , a premium of more than 80 percent over the company's stock price. In storage, the big winners, with few exceptions, can raise hundreds of millions of dollars before reaching break-even, and may be worth billions on the other side. Others may never find traction at all. So why the big dollars?
CHRIS BROGAN [Marketing] Your Job or Your Work
| TUESDAY, NOVEMBER 9, 2010
As newspaper jobs dry up, they’re finding work as corporate storytellers and marketers, copywriters and information makers. I’ve been telling anyone who’ll listen that a job is just a unit of measurement of work. Meaning, you don’t need to be an employee to find fulfilling and secure work. You need to work to find work. also mean this in the sense that we sometimes think that we’re built for one career, when we’re really just a series of skill sets in search of fulfillment. Journalists are discovering this. It’s you. And it’s your mindset.
PROBLOGGER [Marketing] How to Blog to Build Your Service-based Business
| SUNDAY, JULY 29, 2012
Amy Harrison is a copywriter and content marketer for Personality Entrepreneurs wanting to connect and sell authentically to their audience. This guest post is by Amy Harrison of Harrisonamy.com. Earlier this year, through emails with ProBlogger about upcoming guest post ideas, I thought about an article about how blogging fed my business model. This was the first time I’d really considered how my articles linked to the revenue I’d earned in the past three years. businesses wanting coaching or training. customers buying products. From readers to clients. Huge difference. Go big!
PROBLOGGER [Marketing] A Legendary Copywriter’s Secret to an Unending Stream of Ideas
| THURSDAY, APRIL 19, 2012
Josh Sarz is a freelance copywriter and the founder of Sagoyism.com where he talks about Copywriting and Content Marketing for the Digital Entrepreneur. Click through to grab the ‘ Lowdown on Content Marketing ‘ free report right now. This guest post is by Josh Sarz of Sagoyism.com. I’m in love with blogging. If you’re like me, you marvel that you have your own website. It may not be huge for a lot of people who’ve been in the blogging biz for years, but it’s huge for me. My first blog was about everything under the sun. was prolific. Trust me.
BILL HARTZER [Marketing] Blake Irving Appointed CEO of Godaddy
| TUESDAY, DECEMBER 11, 2012
” Go Daddy has recently been expanding its market-leading products to support its nearly 11 million customers, mostly small business customers both domestically and internationally. Godaddy has appointed Blake Irving as the new Chief Executive Officer of the company. Blake Irving is a long time Microsoft executive and Chief Product Officer of Yahoo!, and will assume the role of Chief Executive Officer (CEO) effective January 7, 2013. Here is the official press release from Godaddy regarding this announcement: SCOTTSDALE, Ariz. ” About Blake Irving. based mobile Web company.
LOUIS GRAY [Marketing] Tablets Have Great Battery Life. Everyone Else? Not Really.
| MONDAY, JANUARY 31, 2011
At a panel in the first half of 2010, I was asked about what I thought would be hot markets to invest in, and I quickly mentioned two places - the first being teleportation, and the second being true wireless power. Despite my consistent begging for true wireless power ( since 2007 , at least ), as ubiquitous as WiFi, only baby steps have been taken in the last few years to divorce us from our dependence on power cords to satiate our hungry electronic devices. There has become a dichotomy in my home between the power haves and the power have nots. Yes, it's that bad. Please.
KIKOLANI [Marketing] How to Choose a Great Product to Review
| SUNDAY, APRIL 17, 2011
If you’re in the market for a new machine, then don’t miss these great opportunities to win one! One of the benefits of being a blogger is getting the opportunity to review products. Once you build a decent amount of traffic targeted to an audience with specific interests, you will probably start to see offers rolling in. Two Important Things to Consider. There is one question that you should answer first and foremost before accepting any product to review on your blog. If you can answer this question with a definitive yes, then everything else is just details. Related Posts.
JACOB MORGAN [Marketing] Strategic Principles for Enterprise 2.0 Implementation
| MONDAY, DECEMBER 21, 2009
market predictions vary so greatly. So for example how is someone in the marketing department going to benefit from Enterprise 2.0 Market Predictions Vary so Greatly? You need to understand the individual use case per department and how you are going to solve problems within each use case, i.e. marketing vs HR. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Strategic Principles for Enterprise 2.0 The topics of our discussions were around Social Media, the emerging Enterprise 2.0 implementation. Enterprise 2.0
SOCIAL WAYNE [Marketing] This Week in Location: Facebook Places vs. The World. 57 must read location-based articles from last week.
| SATURDAY, AUGUST 21, 2010
big marketing problem how the world view location-based apps and why it's good for Foursquare. What a week for the location-based space. It could be summed up as Facebook Places vs. The World in the battle for check-in supremacy. It could also be described as how Facebook Places want to be the check-in hub for location-based apps. Regardless almost everyone had an opinion about how Facebook Places would either kill Foursquare, Gowalla, yelp and other location-based startup, honestly I think most are wrong but that’s another blog post. Videos: TriOut Background Check-in. Impressive.
PAMORAMA [Marketing] Video: 2009 in Social Media
| WEDNESDAY, DECEMBER 30, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Video: 2009 in Social Media by Pam Dyer on December 30, 2009 Share Rob Cottingham, of the “ Noise to Signal Web comic, produced this terrific 8-minute video retrospective of 2009 through the lens of social media. It’s so chock-full of events that it definitely feels shorter than 8 minutes.) From Rob’s blog: From the election of the first American social media president… to a nod to social media from the mainstreamiest of mainstream media (Oxford Dictionary, for god’s sake!)… Gattiker, Pam Dyer.
KYLE LACY [Marketing] Indianapolis Ranks the Best and Brightest
| MONDAY, SEPTEMBER 20, 2010
The event will take place at the Indianapolis City Market and is expected to have 600 attendees. The 7th annual Indy’s Best and Brightest awards will be held on Wednesday, October 6,2010 to recognize Central Indiana’s 10 finalists, age 40 and under. The Indy’s Brightest and Best website features all the finalists to be honored. When you visit the website you can take a look at past years finalists and sponsors of the event. I’m completely honored to be included in the list. What makes this event interesting is why these people were chosen. Positively influence others around them.
KYLE LACY [Marketing] Are You Going to the YouToo Social Media Conference?
| WEDNESDAY, MARCH 31, 2010
The use of social media in marketing and business communications exploded during 2009. I wanted to let you all know about the YouToo Conference in Akron, Ohio on April 16th. am going to be opening for Phil Gomes of Edelman Digital (Chicago). theI can’t wait for this because it is going to be a fun time and AWESOME! Check out the information and be sure to check out the YouToo Social Conference website. ————— It’s not just Web sites and e-mail anymore. In 2010, social media are being used in all phases of operations for companies and non-profits.
ENGAGING BRAND [Marketing] Are you a good parent to business ideas?
| FRIDAY, MAY 10, 2013
When the idea starts to develop it can become troublesome - it may not fit the present business process, it may challenge previously held mindsets.that is an idea just finding its way to market. 'The constant flow of business ideas is critical for business growth and too often do I see leadership and management neglecting a creative business culture. Ideas, if you like, are not just for Christmas they are for life! Yet business ideas are treated like a to-do list - we need ideas so let''s have a meeting, we need ideas so today we are going to brainstorm etc etc .
ENGAGING BRAND [Marketing] Most Listened to Engaging Brand Episodes 2012/3
| FRIDAY, MARCH 15, 2013
Podcast 424 - Marketing on Pinterest. The Engaging Brand podcast has gone from strength to strength - and that is down to all of YOU, for helping spread the word through reviews, tweets, likes etc.THANK YOU. Here is a list of the most listened to shows over the last 12 months. Kevin Oakes of I4cp on Managing Talent. Andy Stefanovich Chief Curator and Provocateur at Prophet on innovation, Look at More . Gregg Fairbrothers on entrepreneurship. Mike Essex on - Free Stuff Everyday. Patty Azzarello on RISE: How to be really successful AND like your life. Related articles. Pod Casts
SOCIALNOMICS [Marketing] From ‘Mad Men’ to Digital Scientists: How Big Data Is Shifting the Ad Landscape
| MONDAY, SEPTEMBER 23, 2013
The paradigm has shifted now to one where there are an ever increasing number of channels through which to reach people and with it comes a massively growing market to reach. 'The traditional advertising techniques we once knew have changed dramatically in the digital age. Long gone are the days of print campaigns, television ad buys, radio commercials with a call to action like “Stop by today!” ” as they stand on their own. commonly heard call to action is now “Visit us at Facebook.com/x.” Socialnomics
FEVER BEE [Marketing] Learn The Skills, Knowledge, and Resources Of World Class Community Managers
| SUNDAY, JANUARY 29, 2012
Previous participants have included community managers for Oracle, Amazon, Lego, GreenPeace, Telligent, TeachFirst and a range of marketing agencies, non-profits, and associations. Over the the past decade, we've developed and refined a process for developing successful online communities for clients. We identified where clients are in their community efforts and then provide them with the skills, knowledge, and resources they need to progress their community further. So we explained what they needed to do at each stage.We And we trained their staff.
TWITIP [Marketing] How to Win the AFI Twitter Background Design Contest
| SATURDAY, FEBRUARY 6, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Candis Hidalgo @candees Candis is the marketing and communications manager for Go Smart Solutions, the company that created TwitBacks.com. How to Win the AFI Twitter Background Design Contest 3 If you fancy either the rock band AFI or designing Twitter backgrounds, then you’ve probably heard about the Twitter Background Design Contest that AFI is co-running with TwitBacks. contest only See? Simple. Good luck! Oh pity.
WAXING UNLYRICAL [Marketing] Weekly Roundup: The Magic of Discovery
| SUNDAY, NOVEMBER 14, 2010
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! have a blogroll (I suspect you do too). What’s a gal to do? Smart.
WAXING UNLYRICAL [Marketing] Kpop Lessons: Handling Defamation Through Public Relations
| FRIDAY, NOVEMBER 19, 2010
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! People don’t always paint a nice picture, though. Your lawsuit v.
WAXING UNLYRICAL [Marketing] When The Media Plays Scrooge
| MONDAY, DECEMBER 13, 2010
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! perhaps the Washington Post should have sent out a flash mob alert.
ADAM SHERK [Marketing] Great Example of a Multimedia News Article from ESPN.com
| FRIDAY, AUGUST 14, 2009
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Today I came across a great example of how to incorporate video and other multimedia content into a news article. So far Google seems to agree. What Horrible Things Did Time Magazine Do in 1964?
CHRIS BROGAN [Marketing] Bring Immense Value to the Picnic
| WEDNESDAY, FEBRUARY 6, 2013
He’s not only doing great work in marketing his own products and services, but he’s helping corporate America figure out some of their challenges as well. I am not much of a fan of Will.i.am ‘s music. He’s the guy behind the Black Eyed Peas and several other bits of dance magic. appreciate that he hits his target perfectly. I’m just not his audience. But I now respect the man immensely. Thanks to this article in Fortune , I’ve come to realize just how bright a lad he is. By comparison, Will.i.am laid it all out. That’s the lesson to us.
JACOB MORGAN [Marketing] Introducing Social Business One
| WEDNESDAY, FEBRUARY 3, 2010
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing Social Business One View Comments February 3rd, 2010 Towards the end of last year I was approached by Bob Thompson from Customer Think and Axel Schultze from the Social Media Academy to be a part of a new type of community that just debuted a few days ago called SocialBusinessOne. SBO was designed to be a home base for everything from Enterprise 2.0 to Social CRM (anything social business related). social CRM, adoption strategies, and how to build collaborative workplaces.
MY CREATIVE TEAM THINKING [Marketing] Creativity 2011 – Week #16
| MONDAY, APRIL 18, 2011
Content Marketing 2.0 11 Personal Innovation Tune-Ups – Need to enhance your personal innovation perspective? Here you go. What Coffee, Bleach & Bondi Blue Can Teach Us About Innovation – So you believe silicon chips are superior to potato chips? Well, then you need a change of innovation attitude. 51 Reasons Why You Are A Creative – You say you aren’t a creative. We think otherwise. Crafting A Creative Life Is A Challenge - Crafting a creative life requires work. And patience. And skill. And a whole lotta self-love and world-love and imagination.
MY CREATIVE TEAM THINKING [Marketing] Dead Brands
| TUESDAY, AUGUST 10, 2010
But in a fight like this, you must advertise, and that’s primarily where Kellogg’s marketing effort failed. . 2008 was the 100th anniversary of Hydrox , a creme-filled chocolate cookie whose name sounded like bad-tasting medicine. We wrote about the cookie back then because its latest owner, Kellogg’s, was using the anniversary in an attempt to resuscitate the brand. Bring on the CPR! At the time, we predicted that this was a brand which would not be successful. Sadly, we were right. The brand disappeared in 2009. Result: a dead brand.
WAXING UNLYRICAL [Marketing] Are You World Famous In Poland?
| FRIDAY, OCTOBER 15, 2010
Get Shareaholic test Filed under Career , Marketing , Social Media | Tags: anne bancroft , internet famous , mel brooks , to be or not to be , world famous in poland | Comments (13) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You World Famous In Poland? October 15th, 2010 Tweet The other night I was at an IABC/DC Metro happy hour. Perfect! Awesome.
GEOFF LIVINGSTON [Marketing] Discerning Quality Information on the Social Web
| SUNDAY, AUGUST 8, 2010
Thus the distribution of information that suits those particular idea markets (politics being the classic example). Andrew Keen wrote in his not so flattering depiction of the Fifth Estate, “Cult of the Amateur, that the destruction of the traditional media market would wreak havoc on quality authoritative information. True or not, Keen did foresee a lesser market for newspapers. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition.
JACOB MORGAN [Marketing] Emergent Collaboration Vendor Review: Traction Software
| FRIDAY, OCTOBER 7, 2011
Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Applied Knowledge Corporation Inc (www.akj.co.jp) in Japan is a strategic partner and re-seller of Traction that has been instrumental in penetrating the Japanese market. If you are vendor that would like to participate, please contact me (email is in the sidebar as is twitter link). Every post will cover the same elements for different vendors. Integration capabilities.
BILL HARTZER [Marketing] Should Your Company Blog Be Done at Home or Outsourced?
| WEDNESDAY, FEBRUARY 29, 2012
Many times the blog will be handled within the marketing department, so that is where your efforts should be focused if you want to maintain the blog in-house. Guest Post by Dave Thomas. While some businesses pay extra special attention to their blog(s), others seem to have little to no interest in maintaining it on a regular basis. Whether just starting a business or you have been around for some time, one of the questions you should review is are you best served doing a company blog in-house or outsourcing it? Company blogs come in all shapes and sizes. blogging blogs
BILL HARTZER [Marketing] Schema.org Use May Infringe Upon Search Engine Patents
| MONDAY, JUNE 6, 2011
got together recently and formed Schema.Org , that will help you, as a webmaster, web designer, or search engine marketer , standardize your html code. As you probably know by now, Google , Bing , and Yahoo! Standardization is good. However, I have to admit that I became a bit concerned and flustered about the terms of service that have been posted on the Schema.org website. You may be infringing on the patents that are owned by particular search engines. Overall, I am really glad that the search engines are doing this–to help us standardize the code we use when creating web pages.
JACOB MORGAN [Marketing] Implementing Enterprise 2.0 at Vistaprint Part Four: The Future.
| WEDNESDAY, MARCH 10, 2010
In this day and age taking advantage of SEO and social network websites as effective marketing tools for your business is essential! Both products have bypassed the big marketing launch and have instead garnered a following through our Intuit Labs site, customer forums, and Twitter. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Vistaprint Part Four: The Future and Lessons Learned View Comments March 10th, 2010 This is the forth and final part in the Vistaprint Enterprise 2.0 series. efforts. efforts?
WEB METRICS GURU [Marketing] New Flash Enablements with Adobe SiteCatalyst extension for Flash Professional CS5
| SUNDAY, NOVEMBER 14, 2010
The creatives/marketing group that put in the RFP don’t understand analytics tracking well enough and would not have known what to ask developers to implement, even if it were possible to request analytics tracking be added. It’s not clear to me if creating a Flash extension for SiteCatalyst only happened because Adobe owns the analytics now, or if adding the extension was just a marketing enhancement they made to sell more of the Flash Dev and SiteCatalyst platforms. All it took was adding some code here and there, not a big deal if you knew what to do. No small feat!
PROBLOGGER [Marketing] Behind the Scenes of the DPS Pinterest Strategy: Case Study
| TUESDAY, SEPTEMBER 11, 2012
It may get a bit geeky when it comes to the marketing strategies, but trust me: your blog will be better for it. I’ve also created one for my marketing client at The Village Agency. A couple of weeks ago, I was asked if I wanted to set up and manage the Pinterest account for Digital Photography School. Within a week, we had launched, and Darren explained his take on the process in this case study. So far, the account has nearly 5000 followers. We have been getting a lot of great feedback and have noticed a lot of people signing up just to follow us. Pinterest foundations.
TRADESMEN INSIGHTS [Marketing] LinkedIn Webinar: Best Practices to Get the Most out of this.
| WEDNESDAY, JUNE 16, 2010
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services LinkedIn Webinar: Best Practices to Get the Most out of this Networking Tool I believe LinkedIn is one of the most under-utilized social media tools, and I’d like to share with you my thoughts on how you can make the most of it. This entry was posted on Wednesday, June 16th, 2010 at 8:38 am and is filed under Marketing Tips , Social Marketing. It’s a way to build thought leadership and credibility.
CHRIS BROGAN [Marketing] Facilitating Interactions is Good for Business
| TUESDAY, JULY 17, 2012
Improved opportunities to encourage word of mouth marketing. Reduced error handing time allotted, as your marketing time and customer support time share a “budget.” The picture I chose for this post is of my kids playing with one of those displays that are so prevalent at movie theater lobbies these days. The goal of such a display is for you to mess with it, take photos, and share them all over the internet, thus making people interested in the movie. You get something. The movie gets something. Hooray. Lord knows if it sells movie tickets. What does it mean for you?
THE WAY OF THE WEB [Marketing] The two ‘gadget’ purchases I need to make in 2011
| WEDNESDAY, JANUARY 19, 2011
And it’s been fairly familiar for the tech crowd, with 3D TVs and Camcorders, the continued rise of smartphones and ‘super’ phones, the growing plethora of tablet computing, and possibly the most suprising news being either that Ford launched an electric vehicle at CES rather than a motor show, or that Acer is phasing out of the netbook market in favour of tablets. And in the midst of all that, I went out and made my major gadget purchase of the year, in the shape of a new Samsung laptop (Which I am still absolutely loving, by the way). mory.Cr?at?v?ty
CHRIS BROGAN [Marketing] Not a Social Media Guy – Bigger Stories
| MONDAY, OCTOBER 29, 2012
don’t help people with marketing. Should marketing be the missing piece, I’ll work on that. If I say I help with marketing, sales, and service, then people understand where to slot me. It’s why I get to keynote the annual PRSA conference for PR professionals *and* an annual Coldwell Banker conference for real estate professionals *and* events for the marketers of the world. Business design focuses on sales, marketing, and service elements of a business. I woke up thinking about labels this morning. The early days and what sparked me. Email.
SPIN SUCKS [Marketing] Three Tips to Align Your Sales Efforts with Social Media
| WEDNESDAY, SEPTEMBER 29, 2010
Now take a look at the rest of your sales and marketing activities. Guest post by Douglas Davidoff , founder and CEO of Imagine Business Development. Are your sales efforts aligned with your social media strategy? Your company’s Facebook page is alive, active and people are “liking” it. You have multiple people tweeting, and comments are regularly being posted to your blog. Your social media strategy is alive and engaging. Are your ads different than your competitor’s ads? Do they fit with and support the engagement you are trying to create with your social media?
LOUIS GRAY [Marketing] Real Valley Stories: "The Missiles are in the Air. Please Stay"
| TUESDAY, OCTOBER 22, 2013
The CEO had been replaced , as had our VP of Sales, and the Marketing team had almost completely turned over , making me one of the more senior folks, surprisingly. On the marketing side, we found our budgets compressed down to nearly zero, and our options were increasingly limited. former director of product marketing who''d found a new home asked me to come in and interview for the role of digital marketing manager. Citing Bush''s comments at the time as we started battles in Iraq, I said, "Marketing needs a regime change." got the job. That was interesting.
JEFF ESPOSITO [Marketing] What is the Future of Media?
| THURSDAY, AUGUST 18, 2011
What is the new marketing mix? On August 23, Tuesday for those of you playing along at home, I will be part of Cision’s The Future of Media. The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. am part of a cast that includes Gini Dietrich , Heather Whaling , CC Chapman , Deirdre Breakenridge and many more. Topics covered will include: Is advertising dead? How has social media changed our ability to generate earned media? What does success look like in the era of radical integration?
BRASS TACK THINKING [Marketing] Finding What Fits
| MONDAY, AUGUST 23, 2010
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Finding What Fits August 23, 2010 | by Tamsen McMahon View Comments Looking for a job? Hiring someone? Look for the suit. No, no, not that kind of suit (though that might be helpful with some kinds of jobs). mean look for what suits. When we craft our resumés, we focus on cataloging all the things we’ve done. We outline (via vague objectives rewritten for every new opportunity) what we want to do next. It makes sense. Or bored. Theirs.
ENGAGE [Marketing] What’s Your Evil Twin Saying Between the Lines of Your Content?
| WEDNESDAY, MAY 25, 2011
Related articles Subtext as clever writing (gointothestory.com) [Image: gazeronly ] If you liked this, try: Branded Content: Examples of Getting it Right Give the Gift of Good Content An Illustrated History of Content (and a Smooth Move in Content Marketing). I don’t want to freak anyone out, but… your evil twin might have co-opted your message. Don’t have an evil twin? ll take your word for it, but that leaves me wondering about the contradictory messages in your content. …GLASSWARE & WATER Water will only be provided when requested.
ENGAGE [Marketing] What to Do with Twitter When You Aren’t on Twitter
| FRIDAY, MAY 27, 2011
Related articles Five Ways Twitter Can Improve Your Marketing (entrepreneur.com) How To Schedule Tweets To Be Posted On Twitter Using Hootsuite (marketingconversation.com) [Image: nscaletti ] If you liked this, try: Social Media IRL Why People Follow Brands on Twitter 4 Things My Mom Taught Me About Social Media. L et’s face it: Twitter is a bit addicting. Even as a former Twitter-hater , I’ve gotten somewhat swept up in the RTs, the #FF and that special feeling of being listed. Every article you see has the “How to Act on Twitter” and “What You’re REALLY saying in 140 characters.”
BILL HARTZER [Marketing] ClickandBuy Launches P2P Payments Facebook App
| TUESDAY, MARCH 2, 2010
Study: Facebook Fan Pages are Great Marketing Tool for Businesses Companies that use Facebook and Facebook fan pages to market. A new P2P payment application for Facebook has been launched that allows you to send or receive money up to a value of €50. Buxter, developed by ClickandBuy, has a wide range of possible uses, from paying a friend your share of the previous evening’s restaurant bill, to giving someone money for their birthday, to making a donation in support of a charity. The Facebook application can be found here: [link]. Receiving money is also free of charge. 2 or $3).
STEPHEN P SMITH [Marketing] Work – Life Balance
| THURSDAY, JULY 15, 2010
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Which meant lounging and reading in the morning, playing some computer games in the afternoon, then taking a nap.
TWIST IMAGE [Marketing] Six Links Worthy Of Your Attention #115
| FRIDAY, AUGUST 31, 2012
The best marketing is unmarketing : someone you trust tells you that something is great, and so you buy it. Bigger than that: why must the writer be the marketer too? It seems like we can't separate the creation from the marketing and selling of it anymore, can we?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "In London, there's a row of shops that make the finest suits in the world. " (Alistair for Hugh). How Hollywood Is Encouraging Online Piracy - Scientific American. Go from there.
PROBLOGGER [Marketing] 15 Social Media Mistakes that are Strangling Your Success
| SATURDAY, DECEMBER 15, 2012
This can help you find gaps in your market for information and commentary, give you prodict ideas, and a lot more. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media. Image by stock.xchng user These mistakes have the potential to make your social media experience a struggle—if not put you off it completely. Who knows?
LOUIS GRAY [Marketing] Ahead of SXSW, Yobongo Is Acquired-ongo
| THURSDAY, MARCH 8, 2012
His project tapped into a previously underserved market of people who wanted to chat with others nearby, regardless of existing social connections. A year and a half ago, Caleb Elston left his cushy job at Justin.tv to try out a new role as startup founder and CEO, at Yobongo. Yobongo launched as an iOS app, and placed you in a public mobile chat room of sorts to talk to people in your area - not around specific topics, not requiring invites to a specific event, and not requiring you to know anyone - much like the public AOL chatrooms of old. Yobongo Beluga location based services SXSW
CONVINCE & CONVERT [Marketing] The TODAY Show Celebrates 100K Followers on Pinterest
| THURSDAY, JULY 18, 2013
The TODAY Show Celebrates 100K Followers on Pinterest is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'From Facebook, to Twitter, Google+, Instagram and YouTube, companies continue to showcase a variety of creative ways to celebrate milestones across their social media sites. While not as common, Pinterest also offers a unique visual opportunity to celebrate a milestone. creative example can be found courtesy of TODAY, who recently reached 100,000 followers on Pinterest and thanked its community with a colorful cake recipe. Congrats to TODAY.
SOCIAL WAYNE [Marketing] The 2011 high school class of social networks / social media sites – infographic
| MONDAY, MARCH 7, 2011
Flowtown – Social Media Marketing Application. What are your favorite social networks / social media sites of 2011 so far? Featured infographics Social Media Blogging high school infographic socialmedia
THE WAY OF THE WEB [Marketing] Why I won't be signing up to Blippy…
| MONDAY, FEBRUARY 8, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
THE WAY OF THE WEB [Marketing] Do we get more than we give from the web?
| TUESDAY, SEPTEMBER 21, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Do we get more than we give from the web?
ARI HERZOG [Marketing] Happy Birthday, Blog!
| MONDAY, MAY 16, 2011
You can expect to read a lot of case studies and best practices on web marketing, along with interviews with leading authors, practitioners, and organizational managers. Photo by dantada. May 14 marked the fourth birthday of my creating this blog. It’s seen many web locations, names, and iterations. The archive elaborates how I began writing about everything under the sun, then wrote about environmental issues, then segued into social media tips, and recently focused my writing about broader topics of emerging media. What can you expect between now and May 14, 2012? He was 46.
ACIDLABS [Marketing] links for 2009-09-26
| SATURDAY, SEPTEMBER 26, 2009
tags: socialmedia marketing branding ) Related posts No related posts. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. links for 2009-09-26 September 26, 2009 in links If Architects Had to Work Like Web Designers Ain't that the truth! Same goes for coders, IA/UX folks, consultants, etc. tags: humor userexperience ) Socialnomics Should Not Be Voodoo Economics | Views from a Corner Suite Don't get sucked in by the flashy videos on social media.
ALEX BLOM [Marketing] it runs in the family: facebook is just like big brother microsoft
| SUNDAY, FEBRUARY 8, 2009
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Facebook Connect – A few concerns by Alexander Blom on February 9, 2009 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? think I'll give it a try.
ALEX BLOM [Marketing] knowing when to pull back
| MONDAY, JUNE 8, 2009
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Knowing when to pull back by Alexander Blom on June 8, 2009 in Thoughts, tips & advice , Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? was planning on purchasing a music portal.
WISDOM LONDON [Marketing] Through the Looking Glass: Immerse yourself in another world.
| TUESDAY, FEBRUARY 23, 2010
Get out to the newsstand, buy and read a few publications that inform their world, and that of their target market. It could take you right the way from the consulting sphere to The Grocer, via Marketing Week. Which is, perhaps, another looking glass to step through… Kate Spiers is founder and director of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 23, 2010 at 2:54 pm and is filed under marketing strategy , wisdom with tags b2b , blog , crm , marketing , relationships marketing. And so on.
WAXING UNLYRICAL [Marketing] Are You Happy?
| SATURDAY, SEPTEMBER 4, 2010
Interestingly the marketing sector doesnt seem to have caught onto this idea so maybe it is only a fleeting trend. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You Happy? September 4th, 2010 Tweet A few days ago, I was on the phone with with someone very dear to me; someone I respect as a professional, and am proud to call friend. This was her dream. But she’s not happy.
SOSHABLE [Marketing] New Blog Network, That’s Where
| MONDAY, APRIL 4, 2011
In essence, this is a network designed to support automotive marketing clients, not turn a profit. Pre-Established Power: At Hasai, we are a social media marketing firm that helps people generate traffic to their websites and blogs. The emails have been ringing off the hook. “What’s happening at Soshable? Where are the posts?. Thank you all for noticing – Soshable hasn’t had a new post in 3 days. would have left a “BRB note had I known it was going to be missed. There are a trillion blogs and a million blog networks to support and connect them.
BILL HARTZER [Marketing] Google Manual Penalty: After Penalty is Removed, You Must Regain Trust
| THURSDAY, DECEMBER 5, 2013
So, in order to fully recover from a Google manual penalty, you absolutely have to put a great link building and content marketing plan in place in order to regain that trust. 'If your website has been manually penalized by Google and you get that manual penalty revoked after you file a Google reconsideration request , it will take some time for Google to trust your website again. Your website might start to receive traffic again via the organic search results, but that traffic will NOT suddenly come back. Once a Google manual penalty is revoked, your website needs to regain trust.
GEOFF LIVINGSTON [Marketing] Can Bad Jumo Become GOOD Vibes?
| MONDAY, AUGUST 22, 2011
There was no evidence of strategic product marketing. On a larger scale, the acquisition acknowledges how hard it is to enter established markets with new social networks. The social change side of the Internet was abuzz last week with the GOOD acquisition of Jumo. Everyone wants to know if the addition of the change media powerhouse turn around Jumo’s bad mojo. Not much has been heard from Jumo since it launched in the fourth quarter of last year. The site promised to become the next generation gathering place for change activists. GOOD, however, has a competitive presence.
TWIST IMAGE [Marketing] The Selfish Art Of Podcasting
| FRIDAY, NOVEMBER 26, 2010
use the platform of a Podcast as a gateway to connect and learn from some of the brightest minds in Marketing and business. If your business is looking for a new media Marketing innovation, Podcasting may be just the right thing. marketing. marketing innovation. While you consider amping up your presence on Facebook and Twitter or while you grapple with starting a Blog, have you thought about starting a Podcast? started the Six Pixels of Separation Podcast in May of 2006. It's not what you think. Boy, was I wrong. Podcasting is a selfish act. Picking brains. content.
SOCIALNOMICS [Marketing] Is Google Turning Into a Social Media Company?
| FRIDAY, OCTOBER 2, 2009
Computer World’s Sharon Gaudin titled in article “Google’s Wave could prove a threat to Facebook, Twitter. This same article quotes analyst Rob Enderle, “Thus Google, with its marketing clout and good name, may have a good shot at disrupting the likes of Facebook and Twitter, “This represents a displacement threat for everybody, Enderle said. The market hasn’t settled and when it’s not settled, then something like Wave could come in and make headway. . Google has made billions by being the masters of the search world.
PROBLOGGER [Marketing] Blog Smarter: 5 WordPress Plugins to Help You Make Money From Your Blog
| WEDNESDAY, FEBRUARY 22, 2012
If you want to earn your money through affiliate marketing, Skimlinks looks to be the tool to go for. This guest post is by Louise of MoneySupermarket.com. Why do we blog? Perhaps you feel you have things to say which the world would be interested in, or maybe you’re very passionate about a topic and your friends are sick of hearing you talk about it! have a blog like that; it’s simply a sounding board for me to jabber on about a particular hobby of mine which none of my friends take part in. But the main reason for blogging, I think, is to make some money out of it. Kontera.
BLUE FOCUS MARKETING [Marketing] Balance Spawns Creativity
| SUNDAY, AUGUST 22, 2010
Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST. Join Us! Blue Focus Marketing @bluefocus360. To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release. Creativity is a Process – Tim Leake Interview. Part 2 of 3. Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed Monday, Aug. 23rd to Afghanistan and will be reading Part 2 – Tim Leake blog on the plane. New York City – Soho. Relishing a Creative Challenge. Inspiration Comes from Balance and Discipline.
SOSHABLE [Marketing] Daily Deals Aren’t Dead, They’re Just Evolving
| WEDNESDAY, AUGUST 31, 2011
From a sales perspective, more focus needs to be put on marketing and exposure rather than direct sales and unsolicited telemarketing. On search engines, the traffic sent is currently in-market; they wouldn’t be searching if they didn’t know that the wanted something. The wolves in the business world are always on the hunt for blood, while the foxes in journalism are always pointing out where open wounds may potentially be. Such is the case with Daily Deals and particularly with Groupon , a company that defines the industry. The skies were as blue as can be.
SOCIALNOMICS [Marketing] Delta: A Stand Out Social Media Experience
| WEDNESDAY, OCTOBER 9, 2013
Check out my book, Stand Out Social Marketing. 'Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships. When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Logging hundreds of thousands of miles split between several carriers is far from ideal, and if you traveled as frequently as I do you would think that at some point I would have picked an airline and stuck with it. After some small talk and banter – Success!
PROBLOGGER [Marketing] 3 Lessons for Bloggers, Gangnam Style
| SATURDAY, JANUARY 26, 2013
Was there a marketing trick hidden in it? This guest post is by Ali Zia Khan of [link]. The PSY Gangnam Style video : you watched it … but missed some key points about blogging. That’s right, blogging. As bloggers, we can learn extremely useful lessons from things that are unrelated to our topic. Yesterday, I listened to the song. Replayed it, and replayed it again. kept listening to the song for around half an hour. Why did I keep listening to the song? did some research and discovered three aspects of Gangnam Style which can be applied to your blog. Innovate. Look at your blog.
HARP SOCIAL [Marketing] Put Your Best Facebook Forward!
| MONDAY, JUNE 8, 2009
Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts 200 million active members and is predicted to be at 500,000 million members by 2011 or sooner. Over half of all active members log in daily for an average session time of 20 minutes – that’s a huge captive audience! Plus the demographics are a more mature and wealthier audience.
HARP SOCIAL [Marketing] Put Your Best Facebook Forward!
| MONDAY, JUNE 8, 2009
Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts 200 million active members and is predicted to be at 500,000 million members by 2011 or sooner. Over half of all active members log in daily for an average session time of 20 minutes – that’s a huge captive audience! Plus the demographics are a more mature and wealthier audience.
FEVER BEE [Marketing] Speaking At The CSN Conference
| SATURDAY, JANUARY 8, 2011
ll be speaking to marketing, advertising and HR professions about which organizations should develop communities and how they can develop a community for their business. Communities last for a long time, they increase loyalty, encourage more business from existing customers, provide excellent recruiting opportunities and can generate invaluable feedback on your products, marketing and customer thinking. Good news for those of you want that want to see me live. ll be the second keynote speaker at the CSN Conference in Amsterdam on February 10. hope to see you there
WEB METRICS GURU [Marketing] The Business of Influence – Philip Sheldrake
| SATURDAY, APRIL 2, 2011
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Philip Sheldrake’s book The Business of Influence is about to be published and I’m looking forward to reading it. In December 2009 I worked with Philip on the Influence Scorecard in New York ( we had a select 2 day gathering to discuss what was possible and needed with Influence Scorecarding ). But this much we know from the Editorial Review and inside cover.
PROBLOGGER [Marketing] 8 Tips for Using Quotes and Dialogue in Your Blog Posts
| MONDAY, AUGUST 22, 2011
Visit www.Ageofmarketing.com/free-ebook to get his new ebook— Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales —for FREE. This guest post is by Aman Basanti of Ageofmarketing.com. Quotes and dialogue are one of the most powerful tools in the writer’s toolbox. They bring your writing to life. They give your piece voice and make the words jump off the page. Copyright Gino Santa Maria - Fotolia.com While most bloggers understand the power of quotes, they do not know how to format them properly. How to capitalize a quote.
CONVINCE & CONVERT [Marketing] Don’t Tell Me I’m Wasting My Time
| MONDAY, OCTOBER 31, 2011
her family-owned full-service marketing firm. Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., know that it is impossible to please everyone in any scenario, but most especially in the online world. Because of that, I most of the time let snide remarks roll off me like water off a duck’s back. However, there is one remark I’ve gotten a few times over the last few months that really frustrates me, not because I take it as a personal affront but rather because it shows a mark of selfishness that exists in the online world.
PROBLOGGER [Marketing] 7 Ways Interviews Can Skyrocket Blog Growth
| WEDNESDAY, SEPTEMBER 28, 2011
When one of the bloggers I interviewed learned that I was moving to Costa Rica, she introduced me to some real estate developers who provided me with six months of rent-free living in exchange for some social media and online marketing advice. This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever going to find out is if you put yourself out there. Create killer content.
SOCIAL WAYNE [Marketing] infographic – What Twitter apps look like in the 2011 via the Twitterverse
| TUESDAY, JANUARY 4, 2011
The Twitterverse list Twitter apps designed for marketing, business, and service professionals. The visual team of Brian Solis and Jess3 are at it again updating the 2010 Twitterverse infographic. Take a look at the 2011 Twitterverse version 1.0. Featured Twitter infographics infographic Tweets twitter apps Twitterverse
PROBLOGGER [Marketing] 10 Hurdles I’ve Faced as a Blogger and How I Got Over Them
| TUESDAY, AUGUST 27, 2013
started with using ad networks and some basic affiliate marketing and as my blogs grew found that new opportunities would open up (such as selling ads directly to advertisers and creating my own products to sell). 'Last night while speaking at a small event here in Melbourne I was asked to identify the most common hurdles that bloggers face in building profitable blogs. It was a tricky question to answer – not because there are not many hurdles… but because there are so many and each blogger seems to face their own unique set of them. Technical Know How. Fear of Looking Stupid.
CREATIVE RAMBLINGS [Marketing] Guest post: 5 ways to optimize your call to action and encourage visitors to click
| TUESDAY, NOVEMBER 26, 2013
So many marketers make the mistake of believing it’s acceptable to demand a response or decision from your audience. Jesse Aaron is a professional social media marketing blogger with a passion for homebrewing, coding, and Reddit! 'The following is a guest post by Jesse Aaron. His bio is at the end of the article. The most important element of a website is a call to action (CTA). From subscribe buttons to eBook promo pictures; CTAs are what drive visitors to complete goals that ultimately fuel your business. Simply tossing up a CTA on a website is fairly easy. Start something!
TWIST IMAGE [Marketing] How To Builds Brands That Sell But Don't Sell Out With Marc Ecko
| SUNDAY, SEPTEMBER 29, 2013
also knew that his marketing antics have been well documented (remember the tagging of Air Force One ?). marketing podcast. 'Episode #377 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. was asked to interview him live and onstage in Toronto earlier this year. knew that he was the creative and fashion genius behind Eck? Unltd. Enjoy our conversation. blogging. brand. business book.
ENGAGING BRAND [Marketing] Encapsulating Your Brand in Your Logo
| SATURDAY, APRIL 13, 2013
This is undoubtedly a hotly debated topic in the marketing world. 'While some of the elements of brand management have changed over the years, many rules have stayed the same. You still need to use everything at your disposal to ensure your brand is well-received. Research shows that consumers are savvier than they''ve ever been and know half-cocked branding attempts when they see them. Bad logo design is a quick way to ward off any interested customers. Remember, everything about your company contributes to how your brand is viewed by the general public. What constitutes a good logo?
CONVINCE & CONVERT [Marketing] Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
| FRIDAY, AUGUST 3, 2012
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. The Social Habit pre-orders now available. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Winners of our Social Media Research Contest.
CHRIS BROGAN [Marketing] You’re Not As Busy As You Think
| FRIDAY, DECEMBER 2, 2011
They are my eclectic and beloved mishmash of people from varied lives who think they are the only non-marketer reading my blog. In many ways, I’m writing this post to myself. had a very interesting conversation with my shrink the other day, wherein which he was calling me out on some of my less-attractive behaviors. He said to me, “Maybe you don’t do those things because you think you’re too busy and too needed elsewhere to do them.” In this instance, the “things” were all the tasks I can’t seem to master in life, like paying bills on time.). YOU’RE NOT AS BUSY AS YOU THINK. Hours.
GEOFF LIVINGSTON [Marketing] Is It Hip to Be Square?
| TUESDAY, NOVEMBER 15, 2011
Further, if you want to market towards the “Mommy Tsunami,” the demographics are generally not skewed well. The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments , voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). The last thing you want is someone else owning your brand on Google+! What if it actually takes off? Otherwise, you will be posting in silence.
GEOFF LIVINGSTON [Marketing] Get Your Social Media Events for $9.99!
| THURSDAY, DECEMBER 2, 2010
As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. When social media was new, conferences were rare special gatherings of early adopters eager to see how to use new tools. People looked forward to their local BarCamp or PodCamp. The best ones spilled over on Twitter into hashtag conferences. Today, with adoption passing its peak, social media conference #hashtags and events trade faster than delivery pizzas on Saturday. There are so many events to meet the crush of information demand. Again.
SOCIAL WAYNE [Marketing] Guest Post: 3 Smart Ways for Small Business Viral Growth
| SATURDAY, DECEMBER 31, 2011
Viral marketing is a promising method, especially for small business and new companies. The reasons for such viral marketing reluctance are lack of knowledge, fear to fail or viral concept misinterpretation. Let’s dispel myths around viral marketing and explore 3 real viral growth cases that every business owner may apply to own company. About Guest Author : Victoria Kushner is a blogger and PR manager at Freemake.com. She writes about top multimedia apps and tech startups. Nowadays everyone is talking about word of mouth promotion success. Cool Infographics.
DEVELOP SOCIALLY [Marketing] Meet Our Friend @corleymay
| FRIDAY, JUNE 10, 2011
@corleymay is a fellow creative who drives a very powerful digital community in a very niche market! She’s one of the few professional - digital-community-builders who gets to do it for their 9-5 job (although it’s often more hours than that). She has the ability to pull people into the conversation and keep them there. Corley is also one of the best writers I know! corleymay is someone I’m lucky to consider a friend. She also lives here in Asheville, NC where I love calling home! And she does it in a way that leaves you feeling as smart as she is! Check her out!
DEVELOP SOCIALLY [Marketing] Twitter 2000 Follow Limit and Best Practices
| WEDNESDAY, MAY 11, 2011
Tweet about your niche market to keep your current followers engaged and interested. Twitter has implemented a new anti-spammer policy. You can’t follow more than 2000 people unless you have over 200 followers. In other words you must have at least 10% of the number of people you follow as followers. These users don’t have to be mutual followbacks, just follows. Boy is that a mouthful?! This change shouldn’t affect too many users but if you reach your follow limit here are some tips: Unfollow people if you can. You can use Just Unfollow to unfollow 50 people at a time.
WRITTENT BLOG [Marketing] 15 Tips for Creating Great Blog Landing Pages that Convert
| MONDAY, JULY 8, 2013
Here are a few good ones to check out: 10 Expert Tips for Increasing Landing Page Conversions from Online Marketing Institute. 'Do your landing pages successfully convert visitors into subscribers, buyers, or leads? If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web.
SPIN SUCKS [Marketing] Are Digital Devices Making Us Less Creative? | Spin Sucks
| SUNDAY, AUGUST 29, 2010
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 29 2010 Are Digital Devices Making Us Less Creative? It doesn’t exactly highlight the dangers of digital devices but describes how they are altering our thinking and lessening our ability to brainstorm and be creative. from my digital device in bed. Leave a comment!
BILL HARTZER [Marketing] Courseopedia Search Engine Helps You Find Courses
| MONDAY, JULY 13, 2009
Courseopedia was founded in October 2008 to make it easier for students to find courses and for colleges, universities and instructors to market their courses. While colleges typically spend a lot of money on marketing their school, most institutions leave individual course marketing to the instructors. I’m always fascinated by the new niche search engines that great entrepreneurs are launching. And this one seems to be pretty useful if you’re looking for courses of any type, even college courses. Nearly 70 more California schools will be added by mid-summer.
JEFF ESPOSITO [Marketing] What does social media success look like?
| WEDNESDAY, JUNE 29, 2011
Reducing push marketing spend. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. If you find yourself in this position, don’t let the acronyms KPIs and ROIs spook you. The benefits of social media typically fall into one of two buckets: making money or saving money. Making money. Generating sales. Saving money.
FEVER BEE [Marketing] Brands - Get The Benefits You Want Without Upsetting Members
| SUNDAY, MARCH 27, 2011
They will feel like this isn't a genuine community for them, but a marketing exercise for you. The overwhelming temptation for brands is to push to get the benefits they want from a community. You want feedback right? Perhaps increased sales? Maybe advocacy too? So why not ask members to give you feedback, buy more items or tell their friends ( ugh! ). Because they will feel like you're selfish. They will feel like you're manipulating them. Members don't like to feel they're being sold to. Members hate feeling used and manipulated.
JACOB MORGAN [Marketing] Collaboration in the Oil and Gas Industry
| MONDAY, MARCH 29, 2010
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Collaboration in the Oil and Gas Industry View Comments March 29th, 2010 I recently came across a report from Microsoft which talks about how the oil & gas industry is really starting to focus on collaboration and social media. We’ve already established that collaboration has a great impact on overall business performance and now we’re seeing giant companies such as Shell (which employs 150,000+ people) making collaboration a high priority. and Accenture. with a global vision.
ARI HERZOG [Marketing] Join Me and Stop Using Social Media
| FRIDAY, OCTOBER 1, 2010
Lifting Social Media Marketing with Gravity. On behalf of Australian supermodel Miranda Kerr and charitable organizations in 40 countries that seek to raise funds to cure autism, I challenge you to stop using Facebook, Twitter, and other social media sites on November 1, 2010. ask you to participate in the Communication Shutdown. If you can’t see the video, watch it here.). Please add a comment below if you will join me. -- Thank you for reading Join Me and Stop Using Social Media at AriWriter. Related posts: How Climate Change Will Link Global Bloggers.
ARI HERZOG [Marketing] Choose Your Alliance and Control the Internet!
| WEDNESDAY, JULY 7, 2010
Related posts: Emailing Me Internet Marketing Spam. Will you side with Crunchy or Puffs? You gotta love the branding that Cheetos is doing with their new website at battleofthecheetos.com. This post is inspired by my sister who bought a package of the Frito-Lay cheese snack while we drove to New Jersey last week, but it wasn’t until a tweet by Freddie Laker that I watched the video. -- Thank you for reading Choose Your Alliance and Control the Internet! at AriWriter. O-T-F-L-O-Ling at Comcast Town.
CONVINCE & CONVERT [Marketing] Social Pros 16 – Jay and Eric Strike Back
| FRIDAY, MAY 18, 2012
So, thanks as always to the sponsors of the Social Pros Podcast, Eric’s company, erstwhile Argyle Social , social media management software, data driven, in fact, who we use for all of our social media stylings, our friends at Infusionsoft who we use for email marketing, our new friends, our new sponsors at Janrain , all kinds of social sign-in and advanced craziness, and our good pal, Jim Kukral, from DigitalBookLaunch.com. It takes time for that market to develop in the same way it took time for that market to develop in the email space. Listen Now. Eric : Yeah.
KIKOLANI [Marketing] Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis
| FRIDAY, JUNE 25, 2010
reasons NOT to do content marketing – no strategy, no consistency, and no advertising are just a few reasons. Pros and cons of outsourcing your social media marketing – I consider the cons more of considerations including ways to ease your worries. Making Money Online / Online Marketing. 10 big lies of multi-level marketing – interesting read about MLM. RT @FamousBloggers Strengthen Your Article Marketing With CommentLuv Links [link]. The Resources Mashup. Blogging / Writing. Business / Career / Finance. Facebook. Link Building. Social Media.
LOUIS GRAY [Marketing] Spotify's US Launch Goes Well as Listeners Flock for Invites
| THURSDAY, JULY 14, 2011
Today, as was much-anticipated and well reported, Spotify did open its doors in the US, bringing the massive on-demand music library for desktop and mobile devices to the world's biggest music market. My experience with early access to Spotify in the US has been nothing short of game-changing in terms of what I expect from my music, and after my having said so for about two years, I know a good number of folks got fatigued of the promise, and just wanted the company to ship already. The link is here: [link] In case it wasn't obvious, go get it. I'll wait. Considering premium is only $9.99
KIKOLANI [Marketing] Fetching Friday – Resources Mashup & Hong Kong Time Lapse
| FRIDAY, MAY 7, 2010
10 deadly internet marketing mistakes small business owners must avoid. Science of word of mouth marketing. How to use Facebook for business and marketing. Including social media into email marketing. Foursquare marketing tips. 16 tips for successful online video marketing on Youtube. How to use Twitter for marketing. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a time lapse video set in Hong Kong. The Resources Mashup. Blogging / Writing. Blog comments are not roadkill. Business / Career / Finance.
JANET FOUTS [Marketing] There Is No Free Social Media For Business
| TUESDAY, DECEMBER 10, 2013
Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities. Still, 'Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk. Nobody saw how community could support a business model. Can you make money?
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