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    [Marketing] New video with Brian Solis on “Open Leadership” - Founder of.
    Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Home Blog Open Leadership Groundswell Resources Engagements News About Charlene New video with Brian Solis on “Open Leadership&# Brian Solis recorded a video interview with me discussing the concepts in my book  Open Leadership – it’s part of his excellent new video series. You can watch the video and I also got a transcript made if that’s an easier way to take in the information. The
    [Marketing] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Why geeks make better boyfriends In the wide world of dating, there are many options. Do you go for the flashy guy with the smooth smile, or the dude in the corner typing away on his laptop? found this list on the best of CraigsList and thought it was worth sharing. While geeks and nerds may be awkward, they’re well-meaning 9 out of 10 times. That smooth dude with the sly grin and the spider hands? Wonder what HIS intentions are… plus, I’ve never had a geek guy not call me when he said he would. Score major points THERE. GIRL!!
  • ARI HERZOG  |  SUNDAY, AUGUST 12, 2012
    [Marketing] 8 Steps to Write a Meaningful Blog Post
    When he's not blogging, Ari helps brands improve their digital media marketing. Choose a topic. get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. wanted to personalize it. Write the title. always write the title first. The body comes second. When I find my writing segues away from the title, I copy that chunk of text and create a new blog post from it. Get an image.
    [Marketing] Paid Social Campaigns vs Paid Search
    'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. If your business isn’t exploring the potential of social media marketing you should seriously consider why you have limited your outreach. Target users within the network you want them to share in (eg. Facebook contest where sharing gives extra entries should be on Facebook.). Advertise Where Your People Are.
  • SOCIALFISH  |  MONDAY, JUNE 30, 2014
    [Marketing] Countdown to the Leading Change Summit in San Francisco
    'Guest post by Joleen Ong, Marketing & Publications Director, NTEN. am super excited for Leading Change in September – join me there? ————-. When nonprofit leaders and changemakers get together in one room, big things can happen: Ideas, shared learning, partnerships – the opportunities are endless. But how can you tap the potential and move your ideas forward when it’s over? Launching this September 3-6 in San Francisco, LCS is not your typical conference with hundreds of workshops to choose from, and parties every night. Digital Strategy.
  • VIPER CHILL  |  MONDAY, JUNE 6, 2011
    [Marketing] The First Ever ViperChill Income Report
    In the last few weeks, ViperChill was ranked 9th in a list of the biggest marketing blogs in the world, just ahead of blogging powerhouse’s like Seth Godin and Aaron Wall of SEOBook. I’ve seen too many examples of big marketers releasing the sites they’re working on and having their rankings tank or a ton of negative feedback sent their way. It’s been 18 months since I launched this blog and what a great 18 months it has been. ViperChill has almost 16,000 RSS subscribers (thank you!), I’ll do my best to keep providing content worth reading.
  • GET SOCIAL PR  |  TUESDAY, JULY 20, 2010
    [Marketing] Social PR: Reading You Can't Affort to Miss
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Social PR: Reading You Can’t Afford to Miss July 20, 2010 Social PR is a public relations issue worthy of your attention. Because it’s about build relationships. Relationships that grow businesses. Relationships that help non-profits help those they are designed to help. Relationships that help us as a people build a better life. Relationships that bring a bit more security to a world that seems more insecure than ever before. Citing the problem is in the structure of agencies. Hold them accountable.
  • SOCIALFISH  |  MONDAY, MAY 20, 2013
    [Marketing] How Promoted Hashtags Can Ruin Your Online Campaign Efforts
    About Shane Jones: A strong advocate for the power of personal, “humanized,” digital collaboration, I share my opinions and vast experience on social and digital marketing.  'Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter.  But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. 
    [Marketing] Control. That Old Thing
    Brand still controlled their vision, mission and the marketing materials that go along with it, while consumers could now say whatever they wanted to about the brand and mash-up those materials as they saw fit. You rarely hear Marketing theorists talk about the brands inability to have control over their message anymore. marketing materials. marketing theorists. Can brands be in control of their message? These companies were being put on notice: they were no longer in control of their brands. The war to control the message had been lost. What happened to control?
    [Marketing] 9 Data-Driven Copywriting Tips
    But today’s content marketers have an immense amount of information at their fingertips. 'Image source. Copywriting is creative work. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
    [Marketing] Focussing on the voice of the customer
    While I realise (abundantly so) that we can probably never create the perfect product or service, I’d like to argue in this post that the primary consideration we need to focus on as user experience designers, service designers, marketers or whatever, is the voice and view of the customer. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. But just how much do we really consider them ? don’t think it happens nearly enough , nor well enough.
    [Marketing] Why Affiliate Vendors Need to Start Taking the Rap
    Instead, it’s the affiliate vendors who are letting their affiliate marketers down. PR and marketing programs could also adopt this approach, so any bloggers or Twitter users, etc, that are part of a promotional program know they have to make sure they’re not misleading anyone with their promotional updates. There’s a lot of news about disclosure online at the minute. It’s becoming even more important as the U.K. joins the U.S. in cracking down on non-disclosed social updates , whether it’s on your blog, Twitter, Facebook, or anywhere else.
  • SOCIALFISH  |  TUESDAY, MAY 13, 2014
    [Marketing] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
    For years data has been used in sales and marketing functions to measure current and past results, and even predict future events. 'Guess where Jamie Notter and I will be on May 22? In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. Human Resources must evolve as a serious partner in the business, one that links values and value-creation with people and practices. HR must emerge as a fearless leader. At the end, we will be different.
    [Marketing] Can We Give the Jedi/Ninja Thing a Rest?
    “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,&# Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. Now it’s reached the point of ridicule, and really hurts the sector more than anything. Telling them you’re a social media jedi or ninja is the fastest way to send them a red flag. That’s right!
    [Marketing] How I am Declaring My Independence from Technology Today - The.
    Fourth, I dumped tons of of stuff : RSS feeds and virtually every email newsletter, with two exceptions - Marketing Charts and the Social Media Smartbrief Fifth, I am setting up lists on Friendfeed to help me find signals in the noise and so that I can do the same here for you, my audience Anyone have any other tips? Every marketer should have this PoV, at least in my opinion, because the generation that grew up with the net operates at a different level than many of us do. Some marketers (like yourself) are Conquistadors and African Explorers, mapping the territory.
    [Marketing] Happy New Year from We First
    strategy+business Best Marketing Book of 2011. What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, We First , for which I’m enormously grateful. few highlights of the response to the ideas include: - New York Times, Wall Street Journal, Amazon bestseller. This truly was a team effort.
    [Marketing] Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
    It’s this marriage of purposeful marketing that benefits a company’s bottom line and society at large that has the potential to scale our response to the challenges our world faces. Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my aim is to balance both.
  • ENGAGE  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Why Shakespeare’s Tweets are Better Than Yours
    Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
    [Marketing] Accounting For The Real Value
    Business, markets, wall street, the entire economy are driven by results. News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Marketing spin can no longer put “lipstick on the pig” of bad news, bad practices and management asleep at the wheel. 'The system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic. Results Are Not Just Financial.
    [Marketing] 2. Champions, active users and trolls
    Tags: Holly Seddon Online communities Promoting Community Management Business Chat room co-creation community community management community manager customer communities freshminds FreshNetworks innovation Lurker On the Web Online and offline online communities online market research social media Social network Troll Twitter Virtual community Web web2.0
    [Marketing] 5 Immediate Ways To Improve Your SEO
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor the tags on every page.
    [Marketing] Embed Facebook Content Into Your Website | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years. WordPress has plugins that do the same thing so it’s really nothing new. But I have yet to see a really good tool that allows you to embed Facebook content. Have you? Just take a look at the page. Ditto your tweets in the new or old Twitter formats!
  • T2 SOCIAL  |  FRIDAY, OCTOBER 4, 2013
    [Marketing] How Social Media is Changing the World [INFOGRAPHIC]
    That goes to show how this new media has penetrated virtually every market. 'Social media is changing the world and the proof is in the numbers! When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale! This great infographic from MyLife  shows how social media has made a dramatic impact on our lives. Perhaps the most interesting piece of data in the infographic is how people aged 50-64 spend roughly 2.4
    [Marketing] A Quick Thank You to Evan Carmichael and Team
    Within about 20 minutes, Evan had replied, apologizing for any issues and advising that his marketing manager, Marija Sekularac , would look into it. Something a lot of businesses seem to forget… A Quick Thank You to Evan Carmichael and Team originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. When something goes wrong, how it’s resolved says a lot about the person or business. Evan Carmichael and team fall squarely in the latter category. recently became an author over at
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  successful. Corporate culture shifts Intuit has a history of a fairly open culture and  believes that failure is ok as long as you learn from it and the failure is fast and fairly low cost.  This allows the employees to actually participate in real time.  use within Intuit.
    [Marketing] 25 Success Tips for Writing Irresistible Customer Success Stories
    'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Your prospects and customers are highly jaded to biased marketing messages, and nothing will raise suspicions faster than a report that seems exaggerated, or inaccurate. Cross-promote their content on your social media channels, or offer a discount for their help to your marketing strategy.
    [Marketing] Search Engine Optimization: 5 Keyword Research Tips
    First of all, you want to clearly define your search engine marketing efforts. One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Find out what people are searching for, which keywords are more popular than others, and focus your website’s content around those keywords. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives. Measure Performance. 5.Competitive Analysis.
    [Marketing] Social Media Scorecard & what Social Media is Good For – and ultraviolet light
    In talking with Cecilia Pineda Feret (Online Marketing & Community Strategist for Havana Central), especially over the last week, while looking over the Social Media progress over the last month  -  we enabled Google Analytics tracking on the website to include all downloads, all outgoing links, all email links (via Google Analytics tracking scripts), all reservations to OpenTable , Tell A Friend, Get a Quote, VIP Guest List, etc. Though the interchange with Cecilia I was able to come up with what we’ve accomplished and what we haven’t been able to accomplish, and why.
    [Marketing] Review: Humanize by Maddie Grant and Jamie Notter
    On the first Friday of every month, I will review a PR, marketing, or social media book here. It’s time for a new series to begin. hope you’re as excited as I am! It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So we have a lot of work to do! Today… Humanize by Maddie Grant and Jamie Notter. The quote I wrote for the book cover follows: The days of controlling your messages are dead. This is not another social media book. Enough said?
  • STAY N' ALIVE  |  SATURDAY, MAY 14, 2011
    [Marketing] Of Worldwide Religious Social Media Presence, the LDS Church Ranks Well
    I've shared previously the natural desire of Mormons to share their beliefs , and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. I've shared previously the natural desire of Mormons to share their beliefs, and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. It's no secret the Church takes its online presence seriously. You may be wondering, "why", though. So ask around if you're interested.
    [Marketing] GlobalPost Story on the Role of Social Media in the Kashmir.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The IdeaSliver Manifesto Are We Becoming Digital Nomads? » GlobalPost Story on the Role of Social Media in the Kashmir Protests Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! 2, 2010. More than 30 died in the last week or so. For more, read my bio.
    [Marketing] The Opportunities of Niche Blogging
    However, being even slightly familiarized with the principles of Internet Marketing and branding, you will come to discover that niche blogging is one of the best outlets for some professionals out there, if not even the agent of revenue itself. can relate, and connect way more, and way faster with people in the lifestyle niche, than people in the Internet Marketing and blogging niche. You have the flexibility to adjust to the market and your capabilities. With niche blogging, you can sense the market, and act appropriately. This is a guest post by Slavko Desik.
    [Marketing] Why Social Media Matters in the Job Search
    With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. If you’re in the market for a new job, keep in mind the social sites above and start networking now. 'Taking a social approach to your job search might just be the best employment decision you ever make. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin. Don’t Forget About Facebook.
    [Marketing] Why more FCA guidance on social media could free up financial services companies to be successful
    'Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. This means that they often try to conform to the highest standard in order to minimise the work of meeting different expectations across different markets. At a recent  Financial Services Forum  event, David McSpadden, Senior Vice President of Global Client Marketing from Franklin Templeton Investments (FTI) presented an excellent case study into how his organisation has approached social.
    [Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
    [Marketing] Election 2.0 – List of social media election sites to watch.
    Financial markets, financial regulation and manufacturing Professor Kevin Davis, Department of Finance. Labour market and employment trends, industrial relations Professor Mark Wooden, Institute for Applied Economic and Social Research. List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. And how useful is the site to online community members. ABC ELECTIONS broadcast site.
    [Marketing] How to Make $5k from Skype (and Possibly a Whole Lot More)
    You see, blogging and internet marketing can be a really tiny industry sometimes. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And I think almost every blogger is making the same mistake that I was. There are a few big players who dictate how things are done and then everyone else follows for a while. Let’s get started.
    [Marketing] What's Happening with Enterprise 2.0 Adoption?
    Jeff Whitney Its interesting to consider the the market maturity life cycle. would suggest that by pure market share numbers that this is very much an early adopter market. market is currently in an early majority or late majority (each consists of 33% of the market) then the actual market for enterprise 2.0 use is quite small given the relative size of today's software / services vendors supporting the market today. market is actually growing but even now it's not too small. That's another reason why I think the market for E2.0
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Is Your Content Worth Stealing?
    Image: takomabibelot ] If you liked this, try: 5 Powerful Stats That Make Content Marketing Worth Drooling Over Is That Your Blog Talking to Itself in the Corner? I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to. Because that means I’ve done my job. The Question and Answer Economy Your audience has a series of ongoing questions that they must answer in order to do their job. Your content should provide this.
    [Marketing] 5 Companies Who Show Social Media Who’s Boss
    Zappos  may be an obvious win here…but perhaps it’s because they really do take their brand marketing to heart. Use social media to augment your marketing efforts in a real-time, community driven effort. Social Media…a not so new concept, yet one which can still allude many brands if they do not strategize their content appropriately for each channel in regards to how it fits their brand. But we’re not here to criticize, we’re here to learn from the ones who take advantage of social media and elevate their brand to another level. Facebook. Twitter.
    [Marketing] PKM and the Organization - Pollard
    Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. Aug Oct. MADE IN CANADA. together.
    [Marketing] The challenges to brands of using the data consumers share in social media
    As highlighted by Facebook’s IPO last year, and there is now a new market for “data locker / vault” services (e.g. to marketers and advertisers). Companies may be forced to start paying people directly for their data, which for advertisers and marketers is potentially more likely to be accurate when acquired this way. Tweet Padlock & Chain (Photo credit: spodzone). This information from consumers is fueling many of the big data conversations that brands are having. But with this growing ‘data exhaust’ come challenges. TRUSTe’s 2011 study results).
    [Marketing] The Unknown Secret to Social Marketing.That Works
    You start asking whether the web, whether social marketing is truly the answer to your business prayers. Social marketing is about making your content so irresistable, that people want to know more about what you offer". Social marketing is merely the demonstration of that value. 'You have a great product. You have a great service. You build a website and yet.success doesn''t flow.why? mean the offer is irresistable isn''t it? You then realise that people don''t know that the offer is there.once they do.they will buy. Still they don''t come. You become disillusioned.
    [Marketing] Social Side Roads or Highways?
    It is changing how people interact with markets. Slick marketing and tactical attempts to get the audiences attention are side roads not long term highways. Those who do extraordinary things change the game for those that don’t. Changing the game for others means you do something which changes the rules of the game before those following the old rules know it. Apple changed the game for mobile device manufacturers and for mobile users. Apple is now attempting to change the game for “laptops&# with the IPad. Google changed the game for internet search engine utility.
    [Marketing] Big data delivers customized experiences or it’s just noise
    The post Big data delivers customized experiences or it’s just noise appeared first on Drew's Marketing Minute. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail. trail that will help businesses get to know us better, anticipate our needs and provide real time service.
  • ENGAGE  |  FRIDAY, MARCH 21, 2014
    [Marketing] Mobile: The Epicenter of the Connected Revolution
    Instagram and Pinterest have, in just a short time, gone from online underdogs to essential, effective components of countless marketing campaigns, often with massive audiences —and mobile is central to that success. Download our new whitepaper “ Content Marketing Insights 2014 ” and register for our free webinar featuring eight content trends poised to change the industry this year. 'The scope of the mobile web''s expansion has been so swift that it can almost be taken for granted. After all, it''s just another technological step forward, right? Need more convincing?
    [Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
    Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
    [Marketing] Why My6sense: Right Time, Right Place, Right Context
    If you caught Marshall Kirkpatrick's story on ReadWriteWeb (See: My6Sense & The Geek Who Rode His Blog to the Edge of the World ) or caught the CinchCast interview I did with Robert Scoble , you know that I have joined digital intuition pioneer my6sense as the company's vice president of Marketing, after working with the company for a year as an advisor as part of my work with Paladin Advisors Group. Now comes the opportunity to help do my part, an active role, to transform the company from technology leader to market leader. fear it is only going to get worse.
  • LOUIS GRAY  |  FRIDAY, JUNE 10, 2011
    [Marketing] Chromebooks Poised for First Look Under the Microscope
    This is the age-old conundrum of marketing in general - tell us why it's better, not just that you've introduced something, but why this will help me. The company's initial marketing forays speak to fast boot up (which is yes, very fast), the elimination of viruses so common on Windows (but don't scare most Mac users), and the future being the Web. Google's browser-centric Chrome OS will be getting its first reviews from those outside of the company's beta program starting this week as units from Samsung and Acer reach the first buyers on OEM hardware. It's incredibly convenient.
    [Marketing] Money makes the world go round, no free lunch and dude dies getting buried alive
    You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. So much so that many see it as a replacement for traditional marketing, but before you drink the Kool Aid or hop on the bandwagon, peep out this piece from my Canadian Hombre, Danny Brown on traditional results. Is your marketing message too good to be true? People are skeptical so before you go out with a power claim in your marketing, ask yourself… is it too good to be true? If you’re here drop me a DM to get together.
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
    [Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
    Educating women to succeed in this market needs to happen! Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude.
    [Marketing] Best Time to Post
    When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
  • ENGAGE  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Tying It All Together: What a Well-Placed Headline Can Do For A Layout
    image: dehuacarpet ] If you liked this, try: Capital Improvements: Using Initial Caps to Improve Your Designs An Illustrated History of Content (and a Smooth Move in Content Marketing) Head(line) of the Class. T here’s a scene from the Coen Brothers’ 1998 cult classic The Big Lebowski where Jeff Bridges’ character, The Dude, walks into a local bowling alley lamenting the ruination of a living room rug vandalized by intruders. That rug really tied the room together, did it not?” asks a concerned John Goodman, who plays fellow bowler and screwy Vietnam Vet Walter Sobchak. F@*#ing A!”
    [Marketing] Product Launch Blueprint: The Secrets Behind My 5-Figure Day
    Since I make most of my income with affiliate marketing and promoting other peoples products, launches aren’t something that I’ve dedicated a lot of time to. say this because the same concept can be applied to marketing: give your audience a chance, to give you a chance. If you don’t give yourself a timeframe in which to complete the creation of your product and all of the marketing aspects a launch entails, then the whole process will take far longer than it needs to. I’ll be the first to admit that I’m not a product launch expert. Not rules.
    [Marketing] Social Media Strategy Daily News
    Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them.
    [Marketing] Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
    But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Foursquare Social Media Marketing Workshop. Online event registration for Foursquare Social Media Marketing powered by Eventbrite. Pinterest adds the price of your stock to the items pinned yet Pinterest is under fire for their affiliate marketing strategies and copyright policies. Here are some social media courses for you (or perhaps, for someone you know) for June and July. Forever!
    [Marketing] Emergent Collaboration Vendor Review: Atlassian’s Confluence
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. spoke with Matt Hodges the product marketing manager and Daniel Freeman the VP of product marketing and sales. As far as the industry goes Atlassian is seeing a greater and great fragmentation of markets where there can be many healthy vendors. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Support.
    [Marketing] 6 Ways Personal Development Can Make You a Better Blogger
    You are not just a blogger anymore, you are the blogger on your market. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Timo Kiander. Many people live their lives without understanding, that there is a giant potential inside them. In fact, if they would realize this, they would achieve so much more in their lives. This is where the personal development comes into play. What I love about personal development is that it can be applied to many areas in one’s life. Build Confidence. Build Persistence and Consistency. Control the Time.
    [Marketing] Is Starbucks the Most Dangerous Competitor to Facebook? | E.
    Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. It’s capitalism and marketing at its most brilliant. In 1999, Yahoo had 67% of the search engine market. Plenty. Where would Yahoo!
    [Marketing] [Exclusive] 5 factors driving the launch strategy of
    Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways.  This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now  and Andrew Hanelly, VP of Digital Experience at TMG Custom Media   on the thinking behind the newly launched Associations Now on the desktop.
    [Marketing] Hey! What’s happened to Absolute PA?
    started Absolute PA, a virtual assistant service, in 2009 and built it from scratch in to a successful business, largely using social media and online marketing to raise my profile and find clients. Social media became a valuable resource and marketing tool for me, providing numerous leads, clients, opportunities and web traffic. Having experienced the power of social media marketing for myself, I wanted to help other business owners achieve success too. love social media and digital marketing. believe that most importantly, social media marketing has to be simple.
    [Marketing] Work Experience vs. Capability: A Gen-Y Problem
    Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. Although I won’t be going through all the characteristics of the “crisis”, I will be talking about employment.
    [Marketing] The Price “Is” Right: Reinventing The Product Lifecycle
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 These notions have become dominate cycles that we follow. Unported License.
    [Marketing] The Followship Of Twitter
    It fits more appropriately into the over-arching marketing strategy of Twist Image and - on a personal level - I love to write and speak, so these platforms and channels just "feel better." I'm sure there are many happy Multi-Level Marketers who see the Internet and Twitter as an amazing business opportunity. marketing strategy. Full disclosure: I'm not the best at Twitter. Currently, when I put personal and professional time and effort into my online efforts, I prefer the focus to be on this Blog and the Podcast of the same name. No bio. " No picture.
  • JUGNOO  |  MONDAY, DECEMBER 30, 2013
    [Marketing] New Term Everyone! The Ephemeral Graph
    Think of the emergence of Snapchat, and the market for a medium that does not store information but deletes it seconds after it has been created. 'Robert Peck had his 15 minutes of Wall Street fame when he successfully forecast that Twitter’s share price would reach $50 after the IPO, which it did. He’s a managing director at SunTrust Robinson Humphrey, and one of his predictions for 2014 is that the emergence of the Ephemeral Graph will be a big feature in the social media technology landscape. What’s that? Is Twitter Part of the Ephemeral Graph?
    [Marketing] Musical serendipity in a digital world….
    Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. I’ll wait here while you go and read it. 'The Record Shop' courtesy Nicoze on Flickr (CC Licence). So how does musical serendipity work without record shops?
    [Marketing] Customer and Company Value, You Must Define Both
    The ability to affect how a product or service is marketed or created which provides a feeling of importance and contribution. In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Company. Customer. Peer recognition.
  • STAY N' ALIVE  |  SATURDAY, APRIL 16, 2011
    [Marketing] Here are 10 Utah Entrepreneurs You Need to Know
    Brad's not just a marketer or typical community guy though. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry. I've been on the list twice as a winner, and I've been nominated again this year. While this is a very humbling experience, I want to be sure others have the opportunity to also be on the list. decided this year I want to come up with and vote for 10 people that have never been on the list before. He is @allanca on Twitter.
    [Marketing] @BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'We are excited to announce that we will be taking part in an upcoming podcast with Robert Thompson (@ RobertHThompson ) for his Thought Grenades blog. The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts  in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013).
    [Marketing] The Writing Wall
    In the case of Marketing in the Round , there was no wall for my half of the book, but I had a really hard time getting started thanks to a flood that hit my house. 'Every long writing project has one: The wall. Research paper, novel, non fiction book, even a massive web site rewrite. They all have that moment when I want to run away. Believe me when I say this, the writing wall is worse than your average writer’s block. It’s a malaise. feel like I can’t go on, that the project will never get competed. look at the screen or paper empty inside, dreading the work.
    [Marketing] Three Values to Hold High in 2012
    Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not normal.”. And indeed we weren’t. Now, corporate culture can be a pretty nebulous thing. The leaders at Promanad understood the importance of organizational culture.
    [Marketing] Facebook Is Giving Away $10 Million
    Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. Since Google AdWords has pretty much dominated Web advertising for almost a decade, Facebook is looking to get a piece of that action, and more than any other company they are poised to take a big bite out of Google’s chunk of the market. So if Facebook can convince you to at least give Facebook Marketing Solutions a try, then maybe – just MAYBE – you’ll do well enough to keep advertising. How are they going to do that? Here’s a test.
    [Marketing] The new I.N.O.X. watch from Victorinox
    There’s plenty of designer watches on the market for that much that don’t have any durability. 'Watches. don’t think I will ever have enough watches. Not matter how many I seem to own, I’m always rooting around in dressing room to find a watch that goes with whatever I’m wearing. Maybe it’s because they are all fairly cheap watches though. did own the ‘perfect’ watch (for me), a beautiful Gucci watch which was a present. owned it for years and then accidentally left it in the dressing gown at the Malmaison Spa in Manchester. Impressive.
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
    [Marketing] Free Ebook on Business Blogging
    'Blogging is the engine that drives your digital marketing activities. truly successful digital marketing strategy involves blogging well, and blogging often. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don’t pay the proper amount of respect to your blog, you’re going to suffer for it in the long run. Wikimotive has written a limited-edition eBook called ‘10 Business Blogging Blunders’. In this one, you’ll learn: Some blogging best practices. And More!
    [Marketing] Why I'm Tired of #Fail
    As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. We have microscopic levels of patience that match the brevity of our status updates, making showpieces out of brands’ missteps, sometimes deserved and sometimes incredibly petty and reactionary. There are most certainly failures of customer service, product, and corporate responsibility that are egregious, and I’m not talking about those. Is It Just Us? This is true.
    [Marketing] Are You A Small Minded Business?
    Troy Claus is co-founder and partner at Bonsai Interactive Marketing , a full-service marketing agency, offering integrated and digital solutions. Before you dive into marketing, branding, business development, social media, etc, look at your current business model and see if it’s working for you. For examples of these tools and examples of how they can work, you can check out this ebook created by Bonsai Interactive Marketing. He also blogs at That has become the mindset of many SMBs (Small Minded Businesses). Being Disconnected.
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
    [Marketing] Hosting & Speaking @Netbase Social Smarts on Sept 19th, 2012
    NetBase: 5 Reasons Why Marketing Needs #Analytics – check out the next webinar in our Social Smarts Series w/ @webmetricsguru [link]. Honored to be the guest next month at Netbase Social Smarts series, where I will speak on the integration of Social Media Analytics and Web Analytics. Here’s a link with my mug shot on it! am always surprised, a bit like a dear staring at car headlights, seeing my own image on promotion for what is sure to be a very well attended session. Sounds like, soon it’ll be my face I’ll be seeing. Web Analytics NetBase social smarts
  • ENGAGE  |  FRIDAY, JANUARY 11, 2013
    [Marketing] 5 Ways to Be a Better Writer in 2013
    says Mary A Rosch, sales, marketing, and social media coordinator for jewelry designer Atelier Minyon. Images appeared to rule the online roost in 2012. If you needed more evidence, “GIF” was named 2012’s word of the year by the Oxford American Dictionaries—but don’t let that tomfoolery mislead you. Words are the real currency on the Internet and social media networks. In fact, words have always been the backbone of human expression. picture isn’t worth 1,000 words because 1,000 words are invaluable. Here are a few tips on how to do just that in 2013. Read Everything: Part 2. Go write.
    [Marketing] Tweets to show up on Google search results
    But Twitter’s deal with Google is even more significant, given the Mountain View, California-based tech giant commands 75% of the web search market and remains the number one most-trafficked website globally. 'Bloomberg reported yesterday that Twitter has struck a deal with Google to make its 140 character tweet updates more searchable online. This agreement comes from an effort by Twitter Chief Executive Officer, Dick Costolo, to make tweets seen more by non-users and generate more advertising revenue from a larger audience. The two companies had a similar deal from 2009 to 2011.
    [Marketing] Are Facebook accounts being hacked for $100? « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are Facebook accounts being hacked for $100? September 19, 2009 in facebook | Tags: facebook , hacking , online fraud , social media According to a recent news release, PandaLabs has Uncovered a hacking service that promises clients access to any Facebook account for $100. The creators of the service, based in the  Ukraine, confirm the cost and say the fee is payable through Western Union. Here is the release: GLENDALE, Calif.,
    [Marketing] The Museum of Modern Art embraces UGC with new iPhone app « Online.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed The Museum of Modern Art embraces UGC with new iPhone app August 12, 2010 in UGC , mobile apps , user generated content | Tags: UGC , user generated content , iphone app , Museum of Modern Art , mobile , MoMa The news here for most people is probably that the Museum of Modern Art has launched a free iPhone app, giving users access to it’s huge collection of modern and contemporary art and a slew of other tools. Smart.
  • THE WAY OF THE WEB  |  FRIDAY, JULY 16, 2010
    [Marketing] Live cross-platform mobile gaming arrives
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? You’ll need to have Android 2.0
    [Marketing] Happy Social Media Day to all of us!
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Marketing] Social Media - Why Does Facebook Not Have Many Tracking Tools?
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Marketing] Social Media Club Delhi January 2011 Meetup with Karthik Nagarajan from Nielsen Online
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia My NASSCOM Emerge Workshop on Social Media For B2B Marketers My Upcoming Full Day NASSCOM Workshop For B2B Marketers My NASSCOM Talk: Made in India, Made for the World My Talk on Digital Activism at Social Media Club Delhi How to Build an Open and Collaborative Professional Services Firm? Buzzmetrics, NM Incite’s social media monitoring tool. India Social Media Report, Edition 2 , released by NM Incite and Blogworks.
    [Marketing] Social Squared, Sharism and Micro-Philanthropy Platforms in India.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Upcoming Talk: The Social Squared Manifesto at Salesonomics 2010 Mauritius Foursquare: From Location-Based Check-in App to Reputation System For the Real World » Social Squared, Sharism and Micro-Philanthropy Platforms in India and China Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? For more, read my bio.
    [Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
    This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
    [Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
    Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. '[Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. disagree that apps are the answer.
    [Marketing] Why Economic Empowerment Should Be On All Minorities Mind In One Graph
    Thus, they were in better position to benefit from the recovery in financial markets. 'Last month Pew Research Center released data on wealth inequality. The research reports some staggering numbers on the average household income differences in America between Blacks, Whites and Hispanics. Below are some of their key data points. The wealth of white households was 13 times the median wealth of black households in 2013, compared with eight times the wealth in 2010, according to a new Pew Research Center analysis of data from the Federal Reserve’s Survey of Consumer Finances.
    [Marketing] Should Social CRM be Automated?
    workflow integration, drip marketing, scripted calls (sales and support). social media marketing Integrated marketing communication efforts are designed to create a good image for a firm, one that is consistent. Backfire because what you're describing is marketing 1.0 So, if your trying to solve customers problems, provide technical support or customer service, as opposed to marketing, then you will need to cast a broader net. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should Social CRM be Automated?
    [Marketing] How Bing Is Improving Search
    With Google becoming more restrictive with link building practices and tightening the reigns on content quality, Bing has a golden opportunity to step forward and gain some share of the search market. 'We haven’t heard from Bing in a while, every now and then we’ll get a glimpse into how they are improving search. don’t know if any of these innovations will do that for them, but they have potential. Here are seven new innovations Bing has introduced that could make a difference in search in the coming years. For the full list, see Bing’s blog.
    [Marketing] Why You Should Tweet Your Content Multiple Times
    'Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. The Search Engine Journal ran an article today in favor of multiple tweets. Here’s what they have to say about that. Multiple tweets have a greater chance of delivering more traffic to your website. If you tweet at different times of the day, you can reach multiple time zones. Different followers are on Twitter at different times of the day, so if you tweet at various times throughout the day, you’ll reach more followers.
    [Marketing] 3 Alternatives To Google Traffic
    Step up your social media marketing and you will likely see more traffic to your website. 'If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. There are a couple of ways you can approach this. You can not fret about it and seek other avenues of Web traffic or try to figure out how to increase your Google traffic.
    [Marketing] Are There More Important Metrics Than Traffic?
    Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign. 'Many small businesses are concerned about how much website traffic they are getting almost from the first day their website goes live. In many ways, this is a distraction. It takes time before your website will increase its traffic significantly. You won’t see any real significant traffic increases until you have a few page 1 search engine listings for high value keywords. How many pages does your average visitor view?
    [Marketing] Should You ALWAYS Share Your Own Content?
    'Social media marketing has become a big deal. Of course, it’s powerful when it’s done well. Many social media users are out there every day sharing links to their own content, blasting e-mails, sharing their own content left and right. Is this good for your business? First, if you don’t promote yourself, then it’s likely you won’t get promoted, so I definitely think it’s OK to share your own links. But do you always have to share your own links? If all you do is share links to your own content, then you’re going to turn people off.
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