TWIST IMAGE | SATURDAY, AUGUST 10, 2013
[Marketing] Six Links Worthy Of Your Attention #164
If you listen to a slew of the world''s top Chief Marketing Officers and agency leaders, it has become rare to hear them talk about the creative craft of advertising. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I love writing. It''s like a less-absent-minded narrative of myself, without the breathless tumbling-over of ideas and side roads. But because I also do it (partly) for a living, sometimes it feels like a chore. " (Alistair for Hugh). The Music Industry, Explained - Pando Daily. amazin. apple.
TWIST IMAGE | SATURDAY, JUNE 30, 2012
[Marketing] Six Links Worthy Of Your Attention #106
The more I think about business philosophy - in particular when I look at people like investment advisors and those who play the stock market - I think that they are (more or less) gamblers. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Serious Eats. "Scandal! All those rules of cooking pasta in huge tubs of furiously boiling water are a lie, apparently. Turns out you can simmer pasta in a little water just fine. But that takes all the bravado out of it." " (Alistair for Hugh). " (Hugh for Mitch).
PROBLOGGER | MONDAY, NOVEMBER 26, 2012
[Marketing] Blog Design for ROI Rule 2: Highlight Your Key Content
The second block, Tips and Hints – Toolbox, listed core categories on Problogger that still represent the blog’s topics accurately to this day—advice on publishing ads, blog design, writing and marketing. Gab and Internet Marketing Ninjas , the folks behind the Blog Design for ROI series here on Problogger, are offering to mail you a free print copy of the Blog Design for ROI guide as a small book. This guest post is by Gab Goldenberg, author of The Advanced SEO Book. The next best use of space in your design is to highlight your key content. In the sidebar.
SOCIALNOMICS | FRIDAY, NOVEMBER 16, 2012
[Marketing] The pros and cons of buying Twitter followers
The practice, considered by some as unethical, is not a replacement for the conventional marketing efforts needed to build any successful venture, but is definitely rising in popularity(especially amongst startups), and can be considered as one of the many tools at your disposition to build a marketing strategy for your business. The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. Similar claims were also lobbed at Newt Gingrich and President Obama.
CHRIS BROGAN | TUESDAY, FEBRUARY 15, 2011
[Marketing] Who Is Your Audience
Christopher S Penn wrote a great post about marketing and how it starts with audience. What’s great about it is that it’s exactly what was on my mind since yesterday. I’ve been thinking about who my audience is at [chrisbrogan.com] and furthermore, I’ve been looking around at other people’s blogs and wondering who they’re hoping to attract with their writing. Do you know the answer about your blog? My guess is it might be different than you think. Who Are You Writing For? This part, you should at least think you know. It’s fine by me. blogging
PROBLOGGER | SUNDAY, JULY 29, 2012
[Marketing] Have You Got What it Takes to Become a Highly Paid Freelance Blogger?
Blogging is a part of their overall marketing budgets and they understand the value of getting a professional on board. Plenty of bloggers are doing it: Carol Tice of Make a Living Writing , Oni of Young Prepro , Joseph Putnam of 5 North Marketing and Tom Ewer of Leaving Work Behind are some of the names I am familiar with. You approach businesses that have substantial marketing budgets and ask them if they would like to hire a freelance blogger. You know the ins and outs of the market place and hence have more worth than a generalist. Some might say $10 or $15.
CHRIS BROGAN | MONDAY, AUGUST 6, 2012
[Marketing] Where I’m Headed
That’s Where I’m Headed. I’m not interested in talking about social media. I’m interested in helping you build your business. I’m not curious about emerging technology. I’m fascinated by how we can implement what we have to solve a problem. I don’t want to debate whether or not your business should be marketing on Pinterest. I’ve been thinking a lot about you. want to be helpful. want to do more to see you successful. This is what’s on my mind. identical for the big guys and the little guys. In Pursuit of Human Business.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 25, 2010
[Marketing] Five Productivity Tools for PR Pros
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! You see, I’ve been there, done that. Image: rubyblossom. coming up.
PROBLOGGER | TUESDAY, NOVEMBER 20, 2012
[Marketing] Branding Your Blog: You’re Doing it All Wrong
Unless you’re an expert marketer, designer, copywriter, and web developer in addition to your day job, there are lots of things you don’t know and skills you don’t have. You This guest post is by Julie Cottineau of BrandTwist. while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. logo does not make a brand. Your brand promise should be felt in every single post.
PROACTIVE REPORT | TUESDAY, MARCH 12, 2013
[Marketing] Create and Optimize Visual Content: a new PR skill
Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. And once they know how to create it, they also need to know how to optimize all visual content for both news and web search. Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. note the word compelling). They climb to 7.4X
PROBLOGGER | TUESDAY, APRIL 24, 2012
[Marketing] Question: How Do You Beat the Social Media Monster?
Finally, my goals also help me to choose which new networks to try as new options come onto the market. Over the last couple of days we’ve looked at various tactics that bloggers are using to gain traction, grow followings, and generate blog traffic on: Google+. Twitter. Facebook. Pinterest. I’m sure that these posts gave you some great ideas for developing your interaction with fans and followers on these social networks. But I also know that social media is one of the key distractions that bloggers face. How important is this tool to your blogging efforts?
TWIST IMAGE | SUNDAY, FEBRUARY 23, 2014
[Marketing] Building A Decoded Company
Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an "e-mail free" work environment. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #398 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? Enjoy the conversation.
PROBLOGGER | THURSDAY, MARCH 17, 2011
[Marketing] How Do You Know if You’re Succeeding?
The reason for this is that the volume—reach, in marketing-speak—is less relevant than the quality of these relationships. Josh Klein is a marketing consultant with experience working with major brands on Madison Avenue and small businesses around the country. He writes about marketing and business in general at his blog, Digital Strategy with Josh Klein. This guest post is by Josh Klein of Digital Strategy with Josh Klein. You had an idea for a blog. You developed a smart blog strategy. You wrote a compelling about me page. You’re up and running! How so?
TWIST IMAGE | SATURDAY, AUGUST 31, 2013
[Marketing] Public Displays Of Affection (CTRL ALT Delete style)
Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
SOCIALFISH | TUESDAY, OCTOBER 2, 2012
[Marketing] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now and Andrew Hanelly, VP of Digital Experience at TMG Custom Media on the thinking behind the newly launched associationsnow.com. Associations Now on the desktop.
SOCIALFISH | TUESDAY, MARCH 8, 2011
[Marketing] Young Association Professionals take over ASAE’s Acronym Blog
Create a Virtual Learning Conversation for Members – Lauren Wolfe, marketing and communications manager for Higher Logic on how to make webinars not suck. Really really loved last week’s series of blog posts by “Young Association Professionals on Acronym. Great perspectives! If you’re worrying about how to get more content for your association blog, getting a regular post from one of the YP’s in your office could be a great place to start. In case you missed it, here’s the list of posts. Enjoy! Want to achieve something great? Get on Board!
FEVER BEE | WEDNESDAY, SEPTEMBER 5, 2012
[Marketing] Make The Community About Your Members
It’s a marketing push for the brand trying to co-opt the concept of the community. This sounds obvious, but it's ignored often. Make the community about your members. Not the brand, but the members. Communities about brands usually struggle. The concept, content, activities, and discussions aren’t interesting enough to sustain a long-term discussion. This betrays a startling lack of respect for your audience. This is often, sadly, the norm for community building rather than the exception. It’s a community in name only. It should be a community push co-opting the brand.
PROBLOGGER | THURSDAY, APRIL 5, 2012
[Marketing] Build Blog Products That Sell 1: Match a Unique Idea to Your Audience
Remember that they aren’t in the market for a faceless product that had dozens if not hundreds of hands in its creation, like a car or a jacket. Many bloggers forget that their customers, their advisors, their test marketers, and their collaborators should not all be the same people. This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? As the worldwide recession enters its umpteenth year, it’s difficult for most merchants of any kind to make a sale. This post is the first in a series.
SOCIALNOMICS | MONDAY, AUGUST 5, 2013
[Marketing] 3 Easy and Creative Ways for Brands to Use Instagram
Brands came on board and adopted the application as well, and now there are so many creative and fun ways to use the app to your advantage (aka your marketing arsenal). 1. Instagram has been an app of choice for many especially because you can revamp images with filters to make them more unique and creative. Behind the Scenes - One of my favorites is the behind the scenes content, which allows the audience to see a different side of the brand. Example: Threadless. 2. How-To Videos – These are great for a quick snapshot on how to make something. Example: Jill Hanner. 3.
ENGAGING BRAND | MONDAY, NOVEMBER 14, 2011
[Marketing] How to Go Off-Topic in Social Media
Some followers may welcome sales and marketing messages, but to others this may feel like little more than a commercial campaign that has been launched through social media. There's nothing new about networking to build business relationships, but social media has turned networking on its head by allowing businesses and customers to connect on new levels. Unlike advertising, which is built around one-way commercial messages, social media promotes two-way conversations and relationships. How can they foster a community of fans and followers? How can they create buzz around their brand?
SOCIALNOMICS | TUESDAY, APRIL 8, 2014
[Marketing] Russia’s Biggest Social Media Sites Becoming Monopolized?
Small business owners also depend heavily on SM platforms to help build brand reputation, attract new customers and even get ideas on which direction their email marketing, outreach and PR efforts should go. Contrary to what many Americans may think, it’s not all about just Facebook, Twitter, Google+ and Pinterest when it comes to social media (SM) platforms. In other parts of the world, there are some SM sites which top the charts but the majority of Americans have never heard of. As an ally of Kremlin, Usmanov is one half of the two most powerful men in Russian media ownership.
DANNY BROWN | MONDAY, JANUARY 24, 2011
[Marketing] Why Affiliate Vendors Need to Start Taking the Rap
Instead, it’s the affiliate vendors who are letting their affiliate marketers down. PR and marketing programs could also adopt this approach, so any bloggers or Twitter users, etc, that are part of a promotional program know they have to make sure they’re not misleading anyone with their promotional updates. It’s becoming even more important as the U.K. joins the U.S. in cracking down on non-disclosed social updates , whether it’s on your blog, Twitter, Facebook, or anywhere else. Yes, You Do Have a Responsibility. The vendor’s response?
CHRIS BROGAN | TUESDAY, NOVEMBER 23, 2010
[Marketing] Criticism is an Important Part of Thinking
Several people have a thing against the “A List of social media marketing, and some folks consider me to be on this list. First, okay, I’m one of the top social media marketers, or at least the top KNOWN social media marketers. Let that one sink in. I’m not the best marketer out there. Hell, I know 1/149545th of what Christopher Penn knows about marketing. know less than plenty of people. I’m the most KNOWN person (or one of them) in Social Media marketing. Some strange events lately have led me to write this post. My goal?
PROBLOGGER | SUNDAY, MARCH 20, 2011
[Marketing] Choose a Blogging Niche You Can Expand On for Life
Don’t start blogging as only a means to an end: sales, increasing a following, or for marketing purposes. This guest post is by Ronique Gibson of Freshome. After one year, I have written 773 blog posts about one topic: your home. The real question isn’t “what niche should I write about? It is, “what moves you to write for an audience that may or may not be there, forever? Here are my tips to help you be happy with writing for yourself, and choosing a blogging niche that you can expand on for life. Write for yourself. Instead, write for yourself. about it!
PROBLOGGER | SUNDAY, NOVEMBER 6, 2011
[Marketing] Fiverr Outsourcing Tips for Bloggers
There is a plethora of blogging software on the market, from ebook creators to social bookmarking software. This blog post is by Rhys Wynne of The Blogging Dojo. Recently I’ve been a part of a great discussion on a few blogging forums where we’ve talked about Fiverr. Fiverr is a website where, for $5, you can get a variety of tasks completed. For bloggers, particularly those starting out, outsourcing some of your blog to a third party may seem to be a luxury you can ill afford. However, with Fiverr, you outsource for small tasks (known as “gigs”) to individuals.
KIKOLANI | WEDNESDAY, JULY 14, 2010
[Marketing] Why Your Blog Needs a Mailing List
But a regular newsletter is a great way to let your readers know about your other content, whether it is on other blogs or on article marketing networks. 4. For many bloggers, myself included, the thought of a mailing list is the furthest thing from their mind when starting out blogging. And many others think of mailing lists as only something you need if you are going to be selling your own products or affiliate products to your subscribers. This, however, is a false assumption. This is why! Reasons to Create a Mailing List. Announce new additions to your site. What to Give Away. Theme.
KIKOLANI | WEDNESDAY, JULY 21, 2010
[Marketing] The Pros and Cons a Home Based Blogging Business
Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Brian Stephens of Moulin Website Design , a web design company supporting small businesses. home business sounds great, doesn’t it? Rolling out of bed in the morning when you wake, rather than to an alarm clock. No boss giving you grief for getting in late. You can do what you want when you want. Life couldn’t be better, or could it? First of all, there are two ways to work from home. Making money blogging as a business venture is a great example of a way to do this.
PROBLOGGER | SATURDAY, JULY 30, 2011
[Marketing] Understanding Blogging Arbitrage
Arbitrage is the concept of taking advantage of the difference in price between two markets. Those who have dabbled in PPC marketing will be aware of this concept, as it’s used by many affiliate marketers to make money through Adsense. (In short, they bid low for certain keywords on PPC services and hope to make a profit when the user clicks on an Adsense advertisement which pays out more.). This guest post is by Kevin Muldoon of WordPress Mods. Strangely, this has not necessarily been a bad thing for me—quite the opposite. What is your time worth?
PROBLOGGER | TUESDAY, SEPTEMBER 6, 2011
[Marketing] What’s Your Blog Worth? How to Value Web Properties
Just like property and businesses are valued and sold in the open market, a website or blog can be too. The market had a certain estimate (multiplier) set at the time each company went public, and has a different one today. If you want to be brave and bold and open your kimono to me and fellow readers: what do you believe your web property worth is today in the open market, if you use this valuation method? This guest post is by Sunil of Extra Money Blog. have sold an ecommerce website for $250,000 and several other niche websites for a five-figure price tag.
CHRIS BROGAN | THURSDAY, JUNE 30, 2011
[Marketing] From Inspiration to Process
When I want to create a project that will have more value or premium details, I’ll do that on Kitchen Table Companies or Third Tribe Marketing or one of the places where people exchange value for their experience. Is it an idea that will help small businesses or marketers? Kitchen Table Companies or Third Tribe Marketing. Because I write mostly about human business, marketing, and communication, I tend to use those lenses when thinking about my ideas. I had a great question come in from a great person, and I had to share what came of it. She brews iced coffee.
FEVER BEE | WEDNESDAY, APRIL 24, 2013
[Marketing] Natural Growth Caps
If you want more active members in an early-stage community, don’t spend more on marketing, hire more community managers. Marketing will get you more registered members; community managers will get you more active members. Before a community is launched, you must build relationships with prospective members. These are the founding members. These are the people that join when there's nothing there because they have a commitment to you as much as they have a commitment to the cause. Building these early relationships is a time-consuming process.
FEVER BEE | SATURDAY, JANUARY 8, 2011
[Marketing] Speaking At The CSN Conference
Good news for those of you want that want to see me live. I’ll be the second keynote speaker at the CSN Conference in Amsterdam on February 10. I’ll be speaking to marketing, advertising and HR professions about which organizations should develop communities and how they can develop a community for their business. Communities last for a long time, they increase loyalty, encourage more business from existing customers, provide excellent recruiting opportunities and can generate invaluable feedback on your products, marketing and customer thinking. hope to see you there
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Marketing] How the Grinch Stole Green Christmas
Until green becomes well marketed and sexier, consumer focus and behavioral change won’t occur. Tags: Green green gift monday marketing nature conservancy treehugger Holiday presents — consumerism at its best — represent the great opportunity for all retailers. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints. Yet, what green supporters fail to realize is how the Grinch-like attitude actually hurts the larger cause. People will still buy gifts for their loved ones!
CHRIS BROGAN | FRIDAY, DECEMBER 2, 2011
[Marketing] You’re Not As Busy As You Think
They are my eclectic and beloved mishmash of people from varied lives who think they are the only non-marketer reading my blog. In many ways, I’m writing this post to myself. I had a very interesting conversation with my shrink the other day, wherein which he was calling me out on some of my less-attractive behaviors. He said to me, “Maybe you don’t do those things because you think you’re too busy and too needed elsewhere to do them.” (In this instance, the “things” were all the tasks I can’t seem to master in life, like paying bills on time.). YOU’RE NOT AS BUSY AS YOU THINK. Hours.
GAURAVONOMICS | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Future of Money
In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
SOCIALNOMICS | TUESDAY, JUNE 16, 2015
[Marketing] The Importance of Keeping Your Data Up to Date
Bad data compromises many different aspects of your business including marketing, sales, and business development – three key areas of growth. With the growing important of technology, big data, and the implications for the Internet of Things, keeping your company’s data up to date is more important than ever. If your business deals in B2B, there is a greater chance that a large portion of your data is compromised because corporate turnover rates can reach up to 40% each year and with it, emails and phone numbers change. The Internet of Things and Big Data. Contact your list often.
BILL HARTZER | WEDNESDAY, JULY 2, 2014
[Marketing] Now Offering Advanced Link Building Training
Whether or not your a small business owner with a website, work in marketing for a company, do in-house SEO, or work for an agency who provides Search Engine Optimization services, you’ll want to attend this advanced link building training event. As a part of my commitment to folks in the Dallas/Fort Worth area to help provide more search engine optimization knowledge, I’m teaming up with Majestic SEO (I’m one of their Brand Ambassadors ), and Globe Runner (I’m a Senior SEO Strategist) to provide advanced link building training. Analyzing your links.
PUSHING SOCIAL | THURSDAY, AUGUST 5, 2010
[Marketing] 7 Fascinating Ways to Spice Up a Boring Blog
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 7 Fascinating Ways to Spice Up a Boring Blog by Stanford on August 5, 2010 Spread it! Share Email This Is your blog irresistible? Is your combination of energy, personality and authenticity hard to forget? Or, are you afraid to push the boundaries because you might lose readers? Your fear could be holding you back. In fact, pushing the wild side may be the exact “kick” that your blog needs. Think about your niche. Another 5% are living double lives. The last 5% are jaw-droppers. You too!
CHRIS BROGAN | FRIDAY, JANUARY 20, 2012
[Marketing] 97 Ideas for Building a Valuable Platform
Humble Is Better Marketing. Being humble isn’t a marketing plan. Marketing is part of sales. 2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not. Want some up front hints? Read this post. 97 Ideas for Building A Valuable Platform. Start Somewhere.
PROBLOGGER | SUNDAY, APRIL 17, 2011
[Marketing] Why You Should Charge Money to Review Guest Post Submissions
Likewise, I do not charge people for sharing their success stories or their farmers’ market updates (this is a weekly segment on my blog), because I don’t have the same problems with quality and insincerity that I get from raw pitches. This guest post is by Darya Pino, Ph.D of Summer Tomato. Three months ago I started charging $10 to consider guest blog post submissions, and it changed my life. Guest posts are a wonderful way for up-and-coming writers (or products) to get exposure, and for experienced bloggers to publish more diverse content. The problem. The solution.
PROBLOGGER | SATURDAY, JANUARY 28, 2012
[Marketing] How Successful Blogging is Just Like Surviving Highschool
You need to sacrifice a lot of your time, and use it for brainstorming, writing, editing, designing your website, marketing yourself and your blog, pitching for guest posts … the list goes on. 2. Josh Sarz is a Freelance Writer, Blogger and the founder of Sagoyism, a blog which talks about Epic Content Marketing and Storytelling . He This guest post is by Josh Sarz of Sagoyism. Do you ever feel like it’s high school all over again? I’m talking about blogging. You know that feeling. But just like high school, it’s a jungle out there. Work hard. But you. 4.
CHRIS BROGAN | THURSDAY, DECEMBER 30, 2010
[Marketing] The Evolution of Chris Brogan
helped New Marketing Labs launch Red Pin Marketing, to show a commitment to small and medium businesses. speak professionally on social business, on marketing, on the way networks build wealth (only not in the way that most people string those words together). From there, I founded New Marketing Labs. Who is Chris Brogan? Who am I? What do you see when looking in from the outside? This is on my mind since a friend (a friend who’s a professional in the branding space) said that my brand is pretty muddy and confusing right now. need more friends like this. Etc.).
PROBLOGGER | TUESDAY, AUGUST 2, 2011
[Marketing] Tactical Tips for Building an Online Community
With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. This guest post is by Jim Nelson of Tripawds.com. Here are just a few social media nuts and bolts that keep the Tripawds Blogs community together. These methods work for us, as proven by growing membership and increased traffic to featured blogs and archived content. Epilogue.
CHRIS BROGAN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Social Media Metrics
quick disclaimer: it depends what you’re hoping to accomplish as to which metrics you might want to track. I’ll give you my take, and what we tend to work from at New Marketing Labs , and then you’re welcome to point out different opinions in the comments section. Use it, but use it as a way to test your marketing, not as a way to test the results of the product/service. If you want good social media metrics to track, be sure to pick the right ones. Social Media Metrics? First, which metrics from social media do you think are important to begin with? like sales.
CHRIS BROGAN | TUESDAY, FEBRUARY 8, 2011
[Marketing] Warm Bread Is Not Toast
have recently bought a few information marketing products where they were telling me something as if it were valuable, and really, they were telling me really basic and common stuff that they’d already published on their website, just slightly warmed over. I didn’t have a blog post ready for today, so I’m glad that my hotel room service served me one up. I’d ordered poached eggs, grapefruit juice, decaf coffee, and some wheat toast. What arrived was poached eggs, grapefruit juice, decaf coffee, and some warm wheat bread. Warm bread is not toast. The toast?
TWIST IMAGE | FRIDAY, NOVEMBER 7, 2014
[Marketing] How To Blog In 2014
content marketing. I still love to blog. how about you? It''s amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being published daily, and they get shared in a myriad of online social networks. It feels like the desire to share this type of content can''t be satiated. And, that''s a good thing because. really do love to write, share, provoke, think and push what''s happening between my earholes. also enjoy reading blogs (still!). Still, I''m all about the words. Digital.
TWIST IMAGE | SUNDAY, OCTOBER 5, 2014
[Marketing] The End Of Absence With Michael Harris
digital marketing. marketing podcast. Episode #430 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology''s gifts, we usually fail to consider what we''re giving up in the process. Why would we bother to register the end of solitude, of ignorance, of lack? Why would we care than an absence had disappeared?"
TWIST IMAGE | SUNDAY, AUGUST 2, 2015
[Marketing] Extraordinary Workplaces
digital marketing. marketing blog. marketing podcast. Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees. Well, social psychologist, Ron Friedman , is here to fix that. audio. blogging. brand.
TWIST IMAGE | SUNDAY, FEBRUARY 22, 2015
[Marketing] What Does It Take To Be A Billionaire That Changes The World?
digital marketing. marketing blog. marketing podcast. Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We''re seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist. and a fascinating one, at that. Steven Steven Kotler is an American bestselling author, journalist, and entrepreneur. abundance. audio.
CHRIS BROGAN | MONDAY, OCTOBER 8, 2012
[Marketing] Why Do We Pay To Learn?
Meaning, I don’t care what the market price rates are; I care what I think the exchange of value is worth. We choose how we spend our time and money. Even if learning is free, plenty of people would rather watch Honey Boo Boo than check out a free and open course from MIT or Stanford. Other times, we will pay to attend a conference and skip the sessions to hang out in the hallways. At the bottom of this post is an invite to a FREE fun project for the coming year. We are faced with choices all the time around whether we should spend money or not. So why do we pay to learn?
ENGAGE | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Harvey Levin: Sensationalist or Soothsayer?
2010 poll of magazine readers by the Chief Marketing Officer Council found that 90 percent of adult magazine subscribers still prefer to receive information in print, with just 24 percent of respondents saying they plan to eventually switch to an e-reader for personal magazine consumption. Thanks to the proliferation of Apple’s iPad and the emergence of e-readers, the report projects that digital content consumption will skyrocket from 10 percent of total magazine market share in 2009 to 58 percent by 2020. “L eave the heavy stuff. Just go.” Then came the Tea Party. The economy.
PROBLOGGER | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] How to Establish the Right Priorities to Grow Your Blog and Profits
Not to mention that some of these tactics are likely to work better for some markets, some personalities, and some stages of development than others. The answer you’ve been looking for is not another silver bullet, or another cool marketing strategy. If a cool new system or marketing tool comes out, ask yourself if it fits in your priorities. Nathalie Lussier is a digital strategist who combines original ideals with forward-thinking marketing expertise, and delivers competitive results in the online space. Here’s a harsh nugget of truth for you. Are you ready for it?
PROBLOGGER | TUESDAY, DECEMBER 31, 2013
[Marketing] 2014 Reboot: Finally Finding Time to Blog
Over the coming 2-3 months I completed writing the eBook, had had it designed, had worked out how to market it, had researched how to sell it (shopping carts etc) and was ready to launch. We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we tackle a common topic – time. Who has it and how can we get it? Darren shows us seven ways to finally carve it out. This post “7 Tips for Busy Bloggers on Finding Time to Blog” first appeared in April 2013. It Starts with Life Priorities. Finding Readers.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Connecting 2 the World
The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
JEFF ESPOSITO | WEDNESDAY, MAY 11, 2011
[Marketing] Killing Giants, a video review
The book’s focus is on how you can out think and out maneuver the giants in your industry to maximize your market-share. This post contains video, please click here if you can’t view it. What do GoDaddy, Intuit and Sam Adams have in common? If you guess that they killed a giant, well then you were correct. In this vlog video book review, I take a look at Stephen Denny’s Killing Giants. Have you slayed a giant yet? Book Review killing giants ll businessbook review sma Small Business small business book stephen denny
BRASS TACK THINKING | FRIDAY, JANUARY 8, 2010
[Marketing] Breaking A Goal Into Metrics | Brass Tack Thinking
Much like the stock market you can track trends in the soft social metrics to the hard ROI metrics. Much like the stock market you can track trends in the soft social metrics to the hard ROI metrics. And that language is relevant to New Media Marketing. And that language is relevant to New Media Marketing. The marketing professionals are trying to market and advertise. The marketing professionals are trying to market and advertise. It requires some work, but ultimately, it’s well worth learning how to do. Still with me? It is. keith.-=
SOCIAL WAYNE | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] The best iPhone QR Code Reader Application is?
For more iPhone QR Code reader apps, see my post: 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness. While looking at my analytics I notice a lot of people searching for the best iPhone QR Code Reader Application or one of the following QR iPhone app related terms: qr code reader iphone. qr code generator app. qr code, iphone. qr code reader for iphone. QR iphone. iphone qr code reader. qr readers. Both apps are great with QuickMark with a slight edge over Optiscan due to additional features and linking to online profiles. The apps: FREE.
PROBLOGGER | TUESDAY, MAY 29, 2012
[Marketing] Conversion Optimization: Our New Series
Running A/B tests, then tweaking and refining your marketing. Of all the topics that bloggers ask me about, conversion optimization is among those at the top of the list. All of us have conversion goals of some sort. It doesn’t matter whether you’re aiming to make money blogging, or you’re in it purely for pleasure, you’ll probably want to grow a subscriber list at the very least! Some of the blogger’s most common conversion goals include: grow signups to an email subscription list. attract Facebook fans and Twitter followers. Revamping your communications.
SOCIALNOMICS | WEDNESDAY, MARCH 19, 2014
[Marketing] Smartphone Apps: Technology in Education
thermal imaging app is perfect for science lessons – while thermal imaging cameras have been accessible on the market for years now they have never been affordable, particularly in schools. Smartphones and apps have become integrated into our daily lives; in fact Arbitron and Edison have found that over half of mobile phone users keep their device within arm’s reach 100% of the time. This penetration does not stop at adults, teens are notoriously glued to their phones and it’s definitely not uncommon to see a young child attached to a smart phone or tablet. Image credit: lrs08e.
SOCIALNOMICS | WEDNESDAY, AUGUST 5, 2015
[Marketing] The Top 10 Rules for Student Startups
However, to become a serious competitor on the internet market, all students need to know the basic rules of successful startups. Probably every third student dreams to use his 4 years of college as a perfect time for a startup. Every student wants to become successful and famous, to farewell to student loans and earn oneself a decent living. And just as well every student wants to spend minimum time and money on it. So: Do one thing, but be the best in it. Usually, the winner is the startup that brings its little feature to perfection. Stand out. Be different from others. Firework.
PROBLOGGER | SUNDAY, FEBRUARY 26, 2012
[Marketing] The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000
Neil Patel is an online marketing consultant and the co-founder of KISSmetrics. He This guest post is by Neil Patel of Quick Sprout. Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years? That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you , too. Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post. Use Digg.
FEVER BEE | MONDAY, DECEMBER 17, 2012
[Marketing] Segmenting And Contacting Members Of Your Community
If in doubt get an e-mail marketing expert to help (or hire us to set it up for you). It's good to contact members by e-mail. You can remind members to participate, highlight interesting activities, help foster a greater sense of community through a newsletter, and engage in tactics to increase visits to the community. Most community managers do a terrible job at this. They fail to segment their groups, understand each group's needs and motivations, and don't use the right level of frequency. We can split your audience into six segments.
FEVER BEE | SUNDAY, OCTOBER 7, 2012
[Marketing] Types Of Community And Activity Within The Community
For example, a community for online marketers in London and Geneva web communications. Hybrids The type of community changes what happens in the community. common mistake is not to align what happens in the community with its type. Before we begin, let’s be clear about what we mean by community. We mean a group of people that have developed relationships around a strong common interest. The community category is the category of that common interest. This typically includes most non-profit/fundraising communities. Community of Interest. InkPop ).
SPIN SUCKS | FRIDAY, JANUARY 28, 2011
[Marketing] Top Five Stories for Week Ending Jan. 28., 2011
Between that and all of the brand building we did last year (speaking, blogging, networking, guest blogging, featured columns, social media, email marketing, and more) things are set to explode here and we’re hiring…again! Well, it’s the end of January already and it’s been crazy around here! I was telling my friend Rusty Speidel that January will be more profitable for us than 2008 and 2009 combined. guess the economy has turned! Just goes to show that it doesn’t happen overnight, but it does happen if you’re consistent and work hard at it.
VIPER CHILL | MONDAY, FEBRUARY 1, 2010
[Marketing] How I Really Built a Blog with 6500 Subscribers
admitted that as an experienced and award-winning internet marketer, I felt like a failure when my blog only reached 500 subscribers after 7 months of hard work. Reply uniq says: February 7, 2010 at 8:18 pm damn that last paragraph… Reply Glen says: February 9, 2010 at 5:00 pm I’m quite proud of it Reply Conseguir un blog de éxito: Dos buenos… « Marketing Online Blog | Posicionamiento web en buscadores (SEO) | Redes Sociales says: February 9, 2010 at 6:23 pm [.] Home What the F ? Cloud Living Say "Hi!" This post is for you as well. Not really. Absolutely.
PROBLOGGER | WEDNESDAY, AUGUST 6, 2014
[Marketing] Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer
Jon Loomer , the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Building a highly-relevant audience, and gaining their trust so you can market your products or services to them successfully. Tune in tomorrow for our marketing ninja Shayne Tilley, who will take you through a list of Digital Photography School Facebook advertising that has seen real returns – and also the ones that didn’t do so well. Have you tried Facebook marketing? What makes a good ad?
WAXING UNLYRICAL | FRIDAY, JANUARY 7, 2011
[Marketing] How To Kill Relationships With A Slap In The Face
However, I dont think you need to explain yourself to the rude dude; by stating that you werent as well known in the space but well received, you are selling yourself to a buyer whos removed himself from the market. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Since it’s taking place in DC, in April of this year, I said yes. Put it in my calendar and everything (because if I don’t, I tend to overbook myself). Image: pimpexposure via Flickr, CC 2.0 Really? “Filled up ? Fair enough. OUCH!!!
PROBLOGGER | THURSDAY, APRIL 19, 2012
[Marketing] A Legendary Copywriter’s Secret to an Unending Stream of Ideas
Josh Sarz is a freelance copywriter and the founder of Sagoyism.com where he talks about Copywriting and Content Marketing for the Digital Entrepreneur. Click through to grab the ‘ Lowdown on Content Marketing ‘ free report right now. This guest post is by Josh Sarz of Sagoyism.com. I’m in love with blogging. If you’re like me, you marvel that you have your own website. It may not be huge for a lot of people who’ve been in the blogging biz for years, but it’s huge for me. My first blog was about everything under the sun. Entertainment? Not bad.
PROBLOGGER | SATURDAY, NOVEMBER 5, 2011
[Marketing] What I Learned as a Bestselling Author that Can Equip You for Blogging Success
Here were the five steps that led to my very first bestseller: I identified my market, or my niche, that purchased large quantities of books. read the books that were sold to this market. This guest post is by Peter G. James Sinclair of selfdevelopmentmastermind.com. When I was only 14 years of age I was handed a set of lyrics from an adult friend demanding that I should add a melody to bring the words to life musically. I’d never written a song in my life, but his belief in me allowed me to produce my first masterpiece. learned the power of concise. My response? At four a.m.
THE WAY OF THE WEB | WEDNESDAY, AUGUST 24, 2011
[Marketing] If you’re in or near Nottingham tonight or Birmingham tomorrow…
Call it fixity of purpose, or just plain cussedness, his single-minded commitment and brutal honesty are refreshing in a world of spin-meisters and multimillion-dollar marketing campaigns. You really, really should try and make it along to see the President and Founder of the Free Software Foundation , Richard Stallman speaking. He’s also in Edinburgh on August 26th and 28th. You can see more details via Stallman’s schedule on the FSF website. And if you’re not aware of who he is, just skim through the Wikipedia entry for starters. Andrew Leonard, Salon.com.
CONVINCE & CONVERT | THURSDAY, JUNE 21, 2012
[Marketing] Social Pros 21 – Joe Stupp, Chipotle
Jay : We are back with Social Pros. I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms. Their whole marketing campaign is around “it’s not for you, ladies,” but you defy their personas. This episode features Joe Stupp of Chipotle. Listen Now. The RSS feed is: [link].
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
Blue Nile SVP, marketing & technology: Darrell Cavens. On TV.com: Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet. all ZDNet. in Blogs. in News. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. RSS Feeds. News & Blogs. Videos. White Papers. Downloads. Reviews. Popular. Emerging Tech. Roland Piquepaille. Get Emerging Tech via: Mobile. Email Alerts. Bios: Roland’s Bio. Pick a blog category. Computers & Internet. Defense & Security. Energy & Environment. Leisure. stepsâ??
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
Preparing students to contribute to and consume in a media rich market. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. often talk about this as a goal. Lately, Ive been trying to articulate what this really means. It is easy to say, but what does a school look like that is actually preparing students for the 21st Century? Many of these ideas are inspired by the 21st Century Skills Initiative.
PROBLOGGER | THURSDAY, JANUARY 27, 2011
[Marketing] Social Media … or Social Blogmarking?
They can help build relationships and brand loyalty, but take time and dedication: If you observe how marketing is done on social media sites you will notice that influence matters. Devesh is young entrepreneur and author of Blokube , a social voting site for Bloggers and Intenet Marketers. This is a guest post by Devesh of Blokube. What is “blogmarking”? Many of us already use and understand social media, but very few of us tap into the great and growing potential of social blogmarking sites. Blogmarking is the process of you bookmarking your blog post on a blog bookmarking site.
TWITIP | THURSDAY, JANUARY 21, 2010
[Marketing] 5 Naming Tips For Your New Twitter Account
The name of a famous medicinal tea company means “(s)he uses drugs in Italian: needless to say, no market in Italy! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Daniele Virgillito @Linguick Daniele is the creator of Linguick, spreading news, tips and curiosities about language. Tweet him, and he will make up a name for you! Naming Tips For Your New Twitter Account 20 The web is full of “naming gurus selling names to big companies for thousands of dollars.
DANNY BROWN | THURSDAY, NOVEMBER 18, 2010
[Marketing] 9 Points on Why I’m Not a Social Media Expert
Awesome – I’ll get Justin Bieber to market my company today – do you have his number? Over at Chris Kieff’s blog today, there’s a post on how to evaluate a social media expert in 9 ways. It offers tips on how to spot if your social media person is an expert or not, and uses the likes of Twitter lists, Google, Klout and Facebook fans to determine your expertise. I’ve seen Chris write some good stuff before but this post is off in so many ways. To your points: 1. Scratch this one from the list. 2. Twitter followers must be over 2,000. Twitter Lists. Klout score of 30+.
VIPER CHILL | THURSDAY, JANUARY 13, 2011
[Marketing] Product Launch Blueprint: The Secrets Behind My 5-Figure Day
Since I make most of my income with affiliate marketing and promoting other peoples products, launches aren’t something that I’ve dedicated a lot of time to. One thing they say to guys who are worried about being rejected by girls is to “simply give her a chance to give you a chance. In other words, don’t look at a girl as a prize, but instead look at your interaction with her as an opportunity for her to see real you. I say this because the same concept can be applied to marketing: give your audience a chance, to give you a chance. Not rules. Income
PROBLOGGER | SUNDAY, NOVEMBER 18, 2012
[Marketing] One Essential Characteristic of a Pro Blogger [Not Your Everyday Blog Writing Advice]
There’s plenty of great quality advice about writing and content marketing online. When bloggers think about content marketing, we often ponder the question of content reuse. Each week, my Content manager Georgina turns away around 20 or so posts for publication at ProBlogger. She tells me that maybe 5-10% of those are of a publishable standard, but they just don’t fit our audience or purpose. The rest aren’t pro-level pieces. What is “pro blogging”? Pro blogging isn’t just about making money through a blog. relevant, helpful content.
THE WAY OF THE WEB | MONDAY, JUNE 13, 2011
[Marketing] SEO – Always worth revisiting the basics…
I’ve been offering SEO as a service to a growing number of clients for a while as both a standalone product, and also as part of everything I do in terms of content marketing and social media. One area which can get expensive is signing up and evaluating all the tools available for monitoring and analysing every element of digital marketing, and I’m always fascinated by what services other people use, and how they rate them. The other stand-out was the analysis of an example site. In this case, one of mine!
JEFF ESPOSITO | WEDNESDAY, AUGUST 24, 2011
[Marketing] Is Boston the worst city in America?
Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. This is a guest post from Anne Weiskopf. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America and by two Michigan psychiatrists as “ The Least Friendly City in the country. So, what’s up Boston? And, is it causal? Let me start by saying that having excellent sports teams is one of the greatest things about Boston. But what about the “least friendly designation? Ask the cab drivers.
TWIST IMAGE | FRIDAY, FEBRUARY 21, 2014
[Marketing] 16 Billion Things To Think About
Now, on to what, exactly, makes WhatsApp so interesting to Facebook. I''m going to be a simpleton and a market of one. I''ve been using WhatsApp since it first came out, because I switched from BlackBerry to iPhone and wanted a BBM -like function that wasn''t relegated to one type of device/platform. market of one. It keeps happening. Something pops up on Twitter , or in your Facebook newsfeed or via email that has you shaking your head in disbelief. There is probably no topic (this week) that caused this kind of visceral reaction more than Facebook''s acquisition of WhatsApp.
GEOFF LIVINGSTON | MONDAY, FEBRUARY 9, 2015
[Marketing] 2 Million and Counting
The French Market in New Orleans. My Flickr blog passed 2 million views on Saturday. Thank you to everyone who checked out my stuff, chatted with me on Flickr, and encouraged me, too. It took almost seven years to get my first million views. It took just 10 and a half months to get the second million. What made the big difference? I can point to several things: 1) A commitment to quality content via the 365 Full Frame Project. I am continuing to shoot almost every day and develop my editing skills. But it has done more than that. Both Google and Yahoo! For that, I am extremely grateful.
ENGAGING BRAND | MONDAY, MARCH 3, 2014
[Marketing] Why You Should 'Feel' Before Being Social
Imagine if you used social marketing not as a tool but as a demonstration of that human voice. Great products, great service help of course! But is that enough in the social era? Maybe.but not always. If you can combine this with a great brand voice, a brand voice that sings your values on the social stage then you can win NOT only the product war but also the war for customer attention. When you think of a voice it has different elements. It has a tone. It has an accent. It has emotion. When you think of a brand, too often business leaders think message, tools and what they want to say.
PROBLOGGER | FRIDAY, MAY 20, 2011
[Marketing] 7 Valuable Lessons Bloggers Can Learn from Construction Workers
You may be wondering how a marketing grad from UT Austin ended up doing electrical work, but that story is too long to tell here. Joseph is a marketing grad from UT Austin who started blogging at JosephWesley.com exactly one year ago. This guest post is by Joseph Wesley of Blog Tweaks. Did you know there are similarities between blogging and construction work? It’s true. learned this while working as an electrician during the first six months of 2010. More important for this post is that I also started blogging during that time. Lesson #1: The best way to learn is by doing.
CONVINCE & CONVERT | MONDAY, JULY 2, 2012
[Marketing] The Power of a Question
Every time we boil our marketing data down to a “what” and leave it at that, we make the same mistake. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. The average age of our floor was 58. No one was 58. For most of us, it’s the same one: “Why?”.
SPIN SUCKS | WEDNESDAY, OCTOBER 20, 2010
[Marketing] Building a Facebook Presence
Get market research about a new product/service launch. A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to create brand loyalists. The thing is, it doesn’t matter how your company makes its money, your customers are on Facebook. Hey! I’m already on the bandwagon !
DANNY BROWN | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
PROBLOGGER | TUESDAY, MARCH 15, 2011
[Marketing] Is it Time to Quit Blogging?
If you had hoped to have 100,000 readers a month within the first year, and did not have an absolutely killer marketing plan, your expectations might be too high. Blogging ain’t easy. Just ask the hundreds of bloggers that quit within the first three months. You might have lurked around your favorite blogs and thought that you could do it too, so you started your blog. You’ve now you’ve hit a wall and want to quit. So what do you do? Reflect on why you started. Ask yourself, “why did I begin blogging ? Reevaluate your expectations. Upgrade your knowledge.
PROBLOGGER | SUNDAY, JUNE 10, 2012
[Marketing] 3 Quick Tips to Get Your Next Post Out On Time
Most of the news in that market had a business focus, and I enrolled in business courses to help sharpen those skills. This guest post is by Tor Constantino of Thedailyretort.com. The old cliché, “time is money” is particularly true for any professional writer—especially when you’re on deadline. The consequences of missing deadlines are lost money, work, and credibility. As a former journalist (a.k.a hourly deadline writer) for more than a decade, I know that deadline writing is a skill that can be enhanced. Treat every writing assignment as a project. Create an interview log.
PROBLOGGER | SUNDAY, MAY 27, 2012
[Marketing] Secure Your WordPress Blog Without Touching Any Code
You naturally don’t want it to get stolen by some evil content scrapers and SEO marketers who just want to launch thousands of sites with content from various RSS feeds. This guest post is by Karol K of ThemeFuse. Right now WordPress powers 48 of the top 100 blogs online. More than that, WordPress actually powers 19% of the web as a whole. Essentially, this is great. Such a strong community of users and developers means that the platform is sure to evolve even further and provide us with lots of cool features that are yet to be developed. Typical WordPress security problems.
CHRIS BROGAN | SATURDAY, DECEMBER 7, 2013
[Marketing] What I Sell
Because I get to speak about business and marketing and digital business development and the like, I find that the material is always fresh and new, and thus, I get a lot of great opportunities to be helpful each and every time. Did you ever realize that people might not even realize what business you’re in? Sometimes, we miss a post, or a tweet, or we haven’t caught up recently, and then pow, years pass, and we don’t really know what’s what. thought I’d tell you what’s going on and what I’m doing. Owner Magazine. Consulting. And What About You?
CHRIS BROGAN | THURSDAY, JUNE 9, 2011
[Marketing] Don’t Get Hung Up on the Tech
just finished running the Inbound Marketing Summit in San Francisco last night, where Tim Hayden and I were talking about his thoughts about mobile. Funny timing. In that conversation, we were agreeing that too many people get hung up on the apps or the devices, such that they’re asking whether Foursquare is the future of mobile interaction, instead of asking what humans want to do most when trying to translate offline to online experiences. Don’t Get Hung Up on the Tech. Think instead about how you can enable your buyers to connect with experiences in meaningful ways.
THENEXTWEB.COM | FRIDAY, OCTOBER 29, 2010
[Marketing] Storify and the search for curation
Curated.by and the others mentioned by Scoble are sure to mak this an interesting market. Channels Apps Apple Entrepreneur Google LifeHacks Location Mobile Microsoft Shareables Social Media Regions Asia Europe Middle East Editions Australia Canada France Nederland Poland Portugal Romania Russia UK United States Sign In Sign Up ← Back to: TNW Apps or Your Dashboard About Team Events Advertising Contact firstname.lastname@example.org Facebook Places gains check-in deals. TNW Location Chaplin movie time traveler TNW Social Media Is Google a Monopoly? Tweet Sources: Image Credit HEY. ENJOY THAT?
WWW.MACSTORIES.NET | FRIDAY, OCTOBER 29, 2010
[Marketing] Twitter, Curation and iPad: Meet Tweet Library
Archives October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 Tags apple developers macappstore ipod ipod touch market sales cydia jailbreak safari tweak HD ilife imovie video youtube keynote lion steve jobs stevenote AppStore Instant Courtesy of AppOfTheDay Curated.By Home Stories News Reviews Mac iPhone iPad Cydia twitter rss facebook Contact Got a tip? Developing a new app? Tell us. Tip us! MacStories review Friendly Gets Huge 3.0 On the internet, some words are often overlooked. This is not what curation is all about. Curation takes time and requires a purpose.
PROBLOGGER | THURSDAY, APRIL 12, 2012
[Marketing] Use Video Testimonials to Increase Conversions
The marketing world calls this “social proof.” This guest post is by Annika Martins of AnnikaMartins.com. You think you want more traffic, but you don’t. You want I’m really interested in your stuff traffic that converts into social media sharing, new signups to your list and of course, sales. But how do you make that happen? How do you ensure that when first-time visitors land on your site, they’re going to take the action you want? You have to wow them. You have to (very quickly) convince them that you’re the real deal, that you have what they want and need. Perfect, right?
SOCIALNOMICS | FRIDAY, OCTOBER 9, 2015
[Marketing] Reading up on the News Habits of Facebook and Twitter Users
Social media is an important aspect of marketing and for the best outcome as well as the best use of your efforts, it’s important to know where to focus those efforts. Habits of Twitter and Facebook users : As the following article looks at, through examining the news habits of Facebook and Twitter users , publishers can learn a lot about how to market the best through these sites. As an online publisher, it’s important to get your content read. You want to maintain good exposure to keep current customers and get new ones, too. Teens Are Different.
LOUIS GRAY | THURSDAY, NOVEMBER 4, 2010
[Marketing] Buzzooka iApp Enhances Google Buzz Mobile Experience
Disclosure: I am vice president of marketing for my6sense. One could be forgiven for thinking all the development around the Google Buzz app ecosystem is weighted heavily toward Android. Sharing a corporate parent, integration between the two platforms, tapping into Google's location and maps database, and the close integration with Gmail besides has made the two a good pair. But there's still a ton of folks out there on iPhones and other Apple devices who have made Buzz part of their social experience. It even offers the option to pull down to refresh.
FEVER BEE | FRIDAY, MARCH 6, 2015
[Marketing] Digital Death And Big Branded Communities
Marketing Magazine published my article this week covering Why Branded Communities Wither Away, Plus 5 Ways To Prevent Digital Death. Here's a snippet: While ghost towns in this world forever blot the landscape, dead online communities are quietly taken down. This is the survivorship bias. We only hear about the success stories. For every GiffGaff, Get Into Gardening ( Homebase ), and Be The Pro ( Bosch ) there are hundreds more failures like VTravelled ( Virgin ), Bluenity ( AirFrance ), VAIO Nation ( Sony ), BakeClub ( Lurpak ), Digital Nomads ( Dell ), and Soup ( BBC ).
TWIST IMAGE | SUNDAY, SEPTEMBER 21, 2014
[Marketing] Mistakes We Make At Work
digital marketing. marketing podcast. Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets. I''ve had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? Jessica Bacal thinks a lot about these questions. blogging.
PROBLOGGER | SUNDAY, FEBRUARY 12, 2012
[Marketing] Is Your Blog Doing Okay?
Tomorrow, I’ll talk more specifically about this, and explain a few of the ways I think my blogging’s going well—and they have nothing to do with sales or stats or marketing. Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. Is your blog doing okay?