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  • SOSHABLE  |  FRIDAY, APRIL 26, 2013
    [Marketing] This Guy Sucks…A Magic Moment
    Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
    [Marketing] Where Did All The American Jobs Go? [Infographic]
    The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: Infographics
    [Marketing] The Summer Reading Post
    Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
    [Marketing] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
    [Marketing] PR Trends 2010: Video
    It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure.  There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the subject they’re interested in.  No surprise then that How-To videos are one of the most watched genres.
  • ALMOST SAVVY  |  SUNDAY, MAY 3, 2009
    [Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
    Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
  • KIKOLANI  |  FRIDAY, JULY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Within Two Worlds
    10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. Twitter Tools to Enhance Your Marketing – Discover these 5 free tools to grow and manage your community and maximize your visibility. Answers to Your Top 7 Questions About Mastering LinkedIn Marketing – Get answers to the most frequently asked questions about LinkedIn marketing. The Resources Mashup. Blogging / Content. Ways to Find Viral Content Ideas – Want to find content ideas that have a chance at viral fame?
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how ? Almost. Then it hit me.
    [Marketing] Net vs. Books - The Steve Rubel Stream
    When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
  • TWIST IMAGE  |  FRIDAY, JULY 1, 2011
    [Marketing] The Ultimate Question: Self-Interested Or Interesting?
    Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
    [Marketing] 4 Things I wish the iPad Kindle would do
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Me Too.
    [Marketing] Link Love Monthly: Best of February 2011
    Facebook Page Redesign: Why Should Brand Marketers Care? Got marketing technologists? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. Truth.
    [Marketing] How to Calm a Social Media Crisis
    Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. 'We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
    [Marketing] #FollowFriday: Troy Claus
    With many years of experience in marketing, product, and brand management, Troy has a sense about him that is different than most – he understands not only his craft, but also how it relates back to business growth. It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. And Troy?
  • SPIN SUCKS  |  FRIDAY, JULY 30, 2010
    [Marketing] #FollowFriday: Convenience Store Dreamin | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 30 2010 #FollowFriday: Convenience Store Dreamin By Gini Dietrich | Email | Print | 4 Comments | This isn’t my typical blog recommendation, but it’s summer and it’s a great break from reality. ask you, for a moment, to put yourself in her shoes.
    [Marketing] A Social Media Customer Service Win From @DeltaAssist
    So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
  • SOCIALFISH  |  FRIDAY, JULY 11, 2014
    [Marketing] How to Empower Staff to be the Voice for your Organization Through Social Media
    Awesome Nonprofit Social Media Decks from #14NTC BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups 3 Reasons Why Content Marketing Doesn’t Work for Associations Adapt Your Website to a Mobile World Best Linkedin Company Pages What to measure in social media. 'Yet another awesome deck from Danielle Brigida of the National Wildlife Federation and Farra Trompeter from Big Duck. ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck. —————-. photo credit ). More like this.
    [Marketing] Community Management Framework
    Direct marketing, promotion, referral/word-of-mouth. We’ve covered this before, forgive the repetition (it’s for the newcomers!). Community management comprises of 8 elements: 1)   Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing. 2)   Growth. Increase active membership of the community and convert newcomers into regulars. Optimize membership life-cycle funnel. 3)   Content.
    [Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
    To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
  • SOSHABLE  |  WEDNESDAY, MAY 29, 2013
    [Marketing] Hiplogiq’s Engagement Engine Drives Clients’ Social Success with Real-Time Leads
    'Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” “That leaves money on the table,” says HipLogiq CEO Bernard Perrine, co-founder of social media marketing products SocialCompass and SocialCentiv. “In today’s market, businesses can’t afford to let customers go-especially ones that are asking to be found. Dallas startup for social marketing solutions raise $5 million in first round funding.
    [Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
    [Marketing] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
    I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
    [Marketing] A State Of Content Shock
    Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
    [Marketing] 70+ Resources on How to Start a WordPress Blog
    Headway – Headway markets itself as the drag and drop theme, best for new WordPress users. One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Choosing a Domain Name. Google AdWords Keyword Tool. KnowEm.
    [Marketing] How to Use Pinterest to Highlight Your Company
    For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “ Hockey E-Cards ” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below. 'Pinterest can effectively be used to showcase your company’s caring, “human” side. Sometimes companies appear to be all about business – an all work, no play scenario. 2 Display the Office Life. 3 Have Fun Boards Too. Share Your Goods.
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
    was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. To take action.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
    [Marketing] How This Blog Can Double Its Readership
    When he's not blogging, Ari helps brands improve their digital media marketing. Imagine my surprise when I logged into my Google Analytics dashboard and observed a 50% reduction in unique visitors since a year ago. There are many reasons for this drastic change, including posting less than daily, deactivating the CommentLuv plugin , and experimenting with different commenting systems. Perhaps most evident is the direct correlation between blog post frequency, search engine spider indexing, and your keyword searching to discover online content to read, learn, and share. Stay tuned.
    [Marketing] The Camel and Me
    Ari Herzog provides social media marketing and editorial services. Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? used to write on this blog every day. Not lately, though. also used to peruse dozens of other blog subscriptions every day. commented everywhere, inspired left and right by everything I consumed. Thoughts? Musings
    [Marketing] Rebirth
    Social media marketing will remain a focus on these pages, but it won’t be the only focus. With this sentence, the blog known as AriWriter has officially died and is reborn under the name of the person who created it in 2007. That’s me. thank Owen Cutajar for agreeing to backup, restore, and setup core WordPress files and the physical database. He has more experience doing WordPress domain transfers than me (as I have none), so all I have left to do are some cosmetic changes both on this site and externally. hope you stick around. Contact Ari: Twitter | Email | 978.558.0008.
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Or is your relationship to me and my relations to other people more important? Relate Instead.
    [Marketing] How to Get More Blog Subscribers and Sales With Expert Products
    For example, bloggers who use their products to build email lists have an automatic market for revenue producing products. Do you know how to package your expertise ? In a way you do it every time you publish a blog post. You think of an idea then decide how to describe it. Write it. Publish it and promote the post to your audience. Now I want you to take it to the next level. want you to create an “Expert Product” to promote on your blog. Take a deep breath, it’s not as hard as you think. What is an Expert Product? You won’t be giving it away for free. We’ll tackle that now.
    [Marketing] China’s Great Firewall and Limitations to Social Media
    Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
    [Marketing] The Avalanche of Information and Scalability of Social Media
    Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read Richard Binhammer, Dell (and beyond) @rbinhammer. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
    [Marketing] Not long to donate to Movember…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
    [Marketing] Social networks don't make students dumb
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
    [Marketing] Google's Inside Adsense home for spam comments
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
    The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
    [Marketing] Friday Fun: Entrepreneurship For Children
    Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. What do children have to do with social media marketing? what do dandilions, summer jobs, lemonade stands and children have to do with social media marketing? Diva Marketing is part of an online influencer network for MSN Business on Main. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. time to go off topic. ruly wonderful the mind of a child is. YODA, Star Wars. Nothing. Everything. . Stay with me on this one. . Innovation first.
    [Marketing] Bring Back The Blog
    The gold ring of digital marketing is engaging with your customer. characteristics of premium brands and how they correlate with thought leadership marketing." In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you  have? As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.  More later.
    [Marketing] Creating the Conference We All Say We Want
    The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
    [Marketing] Do We Take Social Media and Connectivity for Granted?
    we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  department of state This entry was posted on Tuesday, February 23rd, 2010 at 3:17 am and is filed under Social Media Marketing. here's more about those who want to read up more on affiliate marketing [link] pipettes This gives us much food for thought.Meaningful! Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Do We Take Social Media and Connectivity for Granted? on a particular topic.  In the U.S.
    [Marketing] 10 Key Points in the New Client Pre-Nuptial Agreement
    Guest post by  Lori R Taylor , founder of REV Media Marketing llc , is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.”. Social media marketing is a shiny penny with brands right now. Remember that first meeting between the prospective new client and your agency? It was thrilling – a blind date that went so well you were ready to get hitched! They loved you and you loved them. What you said isn’t exactly what they heard.
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
    [Marketing] The Death of Facebook
    Video and YouTube (this one does as well as a McRib sandwich on market share). It would be very hard for McDonalds to keep serving Big Macs while offering a tastier Filet Mignon sandwich that holds market share ( Angus Wraps aside ). The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. That’s right, McDonalds. You want a latte?
    [Marketing] The Secret to Creating Excellent Art
    The Secret to Creating Excellent Art originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Martyn Chamberlain. Caleb opened the door. It was my turn. Grasping the guitar with a sweaty hand, I crawled onstage. They were already clapping. was supposed to bow. The bright lights were shining on my face, and I couldn’t see them. stumbled towards the chair and plopped down. was exhausted. This was the big moment. had six minutes to justify my existence. began to play. The floor vanished.
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
    [Marketing] Microsoft Launches So.Cl Social Media Network
    Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
  • ALEX BLOM  |  WEDNESDAY, MAY 20, 2009
    [Marketing] a little rant on piracy
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
    [Marketing] Google Living Stories – Just Snazzy Topic Pages or is Google on to.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? So bottom line, are Living Stories a good idea?
    [Marketing] News Sites: Tame Your Blog Tags
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts?
    [Marketing] Three Secrets to Becoming an “Overnight Success”
    d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. Neither is true. His secrets?
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
    [Marketing] Show 308 - Improve productivity through healthy living
    Show 308 of  The Engaging Brand leadership and marketing podcast is ready  just for you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 308 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for  free , you don't need to download anything - all explained at the end of the post. Is work inherently unhealthy for us? Why simple changes to your diet and exercise can make a huge difference to your career.
    [Marketing] Fetching Friday – Resources Mashup & Slow Motion Kitten
    Advanced email marketing for bloggers: how to segment your list and geo-target your list – simple ways to target your email marketing list through Aweber. Twitter marketing guide – a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus slow motion kitten action on The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.
    [Marketing] 7 Reasons Why Competition is Good
    Things like, “Stay out of competitive niche markets when you’re blogging. ” Image copyright Jeanne Hatch - While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges. Small niche markets have income ceilings—there’s only so much money you can make. This guest post is by Sean Houser of
    [Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
    For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. 'How social media contributed to the tournament’s online buzz. You can target almost 1.73 billion active users, based on eMarketer ’s latest statistics. The “Fan base” Effect.
    [Marketing] Are you signaling honestly?
    Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
    [Marketing] Meet Our Friend @mikefoster
    know you’re asking: “Brackett what the heck does this have to do with Social Media and Digital Marketing?&# One of my goals with Develop Socially is to expose people within the social media community to people who have had a profound affect on me and my personal growth. There are lots of rock stars out there who get headlines every day. But there are thousands more who are both amazing and thought leaders! MikeFoster is one of those people : Mike is a speaker, author, and consultant with organizations on personal sustainability and life management. Liberate Love.
    [Marketing] New and Improved Facebook Questions?
    Facebook insisted Questions is not designed for marketing/advertising. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option&# as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Have you heard of (insert company)? Need to Know Stuff.
    [Marketing] Building Online Consumer Engagement
    With social media marketing becoming ever more established, there are now countless brands battling for online consumer engagement. Mainstay marketing techniques like competitions and giveaways continued to work well in Q4 2010. Whether it is fans on Facebook or followers on Twitter, most major brands are looking to build consistent and useful social media fan bases. However, although a loyal following is a good start, how this following interacts and communicates is also a key factor in a brand’s social media success. Some brands are beginning to monetise social media.
    [Marketing] Why SEO is More Important than Ever
    The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. 'There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
    [Marketing] 5 Blogging Tips to Earn Money
    One of the golden rules in blogging is knowing your target market. Talk to some successful bloggers or internet marketer and get some useful tips on how you can get good marketing results in your blog. 'Making money in blogging seems like a tough job but it doesn’t have to be. Many people are already jumping on writing a blog because of the success stories they’ve probably heard from other bloggers. In creating your website, you only need a minimum investment and a lot of effort to establish your blog. You cannot get rich quickly in blogging. Thumbnail: [link].
    [Marketing] Firebelly at Blog Indiana
    Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Media Must Reads | Main | YouTube Tuesday: Checking In With Facebook Places » August 18, 2010 Firebelly at Blog Indiana Tweet Blog Indiana is a blogging and social media conference held in the Informatics and Communications Technology Complex on the IUPUI campus this Friday and Saturday, August 20-21, that aims "to promote education, innovation and collaboration among Indianas fast-growing social media community." You can find Firebelly speaking at the following sessions. Your comment has not yet been posted.
    [Marketing] My Story About Living My Life
    later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78. really don’t want a full-time job in marketing or communications or media or those other subjects I blogged about in the past. was recently flown to Syracuse University to speak to students about digital marketing best practices. 'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. It’s my story.
    [Marketing] Lifestreaming: Evolving the Model from Import and Aggregate to Hub.
    Outside of this silo (and this blog does exist within a tech/marketing silo) people talk about their kids, grocery shopping, fashion, pop culture, laundry, politics, religion, art, food, tech, vacations, relationships etc… "Lifestreaming" is mix of everything, the focus being on the individual and his/her relationship with family, friends, and like online communities. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. But that's changing. Here's how he diagrammed it. Hopkins said. Period.
    [Marketing] Twitter Direct Messages – Best (and Worst) Practices
    Get More from Twitter – Twitter Marketing eBook Review. When I started out on Twitter over a year ago ( @kikolani ), one of the first things I noticed was my Direct Message box. As I began to follow people, I was excited to get those private messages, assuming people were just that into contacting me after I started following them. They began as simple thank you for following messages, and eventually became a mixture of real messages and automatic ones. began SocialOomph (formerly TweetLater) to send welcome messages to all of my new followers. Thanks for Following. Buy, Buy, Buy.
    [Marketing] The 7 Stages of Blogging Grief
    29 For Bloggers, By Bloggers How Your Audience Is Like The Mogwai What Is Your Marketing Campaign Actually Saying? Digg Digg This post originally appeared on the blogger resource site For Bloggers, By Bloggers for which I am a contributor. Whether you are brand new to blogging, have been doing it for years, or are just thinking about getting started, you’ve dealt with it: Blogging Grief. Don’t worry, it happens to the best of us. It’ll happen again and again, but just know that we are here for you. Your community supports you. Hold on, this might be a bumpy ride.
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. 'I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future. bet Glasses manufacturers get in on the act as well at some point.
    [Marketing] Taking money from AGIMO doesn't help
    Like HR, communications or marketing, IT is a “cost”. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Taking money from AGIMO doesn’t help August 6, 2010 in posts Andrea Di Maio of Gartner has written a pointed post with respect to the government taking $440M out of innovation funding to reduce our already tiny by global standards deficit. stakes. We’re in an election, money is being sought everywhere. That said, I think Andrea is absolutely right.
    [Marketing] The Power of Authenticity
    Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes  market research ,  events  and a  learning community . He is a leading thinker, educator,  speaker  and strategist in the world of social media marketing, public relations, digital marketing and communications. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered.
    [Marketing] 7 Things I Learned in Almost 3 Years of Blogging
    To be a blogger, you should be a writer, an editor, a proofreader, a site manager, developer, designer, marketer and on and on. Seth Godin, the marketing guru, said on his blog, “Write long and detailed posts to get more traffic.” This is a guest post by Koundeenya Dhulipalla. This is my almost third year into blogging and I’ve learned a lot about how things go on the Internet. ve come across Panda, Penguin, EMD and have also experienced other changes regarding the search results on Google. lost four of my Adsense accounts and been somehow able to monetize my blog.
    [Marketing] Following Injunction, LimeWire Says Illegal Acts Are Illegal
    I am of the belief that most people will take legal approaches to purchase goods or services if they are provided at acceptable market rates and are readily available. Only when market conditions are so out of whack with public perception, combined with free or near-free alternatives, do you see a dramatic uprising of illegal activity - as the public essentially revolts against the inflexible market makers. In the world of Peer To Peer (P2P) , this has no doubt been the case. This is not news to those of you who are RSS addicts, like myself. Well, duh.
    [Marketing] 3, 2, 1 Blastoff, Abandoned Tech and Parenting
    lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. 'Ahh another week in the books and the Princess Espo countdown is on. This week went by pretty quickly for me with a day off battling a stomach flu and a boat ton of meetings.  How was your week? Hopefully there was some goodness and that you have a good weekend planned. Look forward to catching up with you next week and hope you enjoy this week’s edition of Five for Friday. Dear parents, you need to control your kids. Five for Frida
    [Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
    16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
    [Marketing] Content As Conversation On Your Business Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 01 2010 Content As Conversation On Your Business Blog By Daniel Hindin | Email | Print | 19 Comments | Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. Some people write for catharsis. Some to preach.
    [Marketing] Web Journal – Mid June 2012
    Syncapse acquires Clickable to bring ad capabilities to its social marketing platform – friends at Clickable (also responsible for YourBuzz, which I have written about, got sold to Syncapse, and that’s great news for a few people I know who work and co-founded Clickable. Wasn’t able to get to this earlier, but here are some stories and new items that got my attention recently. Let Them Eat Cake? Yammer’s Price Tag May Be About $1.4 Billion - Wow!  The reviews were mostly good, but I want to show the strength of this platform in ways the others, perhaps, didn’t. 
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
    [Marketing] I Get to Speak Today
    But when I also say that I get to do handouts today, edit an article today, or research material for an upcoming presention - I am reminding myself that I get to help many small business professionals with their marketing when I speak to them sometime in the very near future.  . Tags: Awareness Small Business Success clients customers Jeff Korhan marketing productivity purpose small business speaking The Rookie work How you view your work - every aspect of it, will determine the energy you bring to it. There is a Reason They Call it Work. The truth is, it It feels like. Saying.
    [Marketing] Increase Your Work Efficiency with The Pomodoro Technique - Jeff.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media and Small Business Marketing to Older Adults | Main | Oops! The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog. The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog.  This unit is known as a pomodoro.  So, I'll just give you a general idea from my experience today.
  • TWIST IMAGE  |  THURSDAY, MAY 10, 2012
    [Marketing] This Blog Sucks (And You're Probably Not Reading This)
    " The article went on to quote Sam Weston (director of communications at digital marketing agency, Huge ): "Nobody reads agency blogs, and there are so many out there it's impossible for people to keep up anyway. digital marketing agency. I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. We put ours on hiatus while we figure out what we want to do with it. We do use Facebook and Twitter.
    [Marketing] The Effect of Social Media on Commerce
    That could be why half of social media marketers reported a 500% ROI. 'The power of social media as a whole on consumer spending is far heavier than you probably imagine. This infographic on the rising influence of social media on commerce puts the financial picture of facebook, twitter, YouTube, blogs, and more into stunning perspective. The facts are difficult to believe, though we probably all saw this day coming. It’s just here faster than we realized. Social media has an enormous influence on consumer purchases, and billions of dollars are spent online.
    [Marketing] Twitter Client For Your Browser – TicknTalk
    see this feature as being valuable for marketers to see what type of links are trending, and for everyday Twitter users to keep up with the down low. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. was recently recommended to try out a Twitter client for my browser, TicknTalk. It has three features: 1) Overview of top links of what has been retweeted on Twitter (allows you to stay on top of trending links – and not necessarily only topics). Cheers.
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. To which he replied: No.
    [Marketing] Economics Times Story on How Facebook Messages Will Change Email
    Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
    [Marketing] The Only Secret You Need to Make Profit
    'Read most marketing or business blogs and the word value will appear at some point.but what is value? So let''s promise ourselves and the people around us in 2014 that we will aim for making the world a better place for someone.let''s promise to aim to deliver great value and trust in the market to reward our actions. In a sense it is one of those words that we all know what it means to us, however it is difficult to define. Let Bob explain how I see value. Now if we take that value equation and translate it to everything that we do.on we forget profit is not created.we
    [Marketing] Is Google Plus Dead On Arrival?
    This is great for your online exposure and marks you down as a serious online writer / blogger / marketer. It opened its beta testing doors to great fanfare in June of last year, and it immediately became the “in-place” to be, online. All the cool kids were there, King Robert Scoble was holding court to a captivated audience as usual, and everyone was willing to sell their grandmother for an invitation. Your online reputation was being judged by your presence there (or lack thereof). Users ooohed and aaahed over the various features on offer including Hangouts and Circles.
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
    [Marketing] ‘Let Go & Lead’: Leadership in the social business marketplace
    It could be an assembly man on a plant floor, it could be the CEO, head of marketing, someone trying to drive innovation in an R&D land. I recently had the great pleasure of chatting with Maril MacDonald , CEO of Gagen MacDonald , who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ ’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. Maril, tell us a little bit about your project, Let Go and Lead. SM: What would your definition of a leader be?
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