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  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
    AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
    [Marketing] 7 Lies About Freelance Writers You Believe
    Freelance writing is an exhausting labor of love, as is any business where you are your own marketing and advertising agency, IT department, PR & HR departments, sales and customer service teams, and accounting department. We have the same rent and bill expenses, marketing and advertising fees and business software requirements as any other small business. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. 1 – Freelance writers must have deep tech/industry experience. We wish. 
    [Marketing] Is Collaborating, Listening, or Engaging Always a Good Thing?
    Instead of saying “we are going to build a community around brand XYZ,&# finish the sentence and say something like, “we are going to build a community around XYZ that is going to help us decrease market research costs which are currently rising,&# or, “we are going to implement an internal collaboration platform to help unify our brand, improve productivity, and increase our rate of innovation; all problems that we are currently struggling with.&# Collaboration can take many forms either within a company or between a company and it’s customers and prospects. 
    [Marketing] Mainstream editors will get articles from bloggers with audience
    isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist…  or will you ask a known expert that blogs to write  the article? In a decent than syndicating your posts deal, Mashable announced yesterday that they’ve signed a deal with CNN to link to their posts from the CNN Tech page. . Pronto. Oh ok. >:( oh.
    [Marketing] Getting the party started, PPPP and 40-year hermits
    The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Don’t believe me? Five for Friday
    [Marketing] 5 Ways to Check Your Online Reputation
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on. But first, you have to find the problem. Then you have to fix it. Here’s how to do it. Engage Bad Press. It happens.
    [Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower&# or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
  • SPIN SUCKS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] #FollowFriday: Shelly Kramer | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 27 2010 #FollowFriday: Shelly Kramer By Gini Dietrich | Email | Print | 12 Comments | I started following Shelly Kramer on Twitter, gosh, more than a year ago because she is F-U-N-N-Y! One day I get a tweet from her that says, “Do you know Mattie Dietrich?&#
    [Marketing] Online Video For Business: Strut Your Stuff
    Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Why Choose Video? Hawai?i
    [Marketing] Global Map of the Social Web
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Global Map of the Social Web View Comments December 15th, 2009 The folks over at Global Web Index, put together a nice little overview of global social media activity across the web.  They interviewed 32,000 users in 16 countries to put together the information.  The data comes in the form of a chart that is too large to include in this post so I took a few screenshots. of users in Germany uploaded a video online vs around 15% in the US 46% of users in Japan have written their own blog vs 12.8%
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Marketing] Wanted: More Journalists for Branded Content
    'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. She objects that content marketing isn’t “real reporting,” but in the interest of “a specific, promotional viewpoint.”. No, content marketing gets better one company at a time: When serious content marketers begin having realistic conversations with their clients, about the intellectual and strategic demands of true thought leadership. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction.
  • VIPER CHILL  |  TUESDAY, JUNE 11, 2013
    [Marketing] Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)
    “I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature. I’ve also been of the belief that if you know what you’re doing when it comes to marketing and SEO, then you should be doing it for yourself. How many sales pages do you really remember in the marketing world? Congratulations, Adam and Jen! “No ways dude.
    [Marketing] Walking the Personal and Professional Line on the Web
    majority of my  potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown   was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
    [Marketing] Distilling Your Brand in 5 Minutes or Less
    marketer must be able to distill the brand’s story, including the problems it solves, the target market it services, and its value proposition, all in a way that is simple, clear, and compelling (and hopefully memorable). Marketers must be flexible enough to tell this story in a variety of formats depending on the channel used to convey the story (digital or otherwise). Our Social Marketing Hub is a complex software product with lots of moving parts so we used the more accessible concept of a scientific laboratory to help explain it. That something is storytelling.
    [Marketing] Insta-Brands: Instagram for Brands
    Visual marketing is an invaluable tool for companies and there has been a recent surge of activity in this area, with brands making the most of image-based content strategies. This focus on marketing a brand’s personality, rather than its products, has led to a more indirect and creative approach from companies, which is perfectly suited to the Instagram platform. 'With 150 million active users contributing a staggering 1.2 billion Likes per day, Instagram is a social media tool that brands simply cannot afford to shun. great example of this comes from Burberry. Account. Topshop.
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 17, 2012
    [Marketing] Your thoughts on how Google+ is perceived?
    Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? Just a quick post as I’ve spent most of Fathers Day with my son and watching the British round of the MotoGP series, but two recent stories about Google+ have caught my eye, and neither of them are about new features Google is trying to cram into its social network to force it to become popular. Hat tip Neville Hobson ). via Techrunch). What this may mean for Google+. Buffer.
    [Marketing] Challenging the old media business models (Part 1)
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Challenging the old media business models (Part 1) January 18th, 2010 by Giedrius Ivanauskas Leave a reply » Share I was just reading this great post by Robin Carey , the co-founder of Social Media Today, about the maturity of social media and the challenges it faces on the way.
    [Marketing] Are you here to make friends?
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Are you here to make friends? July 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“. Want to stay in that job you have? Valid XHTML 1.0
    [Marketing] Benefits of the Speed of Change for Modern Business
    The market is used to a beta testing approach.launch a product understanding it can never be perfect and let the market help you fine tune it. Social change is mirroring technological change which means the market is demanding it. That means your consumer market is more open to innovation, more than it ever was. Co-innovation is now possible with the market for the market.they are much more experience savvy and can be brought into the sales process much earlier.again increasing customer loyalty and providing free feedback! that''s the bad news!
    [Marketing] Fetching Friday – Resources Mashup & Kittens Learning Physics
    The Ultimate Resource Guide to Blogger Outreach and Guest Blogging – 35 resources including networks specifically created to help you connect with bloggers, guides for guest blogging and blogger outreach, and guest post opportunities for marketers. Social Media Mistakes that Can Keep Your Content from Going Viral – Social media marketing may not be rocket science, but there is still a large science component to it. Email Marketing Results Hour By Hour – Do you struggle with your email marketing results? The Resources Mashup. Blogging / Content.
    [Marketing] The Three Things, Edition 2
    Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
    [Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • KIKOLANI  |  MONDAY, JULY 18, 2011
    [Marketing] 3 Simple Ways to Find Relevant Twitter Followers
    Get More from Twitter – Twitter Marketing eBook Review. Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing. Special thanks to Justin of Dragon Blogger for letting me know! Now onto our regularly scheduled programming. Where are they you ask? Why yes, it is and it does.
    [Marketing] Headingley’s Artisan Bakery
    Ian identified a gap in the market for a quality bakery in the Headingley area. I work in Headingley (Leeds), but had never managed to visit the Artisan Bakery until the other day. To be honest, I’d been keeping away from it… I’m addicted to anything with wheat in it – pastry, bread, cake – so this bakery is a heaven for me, but very bad for the diet! Master baker, Ian Gaunt, sells fresh bread, cakes and pastries all made on the premises on North Lane. wanted to find out a bit more about the bakery. 
    [Marketing] 25 + Writing Tools a Freelance Writer Can’t Live Without
    The post 25 + Writing Tools a Freelance Writer Can’t Live Without appeared first on Inbound & Content Marketing Hub. 'The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do. Freelancing does come with some drawbacks, though, like job instability, unreliable clients, and plenty of legwork.
    [Marketing] Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
    How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? 10 Ways for New Writers to Market their Business and Get Into the Spotlight – 10 solid tips to help your business get more results as a writer. Here are some great Black Friday & Cyber Monday deals for bloggers and online marketers. The Resources Mashup. Blogging / Writing. Business / Career / Making Money Online.
    [Marketing] That was my 2014…here’s to 2015!
    graduated with an Masters Degree (MSc) in Digital Marketing Communications  – three years of a lot of hard work, fitting in around work and pausing for my dad dying in 2011 and getting a divorce from my 1st husband) – all the hard work was worth it in the end. 'I know I probably should have written this yesterday…but, well, what ya gonna do…… better late than never! 2014 was pretty good really, we spent a lot of time with friends… partying, relaxing. I’m lucky to have some pretty damn fine friends. 2014 Highlights (in no order).
    [Marketing] Veterans Day: A Granddaughter Remembers
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! That’s him as a dashing young officer, right there. Nineteen.
    [Marketing] Evolution of the Organization Pt. 1
    Sales should be speaking with product development, marketing should be speaking with customer service and support, and engineering should be speaking solution delivery teams. 'This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. few weeks ago I introduced the concept of  The 14 Principles of the Future Organization  which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. Workforce. Adaptation.
    [Marketing] Why You’re Pissing Off Half Your Facebook Fans
    The bigger gauntlet for marketers on Facebook is sociological. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook. It’s been a long-standing tenet of email marketing that subscription rates increase when you supply a link to a sample email. (Happy Holidays! This is #4. Enjoy. – Jay). Downright Scary WTF? Special offers?
    [Marketing] 4 Simple Things Business Owners Forget When Pitching to Clients
    'To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. The question is: how do I create, position, and market this product so that I can create an irresistible offer? Executing a Marketing Plan that Actually Works for You. Landing on the right channels for marketing your business is possible only if you invest and experiment. Find out what kind of marketing works for you. Social media and content marketing is a long-term investment.
    [Marketing] 10 Reasons You Need to Create a Cool Infographic
    'Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Your site can reap SEO dividends, particularly if you opt to include embed code for other content marketers. Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Do you create cool infographics as part of your content marketing strategy? they save them.
    [Marketing] Frequently Asked Questions About This Lifestream - The Steve Rubel.
    Call me old school, but I look to you for in depth analysis of marketing trends. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Frequently Asked Questions About This Lifestream It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. Q) Why did you abandon your blog? But I want it to connect to the spokes.
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
    [Marketing] Journchat Philly LIVE Event Aug 17th
    Philly Location: 3711 Market St. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Journchat Philly LIVE Event Aug 17th Join us ! For those who don’t already know about # journchat , it is a weekly twitter chat that takes place every Monday night, where journalists, public relations professionals, bloggers, social media professionals and anyone else interested comes together for a lively, open discussion on industry issues and trends.  The cities are: Detroit, Pittsburgh, Philadelphia, Phoenix, Minneapolis and Chicago. All are welcome.
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  From the top 10 technology infographics , to 10 reasons people aren’t commenting on your blog , and even 10 ways to change the world through social media , these lists provide quick and useful information that we think will make you a better Internet user.  So, here it is.  Be Original. Try coming up with your own creative title for the article. 
    [Marketing] The Status of Search Engine Optimization: April 2011 Edition
    That’s related to the search engine market share of Google versus As you may or may not know, I have been practicing search engine optimization since 1996. have seen quite a few changes in the industry. There have been a lot of major changes, like when Google first showed up on the scene, using links as an SEO factor (we had previously been concentrating only on on-page factors such as meta tags), and we have had minor updates that have really only been “blips&# on the radar. So, right now, in April 2011, what is the status of Search Engine Optimization? Tweet This!
    [Marketing] Streams from the Road: Trends from Friends - The Steve Rubel Stream
    just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). Everything is becoming social. Thanks.
    [Marketing] This Week in Infographics: Show Me The Money
    With the job market still suffering from the recession, many people are foregoing a college degree. This week our theme is money, but not necessarily about having money, more about losing it. First we will take a look at a side by side comparison of the Great Depression and the Great Recession. It has been said that the two are very similar, but I’ll let the statistics speak for themselves. Next we’ll look at if college is still worth it. This seems to be a question that many young adults have been asking lately. 1 – Great Depression vs Great Recession. Blog Featured
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
    [Marketing] Why Social Media is a Force For Good
    Social networking, one of the most revolutionary platforms on the Internet, is the subject of a lot of heated rhetoric regarding privacy, wasted time, and marketing exploitation. Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. Like with all great tools, the potentiality for misuse is inherent, and the Internet is no different.
    [Marketing] Where I’m Headed Next
    As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners  about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
    [Marketing] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
    There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Some packages have great marketing tools while others concentrate on shopping cart innovations. Strength #5: Effective Marketing Tools. This strength is not unique at all because you will probably see the IzzoNet marketing tools being offered by other eCommerce solution providers. The following are just a few of the marketing tools and integrations that can help bring even more people to your online store. Creating and Marketing Your First Online Store.
    [Marketing] Creating Evangelists: Social Media the Cirque du Soleil Way
    Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. With six completely different Cirque shows in Las Vegas, choosing just one proved a daunting task, but I eventually selected LOVE. It’s as if LOVE? This strategy was definitely in play here.
    [Marketing] At it's ? Social Media Is Our Teacher.
    Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. Diva Marketing is part of an online influencer network for MNS Business on Main. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package. The paper is held together by all sorts of different tapes. or not.
    [Marketing] There’s actually a person on the other side
    My mistake is your marketing lesson. Related posts: Don Imus: The dark side of citizen marketing? You can’t do it all from the box. It’s incredible that you can now do business with anyone on the globe. It opens up amazing possibilities for all of us. It also creates some new challenges. We launched a very complex and challenging project with a new vendor recently. It was complicated by the fact that it’s outside our area of expertise — but we still needed to drive it from a project management and brand perspective. Then, this sequence of events happened.
    [Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
    have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.&#. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. 'It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
  • JACOB MORGAN  |  FRIDAY, JUNE 25, 2010
    [Marketing] Vendor Convergence in the Enterprise 2.0 Space
    There were a few companies that continuously stick to their guns and focus on their key areas of expertise; I’m talking about companies such as Crowdcast which focuses on Social Business Intelligence ( Social BI) or harnessing employee networks to help make company decisions via predictive markets and Spigit which is focused around ideation and innovation.  Well one of the smarter companies in my opinion is Blue Kiwi which acknowledges that it is looking to penetrate the small and medium business market instead of going after the enterprise.  Last year at the E2.0 space?
    [Marketing] When Ecosystems Connect You Are Toast
    The bigger you got the more power you had over the market, the competition and even the customer. 'In the old days, bigger was always better. Every entrepreneur’s dream was to grow their business to acquire greater assets and capabilities. These, in turn, could then be leveraged for more growth and power to beat the competition. Success would attract attention and money which would breed more success. The Kings of industry understood the game and played to win at all cost. Then something strange happened. Have You Noticed, The Environment Has Changed.
    [Marketing] Measuring The Whole Not Just Some of The Parts
    Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results. 'Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Today’s management practice are centric to measuring anything and everything that moves. Then that recognition is correlated to results to justify more expense to spend more on the intangibles. Or at least we thought they did. The rest is.,
    [Marketing] The Social Era Is About Exceptionalism
    Social technology has empowered the human network to influence the behavior of markets. The Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism. Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles. Exceptional thinking begins by understanding the value created from intangible things.
    [Marketing] It Takes Currency to Make Money
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work.   Game developers can charge money both for their games, and for things within their games. Here’s how it works: 1.    Player pays real money to buy fake money within the game. 2.    Player spends fake money on virtual stuff. The sky’s the limit.
    [Marketing] 16 Business Blog Blunders to Avoid
    Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs. Business
    [Marketing] Why technology, startup, entrepreneur, social media conference organizers cannot fix the lack diversity problem at their events.
    Blogworld markets itself as the world’s largest social media conference with over 3,000 attendees. Blogworld markets itself as the world’s largest [.]. Last week at this time I was in Las Vegas attending Blogworld Expo 2010. For Blogworld it was their fourth year and my second time attending. had a great time meeting new friends and catching up with old ones while learning a few tips here and there. Note, if you’re wondering about SXSW, SXSW is NOT a social media conference it’s an interactive tech conference with some social media sessions. waynesutton. photo by: amanichannel.
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
    [Marketing] The Risks of Not Investing in Collaboration
    As the new workforce enters the market, organizations that do not adopt emergent collaboration solutions will be perceived as old-fashioned, not innovative, and not accommodating. Lowe’s experienced this firsthand when an employee shared an idea internally for a demo she had been doing to market a product (she was showing the ease of cleaning paint from a Teflon tray). All good chess players understand the risks of the moves they make on the board and the consequences that can result. Inability to Stay Competitive. This is a risk that organizations cannot afford to take.
    [Marketing] Is Your Small Business Being Social Enough?
    For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fact that more and more consumers are using social media in their everyday lives. You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? If you are holding an upcoming sale, have promotional items the public should know about, seminars etc.,
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
  • SPIN SUCKS  |  FRIDAY, JUNE 10, 2011
    [Marketing] Gin and Topics: The Magnited States of America
    There are a couple of videos I thought were hilarious, along with protecting yourself on Facebook, being happy, and integrating gaming into your marketing programs. How-To: Start Marketing on SCVNGR. Want to incorporate gaming into your marketing program? Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. Freaking. If you haven’t had a chance, head over there and cut yourself a little song. Bike Lanes. Oh Facebook.
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
    [Marketing] The Questionable Ethics of Klout Perks
    In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. It has brought up the question of ethics.
  • DIGIGEN  |  THURSDAY, MARCH 24, 2011
    [Marketing] Why Bad Research could Kill Social Media’s Credibility
    The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. don’t think data is killing marketing, but I do think bad research, pointless numbers, or data lacking real insight is. I recently had a really interesting conversation with a favourite client. We “clashed&# over a chart I produced saying that insight and data are what drives digital strategy. Interesting. At that point in time I didn’t think that was the case, but actually perhaps she was right. continues below…).
    [Marketing] UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
    Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 24% reduction in newspaper ads. 17% less in radio/TV ads.
    [Marketing] Negative reviews – Proof that responding works!
    can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on , I received a steady trickle of emails and phonecalls on the same theme. Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. Photo courtesy Lars Plougmann on Flickr (CC Licence). h/t Mediapost and Mack Collier ).
    [Marketing] Cadmus Introduces API for Tweet Relevance
    There's no question the market for determining personal relevance is a hot one. Disclosures: I am vice president of Marketing at my6sense, an assumed competitor of The Cadmus. In addition to my6sense , which you've no doubt heard a lot about from me on this week and last, one of the more interesting players in this space is The Cadmus. Now, the company is branching out with an API that lets other Twitter clients tap into Cadmus for personal relevance. The Cadmus At Work in TweetAgora, Tapping Their New API If this sounds a lot like what my6sense is doing - that's because it is!
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
    [Marketing] 7 Steps to Creating Titles that Work
    Nearly all writers and marketers struggle with writing great titles at some point in their careers. speak directly to the target market. Content Marketing Institute explains the importance of keywords and using the right words. 'Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more? You’re not alone. So if writing a compelling title is hard for you, don’t sweat it. Even the pros take their time.
    [Marketing] Mail Today Story on Identity Theft on Facebook, Orkut and Twitter.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Hindu Story on Mobile Marketing in India » Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
    [Marketing] [SLIDES] How to Identify Influencers the Right Way
    'Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.” “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. Content Strategy Social, In Theory
    [Marketing] Showing Up - First Step in Social Engagement
    Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. 'Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
  • SPIN SUCKS  |  FRIDAY, JUNE 22, 2012
    [Marketing] #FollowFriday: Paul Roberts
    What I found most interesting is he comments that in training clients, the bullet points on the slides won’t change, but the conversation around why you should blog, what it entails, why the commitment is necessary, and how it’s not just about writing, but you also have to market it has changed. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger. What do you say, Paul?
  • SPIN SUCKS  |  TUESDAY, JUNE 21, 2011
    [Marketing] Dear Blogger, You’re Taking Yourself Too Seriously
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  Today’s guest post is written by Michael Schechter. Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog that gets people’s attention and you’ve earned it.
    [Marketing] How to Piss-Off Your Customers without Really Trying
    With all of the talk about fancy new strategies and tactics for marketing and customer relationships, too many businesses are forgetting that little personal details show that you are willing to go the extra mile. Guest post by Carol Roth , author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas ( for business, of course… ), on the night before check out, I received a letter on my nightstand. walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest”. You need to show me.
    [Marketing] Easy Steps to Amplify Your Blogging
    Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.  An example that I created, the B2B Marketing Zone is a topic hub on … you guessed it … B2B Marketing.  For the B2B Marketing Zone, Tom Pick , a well-known blogger in the space agreed to support the effort.  Introducing Topic Hubs. The heart of this strategy is what I call “ topic hubs.”  Blogger Relations. Doesn’t this take a lot of work?  Tweet This! Digg this!
    [Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Also noted a comment by about Mobile – Social (think  Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec&# being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
    [Marketing] Research your posts with Buzz Monitoring
    You can use it to track news on markets for projects and can suggest the latest trends and/or buzz for content creation programs and general business intelligence. In my case that would be search engines, search marketing and social media marketing. The SMM Search – which contains many of the top social media marketing blogs and we’d get this for ‘ buzz monitor ’ What is advantageous to making a custom search engine is controlling the source material. 26 Free Social Media Tracking Tools – Marketing Pilgrim. but entertaining).
    [Marketing] 5 Naming Tips For Your New Twitter Account
    The name of a famous medicinal tea company means “(s)he uses drugs&# in Italian: needless to say, no market in Italy! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Daniele Virgillito @Linguick Daniele is the creator of Linguick, spreading news, tips and curiosities about language. Tweet him, and he will make up a name for you! Naming Tips For Your New Twitter Account 20 The web is full of “naming gurus&# selling names to big companies for thousands of dollars.
    [Marketing] Getting Smart with the Data: Measuring PR and Social Media
    One of the positive aspects of doing PR and marketing online is that there is a wealth of information available.  Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the  summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit.  AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
  • SOSHABLE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Everything You Wanted To Know About Getting A Social Media Job
    Most jobs require a degree in marketing, communications, or something else – they aren’t looking for social media majors. If you have ever thought about getting a job in social media and thought, “It couldn’t be that easy to get the job and it probably sucks worse than I think,&# you’d be wrong on both counts. Getting the job is easy. Enjoying the job is easier. Doing it well is another story altogether, but we won’t cover that here. What we will talk about is getting the job itself. That’s where the similarities end and reality hits.
    [Marketing] Facebook Loves Porn, Hates Health Advice - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Loves Porn, Hates Health Advice September 12, 2010 14 voices share yours! Share 2 saves Yep, hands up, that’s a bit of a link-bait title. But I make no bones about it, after reading an article in the Toronto Star today on how Facebook is saying no to a testicular cancer ad by Toronto Public Health for being too “threatening&#. The ad in question is the one at the top of this post (or a version of it). Seems a great ad, no? Enjoy this post?
    [Marketing] Blogging Upstream
    Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Based in Los Angeles, she runs Digital Marketing for FIDM/Fashion Institute of Design & Merchandising. Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Because most successful media follows a formula. Not the formula.
    [Marketing] App of the Week: Evernote vs. Springpad
    Both apps become better and more useful the more often you use them and are great for keeping tabs on content for your online marketing. 'While we are Evernote enthusiasts, we recently stumbled upon a similar app that might be able to hold it’s own – SpringPad, turn your mobile device into a personal assistant. Available for multiple devices such as android, iTunes, kindle, google play, and online, it took our favorite parts of Evernote and expanded. However, both might have their specialized audience, depending on what you want to get out of the apps. Evernote. Con:  .
    [Marketing] Is Klout An Accurate Measure Of Your Social Influence?
    That’s the million-dollar question among social media marketers. Klout is a service that claims to measure social media influence , but is it accurate? The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters.
    [Marketing] Social Letters of Intent
    The aggregation of consumer conversations enabled by technology has fueled awareness of market methods and intents. Consumers have found influence  and have begun to “opt out&# of the old methods created by old market methods of intent to capture and sell. The “markets of conversations&# are no longer motivated by old methods used by the markets over the last 40 years.    Doc Searls says “ The Intention Economy is built around more than transactions. Every time someone post something online the context of their content reveals an intent.
    [Marketing] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    passionate Internet Marketing Consultant with 20 years of computer technology experience. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. He specializes in wrapping marketing around technology to help grow his clients’ businesses in more efficient ways. His international experiences gives him a strong foundation from which he has developed global marketing campaigns for my clients. As we all know, February is Black History Month.
    [Marketing] Use Twitter chats to find communities of interest and get connected
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Use Twitter chats to find communities of interest and get connected by trey on July 21, 2010 Tweetchats are wonderful for discussing topics and events of interest. They also help you find communities of people who share your interests. Here’s one way you can efficiently connect with tweetchatters after the chat so you can use Twitter to build community between chats. Go to BlastFollow. Key in the appropriate hashtag. both tools are pretty nice nifty. link].
    [Marketing] Trade Publications Click with Instagram
    picture is worth a thousand words, which is why thousands of businesses across the country and around the world use Instagram for their marketing endeavors. Visual Marketing Goes a Long Way. Although print marketing has been the standby for decades, it simply doesn’t hold a candle to the visual image. Visual marketing, like the kind Instagram provides, brings your trade publication to life. When it comes to photographic success, let Instagram help your publication reach new marketing heights. It’s Free. Yes, Free. Insta-Engagement.
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Advertising is not commonly a component of PR strategies, but social advertising is going to change that.  67% are currently using social advertising. Follow me on Twitter.
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
    [Marketing] 2011 Spin Sucks #FollowFriday Recommendations
    Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
    [Marketing] Colleges, Branding, and Social Media
    Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Finding Order in Chaos: Month 4
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. 'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. follow lots of people because it’s a way to get noticed. How many I followed in 1 month.
    [Marketing] Fetching Friday – Resources Mashup & CommentLuv Benefits
    Case study: How a new blog achieved 100% growth in 2 months – what it takes to build and market a successful blog and the lessons learned. Going viral – marketing techniques to get people to take notice of your content. Mailing Lists / Making Money Online / Online Marketing. keys to marketing products online – great tips for selling your own product! What you can learn about social media marketing from TLC – 7 tips for a great social media marketing campaign. The Resources Mashup. Blogging / Writing. Facebook. Link Building.
    [Marketing] 3 Critical Considerations Before Tackling Facebook’s New Contest Option
    The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. Typically, Facebook marketers have used contests and promotions to grow the fan base for their Page(s). This data can then be used for emailing and marketing purposes and can add value to your Facebook marketing efforts in the long run. 'Facebook just made another major change  to its terms of service. You can’t.
    [Marketing] Is Social Taking Malaysia Airlines to New Heights?
    I’m not sure how the back-end systems are set up but I would imagine that Malaysia Airlines will now know when someone purchases through Facebook, how much they spent, what their social graph looks like, where to connect with that person through social channels, and how to market/reach out to that person at a later date (and perhaps their friends). I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy. What do you think? Interesting?
    [Marketing] Open chance to talk at TED
    If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. This is rather cool. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th. There’s more details on the TED blog , but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. Crowdsourcing audition open ted talks vimeo youtube
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