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  • BILL HARTZER  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Top 10 Search Engine Optmization Blunders of 2011
    The SEO firm was ordered to pay $770,000 because the SEO company “provided marketing and web hosting services was financially responsible for the sale of counterfeit golf clubs by a client e-retailer. It is that time of year, the end of the year where we see all sorts of top 10 lists. have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year. This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. And finally, We cannot possibly forget Yahoo! The J.C.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 27, 2015
    [Marketing] Monday Roundup: When Disaster Strikes, and How to Help Nepal
    If you are ever in the market for a crisis communications training program, you should look him up. Had everything been normal, you would have been reading a whole other post today.But I’ve been stunned by the magnitude of the earthquake that hit Nepal (and many parts of India) this past weekend; as of this morning, the death toll has crossed 3,700 , and I imagine it may rise further. My husband and I honeymooned in Kathmandu (that’s a view from the hotel we stayed at). Family and friends in Kolkata, and as far northwest as New Delhi, felt the quake (they’re all ok).
  • DREW'S MARKETING MINUTE  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Are you smart enough to know what they really want?
     You have "marketing speak" in all those places. Tags: Branding Customers/Clients Marketing Sometimes I think we get in our own way.  Our heads over think and we don't just trust our instincts.   Try this experiment. Grab some paper and a pencil/pen.  Without any editing and within one minute -- jot down the three reasons people buy from you.   No censoring, no being politically correct, no company speak.  Just trust your gut. Once you're done, take a look at the list. The photo is a high end restaurant in Chicago.
  • IDACONCPTS  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] The Gen Y and Baby Boomer Generation Gap
    Fellow marketer, Josip Petrusa, summarizes it well on his embrace the gen-y stereotypes article: everyone seems to be yelling from the roof-tops that we’re too connected, too privileged, too entitled, we share too much, we’re too technologically savvy, we’re too young for anything. On the October 18 – 24, 2010 edition of Bloomberg Businessweek, there was an article entitled Etiquette School for Dummies, later on titled Why Etiquette Schools Are Thriving at Businessweek’s website. What about some context about when the pictures were taken? Because it is partially true.
  • JACOB MORGAN  |  MONDAY, JULY 19, 2010
    [Marketing] New Oldspice Campaign: Social Media or Social CRM?
    Oldspice responded to many people but how is a long term relationships going to be created between the brand and the customers, prospects, or community?  It seems as though this was an ephemeral campaign designed for the front line of market awareness but again, what happens now?  TAGS: old spice , oldspice , scrm , Social CRM , social media , Social Media Marketing This entry was posted on Monday, July 19th, 2010 at 11:01 am and is filed under Social CRM , Social Media Marketing. View Comments July 19th, 2010 Hello ladies! The long term relationship Now what? 
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Social Media a Healthy Option for Women
    ObamaCare is absolutely using social media to market to both women and young adults, who are the primary users of social media. Within a year, you’ll want to have a strategic social media marketing plan in place. According to Womenshealth.gov , more than 17 million women in the U.S. are uninsured. That’s roughly 20 percent of women. These women are more likely to develop serious health problems, due to the fact that they wait too long before seeking treatment and are not always able to afford the price of necessary prescription medications. ObamaCare and women.
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Online Content Distribution: Guide To The Best Content Syndication Services
    read more October 25, 2006 Virtual Reality Worlds: Content Distribution Grows In Virtual Communities - Second Life Virtual reality worlds may represent a test bed for experimenting and prototyping new ways to communicate, market and distribute content online.This is the fascinating proposition that content distribution analyst John Blossom offers while sharing his insight into the potential of virtual world realities like the one. In fact, such content redistribution partners can be major publishing giants like USA Today , The New York Times , The Washington Post , and others.
  • PROBLOGGER  |  THURSDAY, MAY 28, 2015
    [Marketing] Anchorman-Inspired Tips to Help you Blog Your Way to the Top
    Brands want to work with people who can influence consumers within their target market. This is a guest contribution from Kirsty Sharman. There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know. The truth is: people like you and me (I’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be bac link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.
  • STEPHEN P SMITH  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Social Media: Ur Doing It Wrong
    New York’s Social Media Week featured wall-to-wall sessions on how marketers can do social media right, but nothing can hold a candle to the sheer Schdenfreude of watching the brands and agencies that are doing it wrong. Brainchild of Blogads CEO Henry Copeland, the Suxorz have been calling out the worst in social-media marketing since 2008 (disclosure — I was a panelist at the inaugural SXSW session). Rebecca Lieb has a column up at Ad Age Digital on the Suxorz Awards , companies doing Social Media wrong: Quick! Which is the worst social media faux pas? 1.
  • CHRIS BROGAN  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Velocity- The Metric to Watch
    Tags: humanbusiness marketing
  • KIKOLANI  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Fetching Friday – Resources Mashup & Otters Stacking Cups
    Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Business Blogging Tips to Double Your Site Traffic – Learn how Block Imaging’s focus on content marketing through their blog increased sales and traffic. 33 Stats That Paint a Picture of the Future of Marketing – Take a glimpse into the future of marketing with these inbound marketing statistics. The Resources Mashup. Freelancing.
  • JEFF KORHAN  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] QR Codes for a Good Cause
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Encourage Social Media Sharing | Main | Quality or Quantity Blog Posting for SEO?  Remember that markets are communities.  Remember that markets are communities. » October 26, 2010 QR Codes for a Good Cause Curious QR Codes Today I was driving through southern Ohio when I noticed a billboard with a QR Code and the curious sequence of words: Scan - Lick - Cure.   QR Codes are currently a thing of curiosity.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Being Social Makes You More Accountable
    that will help them in making their decisions; * No cost to me – Finally, keep in mind that social media is not going to cost you an arm and a leg like advertising, marketing and other forms of promotions will. In a day and age when many small business owners are trying to keep their heads above water in a challenging economy, turning to social media can prove very beneficial. You might ask, just how can being on social media help my business? In fact, that is a good question to put out there, especially when you and your competitors are going after every single dollar available.
  • PROBLOGGER  |  SUNDAY, APRIL 19, 2015
    [Marketing] Make Money Blogging for Real: 3 Must-Know Factors
    Affiliate marketing – This is simply a way to sell related items without the cost of developing a unique product. This is where your SEO and social media marketing (SMM) kick in. This is a guest contribution from Jerry Low. Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and not very many crack that six figure per month mark.
  • PROBLOGGER  |  TUESDAY, AUGUST 13, 2013
    [Marketing] How To Stop Your WordPress Blog Getting Penalized For Duplicate Content
    This is a guest contribution by Felipe Kurpiel, an internet marketer. Felipe Kurpiel is an internet marketer passionate about SEO and affiliate marketing. On his blog there are great insights about how to rank your website , link building strategies and YouTube marketing. . came across this topic by accident. One day I was monitoring my analytics data I noticed a big drop on my traffic stats and I didn’t understand why. Actually, I had a hint because I was starting to interlink my posts. But how can you identify the duplicate content on your site? Weird, isn’t?
  • LAUREL PAPWORTH  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Facebook talks like a pirate. Movember and online community rituals
    Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Social Marketing vs Traditional Marketing Mix (17). Want to know how to change Facebook to Talk Like A Pirate? Want to know why ? Whether it’s Facebook or Twitter or a blog or forum, always a great idea to agree in advance on viral spiked activities. How do I change my language settings?
  • SOCIALNOMICS  |  MONDAY, JUNE 20, 2011
    [Marketing] Delta Airlines Tweets for Customer Satisfaction
    While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
  • JEFF ESPOSITO  |  TUESDAY, MARCH 8, 2011
    [Marketing] State of Social Media in the USA
    46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketing] How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)
    The writing I’ve had published has brought me speaking opportunities, a book deal, and more than 1000% growth for my business. I’ve been able to interview and network with my marketing and business heroes, all in the last two and a half years. moved downward in the hierarchy and wrote for regional and niche publications you may not have heard of, like the South China Morning Post (the “New York Times of Hong Kong”), Hong Kong Business Magazine, Marketing Magazine, and TechinAsia. Josh Steimle is the CEO of MWI , a digital marketing agency with offices in the U.S.
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] Hacking Skype For Better Audio
    marketing podcast. I use Skype to record most of my audio podcasts. This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375 episodes (since 2006), I have relied mostly on Skype to record these weekly conversations with leading business thinkers. The truth is that for under two thousand dollars you can mack out your audio recording studio with a proper mixing board, pro digital recorder, dynamic microphone, pop filters, mic boom stands, studio quality headphones and more. That''s it. apogee.
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 12, 2011
    [Marketing] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
    The success of my coaching, blogs, online shows, and my passion for social media has caught the eye of big brands and I create digital marketing programs where women are the primary target market. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. How can we use technology to close the digital divide?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 2, 2012
    [Marketing] Bringing Authority To Small Business Blog
    It’s good for their business, good for supplier, and helps to deliver information direct from the source – all positives, and if handled and well marketed, can create a significant increase in traffic to your website. Small business owners often have access to a large group of people who could be considered ‘authorities’ in their niche. Every supplier that deals with their business has some authority, and small business owners can make use of that authority to increase their own authority, and the authority of their business blog. The process is very simple too.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 4, 2012
    [Marketing] Why You Should Never Duplicate Product Descriptions
    Finally, when creating articles for guest posts or article marketing, ensure that each article is only published in the one place. Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could find that some of that content never appears in search results. The reason? It’s not just on your main website either.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Have You Linked Your Content To Your Name Or Brand?
    There is a guest post on Marketing Pilgrim by Ann Smarty that goes into some depth on this issue, and she has some good advice on what you should be doing, and how to do it. I won’t go into the hows; you can read her article for that. If you have been an active publisher on the Internet, then you will most likely have content in a wide range of websites. You have probably also put together profiles on a range of social media websites. Wouldn’t it be nice to have all of your content linked to your name and searchable? Create a master feed of your contributions.
  • WEB METRICS GURU  |  THURSDAY, MAY 20, 2010
    [Marketing] Something Seth Godin said … and Social Media Monitoring
    Marketing and Advertising Scientific method Social Media Social Mention Tags: Seth Godin Business Internet marketing Linchpin: Are You Indispensable? Was thinking about something Seth Godin said (or wrote) recently about being easily manipulated which I  briefly covered in my Web Journal a few days ago at the bottom of my post. Every time I find myself getting so used to Seth Godin – he surprises me with something from the corner of his hat.  In that case, I hope he lets the hat drop off more often. Probably because knowledge is power and it can also be a protection.
  • PUSHING SOCIAL  |  SUNDAY, JULY 22, 2012
    [Marketing] Sheep and Pirates: How to Play the Guest Post Game and Win
    He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. spent a year being a sheep until I realized that guest posting is a marketing tactic with three parts: 1) The Pitch, 2) Impressive Content and 2) An Invitation. More Blog Promotion Tips There are two types of guest posts, sheep and pirates. Sheep write great content, give it away, watch their traffic spike for 3 hours and start all over again. Sheep get played. Guest Posting Like A Sheep. Almost everyday I get a guest post request from someone using an outdated playbook.
  • PROACTIVE REPORT  |  TUESDAY, FEBRUARY 22, 2011
    [Marketing] Social Media Strategy Daily News
    Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them.
  • SOCIALNOMICS  |  FRIDAY, MARCH 21, 2014
    [Marketing] New Search Engine Features Beef Up Restaurant Results
    are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results. Taking advantage of these new display options should be an integral part of restaurant marketers’ local SEO strategies. ZOG Digital’s search and social marketing strategies increase online brand visibility and drives sales. Contact ZOG Digital to start an audit of your digital marketing efforts today. Google and Yahoo! Yahoo! Partners with Yelp. Yahoo! local listings. Some other features that Yahoo! Conclusion. Insights
  • PROBLOGGER  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] Branding your blog is difficult, or is it?
    Branding a blog is extremely important but it is also a bit of a nebulous concept to those who are not professionals in the marketing industry. The power behind your brand will lead you into larger overall market exposure that can help expand your readership. This is a guest contribution from Olivia Rose. How much time have you spent on the branding of your blog? If you haven’t branded your blog, you may not realise what you’re missing out on. The first step is to understand what a brand is and how it can help you develop your blog and reach and retain your audience.
  • THE JORDAN RULES  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] Developing Community Loyalty in Social Networks
    In this post, I offer some thoughts on why people become loyal to certain networks & what marketers can do to encourage community loyalty. The Cycle of Social Interaction It might seem simple, but many marketers abandon this cycle and focus on marketing tactics while trying to build a community. understand the importance of marketing & the value of building communities to market to. It's also one of the most effective; which begs the question: why aren't more marketers making use of this strategy? Recognition. Badging. Points. Exclusives.
  • THE JORDAN RULES  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Permeable Community Strategies & Sympathetic Social Systems
    More and more marketers are spending time crafting content & communications strategies that force un-unified conversation streams to interact with each other in ineffective ways. permeable community strategy is special because it allows marketing & other communication messages to pass through without altering the fundamental social constructs of the community. Identifying your customer involves a market analysis that should tell you who your highest-value customers are, and what they think about you. THE PROBLEM. THE SOLUTION. This could work. SUMMARY. Permalink.
  • PAMORAMA  |  TUESDAY, JUNE 15, 2010
    [Marketing] Starbucks is the Leading Consumer Brand on Social Media
    pamorama marketing, life, social media Home About Bookshelf Links Contact Starbucks is the Leading Consumer Brand on Social Media by Pam Dyer on June 15, 2010 Share Starbucks is the most popular U.S. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands.&# link] Salaries replacing media buying in social media marketing | The Equity Kicker [.] link] Finance Geek » Salaries replacing media buying in social media marketing [.] Average Age of a Facebook User?
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, JANUARY 4, 2010
    [Marketing] Horrible misconceptions about community management « Online.
    Just to pull out a few… this was posted by a user anamed JulieWalker: Interesting article and comments – most of which refelct the lack of understanding of community management within the marketing services industry. But I’m certainly in an interesting place as the creator of a product – and the marketer. And I’m not going to do that exactly, but I wouldn’t be able to rest  if I didn’t share this misguided post on Advertising Age with those who value community management and work their butts off daily trying to grow an online community. 
  • JUSTIN LEVY  |  SATURDAY, JANUARY 1, 2011
    [Marketing] Happy Birthday, Laura!
    While 2009 had been a crazy year with launching New Marketing Labs, relocating to Boston and getting married, 2010 brought about plenty of its own challenges and memories. Imagine if your birthday fell the day after one of the biggest party days of the year. Your friends would all be recovering from the previous evening’s festivities and your family, if they didn’t live near you, would all be traveling back home to prepare for the upcoming work week. Doesn’t sound too much fun, huh? Well, my wife, Laura, happens to have that luck. Cheers! Miscellaneous Personal
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. Email this to a friend? Share this on Facebook.
  • JACOB MORGAN  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Emergent Collaboration Vendor Review: Moxie Software
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Moxie is headquartered in Mountain View, California and currently has around 200 employees.  I spoke with Nikhil Govindaraj, VP, Products and Tara Sporrer, VP, Marketing and Sales Operations. Moxie can work for a variety of departments and verticals but they are really seeing a lot of traction around HR, IT, and marketing. Integration capabilities. Support.
  • JUGNOO  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] Facebook Video Ads
    While that’s still a far cry from traditional TV ad budgets, marketers and brands continue to move aggressively into the online video space. Facebook is testing a new ad format – video ads that play without sound or prompting. They will play as soon as they appear onscreen, although the sound will be muted (until the viewer chooses to turn it on). The video will also play fullscreen if chosen to to so. The new ads will play in the News Feed, and will continue to play silently as you scroll by them. ad spend increasing 46 percent to $2.9 billion. ” - Bismark Lepe, Ooyala.
  • KIKOLANI  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing] The History of Google Panda & Penguin, Abridged
    Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. made the fall of 2011 even more interesting for marketers thanks to the Flux series of upgrades. Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.
  • COLLECTIVE THOUGHTS  |  MONDAY, APRIL 12, 2010
    [Marketing] Language Translation and Social Media
    If you’re a business that’s just starting out then chances are you’re not going to have a particularly large budget for your marketing and public relations efforts. though, a small budget is no longer a barrier to promoting your business worldwide, if you know how to harness the power of online marketing and social media. There are a number of benefits to using an online marketing campaign, and chief among these is lower costs – for starters, it’ll cost you absolutely nothing to set up an account with Facebook/Twitter/MySpace/Bebo and start communicating directly with consumers.
  • ENGAGING BRAND  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 5 Ways Social Media Keeps You Culturally Relevant
    You sense a gap in the market and you build your brand around that gap. Social media can keep you close to consumer conversations, annoyances and of course new gaps in the market. When you start a business, you are culturally relevant. As the years pass, it is easy for the brand or the offering to become stale.to keep doing what has brought success and just inching forward. Social media is a tool which can help you stay relevant. Social media can keep you honest.if you have nothing to say because it doesn't feel fresh then that is a sign for you! feedback.no
  • ARI HERZOG  |  THURSDAY, MARCH 8, 2012
    [Marketing] Credit Cards and Social Media: Failures
    BofA’s performance in the social arena correlates closely with their stock price — both are underperforming the market. This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls. Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot. So how can I claim that such success to be a blunder? Conclusion?
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Echo Prepares World for Migration to a Web of Streams
    The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 4, 2014
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 16, 2011
    [Marketing] 4 Keys to Turning Negative Commenters Into Brand Advocates
    Going above and beyond for one customer can touch far more potential customers and drastically improve your brand’s perception in ways that no other marketing tactic can. Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. What can you do with that???
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 7, 2011
    [Marketing] How To Kill Relationships With A Slap In The Face
    However, I dont think you need to explain yourself to the rude dude; by stating that you werent as well known in the space but well received, you are selling yourself to a buyer whos removed himself from the market. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Since it’s taking place in DC, in April of this year, I said yes. Put it in my calendar and everything (because if I don’t, I tend to overbook myself). Image: pimpexposure via Flickr, CC 2.0 Really? “Filled up&# ? Fair enough. OUCH!!!
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] How Social Semantic Search Defines People
    However, idea markets are increasingly influenced by the popular , and not necessarily in a good way. Fifth Estate Reality algorithm bing facebook idea markets kim kardashian open graph popularity search semantic SEO sycophant(Cartoon by David G. Klein from the New York Times ). Search is the underpinning of the Internet today, from the 1 billion traditional searches everyday on Google to providing references about a person on Twitter and delivering their stream feed on Facebook. Personalization of search continues to evolve, but in turn it defines people and their choices.
  • SOCIALNOMICS  |  FRIDAY, JULY 12, 2013
    [Marketing] Taking Social Media Offline: Continuing The Conversation at Conferences
    Attending big, annual conferences should be a central part of any marketing strategy to serve both your existing community and to discover new audiences for your product or service. The key is to maintain the right balance between reliance on new technology and social media to carry a conversation while still performing some traditional marketing efforts to help increase your overall reach. Learn more with this social media marketing tutorial , courtesy of Skillfeed. Microphone picture from Shutterstock. But nothing can replace face-to-face interactions and engagement.
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong
    At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. I’ve written before about the need to start talking about failures at conferences so that others may learn, so that’s why I was excited to attend Kevin Jones ‘ presentation, “Enterprise 2.0 I like failures. like hearing about failures and learning from them. like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. failures. argument.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] 3D Printing Will Impact Business In A Big Way
    Take these simplistic 3D printers that we currently have in market and think about the ability to replace pieces and parts of a myriad of products on demand. Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as they are hitting the "print" button from their desktops. and the impact/disruption that this will cause. Go back in time. Each and every little piece. Each nail was a unique piece. Early days?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 19, 2014
    [Marketing] What Is Twitterjacking And Does It Work?
    Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. Remember, the goal is to attract attention to yourself, not take over someone else’s marketing strategy. It’s a controversial tactic, but if you use it wisely it can be very powerful. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly.
  • SOCIALNOMICS  |  FRIDAY, MARCH 6, 2015
    [Marketing] Apple To Join Dow Jones Industrial Average
    Blitzee, managing director and chairman of the Index Committtee at S&P Dow Jones Indices told the WSJ that, “As the largest corporation in the world and a leader in technology, Apple is the clear choice for the Dow Jones industrial average, the most recognized stock market measure.” Apple is the largest publicly traded company in the world with a market capitalization of about $736 billion. AT&T has a market value of nearly $175 billion. David M. Apple shares rose, while AT&T dropped more than 1 percent according to CNBC. economy.”
  • NET-SAVVY EXECUTIVE  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] Whose Ethics Apply in Social Media?
    Think about the different functional roles where you might find companies using social media data: Market research Market researchers have strong ethical standards that come from social science research. Jeffrey Henning wrote about the etiquette of eavesdropping and presented a webinar on consumer attitudes towards social media market research. Marketing WOMMA takes strong positions on its members' marketing activities, but the closest it comes to mentioning monitoring or research is when it commits to "promote an environment of trust between the consumer and marketer."
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Your Customers CAN Handle the Truth
    This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. You can’t handle the truth! That’s what a lot of brands think when they have to share news with their customers. But guess what brands? When you’ve got something to say to your customers and instead of telling them the truth you wrap it up in this enormous layer of BS, guess what? You look stupid, and your customers trust you less, not more. I had an amazing experience last night checking in at the Four Seasons Boston. Understand?”
  • SPIN SUCKS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
    By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. 5. Slow Jam the News with Barack Obama. On
  • DIGIGEN  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Pitch Black: The Original Social Sensory Experience
    Its a great case study for social, live streaming and sensory marketing all happening together. Cast your mind back to 2000. Can you remember what the internet looked like and how it was shaping up? Google was on the rise, Hotmail was booming and social media, well that was a completely unknown area or term. Of course, there were social media and social networking sites, but they hadn’t been named as such. They were simply places you hung out, chatting. The year was 2000, the film was Pitch Black. The problem? Trailers of Pitch Black had been booed at the Cinema. The solution?
  • PROBLOGGER  |  MONDAY, AUGUST 25, 2014
    [Marketing] How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M , a digital marketing agency and OnlyDesign , a creative design firm. He’s passionate about start-up marketing, entrepreneurship & all things digital. This is a guest contribution from  Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. Yeah, the world is a cruel place. should know, I write for a living.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 16, 2015
    [Marketing] Mixed Emojis Flood the Rising Tech, Business, and Political Debates
    From its Sunday kick-off, to its Tuesday wrap-up, #PRSAICON generated well over 15,000 mentions: Among the chatter, “PR” was (unsurprisingly) a top issue, along with “branding,” “marketing,” and “advertising.” Our takeaway?  As forecasted in a previous #TWIRM , more and more businesses are employing emojis into their marketing strategies. Business: #PRSAICON. Last week got off to a busy start in Atlanta, as the Public Relations Society of America held its annual international conference. Politics: GOP Debate. Tech: #TacoEmojiEngine.
  • SOCIALFISH  |  MONDAY, JANUARY 17, 2011
    [Marketing] Risk Management and Open Community: More Similar than You Think
    But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. discovered a link between creating a social open community and a risk management community. There is only so much you can say about social media risks, although I keep hearing the same questions and concerns. Risk management is also everyone’s job – not just the person responsible for risk management.
  • TWITIP  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] 6 Easy Steps to De-Addicting Yourself From Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Gautam Hans @virtuosoblogger Gautam Hans is the owner of the Blog Godown where he shares Blog Tips and Social Media Marketing Techniques. Follow him @virtuosoblogger Twitter De-Addiction Camp in 6 Easy Steps 11 Tweeting is a fun hobby and nobody denies that. Through Twitter you can meet new people and learn from them. You can make some really good connections and do much more than just chatting. How is Twitter harmful?
  • LOUIS GRAY  |  TUESDAY, JANUARY 25, 2011
    [Marketing] Feedly for iPhone Hits the iTunes Store for Mobile RSS
    Disclosures: I am VP of Marketing at my6sense , which could be considered either a competitor or a potential partner to Feedly, Flipboard, Newsblur, Pulse or Google Reader, due to both similarity and complementary features with our API and mobile applications on iOS and Android. Since launching more than two and a half years ago with a new magazine-like start page built with a foundation of RSS, Feedly has grown a committed user base who has enjoyed the service's unique take on Google Reader and other feeds, including Twitter. Click the checkbox. Want to share a single article?
  • PROBLOGGER  |  SATURDAY, JUNE 9, 2012
    [Marketing] How to Use Metaphors to Engage and Encourage Readers
    Sean Platt’s The Eminem Guide to Becoming a Writing and Marketing Machine is a great example of metaphor. Elizabeth Joss   writes for Xcellent Media, a media and marketing company based in Cape Town, South Africa. She covers topics like social media, SEO, blogging and web marketing. This guest post is by Elizabeth Joss of Xcellent Media. They nailed their stakes into the earth of my life, those farmers. They knew the place in me where the river stopped, and they marked it with a new name. Shantaram. The better man that, slowly, and much too late, I began to be.”—Gregory
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] More Updates Means More Traffic | Small Business Mavericks
    That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? times per month. That’s once every two months! Surprised?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MARCH 20, 2011
    [Marketing] Are You Getting Bad Real Estate SEO Advice?
    mean, for example, Twitter is a great marketing tool. When you’re ready for solid local real estate SEO advice , your best bet is to go with someone who is an SEO and Internet marketing speicalist. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? » Are You Getting Bad Real Estate SEO Advice? That’s not bad advice. Not bad.
  • KYLE LACY  |  FRIDAY, JANUARY 29, 2010
    [Marketing] 25 Twitter Tips for Small Business
    With the launch of my book, Twitter Marketing for Dummies , I have been getting a ton of questions about Twitter and the use of Twitter for business. wanted to update and republish this blog post from the beginning of last year… to better inform you on some tips for using Twitter. Use them. Learn them. Love them. 1. Use Use your personal picture in your Twitter profile. There is only one situation where you can use your logo… if you have two profiles. Your personal profile and your company profile. 2. Don’t Don’t setup an  Auto-DM to send when users follow you.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Google+ Resources for Nonprofits
    This presentation from  V3 Integrated Marketing’s  Shelly Kramer and  Community Organizer 2.0′s ′s  Debra Askanase for the  SocialFish Think Tank Summer Series  focused on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. All the Google + Links  - GREAT list of resources about G+.
  • SOCIALIZED  |  TUESDAY, OCTOBER 6, 2009
    [Marketing] FTC to Penalize Questionable Blogging Practices
    Removal of all of these mysterious connections between sponsors, bloggers and celebrity endorsers is absolutely required for social media to reach its absolute effectiveness as a corporate marketing tool. The Federal Trade Commission (FTC) has finally stepped up and issued new regulations affecting commercial use of social media. Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. ’&#.
  • FEVER BEE  |  SUNDAY, APRIL 8, 2012
    [Marketing] Community Objective, Strategy, Strategy, Tactics, And Actions
    Reduce marketing costs. There is some confusion about the strategic part of community management. This is how we think about it:   1) Objective.   The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The  The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric.    The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Improve R&D.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, SEPTEMBER 11, 2011
    [Marketing] Should You Build Your Own Private Social Network?
    Brainstorm marketing ideas. Does your company need its own private social network? Could it benefit from one? If so, then Chatter might be the place for you. Let’s talk about why you might want a private social network. If you are a global company or you have multiple office locations, a private social network could allow employees at your multiple locations to get to know each other better and to share their insights into your company processes and work environment. It could serve, if anything, as a huge morale boost to your company. Let your current employees mentor the new ones.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, AUGUST 28, 2011
    [Marketing] How Long Should A Blog Post Be?
    Seth Godin, a veteran Internet marketer and one of the first business bloggers, is well known for his short bursts of blog content. They’re only about 200-300 words each, if that. But many other bloggers these days tend to write longer blog posts. Some bloggers won’t write one less than 1,000 words. So that brings up the question, Does size matter? Are longer blog posts better than shorter ones? In general, more content is better than less. In most cases. In fact, Google has recently penalized content pages for not having enough content on them.
  • TRENDS SPOTTING  |  MONDAY, DECEMBER 15, 2008
    [Marketing] Crowds predict better than professionals: Google predicts the next flu
    Marketing wise, health care and pharmaceutical companies can plan their marketing efforts more accurately, and effectively choose the right timing to advertise medicine and cold relief products. Assuming marketing budget cuts– and a need for smart planning – the next graph indicates that it is much to soon to start advertising… (but for those of you in the health business – follow this trend as it will soon change its pattern!). Many of us came to believe that since Google is powering our search behavior– it has the power to predict the future.
  • TWIST IMAGE  |  TUESDAY, APRIL 24, 2012
    [Marketing] The Next Billion-Dollar Startup
    While everyone is still wondering how the valuation of a twelve-person employee business, that hasn't been around for three years and has no revenue could go for that kind of whopping amount, many conspiracy theorists think that it's more of a Facebook play to prove to the market that if Instagram is worth a billion dollars, than Facebook must be worth (at least) one hundred billion dollars. The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. Again. Pinterest.
  • ENGAGING BRAND  |  SUNDAY, MAY 6, 2012
    [Marketing] The More or Less Culture
    The culture is now more or less -  a brand with its social marketing can show whether they are more or less. We live in strange times, times that are a mixture of wanting more or less. Consumers want more for less. Businesses want more from less people. After previous ages of complex technology - less is more. Less usage is wanted more than ever when it comes to natures resources. The more people we are connected to the less people we truly know. The more the world is connected, the less we seem to understand each other. The less time we have, the more time we spend online . more ?
  • SIMON MAINWARING  |  MONDAY, JUNE 27, 2011
    [Marketing] ‘Let Go & Lead’: Leadership in the social business marketplace
    It could be an assembly man on a plant floor, it could be the CEO, head of marketing, someone trying to drive innovation in an R&D land. I recently had the great pleasure of chatting with Maril MacDonald , CEO of Gagen MacDonald , who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ ’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. Maril, tell us a little bit about your project, Let Go and Lead. SM: What would your definition of a leader be?
  • ENGAGING BRAND  |  MONDAY, DECEMBER 19, 2011
    [Marketing] 5 Insights into Business Strategy by Michael Porter
    Competition is about profits not market share. I have just finished reading Understanding Michael Porter - watch out for an interview with Joan Magretta on The Engaging Brand podcast. Porter is someone that felt academic and yet I wanted to understand it.this book is a great little insight into how simple in a way Porter is! . As we come to the end of the year, I thought I would share some phrases which are wonderful tips for business planning and strategy. Don't feel you have to delight every customer out there. Vying to be the best is self destructive.strive to be unique.
  • WEB METRICS GURU  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Join me at Strata Conf on October 23rd NYC where I’m speaking about Analytics in the Real World
    WebMetricsGuru INC, Marshall Sponder is an independent Web analytics and SEO/SEM specialist working in the field of market research, social media, networking, and PR. Marshall is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO) and WOMMA (the Word of Mouth Marketing Association). He holds an MA in Media Studies from the NY Institute of Technology and possesses a Certificate of Marketing Management from Baruch College. Details at  [link]. Analytics for the Real World. Marshall Sponder.
  • ONE SOCIAL MEDIA  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] How to Become a Star Style Blogger [Infographic]
    Tags: blogging des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
  • KIKOLANI  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] Fetching Friday – Resources Mashup & Purely Pacific Northwest
    Ways to Use Email Marketing to Make More Money After the Initial Sale – How to use email marketing to generate more revenue from existing customers. Surprising Pinterest Insights Every Marketer Needs – Here are seven useful data-driven insights and the related marketing implications to persuade you to hop onto Pinterest. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. At home?
  • DANNY BROWN  |  SATURDAY, JULY 31, 2010
    [Marketing] Everything is Dead – Didn't You Get the Memo? - Danny Brown
    No. I’m more tired about the constant “The End of PR”, “The End of Marketing”, “The End of Print” and “The End of Advertising” missives that seem to be flying about at the minute. I can’t open my email subscriptions without the latest link shouting out “The end of…. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Everything is Dead – Didn’t You Get the Memo? July 31, 2010 20 voices share yours! Share Save I’m a little tired. Not physically. Is there really such a thing as an ending, anyway?
  • TAYLOR MAREK  |  TUESDAY, DECEMBER 1, 2009
    [Marketing] 5 Thoughts from a Veteran Podcaster
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Our Industry is Maturing Yes, I know this is kind of the obvious one, but it needs to be stated. Remember when Podcast Pickle hit Time Magazine in 2006? We were making headway then. Now the door is wide open.
  • TAYLOR MAREK  |  SUNDAY, JANUARY 31, 2010
    [Marketing] My 2010 Resolutions
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? That changed though. You are getting the benefit of reading them now that I am posting them on the web for all to see. wrote about it in my Thought Leaders post not too long ago. Pretty cool eh? What are yours? Comment below.
  • GEMMA WENT  |  FRIDAY, JULY 16, 2010
    [Marketing] The Strategy Series
    The social media strategy series: Developing tactics Categories Branding Business advice Case Study Crunch Collaboration Content Marketing Copywriting Customer Service Design Events Innovation Lovin' Marketing Measurement PR ROI Sales Search Social Media Blogging Facebook Foursquare Linked In Twitter Social Media Strategy Series Strategy Tip of the Week Tools and Apps Top 10 Links of the Month Top 10 links of the Week Video Viral Web development SEO Twitter Updates @ GaryDayEllison Never apologise, they're a source of amusement :) 1 hour ago About to watch Single Father.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] How to Sell on Social When You’re Not Trying to Sell
    Why businesses need a full understanding of social media’s impact on their organization across the board (not just in marketing). Limiting it to just marketing—or limiting it to communications, or even limiting it to its own little silo, its own center of excellence with however it reports up—without having the infiltration into the rest of the company results in, ultimately, if not failure, it’s going to be less than optimal.” Doing Digital Since it Began. Richard has always been interested in digital, ever since digital first came out. In This Episode. Intuit.
  • GAURAVONOMICS  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Can You Understand Popular Culture, If You Don’t Consume Popular Culture?
    It’s an existential question because I am ‘the marketer who went off consumption’, turned my back on mass (lowest common denominator) media and traditional (inside-out, push-based, interruption-driven) marketing, and refused to see people as single-dimensional consumers who have only one reason to exist: consume more. Instead, I wanted to explore an approach to marketing that was rooted in a more holistic view of people, as consumers, but also as citizens and community members. The only honest answer is: no, not really. Share this on del.icio.us.
  • SIMON MAINWARING  |  MONDAY, JULY 18, 2011
    [Marketing] Brand/Cause partnerships: GMC & Invisible People – Part 2
    Cause marketing is growing. This is why cause-marketing is growing. Do something different. I’m not your normal marketing campaign. Should I go back into getting myself a normal marketing job? But when GM or another large brand comes along, it’s very humbling because this is all bigger than me and I am humbled that something I did has touched their marketing department, that touched their decision-makers in a way that caused them to help support this cause. In  We First I promote brand and cause partnerships because they provide benefits to both parties.
  • TWIST IMAGE  |  SUNDAY, JUNE 23, 2013
    [Marketing] Does Being Nice Pay Off For Businesses Today?
    digital marketing. marketing podcast. Episode #363 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life. and it continues to roll on. He wrote three business books, Can We Do That?! Beyond that he well-known for launching Help A Reporter Out and he still practices the art of networking and communications through his boutique PR and social media shop, The Geek Factory. Shankman is full of stories. blogging.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 22, 2010
    [Marketing] How You Can Benefit from Real Time Search » Techipedia | Tamar.
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. As for the business purpose of real time searches, all of this information can certainly be used to benefit a marketing or research project. For years, new search engines launched attempting to take away market share from traditional search engines. wanted to find out why.
  • MINDJUMPERS  |  FRIDAY, JULY 9, 2010
    [Marketing] Youtube Makes User-generated Feature Film
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
  • PROBLOGGER  |  FRIDAY, DECEMBER 18, 2015
    [Marketing] Grow Your Blog’s Traffic and Income by Creating a Resources Page for Your Blog
    Top 15 FREE Internet Marketing Tools To Boost Your Online Business. How to Make Money As a Blogger Through Affiliate Marketing. Further Reading: Recommended Blogging Resources & Tools Four Blogging Tools to Make your Content Go Further Top 15 FREE Internet Marketing Tools To Boost Your Online Business How to Make Money As a Blogger Through Affiliate Marketing 5 Ways to Prepare Your Blog for Affiliate Selling The post Grow Your Blog’s Traffic and Income by Creating a Resources Page for Your Blog appeared first on ProBlogger. General
  • BILL HARTZER  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Name.com Caught Hijacking Non-Existent Subdomains
    That IP address displays a “parked domain” , managed by sedo.com and filled with a mix of advertising and search engine marketing, which one of those two parties (sedo.com or name.com) controls. Name.com has been caught hijacking non-existent subdomains in an effort to send the traffic to domain parking pages–where they make money from the clicks. According to Jonathan, he had gotten frustrated with Godaddy’s practice of displaying their standard parking pages full with ads. So, Jonathan explains that he moved his domain names over to Name.com. This is not a new thing.
  • SPIN SUCKS  |  THURSDAY, JULY 22, 2010
    [Marketing] Skills PR Pros Need | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 22 2010 Skills PR Pros Need By Gini Dietrich | Email | Print | 30 Comments | Coming to you from Modesto, Calif., PR Gini Dietrich Reply: July 22nd, 2010 at 8:12 am PR, I can do an entirely different video on the PR skills marketers need now and in the future!
  • FEVER BEE  |  SUNDAY, JULY 20, 2014
    [Marketing] Six Great Community Concepts
      There's always a market for an ever-more exclusive groups.  The best community concepts are aligned to an existing motivation. They help us do something we already want to do.    The BJFogg model is a good way of talking about existing motivations.    Most organizations develop a community about themselves. They’re shocked their precious members don’t want to talk about them.    If members are visiting, but not sticking. It’s usually a concept problem.    Pain. BackpackingLight is a terrific example.   Hope.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 23, 2015
    [Marketing] Instagram, Twitter Outpace Facebook in Growth
    Despite the diversification of social media habits, businesses don’t need to look far to match marketing strategies with changing trends. Most marketers look at these results and conclude one of two things: Their marketing strategy needs a tune up or it wasn’t built correctly in the first place. Do you know of a brand that rocks Instagram and Twitter marketing? According to the latest statistics from Pew Research , both Instagram and Twitter’s user base doubled in 2014. But what does all this variety mean for business owners? Double, triple, quadruple the work?
  • DANNY BROWN  |  MONDAY, JUNE 28, 2010
    [Marketing] What's Going On at BlogCatalog? - Danny Brown
    Partnerships, Promises and Brand IP’s Having created the intellectual property (IP) for the IMHO brand, Selina’s part in the IMHO program was to provide the advertising and marketing expertise, with BlogCatalog providing the bloggers from their directory as well as the resources to get the site developed and the back-end engine in place to handle the members. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs What’s Going On at BlogCatalog? June 28, 2010 21 voices share yours! Selina New!
  • SOCIAL CUSTOMER  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] This Week's Social Business Jam
    In the same thread as Doc's thinking above, Charles Oppenheimer, the CEO of Prizzm (and a great, great dude who is working on "Reverse CRM" which dovetails nicely with ProjectVRM ), noted that "through the history of markets, which I suppose is a lot briefer than human history, markets were the place to be social on a daily basis, and defined our interactions with the community. The key issues explored were: Mobile And Social. Business Process Meets Social. Identity Management for Social. Information Management. Seamless Integration of Social.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Size Of The Boat. The Motion Of The Ocean.
    Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] How To Develop Branded Swag That Your Fans Will Love
    Get more content like this, plus the very BEST marketing education, totally free. If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation – the selfie spoon. While the spoons themselves were free, fans did have to pay for shipping and handling. At press time, all 1,000 spoons were spoken for and en route to their new homes. The end result?
  • PROBLOGGER  |  THURSDAY, NOVEMBER 20, 2014
    [Marketing] Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications
    At the same time I’d market my skills to those who needed them – my blog a testament to them. Stacey is a Ghostwriter and Blogger who creates content for influencers in the digital marketing and WordPress community. Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. felt trapped, with no escape plan.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] Creating and Selling Ebooks Webinar
    This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? What is it? How to make a good one. What content to have in your book – what shouldn’t you miss? An effective book outline. Thinking about your audience. Your review process. Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book. The editing process. See you there!
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing] Why Failure is an Option
    Failure IS an option, so that shouldn't stop ideas being progressed it should just strengthen the filtering process, the need to understand the market and focus on superb execution. Failure is often said not to be an option - Why? First of all that is not true, and secondly failure does not have to be bad - as Dad used to say, it is a success in finding out that didn't work! Seriously this kind of 'no failure' mindset can never work for a successful business, because if failure is not an option then you will always take the risk- free option which means less innovation, less creativity.
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