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  • FIREBELLY  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] Cyber Monday Is Here!
    Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. What is Cyber Monday ? Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. Buy electronics now.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] Why Facebook Friendships Make Sense
    Ari Herzog provides social media marketing and editorial services. Picture by phaewilk. We learn our social skills over time but based on our childhood experiences. Do you remember the first time you saw someone blow bubbles and you wanted to do it too? Do you remember asking that person how narrow you should purse your lips and how deep you should breathe out for the bubble to grow and float? It is ingrained in our minds to connect and befriend people who share common interests and live in common geographies. This is why we understand the power of being Facebook friends. Comment below.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketing] Bill Hartzer – February 2016 Update
    MarketingIt’s been been a while since I send out my newsletter. If you are one my newsletter subscribers, this is the type of content that you’ll receive in my monthly newsletter. For me, the past few months I’ve had some personal and family challenges to deal with, so that’s really why I haven’t been sending out a weekly newsletter. But, I’ve decided to go ahead and send out a newsletter again, and get on a monthly schedule unless some sort of update or news warrants something an update. That’s lead to more traffic. Did You Know?
  • FIREBELLY  |  MONDAY, JANUARY 10, 2011
    [Marketing] Monday’s 5 Social Media Must-Reads
    Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. By Kevin Troy Darling As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like.
  • ENGAGING BRAND  |  FRIDAY, JUNE 3, 2011
    [Marketing] Show 336 - Better Under Pressure
    Show 336 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  . Show 336 of The Engaging Brand leadership and marketing podcast is ready just for you. Justin Menkes talks about being Better Under Pressure - his new thoughts on leadership.
  • ENGAGING BRAND  |  WEDNESDAY, MAY 4, 2011
    [Marketing] Show 332 - Lessons From Toyota Under Fire
    Show 332 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  . Show 332 of The Engaging Brand leadership and marketing podcast is ready just for you. invited  Dr. Jeffrey K. How the Toyota way has almost become a management 'religion'.
  • ARI HERZOG  |  SATURDAY, AUGUST 17, 2013
    [Marketing] Visualizing My GMail Contacts
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. Five years of email displayed in colored dots. Dark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren’t connected to anyone else. The colors go on. Together, these dots comprise 1,041 people in 40,363 email messages I’ve sent or received since August 1, 2008. That’s the date I created my current email account. If I want, I can show a given week.
  • DEVUMI  |  FRIDAY, JULY 18, 2014
    [Marketing] Strategy for your Next Twitter Promoted Ad Campaign
    Given these points, you will need to do some trial and error, like marketing use to be, to truly hit your mark with Twitter promoted ads. Twitter online marketing social media marketing twitter for business twitter for small business twitter marketing If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. Twitter is a very unique social media platform and needs to be approached as one. Here are three points that will begin to point you in the right direction.
  • WAXING UNLYRICAL  |  TUESDAY, JULY 12, 2011
    [Marketing] MeasurePR: Why Are AVEs Still Around?
    Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Guest post by Jen Zingsheim. [Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. The conclusion was: not likely. Should be fun.
  • CITIZEN MARKETER 2.1  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] The Next Big Thing? Lot's of Little Things.
    but the book itself is about marketing. 21 of microMarketing) As a marketer or someone running a business big or small, it's these types of prescriptive recommendations that make microMarketing so useful. Tags: Greg Verdino micromarketing future of marketing Cross-posted on The Engaged Conumer If you haven't met our VP of strategy here at Powered, Greg Verdino , you should try and remedy that soon. He's a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He's also just written a book. really good book I might add. MicroMarketing.
  • CITIZEN MARKETER 2.1  |  SUNDAY, JANUARY 4, 2009
    [Marketing] 5 Reasons Why Your Company's Website Sucks
    And finally, I’ve worked in senior level marketing roles at two “socially” focused companies over the last three years – Mzinga for a majority of that time – and now Powered. Tags: feedback website social marketing Have I got your attention? I can already see you rolling up your sleeves, spoiling for a brawl. Either that or you’re sitting there nodding your head saying tell me something I don’t know. Either way, I guarantee that your site could use improving, even if you do think that it’s God’s gift to the Interwebs. What makes me the expert you ask?
  • TWIST IMAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] The E-commerce Tipping Point
    Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. marketing professional. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger.
  • BILL HARTZER  |  MONDAY, AUGUST 29, 2011
    [Marketing] 24 Premium Domain Names for Auction on Godaddy
    There are a few others, including Tyler-Texas.com (a great geo domain name of a fairly large city in East Texas) as well as a great Search Engine Marketing / Pay Per Click domain name PayPerClickReview.com. After a few years of collecting, using, developing and parking domain names, I have decided to auction 24 domain names this week using Godaddy’s aftermarket domain name auctions. There are a few pharmacy-related domain names, including DallasPharmacies.com, AirportPharmacies.com, and even AustraliaPharmacies.com. Remember, they go to the highest bidder, no matter what the price.
  • DIVA MARKETING BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Social Media Impacts The Trust of People Not In Our Digital Networks
    Diva Marketing is part of an online influencer network for MSN Business on Main. Sometimes the smart people can be the most naive when it comes to social media and social networks. In the post I wrote on employee personal branding  I offered the premise that an employee's digital personae will likely be affilated with their employee's brand during, as well as after, employment ends. As adults we learn best from peer-to-peer interaction. Let's call the business owner Ruth and the employee Bert. To frame this, the guy was in his early thirties and not at the beginning of his career path.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The Way We Talk About Business
    The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
  • DANNY BROWN  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] The Ballad of Safe, Potential and Already There
    The Ballad of Safe, Potential and Already There originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. There were three businessmen walking down a long and winding road. No-one knew how all three came to be on the road at the same time, but there they were. Their names were Safe, Potential and Already There. Safe (as his name suggests) was happy to be wherever there was room for him. Potential was a strange one. Fellow Traveler. “Hello, there – you look troubled.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 26, 2015
    [Marketing] How to Create an Unforgettable Integrated Campaign
    In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK. March 20, 2015 marked Europe’s  largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Oreo Eclipses the Sun—Literally. Yes, print!
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Association Social Media: International Reading Association
    The social media strategist is part of the recently merged marketing and communications team. Before our team merged with marketing, we met regularly to align strategies. For example, when The Writing Thief by Ruth Culham was published, the marketing team sent out targeted e-blasts, purchased external ads, and ran house ads in our journals and publications. ————   Next up in our interview series, Jayme Gravell, social media strategist at the International Reading Association (IRA). Who do you report to? . Are they interlinked in specific ways?
  • T2 SOCIAL  |  SUNDAY, DECEMBER 7, 2014
    [Marketing] Leveraging Employee Advocates [INFOGRAPHIC]
    The post Leveraging Employee Advocates [INFOGRAPHIC] appeared first on t2 Marketing International. Brands rarely take advantage of one of their most valuable assets: employee advocates. Employees are among the most valuable resources a brand has at its disposal. There is an entire network and secondary network of users working for a brand, and by leveraging employee advocates, a brand’s message can very quickly surpass benchmarks for reach and engagement. Infographics Social Business Social Media for Business brand advocates employee activation employee advocates infographics
  • IDACONCPTS  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Top Rated Energy-Saving Companies In U.S
    The parent company, ABM Industries Corporation, chartered the company in the first quarter of the year to bring energy-saving technologies that can lower utility bills and meet the increasing demand in the green-technology market. Home owners with good credit scores are able to secure PowerSaver loans equal or less than the market rate. Business & Marketing energy companies energy rates energy saving energy saving companies energy saving solutions top rated companies top rated energy companiesThe demand for energy is expected to rise above 30% in two decades. NORESCO.
  • MOBILEGROOVE  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey
    BIA/Kelsey, an independent market researcher, forecasts local online/interactive/digital advertising revenues will grow 13.1 Famously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales – Thanksgiving. According to a recent reports by IBM, 2012 saw mobile traffic grow by more than 67 percent, with Thanksgiving turning out to be a huge shopping success for consumers as they responded to retailers’ early Black Friday promotions. percent over last year.
  • JUSTIN LEVY  |  MONDAY, OCTOBER 12, 2009
    [Marketing] Determining Social Media ROI
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment! years ago we cut out 80% of our traditional marketing budget and turned our focus to our website, SEO, social media and other digital initiatives as a way to drive sales.  Surprise, surprise, it worked.  video.
  • KIKOLANI  |  FRIDAY, MARCH 9, 2012
    [Marketing] Fetching Friday – Resources Mashup & Temporal Distortion
    Want to know if content marketing is right for you. Google+ for Business – This infographic has a bunch of marketing points scattered throughout it. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. It starts with blog posts that kill it rather than get killed. But what kills a blog post? Business / Career.
  • CONVINCE & CONVERT  |  SATURDAY, MAY 5, 2012
    [Marketing] The Most Overrated Social Media Metric
    But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Marketing] The Best That Social Media Has To Offer
    Very smart and strategic marketing (which industry pro wouldn''t keep their own trading card front and center on their desk, making Jay and his team top of mind?). content marketing. digital marketing. marketing blogger. marketing podcast. social media marketing. Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he''s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). Enjoy the conversation. amber naslund.
  • KIKOLANI  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite HD
    How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
  • SAYING IT SOCIAL  |  FRIDAY, FEBRUARY 26, 2010
    [Marketing] Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability for Your Messages to go Viral 8.26.10 « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. UPDATE The people spoke, and Hootsuite listened!! While we highly recommend Hootsuite for posting to Twitter, we don’t recommend it for posting to Facebook Pages. No good for you. Thanks for reading! wish ping.fm
  • SOCIALFISH  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing] 2016 State of Community Management Survey – We need YOU
    TheCR is looking for inputs from customer- and market-facing community programs as well as employee-facing community programs. The Community Roundtable have launched their annual State of Community Management research survey. Now in its 7th year, this research has helped tens of thousands of community management professionals evaluate their approaches, educate stakeholders, secure budget and prioritize resources – and they make it freely available to you.  Download last year’s SOCM here. What do we need from you? Your participation in the SOCM research. START THE SURVEY HERE. THANK YOU!
  • SOCIALNOMICS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Simple Social Media Practices That Will Improve SEO
    Nowadays, SEO and social media marketing are interwoven. They are inbound organic strategies that are mainly focused on building an identity that is appealing and that would naturally attract site visitors. Social media is reliant on a visible, strong and high quality brand presence. Because of this, better SEO automatically means a better social media presence while a better social media presence offers better SEO. via  pixabay.com. While there are dozens of articles that talk about SEO, it will be difficult to find a good social media SEO specialist. Growing Follower Numbers.
  • SOCIALNOMICS  |  WEDNESDAY, MAY 11, 2011
    [Marketing] What is a #SocialMedia Thought Leader?
    Brainstorming, participating in strategy sessions, and researching are great ways to help you create unique and effective marketing strategies.  . It is important for marketers to continue trying new things: you may fall short of your expectations once in a while, but your chances of stumbling upon something remarkable are that much greater. Thanks to an internal competition at Likeable Media , where I work as a social media strategist, I have had the opportunity grow my personal brand and put my thought leadership skills to the test. If you disagree, I want to hear from you!
  • DIVA MARKETING BLOG  |  THURSDAY, MAY 8, 2014
    [Marketing] Social Share Shopping Dance
    You have a way to bring friends, as the marketers might say, into the purchase decision. The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. For some folks social shopping is an amazing adventure. Girlfriend, are you in a quandary about which cute dress to buy?
  • DANNY BROWN  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] How to Introduce Social Media to Your Business
    One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing. Social media benefits companies the most when it’s used as part of a marketing campaign or similar. Just like any market or product, social media is made up of different audiences. As a business owner, you wouldn’t launch a new product onto a more traditional marketplace without some in-depth market research first – don’t ignore this on social media. So why the problem? Simple -.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [Marketing] B2B Is Most Definitely Personal.
    Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Wendy K Emerson. I was reaching out to a professional contact last week to schedule a meeting. For the purposes of this blog post, we’ll call the contact “Ted” to protect the innocent. In my introductory email, I made the statement that Ted and I have been socially connected  for a number of years.  As I finished writing those words it dawned on me how “social” business has really become. The lines between personal and professional relationships have blurred.
  • CITIZEN MARKETER 2.1  |  TUESDAY, APRIL 13, 2010
    [Marketing] Quick'n'Dirty Episode 37: Plancast Anyone?
    Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Last up was our point / counterpoint of whether or not "first to market" (something that tech blogger, Robert Scoble has said is one of the keys to winning) was in fact important. 10 minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing - Ever wonder what we do inside Third Tribe? We help people improve their marketing. days ago Social Media Marketing Whats #NewTwitter? Oh yeah, Ill also talk about new things Im learning too.
  • ADAM COHEN  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] Some Brand Haiku Humor
    Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences.  In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10). See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Here you go. chose three recent brand experiences (one bad, one good, and one so good it’s bad). Dropped calls and big fees.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 6, 2012
    [Marketing] Social Pros 23 – DJ Waldow, Waldow Social
    Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Eric : Well, talk to us a little bit about kind of how you have become a professional social media marketer. former junior high teacher also, then you kind of landed in Durham, North Carolina, worked for an online software marketing company, and then have kind of navigated your way into social. Listen Now.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Gin and Topics: Lollipops, Donkeys, and Misrepresentations
    For those of you in PR, marketing, or advertising, it’s a not-to-be-missed campaign. As a marketer, it’s interesting to see what kind of data you can get online for customers and prospects. It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. SNL Honors Steve Jobs; Skewers Netflix and Facebook. Prostitue Turned Into Donkey.
  • BILL HARTZER  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Google Moves Map Image in Search Results
    Tags: Search Engine Marketing Google Google local google map google places google search results organic search results search engine optmization seo
  • WWW.HEIDICOOL.COM  |  SUNDAY, OCTOBER 3, 2010
    [Marketing] Content Curation: Learning from others and sharing their knowledge
    Web Development Blog web • content • marketing • navigation • seo • social media About Photography Web Development Blog Web Portfolio Web Development Blog About This Blog Alphabetical Entry Index Archives Categories Contact Me Tags Tutorials and Tips HTML and CSS Tutorials Planning Your Web site Tutorial SEO Tips Subscribe to the Blog Via e-mail Entries RSS Feed Comments RSS Feed Related Resources My Social Media Profiles Recommended Reading What Ive Been Reading in the Blogosphere Search Site Are you ready to build a new site? Need help planning your social media campaign? Thanks again!
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 7 Must-Have Legal Resources for Freelancers and Independent Contractors
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not know where to begin. Docracy.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 12, 2015
    [Marketing] Become an Advocate (Not Just a Leader) in Your Industry
    good example of an industry advocate is Jim Wurm, executive director of the Exhibit & Event Marketers Association. When it developed new standards and consolidated data references, E2MA strengthened the entire concept of face-to-face marketing and completely revolutionized the trade show industry. This post by Eric Schaumburg, founder of the innovative tradeshow e-commerce platform Eventr.io , originally appeared on YFSMagazine.com.  . Disclosure: Maddie works with eventr.io, because it''s an awesome and disruptive startup you should check out. :)]. photo credit ).
  • KIKOLANI  |  THURSDAY, MARCH 31, 2016
    [Marketing] 9 Hacks to Get Your Resume Going Viral on Social Media
    His digital and traditional marketing ploys, including a billboard asking for someone to hire him, made his campaign go viral. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Job seeking can be a tiresome process, but it is something we all need to do if we want to gain employment. If you want to be seen among the hundreds of other candidates it’s vital to ensure your viral resume stands out from the crowd and that employers sit up and take notice of it. Get online first.
  • GEMMA WENT  |  WEDNESDAY, MAY 4, 2011
    [Marketing] I’m going to tell you a story …
    Marketing aesopagencyOnce upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.].
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 22, 2009
    [Marketing] Tweet Spinner Review: A Powerful Application to Manage Your Tweets
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Tweet Spinner Review: A Powerful Application to Manage Your Tweets Tweet Spinner Review: A Powerful Application to Manage Your Tweets by Tamar Weinberg on December 22, 2009 Share Finding productivity on Twitter, especially if you are a large company or one that manages several profiles for clients, can be quite difficult. Reply jenn,search marketing local consultant December 31, 2009 at 8:41 am that’s a great post, Tamar! Twitter CRM. Cheers!
  • MY CREATIVE TEAM THINKING  |  FRIDAY, JULY 10, 2009
    [Marketing] Links - 7/10/2009
    Bing’s Growth Accelerates - Microsoft is gaining ground with its search engine Bing, but Google still dominates the market. Internet search market in the four weeks ending June 27, while Google captured 74% of the market, according to data released by Hitwise. Tags: Search Twitter Viral Marketing News Media Relations Social Media Journalism Advertising Microsoft’s Bing grabbed 5.25% of the U.S. to support the new ad campaign, themed “Live young.&#.
  • STEPHEN P SMITH  |  SUNDAY, DECEMBER 4, 2011
    [Marketing] Your Business Website has these Features, Right?
    Business Development Productivity Social Media Marketing social media strategy websiteDoes your website work for you? If someone does a search for a product or service that you sell and they show up at your site are they going to buy it? Is it easy for your visitors to find what they need or do you make them think? Make your site as clear and [.].
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 9, 2015
    [Marketing] Do Social Referrals Affect Organic Traffic?
    Digging into this highly-engaged audience can tell you a lot about the performance of your digital marketing activities, so that you can optimize them. Image via BigStockPhoto.com. Last week while I was out walking my dog, I was listening to the  Jay Today  podcast, and one of the episodes that really stood out for me was  Episode 80. In In this episode, Jay talks about Dark Social and how social will never get the credit it deserves. He Social Media Deserves More Credit. ” Honestly, I want to shake people when they say things like that. WAKE UP! Another Tool: Heap Analytics.
  • MOBILEGROOVE  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Mobile Stats You Need To Know: @eMarketer @NiemanLab @Google @BostInnovation
    Mobile Media Summit was held in Chicago earlier this fall, as 300 brand marketers, ad agency execs and mobile industry professionals how to best leverage the mobile medium for CPG, Retail and QSR.  The only roadblock to mobile’s growth was expressed by Beth Reilly, Global Digital Strategy at Kraft Foods said that CPG marketers and advertisers are spending money in mobile, but in order to spend more they need better metrics on return rates. eMarketer has forecasted the growth of the US mobile payments transactions over the next four years. Source: eMarketer. Source: Nieman Lab.
  • ADAM SHERK  |  THURSDAY, FEBRUARY 4, 2010
    [Marketing] Does Social Media Increase a Journalist's Value?
    In developing social media strategies for news sites, marketing typically takes the lead on the audience development and content promotion aspects, while the editorial staff focuses more on using social media for sourcing, identifying trends, coming up with story ideas, etc. Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? That might be taking it too far, but there is no doubt that social media blurs the lines between marketing and editorial and offers a number of new ways to interact with audiences.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] Which Social Part Do You Sell?
    Everything has parts and without all the parts you really can’t produce an end product or service that a market wants to consistently consume. Instead the market is filled with snake oil salesmen calling themselves social media gurus but few can offer a “ systemic approach &# to all four functions listed below. Worse yet if you use social media without having a system you could alienate your market, internally and externally. Everyone everywhere is selling “social media&# products and services. often wonder which part of social media they are selling.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Useful vs. Useless Media
    Learn social media marketing tricks: Sorry, I don’t do tricks! To be useful to the market you must align your intent with what the market considers useful.  What is the difference between useful and useless media?  We could probably fill textbooks, whoops, digital pages of useless examples of people and organizations using social media uselessly. Useless means having or being of no use and not able to give service or aid. Being able to comprehend useless means you have to understand useful. Key word here is PRODUCTIVE! What Makes Your Media Useful?
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, AUGUST 20, 2010
    [Marketing] SXSW – The Ingenesist Project; Please Vote
    Social Capitalism is no longer merely a band-aid for an amoral Market Capitalism, it is a new form of Capitalism in it's own right. This presentation identifies the five essential components of Market Capitalism and demonstrates similar elements emerging in social media. What can replace market capitalism when it finally runs out of steam? The Ingenesist Project has submitted the following presentation to the South By Southwest Conference in Austin Texas on March 2011. We sincerely encourage our readers to vote for this presentation. Voting ends Friday August 27, 2010.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Is “Social” An Innovation Bank?
    Dan Robles writes: The real estate market is trashed, money markets are unstable, commodities are in the tank, the banking system is corrupted to the core, inflation is looming around every corner, and the politicians are engorging themselves in a game of Cerebral Gridlock. Why Do Markets Move?» People and organizations wonder exactly what does social media produce.  Obsessed with gaining a result from social media everyone is creating measures to decide the ROI from social media. It’s kind of like trying to put and ROI on our educational systems. Ingenesist.com.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Hippies 2.0 & Business
    If you say no then your “thinking&# is stuck in a philosophy that suggest that your thinking and beliefs do not need to change with the market dynamics. It is that very intersection that is changing everything especially how buyers interact with marketsMarkets change and social technology is fueling even faster change. An executive responded to the Hippies 2.0 movement and laughed. Then he said “What does the Hippie 2.o philosophy got to do with business?&#.  “We are in business to make money using social technology.&# No one! Hippies 2.0 philosophies.
  • ENGAGING BRAND  |  TUESDAY, MARCH 20, 2012
    [Marketing] What is a business model for a social business
    Working with entrepeneurs on why and how social media marketing works , the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch'. It is really social media marketing that we are talking about, but we are starting to see the spread away from purely digital marketing. Creativity Marketing Social Media business model crowdsourcing digital marketing social business what is a business model social media social media marketingThe effect of this evolution is going to be much bigger.
  • MOBILEGROOVE  |  TUESDAY, JANUARY 4, 2011
    [Marketing] Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation
    After all, multi-billion dollar market cap companies, including AT&T, Telefonica, Verizon, Neustar and Nokia , are placing big stakes alongside the VCs in order to create and make a global market possible. We’ve already seen the tremendous (and measurable) impact when you pair wicked cool advertising and marketing campaigns with mobile codes. Barcodes Mobile MarketingWas that a 2D mobile barcode near a prescription pill bottle I saw during the IBM ad that was broadcast on New Year’s Day during the Rose Bowl? And that’s just the start! alone !)
  • GET SOCIAL PR  |  MONDAY, AUGUST 1, 2011
    [Marketing] Learn 3 Essential Media Training Tips from the Mr. Media Training Blog
    It is so great that humor is one of the top emotions marketers use to make content go viral. I’ve been blogging since 2006. So I’ve seen blogs come and go. Even some of mine have risen and fallen with time. However, one of the key factors that make blogs extraordinary, that makes them a destination, is a fountain of useful knowledge. Mr. Media Training is a beacon and provides essential media training tips to public relations professionals and DIY-type business owners. It also examines how well (or poorly) public figures are communicating through the media.&#.
  • IDACONCPTS  |  FRIDAY, JUNE 27, 2014
    [Marketing] Why Buy Sports Cards?
    Honus Wagner card tends to be the most valuable because his cards are not seen on the market all that often. Business & Marketing buy sports cards sports cards While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars. Honus Wagner Cards Are the Most Valuable. Takeaway.
  • IDACONCPTS  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing] The Fallacy of Ever-Growing Online Sales
    As a digital marketer that works with several businesses that offer their products and services online, I can tell you that the optimization of a landing page or ecommerce shopping cart is often an afterthought. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online. billion this 2013.
  • JEFF KORHAN  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Authenticity Guidelines - Jeff Korhan - New Media and Small.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « 5 Ways to Make Your Blog Posts Outstanding | Main | Tall Tweets for Tweeting Longer than 140 » November 01, 2010 Authenticity Guidelines Authenticity is a behavioral quality that enhances your effectiveness with social networking and marketing. Just be yourself, right?  It seems easy enough until you are in the spotlight. That's where this gets tricky.   Silence is not golden when it comes to social situations. You are afraid.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Eventually we’ll all be good at social media and then what?
    Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. In each case there was always that big learning curve and once everyone overcame that, then all of a sudden you had people and companies left and right who decided to wrap whole business solutions around disciplines such as internet marketing, email marketing, search engine marketing and content marketing. It’s inevitable. That’s technology.
  • SOCIALNOMICS  |  FRIDAY, APRIL 1, 2016
    [Marketing] How to Find & Hire Good Content Writers
    Fresh content, whether the product of blogging, article writing, press releases or simply having a social media presence, is one of the most important factors for your online marketing approach. Content marketing is an ever-changing field. You can search LinkedIn for terms such as “writer”, “copywriter” and “content marketer” to find writers who already produce the kind of content you need. When starting a new website, the tenet you will hear most often repeated is that content is king. However, fresh content is not easy to keep up with. Here are 8 ways you can do this.
  • CHRIS BROGAN  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Know When to Send
    communication howto marketing socialmediaSince switching to Hootsuite , I’ve become more aware of time. think about when to share a post or idea, as much as I think about sharing. It’s an evolution of sorts, because before, I would just blurt what was top of mind. When I’m sifting through hundreds of ideas at a time, that sharing becomes a bit frenzied, and the impact of each piece becomes less and less useful. It’s just a cleaner way to send.
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • MOBILEGROOVE  |  TUESDAY, NOVEMBER 20, 2012
    [Marketing] Last Call: Mobile App Makers & Startups Network @ForumOxford
    Margaret Gold , Chief Marketing Officer, Ether Books. Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s ForumOxford (taking place this Friday — November 23 —in Oxford, U.K. ) is sharply focused on providing attendees the tools and insights they need to take their ventures to the next level. Real mobile insights. Why attend ForumOxford? Here are 5 reasons why you can’t miss it! Learn how to take your ideas from concept to execution. ForumOxford speakers. O11C755H6Y.
  • UNSPOKEN  |  THURSDAY, AUGUST 15, 2013
    [Marketing] How Committed Are You to Social Media?
    Related posts: Social Media Marketing: You’re Doing It Wrong. A lot happens in the world of social media. And with most houses being full of technology – smartphones, iPads, laptops, and desktops – it is now easier than ever to access social media. This has spawned off people being obsessed – having Facebook be the last thing they see at night and the first thing they see in the morning. Then there are others who create an account and then disappear from social media. Here are a few types of social media users that I have encountered. Which category do you fit?
  • MINDJUMPERS  |  MONDAY, MAY 30, 2011
    [Marketing] How Ecycler Used Social Media to Enhance Its Business
    Similar Posts: How to Use Twitter As a Marketing Channel. Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders. So a lot of opportunity cost was lost.
  • WWW.DEVONVSMITH.COM  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Twitter Hashtags: Nonprofits Speak Up
    costume designers and marketing directors tend to be female, critics and production managers tend to be male, etc). Kate Foy: Good job Devon and team! Terrific article. Devon Smith: Good call. Thats become one of my favorite features of Hootsuite. wish there was a way to export. Devon Smith: Its a cool product. Like I said, I dont really do product reviews, but theres been a fair amount. Dan Martell: Devon, just wanted to say thanks for the details and honest review. especially the ROI calculatio. Dave Charest: Wow, Devon. Great stuff here. Thanks for sharing. This is interesting to me.
  • SIMON MAINWARING  |  THURSDAY, JANUARY 21, 2010
    [Marketing] On purpose: Why some brands have already failed in 2010
    When I speak of goals in this way, I don’t mean the number of visitors to its website, its profit or market share. Not only will a company waste time and energy on marketing efforts that are schizophrenic and inefficient. Tags: Brands Values Brand Business Consumer behaviour Marketing Credit: Mark Stivers Cartoons. I’ve written often about the need for a brand to define who it is and what its core values are. wanted to take that further by saying that it is equally critical to define the goals of a brand in terms of purpose for the year. Thanks! Facebook.
  • SIMON MAINWARING  |  THURSDAY, JANUARY 21, 2010
    [Marketing] On purpose: Why some brands have already failed in 2010
    When I speak of goals in this way, I don’t mean the number of visitors to its website, its profit or market share. Not only will a company waste time and energy on marketing efforts that are schizophrenic and inefficient. Tags: Brands Values Brand Business Consumer behaviour Marketing Credit: Mark Stivers Cartoons. I’ve written often about the need for a brand to define who it is and what its core values are. wanted to take that further by saying that it is equally critical to define the goals of a brand in terms of purpose for the year. Thanks! Facebook.
  • MOBILEGROOVE  |  MONDAY, JANUARY 3, 2011
    [Marketing] 2010 Projects & Partners; Lots Of Reasons To Pitch To MSearchGroove
    Our regular columnist Jeff Hasen will be back next week with his edgy and insightful take on mobile marketing news and developments that matter most. Tomi, for example, provides us a monthly look at the mobile stats and market shifts — and will continue to do so in 2011. encourage you to check out our companion website here and submit your mobile marketing campaign for consideration. MSearchGroove has grown its portfolio of media solutions and services to include the creation and strategic marketing of Thought Leadership content. Guest column opportunity.
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • SMTHREE  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] Six ways to improve your social media contests
    There are some things an effective social media marketer can learn from that technique. It seems everyone is using contests and promotions as a way to attract followers and fans. Giving people a reason to ‘like’ you – besides your charming brand personality – can be an effective tool for adding to your customer or donor base. Radio has been doing this for years with their ‘caller 10 wins’ methodology. Know what motivates them. Value is in the eye of the beholder. Who doesn’t want cash, a trip or a new car? Your time is valuable. Post on the wall.
  • JEFF KORHAN  |  MONDAY, MAY 23, 2011
    [Marketing] Jeff Korhan Moves to WordPress
    As a content marketer, I wanted to bring every single piece of content with me – and with all of the permalinks intact. To best help you, I’m going to concentrate on the topics most relevant to this community – those that I am also most passionate about – specifically, social media, content marketing, SEO, business trends, and other forms of online marketing. However, if you have that in place and want to fire it up with solid online marketing and take full use of the power of new media and the general trend towards social, we should probably talk.
  • MOBILEGROOVE  |  MONDAY, OCTOBER 8, 2012
    [Marketing] Mobile Driving News Consumption, Participation & “Reporting”
    Readers of my Mobilized Marketing book know that I included many insights from Louis Gump, vice president of mobile for CNN. South Africa loves BlackBerry (!). I’m fresh from an unforgettable trip to South Africa, where I spoke at events, soaked up local culture, identified areas of mobile marketing opportunity and spent some time in a game reserve. The lesson here for marketers? Mobile marketing is moving fast, and using other approaches and channels to reach impressive results. Mobile Insider Summit Takeaways Marketers Need To Know. Open your eyes and minds.
  • PUSHING SOCIAL  |  MONDAY, JUNE 21, 2010
    [Marketing] 33 Common Business Blog Mistakes
    Making Your Blog a Solo Performance :Showcase your talent – Please, Please, Please, don’t assign your blog to one hip person in the marketing department.  Expecting Your Readers to Find You :You can post until you are blue in the face but people will not visit your blog until you start marketing.  Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 33 Common Business Blog Mistakes by Stanford on June 22, 2010 Spread it! Here are some common missteps that everyone can learn from. Just get started, fail fast, and adapt.  Contrarian?
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] 4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. Is there really any change on how the world’s luxury brands are marketing themselves? 1. Is there any difference between the fashion week procedure now and some years ago? New influencers There is a difference. Lets start on front-row.
  • JEFF KORHAN  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Be the Solution To the Right Problems
    This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 19, 2013
    [Marketing] How Fake Reviews Ruin Your Reputation
    Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Very bad idea. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. That’s a double whammy. I’d like to take this time to save you the trouble and expense – indeed, the experience – that is affecting Samsung’s brand. Don’t buy fake reviews! Is it worth the risk?
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Dog Days of Summer
    know I was present for all of this times, sans the weekly business travel during her second year for Marketing in the Round. I can’t stop thinking about this. The dog days of summer are upon us. During those last dwindling days of heat nothing seems to happen. When I was a child I used to think the dog days were awful. Boredom plagued me, there was nothing to do except play, no school, less friends around, etc. In hindsight, those were the best of times. Little did I know about the coming travails of work and responsibility. There is little downtime. There are fewer tourists about.
  • BRASS TACK THINKING  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Your Career Is Not Luck
    More tough love from the Tacks: If you want to be a marketer but you suck at marketing, it’s not going to work. If you want to be the next ProBlogger but you just don’t have the chops for writing and that relentless cycle of creating information, products, and affiliate marketing, you’ll constantly struggle. My friend Jason Amunwa is a crack designer and marketer for small business. Thomas Jefferson (1743 – 1826) Your long-term success does not depend on fortunate turns of circumstance. Take chances. knew I needed to create it. Maybe anywhere.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, OCTOBER 9, 2010
    [Marketing] Do Knowledge Assets Live In Communities?
    Like most valuable assets, there is a perfectly legitimate market for everyone in a community – nobody need be excluded, marginalized or laid off. Tags: Change Factors Disruptive Factors Market Factors Relationship Economy amount amount of money analogies capital concept department everything expert flotsam hr department humanity knowledge assets Layoff management teams money nature nobody political spectrum social social networks someone tragedy turning the tables winners and losers Our culture organizes itself around winners and losers. Download article as PDF.
  • GET SOCIAL PR  |  MONDAY, JUNE 27, 2011
    [Marketing] 5 Public Relations Campaign Strategies Posts You Might Have Missed
    Effective Use of Keywords in Content Marketing. While none of these posts in themselves are a fully fleshed out campaign strategy for public relations, each is a part of a whole. One of the important things to remember here is this. Creating stories and messages that resonate with a certain group or groups of people is the underlying goal of public relations campaign strategies. Before the internet, we didn’t have to worry about optimizing content for search, but that is important now. Ways Facebook Could Damage Your Business. Content Gardens Are Focused Content Strategy Websites.
  • GET SOCIAL PR  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Social PR: Learn About Tools You Can’t Afford to Ignore
    Have you heard the buzz about social media’s impact of business, public relations and marketing? It’s no secret anymore. Consumers are engaged, they are talking about your products and services, and they are doing that online. To have an effective strategy, you need to know what tools to use in a public relations campaign. Your public relations efforts demand it, and your bottom line is screaming for it. Luckily, I’m teaching a series of courses through the Ivy Tech Workforce Economic Development program this Spring. Twitter. Facebook. YouTube. Belkin. Comcast.
  • CONVINCE & CONVERT  |  MONDAY, MAY 2, 2016
    [Marketing] Why You Should Start Building Employee Advocacy on Day One
    Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Every department can participate and become social advocates; don’t limit yourself only to sales and marketing. If a customer feels they are talking to a real person on social media rather than a marketing bot, they will have a positive experience and see the company really cares.
  • SOCIALNOMICS  |  MONDAY, MAY 9, 2011
    [Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
    Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE).  This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] Perfect Expectations of We (and Them) and Ourselves
    If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] 10 New 2012 Social Media Stats = WOW!
    Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market. 7. Some shocking statistics were released by Edison Research. These stats come from the best & brightest in the business ( Jason Falls , Jay Baer , Tom Webster , Mark Schaefer ). Some of top “wow” statistics (based on Baer  analysis): 10 Wow Social Media Statistics: 1. 47% = Facebook has greatest impact on purchase behavior. Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. population overall. 3.
  • ENGAGING BRAND  |  SATURDAY, MARCH 8, 2014
    [Marketing] Show 476 - Make a Bigger Impact By Saying Less
    The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with marketing specialist Joe McCormack. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks with marketing specialist Joe McCormack. Joe teaches ways to simplify highly complex ideas in an environment full of short attention spans. Joe We discuss. How being brief is critical in today''s short attention span lifestyle.
  • NET-SAVVY EXECUTIVE  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Why I've Been Quiet
    Last week, I joined Converseon as VP of Marketing & Strategy. Fast-forward a few years, and social media adoption still challenges companies, but the market is maturing. It's time—past time, really—to get serious about connecting social media programs and capabilities to business objectives, coordinating digital and social media marketing specialties, and using the complete measurement toolbox to manage the effort. If I were a more consistent blogger, you might have noticed I've been quiet lately. I've been busy with something new, you see. Wait a minute.
  • TWIST IMAGE  |  SATURDAY, AUGUST 16, 2014
    [Marketing] ALS #IceBucketChallenge - You Could Be Next
    From a marketing perspective, I think that everyone has done a great job by creating something different, fun, viral and time-sensitive that is raising money for something as important as ALS. cause marketing. viral marketing. It was a cold morning. Joseph Jaffe challenged me. That''s right, he did. The rules are simple: If you don''t accept the challenge and do it within 24 hours, you have to donate $100 to the ALS Association (or ALS Canada ). Well, I did the deed this morning ( video proof below). and, in the spirit of the cause, I also donated money to ALS. Seth Godin.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Is Social Media Training Us to Help Others?
    The year companies and professionals from all industries celebrated the blind acceptance of tools as a substitute for effective marketing. Perhaps it is the few who believe social media can and should be used for more than just effective marketing and successful business communications. David Murray ( @DaveMurr ) is the Social Web Communications Director for re:group , a fully integrated marketing and communications firm focused on creating and maintaining relevant, powerful brands. by David Murray. Image: The Morning After SxSWi on 6th St. How strange. They’re helping.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Jodi Gersch on Social Media-Driven Journalism
    Jodi Gersch is the Director of Social and Strategic Brand Marketing at USA TODAY. There’s the marketing funnel and the data coming in from our CRM, our audience, our subscriber databases and our email sign-ups. When you watch your local newscast, you’ll see a few local stories, then you will see stories from other local markets, affiliates within the network. Can you create related content for social media that ties into a local market? Those stories are popular, even if they aren’t from your local market. Any typos or errors are mine, not hers. Actionable.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 6, 2015
    [Marketing] You Could Be A Community Speaker At MozCon 2015
    Every one of us has a perspective on internet marketing that is the result of our experience, and that perspective is valuable. Moz is now accepting community speaker pitches for MozCon 2015 , which  means your online marketing experience could be the perspective they are looking for to round out the presentation. Talks must be about online marketing and are only 15 minutes in length. It’s easy for online marketers to become isolated, and that isolation can keep you from seeing valuable marketing insight. Details & Deadline.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 15, 2011
    [Marketing] Your Call To Action: What’s The Point?
    Every piece of effective marketing content ever written has one thing in common. There is one piece of every effective marketing content that is absolutely essential. Without it, your marketing content has no chance. That one piece of essential marketing is called a call to action. No marketing content – online or offline – can survive without a call to action. Business Writing call to action content marketingIt doesn’t matter if it was writing on a cave wall or a web page with two sentences. Whatever it is, you need a call to action.
  • SOCIAL WAYNE  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Angel Investors and Venture Capitalist Are People Too
    Angel Investors and Venture Capitalist are people too and believe it or not the key data point that could decide if they’re going to invest into your company or not may not be your idea, your team, your profits or the size of the market for your startup but it could be does an investor like or trust you. flickr photo by: KatLevPhoto. Since moving to San Francisco, CA in February I’ve interacted with tons of Angel Investors and Venture Capitalist (VC). More so on the Venture Capital side than angel investor side. Always be prepared. Always be honest. accomplishments.
  • SPIN SUCKS  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Eight Social Media Trends for 2011
    The marketing possibilities become endless because you’ll begin to collect data from groups of people instead of one customer at a time. 4. A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011. If you missed the first four (content, FTC rulings, net neutrality, and customer engagement) you can find that Spin Sucks post here. I’ve had a chance to review the post-it note I keep on my desk and following are four additional trends you should pay attention to as you plan for 2011. 1. Social commerce. Social who? Mobile.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Why Blogging Is Not Your Only Channel Online
    For instance, it used to be that bloggers who were making the most strides in marketing themselves online would write daily posts in short bursts–somewhere between 300 and 800 words on average. Blogging is not your only online marketing channel. This is how you should think about your online marketing. One marketing principle you should keep in mind is this: To create top-of-mind-awareness, your audience needs to see your message at least seven times. That’s why blogging is not your only online marketing channel. They might.
  • BILL HARTZER  |  THURSDAY, MARCH 3, 2011
    [Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
    We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at SortPrice.com. by Dave Felipe, SortPrice.com. Need proof?
  • CONVERSTATIONS  |  TUESDAY, APRIL 29, 2014
    [Marketing] Your Business: How Do New Customers Find You?
    Content Marketing. How do new customers find you? It used to seem simple. It wasn’t really, but it seemed that way. Want new customers? Put your ad in the phone book or newspaper. Want more new customers? Place a bigger ad. Buy a radio spot. Get on TV. Spend more money. It’s not news to you that times and tools have changed. There are many platforms and places to hang a shingle or spotlight your business: Social Media. Responsive Web Design. Mobile. Commerce. This list continues to expand, but it’s all the stuff you do to get your name out there. Search and Social.
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Social Media Marketing and Measurement