SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 25, 2014
[Marketing] What Is Social Media Supposed To Do?
If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. According to the report: “…many companies continue to treat social media as a one-way communication vehicle and are largely focused on how they can use these sites to push their marketing agendas. Here’s what I conclude from this interesting poll: Social media is a small but potent part of your interaction with your market and the way it looks for your business will depend on the relationship you have with your customers.
TAYLOR MAREK | TUESDAY, MARCH 3, 2009
[Marketing] Twitter Updates for 2009-03-03
1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Twitter Updates for 2009-03-03 March 3, 2009 by Taylor Marek Taylor is still hobbling around from last nights FUN! Weird.
TAYLOR MAREK | FRIDAY, AUGUST 21, 2009
[Marketing] Last Day at Wells Fargo
1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Last Day at Wells Fargo August 21, 2009 by Taylor Marek Yes, today is the day. What does the future hold for me? Learned alot.
CONVINCE & CONVERT | FRIDAY, AUGUST 16, 2013
[Marketing] How to Use Social Strategies to Drive Business Goals
This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. ” Social Media Stat of the Week: Marketing Teams Need Understanding to Succeed. Jeff shares an infographic that eCornell has put together using data that they have collected from surveying business leaders about what they feel they need to succeed in marketing. 92% of those researched said they need a better understanding of their target market in order to succeed. Listen Now . Gvidi.
SPIN SUCKS | SUNDAY, JULY 25, 2010
[Marketing] A Letter to LinkedIn | Spin Sucks
The other day I wanted to see if any of my connections or extended network were currently holding positions with digital or online marketing titles or if those duties were in their job descriptions for an interview I wanted to conduct. I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. So I went into my connections and tried searching. Do you like this post?
SPIN SUCKS | TUESDAY, AUGUST 14, 2012
[Marketing] Get the Kids Off the Phone and Meet in Real Life
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
SPIN SUCKS | THURSDAY, OCTOBER 20, 2011
[Marketing] Six Reasons Entrepreneurs Suck
Eric Reis , the Lean Start-Up guy, says, to summarize, get the product out there with some good features, but let the market determine where it should go and release updates accordingly. Today’s guest post is written by Marc Girolimetti. ve been blessed by living among entrepreneurs my entire life. ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. “One more hit,” I say.
SPIN SUCKS | MONDAY, NOVEMBER 22, 2010
[Marketing] What Is Your Twitter Policy?
started following people who had “CEO, “entrepreneur, “PR, “Vistage, “cyclist, or “marketing in their profile. The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast. If you have 40 minutes while exercising or commuting to work, I recommend you listen to it. As always, they debate professionally and with great respect for one another. didn’t get it at all.
SPIN SUCKS | THURSDAY, FEBRUARY 26, 2015
[Marketing] Five Steps to Insanely Good Customer Service
Our beer and liquor market is heavily controlled. It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. 'By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! The Apple Approach. Nothing.
SPIN SUCKS | MONDAY, AUGUST 30, 2010
[Marketing] David and Goliath: How Small Businesses Can Defeat Their Large.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by John Heaney of Orange Envelopes. The business lesson: When underdogs choose not to play by Goliath’s rules, they win.
TRADESMEN INSIGHTS | MONDAY, NOVEMBER 21, 2011
[Marketing] Trends in Distribution and What it Means to the Distributor/Supplier Relationship
Al Bates, long-time industry expert focused on profitability, wrote in 2004 The Ultimate Disconnect that conflict is driven by different goals – manufacturers want distributors to compete in their territories, while distributors would prefer to have exclusive territory for that brand; manufacturers want attention paid to their brands, while distributors focus on a mix of products to meet end-user demand; and finally according to Al at that time, manufacturers are more focused on sales growth and market share, and distributors are more focused on profitability. think people forget this.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Marketing] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating) , chief instigator at Mesh Labs, Brian Solis ( @BrianSolis ), principal at Altimeter Group, Maria Winans ( @MariaWinans ), vice-president of social business marketing at IBM, and Nick Blunden ( @nickblunden ), senior vice-president and global head of digital and content strategy, The Economist Group. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
AKAMAI MARKETING | SUNDAY, JUNE 28, 2009
[Marketing] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. In these markets, they get more visability from TV , radio, newspapers and even bloggers. Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
JEFF ESPOSITO | MONDAY, JANUARY 28, 2013
[Marketing] Useful Tips for Community Managers
The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. Perhaps the most interesting quote in the ebook is: Social Media Managers work in the marketing department. Today is Community Manager Appreciation Day. While you might think that it was something that the folks over at Hallmark invented, it was actually something out of the mind of Jeremiah Owyang.
TWITIP | MONDAY, DECEMBER 21, 2009
[Marketing] Content Planning to Add Value to Your Tweets
For those who use Twitter for marketing purposes, you need to have so much more than just “Hi I’m here buy my thing Having a plan saves so much time and for me, it’s imperative I save my clients as much time as I possibly can. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Alison Rothwell @alisonrothwell Alison is the founder of the SEO Training Club - shes also a mama, geek, gardening freak and entrepreneur. Maybe it’s me? Best Regards.
SOCIAL WAYNE | THURSDAY, OCTOBER 30, 2014
[Marketing] Photos from the San Francisco Giants World Series Game 7 Celebration in the Streets of SF
This was Market Street after the game. 'Photos from the San Francisco Giants World Series Game 7 Celebration in the Streets of SF. photos San Francisco game 7 giants world series
TWIST IMAGE | FRIDAY, JULY 8, 2011
[Marketing] The Wolf In Sheep's Clothing
" In the past little while there have been a handful of Digital Marketing professionals (who are super accusatory of brands and how transparent they are in Social Media) make the same move: they get a new gig and they spend multiple paragraphs Blogging about this great new opportunity (how thrilled they are to be joining such a world-class team, the people and clients they will be working with, how important of a step this is in their professional development, etc.). There's a big Marketing lesson here. digital marketing. marketing lesson. You or your customer?"
SPIN SUCKS | THURSDAY, APRIL 21, 2011
[Marketing] Always Obey Your Gut
This week’s question comes from Michelle Fraser , the principal at Yap Yap Communications and Marketing in Perth Area, Australia. It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. will send flaming bags of poo to your house if you don’t!
SPIN SUCKS | WEDNESDAY, AUGUST 11, 2010
[Marketing] Design Thinking During Business Planning
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? A couple of weeks ago, Warren Berger , the author of GLIMMER and GlimmerSite , wrote a post about using design thinking during business planning, in order to develop innovative and uber-creative products or services (think iPad and Nike+). In “care he talks about how designers get into the minds of their customers by working with them as closely as possible.
JEFF KORHAN | TUESDAY, AUGUST 3, 2010
[Marketing] Lighten Up Your Social Media Life
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Beta Your Small Business Innovations | Main | Illuminate the Unknown with Social Media » August 03, 2010 Lighten Up Your Social Media Life There is an emerging trend on the social networks to lighten up or simplify your approach, methods, and even your content. That alone could make your small business marketing more productive. That alone could make your small business marketing more productive. Like this one.
DANNY BROWN | SUNDAY, JULY 25, 2010
[Marketing] Why Arkayne is Good for Your Blog and Business - Danny Brown
You might also like: Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail How to Use Blog Lists for Your Social Media Strategy Tags: arkayne , blogging , Business , social media 14 voices - share yours! 5 Online Marketing Skills Learned While Blogging | StayOnSearch says: August 10, 2010 at 8:01 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Arkayne is Good for Your Blog and Business July 25, 2010 14 voices share yours! Simple.
BILL HARTZER | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] Search Engine Rankings for January 2014: Search Queries up 8 Percent
'Every month about this time comScore releases its search engine market share data for the previous month. During January 2014, Google continued their reign in the search engine market with 67.6 percent the market share. try to cover this every month, and report the search engine rankings. Microsoft had 18.3 percent, and Yahoo! with 10.4 percent. Here’s some more detail: 19.6 billion search queries were conducted in the United States during January 2014. What’s interesting to note, there were 13.2 billion search queries performed: which is up 7 percent. Yahoo!
DANNY BROWN | SATURDAY, JANUARY 22, 2011
[Marketing] Help Me Choose a Name?
It might be on strategy; marketing; building loyalty; business; blogging; social media; and more. Beginning on Sunday January 30, I’ll be running an ongoing series on the blog that answers a new question each week from you, the readers. Originally I was going to call it Sunday School, since it’ll be posted on a Sunday and it will have an educational slant (yeah, I know, not very original). But then I was thinking some folks might think it’s a religious thing, and I wouldn’t want to confuse or upset anyone. So… any ideas?
PROACTIVE REPORT | TUESDAY, MARCH 12, 2013
[Marketing] Create and Optimize Visual Content: a new PR skill
Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. note the word compelling).
WAXING UNLYRICAL | THURSDAY, SEPTEMBER 6, 2012
[Marketing] Reviving the Customer Experience – One Food Truck at a Time: Part 2
Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. When did you realize you needed to incorporate Twitter as part of your own food truck marketing strategy? What do you think are some key marketing elements for success in the food truck industry besides what you may have already mentioned? I know, I know, the anticipation was killing you. It’s ok, we’ll wait.). And respond.
TWIST IMAGE | SUNDAY, MAY 12, 2013
[Marketing] Reinventing You With Dorie Clark
digital marketing. marketing podcast. 'Episode #357 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Enjoy the conversation. blogging. brand. business book. business podcast. david usher. dorie clark. facebook. forbes.
UNSPOKEN | SATURDAY, SEPTEMBER 15, 2012
[Marketing] Let’s Stop The Bull*hit – Traditional Media is Not Dead!
The majority of companies, brands and small businesses believe that marketing is an all-powerful god but they don't realize that the marketing tactics they use are broken and have been out of date for at least twenty years. In another work, Purple Cow: Transform Your Business by Being Remarkable , Seth Godin states, “The traditional approaches to marketing are now obsolete. One hundred years of marketing thought are gone. If a brand wants to be successful, it needs to look beyond its existing markets. This was reinforced when a 24/7 Wall St./Harris
ARI HERZOG | SATURDAY, NOVEMBER 27, 2010
[Marketing] When Your Email Message is Bounced
Related posts: Why Email Marketing Still Sucks. Email Marketing Examples Not to Copy. You can email her as many times as you want between December 9 and January 12, but your messages won’t be read. Your electronic mail will be automatically delivered to danah boyd’s trash and you will receive a bounce-back note that she is on vacation and does not want to be disturbed. What if she didn’t employ an auto-response? What if she merely ignored your attempts to reach her? How to Clear Your Email Inbox Today in 2 Steps.
WORKFACE | FRIDAY, DECEMBER 9, 2011
[Marketing] A Philosophy of Humanlike Customer Communications on the Internet
Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 16, 2014
[Marketing] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
It also features brief thoughts from myself, Blue Focus Marketing (@ BlueFocus ) President Mark Burgess (@ MNBurgess ), and brief clip from a conversation we had with our esteemed colleague-in-arms and author of Socialized! The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers.
SOCIAL WAYNE | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] The best iPhone QR Code Reader Application is?
For more iPhone QR Code reader apps, see my post: 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness. While looking at my analytics I notice a lot of people searching for the best iPhone QR Code Reader Application or one of the following QR iPhone app related terms: qr code reader iphone. qr code generator app. qr code, iphone. qr code reader for iphone. QR iphone. iphone qr code reader. qr readers. Both apps are great with QuickMark with a slight edge over Optiscan due to additional features and linking to online profiles. The apps: FREE.
WEB METRICS GURU | THURSDAY, DECEMBER 30, 2010
[Marketing] Social Media Monitoring needs Motifs and Relationships
And to end this post it should be obvious by now why this kind of analytics is literally impossible to imagine in just about any marketing/PR/MarCom firm even though what it delivers is actually what clients want and need in the first place - true insight … it takes a bit more time to do than firms are willing to commit to, or let the analysts devote, and the vocabulary of PR (based on Spin) is antagonistic to analytics which essential nature is a search for the truth of a situation, often by triangulation. Here goes. I’m starting with a story: The Empire State Building.
ARI HERZOG | FRIDAY, SEPTEMBER 30, 2011
[Marketing] How to Avoid Action Figure Disorders
Ari Herzog provides social media marketing and editorial services. The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. If addictions can be developed from Boba Fett fascinations, then surely you can be afflicted from being on the internet too much. Twitter and Google+ are not far behind. Thank you for reading! Productivity
SPIN SUCKS | SUNDAY, OCTOBER 14, 2012
[Marketing] The Three Things, Edition 3
When I made a career change from direct B2B sales of high tech industrial parts to advertising/marketing mid-career so much stuff did not make sense. Welcome to the third edition of The Three Things, brought to you by Michael Schechter , Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m m torn. Two things stand out and I can’t decide. Radiolab and This American Life were both exceptional this week. Robbie and Ruthie Talk About Pickles.
SPIN SUCKS | WEDNESDAY, JANUARY 11, 2012
[Marketing] Laser Focus to Improve Customer Experience
We narrow our target markets so we can be experts in one thing. Today’s guest post is written by Lisa Gerber. had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations for the cross-country trails but the profit margin is so small it’s not a priority for them. So what do you do? Offer him a refund? My advice?
DANNY BROWN | MONDAY, JULY 26, 2010
[Marketing] The Power of Emotional Impact - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Don Power - Marketing Consultant | Social Media St moderator Pending approval Rate Down Rate Up px; width: px;"> Danny;These days, how many things can make one weep with joy, love, hope and humanity?This Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Power of Emotional Impact July 26, 2010 11 voices share yours! There’s no doubt that influence is a constant hot potato. Funny how influence works, huh?
SOCIALFISH | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Association Social Media: National Association of Home Builders (NAHB)
The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . ——————-.
SPIN SUCKS | MONDAY, APRIL 11, 2011
[Marketing] Invisible Boundaries: Expats and Social Media
first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong , and loved the way she treated Martyn Chamberlin , her critic. Global brands need to recognize that those who are vocal on social media are more important to their market share than another aggressive multinational moving in. John Falchetto , the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Rules regarding how to deal with others, online or off, are essential.
SPIN SUCKS | THURSDAY, SEPTEMBER 2, 2010
[Marketing] How Do We Get On the First Page of Google? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 02 2010 How Do We Get On the First Page of Google? SEO education, I would recommend our free SEO Education Hub: [link] There is also [link] which is a free marketing training and certification course. Which resources do you recommend?? Leave a comment!
DREW'S MARKETING MINUTE | FRIDAY, APRIL 6, 2012
[Marketing] Do you SoLoMo?
I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. For example this morning, I have a meeting at Gateway Market. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates. That’s where SoLoMo fits in perfectly.
DIVA MARKETING BLOG | THURSDAY, MARCH 13, 2014
[Marketing] How To Create "Now I Care Stories"
B2B marketers - no excuses you can do it too 'Those who tell the stories well shape our lives. Often stories are as much about the people who tell them as they are of the story itself. In 2014, websites, blogs, social networks influence how we tell and pass along our stories. We might even add videos, podcasts, an infographic or graphic or two. . Those who tell the stories also hold the power." Those who tell the stories rule society." Those who tell the stories rule the world.". These three quotes have been attributed to both Plato and the Hopi American Indians. for them and for us.
DIGIGEN | FRIDAY, APRIL 1, 2011
[Marketing] The Acceleration of The Technology Incubator Fund
What this does represent is a massive opportunity at cracking the African market, which many companies have struggled with. As a country where mobile is more dominant than broadband, we could end up seeing huge tech leaps in these areas which could affect other more developed markets… wouldn’t that be a great thing?! In the last week, I have read about three really interesting technology incubator funds. These funds are set-up to specifically identify, test, review, and propose ways that brands can be using technology in the future. and Location Based Services.
THE WAY OF THE WEB | THURSDAY, JULY 22, 2010
[Marketing] Summer iPadwatch
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Four Primary Types of Social Media Strategy
It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around, said Susan. Image: Water chess board by cozmicberliner. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. Image: #gapmagic by GoonSquadSarah.
THE REALTIME REPORT | THURSDAY, AUGUST 2, 2012
[Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] 5 Ways to Connect with Your Audience Emotionally to Drive More Engagement
'As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing. These things are great for building awareness. You just have say it the right way.
DIVA MARKETING BLOG | FRIDAY, JUNE 25, 2010
[Marketing] Classic Black Dress Posts
Some people might call Matt's idea an "evergreen post; this is Diva Marketing after all and I prefer - "Classic Black Dress Post." Girlfriend, Please enjoy one of Diva Marketing's Classic Black Dress Posts - August 31, 2008 life just happens. What might this have to do with marketing, or branding you may ask? For me social media marketing is making that happen more so every day. Last Sunday night I was chatting with a few hundred people about blogs on Mack Collier's popular Tweet Chat #blogchat. What's a tweet chat? Glad you asked. couldn't help but think.
SPIN SUCKS | MONDAY, JUNE 4, 2012
[Marketing] My Son, the Social Network
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter is six, Fickle Facebook is eight, LinkedIn is all business at nine, and Pinterest is still in the bassinet.
SPIN SUCKS | WEDNESDAY, AUGUST 31, 2011
[Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. Today, I’m turning the tides. Agree?
SOCIAL MEDIA STRATEGERY | THURSDAY, JANUARY 21, 2010
[Marketing] Keeping Gov 2.0 Fresh
do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Keeping Gov 2.0 Fresh Thu, Jan 21, 2010 Government 2.0 Have you heard of GovFresh ? It, along with Federal Computer Week , GovLoop , Fedscoop , and the many Gov 2.0 leaders on Twitter, are my primary sources of all things Gov 2.0. at the local level to your Gov 2.0
SOCIALFISH | THURSDAY, SEPTEMBER 27, 2012
[Marketing] Does your culture allow for change?
We have seen countless of smart leaders fail to move their organizations to an entirely new place in their markets because they rely on conventional processes and ways of thinking to execute new ideas and models. How leaders think and frame challenges and priorities is the first of eight indicators of an organization’s real orientation and market “personality” that we identified. Assessing Challenges and Priorities: the first step of your transformation journey might just determine its destination. Not so. Why are they selected? Short-term fixes. Why is this priority a priority?
SOSHABLE | MONDAY, OCTOBER 3, 2011
[Marketing] Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size?
By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. It is similar to mainstream social networking options, yet different in how it focuses solely on helping marketers meet their business objectives. While there are numerous options out there, many of which do the same thing more or less, Yammer is one that takes a unique approach to social networking. What is Yammer? Conclusion.
LAUREL PAPWORTH | MONDAY, AUGUST 16, 2010
[Marketing] Skinbook: Facebook in the nude
Social Network Marketing Campaigns: Features Attributes (14). Couldn’t go past this one: Skinbook , a safe and friendly place. For you to show your private parts. To complete strangers. in the nude, Facebook meets Ning. Skinbook. Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook Skinbook proves that there is a community for everyone. Niche, esoteric, likeminded. Your mum? Your husband/wife???? Your Newsfeed Is Gonna Tell On You. Sure they do.
NET-SAVVY EXECUTIVE | THURSDAY, JUNE 16, 2011
[Marketing] Driving Intelligence and Analytics with Omniscience
And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
SPIN SUCKS | WEDNESDAY, JULY 14, 2010
[Marketing] Either You Love or Hate Twitter | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 14 2010 Either You Love or Hate Twitter By Gini Dietrich | Email | Print | 44 Comments | On this week’s InsidePR , Martin Waxman , Joe Thornley , and I discuss the resistance people have to using social media. You can listen to it here. Where do you fall?
TWIST IMAGE | TUESDAY, JUNE 28, 2011
[Marketing] The New Media Pecking Order
Advertising Age has a digital platform called, Power 150 , that ranks all of the marketing blogs in the world. can think that my blog is as good as they come for marketers, but the public nature of my ranking is both a slap in the face and a pat on the back depending on my level of humility and how I'm feeling on any given day. marketing blog. There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. The output of this social media meets popularity contest has many people's panties in a knot. It always has been. facebook.
THE REALTIME REPORT | THURSDAY, DECEMBER 13, 2012
[Marketing] Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
Lidl hyper-underestimates impact of social network marketing. Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Lidl bit naive.
ALMOST SAVVY | MONDAY, FEBRUARY 2, 2009
[Marketing] Hoping You'll Ask Me to Dance | Almost Savvy
will be honest I am an affiliate marketer and Twitter has been great for me. If it seems like all they want to do is market something to me, I don’t follow them. know they are very different today, but back then the scenario was always the same. Boys on one side of the gym, girls on the other. All of us waiting for someone – someone *else* – to make the first move. We all wanted to dance and wished someone would walk over and utter those magic words, “Would you like to dance? Really, how hard could it be? your messages interests me. On last thought.
CREATIVE RAMBLINGS | MONDAY, MAY 28, 2012
[Marketing] 5 great articles you may have missed (May 21-27, 2012)
New Twitter Tools to Boost Your Marketing by Leon Widrich (Social Media Examiner) 4 Content Curation Tools for Faster News Discovery (Copy Clique) The tyranny of low price by Seth Godin (Seth’s Blog) 5 Ways to Make It Easier for People [.]. Here is a roundup of my five favorite articles for May 21-27, 2012. Great Resources Carolyn Hax Charlie Gilkey Seth Godin social media Social Media Examiner
TWIST IMAGE | WEDNESDAY, MARCH 2, 2011
[Marketing] 5 New Business Books That You Should Read (But Probably Never Heard Of)
It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather). " A rumination on the psychology behind our responses to advertisements from marketing expert Beckwith. marketing professional. In fact. content.
ENGAGE | THURSDAY, JULY 17, 2014
[Marketing] Wanted: More Journalists for Branded Content
'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. She objects that content marketing isn’t “real reporting,” but in the interest of “a specific, promotional viewpoint.”. No, content marketing gets better one company at a time: When serious content marketers begin having realistic conversations with their clients, about the intellectual and strategic demands of true thought leadership. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 9, 2013
[Marketing] Redskins Need to Rebrand
don’t criticize brands often because done frequently as a marketing consultant it creates conflict of interest issues , including a better than thou attitude that doesn’t build a strong reputation. 'The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. To me, the issue has come to a fore. will not spend one dollar on Danny Snyder’s football club so long as they are called the Redskins.
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 11, 2012
[Marketing] 5 Forms of Apple Link Bait
It’s so easy to wax poetic about the mighty marketing and design perfectionist’s business acumen , how can bloggers resist? Image by dennoir. Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” ” Come on! These are a dime a dozen. Cough.
FRESHNETWORKS | FRIDAY, JUNE 27, 2014
[Marketing] 5 disruptors shaking up the grocery industry
Amazon Fresh and Dash are currently only available in certain parts of America; however talk of their introduction to the UK market has intensified in recent months. We’d love to hear your examples of other disruptors and innovation in the grocery market. 'Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. Hello Fresh. UK-based Hello Fresh aims to take away the stress and time involved in making a home cooked meal. Instacart.
GAURAVONOMICS | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Help Gameful (Secret HQ for Worldchanging Game Developers) Reach.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media Use Cases and Competencies for a Business School Course Outline Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs » Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! link] madebymany.@gauravonomics
SOCIALNOMICS | WEDNESDAY, FEBRUARY 22, 2012
[Marketing] Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
Using the Awareness Social Marketing Hub , our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game’s excitement via social channels and extend the value of the game online. Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc ) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the Social Media Marketing Mavens Group. As a result, the Social Media Command Center generated over $3.2 How did you do it? Mike Lewis.
KIKOLANI | MONDAY, JULY 9, 2012
[Marketing] How to Turn Your Blog Into An Online Shop
560 Resources for Blogging, Online Marketing, and Starting a Business. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Trevor Ginn. If you’ve put in all the work required to create a successful blog you might as well make some money out of it! One monetisation option is to offer things for sale which are related to your niche. Indeed, many large community sites such as NCT and BabyCentre incorporate an online shop to generate additional revenue. Before You Start. Here are some questions to think about: Number of products you want to sell. Dropship.
KYLE LACY | MONDAY, JUNE 28, 2010
[Marketing] 5 Steps to Making Monetary Gains With Your Content
Unlike other marketing techniques, content works when you are not. Be patient and find the markets in which you can compete. Launch Your Ongoing Content Marketing Campaign. It is also important however, that you market your content and build links to each page. Today’s guest post is written by Corry Cummings. Corry is the owner of Content Customs , a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company.
JACOB MORGAN | TUESDAY, JANUARY 18, 2011
[Marketing] The “True But Useless” Problem
In fact listening to the discussions around social business today is a bit like walking into a flea market where everyone is screaming at you trying to get you to come to their table. We’re also going to need to improve how your sales, marketing, and support teams work together. In the social business world we hear about a lot of truths that practitioners, analysts, vendors, and consultants throw out into the air. The problem with truth is that by itself it isn’t always very helpful. Client : Ok. Client : …Ok. Client : …&%$!? Chances are no.
SPIN SUCKS | THURSDAY, DECEMBER 4, 2014
[Marketing] Three Strategy Games that Help in Business
Related Stories The PR Win of 2014 Why Emotional Headlines are Good for Your Content Marketing The Secrets to Becoming Part of the Spin Sucks Crazies. 'By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. You’ve likely read this story before, but in my 20s, when I was a young whippersnapper, the feedback I got on my reviews every year was, “You need to be more strategic.” ” But no one told me HOW to be more strategic. You know how I learned? Trial and error. Who will be there?
TRADESMEN INSIGHTS | THURSDAY, JULY 21, 2011
[Marketing] Tips on How to Avoid Blogging Mistakes
Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examinerIf you do a blog and aren’t getting the results you were hoping for, maybe you’re doing something wrong. recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. It’s a good read and we’re all guilty of some of these. Here are my top 5 favorites: Not understanding your audience – What value do you bring to the table?
BRASS TACK THINKING | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] The Fractured Foundation of Social Business
We pay lip service to innovation and disruption , mostly because they sound awesome on our marketing materials. The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at a fundamental level, with our failures of tactical level execution. Those are surface level problems that matter, but they’re definitively the carts before the proverbial horses.
FEVER BEE | SATURDAY, MAY 14, 2011
The same community that has an enormous market share, has interviewed two prime ministers, is trusted and known by almost all parents who don't need another community to participate in. I want to call this one early. This online community will fail. But But it will make a great case study in what not to do. It will fail because: It's competing against Mumsnet. There is no unique positioning for this community. The website will feature editorial, e-mail newsletters and social media integration. None of which you need for a community.
DANNY BROWN | TUESDAY, JUNE 8, 2010
[Marketing] First Impressions and Second Chances
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Sue Anne Reed moderator Pending approval Rate Down Rate Up px; width: px;"> Any organization without a custom Twitter background or a custom landing page on Facebook is really letting themselves down, especially if they are a consumer brand and social media is an important part of their marketing efforts. Share Save What do people think of you when they first meet you? What do you think their immediate impression is? Does the view of the same new face now hold more sway? Where I found this.
BILL HARTZER | MONDAY, JANUARY 24, 2011
[Marketing] Why Your Search Engine Optimization Strategy Must Now Include Social Validation
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign ) with a very specific targeted social media marketing or what I now call “social validation. You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. The search engines love fresh, unique content–and they love to find new URLs and links.
TAYLOR MAREK | SATURDAY, FEBRUARY 14, 2009
[Marketing] New Google Tool
1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Now I can, so here it is. Ever wanted to see if you were getting what you paid for when it came to your ISP? Well, Google is working on a tool that will do just that. Now you can see if your ISP is throttling your internet or not. and Why Google Wave?
TAYLOR MAREK | WEDNESDAY, APRIL 1, 2009
[Marketing] #92: You and the Economy, My Business is Crashing, and Internet Hoaxes
1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #92: You and the Economy, My Business is Crashing, and Internet Hoaxes April 2, 2009 by Taylor Marek Yes, new episode everyone!
TAYLOR MAREK | SATURDAY, AUGUST 8, 2009
[Marketing] #98: Economic Spending Tips, Derek Johnson, and VTechTV
1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #98: Economic Spending Tips, Derek Johnson, and VTechTV August 8, 2009 by Taylor Marek 3rd Year Anniversary Edition!!
ENGAGING BRAND | THURSDAY, APRIL 25, 2013
[Marketing] 6 Elements of Change Management
How much time are you spending looking at trends- global and market talking to customers/suppliers, people within your business. Keep the people focused on creating value to the market. 'We live in changing times - that''s for sure! Whether it be constant economic uncertainty or new technology appearing everyday, change is there as a competitor. As I often say evolving is so much better than change - change is so much more difficult but if for some reason you are forced into a change management situation, then the change process needs to handled in the right way. . Honesty.
JOSH S PETERS | TUESDAY, OCTOBER 20, 2009
[Marketing] The FINAL word on Social Media ROI | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
KIKOLANI | MONDAY, JANUARY 13, 2014
[Marketing] 85 Takeaways from New Media Expo 2014
Use marketing channels to be more human. Drives other marketers nuts. Summary: If you’ve ever thought about adding video to your content marketing plan, here are some reasons to motivate you to do it and some tips to doing it right. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You. In 2014 we need to become prolific content creators and marketers to build relationships with people. 'New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. Do you research.
KIKOLANI | MONDAY, MAY 6, 2013
[Marketing] Stop Wasting Money: How to Get the Most Out of Your Blogging Education
One of the trends for online marketing courses is to create a private Facebook group for students. Some great upcoming events that have virtual passes include Content Marketing World in September and New Media Expo (formerly BlogWorld Expo) in January 2014. Affiliate marketing is not evil when you honestly believe in the conference, course, ebook, or product you are promoting. Video Traffic Academy – James Wedmore teaches you how to take advantage of video marketing on YouTube to grow your blog or business. Chances are, you have too. And who wants to do that!
PUSHING SOCIAL | SUNDAY, AUGUST 22, 2010
[Marketing] My Take on “The Copywriting Scorecard for Bloggers”
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social My Take on “The Copywriting Scorecard for Bloggers by Stanford on August 22, 2010 Spread it! Share Email This A quiet launch has just taken place for Darren Rowse’s Copywriting Scorecard for Bloggers. Normally I ignore ebook launches but Darren’s new guide caught my eye. Check out why I believe his book is perhaps one of the best investments you can make this year. Take a look in the archives to get more practical tips you can use to make a difference - right now. You too!
ENGAGE | THURSDAY, FEBRUARY 6, 2014
[Marketing] The Human Element: Making Content That Reaches People on a Personal Level
It’s a lasting predicament that rings uncomfortably true for modern-day content marketers. The trouble was, my dad said—and the trouble is today, I think—that marketers too often view their audience through a sort of superficial lens—people as portrayed through a statistical breakdown of demographics and tendencies. Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. When is real-time marketing productive and when is it the corporate equivalent of killing time? It’s ours.
WAXING UNLYRICAL | FRIDAY, DECEMBER 24, 2010
[Marketing] Public Relations Lessons From Jesus, The Apostles And The Bible
And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity video, will be deluged by prospective clients. Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Tomorrow Christians around the world will be celebrating the birth of Christ. Here are three. Look at some of his parables. terrific story.
TWIST IMAGE | FRIDAY, OCTOBER 19, 2012
[Marketing] The Homogeny Of Social Media
Media pundits (like me) throw out terms like " transmedia ," "brand narrative," "marketing ecosystem." Brands are questioning the value of marketing on Facebook. If marketing on Facebook isn't working for you, maybe you're not doing enough to make it work? facebook marketing. marketing ecosystem. What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. Two contenders. this is only a spectator sport for me).
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] A Face for Radio: Writing Lessons Learned On Air
Engage Content marketing resources and insights from content marketing professionals. The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. image: flowizm ] If you liked this, try: Lead and I Will Follow: On Writing Good Leads 5 Tips to Fight the Writing Procrastination Gremlins Conquer the Writing Process (Or Let it Conquer You) What Making Sandwiches Taught Me About Marketing 5 Reasons You Hate My Blog Posts Tagged as: Audience , Insight , Queens , Radio , Radio broadcasting , Washington D.C. Home 1. Strategy 2.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 26, 2014
[Marketing] The Important Role Of Social Influencers
The customer is the most powerful tool in marketing. In fact some would say it’s changed the balance in the way brands actually market their product. And marketers aren’t going to be giving that up easily are they? '(Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. Image URL: [link]. Socialnomics
KIKOLANI | WEDNESDAY, JUNE 29, 2011
[Marketing] Why Writers Need Video & How to Do It Well in 15 Minutes a Day
But whatever future we’re writing for ourselves will need to be fueled with intelligent marketing, and video offers raw potential like little else. Find a regular rhythm, and the video marketing you were once too timid to try can suddenly soar ahead as the most powerful weapon in your marketing arsenal. This is a guest post by Sean Platt of Ghostwriter Dad. lot of writers make the mistake of assuming video isn’t for them. This makes sense, were writers. We build our worlds with words not images, right? Well, yes. made the same mistake, but I’m not making it anymore.
MINDJUMPERS | TUESDAY, JULY 27, 2010
[Marketing] Are You Missing Out On Opportunities To Connect With And Engage.
Follow Maria Hilden on Twitter Similar Posts: Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Social Media Marketing Policies and Education: The Employee Perspective Why Zappos.com Stands Out As a Best Practice Tags: customer needs , Digital identity , Fluidity , Maria Hilden , online business platform , online identity , online tribe , Stakeholders , Tribes Posted in Marketing & Communication Leave a Reply Click here to cancel reply. Old Spice Spoof nails it! She blogs at mariahilden.blogspot.com. It cannot stand alone, however.
BILL HARTZER | THURSDAY, MARCH 3, 2011
[Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at SortPrice.com. by Dave Felipe, SortPrice.com. Need proof?
BARE FEET STUDIOS | FRIDAY, OCTOBER 9, 2009
[Marketing] Help Rox Get the Good Mood Gig
No product endorsements required. Seems like a perfect opportunity to share aloha with the world. Voting is open and I am off to a late start. Can you help me get ahead? It’s easy! Just vote for me once a day until Oct 30. Please tell your networks too. am offering you a daily inspiration and email reminder message to help me out. It will come from Bare Feet Studios. This is a double-opt-in list – so you must click on the link in the email confirmation message you will receive instantly to receive the daily emails! If you know me at all, you know I am a collaborator. Hawai?i
MOBILEGROOVE | WEDNESDAY, MAY 16, 2012
[Marketing] Why Voice is THE Game-Changer
They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
BILL HARTZER | MONDAY, MARCH 31, 2014
[Marketing] Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names
According to an unnamed Google source, this is one of the marketing tactics that Google is using to encourage website owners to move their websites from a.COM,NET, or.Org TLD to the new.Google Generic Top Level Domain (gTLD). 'Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure. Let’s just see how this all plays out.
GEOFF LIVINGSTON | FRIDAY, JUNE 7, 2013
[Marketing] My First Novel, 19 Years in the Making
Without the business books, social media marketing experiences, and yes, failed attempts to find a publisher nine years ago, I would not have found the courage to release book myself. 'Image by Vindaloo. Over the past few months I babbled about a secret project in blog posts now and then. It’s time to lift the curtain and reveal the project. intend to release a science fiction novel at the end of summer. Here’s some more babble for you. Exodus (Book One of the Fundamentalists) has been 19 years in the making. Nineteen fricking long years. Check it out! and C.C. know that.
WRITTENT BLOG | WEDNESDAY, APRIL 30, 2014
[Marketing] 11 Ways to Write Damn Good Headlines
Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. The post 11 Ways to Write Damn Good Headlines appeared first on Inbound & Content Marketing Hub. 'I’m going to be bold here and create an ultimatum for bloggers. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Sufficiently scared? Use Odd Numbers. Ask a Question. Give an Order.
ENGAGING BRAND | SUNDAY, MAY 4, 2014
[Marketing] Show 484 - How To Get The Most From LinkedIn
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Anna Farmery speaks with Melonie Dodaro of Top Dog Social Media , Canada''s No.1 LinkedIn expert to find out more about the power of LinkedIn. Many of us use it.but do we really get the most from it? The statistics that suggest that we should take a new look at LinkedIn. . Who is LinkedIn for and why it is growing as a source of referrals. What is LinkedIn? Tweet this ).
KIKOLANI | FRIDAY, AUGUST 10, 2012
[Marketing] Fetching Fridays – Resources Mashup & Happy Little Clouds
How to Find Your Target Audience – Find out who your target audience is for content marketing through your sales team, support department, and analytics. The A-to-Z Guide to Creating Marketable Web Pages – When you create web pages, you target online visitors, search engines and the business. This guide to creating marketable web pages can help. 19 Reasons You Should Include Visual Content in Your Marketing – Take a look at 19 statistics that make the case for including visual content in your marketing strategy. The Resources Mashup.
SPIN SUCKS | TUESDAY, JULY 13, 2010
[Marketing] Ten Tips to Improve Your Writing
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? While everybody else tried to stretch into two pages dreams of DisneyWorld, Six Flags, or the beach, I wrote about the religious and historic significance of Rome, and how that one-of-a-kind culture has affected every generation since its Biblical beginnings. Yes, I was a nerd with a penchant for prose. also easily sunburned. or “can I verify this?’, Go to bed.
WEB METRICS GURU | WEDNESDAY, OCTOBER 13, 2010
[Marketing] Scraping for Data
According to the WSJ article: “… The market for personal data about Internet users is booming, and in the vanguard is the practice of “scraping. think PeekYou’s data will very nicely complement most Listening Systems and improve them vastly when it comes to influencer identification and certain applications of marketing and customer intelligence. It’s really much more important to assess why we want certain information than how the information was gathered. and Canada. It says it hands over only demographic information, not names or addresses.