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  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Why Blogging is Still Not Dying
    Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
  • ARI HERZOG  |  MONDAY, OCTOBER 11, 2010
    [Marketing] How KeywordLuv Promotes Your Blog
    When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
    The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Marketing] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Is Social Media Forcing Retirement? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
  • COLLECTIVE THOUGHTS  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] New Site Changes Online Auctioning
    The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • KIKOLANI  |  WEDNESDAY, JULY 4, 2012
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
  • SOCIALFISH  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
    They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. 'This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 19, 2011
    [Marketing] Link Building In 2011
    Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing&# instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
  • LOUIS GRAY  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Living On the Web With Chromebook Good for Battery Life
    No doubt the earliest models aren't yet putting too much fear into established PC market share unit leaders, who have to be watching the developments with some interest, but as someone who lives on the Web, and has access to the first model from Samsung, it's clear to see how the concept of a Chromebook provides value. If I want to rent a video, I can turn to YouTube or the Android Market. The Air, which I used much like the Chromebook, primarily for e-mail, social networking, playing music, etc., More: louisgray.com | RSS | E-mail | Cell: 408 646.2759.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    was in the market for luggage. can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. A post Christmas story that is worthy of your attention. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. Sales Rep: No.
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Marketing] Ads Worth Spreading 2013
    marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
  • BRASS TACK THINKING  |  MONDAY, APRIL 23, 2012
    [Marketing] How I Blog at Brass Tack Thinking
    It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
  • STAY N' ALIVE  |  MONDAY, OCTOBER 1, 2012
    [Marketing] Android is Finally "Enough", but I Still Miss My iPhone
    Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] 4 Outdated SEO Ideas
    In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 15, 2013
    [Marketing] Offline Retail Analytics Via Smartphone
    An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Is Bing The Best Search Engine?
    But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] A Quick Glance At SEO Ranking Factors
    Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
  • VIPER CHILL  |  THURSDAY, MARCH 11, 2010
    [Marketing] How I Helped Make a Bland Blog an Overnight Success
    For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
  • FRESHNETWORKS   |  THURSDAY, DECEMBER 20, 2012
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity
    Johnson’s background includes owning a successful event planning and marketing company that serviced various tech and non-profit clients, creating a visual arts gallery and education program, being published in a number of poetry journals, contributing to business and creative publications/blogs, and facilitating healing arts and women in entrepreneurship workshops. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • THIS, THAT AND THE OTHER  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Government Services Intermediation: The New Role for Cybercafes.
    Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Privacy? Your Life is Transparent!
    Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
  • BILL HARTZER  |  FRIDAY, DECEMBER 4, 2009
    [Marketing] 2nd Annual Biggest Search Geek Contest
    Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. Last year’s winner, Keri Morgret, went up against well over 1,600 search engine marketers to score a 76.8% The contest begins on December 1, 2009 and ends on February 19, 2010. Who knows?
  • CREATIVE RAMBLINGS  |  MONDAY, AUGUST 19, 2013
    [Marketing] 5 great articles you may have missed (August 12-18, 2013)
    Becoming a Social Connoisseur by Bryan Kramer (BrianKramer.com) Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Hannah Smith (distilled) Social Media ROI: 10 Quotes from Leading Marketing Pros by KC Claveria (KCClaveria.com) This Changes Everything: Social Signals, Your Website, and Google+ by Dustin W. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently?
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. MutualMind is a highly innovative and dynamic web application that helps marketing firms and public relation firms monitor the “word on the street&# in regards to brands that they are following – both your own, and your competitors. Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Digg this!
  • TWITIP  |  THURSDAY, MARCH 4, 2010
    [Marketing] Are You Obligated to Follow Back?
    March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
  • ARI HERZOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Thank You for the Memories in 2010
    Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
  • IDACONCPTS  |  TUESDAY, APRIL 1, 2014
    [Marketing] What Are “Fake Apps” and How Do You Avoid Them?
    Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. In late 2013, for example, a rush of fake “BlackBerry Messenger for Android” apps hit the market. 'Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. What Are Fake Apps? Messenger.” How Do You Avoid Fake Apps?
  • SOSHABLE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
  • SOCIALNOMICS  |  TUESDAY, JUNE 3, 2014
    [Marketing] Instagram Video Ads Will Soon Play on a Smartphone Near You
    According to Instagram director of marketing Jim Squires, only 15 advertisers have approval to display images on his company’s platform. Content creators and marketing teams will be challenged to make truly creative and meaningful videos that capture the unique sensibilities of Instagram users. Online marketers should pay close attention to these early examples of video advertising, since they will dramatically change the way we engage with content. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed.
  • SOCIALNOMICS  |  MONDAY, MARCH 31, 2014
    [Marketing] Physical Fitness Industry Working Out with Social Media
    If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. 'Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing] Is Facebook Your Company’s Best Social Option?
    'Companies are leaning more and more into the world of social media for their marketing endeavors. Whether it’s a new company trying to get its feet wet, a semi established business working on broadening its customer base, or a successful one reaching out with social media for not only marketing, but also community and public relations, social media is a must have for businesses, and the old standby Facebook should not be overlooked. Same thing goes for business cards, your web page and any other media and marketing about your business. Word of mouth is key.
  • JEFF KORHAN  |  MONDAY, AUGUST 2, 2010
    [Marketing] Beta Your Small Business Innovations
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « High School Reunions - The Ultimate Social Meet-Up | Main | Lighten Up Your Social Media Life » August 02, 2010 Beta Your Small Business Innovations One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time.  The idea is to get to market quickly, and then let the members of your community tell you how to bring everything to its best completion. 
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] How Blogging Enhances Your Sales Presentations - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Marketing with New Media in Mind | Main | How Often Should I Blog?  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling.  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling. » September 08, 2010 How Blogging Enhances Your Sales Presentations Most people probably think of blogging as writing.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 17, 2010
    [Marketing] Is Your Twitter Addiction Paying Off
    Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Mack is.60
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Experiencing Electronic #Natitude
    The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] School PR, give Google a chance & bad salt water
    There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 4, 2013
    [Marketing] Fourth of July @ Your Own Pace
    Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009   Twisted Recipes - 2010   Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg  this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 12, 2012
    [Marketing] How I’m Building My Press Distribution List
    I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
  • LOUIS GRAY  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] The Social Graph Is Not Enough to Find a True Me
    Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] NPR Features News Acceleration, Our Ability to Consume It
    Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
  • WEB METRICS GURU  |  TUESDAY, JULY 24, 2012
    [Marketing] Radian6 Big Data
    Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data  announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • SOCIAL EMAIL MARKETING  |  TUESDAY, JUNE 15, 2010
    [Marketing] Evolutions in lead generation and nurturing in an age of social.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] How To Get Tapped For The Projects You Want
    Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
  • JEFF KORHAN  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Be the Solution To the Right Problems
    This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
  • SOCIALNOMICS  |  MONDAY, MAY 9, 2011
    [Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
    Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE).  This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
  • ENGAGING BRAND  |  SUNDAY, MARCH 28, 2010
    [Marketing] Are you emotional enough?
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
  • KIKOLANI  |  MONDAY, DECEMBER 10, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how? Almost. Then it hit me. Bloggin
  • BRASS TACK THINKING  |  SUNDAY, JUNE 6, 2010
    [Marketing] Welcome to Brass Tack Thinking.
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • BRASS TACK THINKING  |  TUESDAY, JUNE 8, 2010
    [Marketing] Welcome to Brass Tack Thinking
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • FIREBELLY  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] Starbucks launches city vs. city coffee competition
    Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
  • BILL HARTZER  |  MONDAY, JUNE 11, 2012
    [Marketing] Overblog – How to Make the Most of Social Media
    This is a great website for those looking for a better way to integrate their social media into their marketing. If you are looking for a new way to bring something special to your social media marketing, then you will want to take a second look at Overblog.com. If you have ever tried to add your social media content to your blog , you know how troublesome it can be. Setting up automatic tweets, and posts is pretty easy, but what if you want to add stuff that is happening live? Signing up for an account is relatively simple. to your blog. button to begin posting to your blog.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] 10 New 2012 Social Media Stats = WOW!
    Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market. Some shocking statistics were released by Edison Research. These stats come from the best & brightest in the business ( Jason Falls , Jay Baer , Tom Webster , Mark Schaefer ). Some of top “wow” statistics (based on Baer  analysis): 10 Wow Social Media Statistics: 1. 47% = Facebook has greatest impact on purchase behavior. Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. population overall.
  • KIKOLANI  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Fetching Friday – Resources Mashup & Less Than a Week to Blog World
    10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. 12 video demo tour of the Ontolo Link Building Toolset – a toolset which sets out to automate some parts of the link building process, quickly connect you with the most important websites in your market, and more. Making Money Online / Marketing / Reputation. The Resources Mashup. Blogging / Writing. Facebook. Find out! Find out!
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
    64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
  • KIKOLANI  |  TUESDAY, DECEMBER 6, 2011
    [Marketing] Writing Around the Web – Keyword Research, Google+, and Google Analytics
    How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both. Analytics.
  • NOWSOURCING  |  THURSDAY, MAY 8, 2014
    [Marketing] A Great Infographic is Only as Good as its Story: An Interview With Alex Kenemer, Head of Research
    ” That is the traditional broadcast marketing way of thinking– Free entertainment, but you must sit through advertising. Due to a bad track record in marketing, they’ll let us pull out all the stops and without fail, those are always our best infographics. 'When you look at an infographic, the first thing you see is a compelling design. Once you’re past the appealing visuals, there has to be a compelling story and quality research that’s truly the backbone of the infographic. And that’s not really much of an exaggeration. So where’s the medium?
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
    They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 29, 2010
    [Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
  • BILL HARTZER  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] How to Effectively Use Funnels in Google Analytics
    When you are looking at managing your traffic, marketing and advertising it is important that you are aware of what users are surfers, and which are prospects. This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels.
  • FEVER BEE  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Uprisings and Communities
    Do you want to do more for existing customers, generate great feedback and reduce your marketing expenditure?  High speed, sudden impact. That's what most companies want. Huge followings within weeks. It's  It's not hard to achieve, in fact, it's becoming quite common. Just do something unusual or something that sparks a strong emotional reaction.    But the impact doesn't last. Once the issue fades, the audience dissipates. That amazing sense of community people in Egypt feel today, will be gone in a few weeks. The difference is huge. 
  • KYLE LACY  |  FRIDAY, JUNE 25, 2010
    [Marketing] The Power of Douglas Karr and DK New Media
    Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes  by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should.  This doesn’t do him or his company justice.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite
    15 Epic Marketing Fails [FUNNY] – So to follow up on our last “bad marketing” post, I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world. 25 Quick Social Media Tricks And Ideas For Bloggers – A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
  • LOUIS GRAY  |  SUNDAY, JANUARY 16, 2011
    [Marketing] A Cloud-Centric Web Makes Device & OS Switching Easier
    Switching between phones was even easier, as on Android, I was able to redownload all my paid apps from the Android market, free of charge. There is a tug of war going on in your mobile devices and your desktop OS - between the world of apps and that of cloud-based Web services. The applications, usually designed and optimized for your particular environment, serve as familiar tools for you, and improve your productivity, bring you news, enabling you to do new things or they may simply entertain you. Clearly, I have more cutting to do.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] How a Social Media Release Can Help Spread Your Story
    is a logistical and planning specialist, providing a wealth of experience in media services, promotion, marketing, audio-visual production, and distribution, as well as event and corporate strategic planning and implementation strategies. Guest post by Andy Donovan , founder and president of Donovan Group Inc. and a proud Canadian. consider myself a bit of a story teller. And conversely, I enjoy other story tellers. With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online.
  • JEFF KORHAN  |  FRIDAY, APRIL 23, 2010
    [Marketing] How to Say Thank You with Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Brand Your Social Media Value | Main | Facebook LIKE is Like an Open Book » April 22, 2010 How to Say Thank You with Social Media This has been an exceptional week for me and my family.    If you are pounding out your marketing message with mostly silence in return, then you probably need to work on your engagement. These occurrences are not linear events.    Everything is interconnected.    It all matters.
  • JEFF KORHAN  |  TUESDAY, JULY 27, 2010
    [Marketing] Social Engagement Works - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Emotions | Main | High School Reunions - The Ultimate Social Meet-Up » July 27, 2010 Social Engagement Works We all know that engagement is the key to success with social media.    Now consider translating that to your work off of the social networks. This year I selected three words as reminders for driving my business.    These three words are:  Strong, People, and Energy.   Why?    Why? 
  • JACOB MORGAN  |  MONDAY, JULY 30, 2012
    [Marketing] Welcome Earl Alikpala to the Chess Media Group Team!
    Earl brings a unique background to the team since he has a degree in biology and is currently finishing up another degree in marketing management with an emphasis in entrepreneurship. We have several new initiatives coming up which Earl is going to be leading for us (I will share these soon) and we anticipate that he will be able to apply his knowledge and experience to multiple facets of the company ranging from marketing to strategic planning to client services. Connie and I are very pleased to welcome Earl Alikpala to the Chess Media Group team. Welcome to the team!
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 21, 2013
    [Marketing] Want Success? Then Work Hard!
    That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. 'Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
  • LAUREL PAPWORTH  |  SUNDAY, MARCH 7, 2010
    [Marketing] Academy Awards: Oscars Social Media
    Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
  • VIPER CHILL  |  SUNDAY, MAY 20, 2012
    [Marketing] I Couldn’t Think of a Better Title Than This
    knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
  • TWIST IMAGE  |  SUNDAY, APRIL 27, 2014
    [Marketing] Humanizing The Company
    If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. content marketing. digital marketing. marketing blogger. marketing in the round. marketing podcast. 'Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. arment dietrich.
  • CONVINCE & CONVERT  |  MONDAY, JULY 2, 2012
    [Marketing] The Power of a Question
    Every time we boil our marketing data down to a “what” and leave it at that, we make the same mistake. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. The average age of our floor was 58. No one was 58. For most of us, it’s the same one: “Why?”.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 23, 2008
    [Marketing] Blogging: Social Media is Not Only About Social Media Sites
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing&# efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
  • SOCIALNOMICS  |  MONDAY, AUGUST 9, 2010
    [Marketing] 3 Reasons Why CEOs Hate Social Media
    PLUS, it takes your marketing posture from a one-way, blanketing, bullhorn approach to a more intimate, just-in-time interaction; offering the opportunity for a more detailed, valuable and more PROFITABLE conversation and connection with your audience (and you don’t need a Black Belt to do it). By Erik Qualman. Allan Mulally [ Ford ], Tony Hsieh [ Zappos ], and Howard Shultz [ Starbucks ] embrace social media and their companies have benefited. However, many CEOs despise social media. The first may be more fun [name calling], but the later is more productive and beneficial.
  • DANNY BROWN  |  MONDAY, SEPTEMBER 6, 2010
    [Marketing] Your Best Work is You - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Your Best Work is You September 6, 2010 26 voices share yours! Share Save If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? Perhaps my favourites for whatever reason, but best? don’t know. And what defines our best work? Is it the educational post about using the latest social media tool or application? So, where would  you recommend us to go? Thanks for this.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Augmented Reality needs to jump the shark
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Jumping the Shark defined ).
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Marketing] Fetching Friday – Resources Mashup & Red Pandas
    Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content
    Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder. Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Look tasty?
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Marketing] Twitter and Blogging, Tips and Tools
    If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately.  Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post.  Final step: tweet.  Weird?
  • CONVERSTATIONS  |  THURSDAY, MARCH 27, 2014
    [Marketing] Blog Posting Mantra No. 5 – Add Eye Rests
    Read more on being generous to your readers at DIY Marketers. 'On most freeways and highways, a rest stop is good for drivers and passengers to stretch their legs, grab a refreshment, and other things necessary to get through a long stretch of road. Similarly, a long stretch of text without an eye rest makes for weary readers. Writing for the web is different from writing for print. Probably much different than what you learned in school. If we are to  write with the reader in mind  (and who and how they might share what you’ve written), we must be aware of their reading habits.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The Best Social Media Advice I Learned in Kindergarten
    In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 25, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media analytics , social media measurement , social media metrics , social media ROI , social media tools , Swix , web analytics Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 27, 2013
    [Marketing] Last Chance to Get on Special Pre-Order List for My New Book
    My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s marketing that is so useful, people would pay you for it. Access to a special “Making of Youtility” guide I’ll be creating about the writing and marketing of the book. Youtility is all about the marketing of helpfulness. Last Chance to Get on Special Pre-Order List for My New Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'image from bigstock.com. Here’s the plan. What is Youtility? d sure appreciate it.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • SIMON MAINWARING  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Why ‘being cool’ and ‘doing good’ are now demanding bedfellows
    A powerful intersection of messaging and meaning is transforming the marketing landscape. Some might argue that this shift in behavior is sufficient of itself, but that shift will be short-lived if the Board, executives and marketing department can’t substantiate and quantify its bottom line value to the company. So as brands become more purposeful, and non–profits become more sophisticated marketers, there is growing pressure on both parties to tell their stories in ways that motivate sharing. But this is not without its perils.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
    Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
  • SOCIAL WAYNE  |  SUNDAY, MAY 8, 2011
    [Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
    Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
    I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? &# message saying they changed their mind. Hm Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 21, 2012
    [Marketing] 6 Common Mistakes in Online Community Development
    Plenty of marketers, entrepreneurs and enthusiasts are out there creating successful communities. LitReactor found a business opportunity and pursued it with an aggressive marketing strategy. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] 3 Videos Inspire You to Do Anything
    Each video is about marketing and imagination. 'If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
  • LAUREL PAPWORTH  |  MONDAY, MAY 17, 2010
    [Marketing] Facebook: Reclaim Privacy Security and Safety
    Social Network Marketing Campaigns: Features Attributes (14). Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Which is an intelligent way to do newsgathering and newsreporting if you ask me.
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 19, 2012
    [Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
  • TWITIP  |  MONDAY, JANUARY 11, 2010
    [Marketing] Big Business: Don't lose out to small businesses on Twitter
    Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social&# element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
  • DANNY BROWN  |  SATURDAY, AUGUST 14, 2010
    [Marketing] Evolution of the iPod - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Evolution of the iPod August 14, 2010 18 voices share yours! Share Save Next year, Apple’s iPod will celebrate its tenth anniversary. Say what you want about Steve Jobs, the guy knows how to create an icon. Before iPod, we were all supposedly happy with our Sony Walkman’s (or Discman’s, if you were posh). Who would have thought that a computer manufacturer would turn all that on its head and change the way we buy and listen to music forever?
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