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  • TWIST IMAGE  |  SUNDAY, AUGUST 25, 2013
    [Marketing] Get Ready For The Collaborative Economy
    He''s got a great mind for business, technology and marketing. marketing podcast. 'Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is on to a new thing. He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). He''s currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). In June of this year, he launched his latest research report called, The Collaborative Economy.
  • WEB METRICS GURU  |  THURSDAY, MARCH 17, 2011
    [Marketing] New York DataStories meetup next Wednesday @ WCG
    Anyone who shows up next Wenesday will probably be able to get a free signed copy of the book , and this will be a book you'll want to own, especially if your into marketing, sales or public relations.  I know it’s a busy week in New York City with several events and conferences happening all over the city … but  … there is one event, one event you should not miss, and I’ll definately be there as well. because it’s my own meetup group, DataStories. BOOK REVIEW: Pre-Commerce: How Co’s & Customers R Transforming Business Together. Anyway.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 50 Power Twitter Tips
    If your only marketing efforts are on Twitter, start building an email marketing list. A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed !). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link. broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Technical.
  • LOUIS GRAY  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Winning Unconventionally
    While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. No two fingerprints, people, or businesses are exactly alike. Regardless, the team is winning unconventially, changing the rules to match the talent set provided.
  • SIMON MAINWARING  |  SUNDAY, NOVEMBER 18, 2012
    [Marketing] Here we go…opening the Social Branding Blueprint for the first time together.
    Just imagine the bigger stages you could speak on, the thousands of extra people you could train, the countless word of mouth referrals, or the larger companies, projects or fees you could command if you got the same marketing support as the top brands in the world. This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that. To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. Exclusive Online Training Program (Value: $2000).
  • PROACTIVE REPORT  |  THURSDAY, SEPTEMBER 3, 2009
    [Marketing] Social Media Training a Good Investment
    The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Mastering social media skills is definitely a priority requirement,” says Betsy Berkhemer of Berkhemer Clayton , a retained executive search firm based in Los Angeles that handles senior level assignments in corporate communications, marketing and public affairs. It’s expected to grow at an annual rate of 34%. UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 19, 2013
    [Marketing] How Fake Reviews Ruin Your Reputation
    Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. 'Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Very bad idea. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. That’s a double whammy. I’d like to take this time to save you the trouble and expense – indeed, the experience – that is affecting Samsung’s brand. Don’t buy fake reviews! Is it worth the risk?
  • PROBLOGGER  |  TUESDAY, NOVEMBER 6, 2012
    [Marketing] A Community Starts with 1,000 Members
    It was a good opportunity to connect and meet people, but it was also the touch point to invite people who shared in my interests of branding, sales, and marketing. These aren’t communities, they’re marketing platforms. Jeremy Miller is the President of www.StickyBranding.com , a sales and marketing consultancy specialized in brand-based demand generation. This guest post is by Jeremy Miller of www.StickyBranding.com. It’s easy to see the successes bloggers like Darren Rowse and Chris Brogan are having with social media and think, “I want that.” They simply consume.
  • PROBLOGGER  |  FRIDAY, MARCH 15, 2013
    [Marketing] Making Money Online – The NEW Standard
    If it was the latter, it falls into the “old standard” of Internet marketing: Give the customer the answer, in the form of a one-size-fits-all product that can be sold over and over again, at little to no cost. Focus your design on what the market wants and expects. changed my theme, focusing this time on what my target market expected (whether consciously or subconsciously), and the results were stellar. This model can work, but what about those of us who are in a market where our target customers aren’t exactly desperate? ve been a leech for most of my life. Great.
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Case Study: Implementing Enterprise Collaboration at TELUS
    and was overcome though a combination of corporate programs, education sessions/resource, internal marketing, and several other programs. Dan Ponteract , the Senior Director / Head of Learning & Collaboration at TELUS, recently gave Chess Media Group an inside look into their journey of implementing Enterprise 2.0 tools within their organization. The discussions with Dan showed us that implementation is a process with many steps and milestones and these processes have been recently recorded in the case study, Implementing Enterprise 2.0 at TELUS. The push for Enterprise 2.0 at TELUS.
  • FIREBELLY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Instagram Direct: 5 Must-Reads
    Six Ways Brands Can Use Instagram Direct For Marketing. 'Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads. Introducing Instagram Direct. By Instagram  We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. Instagram Direct helps you share these moments. Too Different, Not Different Enough: Why Instagram Direct May Fail.
  • FIREBELLY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Twitter IPO: 5 Must-Reads
    But does the stock market’s reaction to Twitter’s IPO mean another tech bubble is forming? 'Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. Twitter IPO: Why the Rest of America Doesn’t Care. And few people do.
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 3, 2012
    [Marketing] Why Online Influencer Outreach is Overrated and How to Fix It
    It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. There are two reasons for this. Of course not.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 19, 2011
    [Marketing] What Are You Doing With Abandoned Shopping Carts?
    Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. mail marketing isn’t always about promoting your business aggressively. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? But what about the online environment?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: online , Video Marketing , YouTube This entry was posted on Friday, February 25th, 2011 at 10:38 am and is filed under Video Marketing.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 11, 2011
    [Marketing] The YouTube Creator Institute
    YouTube is one of the top video marketing and video sharing websites online. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: content , Video Marketing , YouTube This entry was posted on Friday, March 11th, 2011 at 10:22 am and is filed under Video Marketing. About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
  • SOCIAL WAYNE  |  SUNDAY, MAY 8, 2011
    [Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
    Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
    I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? &# message saying they changed their mind. Hm Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
  • SOSHABLE  |  SUNDAY, APRIL 6, 2014
    [Marketing] How Social Media Can Serve Your Business
    company such as Storage Pods uses social media and technology in its markets to encourage people to rely on the firm whenever people move or need to store their personal belongings. 'Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. Social media has changed the way businesses are run. But it doesn’t stop in the office.
  • JEFF KORHAN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Can Social Media be Effectively Outsourced? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Start a Blog | Main | Social Media and Small Business Marketing to Older Adults » August 26, 2010 Can Social Media be Effectively Outsourced? Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well.  Nevertheless, lets take a closer look to fully understand the dynamics involved.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] 0-60 Series: Day Six - Smart Infosumption with Google Reader
    Here are just a few (business-centric) sites I'd suggest: Drew's Marketing Minute. Today, we start subscribing to RSS feeds that are relevant to you and your business. Ideally, you did your homework and opened a Google Account, yes?  And you wrote at least one practice post on both Day 4 and Day 5, right?  Excellent because that's where we start here on Day Six - Smart Infosumption with Google Reader. Objective : To begin receiving a Relevant Signal Stream (RSS) through your RSS feed aggregator. Provide a storage house for the more valuable information. Tools : Google Reader. Subscribe.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Stories From Smaller Nonprofits: Isipho
    Throughout December Diva Marketing will highlight stories from smaller nonprofits.   He does marketing and fundraising, and is always spreading the word about Isipho. My dad has worked in digital marketing for a long time, and I’m 15, so I’m on it all the time. Yes, Virginia there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know they abound and give to your life its highest beauty and joy. Francis Pharculles , The Sun There are people who play Santa year long. My name is Miranda Lynch. It was really overwhelming.
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 10, 2012
    [Marketing] Are You Using A Website Monitoring Service?
    An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. They will check your home page, your shopping cart, and any other pages that are important to you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Does Your Content Grab People’s Interest?
    Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize. The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Perhaps we need a new word to describe content – how about engaging, since that appears to be the most popular type of content.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 12, 2011
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, DECEMBER 11, 2011
    [Marketing] Small Businesses – How To Help Them
    It used to be that everyone shopped locally, which in turn kept dollars in the local market. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States. It would be nice if banks would favor small businesses over large corporations when it comes to lending money.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 17, 2011
    [Marketing] Is Search Privacy Important To You?
    at DuckDuckGo for the search phrase “small business marketing minnesota.&# Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. Good luck in that.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 29, 2012
    [Marketing] Don’t Be a Social Media Guinea Pig
    We’re financial planners, attorneys, consultants, fundraisers, and marketers in a world where social media is only one piece of the marketing puzzle. Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. When it comes to social media, there are few sure bets. One thing’s certain, however:  people go nuts for new stuff. Of course not.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 3, 2012
    [Marketing] Social Pros 14 – Jason Falls, Social Media Explorer
    Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. come from the Internet marketing aspect of all of this stuff, and social media is a small part of what I do. We need less attention around online marketing.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Business Assets and Relationships
    If you cannot differentiate your company such that you value is readily apparent in the markets you serve, then you are indeed in a race to that zero valuation. The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? Hard Assets in a Forever Recession. It owns you.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Summer Reading 2013
    'There have been a slew of new business books that have come on to the market lately. Markets have crashed. " Converge - Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. About the book: "To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Summer should be here. some time soon, right? Jobs have disappeared. Employment.
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 27, 2010
    [Marketing] Welcoming New Members to your Online Community
    Social Network Marketing Campaigns: Features Attributes (14). One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. And registrations are important for identity in online communities. It’s really no surprise as mass social network audiences learn what really suits them. Related posts.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] The 7 New Roles Agencies Must Play to Survive Real-Time Business
    Marketing and communication has moved from a series of lakes (campaign>>analyze>>modify>>repeat), to a waterfall where you’re doing the communicating and the analyzing and the modifying all at once, every day. As marketers, we weren’t trained for this. That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. Tweet Change is all around us, in many shapes and guises. Everything happens faster now. Or sauce.
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] When it Comes to the Future of Work, Would Your Rather Try or Succeed?
    When I first started helping companies with things related to the future of work I would be be collaborating with people who had job titles such as: CIO, VP of IT, Head of Marketing, Global Knowledge Manager, and others. 'I’m oftentimes amazed at how many times I speak to people running future of work or collaboration initiatives for their company who are just not prepared to do so, and it’s not their fault. Organizations are in a tough spot. Many of them see and feel that the world of work is changing but they aren’t sure what to do about it. Send to Kindle.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • PROBLOGGER  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] 6 Ways to Sell a Website, and 4 Ways Not to Sell One
    The biggest mistake I see being applied to website sales is one that’s repeated in almost all aspects of online marketing: using the same tactics for very different audiences. It’s a philosophy that can be applied to everything from online marketing to selling your own websites, and it always produces good results. If your site is on the market without any profit optimization, you’re making a huge (and potentially costly) error. Look at rule two again—you’re marketing your website to other marketers. Six steps to a successful site sale.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 13, 2012
    [Marketing] Why Google Loves My Blogs (and How to Get it to Love Yours)
    I’ve been marketing online since the 90′s. Melody McKinnon holds 52 certifications in business, marketing, writing, nutrition, biochemistry & general sciences. This guest post is by Melody McKinnon of Canadians Internet Business. The latest algorithm updates from Google have broken the hearts of many blog owners. The search engine appears to have lost interest in many of them. Yet on every website and blog I own, my attention from Google has increased—even on blogs less than a year old. It’s no longer a matter of superficial gestures and pretty words.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] B2B Storytelling
    Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. When we produced the first YouTube B2B comedy in 2006, our video didn’t sell any two-million dollar IBM mainframes, but it earned extensive coverage from press and analysts, and increased our blog traffic by over 25 times. Wrong. The focus should be on engaging conversation with influencers who matter. It’s the first step toward social business. Here’s  the first episode of six: (Video: Watch this video on the post page).
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
  • ENGAGING BRAND  |  SATURDAY, FEBRUARY 22, 2014
    [Marketing] Show 474 - Scaling up Excellence
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks Huggy Rao about how Scaling up Excellence , a new business book he has co-written with Bob Sutton. We discuss. How to recognise excellence in business.
  • PROBLOGGER  |  THURSDAY, APRIL 18, 2013
    [Marketing] How LinkedIn Groups can Explode your Blog Traffic
    Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. Free LinkedIn Groups marketing turns to profit. Essentially, putting your blog post on a LinkedIn Group wall is like direct mail marketing to a targeted audience, who are likely to click back to your site. 'A Guest Contribution from Fiona Hamann. The answer is LinkedIn Groups. What is a LinkedIn Group?
  • CHRIS BROGAN  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] How To Write Three Blog Posts A Day
    50 Blog Topics Marketers Could Write for Their Companies. But then again, I write for Dadomatic , Escape Velocity – your second favorite blog , for [chrisbrogan.com] , for American Express OPEN Forum, for Entrepreneur Magazine, for Man on the Go , for Third Tribe Marketing , and on my next book with Julien. Some of us love to write. Some of us need rituals to get there. Others of us need to get “into the groove&# (or the zone) to get writing. Some of us have a time of day to write. There are all these variables. write upwards of 4000 words a day on various projects.
  • BILL HARTZER  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Search Engine Optimization Tip: Include Keywords in URLs
    Think about your niche market for a moment. Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. Do you have any of your effective keywords in it?
  • BILL HARTZER  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Social Media App: Virtual Contact Twitter Application
    As Virtual Contact is new on the market, twitter is the first client we’ve decided to take above and beyond in this fashion but as the world of social media grows, other platforms such as Facebook, LinkedIn and others are in the works. I recently sat down with the folks at eMarketing group, the makers of the Virtual Contact Twitter app. The following are notes from our discussions. Virtual Contact takes all the functionalities one would expect from the Twitter platform and takes them a step further. – Manage automatic tweets (automatic-messages). – Shorten your URLs.
  • TWIST IMAGE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” book I ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • BILL HARTZER  |  MONDAY, JULY 20, 2009
    [Marketing] comScore Search Engine Rankings for June 2009
    Google has 65 percent market share, Yahoo! percent market share. percent search market share. percent market share, a 0.4 If you’re interested in reading more about Bing.com’s search engine market share, here are a few links: comScore: Bing Barely Gaines Share In June 2009. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. has 19.6
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] 8 Reasons to Add an Ecourse to Your Blog
    Sonia Simone told us she didn’t really, really understand her niche until she launched her ecourse, the Remarkable Marketing Blueprint. The biggest market in all topics is the beginner market. This is a guest post by Kelly Kingman of StickyEbooks.com and the co-creator of Engaging eCourses. great ecourse can make a huge difference to your blog and your business. In fact, I can name eight fantastic reasons why you should add an ecourse to your blog. But first of all, what exactly do I mean when I say “ecourse”? basis for community. points of connection with your audience.
  • SOCIALNOMICS  |  MONDAY, AUGUST 5, 2013
    [Marketing] 3 Easy and Creative Ways for Brands to Use Instagram
    Brands came on board and adopted the application as well, and now there are so many creative and fun ways to use the app to your advantage (aka your marketing arsenal). 'Instagram has been an app of choice for many especially because you can revamp images with filters to make them more unique and creative. Behind the Scenes - One of my favorites is the behind the scenes content, which allows the audience to see a different side of the brand. Example: Threadless. How-To Videos – These are great for a quick snapshot on how to make something. Example: Jill Hanner. Example: ABC News.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 25, 2011
    [Marketing] How to Get More Eyeballs on Your Affiliate Links
    During the early days of my affiliate marketing business, I would write a post promoting a particular product or service as an affiliate and move on. My “Aha” moment as an affiliate marketer. Affiliate marketing is a numbers game. If you are an affiliate marketer, you know it takes time to become familiar with a product or product line and publish quality content. Peter Lawlor is a successful affiliate marketer and contributing author to the Definitive Guide to Affiliate Review Websites and B2Web. This guest post is by Peter Lawlor. price. Price.
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • WISDOM LONDON  |  TUESDAY, JUNE 1, 2010
    [Marketing] Are we now social consumers? And where are the social businesses?
    There is one notable exception though …Starbucks who seemed to have grasped the concept of social media marketing well and of course everyone loves a cuppa. Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it? What I want from online retailers » Are we now social consumers? And where are the social businesses? I’ve noticed something about the way I decide what to spend my money on. It’s changing. I think I’ve become a social consumer. Experiences count.
  • JEFF KORHAN  |  SUNDAY, AUGUST 29, 2010
    [Marketing] How to Start a Blog - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Seductive Social Media | Main | Can Social Media be Effectively Outsourced? Because they are commons concerns small business owners have with social media marketing. Because they are commons concerns small business owners have with social media marketing.  Let's take a look at some of the common challenges, some solutions for overcoming or working around them, and then a step-by-step process for how to start a blog.
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2011
    [Marketing] Why Honesty Matters … for Blogs and Brands
    Here’s my personal take on these two ads: I think it was because Apple embraced its market more in producing the latter format. With the “I use a Mac&# format, they were trying to target a new market—people who use Macs were talking to people who don’t. Second, know your market. You can have the best hair restoration product in the world, but marketing it to the Hair Metal glam rock set is probably not going to work out so well. This guest post is by Enzo F. Cesario of Brandsplat. Will someone please tell me what “hip&# means? Early 20s?
  • JUGNOO  |  TUESDAY, MAY 28, 2013
    [Marketing] Do happy customers have less social media value than angry customers?
    Online reputation management has become a growth industry within social marketing, resulting in a number of new social presence tools and monitoring platforms. Sam Fiorella is a Partner at Sensei Marketing and the co-author of Influence Marketing: How To Create, Manage and Measure Brand Advocates.). 'In the era of social media, customer service teams are on high alert for negative sentiment, to the point which they may be ignoring happy customers and alienating potential brand advocates. After a recent experience with Delta Airlines, I think we have. While
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] How to Use Pinterest to “Pin Down” Your Target Audience
    'The number of social media outlets found on the market today is astounding, leaving many business marketers to give up the nostalgic idea that a customer’s experience is based on face-time alone. This means, of course, marketing efforts should be targeted more towards the powerful female shopper. With this notion in mind, it seems a pertinent and necessary action for smart and serious business marketers to look at social media as a tool for creating content for women shoppers. Here are a few tips for using Pinterest to “Pin Down” your target audience: 1. 
  • SOCIALFISH  |  MONDAY, JANUARY 13, 2014
    [Marketing] [Artomatic Diaries] Getting started with Twitter branding and follow strategy
    I’ve also decided that the “voice” of Artomatic, since we work with artists and musicians (as opposed to more corporate-sounding lawyers or doctors or marketers – ha), can basically be my voice. 'This is the first (real) post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I’d like to share with you the work I am doing as we go along. See more here. ———– First things first, a little scene-setting. It could be every 2 or 3 years. Think about it.
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Changing Your Habits in 3 Steps
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Changing Your Habits in 3 Steps August 11, 2010 | by Tamsen McMahon View Comments Our habits shape us. They’re the actions we repeat, over and over again, that make us who we are. They come in many forms. Our routes to work. Our patterns of speech. What we eat. Or drink. How we approach a challenge. How we spend our days. There are times, of course, when we want to change a habit. But But we can’t just stop them. Into change.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Day 16: People of color impacting the social web – Anil & Varsha Chawla #28DaysofDiversity
    She currently oversees email and mobile marketing, Business Intelligence, and mobile BI products. In addition to attending key marketing and social media events and conferences, she has been involved with local tweetups, the local chapter of the Social Media Club, and un-conferences such as BarCamp, ProductCamp, and AnalyticsCamps for the last few years. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 Paying Employees for Innovative Ideas: Why It Doesn’t Work By Gini Dietrich | Email | Print | 25 Comments | Last week I had the pleasure of meeting Christopher Burgess in person. Cool idea, right? vehemently disagree. Don’t get me wrong. HAHHAA!!
  • VIPER CHILL  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] ViperChill Monthly Report 12 (The Last One Ever)
    viral marketing: 753. I’ve showed it to a number of online marketers and they couldn’t wait to get their hands on it. really think this is going to change the affiliate marketing industry. Well, I will be doing a report every six months or so, but this is the last one I’ll publish monthly. As of October 17th 2010, it will have officially been one year since I relaunched ViperChill. should finish the year with just over 10,000 subscribers , which isn’t a small feat (any blogger will attest to that). Overall Traffic. Visits : 45,243. Sphinn.com: 1,322.
  • SPIN SUCKS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] #FollowFriday: Doug Davidoff
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 20 2010 #FollowFriday: Doug Davidoff By Gini Dietrich | Email | Print | 3 Comments | If you own a business, lead a business, want to own or lead a business someday, or are in sales or business development, then The Fast Growth blog is a must read. Thanks.&#
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] #FollowFriday: The Bike Whisperer | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery. The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert.
  • PROBLOGGER  |  FRIDAY, JANUARY 11, 2013
    [Marketing] How to Get Paid to Double Your Blog Traffic: a Technique 99% of Bloggers Won’t Dare Try
    You give people an incentive to market your business. The best way to grow your blog is by getting support from other bloggers and marketers in your field and the best way to get this support is by creating a product. This approach is unlike guest blogging, article marketing, or SEO. Step #1: Market and product research. Help people one-on-one, via Skype or email, to find out what their major challenges are; this will also reveal exact terms and key words they use and this can be very powerful marketing material. Step #4: Market your product. Solo ads.
  • JEFF KORHAN  |  TUESDAY, MAY 24, 2011
    [Marketing] Give Bing a Chance
    Google still stands tall as the king of search – controlling nearly 65% of the market. Factoring Social into Your Business Marketing. Social will continue to influence how operate our businesses – especially our marketing. However, Bing is giving them a run, thanks in part to their partnership with Facebook. The Future of Web Search is Social. Google and Bing both understand the future of the search is going social. Because that’s where the action is. The social networks are where there is the most activity on the web. But social media is changing that.
  • KIKOLANI  |  FRIDAY, JULY 8, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Phoenix Haboob
    12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! step by step guide to effective online article marketing – the post Panda strategy. 13 awesome Twitter lists for inbound marketers to follow – looking for some new information on social media, email, SEM, and SEO? This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 2, 2013
    [Marketing] How Social Media and Streaming Have Influenced the Music Industry
    to grapple with these new methods of listening, distribution, connecting and marketing. This helps them not only make use of social insights in their daily marketing and PR efforts, but also to determine where they should even tour. Sure, that dynamic still exists somewhat today with paid download-based stores like iTunes, but more than ever, music fans are turning to ad-or subscription-based streaming services like Pandora and Spotify, which, as of July 2013, boasted over 24 million and 200 million users respectively. How so? Listening is Streaming. Or something like that.  .
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 11, 2013
    [Marketing] Deconstructing Identity in the 21st Century
    The worst engage in personal branding tactics to position images for personal acceptance by communities and markets. Andy Warhol saw Marilyn Monroe in many different ways… Never before has the individual identity been so empowered, nor has personal empowerment relied on others to this degree. Identity in the hyper-connected digital era exists in a paradox. As we sacrifice privacy and more of our personal lives come online, the singular concept of a man or woman in control of their own manifest destiny falls. Our peers and family members add their own touches to the picture.
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] Twitter Blunders by Big Companies: Learn from Others’ Mistakes
    All it takes is marketing knowledge and common sense to manage a Twitter account for a business. 'Twitter can be a place to connect with consumers, promote new items and create conversation about your brand – but you only want good conversation. But as shown by these companies, common sense isn’t all that common. Here are four major companies that have created bad conversations about their brand – and how to avoid the same. Kenneth Cole’s failed attempt at comedy. In February 2011, thousands of protesters helped oust Hosni Mubarak, ex-president of Egypt. They tweeted: Source: [link].
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] “Social” Attitudes, Attacks & Popularity
    Tags: Attention Factors Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Strategic Factors Systemic Factors Aggression behavior patterns bloggers critical issue danny brown main stream media channels self righteousness social attitudes stream media
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Are you ready to get extreme?
    appeared first on Drew's Marketing Minute. 'When I hear the word extreme my mind immediately goes to extreme sports — where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a business without being one) the word extreme gives me pause. An extreme sports athlete takes incredible risks and has to be at the top of his or her game to even dare it. The exposure to potential failure, and in this example — physical injury is very real and very possible. Which is why most of us don’t do it.
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2011
    [Marketing] #FollowFriday: Mack Collier
    For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  A self-professed introvert , Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!). social media strategist, speaker, and trainer, Mack also is the founder of  BlogChat , a Twitter chat all about blogging. Even if you can’t attend live on Sunday nights at 8 p.m. It’s ‘Mack’.  My advice?
  • WAXING UNLYRICAL  |  MONDAY, APRIL 9, 2012
    [Marketing] Why Facebook Timeline Ads Suck
    What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service?  Guest post by Brian Meeks. was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. like to set the bar low, sometimes burying it. digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. will not! wish them ill.
  • CHRIS BROGAN  |  MONDAY, JUNE 20, 2011
    [Marketing] Simple Plans Executed Trump Complex Plans Still Planned
    When I started New Marketing Labs (now part of the Pulse Network , we started by picking four services we’d offer. Was it some really huge market research that told me people wanted those services? Are you writing 15,000 word reports, spending hours upon hours doing market research, or worse yet, stalling because you think you need all that to launch? I love simple plans. The graphic above (if you can’t see it, click here ) is a simplified sketch of how that talk started. Simple is the Key. When most people try working on their business, they get overly complex.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] China Social Media: 6 Critical Sites
    Get someone “in-market” to assist you in setting up strategy and executing. Twitter, Facebook, YouTube, Google and others are blocked in China. Roughly 30% of China (1.3 billion) is online vs. roughly 75% in the U.S. This equals 390 million Chinese online, more than the entire U.S. population (310 million). Important Chinese Sites: Weibo: The Twitter of China. China blocked Twitter and other micro-blog technology (Fanfou.com) in 2009 when riots started in the Western region of Xinjiang. Weibo remains and is growing.  Each Chinese symbol expresses so much more than each English character.
  • SMTHREE  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Media: 3 things to consider
    They can function as ‘free’ market research. The biggest concern I field from clients – be they nonprofits or small businesses – is their fear of being flamed in social media. They understand that social media is out there for all to see but they want to accentuate the positive and avoid the negative. counsel them to view potential negative comments as opportunities to improve their brand. No matter how great you (think) you are there is always the chance you’ll make a mistake. For those times you need a plan of reaction. That plan should NOT include this.
  • DANNY BROWN  |  SATURDAY, JUNE 12, 2010
    [Marketing] Why John Haydon Rocks – Literally
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why John Haydon Rocks – Literally June 12, 2010 14 voices share yours! Share 4 saves One of the folks that I’ve been fortunate to get to know through social media is  John Haydon. Hailing from Cambridge, Massachusetts, John’s someone that inspires me every day. He’s an outstanding ambassador when it comes to social media for social good ; a great social media blogger ; and a key part of the 12for12k community. Enjoy this post? LOL New!
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] The Retail Experience Continues to Lag Online Convenience
    Since then, baby number three, Braden, has arrived, ahead of schedule , and you also saw the news of my VP of Marketing role at my6sense. The best Web sites in the world with top notch customer service make things happen, and those dinosaurs that act as if the Web is just a marketing brochure aren't going to keep their edge for too much longer. The last few months in the Gray household have been ones of change. As discussed previously, we tapped Redfin to help us with our home search, and finally found a fantastic place. So change is in the air, indeed. So our rooms remain empty.
  • SPIN SUCKS  |  TUESDAY, JULY 13, 2010
    [Marketing] LeBron James: A PR Nightmare | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 13 2010 LeBron James: A PR Nightmare By Gini Dietrich | Email | Print | 37 Comments | I know none of us want to give any more ink to LeBron James , but I have something to say about the PR nightmare he created for himself. Early in our marriage, I politely listened.
  • KIKOLANI  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Blog World 2010 Recap – My Notes and Experiences
    Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. If your market includes people, and your niche includes people, then you should be on social media. Ok everyone. have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. People spread awesome.
  • JACOB MORGAN  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Focusing on What Really Matters
    was the kid that was always frustrated when first applying for jobs such as a “marketing assistant&# or “business coordinator&# which asked for 3 years of prior experience to do things that I knew I could do. picture taken from a recent trip to Tibet (around 4500 meters high). If you’ve been reading this blog a while (thank you if you have, if not…welcome!) you know that I’ve spent a lot of time talking about topics such as social media, social crm, enterprise 2.0, First you should know a little something about me. If I disagree with you I’ll tell you.
  • VIPER CHILL  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] ViperChill Monthly Report 11
    The top 10, were: ViperChill: 1,039 wordpress seo: 711 viral marketing: 579 social media strategy: 318 viper chill: 297 guest blogging: 196 seo wordpress: 102 glen allsopp: 101 cloud living: 81 hqhow: 81 While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by another 25%. I’m about two weeks away from releasing my first software product, and I can’t wait to see the reaction in the marketing community. Home What the F ? Cloud Living Say "Hi!"
  • CHRIS BROGAN  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] The Next Big Deal
    One reason is that THIS WEEK is the big push, and that’s a marketing method. Finally, you might want to know about my marketing methods. This is a really tricky part, because many people have written amazing books and then sold very few of them due to poor marketing. I’ll give you my new web video program talking you through book deals, publishing, the work of writing, and how I marketed my own books, for free, if you simply buy a copy of my Google+ for Business Book. You may or may not know that I’m pushing my Google+ for Business book. can help.
  • BILL HARTZER  |  SATURDAY, MARCH 8, 2014
    [Marketing] Domain Names, Developed Domains, and Expired Domains
    'When it comes to search engine marketing, one issue that many people struggle with is the domain name. Every day, there are thousands of domain names that aren’t renewed at certain domain registrars–and the registrars have found that there’s a market for domain names. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines. Looking right now for expired domains to register? Domain Names in General. Anchor text still is a big factor. Domain Names and Rankings.
  • DANNY BROWN  |  MONDAY, JUNE 28, 2010
    [Marketing] What's Going On at BlogCatalog? - Danny Brown
    Partnerships, Promises and Brand IP’s Having created the intellectual property (IP) for the IMHO brand, Selina’s part in the IMHO program was to provide the advertising and marketing expertise, with BlogCatalog providing the bloggers from their directory as well as the resources to get the site developed and the back-end engine in place to handle the members. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs What’s Going On at BlogCatalog? June 28, 2010 21 voices share yours! Selina New!
  • DANNY BROWN  |  MONDAY, AUGUST 23, 2010
    [Marketing] You Scratch My Back - Danny Brown
    Most of the marketing questions people ask me can be found there, along with answers.However, when people use my comments section to try and garner free advice, I almost always refuse.Time is our most precious resource. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs You Scratch My Back August 23, 2010 33 voices share yours! Share Save How much information is free information? How much should be guarded and how much should be shared? If you’re asked by someone, “How do you do this?” and her job.
  • PROBLOGGER  |  THURSDAY, JANUARY 10, 2013
    [Marketing] Blogging in Brief: Goal-Setting … and Reaching!
    Get better at online marketing. If one of your goals for the year ahead is to improve your online marketing skills, you’re not alone. The realm of digital marketing is always changing, and while the basics might remain constant, the nuances of this space are always evolving. So whether you’re a seasoned marketer, or in the early phases of your online marketing career, the new freebie from Copyblogger will help you brush up your skills. Some are personal, while others provides hints and tips specifically for readers. Read this post for a chuckle!
  • PAMORAMA  |  SUNDAY, MAY 30, 2010
    [Marketing] Facebook 'Hilarious Video' Phishing Attack is Spreading Quickly
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook ‘Hilarious Video’ Phishing Attack is Spreading Quickly by Pam Dyer on May 30, 2010 Share Be careful out there! Facebook phishing scam is running rampant this weekend — the third widespread attack on the site in as many weeks. The scheme attempts to steal your Facebook login credentials, install malware on your computer, and grab your home address. You may also be presented with a contest to win an iPad, with a request to enter your home address. Average Age of a Facebook User?
  • GEOFF LIVINGSTON  |  THURSDAY, JUNE 3, 2010
    [Marketing] Welcome to the Obama BP Spin War
    The company has lost 1/3 of its market cap. don’t understand how killing their clean energy programs — fueled by their profits and market cap — will help us become an oil free economy. Rhode Island farmers pitch in to help the Gulf. It’s been three days since my last post on the Deep Horizon oil crisis , and what a 72 hours it has been. Let’s take a look at what’s happened in the now very apparent Obama Administration vs. BP spin war: DoJ announces a criminal investigation of the incidents leading up to the oil spill. And who loses?
  • WHAT SPINKS THINKS  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Using Seesmic Desktop to Manage Streams of Information « The.
    Great for a guy in the Midwest… maybe more difficult for larger markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Using Seesmic Desktop to Manage Streams of Information This week, our #u30pro chat is on “managing your information streams&# so I figured I’d share a little bit about how I manage my twitter streams to consume, and share content. never really grasped the value in twitter until I started using some 3rd Party Apps. If you don’t want to download a client, try out Hootsuite. My personal facebook account.
  • DIVA MARKETING BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Social Media Impacts The Trust of People Not In Our Digital Networks
    Diva Marketing is part of an online influencer network for MSN Business on Main. Sometimes the smart people can be the most naive when it comes to social media and social networks. In the post I wrote on employee personal branding  I offered the premise that an employee's digital personae will likely be affilated with their employee's brand during, as well as after, employment ends. When I teach, especially social media workshops, I make every attempt to create what I call a "social media offline environment." As adults we learn best from peer-to-peer interaction. She was angry.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2012
    [Marketing] Build Keyword Density the Right Way
    Visit the blog at SeoArticleWriteService.com to learn how Bill Achola can write high conventional marketing content for bloggers and affiliate marketers. This guest post is by Bill Achola of SeoArticleWriteService.com. It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them. Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Keep it natural. Keyword = baby foods. Keyword = food for baby.
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