GAURAVONOMICS | THURSDAY, JANUARY 6, 2011
[Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. Synovate: Young Asians. Digg this!
WAXING UNLYRICAL | MONDAY, MAY 13, 2013
[Marketing] Monday Roundup: Blogging Tips from Around the Interwebz
Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. 2. Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy!
SPIN SUCKS | WEDNESDAY, MAY 9, 2012
[Marketing] Three Things Your New Company Needs In Order to Dominate
Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like. What isn’t?
SOCIALNOMICS | FRIDAY, JUNE 27, 2014
[Marketing] Social Media and Luxury Travel Case Study
Now, more than ever, there is a growing emphasis being placed on customer engagement via online marketing strategies in the luxury travel industry. Whether you plan on starting out online or you are looking to strengthen your online marketing strategy it can be difficult to stand out from the crowd in what could seem an overly saturated market. The travel industry is highly competitive; by focusing on your target customer you give yourself the opportunity to differentiate your company from mass-market brands. Have a Target Demographic. Share. Have fun!
SOSHABLE | THURSDAY, NOVEMBER 21, 2013
[Marketing] Why SEO is More Important than Ever
The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
SOCIALFISH | TUESDAY, DECEMBER 18, 2012
[Marketing] Non-Profits and Political Campaigns Turn to Mobile Fundraising
Their mobile fundraising platform, Mobile Donate, can be used as an add-on to many of the new smartphone-based e-commerce tools that are available on the market, including mobile credit card processing and mobile payments. This is a guest post by Beth Longware Duff. Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money? Turns out that they can! Win by Cell has been in business since 2010.
MINDJUMPERS | FRIDAY, AUGUST 3, 2012
[Marketing] 4 Reasons to Use Social Enterprise Networks for Business
Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Centerstance Inc.
CONVINCE & CONVERT | THURSDAY, OCTOBER 23, 2014
[Marketing] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal. From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Image via BigStockPhoto.com.
SOCIALFISH | THURSDAY, OCTOBER 25, 2012
[Marketing] How Old is Your Association’s Website?
When we went out and spoke with our members we realized that for many of them our website IS the association,” said Ceela McElveny, Chief Communications and Membership Officer at the American Society of Radiologic Technologists, in a session at the 2012 ASAE Membership, Marketing and Communications Conference. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology – a website redesign and online technology service provider for associations and association management companies. ————-. Oh… and thank you for your participation.
NOWSOURCING | FRIDAY, OCTOBER 31, 2014
[Marketing] Why “I’m just doing my job” Shouldn’t Be Your Mantra
Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices, I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
PUSHING SOCIAL | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] Diary of a Wimpy Blogger
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Diary of a Wimpy Blogger by Stanford on September 8, 2010 Spread it! Share Email This This summer, I’ve been reading the Diary of a Wimpy Kid series. It’s a kids book that cracks me up. It also is also a motivational masterpiece for bloggers. Let me explain. Greg Haffley, the wimpy star, can’t seem to catch a break. His parents, brothers, friends, and school chums alway put him in awkaward predicaments. Every situation reminds him that he is a wimp. But, let’s be frank with each other.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 2, 2010
[Marketing] You’ve Got the Wrong Measures!
Outside thinking focuses on learning market needs and intents. Do you measure market needs and intents? Production cycle times, process variation, employee productivity, sales, marketing etc. Meanwhile markets have become more and more dynamic fueling constant changes largely because of the influence of technology and communications. Marketing and advertising actions are downstream. The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. Is Measuring Social Relevant?
SPIN SUCKS | TUESDAY, APRIL 19, 2011
[Marketing] When You Fake RT, You ASS-U-ME
She’s been writing about it for months and enlisting help from PR and integrated marketing professionals. In January, Mark Schaefer wrote a blog post called, “ Is it OK to fake your tweets? . He begins the post by saying: “The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers. Wow, that’s influence right? Only problem is, in that period of time, my server was down. More than half.
DANNY BROWN | WEDNESDAY, JUNE 16, 2010
[Marketing] Community, Loyalty and the Power of Give - Danny Brown
Michael Schechter asked how you’d go about that, and I suggested exclusive content as one option (similar to what I did with my free Facebook marketing ebook ). Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Community, Loyalty and the Power of Give June 16, 2010 12 voices share yours! Share 3 saves Last night on Twitter, I was part of the #sbt10 chat , part of the Start Blogging Today project ( disclosure – I’m a partner in the project ). Episodic content. This can work in two ways.
UNSPOKEN | SATURDAY, SEPTEMBER 15, 2012
[Marketing] Let’s Stop The Bull*hit – Traditional Media is Not Dead!
The majority of companies, brands and small businesses believe that marketing is an all-powerful god but they don't realize that the marketing tactics they use are broken and have been out of date for at least twenty years. In another work, Purple Cow: Transform Your Business by Being Remarkable , Seth Godin states, “The traditional approaches to marketing are now obsolete. One hundred years of marketing thought are gone. If a brand wants to be successful, it needs to look beyond its existing markets. This was reinforced when a 24/7 Wall St./Harris
DANNY WHATMOUGH | WEDNESDAY, JANUARY 13, 2010
[Marketing] How Google ranks tweets
What’s to say if your blog post is retweeted by a ton of people why it should not gain some sort of reputation increase despite not being ‘linked to’ by another website? I don’t claim to be an SEO expert, but I think there are some really interesting potential developments here for those of us that work with social media and search engine marketing. Tweet. Chris references a post by David Talbot which quotes Google’s Amit Singhal, who says about real-time rankings: “You earn reputation, and then you give reputation. Both are a form of recommendation.
CREATIVE RAMBLINGS | SUNDAY, MARCH 25, 2012
[Marketing] Guest post: Ways to build brand image through social media buzz
What do you think is a good way to market your business and your offers? The following is a guest post by Emma Tomlinson. Her bio is at the end of the article. There are actually plenty of answers – organise events, set up and distribute advertising materials (e.g. flyers, display banners, billboards, and brochures), Blogging Branding Great Resources Tips build a brand image Emma Tomlinson guest post social media buzz
ENGAGE | FRIDAY, AUGUST 12, 2011
[Marketing] Is Your Content Worth Stealing?
Image: takomabibelot ] If you liked this, try: 5 Powerful Stats That Make Content Marketing Worth Drooling Over Is That Your Blog Talking to Itself in the Corner? I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to. Because that means I’ve done my job. The Question and Answer Economy Your audience has a series of ongoing questions that they must answer in order to do their job. Your content should provide this.
BARE FEET STUDIOS | FRIDAY, AUGUST 14, 2009
[Marketing] The US Navy is Using Social Media
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Video > The U.S. Navy is Using Social Media The U.S. Navy is Using Social Media by Roxanne Darling on August 13, 2009 Here is a brief late night interview with Public Affairs Officer Jason Salata (who manages the @USS_Nimitz twitter account) talking about how the U.S. Navy has jumped into social media in the past several months. Hawai?i
MINDJUMPERS | TUESDAY, MARCH 15, 2011
[Marketing] Howdy From SXSW in Austin, Texas!
Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
WWW.GENIUS.COM | MONDAY, SEPTEMBER 20, 2010
[Marketing] To Create OR To Aggregate, That is The Question
Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. Content Marketing: How Does it Work? Content Marketing Thought Leaders Monday Marketing Term: Content Mapping This entry was posted on Wednesday, March 17th, 2010 at 8:32 am and is filed under Events , Sales 2.0. » To Create OR To Aggregate, That is The Question. This was unsuccessful. Good luck!
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Marketing] Don’t Forget About Mobile When You Go Social
Every market segment will behave differently and each social channel is proportionally different , but thinkers generally make up between 49 and 70 percent of users, questers between 21 and 24 percent of users, and leapers between 9 and 29 percent of users. As a marketer looking to engage with users, the biggest opportunities lie in reaching thinkers and leapers. While Foursquare hasn’t taken off quite as well as some of the other major social media platforms, it’s still a valuable tool for marketers. Video marketing is exploding within social networking. Questers.
KOKA SEXTON | THURSDAY, AUGUST 12, 2010
[Marketing] Xobni is awesome
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! There really are a bunch of great features you should take a look at, go to Xobni and check it out. Koka Sexton dot Com: [.]
KOKA SEXTON | WEDNESDAY, AUGUST 25, 2010
[Marketing] Google Voice Now Included in Gmail
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! based Gmail users will now be able to place and receive phone calls directly from the Gmail interface. Calls placed to U.S.
GET SOCIAL PR | THURSDAY, AUGUST 15, 2013
[Marketing] PR Tip: Why Your Mission Statement Sucks
I read a lot of websites and marketing literature from all sorts of organizations large and small. Unfortunately, there is a problem with most of them. They don’t have a positioning statement. Oh, sure! Most have mission statements, but the two are vastly different. Veteran public relations agency consultant, David Henderson, writes this: “[Mission statements] are frequently a pastiche of buzzwords designed to sound lofty, reassuring, authoritative and … well, boring.” ” Have you read a mission statement and said to yourself, “So what?” Right?
KIKOLANI | WEDNESDAY, DECEMBER 5, 2012
[Marketing] 16 Business Blog Blunders to Avoid
Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. 1. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs.
DANNY WHATMOUGH | TUESDAY, FEBRUARY 15, 2011
[Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
STEVE RUBEL | SATURDAY, AUGUST 7, 2010
[Marketing] The Age of the Stream - The Steve Rubel Stream
As the age of the stream takes hold, it will force marketers to get more creative about how we break through. advertising essays Lifestreaming marketing media streams trends Permalink Tweet Comments 20 Comments Aug 07, 2009 edward boches said. But a life of skimming means a loss of much rich detail in our personal and work lives.And, as a marketer, the rigor and the details so often represent the difference between success and average.I He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs.
GEOFF LIVINGSTON | WEDNESDAY, MAY 4, 2011
[Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
Educating women to succeed in this market needs to happen! 9. Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude. 8.
BLOGGER XPERTISE | WEDNESDAY, OCTOBER 17, 2012
[Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
SPIN SUCKS | TUESDAY, NOVEMBER 25, 2014
[Marketing] 14 Books to Read…or Skip
Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Gray Mountain.
SPIN SUCKS | FRIDAY, MARCH 16, 2012
[Marketing] #FollowFriday: Kevin Fawley
He also is the VP of marketing for the DC chapter of Social Media Club (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
BILL HARTZER | WEDNESDAY, AUGUST 6, 2014
[Marketing] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
There, are, however, local search marketing companies and local search consultants, like Linda Buquet , who will help you verify your listing and optimize it so that it does show up in the search results properly. During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. He said “Yes ma’am that is correct!” Period.
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
JANET FOUTS | THURSDAY, JULY 8, 2010
[Marketing] Twitter to Offer Deals with Earlybird
In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? If I don’t want to see the tweets from @EarlyBird I don’t have to listen, but it offers their advertisers a way to access the huge market with localized ads that are welcomed instead of dissed. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon. In fact, Groupon raised over $175 million in funding.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Brutal Economic Reality of Fiction and Those Reviews
That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
CONVERSTATIONS | SATURDAY, NOVEMBER 22, 2014
[Marketing] Fail, Perfect, Early – LIFT Slides 11-22-14
As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. LIFT Videos
ARI HERZOG | MONDAY, AUGUST 13, 2012
[Marketing] When Social Media Confuses You
When he's not blogging, Ari helps brands improve their digital media marketing. Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired. Got a question? Need help? Contact Ari today! Productivity
SIMON MAINWARING | THURSDAY, NOVEMBER 15, 2012
[Marketing] Finally! #WeFirst Social Branding Blueprint available today with very special offer!
The companies, projects and customers you could serve… … if you got the same marketing support as the top brands in the world. After 15 years in corporate life I became an entrepreneur 3 years ago, and the lessons I had learned consulting to Fortune 100 brands on their marketing as well as the community that supports We First, made all the difference to its rapid success. Javier Rodriguez, Group Marketing Sustainability Director, The Coca-Cola Company. Imagine the business you could build… The bigger stages you could speak on…. Zack Swire, CEO eGood.
PAMORAMA | MONDAY, MARCH 10, 2014
[Marketing] Beware of Shady Business Practices
My name is Pam and I am an experienced social media marketer (I recently learned that Forbes included me in both their list of Top 50 Social Media Power Influencers and the Top 20 Women Social Media Influencers) and owner of [link]. Beware of Shady Business Practices is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. There are many sketchy activities online. . Unfortunately, there’s not very much I can do about it. I Great concept! Thanks.
JEFF ESPOSITO | WEDNESDAY, AUGUST 11, 2010
[Marketing] Cartoon of the day
Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 11, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! Comment - Leave a comment! « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by Cindy Kim and jeffespo, Toni-Lynn. Cartoon of the day Five for Friday 09.24.10
GAURAVONOMICS | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Future of Money
In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
KIKOLANI | FRIDAY, DECEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Finding Oregon
Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
FIREBELLY | WEDNESDAY, AUGUST 24, 2011
[Marketing] Starbucks launches city vs. city coffee competition
Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. That’s OK.
SPIN SUCKS | WEDNESDAY, OCTOBER 19, 2011
[Marketing] Building Community with MarketMeSuite
Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
BILL HARTZER | TUESDAY, DECEMBER 11, 2012
[Marketing] The Persistent Recidivism of the Average SEO [Contrographic]
Jarrod Wright is the founder and head artist at Subtle Network Design & Marketing, a small graphic design and internet marketing firm located in Clearwater, Florida. Anyone who has been bewildered by a backlink profile or who has had a difficult conversation with a client about why a competitor is outranking them, knows that the delineations between white, black and gray hats are not as clear as they seem. In the academic abstract, the good guys are easy to spot and right and wrong seem obvious. We dubbed this a “contrographic”, so let’s make sure to spark some controversy.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. Â· Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).
BILL HARTZER | THURSDAY, MARCH 3, 2011
[Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at SortPrice.com. by Dave Felipe, SortPrice.com. Need proof?
SPIN SUCKS | MONDAY, FEBRUARY 13, 2012
[Marketing] Shift from a Tactical to a Strategic Approach
You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
GAURAVONOMICS | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Asian Economies in The Economist Intelligence Unit 2010 Digital.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
MYRLAND MARKETING | WEDNESDAY, JUNE 11, 2014
[Marketing] General Counsel: “Lawyers, Know My Business”
During my in-house legal marketing days, we had the water company as a client. Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. If you see abbreviations, please remember we are limited to 140 characters on Twitter. Clients notice.
BILL HARTZER | WEDNESDAY, JULY 31, 2013
[Marketing] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing ! They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. So what’s the problem? Date: Wednesday, July 31, 2013 7:23 AM. To: Bill Hartzer. But I digress.
SOCIALNOMICS | MONDAY, AUGUST 18, 2014
[Marketing] 5 Secrets to ‘Going Viral’
The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. According to Google, searches for infographics have increased 800% in the last two years as marketers look to increase brand recognition, create buzz and improve SEO. B2B marketers should consider their industry and make the tone appropriate. He attended Binghamton University where he earned his undergraduate degree and his MBA in entrepreneurship and marketing. The MSRP is $29.99. # # #.
WHAT SPINKS THINKS | THURSDAY, JULY 26, 2012
[Marketing] Why I Left NYC for SF, and Stayed There
Another important distinction that you need to make if you’re debating which city to build your company in is the consumer market. SF isn’t real. It is very much a bubble of conversation. Establishing a product market fit in SF isn’t necessarily replicable in other cities. The consumer market in NYC will be much more true to form. I have lived in NY my whole live and lived in NYC for almost 2 years. I’ve lived in SF for 3 months. Zaarly moved me out to SF. When my work with Zaarly completed a couple months ago, I had the choice to go back to NYC. But I stayed.
DANNY BROWN | WEDNESDAY, AUGUST 25, 2010
[Marketing] Imagine If - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Imagine If August 25, 2010 16 voices share yours! Share Save Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity. Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area. Imagine if. Enjoy this post? Wish it didnt, mind you. Nice thoughts. Baby steps.
TWIST IMAGE | SUNDAY, FEBRUARY 8, 2015
[Marketing] Super Bowl Advertising With Joseph Jaffe
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. and his latest business venture is, Evol8tion. Enjoy the conversation. audio. brand.
FRESHNETWORKS | THURSDAY, JULY 31, 2014
[Marketing] 5 disruptors transforming the dining experience
In October 2013, the company launched a segmentation tool to facilitate tailored marketing, helping participating restaurants to increase customer loyalty and boost sales. Every week, we bring you the FreshMinds Friday picks ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week, we look at 5 start-ups disrupting the dining experience, transforming everything from how we pay to where we eat. Amongst them are UK-based Flypay and Munchery , a US firm that received an impressive $28 million of funding in April.
COLLECTIVE THOUGHTS | THURSDAY, NOVEMBER 1, 2012
[Marketing] Obama vs. Romney Intellectual Property Policy [Infographic]
It is not a focus on the campaign trail, but it is an important focal point for the US job market. Have you ever wondered where the 2012 presidential candidates stand on the Intellectual Property industry? Find Find out by taking a look at this infographic brought to you by Likelihood of Confusion. The Intellectual Property industry is a rapidly growing industry in the US with 74% of all US exports being related to this industry. More than likely, you will not hear this particular topic being brought up in major debates.
JEFF KORHAN | WEDNESDAY, AUGUST 11, 2010
[Marketing] Social Media Is Not A Business Fantasyland - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Social Media is Revolutionizing the College Textbook Market | Main | How To Add The New Twitter Tweet Button to Your TypePad Blog » August 11, 2010 Social Media Is Not A Business Fantasyland What is true in your life and day-to-day business activities also holds true for your social media environment. Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride.
LOUIS GRAY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] Why We Brought my6sense to Twitter.com via Chrome
Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to Twitter.com , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] SERPD doesn't currently get my vote Why would I push my audience.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Andy, what is the quality problem. I agree with the writer that.
WAXING UNLYRICAL | TUESDAY, JANUARY 17, 2012
[Marketing] Boners BBQ: A Study In How To Hate Your Customer
Cheap and easy word of mouth marketing? He does social media management for KimberMedia and does PR and marketing for @bgckids. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ). This is going to be a “How to ensure your business never gets off the ground” kind of post. The first step? There are plenty of examples of entities with edgier themes out there. Sex sells in our culture. However.
MY CREATIVE TEAM THINKING | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Creativity 2010 – Week #36
25+ Audacious Creativity Tools - This list includes a wide range of tools, such as creativity cards, tools to scribble, idea markets and a random word generator. Another weekly supply of creativity links from your friends at My Creative Team. Playing With Genius – If you invite 500 people into a conference room, give them access to laptops and brainstorming software and ask them to be creative, several things might happen, and most of them aren’t good. Creativity – This is Ad Age’s online publication all about creativity in the advertising business.
THE WAY OF THE WEB | THURSDAY, DECEMBER 15, 2011
[Marketing] Key trends for 2012: Digital Disruption gets Physical
And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more. OK, so we’re still at the stage where you need to assemble your own kit, but when the existing companies build enough demand and scale, or when you get someone like Samsung or Toshiba in the market, the ability to source parts in massive bulk and package them in something that’s consumer friendly will rapidly change. We’re already entering the cool celebrity endorsement stage. President Obama has already announced the U.S
ONLINE COMMUNITY STRATEGIST | MONDAY, AUGUST 17, 2009
[Marketing] Don't be bamboozled by the social media elite
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Don’t be bamboozled by the social media elite August 17, 2009 in Community Building , Community Engagement | Tags: Community management , community manager , social media There are a lot of folks out there who understand how social media can help businesses and organizations thrive. There’s also a lot people out there acting as if they do, and don’t have the real experience to back it up. It does not. This is not true.
ONLINE COMMUNITY STRATEGIST | THURSDAY, AUGUST 27, 2009
[Marketing] Orbitz, the tweet and the phone call that followed
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Orbitz, the tweet and the phone call that followed August 27, 2009 in twitter | Tags: customer service , Orbitz , twitter I am dedicating an entire blog post to rave about the use of Twitter as an excellent tool for customer relations. The company I’d like to rave about is Orbitz. You see, I booked a vacation via Orbitz because of a great deal they were offering at a specific hotel. The deal was ‘kids eat free.’
KIKOLANI | WEDNESDAY, AUGUST 31, 2011
[Marketing] The Reason You Might Not Be Making Money from Your Blog
Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. Define your visitors – will they ever make you money?”. For example let’s look at YouTube. Now let’s look at the opposite scenario.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 23, 2012
[Marketing] Insights on How Manufacturing Can Have a Competitive Edge
Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
SPIN SUCKS | MONDAY, DECEMBER 19, 2011
[Marketing] The Spin Sucks Holiday Gift Guide
You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. K Cup Coffee Brewer. Amazon Gift Cards. GPS System.
SOCIALNOMICS | TUESDAY, MAY 8, 2012
[Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency. This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
KIKOLANI | THURSDAY, MAY 26, 2011
[Marketing] Fetching Friday – Resources Mashup & Animal Crackers
Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
IDACONCPTS | MONDAY, SEPTEMBER 10, 2012
[Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
CONVERSIONATION | SATURDAY, JULY 28, 2012
[Marketing] Social and Speaking Out on Religious, Political and Personal Beliefs
Others (remember that I’m in the business of marketing and perception or, worse, sometimes even deception, does play a role now and then) are very cautious. And, in case of doubt, you can always discuss about it… Sacrificing the sense of security However, one thing is for sure: if no one speaks up in this very public space, we call the social Web, we are intellectually and socially dead in it and better leave it, unless we really don’t like debate, think the world is perfect, are on social media for fun or for the money as many marketing folks I know, etc. Marriott is a Mormon.
SOCIAL WAYNE | MONDAY, JANUARY 10, 2011
[Marketing] 27 ½ ways how to become a social media expert rockstar ninja in 2011
Anything but social media marketing. Start your own paid email newsletter on social media email marketing 101 26. 2011 is here and the same old social media debate we have been talking about for three or four years now is still taken place. The same tired social media conversations about ROI, should your company use social media, are social media experts better than social media beginners and what platform should your company use as a blog. On top of that you can now buy followers on Twitter if you have enough money via promoted tweets and as for Facebook. Got it?
SPIN SUCKS | MONDAY, AUGUST 22, 2011
[Marketing] What Microsoft Taught Me About Self Promotion
She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. learned that lesson during my 13 years at Microsoft. Keeping my brand top-of-mind.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Marketing] Working It
Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. Connect: Twitter | Facebook | Email | 978.558.0008. No related articles yet. Have you visited the blog archive ? Recent comments Recent comments Related articles Who is Ari Herzog to You? Strategy branding
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Marketing] Feeling the Cluster Funk?
His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 2, 2010
[Marketing] 2011 trends (part 1 of 4)
Our friends at trendwatching.com spend all day, every day, tracking, watching and anticipating trends that will impact us as consumers, as business leaders/owners and certainly as marketing professionals. In emerging markets, these effects tend to be even more pronounced, with new arrivals finding themselves distanced from traditional social and familial structures, while constantly exposed to a wider range of alternatives. 2011 Technology Trend Report - Tech Market Research for Businesses, Innovators & Marketers (trendhunter.com). 2. 3.
TAYLOR MAREK | FRIDAY, AUGUST 7, 2009
[Marketing] Follow Friday Challenge, Week 1 #FFwk1
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I want to do is give you a FREE 30min consultation with me. will be giving away one spot every week on Friday in conjunction with the “Follow Friday meme brought about through Twitter. What will it be on?
TAYLOR MAREK | THURSDAY, APRIL 1, 2010
[Marketing] I was bought by Mashable!
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me I was bought by Mashable! April 1, 2010 by Taylor Marek Hey guys! What does this mean? What do you think?
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 17, 2011
[Marketing] Is Search Privacy Important To You?
You’ll have to test them. I ran a test at both Blekko and DuckDuckGo. I was impressed that SBM was No. 1 at DuckDuckGo for the search phrase “small business marketing minnesota. Of course, I’m No. 1 in both Google and Bing for the same phrase. Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Good luck in that. search engines privacy search
JOSH S PETERS | TUESDAY, OCTOBER 20, 2009
[Marketing] The FINAL word on Social Media ROI | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 15, 2010
[Marketing] Social media measurement: is there a perfect and cheap way to.
STEPHEN P SMITH | THURSDAY, FEBRUARY 4, 2010
[Marketing] Thinking Through My Intuition
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! Why is this? Is it sabotage?
SPIN SUCKS | TUESDAY, DECEMBER 23, 2014
[Marketing] Santa, the Communications Pro
Use your buyer personas and market research to layout where your consumer goes for information. Are By Laura Petrolino (Note from Laura: Oh yes, I’m actually writing this post. Feel free to judge me. I’m hoping this baby really helps me move to the top of the nice list!) Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Maybe even the universe! Martians need holiday cheer too. So, what can you learn from this jolly ol’ elf? You see the suit without anyone in it and think Santa. You are the worst, Laura!
DIVA MARKETING BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] Social Media: A Change Agent
Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
SOCIAL WAYNE | TUESDAY, DECEMBER 14, 2010
[Marketing] infographic – A Year of Twitter – the good, the bad and the ugly via Flowtown
infographic – A Year of Twitter – the good, the bad, and the ugly by Flowtown Flowtown – Social Media Marketing Application. Tweets Twitter infographics 2010 twitter infograpahic infographic trends
IDACONCPTS | MONDAY, APRIL 2, 2012
[Marketing] How to Transfer Data from MS Excel into a Word Document
Having several personalized copies of the same data has never been easier to do and you may find yourself with extra time to spend on other marketing methods! The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Create or open an MS Excel document. Open a Word document. Takeaway.
THIS, THAT AND THE OTHER | THURSDAY, DECEMBER 8, 2011
[Marketing] The Digital Divide and the Road to e-Government
Approximately one in every four Kenyans has access to the Internet ( Julisha ICT Market Survey , CCK sector statistics ) and half of them get this access at the cyber café. Pricing for e-government services at cybercafés is currently set by the market so capping it at a more accessible level would keep the services within reasonable reach of the masses. A sign advertising online tax registration in Kenya. Cybercafe’s therefore play a big role in how Kenyans get online despite the large numbers of mobile internet subscriptions in the country. government.co.ke.
WAXING UNLYRICAL | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Making The Most Of A Twitter Chat
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. But wait!
LOUIS GRAY | FRIDAY, FEBRUARY 4, 2011
[Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Is Your Executive on Twitter?
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Koka Sexton dot Com
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
KIKOLANI | WEDNESDAY, OCTOBER 26, 2011
[Marketing] 10 Dreadful Mistakes that Kill Your Comments
Marketing Takeaway. Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Ana Hoffman. What does it really take to build a hustling and bustling blog with a thriving and active community around it? Kristi knows – just look around. PageRank 5, Alexa rank about 15K and constantly dropping (in case you are not familiar with how Alexa rank works, the lower the number, the better), a wealth of comments on every post. It seems like Kristi knows everyone and everyone knows Kristi. Want some of that? Glad you asked. Dofollow Links.
ENGAGING BRAND | FRIDAY, OCTOBER 15, 2010
[Marketing] Show 307 - How to Make the World a Better Place!
Show 307 of The Engaging Brand leadership and marketing podcast is ready just for you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following [link]. Show 307 of The Engaging Brand leadership and marketing podcast is ready just for you. Is being a leader about selling your values or finding people with the same values?
ENGAGING BRAND | FRIDAY, JANUARY 29, 2010
[Marketing] Show 282 - How to manage your energy through thoughts
» Show 282 - How to manage your energy through thoughts Show 281 of The Engaging Brand leadership and marketing podcast is ready just for you. Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Try GoToMeeting FREE for 30 days. Are thoughts contagious? Are thoughts contagious?
ENGAGING BRAND | TUESDAY, MARCH 9, 2010
[Marketing] Show 287 - The Riddle of Human Existence
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Why I love uncertainty | Main | My Number 1 Pet Hate in Business » Show 287 - The Riddle of Human Existence Show 287 of The Engaging Brand leadership and marketing podcast is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. The evolution of thinking on human beings and their existence Is human evolution cyclical?
TWIST IMAGE | SUNDAY, DECEMBER 28, 2014
[Marketing] The Value Of Building Zombie Loyalists For Your Brand
digital marketing. marketing blog. marketing podcast. Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bestselling author ( Customer Service , Can We Do That?! for free. But, it''s not really free.