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    [Marketing] Take a Break From Blogging
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
    [Marketing] Social Media Observations
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Collaborative Communities Work | Main | Why Flickr Will Not Flameout for Small Business Marketers » June 23, 2010 Social Media Observations One of the challenges for those of us that help others with their social media work is meeting them where they are.    These personal observations are as relevant for beginners as they are for the rest of us.   You lose that freshness that is especially necessary to stay on top of your game.
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
  • KIKOLANI  |  FRIDAY, JULY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
    Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
    [Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
    Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
    [Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
  • SPIN SUCKS  |  THURSDAY, MAY 31, 2012
    [Marketing] Government, the Dinosaur, and Finding the Fish
    One of the rules of marketing is, “Fish where the fish are.”. Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. You check that section of the paper every day, right? And what, exactly, is a newspaper of “general circulation” anymore?
    [Marketing] An Open Letter to WordPress Experts
    Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by  Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
  • SPIN SUCKS  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Gin and Topics: Gaming, the Economy, and Riots
    This article talks about the idea that points and a leaderboard and badges are nice, but they don’t tell you how to create gaming dynamics in both your business and marketing plans. HAHAHA! almost forgot all about Gin and Topics today. did a radio interview with Barry Moltz (you can listen here ). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. It’s almost noon!&#. John Falchetto ?
    [Marketing] Improve Organizational Efficiency via Social Media-Part II
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
    [Marketing] Social Media ROI
    Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
    [Marketing] HDS Acquires Network Storage Player BlueArc
    The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
    [Marketing] Three Strategy Games that Help in Business
    Related Stories The PR Win of 2014 Why Emotional Headlines are Good for Your Content Marketing The Secrets to Becoming Part of the Spin Sucks Crazies. 'By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two  Crazies secrets , and the PR win of 2014. You’ve likely read this story before, but in my 20s, when I was a young whippersnapper, the feedback I got on my reviews every year was, “You need to be more strategic.” ” But no one told me HOW to be more strategic. You know how I learned? Trial and error. Who will be there?
    [Marketing] Social Media? Do It For The Free Advertising!
    is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
    [Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
    [Marketing] Gin and Topics: A Spider Magic Trick and Swiftamine
    There’s a new medicine on the market for those affected by vertigo after discovering they love Taylor Swift. 'By Gini Dietrich I was chatting with Alina Kelly on email earlier this week and she asked if I had my Christmas shopping finished. Finished?! haven’t even started! haven’t even started thinking about what I’ll serve on Thanksgiving yet (other than asking my mother-in-law to bring us Faraci’s pizza and her homemade cheesecake). But Alina? She’s already finished with the shopping for her kids. Braggart. Better get to it. Spider Magic Trick.
    [Marketing] When You Want to Be Your Own Boss
    When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
    [Marketing] How to Make Social Media Interesting for Niche Companies
    You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
    [Marketing] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:  . If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy. Are you considering integrating podcasting into your content marketing strategy?
    [Marketing] The Spin Sucks Holiday Gift Guide
    You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. Cup Coffee Brewer. Amazon Gift Cards. GPS System.
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
    [Marketing] Will Facebook Really Revolutionize Social Media?
    They were the market leader at the time. But somehow I think that if you are the market leader, then you probably ought not to change too much. Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. Real-time friend activity.
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
    [Marketing] When You Want to Change the World, a Lifetime is Short-Term
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop Disruptive Skills, Gifts and IdeaSlivers The IdeaSliver Manifesto How to Build a Social Network Based on a Single Feature Mail Today on Why the Internet is the Perfect Hunting Ground for Entrepreneurs. At the recent Startup Fair organized by the IMT Ghaziabad Entrepreneurship Cell , I moderated a panel on the importance of vision for entrepreneurs. Share this on
    [Marketing] Free Content Is Killing Media (And Advertising)
    We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
    [Marketing] How SmallBizTracks Works: Next Steps and Follow Through
    'Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell. As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready: A completed Scope document, which also serves as a “punch list” during the project. It’s how we Stay Ahead of the Next Big Thing. Consider leaving a comment!
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
    [Marketing] 5 Ways to Build Your Brand on Instagram
    Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
    [Marketing] 5 essential books for geeks…
    It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0 on Amazon. above.
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Why “Cultivating Linchpins” is a Key Social Business Strategy
    Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. Link Here ) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation. believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Socially, businesses need these people that want to go the distance.
    [Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
    He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
    [Marketing] The 5 Critical Social Media Skills You Need to Disperse
    Everybody in your company is in marketing, whether they want to be or not. Once upon a time, the only people who really needed to “get” your brand were the ones who built its external facade: marketing, public relations, and corporate communications. Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Listening.
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
    [Marketing] Top 10 Things I Love about Flying
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
    [Marketing] Social Media Events: New School or Old School?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Social Media Events: New School or Old School? by Roxanne Darling on October 28, 2009 Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. He he. My preference) Attendance is great. Not so cool. Hawai?i
    [Marketing] Is Twitter Killing You?
    Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
  • TWIST IMAGE  |  FRIDAY, JULY 19, 2013
    [Marketing] YouTube. Then What?
    It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
    [Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
    Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on The Resources Mashup. Blogging / Freelance Writing.
    [Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
    Invite email contacts to your fan page with “Tell Your Fans&# – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, JUNE 17, 2011
    [Marketing] Fetching Friday – Resources Mashup & Herding Cats
    Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing.
    [Marketing] This is What Happens When You Listen and Take Action
    A few days after giving a presentation on social marketing to a group of tree care professionals I received an email inquiry: "Should I maintain both a professional and personal social media presence? Over years of presenting on the topics of social marketing and networking, I had assumed that this was something that didn't need to be addressed. Do I need to keep them separate or is it OK to integrate them? What is the best way to do that?". I assumed wrong. have an iron-clad  rule that I adhere to when it comes to my business. Give every inquiry your full consideration.
    [Marketing] Training Your Mind
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity.  For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing. The methods for maximizing your mental capabilities are actually quite simple. Take a break.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post? Not only does it teach us how to make our blogs more marketable, but it gives us a list of your greatest hits. Search does matter. Anonymous This.
    [Marketing] How to Grow Your Mailing List With Cash & Other Incentives
    'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
    [Marketing] One Idea For Metrics Analysis
    There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
    [Marketing] The 1 App Every NFL Fan Needs
    'The future of marketing (and business) is solving customer problems succinctly and effectively. tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. It’s called the GameGuy app.
    [Marketing] Who Is Reading Your Blog May Be A Delightful Surprise
    That's exactly what happened to Diva Marketing. write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. Found reviews and mentions about Diva Marketing from following links in from my stats. . tobydiva   Diva Marketing. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. How do I know? was honored. of course.
    [Marketing] Kindle didn't start the fire…
    As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
    [Marketing] Thanks for building our community, bye-bye
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
    [Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
    [Marketing] 5 Ways to Build a Successful, Profitable PR Agency
    Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
    [Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
    From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
    [Marketing] Where Most Got Social Business All Wrong, Including Me
    Why is it important for my business to deploy internal communities, tear down silos, coordinate go-to-market plans or get my butt out of my cubicle and have a conversation with my colleagues down the hall? am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally. Sometimes it’s about operationalizing their content marketing strategy. Doing so, will enable better content, smarter marketing, integrated communities and more effective customer relationships.
    [Marketing] What Posterous Could Learn from Gravity Forms About Service.
    They’ll defend you; market for you; endorse you; and be your voice where you might not currently have a presence. Marketing might sell a product, but service is the gold that repeat sales come from. For example, I am not a marketer (per se), so blogging about marketing has little place on my main web site. But I often jot down a few notes about marketing on my Posterous site. Share 1 save Customers and employees are your two most important ingredients in a successful business. Without one, you can’t have the other. If you look after them.
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
    [Marketing] Angel Investors and Venture Capitalist Are People Too
    Angel Investors and Venture Capitalist are people too and believe it or not the key data point that could decide if they’re going to invest into your company or not may not be your idea, your team, your profits or the size of the market for your startup but it could be does an investor like or trust you. flickr photo by: KatLevPhoto. Since moving to San Francisco, CA in February I’ve interacted with tons of Angel Investors and Venture Capitalist (VC). More so on the Venture Capital side than angel investor side. Always be prepared. Always be honest. accomplishments.
    [Marketing] Don't Quit. Yet
    often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
    [Marketing] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
    [Marketing] Are you a rebel without a cause?
    Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment  . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Gin and Topics: Latkes, Drugs, and Swear Words
    P.S. I haven’t had much time to talk about this this week, with lots of our team out on vacation, but I’m really excited for Marcus Sheridan’s part two inbound marketing webinar next week. Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. First come, first served. Here you go… 5.
    [Marketing] 3 Simple Questions to Understand Why Your Affiliate Promotions Are Not Converting
    Unfortunately not all reader intents convert particularly well with affiliate marketing. There is a great more to affiliate marketing than what I’ve written above – but if you’re not seeing conversions the above 3 questions might just help to unearth some strategies to help you move forward. 'I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monentize that readership lately by doing some affiliate promotions on that blog. The problem – nobody is buying anything that they promote.
    [Marketing] Open Letter From Your Customer to Your Brand
    Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. 'Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave there any way that you can save me time? Branding
  • KIKOLANI  |  FRIDAY, JUNE 8, 2012
    [Marketing] Fetching Friday – Resources Mashup & Human Slingshot
    The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
    [Marketing] Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity
    Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] Travelers Are My Biggest Complaint?
    Tags: Cause Marketing Marketing Online Marketing donate holidays malaria mosquito squad online challenge thankful Thanksgiving
    [Marketing] Youtube Makes User-generated Feature Film
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
    [Marketing] Is 'Like' The New Share?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
    [Marketing] Should You Use A Ghost Twitterer?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
    [Marketing] Types Of HTML 5 Content | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
    [Marketing] Show 471 - 5 Steps to A Moment of Clarity
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks to Mikkel Rasmussen about Moment of Clarity a new book from Harvard Business Press. The role of philosophy in business. Have we a ''problem'' in business problem solving. Related articles.
    [Marketing] Advertisers Embrace Facebook, Other Social Networks
    pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Raidious [.]
    [Marketing] Taking The NO Out Of InNOvation
    We wrote about this sometime back and this story illustrates it perfectly:  A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
    [Marketing] The Smart Device Revolution Is Just Beginning
    It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
    [Marketing] Economic Disruption: We’ve Seen This Before
    Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
    [Marketing] These Opinions Are My Own
    They knew what I meant, and they “got&# my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.&#
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. friends. Read it.
  • SPIN SUCKS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] #FollowFriday: Becky Johns
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! That’s why today’s #FollowFriday is Ms.
    [Marketing] Where are The Uncharted Social Waters?
    or "What would this look like for these people (your market)?" Over the next five years every industry will have to redesign itself around social. This was a comment by Facebook CEO Mark Zuckerberg at the recent Web 2.0 Summit, and one that I believe holds a great deal of merit. photo © 2006 Wouter | more info (via: Wylio ).  . Openness and People. One of the qualities of social media is that is encourages openness, typically in the form of sharing - by people. People are now more involved with the development of products and services. It's a narrow viewpoint. Watch Out for Patterns.
    [Marketing] Week in Review: Posts and Podcasts Oct 26 – Nov 2, 2014
    ConverStations blog posts you may have missed this week: Destination: Fantastic (Thoughtography) Bad Assumptions and Bad Experiences Fear of Being Irrelevant Stop Being Afraid of Change Mistakes are Tuition 3 Important Things Your Business for a Marketing Campaign 4 Ways to Offer Compilations of Quotes Finding: Fit, Reach, Help, and Ideas (LIFT Clips) Hacks, Habits, and Holdings (LIFT Slides) SmallBizTracks Daily Podcasts you many have missed this week: SBTD Episode  98:  What if My Idea Gets Stolen? by subscribing to Whistle Stops Weekly email newsletter. Consider leaving a comment!
    [Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
    When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
    [Marketing] Where are Collaboration Budgets Being Allocated?
    internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
    [Marketing] The Power of Listening
    Eric Boggs is the Founder & CEO of ">Argyle Social , a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations.
    [Marketing] Would you pay for an adless Facebook?
    We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
    [Marketing] The Five Business Books That Shaped 2011
    " A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
    [Marketing] The History of Android [Infographic]
    'In 2009, Motorola Droid was released exclusively to Verizon and marketed as an iPhone alternative. The slide-out keyboard touted as a key advantage over the iPhone and sold 525,000 units in the first month. This milestone in Android history probably marks the beginning of #TeamAndroid vs. #TeamiPhone. Check out other Android’s milestones in the infographic presented by Startapp. Infographics android Google history infographic iphone mobile motorola t-mobile
    [Marketing] The Foundations of a Successful App [Infographic]
    'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. Infographics
    [Marketing] What is Profit?
    To become more more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
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