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  • TAYLOR MAREK  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] How I Made My First $100 Online
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How I Made My First $100 Online March 3, 2010 by Taylor Marek “It was a dark and stormy night.
  • SOCIAL WAYNE  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Six examples of downtown Raleigh businesses using QR Codes
    The QR Code marketing movement is underway across the USA and Raleigh is right there joining other major cities such as New York and Boston with various businesses using QR Codes. In the upcoming months everyone will be adding QR Readers to their existing mobile apps along with various marketing agencies looking to see how they stay ahead of the other and add QR Codes with their clients marketing efforts… good luck. Regardless here are six examples of companies using QR codes downtown Raleigh, NC. 1. SPARKCon Posters. 2. Design Box Window Clings. 3. SPARKcon App dev.
  • IMAGINE YOUR REALITY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] A good example of social media PR handling
    I’m reading Perspectives on Social Media Marketing (affiliate link) and one of the questions focuses on how to handle PR crises with social media. B. Bough related an example of how Pepsico handled a situation where an ad agency (that worked for Pepsi) had published a rejected ad for a contest in a magazine. One of the readers of the magazine was offended and tweeted about the ad to her followers. It’s a powerful example of how to do social media right, when it comes to a PR situation. Pepsico contacted every person who was offended by the ad and had posted about it.
  • SAYING IT SOCIAL  |  FRIDAY, JULY 30, 2010
    [Marketing] How to Subscribe to Facebook Business/Fan Page Posts in Your.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites! « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. But, would you "settle" for one or the other? if yes, please explain.
  • MOBILEGROOVE  |  WEDNESDAY, MAY 16, 2012
    [Marketing] Why Voice is THE Game-Changer
    They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a  strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
  • SOCIALFISH  |  FRIDAY, APRIL 27, 2012
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. Here’s your homework.
  • KIKOLANI  |  MONDAY, JULY 18, 2011
    [Marketing] 3 Simple Ways to Find Relevant Twitter Followers
    Get More from Twitter – Twitter Marketing eBook Review. Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including google.com (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing. Special thanks to Justin of Dragon Blogger for letting me know! Now onto our regularly scheduled programming. Where are they you ask? Why yes, it is and it does.
  • WORKFACE  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] A Philosophy of Humanlike Customer Communications on the Internet
    Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Is it worth investing in social media?
    For the chair of the Federal Reserve to issue such a direct warning to the markets was highly unusual, and a telling reflection of the huge enthusiasm that traders seem to be feeling about social media. The typical measure of a stock’s cost compared to its value used by the markets is its price to earnings (PE) ratio: the current cost of a share divided by its profit per share. The answer lies in Facebook’s earnings report of a year previously, when the business stunned the markets by announcing a sharp increase in advertising revenue alongside its usually healthy user metrics.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] If You Can’t Afford It Apple Doesn’t Want You
    Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? I say not really. I’m worried about the lack of feature innovation, and the advertising has been terrible over the past year.
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] Stop Doing, Start Planning
    Where are you, how many customers do you have, how did you market the product, who’s with you, how do you feel, what challenges might you face… paint a clear picture as possible. “By failing to prepare, you are preparing to fail.”. ? Benjamin Benjamin Franklin. know I know. I’m sure you’ve heard slightly different advice in the startup world… “Stop planning, start doing” , as it usually goes. These kinds of concise sayings can be really inspiring at the right time. Yogi Berra. The “Just Do It” Mentality is Powerful. Planning is vital.
  • NOWSOURCING  |  TUESDAY, AUGUST 16, 2011
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  Below you will find what we believe are 10 of the most useful tips to get your followers to see and interact with your tweets.  The key to this list is not to pick one and do it, but to use it as a guide to shape every tweet you publish.  For the next few days, reference this list and try to follow the tips when writing your tweets.  Time Your Tweets.
  • SOCIAL WAYNE  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Twitter for Business is now open
    Do you think it will be overused by brands and marketers just to get more followers? Tonight ReadWriteWeb broke the news about the new Twitter for Business platform that allows businesses to buy Ads, Trending Topics & promoted tweets. Depending on how long you have been using Twitter you may be thinking what took them so long. Only time will tell how this will work out and be received by everyday Twitter users, regardless you can get started with Twitter for Business by going here: [link]. Featured Twitter ads promoted trends promoted tweets trends twitter for business
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Latest Radio shows
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 23, 2010
    [Marketing] Social Media Coach video: Know Your Audience
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? No one size fit all strategy works with social media because different sites cater to different needs and different target clients. Watch the video and tell me if you agree or disagree. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, AUGUST 14, 2010
    [Marketing] How social media can build community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What do you think? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] The importance of learning social media sites effectively
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? disagree, mainly because if you divide your focus its hard to effectively learn social media or develop a strategy for each site. By learning each site one at a time, you can develop a strategy for how you will use a given site, implement it, and then move onto the next site without being overwhelmed. What do you think?
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Why you need more than social media to connect
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While I use social media to initiate connections, to establish relationships I use more traditional media and I suspect that this will continue to be the case for many people. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. 4.     They aren’t particularly “modern.”. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Communication.
  • FEVER BEE  |  SUNDAY, JULY 31, 2011
    [Marketing] Sacrificing Members
    The 13th Law of Marketing , is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this law. They need to sacrifice the majority of potential members and focus on a narrowly defined audience with a unique and strong common interest.    It's tempting to target all your customers (or everyone else in your ecosystem). But this wont work, the interest wont be as strong. Try to create a global community for parents and you'll fail. Branded Online Communities
  • FEVER BEE  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Where Do We Experience Community? (and why forums are struggling)
    Part of that can be attributed to the PR, marketing and sales teams of each.   The great exceptions like communities hosted by Lithium/Jive and co prevail by heavy marketing and forcing members to use them. Many platform vendors are going through a tough time.    Others are experiencing breakneak growth. The rest is trend-related. The  The big trend is where we  experience  a community. Do we go to distinct, carefully branded, destinations to experience the community? Or does the community come to us through existing channels? 
  • TWIST IMAGE  |  SUNDAY, MAY 4, 2014
    [Marketing] Networking Is Not Working
    content marketing. digital marketing. marketing blogger. marketing podcast. Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
  • SOCIALNOMICS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
  • JOEY STRAWN  |  MONDAY, JULY 5, 2010
    [Marketing] What Video Games Have Taught Me About Social Media
    They Call Me… The Viper Make My Blog Better 10 Ways Your Blog Is Like A Zombie Movie Inception Marketing, An Infection of Ideas. Tags: Blog Social Media facebook marketing Red Dead Redemption social media twitter World of Warcraft Xbox Live Digg Digg In life, you can take lessons from anywhere to help you in your journeys (this blog was started as a testament to that idea).  I’ve been playing video games for most of my life and would like to share some of the lessons I’ve learned from video games that can easily be applied to the world of social media.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] @SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman ( @davidedelman ), Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Upon returning from the Pivot Conference (@ PivotCon ) in New York City a couple weeks ago , we were very excited to see my interview with Dorie Clark (@ DorieClark ) in Forbes. As history has shown us time and time again, knowledge is humankind’s greatest tool in our arsenal. New Video: “What is a Möbius Strip?”.
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] 10 Ways to Position Your Blog Above Copycats
    Having an online network of marketers and peers will help you position yourself above copycats because you’ll have comments on your hard work and a thriving community that knows where to find you. 9. This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Bloggin
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. I bet Glasses manufacturers get in on the act as well at some point. I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future.
  • ARI HERZOG  |  MONDAY, NOVEMBER 12, 2012
    [Marketing] Introducing @Flextronics to the Social Web
    Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. When he's not blogging, Ari helps brands improve their digital media marketing. You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. My Connection to Flextronics.
  • KIKOLANI  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing] The History of Google Panda & Penguin, Abridged
    Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. made the fall of 2011 even more interesting for marketers thanks to the Flux series of upgrades. Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.
  • IDACONCPTS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] What to Expect When Hiring a PPC Management Company
    When you have the creative, marketing, and technological skill of an actual online advertising agency behind you, you are more likely to have the best possible ads. 2. If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Not necessarily. Next steps.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 24, 2013
    [Marketing] Thank You for the Civilination Help
    Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Thank you so much!” ” Shout Outs. In that old school way, I’d like to offer a little link love.
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Customer and Company Value, You Must Define Both
    The ability to affect how a product or service is marketed or created which provides a feeling of importance and contribution. In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Company. Customer. Peer recognition.
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Marketing] Master List of Social Gaming and Game Mechanics Platforms.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why You Should NOT Integrate Game Mechanics Into Your Service Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues » Master List of Social Gaming and Game Mechanics Platforms Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Which of these four models will be most successful?
  • GAURAVONOMICS  |  SATURDAY, OCTOBER 9, 2010
    [Marketing] Hindu Story on Facebook Groups, Data Portability and Privacy.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Upcoming Workshop: Marcus Evans Social Media Marketing Conference 2010 » Hindu Story on Facebook Groups, Data Portability and Privacy Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Internet traffic is growing by 40 per cent a year.
  • WISDOM LONDON  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Growing The Social Mindset: Social Evangelism At Work « Wisdom London
    Well, we all know that social is a good thing – burgeoning technologies that enable us to act and communicate smarter, be more social, market better and yet in certain quarters there’s confusion, concern, awe and bewilderment. Because from a certain angle it looks like there are suddenly millions of marketers devoted to this movement called social media. It’s as if in social media, marketers have a new religion. Wisdom London Creative Communications is our world… « Experiments in Social Media Number 3, Part 1: Rationing Twitter Oh Boy! Sound familiar? I
  • KIKOLANI  |  TUESDAY, MAY 15, 2012
    [Marketing] 5 Steps to Improve Your Pinterest Profile in Five Minutes
    If you’re willing to put in a bit more time, you’re in luck – BlogWorld & New Media Expo just launched a completely free eBook called The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest written by yours truly that shares more secrets to improving your Pinterest profile, especially if you’re an online content creator. This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. For most users, the answer is no, unfortunately. When you create a board on the fly (i.e., Like the current default?
  • SOSHABLE  |  FRIDAY, APRIL 5, 2013
    [Marketing] Reddit for Writing
    In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. Other marketers aren’t such big fans. There are a lot of places you can look for inspiration for your writing, but most writing advice for marketing online is about where to find topics and subject matter. If you’re a digital marketer (or a human being that hangs out online), you probably have. For some of us, this hasn’t been much of a chore. How do you find inspiration?
  • KIKOLANI  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Examining Colors and Graphics in Facebook Marketplace Ads
    That’s all approaching things from a marketer’s standpoint. Although you may not realize it, people have a strong physiological response to different colors, and using the wrong combination of colors in your graphic-based ads can be a death sentence in Facebook marketing. Let’s say that you’re attempting to market your brand to kids or to their parents. This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Kids Products. Think L.L.
  • ARI HERZOG  |  THURSDAY, JUNE 2, 2011
    [Marketing] 10 Twitter Tips to Make Friends
    by Kristi Hines@Blog Marketing. This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests. It’s also a good way to find users with the similar interests as you. I’ve found that the best ones out there are Just Tweet It and Tweet Find. 2. Use Follower Wonk. Provide interesting content!
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Marketing] Better Inventory and Content LIFT Slides 11-29-14
    Content Marketing With Presentations from Ethos3 | Presentation Design and Training. As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. FIND FLOW – The ABCs of Landing Pages That Work. your presence or practice. 
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • CREATIVE RAMBLINGS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • CREATIVE RAMBLINGS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 5 Objectives for Social Media Measurement
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 16, 2010 [.] 5 Objectives for Social Media Measurement Published: June 16, 2010 Source: Brass Tack Thinking Measurement and analysis of social media can mean many things. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. What shows you that?
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • DEVELOP SOCIALLY  |  MONDAY, JUNE 27, 2011
    [Marketing] Are You a Master of Disguise?
    Your Tweets will be in the Library of Congress, your Facebook wall will last longer than the Berlin Wall, your Linked-In profile will be perused for profit and even your Netflix information will be used to market to you things that the algorithm thinks you might like. Now, of course, everything you say will be recorded for posterity and analyzed in the event you ever become famous or happen to be seen with someone who is, was, or is expected to be in politics, show business, or rich beyond mortal imagining. Welcome to the social media party! So that’s how it works in a nutshell.
  • LAUREL PAPWORTH  |  TUESDAY, JULY 6, 2010
    [Marketing] 3 Surefire Ways to Win The Fastcompany Influence Project
    Affiliate Marketers rejoice! Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is. Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Bait and switch. The rest of us just groan. What do you think? Web 3.0,
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
    While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
  • SMTHREE  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Social Media for Nonprofits
    In the ever evolving world of social media marketing it makes sense to see who is succeeding (and failing) with their initiatives. And make no mistake – a lot of social media marketing is about trial-and-error. The barrier for entry to social media is low when compared to other marketing platforms. Like every other marketing vehicle, social media has its own rules of engagement. Social media should be a part of – and fit into – you overall marketing/engagement strategy. It is neither a marketing panacea nor a stand alone operation.
  • WAXING UNLYRICAL  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Weekly Roundup: Rethinking Color
    So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. 1. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Why: transparency is important everywhere, and cause marketing is no different. 3. effect marketing. 7. Image: D.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Facebook IPO What You Need to Know?
    Expected market cap of $5Billion. NASDAQ or NYSE choice may be decided on which exchange will give the most in terms of partnerships and co-marketing. Pending Facebook IPO – What You Need to Know: Exchange: Don’t know if it’s NYSE or NASDAQ, in fact Facebook doesn’t even need to disclose when they file. Morgan Stanley will take them public. Expected to go public this afternoon, but may slip to tomorrow. Buy the time the general public can buy a share the price will probably be double of where it started. What will be the stock symbol for Facebook's IPO?
  • MINDJUMPERS  |  MONDAY, AUGUST 23, 2010
    [Marketing] Twitter Tales – A Bunch of Twitter Cases
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved The service itself has launched a new sub-site called Twitter Tales. Everyone can give their input and tell a Twitter tale.
  • CHRIS BROGAN  |  MONDAY, JULY 26, 2010
    [Marketing] The Frontier is All Around Us
    Tags: marketing thinking
  • NET-SAVVY EXECUTIVE  |  THURSDAY, JUNE 16, 2011
    [Marketing] Driving Intelligence and Analytics with Omniscience
    And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
  • KIKOLANI  |  FRIDAY, MARCH 22, 2013
    [Marketing] Fetching Friday – Resources Mashup & Imagine the World
    20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare] – Familiarize yourself with these 20 critical CTA do’s and don’ts so you can create marketing calls-to-action that get visitors clicking. Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today. Must-Have SEO Tools: 17 SEO Experts Weigh In – Find out which SEO tools digital marketing experts use. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. give you 4 bold steps to do that!
  • SOCIALNOMICS  |  TUESDAY, APRIL 26, 2011
    [Marketing] Royal Wedding is Taking Over Social Media
    According to London-based independent search marketing specialist and technology firm Greenlight, new research shows that in the past seven days the nuptials are getting one new mention every 10 seconds. Royal Wedding discussions are taking over social media. The aforementioned figure is expected to grow exponentially as the wedding date approaches, and has already bulked up by 700 percent since measurement levels started in March. Within the last week, Greenlight has reported a huge increase in Royal Wedding discussions and chatter across numerous social media channels.
  • OUTSPOKENMEDIA.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Curation. Can you Filter Free Content
    Can you Filter Free Content by Lisa Barone on 08/17/2010 · 9 comments | Internet Marketing Conferences Hey, hey! Home About Services Blog Contact Outspoken Media Curation. Steve Rosenbaum is up to talk about content curation and this session is slated as only being 20 minutes long. That means we’re going to BLOW through this. Oh goodie, goodie! :) His goal is for us to leave saying this is the best session we’ve attended all show. He also says we don’t have to feel guilty if we check our blackberries or email.  We’re all busy. Google is doing curation well.
  • UNSPOKEN  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Who “Owns” the Internet?
    The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
  • MARKETING VOICES  |  SATURDAY, APRIL 9, 2011
    [Marketing] Home page
    JJ&P: Marketing Smarts For Venture Capital and Private Equity Related posts:Sample Page Case Studies Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani Related posts: Sample Page. Case Studies. Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani. homepage
  • JACOB MORGAN  |  THURSDAY, MARCH 10, 2011
    [Marketing] Is Social Taking Malaysia Airlines to New Heights?
    The screenshot belows shows how users are able to search and book flights directly within Facebook.  I’m not sure how the back-end systems are set up but I would imagine that Malaysia Airlines will now know when someone purchases through Facebook, how much they spent, what their social graph looks like, where to connect with that person through social channels, and how to market/reach out to that person at a later date (and perhaps their friends).  In essence, the experience of booking a flight is now becoming “social&# and is being translated from online to offline. Novel?
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 9, 2014
    [Marketing] Humanizing Brands With Stories And Comedy
    and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
  • ACIDLABS  |  WEDNESDAY, MAY 2, 2012
    [Marketing] ?? ??????? ????? ?????? ? ??????
    you will enter ports seen for the first time; stop at Phoenician markets, and purchase fine merchandise, mother-of-pearl and coral, amber and ebony, and sensual perfumes of all kinds, as many sensual perfumes as you can; visit many Egyptian cities, to learn and learn from scholars. Something read to us at TEDxSummit by Jason Hsu of TEDxTaipei and then in the native Greek by Katerina Biliouri of TEDxThessaloniki. There are real messages in it for those of us who wish to create change in the world. It’s no less about relationships, friendship and love. Ithaca. Pray that the road is long.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • JACOB MORGAN  |  THURSDAY, JANUARY 20, 2011
    [Marketing] A Four Step Process for Evaluating Risks in Social Business
    The organization needs to write down the risks that it perceives as a result of getting involved in social business.  I just arbitrarily picked two risks above which were “employees don’t use tools&# and “negative feedback from customers.&#  I would recommend a cross-functional meeting as opposed to just having someone from PR or marketing coming up with all of the risks. I just finished reading “The New Supply Chain Agenda,&# by Reuben E. Slone, J. Paul Dittmann, and John T. Mentzer which is a great book for anyone interested in supply chain management. Step 1.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] comScore January 2012 Search Engine Rankings
    Think of this more as the “market share” for the search engine industry. Google led the explicit core search market in January with 66.2 explicit core search market in January with 66.2 percent market share (up 0.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent of search queries conducted. Google led the U.S. percent (up 0.1 percent.
  • CONVERSTATIONS  |  MONDAY, JANUARY 20, 2014
    [Marketing] Practicing a Profitable E-commerce Plan
    SEO and developing a frequent and consistent content marketing plan are important pieces to make the sales. Nine Areas a Small Business Can Improve Their E-commerce. When we think of E-commerce, we think of online sales. Yes, part of E-commerce is sales. A big part. But it’s more than just the transaction between a shopping cart and credit card. In talking with small business owners, especially in rural areas, they are on the lookout for ways to build a better E-commerce presence and experience in order to extend their reach and create additional revenue streams. Your job?
  • TWIST IMAGE  |  SUNDAY, MAY 5, 2013
    [Marketing] Blogs And Business Success With Mark W. Schaefer
    If you''re a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. digital marketing. marketing podcast. Episode #356 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. Schaefer. Smith. brand.
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Renewed interest in growing online communities « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. I don’t know if this is due to frustrations with Facebook or mounting concerns over the fact that they’ve put all of their eggs in someone else’s basket and not enough in their own. del.icio.us
  • JEFF KORHAN  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Thank You Small Business Readers
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Locate Your Friends with Facebook Places | Main | The Bright Side of Losing Social Media Privacy » August 19, 2010 Thank You Small Business Readers Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. And you did.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] 2010 In Web Services: My Top Ten Sites
    We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. Don't you want to know how Blippy will leverage this gold mine? I do. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. Quora ?
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
    There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media.  Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. Why This Blogger Uses Pop Ups. Tweets and Links.
  • CROWD MEDIA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] Digital Immersion: Meet Generation Y
    The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Fundamental Change. To impart knowledge? Whoever ‘you’ are. Need help changing?
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Marketing] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. Washington, D.C., where I live, is a city known for its appetite for reading. On any given morning, the downtown line is a gray hue of policy wonks, academics, financiers and other pseudo-intellectual types. Or The Wall Street Journal. Maybe. It’s not.
  • PROACTIVE REPORT  |  MONDAY, JUNE 6, 2011
    [Marketing] Social Media a Close Competitor to Email for SMBs
    Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts,  SMBs also struggle with measurement. It rated poorly for “proven effectiveness&#. 10 point Social Media Strategy.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. I am not involved, had zero knowledge of it in advance, and don't believe I am impacted by its existence. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it.
  • THE REALTIME REPORT  |  THURSDAY, AUGUST 2, 2012
    [Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
    Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts.  Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] The Spin Sucks Inquisition: Carrie Morgan
    Before I committed to a marketing and PR career, I was a horse trainer. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on. I did a #FollowFriday on her exactly one year ago (how weird is that coincidence?). Let’s see if it says how we met. Totally doesn’t say. We’re both communicators so it has to be that she stumbled on Spin Sucks or I stumbled on Rock The Status Quo and the rest, as they say, is history. mean, I make my team call me that, but I sign their paychecks. What is the Biggest Mistake You’ve Made in Your Career?
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • ENGAGING BRAND  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Social Media Can Be The Heartbeat of Your Brand
    From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.
  • PUBLICRELATIONSBLOGGER.COM  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 7 Ways to Measure the Effectiveness of Social Media
    Home About Contact Glossary Videos Resources Archives eBook PR Training PR Tools | 7 Ways to Measure the Effectiveness of Social Media _ There are many ways to measure the effects of social media. First, however, you need to start using them.) There is good reason to wonder if you are using it properly, or if it is even worth using for your company; for some companies, social media my not do much. Here are some ways I measure the effectiveness, results, and the potential lack-there-of with the social media tools I use: - Traffic. This is a great way to monitor where you traffic is coming from.
  • GEOFF LIVINGSTON  |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketing] What IS the Right Culture?
    It’s amusing to read the social media marketing and masthead bloggers take this topic on. Image by kingdom of dreams. Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” ” To me, that’s an extremely open and subjective question. “This is social business, the heart of the 21st century enterprise!”
  • JACOB MORGAN  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] 2010 Consumer New Media Study by Cone
    Tags: Social Media Marketing Tools and Reviews 2010 consumer new media study cone social customer engagement
  • FEVER BEE  |  TUESDAY, MARCH 8, 2011
    [Marketing] The Professional Community Management Course
    Too often it's left to the marketing team. Too often a marketing-mindset creeps in - which would be fine if fostering a sense of community amongst people was a traditional marketing skill- but it's not.  How many businesses fail to get their community off the ground? How many businesses struggle to sustain high levels of active members and keep members coming back? How many businesses never get the benefits they want from their community? Looking at the huge number of online ghost towns, it’s far too many. Businesses   Pass or fail?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 17, 2014
    [Marketing] 74% of World Cup Viewers Use Social Media During the Games
    It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games.  In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks. Social gives brands the power to engage and influence consumers second by second. Crowdtap polled 850+ men and women in May 2014.
  • JUGNOO  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Facebook Ads – Some Thumbs Up, Some Down
    Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. He’s written a critical report of Facebook’s advertising platform called: Why Facebook is Failing Marketers. His main complaint is that Facebook has become a traditional ad seller, and has become the “last choice” for marketers when compared with other promotion channels. According to Adobe and Kenshoo Social, the reports are all positive.
  • SOCIALNOMICS  |  MONDAY, MAY 7, 2012
    [Marketing] Is Your Small Business Being Social Enough?
    For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fact that more and more consumers are using social media in their everyday lives. You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? If you are holding an upcoming sale, have promotional items the public should know about, seminars etc.,
  • DIGIGEN  |  TUESDAY, MAY 31, 2011
    [Marketing] An Inspirational Local Strategy: Ben Lerer of Thrillist
    Ben Lerer, founder of Thrillist, spoke about how they evolved from one local market into a national player with representation in Los Angeles, Chicago, etc, at the PSFK New York Conference. Thrillist hasn’t landed in the UK yet, but it feels like we are geared up for this product now. With Living Social and GroupOn feeling a bit pony Thrillist could be the right product right now. Lets hope it lands here soon. Its a pretty inspirational and down to earth chat about how to do it, starting low and aiming high…with a little support along the way.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter.  If a team member downloads the document they can just re-upload it to chatter and the team will see the most updated version.  We share all of our documents, presentations, and pretty much anything else we create in this way. It’s a bit like Facebook but for the enterprise.  I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
  • GAURAVONOMICS  |  SATURDAY, SEPTEMBER 25, 2010
    [Marketing] Game Mechanics in Education: Leveling Up With Class Blogs.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « We Are More In Sync and More Out of Sync Than Ever HT Article on Bloggers as Opinion Leaders » Game Mechanics in Education: Leveling Up With Class Blogs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! For more, read my bio. Lets talk. Unported License.
  • ARI HERZOG  |  TUESDAY, APRIL 10, 2012
    [Marketing] How to Find People on LinkedIn
    A student in my social media marketing class asked me how she can find employees who work at certain companies. created a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Related articles you may enjoy: Diverse Summaries of 13 LinkedIn Users. LinkedIn Users Describe Themselves. Why I Changed My LinkedIn Summary. Recent comments Recent comments. Media LinkedIn
  • TWIST IMAGE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Fake Traffic, Bots And Faker Websites
    "During a recent interview, online ad veteran Wenda Millard , president of Medialink , made the bold claim that a quarter of the online ad market is fraudulent. We try to be these loyal advocates for digital marketing. And, if the brand is loser, marketing is the biggest loser. The engine of marketing is to create interest and sales in the products and services of businesses. digital marketing. online ad marketing. Fraud is everywhere. Wake up. Some advertiser paid for those eyeballs. They paid for an ad that would never been seen. Right? Wrong.
  • KIKOLANI  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
    As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
  • ENGAGE  |  FRIDAY, MAY 2, 2014
    [Marketing] What are you wearing?
    Though still in its infancy, the wearable technology industry is creating a completely new frontier in how we interact with information, and it’s opening doors for marketing that could never have existed until now. With new devices filling up the pipeline, the global wearable technology market is poised to become a $4.6 You can also download our whitepaper, Content Marketing Insights 2014 The machines are coming. Actually they’re already here. Samsung, Google, FitBit, Jawbone, and soon Apple are all in a race to conquer our wrists, our faces—and our pockets.
  • JEFF KORHAN  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Seductive Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Connectivity is a Human Need | Main | How to Start a Blog » August 24, 2010 Seductive Social Media Money won is twice as sweet as money earned. The results you achieve through your social networking and marketing will often have this seductive quality. Analysis and Study Creates More Winning When I score a win with my social networking or marketing, I like to go back and trace the activities that made it happen.
  • KIKOLANI  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Fetching Friday – Resources Mashup & Otters Stacking Cups
    Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Business Blogging Tips to Double Your Site Traffic – Learn how Block Imaging’s focus on content marketing through their blog increased sales and traffic. 33 Stats That Paint a Picture of the Future of Marketing – Take a glimpse into the future of marketing with these inbound marketing statistics. The Resources Mashup. Freelancing.
  • ARI HERZOG  |  SUNDAY, AUGUST 1, 2010
    [Marketing] 30 Social Media Strategies You Need to Know
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? I can easily share 30 strategies with you, but those would be strategies I think you would need to know. They wouldn’t necessarily be anything you need to know. What’s the point of my wasting your time wading through a list of 30 items when you may already know many of them? The stage is yours. Add a comment below and share one strategy with me and everyone else reading this sentence. How Often Do You Use Social Media Tools?
  • SOCIALNOMICS  |  FRIDAY, JUNE 27, 2014
    [Marketing] Social Media and Luxury Travel Case Study
    Now, more than ever, there is a growing emphasis being placed on customer engagement via online marketing strategies in the luxury travel industry. Whether you plan on starting out online or you are looking to strengthen your online marketing strategy it can be difficult to stand out from the crowd in what could seem an overly saturated market. The travel industry is highly competitive; by focusing on your target customer you give yourself the opportunity to differentiate your company from mass-market brands. Have a Target Demographic. Share. Have fun!
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