TAYLOR MAREK | TUESDAY, FEBRUARY 3, 2009
[Marketing] Obama's New Economic Plan
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Enjoy Here are the economic advisors of our time, these guys explain everything perfectly: (Abbott and Costello do it perfectly, don’t they?) Taylor is a 21 year old New Media Visionary on a Journey to change the World.
TAYLOR MAREK | TUESDAY, JUNE 9, 2009
[Marketing] Top result in Bing.com!
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Top result in Bing.com! June 9, 2009 by Taylor Marek This is fascinating to me. Don’t believe me?
TAYLOR MAREK | WEDNESDAY, JUNE 24, 2009
[Marketing] Entrepreneur vs. Employee, Which one are you?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Entrepreneur vs. Employee, Which one are you? Entrepreneurs make the rules, employees follow rules.
TAYLOR MAREK | MONDAY, AUGUST 10, 2009
[Marketing] #99: What is your Question, Derek Media, and Facebook buys Friendfeed
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Big moves and changes being made in the Business and Technology sector, you will want to sit down and listen to this one. Finances : What is your Question? link] !!
ENGAGE | WEDNESDAY, MARCH 16, 2011
[Marketing] Tying It All Together: What a Well-Placed Headline Can Do For A Layout
image: dehuacarpet ] If you liked this, try: Capital Improvements: Using Initial Caps to Improve Your Designs An Illustrated History of Content (and a Smooth Move in Content Marketing) Head(line) of the Class. T here’s a scene from the Coen Brothers’ 1998 cult classic The Big Lebowski where Jeff Bridges’ character, The Dude, walks into a local bowling alley lamenting the ruination of a living room rug vandalized by intruders. That rug really tied the room together, did it not?” asks a concerned John Goodman, who plays fellow bowler and screwy Vietnam Vet Walter Sobchak. “F@*#ing A!”
PROBLOGGER | MONDAY, SEPTEMBER 2, 2013
[Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. This is a guest contribution from Adam Connell, blogger at Bloggingwizard.com. Twtrland.
SOCIAL WAYNE | FRIDAY, APRIL 29, 2011
[Marketing] comic – 10 Possibilities In a World Without Twitter [Humor]
View more documents from HubSpot Internet Marketing. 10 Possibilities In a World Without Twitter [Humor] View more documents from HubSpot Internet Marketing infographics social networks Twitter infographic possibilities Tweets world world without twitterYesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot. 10 Possibilities In a World Without Twitter [Humor]. Yesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot.
CONVERSTATIONS | FRIDAY, APRIL 8, 2011
[Marketing] Feed the Junkies
These publishers spend millions in market research. Fanatics! From a poker junkie to star trekkie, football fans to Beatlemania - people flock together to celebrate and commiserate and even fan the flames of their fanaticism. The content ignites community and creates conversation. Are you providing and provoking the content worthy of the flame? Again, we can go to our bookstore lesson and especially the magazine section to see what's hot or not. What topic has multiple titles? What are the weeklies and top monthly mags headlining? Stop guessing and follow some of their lead. Blog Coach
MICRO PERSUASION | MONDAY, JULY 5, 2010
[Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
SOSHABLE | SATURDAY, NOVEMBER 17, 2012
[Marketing] If You Can’t Be James Bond, You can Still be a Social Media Not-So-Secret Agent
For example, I use social media for marketing various businesses 80% of the time, but the other 20% is dedicated to exposing and attacking certain evils I perceive in the world such as censorship, GMO-controlled food industries, political corruption, and attacks on Christians. Not all of us have the abilities, training, and gumption to make it as 007. Globetrotting with a Walther PPK 9mm Short under our tuxedo jacket is an appealing life to some, but the majority of us are perfectly fine spending time with our families and posting our mundane lives on Facebook. What’s yours?
WAXING UNLYRICAL | TUESDAY, APRIL 2, 2013
[Marketing] Talking #measurePR with Sandra Fathi
And on what kinds of metrics clients are asking for these days: A3: Leads, Revenue, Customer Acquisition, Cust Retention, Market Penetration – the big business indicators. A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. Ashley, unfortunately, couldn’t join us, since she was literally winging her way to DC at the time.
MINDJUMPERS | TUESDAY, SEPTEMBER 20, 2011
[Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
STEVE RUBEL | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] Stats: Tuesday is Social Network Ad Day, But Probably Not for.
Look at the success of Comcast and their team of "real people" out in the market. And yes, David, Zappos is the other huge success story on f2f marketing, customer support/relations. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. However. Only 17% said they feel positive." In short, a faceless presence on a social network doesnt really work that well. People are there for people, not brands. Companies need to put their own employees out there? Sep 09, 2009 David Sim said. agree!
JACOB MORGAN | WEDNESDAY, JULY 7, 2010
[Marketing] Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers
For a 10 year period from ’93-2003, Intuit develop 54 new offerings or 5 per year, each one took around 12-13 months to come to fruition. In 2009 alone Intuit did 31 new offerings, meaning the average time to market dropped by around 60%. Time to market for new offerings dropped by around 60% as a result of E2.0 within the organizations: Roy Rosin- VP of Innovation Jenny Spadafaroa- Web Evangelist Tad Milbourn- Product Manager, Intuit Brainstorm Intuit really started dabbling around a few things in the E2.0 This was due to the E2.0 initiatives that Intuit pursued. efforts.
BRENT CSUTORAS | MONDAY, SEPTEMBER 6, 2010
[Marketing] You Know Propeller is Dead When…
We have all known Propeller has been dying, ever since they redesigned their site, banned people just for being marketers, and got rid of most of their good Navigators, but it really sunk in today when I visited the site for the first time in months. The front page looked more like an upcoming page, [.].
SIMON MAINWARING | FRIDAY, OCTOBER 8, 2010
[Marketing] The Last Frontier of Social Media: Unborn Babies
Related posts: April 29, 2010 -- Gary Vee’s ‘Crush It’: Facebook, Twitter and social media marketing that makes money (12) August 25, 2009 -- Seeing through other’s eyes: Social media and compassion (4) August 11, 2009 -- Angry twitter, clever friendfeed: A lesson in creating desire (6) July 6, 2009 -- The Future of You as Advertising Space (11) June 2, 2009 -- ‘Powers of Ten’ for the Twitterverse (2) May 16, 2009 -- The Future of Social Media (a.k.a. But one can only imagine where this will end. Will the miracle of life be recast as digital pre-life made flesh?
SOCIALFISH | TUESDAY, MAY 13, 2014
[Marketing] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
For years data has been used in sales and marketing functions to measure current and past results, and even predict future events. Guess where Jamie Notter and I will be on May 22? In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. Human Resources must evolve as a serious partner in the business, one that links values and value-creation with people and practices. HR must emerge as a fearless leader. At the end, we will be different.
FRESHNETWORKS | FRIDAY, DECEMBER 13, 2013
[Marketing] Five innovative applications of wearable technology
So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This The Copenhagen Wheel. SunFriend. Tweet Pee.
ENGAGE | FRIDAY, OCTOBER 10, 2014
[Marketing] How Brands Are Leveraging Snapchat
But for brands, it’s also a huge content marketing challenge: They truly have to be useful, relevant and super fun, or else people aren’t going to bother adding them or watching. Yes, the powerful “Real Beauty” content has been ongoing for years, but lately the company has taken a new turn with its content marketing, making it truly interactive and personal. I have a confession: I am completely enamored of Snapchat. It has become my go-to form of communication, above and beyond texting, posting status updates, tweeting or ever touching the dreaded Facebook messenger. GrubHub.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 29, 2012
[Marketing] Guest Blogging Wins
When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. Take advantage of the guest blogging trend by choosing the best blogs in your niche, writing great content that will benefit their readers, and you will enjoy the benefits that this online marketing opportunity brings. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. You will reach people who otherwise might never hear about you.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 15, 2012
[Marketing] 4 Places To Build An Online Brand Page
You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? This site has recently become even more important by enhancing its local search opportunities for marketers. I can see a day when Foursquare could become the most important local search engine online. It’s true. Here are 4 popular social media websites where you can currently build brand pages. Facebook - Facebook led the way with brand pages. These are just four.
JACOB MORGAN | MONDAY, DECEMBER 7, 2009
[Marketing] The New Enterprise 2.0 Community Manager
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The New Enterprise 2.0 Community Manager View Comments December 7th, 2009 Most of the time when people or brands refer to a “community manager, they are referring to someone that can manage the online relationships for a particular brand. Most community manager roles include blogging, tweeting, monitoring the web for online conversations and engaging when appropriate (and possibly a few other things). The community manager is the ring leader or the conductor that makes everything happen.
DIVA MARKETING BLOG | THURSDAY, JULY 17, 2014
[Marketing] Beyond The Ink Smudge To Digital Relevancy
Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except . Except .
FEVER BEE | TUESDAY, FEBRUARY 22, 2011
[Marketing] What's Wrong With Community Management?
We let ourselves be subservient to marketing, communications or technology. We keep using a marketing framework to develop a community. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Don't wait for things to happen, make them happen. We mistake audiences, like those scene on Facebook, Twitter and blogs, for communities. Don't do this.
THE WAY OF THE WEB | SUNDAY, MARCH 27, 2011
[Marketing] Negative reviews – Proof that responding works!
And if after all that, you’d rather ignore my advice, Harris research and any negative reviews, then I guess pointing to the example of Craiglist and Craig Newmark won’t change your mind. I can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on motorcyclenews.com , I received a steady trickle of emails and phonecalls on the same theme. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. The survey of 1605 U.S
ENGAGING BRAND | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Perfect Brand Example for Your Social Media
Marketing is about giving examples. Social media marketing is about BEING that example. Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Sales is about delivering against those examples. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Social Media
KIKOLANI | FRIDAY, MARCH 15, 2013
[Marketing] Fetching Friday – Resources Mashup & Seals on a Surfboard
Content Marketing Essentials 2013 – A huge interactive infographic on content marketing. How to Use SlideShare to Generate Leads – Here’s how to use SlideShare as part of your visual content marketing strategy. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. The Resources Mashup. On Kikolani. Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Fetching Friday
LOUIS GRAY | SUNDAY, FEBRUARY 13, 2011
[Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
WAXING UNLYRICAL | WEDNESDAY, MAY 9, 2012
[Marketing] When Opportunity Knocks
From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. That’s Derek Skaletsky of Traackr, Gini Dietrich and Johna Burke of BurrellesLuce, in my breakout session.). Boy, was I wrong. Or: “I’m __.”. “So nice to meet you, I’m Shonali.”.
TAYLOR MAREK | SUNDAY, JUNE 28, 2009
[Marketing] When did I first find value in Twitter?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me When did I first find value in Twitter? Take a listen to find out more! 150) I was bought by Mashable!
TAYLOR MAREK | TUESDAY, JUNE 30, 2009
[Marketing] America's Got Talent Tips
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? She had an awesome voice for singing and everyone was floored by it. She didn’t make it that far though, but she left a mark nonetheless. Don’t pretend to be someone you’re not or try to copy another person.
TAYLOR MAREK | MONDAY, DECEMBER 21, 2009
[Marketing] My Social Media Vault
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? It all started in 2008 at the New Media Expo. I was speaking to my mentor, Paul Colligan , and he strongly recommended that I launch a product. At that time, my podcast had only been around for two years. learned alot from it.
DIVA MARKETING BLOG | WEDNESDAY, AUGUST 26, 2009
[Marketing] Opening The Door To Social Media Impacts The Entire Organization
Last week I had a wonderful opportunity to join marketers and friends at the first social media conference held in Birmingham, AL - Social South or as it was fondly called. Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution. also mean your customers and stake holders. organizational alignment.
KIKOLANI | FRIDAY, MARCH 30, 2012
[Marketing] Fetching Friday – Resources Mashup & Landscapes Volume II
How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing. 25 Clever Ways to Grow Your Email Marketing List – Digest 25 new and simple ways to grow your email marketing list. The Resources Mashup. Blogging / Writing. Still, nada. Business / Career. Freelancing.
GAURAVONOMICS | TUESDAY, MAY 14, 2013
[Marketing] Future of Engagement #9: Social Live Experiences
The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding , Behavior Change Games , Collaborative Social Innovation , Grassroots Change Movements , Co-creation Communities , Social Curation , Transmedia Storytelling , Collective Intelligence , Social Live Experiences and Collaborative Consumption. Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. What are Social Live Experiences? Google Glass.
DANNY BROWN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] From Reach to Relationships – Chapter 7 of Greg Verdino’s microMARKETING Book
Greg Verdino’s new book, microMARKETING: Get Big Results by Acting and Thinking Small is already generating some great buzz because of one of the ways the book is being marketed. While there are a few examples of mass marketing throughout the chapter, the overarching viewpoint is simple and clear – while huge numbers can work, it’s the connections based around any figure that makes the real difference. And, as any good marketer will tell you, numbers are great but it’s the results that count. Relationship Marketing 2.0. These are my thoughts.
TREY PENNINGTON | SATURDAY, JULY 3, 2010
[Marketing] Value of friends on Twitter
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Value of friends on Twitter by trey on July 3, 2010 What do you do when Google doesn’t have what you’re looking for? Okay, Google probably DOES have it, but you just don’t know how to ask the right question.) That’s the question a friend asked me just yesterday. Found the instructions; followed them; graphic showed up, but not where I wanted it. Turned to Google for my second info search. Twitter connects bright people together. Enjoy the day!
ENGAGING BRAND | MONDAY, MARCH 25, 2013
[Marketing] What is Profit?
To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
WAXING UNLYRICAL | THURSDAY, NOVEMBER 4, 2010
[Marketing] Customize Your Blog's Error Page in 5 Easy Steps
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Don’t you want the back story first? Fourth?! Double yikes. Tra la!
DIGIGEN | FRIDAY, AUGUST 13, 2010
[Marketing] A New Focus on Social Business Strategy.
By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
PAMORAMA | TUESDAY, JULY 27, 2010
[Marketing] Facebook Advertising: Brands Can't Buy Enough | pamorama
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. “Somewhere midway between 5 million to 500 million, we became far more relevant to marketers, he says. South Park 9,011,041 86,214 620,011 Marketers used to view Facebook as a place to experiment. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Is Bing The Best Search Engine?
But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
SOCIALNOMICS | WEDNESDAY, AUGUST 20, 2014
[Marketing] The Science Behind a Compelling Social Media Campaign
“Setting up a social media campaign is a piece of cake,” said no marketing professional ever. And when it comes to going viral, which is every digital marketer’s dream, you have to tap in to that story-telling element in addition to making it share-worthy. You’ll also likely be balancing tasks such as writing blog content and other marketing tactics, so you’ll feel like you’re flying by the seat of your pants without a plan. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up.
MINDJUMPERS | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Most Badass YouTube Video Ever?
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Similar Posts: Successful Ways To Create User Involvement Version 2 of Viral Success Tips for Viral Marketing Success: Channels, Stories and People Tags: Expendables , Sly , Sylvester Stallone , Trailer , Youtube , Youtube take-over Posted in Marketing & Communication View Comments to “The Most Badass YouTube Video Ever? Confused?
WHAT SPINKS THINKS | WEDNESDAY, NOVEMBER 11, 2009
[Marketing] 5 Creative Ways to Use Sponsored Tweets « The Spinks Blog
Market Research. Reply click says: December 6, 2009 at 7:50 pm Hi, i meet thought i’d place Reply tweet adder review says: March 8, 2010 at 7:54 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Reply Arnsworth says: March 12, 2010 at 5:04 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Twitter is a place where you can market your brand or yourself in way to captivate and socially interact with your followers.
JOEY STRAWN | MONDAY, SEPTEMBER 13, 2010
[Marketing] I Got A Great Idea(Paint)
Footnote 3: Try this: if you are reaching out to your customers, ask yourself, “How would I like to be approached? then market that way. Related Posts: How Your Audience Is Like The Mogwai Marketers, What To Give Your Consumers That’s Not Crap The Difference Between Cats & Dogs and Why You Should Give A Damn The Thing About Cleavage Change Your Reality To Change Their Perceptions. Digg Digg First off, let me state that I am not an affiliate for IdeaPaint , but would be happy to take their money for writing this if they feel so obliged. needed a whiteboard.
SOSHABLE | SATURDAY, DECEMBER 6, 2014
[Marketing] The Holidays and Social Media
For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. The holidays can prove to be a powerful marketing tool via social media if utilized properly. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers. All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences.
DANNY BROWN | THURSDAY, AUGUST 12, 2010
[Marketing] Saving Face When Your Company's Doors Are Blown Off - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Saving Face When Your Company’s Doors Are Blown Off August 12, 2010 4 voices share yours! Share Save If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media. So how can you prepare? How can you be ready for every single negative voice about your business? How can you take what’s being said and turn that into a positive?
MINDJUMPERS | TUESDAY, AUGUST 21, 2012
[Marketing] Having a Community Means Having a Brand: Listen to Feedback!
Considering how it for every business must be the ultimate goal to increase sales numbers, you definitely have to think your community into the strategy by taking into account what they say and how can you improve your offering through them to create the best market fit. Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Just remember to keep the promotional content on a certain level! This also leads to the next point.
SOSHABLE | FRIDAY, SEPTEMBER 7, 2012
[Marketing] The Shocking Truth Behind Reporting In The Automotive Community
Seth Godin wrote a book entitled, “All marketers are liars.” To be fair, I don’t think I even went in to this with the proper approach for my customers’ sake. I had met a few guys from CarMercial at the last Automotive Marketing Bootcamp this past spring and thought they had a good product. wrote back in June, that perhaps car dealers aren’t the lazy ones many of us in the vendor world claim them to be when it comes to online marketing. All of the keywords were valuable honest to goodness searches that people in their dealers’ markets were searching for. Don’t do it!”
FRESHNETWORKS | TUESDAY, JUNE 10, 2014
[Marketing] Why social is about more than just social data
Didn’t make it to the Market Research Summit last week? But one of its most interesting applications is to market research. spoke about why we need to take a much broader view of social. Rather than looking at social data and the impact it can have on the decisions our clients make in isolation, we need to take a more strategic view that takes into account the transformative effect that social is having on entire business models. If you missed it, take a look at my thoughts below. Social is big and it’s only going to get bigger. Social has become a huge part of our lives.
JACOB MORGAN | MONDAY, SEPTEMBER 16, 2013
[Marketing] The Vendor Opportunity Gap in The Future of Wok
An innovation problem or a marketing obstacle? The current market challenge. Vendors have switched from innovating and product development mode to marketing and selling mode while just doing enough on the product side to keep pace with the market. There are essentially five stages for building a collaborative organization but from a broader perspective I’m seeing a bifurcation in the market. Part of this means understanding what’s happening on the technology side of things which is one of the reasons why I started doing my Friday Vendor Roundup.
SMALL BUSINESS MAVERICKS | SATURDAY, OCTOBER 29, 2011
[Marketing] SEO Is Still Cool
It’s not the only online marketing strategy available, but it’s still effective. Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. You must be able to determine which keyword phrases are most profitable for your niche and that match your marketing goals. SEO is still an effective way to market web pages in 2011. SEO stands for search engine optimization. It’s the process that webmasters use to get their pages ranked in the search engines. So what makes for sound SEO practices?
SOCIALNOMICS | MONDAY, OCTOBER 8, 2012
[Marketing] How To Handle Negative Feedback On Your Blog
Blogging and social media have changed the ways of marketing for companies because of their ease, outreach and the fact they’re budget friendly. However, with great new marketing ways come new marketing downfalls. Before blogging and social media were created, if a fan, reader, visitor or customer had a negative comment to make they picked up the telephone, emailed or even wrote a letter. And that’s even if they had the time to do so. Now disgruntled fans, readers, visitors and customers can rock your world in a matter of seconds with one simple public post on your page.
TWIST IMAGE | WEDNESDAY, JULY 31, 2013
[Marketing] What Publicis Omnicom Is Screaming At Our Industry
That is the conversation that every marketing, advertising and communications agency needs to be having. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. Whether you''re a marketing agency or a brand, you''re going to have to make some tough decisions in the next few months. These multinational advertising networks hold within their grasp the vast majority of advertising and marketing agencies that the bigger brands use. With it, all of the marketing that surrounds it is adapting as well. digital marketing.
JEFF KORHAN | SUNDAY, AUGUST 1, 2010
[Marketing] High School Reunions - The Ultimate Social Meet-Up - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Engagement Works | Main | Beta Your Small Business Innovations » August 01, 2010 High School Reunions - The Ultimate Social Meet-Up This past weekend I attended my high school reunion. Social Communities Social media marketing is not marketing in the traditional sense. It is only in that respect that you can consider your social media efforts as marketing. It is relationship building.
MICRO PERSUASION | SATURDAY, JULY 17, 2010
[Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
WRITTENT BLOG | SUNDAY, APRIL 27, 2014
[Marketing] 25 + Writing Tools a Freelance Writer Can’t Live Without
The post 25 + Writing Tools a Freelance Writer Can’t Live Without appeared first on Inbound & Content Marketing Hub. The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do. Freelancing does come with some drawbacks, though, like job instability, unreliable clients, and plenty of legwork.
JEFF KORHAN | FRIDAY, SEPTEMBER 3, 2010
[Marketing] A Blog for a Long Weekend - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Still Dont Get Social Media? Try This | Main | Fusing is Confusing: How To Uncomplicate Your Marketing » September 03, 2010 A Blog for a Long Weekend Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend. In a strange way I am looking forward to this because I know I'll return with fresh ideas and new perspectives for moving my small business forward. Enjoy the weekend everyone.
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[Marketing] Go Behind The Numbers To Determine Success
Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar: In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?" Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
STEVE RUBEL | SATURDAY, SEPTEMBER 4, 2010
[Marketing] White Paper: Engaging the New Influencers - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 4 Sep 2009 White Paper: Engaging the New Influencers You must have flash to see this embedded document. One of the most remarkable things my employer does is host a world-class summit for academics every year on new media. We do so even in downturns, like the one we're in now. This year's event, which featured both industry and academic insights, was held in Washington in June. Wow, thanks for the info.
CONVINCE & CONVERT | THURSDAY, JULY 25, 2013
[Marketing] A Social Media Customer Service Win From @DeltaAssist
So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Moments of greatness often come when we least expect it. Alright, now we’re making progress.
BRASS TACK THINKING | MONDAY, OCTOBER 11, 2010
[Marketing] You’re Already a Community Manager
If you’re in sales or marketing, you have a community of customers and prospects. I got a note via the blog the other day from a very nice woman wanting to know if she had the experience to be a community manager. She’s been a fundraiser for the last 10 years, and has an interest in the social media sphere. I’ve got another friend that works in sales, and she wants to be a community manager, too. The “how do I get to be a community manager question comes up often. Really often. It’s one of those jobs that lots of people think they want. Leadership folks?
SPIN SUCKS | FRIDAY, NOVEMBER 18, 2011
[Marketing] #FollowFriday: Steve Farnsworth
Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. Now? I met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. He is a freaking riot! And he’s hyper-intelligent to boot. He is the video king.
VIPER CHILL | MONDAY, MARCH 8, 2010
[Marketing] How I Make Thousands of Dollars Per Month Online
DJ’ing Internet marketing Driving Reading useful, non-fiction books Socialising with friends Going clubbing (I think my record is around 36 nights out in a row, mostly with Diggy ) After I have these written down, then I’ll do the same for fears and problems I have in my life, or I’ve had in the past. When I first started building websites, I would pick keyphrases that received around 5,000 exact searches per month to decide that a market was large enough for me to enter. Find a market or audience that has a specific need. Home What the F ? Thanks Oscar!
KIKOLANI | THURSDAY, JUNE 21, 2012
[Marketing] 3 Forums with CommentLuv-Like Functionality
Digital Point – Search engine optimization and marketing forum. One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. You can see what I mean in the following example. Happy forum posting!
SOCIALFISH | WEDNESDAY, JANUARY 18, 2012
[Marketing] SOPA, PIPA, and the Wikipedia blackout: what it means for associations.
There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. figured I’d start this post with that, just so you know that I don’t have any answers here. Only questions. At the risk of inadvertently raising political ire from every corner, I’d also like to start by saying that both sides have important points to make. I’m talking about the Stop Online Piracy Act ( SOPA ), also known as House Bill 3261. Or use the comments to correct me!
BARE FEET STUDIOS | MONDAY, MARCH 29, 2010
[Marketing] Should You Monitor Social Media Behavior at Work? | Bare Feet Blog
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Productivity , Social Media , Tech Tools > Should You Monitor Social Media Behavior at Work? Should You Monitor Social Media Behavior at Work? invite you to go there for the details if you are interested – the reader comments are especially enlightening for a glimpse into the “real world of employee attitudes. Get yours! See the pink zone.) Hawai?i
TWIST IMAGE | FRIDAY, MAY 18, 2012
[Marketing] Learning About Creativity By Watching Creative Types
Next week, I'll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image , also handled some of the social media marketing). social media marketing. Observing creative types is an amazing way to think more creatively. Along with hosting a very special lunch event with musician, David Usher , I'll also be sharing the stage with Arianna Huffington. Beyond those more formal activities, I'll be sitting in the crowd soaking in the content as the conference focuses on the collision between creativity and commerce. c2mtl. clay shirky.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
LAUREL PAPWORTH | WEDNESDAY, DECEMBER 9, 2009
[Marketing] Newspapers: Fear and Loathing in Social Media
Marketing Course & Traineeships: MFA (Media Federation of Australia) (0). At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting content to ridicule in heritage media channels. It’s annoying when a joke or a miffed tweet meant to be human interaction becomes front page News. What do you think?
MY CREATIVE TEAM THINKING | WEDNESDAY, MAY 4, 2011
[Marketing] LinkedIn Recruiting
LinkedIn – Business Development Market Successfully In Today’s Interactive Environment Social Media Attack Plan LinkedIn – Branding. We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn ? LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd. Expand your network with an eye toward your future needs. Your success will depend upon the quality of your network.
SOCIALNOMICS | FRIDAY, MAY 8, 2015
[Marketing] Facebook Launches In-App Purchase Install Ads
The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same. call these “in-app purchase install ads”, and they could help Facebook blow past the $3.32 billion in ad revenue it earned last quarter.
DIRECT MARKETING OBSERVATIONS | MONDAY, SEPTEMBER 13, 2010
[Marketing] The Four Semi-Truths of Social Media
Semi-truth #2: The majority of social media applications can indeed be nebulous and though they may have the best of intentions with a cool interface-at the end of the day, they remain nebulous at best with a typical “make money via advertising as it’s business model, and a primary marketing approach that is dependent on social “coolness and going viral. First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Now what if we applied these to the world of social media? His take? fair enough.
SIMON MAINWARING | MONDAY, JANUARY 14, 2013
[Marketing] Will Facebook’s mission be compromised by the pressure for profit?
Sponsored Stories’ now appear in users’ timelines, moving marketing from the periphery to the central focus of the page design. Facebook have only just begun to exploit the potential for mobile marketing: advertising could be targeted by location as well as by what your friends are Liking and purchasing, giving a three-dimensional approach to marketing. Guest post by Ekatarina Walter , author of “Think Like Zuck.” It was built to accomplish a social mission – to make the world more open and connected.”. Revenue choices. Of the $3.7 came from advertising.
ENGAGING BRAND | FRIDAY, JANUARY 9, 2015
[Marketing] Why Does Your Business Struggle with Being Social?
That requires a different business model and entrepreneurs should choose a model… not based on textbooks but on what they want their brand to be AND what the market needs from the brand. Business Model. Does your business reflect your brand? Sounds a little crazy as your brand is your business and vice versa! However, entrepreneurs need to reflect their brand in their business model, they need to reflect what their customers need in how the business operates. This is at heart of the following question. Why does business struggle to be social? Think about the typical business model.
BILL HARTZER | MONDAY, JULY 26, 2010
[Marketing] Search Engine Optimization: Why Image Alt Tags are Important
Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 11, 2012
[Marketing] 3 Ways Social Media Makes Great Customer Service
More and more, companies are starting to use social media for more than straight up marketing. In fact, you can use it for a number of purposes, including customer service. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. for customer service. Acknowledgement Of A Problem – Yes, you will have complaints about your business on your Facebook page, on Twitter, and who knows where else? Don’t delete them. If someone sees them there one minute and gone the next, then you’ll have bigger problems. Respond.
IMAGINE YOUR REALITY | MONDAY, JUNE 11, 2012
[Marketing] What businesses can learn from video games
You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? 1. Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. 2. Be smart.
ENGAGING BRAND | THURSDAY, OCTOBER 13, 2011
[Marketing] Colleges, Branding, and Social Media
Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Marketing] The Purposes of Content and Conversations
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. Marketers have to make sure the information and thus content (potential) customers are seeking, is available to them when, where and how they want. Content also remains key in domains where it has always been crucial such as search engine marketing. The value of content purely depends on the perception of people so content marketing requires a very good understanding of your customers and prospects.
SOCIALFISH | THURSDAY, JULY 10, 2014
[Marketing] [Please Share!] Are you a Millennial aged between 25-30?
How to Lead Your Way to a Social Organization Using YouTube for B2B Proven Tactics to Recruit, Retain and Unleash Millennial Talent 3 Reasons Why Content Marketing Doesn’t Work for Associations. In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. There are two ways to participate in the research. Just go to this open link to our survey. All respondents will receive an aggregated report of the results. Thanks in advance!
JEFF KORHAN | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Want To Be A Small Business Celebrity? - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Oops! Sorry, We Goofed | Main | Still Dont Get Social Media? Try This » September 01, 2010 Want To Be A Small Business Celebrity? small business celebrity is not the one who craves media coverage and recognition. That's a small business wannabe, and the social Web is a medium that makes their endeavor easily attainable. Traditional mediums such as television and magazines have conditioned us to believe that visibility makes you a celebrity.
MICRO PERSUASION | WEDNESDAY, JUNE 30, 2010
[Marketing] Put Eyes Behind Your Back: Monitor Your URLs on Twitter - The.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Put Eyes Behind Your Back: Monitor Your URLs on Twitter I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). Other similar tools include TBuzz and Topsy.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
[Marketing] Getting S.M.A.R.T on Social Media Data
Your website is the hub of your marketing activities. Blogs are hubs of social media marketing activities. So, not knowing what is happening in the (social) Web regarding your customers, business and market is missing tremendous opportunities to improve your overall marketing and customer insights. How will you improve your overall marketing strategy? Not in DIY social media marketing either. are we really in social media marketing monitoring? But when it comes to social media marketing, most don’t as several surveys have shown. Relevant.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Four Primary Types of Social Media Strategy
It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around, said Susan. 4) Empowerment: The hardest of all forms of social media strategy, empowerment assumes that the organization will commit to building a far flung community. Image: Water chess board by cozmicberliner. Comments may be used in the final edition.
SIMON MAINWARING | MONDAY, JULY 6, 2009
[Marketing] The Future of You as Advertising Space
Using conductive fibers, MIT Media Lab created the Musical Jacket being marketed by Levi in Europe. Our most intimate relationships with each other are increasing being commodified and taken to market, trumping the value of the emotional intangibles that are so important to our well-being and happiness. Uniquo , the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. short animated sequence was playing on each t-shirt in full color. Sao Paulo, Brazil. Manhattan last week.
SOCIALNOMICS | FRIDAY, AUGUST 1, 2014
[Marketing] Content Writing Outsource: Best Practices for Online Businesses
There is no business today (especially, when it comes to online businesses) which would not pay much attention to content marketing; and annual research results from the Content Marketing Institute prove this fact categorically. Thus, in 2012 they reported about 91% of marketers that used content marketing for their businesses and spent 33% of their budgets on it. Time management : content marketing should be planned in advance and attended to on a regular basis, that is why your in-house team may have no time to do that effectively. Go check them out!
WRITTENT BLOG | WEDNESDAY, JANUARY 8, 2014
[Marketing] 7 Blogging Secrets Even Experts Will Be Surprised to Know
To give you a boost, we’ve curated 7 of the best-kept blog secrets about how to launch and maintain a successful content marketing strategy: 1. There are few immutable laws in the world of content marketing, but making sure to always include an image is critical. Your blog titles are arguably the most important part of your content marketing. It’s less important to write 600 or 1000 words each time than to ensure your content marketing is really high quality. 23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks.
SOCIALFISH | MONDAY, AUGUST 1, 2011
[Marketing] #ASAE11 iPad app rants and raves
like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo!
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 19, 2015
[Marketing] A Sad, Familiar SEO Story
I was talking with someone who works in a company specializing in helping local businesses become effective in their internet marketing. She told me that she’d spent all day working for one particular client. For over a year, they’d been painstakingly repairing the results of some really bad advice. This particular company had done what so many small businesses used to do a few years back — they bought links. There are variations, of course, and back in the day it worked. The problem is, it doesn’t work any more. Past SEO Tactics Can Haunt Us.
ENGAGING BRAND | MONDAY, SEPTEMBER 27, 2010
[Marketing] What is a brand anymore, anyway?
Branding is in so many ways the conversation, branding is defined by the market, branding can be influenced not created. . Branding used to be simple.create a product, define the story and tell people about it. People then buy and decide if it is telling the truth.if so buy again, if not choose something else. Simple - she says tongue in cheek of course. Branding is more complex now, yet simplicity lies in that complexity! Now I believe branding is not about the product and the story you create. Branding for me is about influence. Branding is about being the party host.if
WISDOM LONDON | THURSDAY, SEPTEMBER 2, 2010
[Marketing] My Innovation Confession
Reality-based innovation, if you will, could pay dividends and make the difference between a good marketing approach and an outstanding one, a strong brand and an emotive one, a content, functioning workforce and a highly-motivated, dynamic team of ambassadors. Reality check: Check out everyone’s reality: yours, your teams’ your clients, stakeholders, target market. Wisdom London Creative Communications is our world… « Ever Wondered About… Klout Are you practicing what you preach? Out of the comfort zone I went. But it felt good. But that’s not everyone’s view.
GEOFF LIVINGSTON | SUNDAY, AUGUST 7, 2011
[Marketing] Winning Political Battles and Losing the Economic War
Marketers can learn from the horrible debt debate and the resulting downgrade of U.S. Marketers can see short term wins at the expense of long term customer satisfaction yields poor results. credit. The pursuit of personal and partisan agendas by all parties — but most notably Tea Party extremists and to a lesser extent liberal Democrats — cost the nation and to some extent global investors alike. All parties came out looking worse for the wear. As a result of this gamesmanship, Congress now enjoys record low disapproval ratings. credit, too.
ONE SOCIAL MEDIA | MONDAY, JULY 5, 2010
[Marketing] 5 Killer Apps to Take Your Facebook Page to the Next Level
Try getting a professional Social Media Marketing company on the job. Share this post Tags: des moines social media company , One social media , social media des moines , social media for small businesses , social media iowa , social media marketing company , social media Philadelphia , social media services Leave a Reply Click here to cancel reply. Ok, let’s talk Facebook. Your clients are clamoring for their share of Facebook bliss, or perhaps it’s you who’s eyeing it hoping to cash in on some of its magic. Whether you like it or not, Facebook is happening. Link: [link] ] 2.
DANNY BROWN | SUNDAY, DECEMBER 19, 2010
[Marketing] Mixing It Up
If we all just recommended PR or marketing users, it’d get to be a pretty predictable Friday. When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others? Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their advertising than some stranger that’s being paid to recommend something. So how often do you use your word of mouth to highlight unsung heroes, or new connections, or new people? image: camil tulcan.
GAURAVONOMICS | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Future of Money
In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
SPIN SUCKS | TUESDAY, JUNE 28, 2011
[Marketing] Rules of the Road
This is not a blog post about PR or marketing. My very first two-person time trial. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today. Family History. My dad rode his bike my entire life. Mostly because we only had one car and he had two jobs and there was only one way for him to get to work. But he was always on that bike and it didn’t matter if it was sunny or snowing. He rode. But I love it now.
KIKOLANI | WEDNESDAY, OCTOBER 13, 2010
[Marketing] 25 Guest Posts on Blogging, SEO and Social Media
Why Guest Blogging Works Better Than Article Marketing – 5 reasons guest blogging produces better results over articles, and 5 ways to improve upon your article marketing strategy. Strengthen Your Article Marketing with CommentLuv Links – Add more value to your article marketing strategy by building backlinks to your articles via CommentLuv blog commenting. Link Building with Great Web Design – If your website has a good look, then learn how to market that while building great links. Social Media Marketing Best Practice. Blogging.
SPIN SUCKS | THURSDAY, DECEMBER 30, 2010
[Marketing] Five Reasons I Lost Readers in 2010
Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers. He also steals and shares your best ideas and quotes on his Tumblr blog, Smarter Than I Am. like me. A lot. Normally I would just blame this on you guys. I mean why not, it is perfectly rational and it means I don’t have to change. However, today it appears that I am having a lucid moment (I miss these). Take a shot whenever I talk about that new thing I’m doing. Each sentence is very shiny, perfectly wonderful and amazingly useful to you.