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  • SOCIALFISH  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Get Open Community on Audible
    membership recruitment, marketing, advocacy etc)? ” Andy Sernovitz , founding CEO, Word of Mouth Marketing Association; author,  Word of Mouth Marketing. '( photo credit ). Love audiobooks? Open Community is now on Audible! We have FIVE DOWNLOAD CODES AVAILABLE  - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed  the way you work today? Is community management part of your job? In what way? How has community management changed other business processes at your org (e.g. Why or why not?
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. 'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • FEVER BEE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] The Definitive Guide To Monetizing Your Online Community
    The secret is to avoid the obvious routes (advertising/affiliate marketing) and focus on adding value to the community. flourishing second hand market in seconds. Many people and organizations are beginning to make great money from their online communities. Charge for membership. By far the easiest, pack your community with added value and charge for membership. This means less members, more dedication and a budget to do cool things.    Advertising. By far the most common. Find companies that want to sell products to your members and charge a fee for promotion. Events.
  • GEOFF LIVINGSTON  |  MONDAY, JULY 12, 2010
    [Marketing] The Organizational Dangers of Personal Brands
    Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands. Here are some of the top ones I’ve seen: A departure by the said personal brand creates an irreplaceable void. Teams. Consider some of the biggest winners so far: Dell and the Humane Society.
  • SPIN SUCKS  |  THURSDAY, JULY 8, 2010
    [Marketing] The Predictable Success Contest
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 The Predictable Success Contest By Gini Dietrich | Email | Print | 1 Comment | Did I mention we’re going to have more contests and giveaways? think I did! He has been kind enough to donate 10 books to us to giveaway to you! Do you like this post?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Facebook Law
    The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
  • ABSOLUTE PA  |  FRIDAY, NOVEMBER 26, 2010
    [Marketing] Blogging: The Complete Blog Post Checklist
    blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are so many blogs littered with spelling mistakes, badly formatted or not optimised to take advantage of the marketing and SEO opportunities available. call to action is a direct request to do something – a marketing approach designed to form the steps toward a purchase of a product or service. There’s no denying it, business blogging is big. share insight and become an authority in your industry. photobucket/chstew52.
  • NOWSOURCING  |  MONDAY, MAY 12, 2014
    [Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
    An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. 'A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 22, 2013
    [Marketing] Social Media - Courageous Miracles
    And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). classic Diva Marketing Holiday Post '"We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we''ll make more pro fit than ever before.". Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film,  Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Understand.
  • TWIST IMAGE  |  SUNDAY, APRIL 27, 2014
    [Marketing] Humanizing The Company
    If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. content marketing. digital marketing. marketing blogger. marketing in the round. marketing podcast. 'Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. arment dietrich.
  • JACOB MORGAN  |  SATURDAY, JULY 24, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned
    Now just a few months later, there is a project fully resourced and in market.”. time to market with E2.0 This is part five (and the final part) in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  The largest operational impact that Intuit realized was the speed in which it was able to go from idea concept to putting something in the customers hands.  Prior to any type of E2.0 initiatives it took Intuit around 13 months to come up with a product idea, build it, and put it into the hands of the users.  After their E2.0 Mediawiki.
  • KIKOLANI  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] 6 Practical Steps To Earn The Pro Status In Your Niche
    I’m not telling you that the blogging tips or internet marketing niche is bad. Who is your target market? This is a guest post by Jane Sheeba. Only the pros always do it. Be it six figure pay checks, screen shots of skyrocketing traffic proof, stunning product launches, amazing social proof, and wherever they go, they’re looked upon – the pros do it. Why isn’t it easy to become a pro in your niche? Is it a “guru” thing? Do you have to drink some special soup? But ironically, the “pro” status should be earned and not acquired.
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Marketing] Social Media’s Influence on Investing
    In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or  any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go.  SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post. Seriously.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] 910 Blog Comments You Wrote Here
    Ari Herzog provides social media marketing and editorial services. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 9, 2013
    [Marketing] Does It Really Matter?
    Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered. 'The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Then times goes by and we realize what we’ve been doing didn’t matter. So What Really Matters?
  • KIKOLANI  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Kittywood Studios
    Increase your earnings by organizing your affiliate information – use this spreadsheet as the ultimate affiliate marketing organizer. 29 SEO experts share the most compelling content that influence their work – a great collection of search and online marketing inspiration from the best! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Learn how to continue to utilize it! Business / Making Money Online.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 5, 2009
    [Marketing] If anonymity is no longer needed, let's ditch the witness.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed If anonymity is no longer needed, let’s ditch the witness protection program November 5, 2009 in comments | Tags: "anonymous comments" , internet summit , social media I asked a question of the Social Media: Engage panel at Internet Summit ’09 about 30 minutes ago and since that moment I’ve been thinking about online anonymity. People seem to hate it. get that. But I still maintain that there is a place for it. del.icio.us
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, MARCH 21, 2010
    [Marketing] On building new communities
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed On building new communities March 21, 2010 in Community Building , new communities | Tags: "knight foundation" "knight news information challenge" I’m heading to LA tomorrow, to speak to the winners of the 2010 Knight Community Information Challenge during their three-day boot camp at USC Annenberg. end up jotting down notes and ideas but never commit to anything concrete. It’s much more than that. have to tell them that.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing] Six Links Worthy Of Your Attention #131
    Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, OCTOBER 5, 2009
    [Marketing] In communites, little things can mean a lot
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed In communites, little things can mean a lot October 5, 2009 in Community Building , Community Engagement | Tags: online I launched a new feature in my online community today. It’s nothing more than a recorded interview with a member, but the feedback was amazing. People LOVED it. All I did was record the interview using Blog Talk Radio, downloaded it…imported it into our CMS, and posted it on the site. Serious swagger!
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Social Media Privacy = Oxymoron?
    Historically, we’ve seen the “we are the best at everything&# messaging come out of many marketing departments. There’s also a need for continuous information exchange across the entire organization; in particular, it’s critical for production and marketing to be in constant contact. It’s one thing for marketing to listen to consumers’ complaints, but it’s an entirely different thing to respond to their complaints, look for trends in product deficiencies, and work closely with production to develop solutions. By Erik Qualman.
  • JUGNOO  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] What’s in a Social Media Strategy?
    Marketing teams might be more attentive to actual sales/registrations/conversions versus the cost of campaigns. 'The following elements should be included in a social media strategy. Management – Because of the nature of social media, how it is multi-dimensional, multi-channel, and in various modalities of text, pictures, and videos – it makes sense to have a cross-functional team involved in managing it. That way each part of the organization can have input as well as get the benefit that is relevant to that particular team. What are they saying? What are people responding to?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 17, 2012
    [Marketing] Spam Links – What Me? Never!
    Article marketing - like every other link issue, quality is again the problem. So you think you don’t have any spammy links. would estimate that just about every website on the Internet would have at least one spammy link, even if it has been created by accident, or in the early days when you were trying to build your business. Of course, “build inbound links” has long been the call of the SEO wild. In recent times, that has changed somewhat to include building outbound links. If links are the issue, what type of links now draw Google’s disfavor?
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] The Interactive Imperative
    b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Size Of The Boat. The Motion Of The Ocean.
    Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
  • JEFF ESPOSITO  |  TUESDAY, MARCH 8, 2011
    [Marketing] State of Social Media in the USA
    46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 2012 Daylight Savings
    We decided to use the extra hour to launch the   revised edition of Socialnomics with 12 brand new chapters and modifications to the existing 8 other chapters.    It was nominated for the American Marketing Associations’s Book of the Year and reached #1 in 8 different languages. TODAY: A friendly reminder to roll back your clocks in the U.S. one hour at 2 a.m. on Sunday, November 4, 2012.  What are you going to do with that extra hour? Perhaps send out a few more tweets or Facebook that boy you have a crush on? 
  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • WWW.NUSPARKMARKETING.COM  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Social Media Lead Generation for B2B
    Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Top Five Stories for Week Ending Sept. 17, 2010 | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 17 2010 Top Five Stories for Week Ending Sept. Two of the smartest women I know are Beth Harte and Anna Barcelos , who host the integrated marketing communications chat on Twitter every week. 17, 2010. Happy reading/viewing! It happens. More often than not.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Social Media: Best way to use Instagram for business promotion
    The below is the list of best ways to use Instagram for your business promotion and marketing. The purpose of business marketing and promotion simply means communicating with your prospective customers. Social media has become a global phenomenon among the web users, with almost everyone using the internet seems to have their accounts at site or the other. The sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. seem to have become the best tools for business promotion. Showcase your products or services. Build up the interest. Give your business brand a face.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Fetching Friday – Resources Mashup and Two Corgis
    How to send updates to Facebook fans based on their location – great tip for local marketing! Using Facebook like to market your business – what do you need to get people to “like&# you and to keep from un-liking you, 10 top Facebook pages and why they are successful – a case study of awesome Facebook pages. crucial keyword types for link prospect querying – covers marketing defining keywords, customer defining keywords, product / category keywords, and more. Mailing Lists / Making Money Online / Online Marketing. The Resources Mashup.
  • SOCIALNOMICS  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] Businesses Getting More Social With Mobile Card Payments
    Fast Company reports that 93% of marketers use social media for business. It’s fast and affordable and has taken the place of print and other marketing strategies. 'Social is the way to go. If you own a small business and you’re not active in the social media world, you are missing out. According to HubSpot , 46% of online users count on social media to make a purchase decision. So you better get on it. Think about the things they may want to know about you, and make it available. Mobile Options. You need mobile card payment options. You win the deal. Win them!
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JUNE 21, 2010
    [Marketing] Monitoring “G”
    would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s  brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ??? Sooooo impressed !
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Marketing] How To Be A Recognized Authority
    would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters
    'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The campaign video on YouTube has generated more than 300,000 views.
  • SOSHABLE  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Buffer App has a Brand New Share Button, Adds Facebook Analytics
    Now not only is Buffer helping you with your time management, the ability to remain social when off-duty, it also allows your online visitors to share your content easily while you use the data to tweak your Social Media Marketing strategy. Anyone who knows me knows that I am a huge fan of the scheduling, posting and time managing tool Buffer. The app has been a terrific addition to my smartphone and the web-based Dashboard interface makes rearranging what you want to share when super easy and efficient. Will Buffer become the Social App to Rule Them All?
  • MYRLAND MARKETING  |  THURSDAY, JUNE 17, 2010
    [Marketing] DON'T BE A HIT AND RUN!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN! One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  As the name implies, it is a very short marketing message that only takes a moment to read.  One Myrland Marketing Moment I shared the other day was: “If you want to be successful in Social Media, don’t hit and run. Thanks to Susan for asking me to guest blog. Exactly….I Be patient.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 29, 2013
    [Marketing] 5 great articles you may have missed (July 22-28 2013)
    'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently? Share the links in the comment section below. Great Resources Social Media best articles of the week
  • SOSHABLE  |  SUNDAY, APRIL 29, 2012
    [Marketing] SEO For Small Businesses – An Overview
    When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. It is a cost-effective marketing tool. You will receive and enjoy the marketing benefits without exceeding the company budget. The concept of SEO is ideal for small businesses as they usually cater to specialized niches. As these businesses do not have the hassle of bureaucratic interference, they can adapt to change, connect and respond to their consumer base easily. What is SEO? Benefits of SEO. Here are a few of them.
  • TWIST IMAGE  |  SATURDAY, AUGUST 31, 2013
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • BARE FEET STUDIOS  |  THURSDAY, MAY 6, 2010
    [Marketing] Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Gossip 2.0 , News , Tech Tools , Video > Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy by Roxanne Darling on May 6, 2010 Here is the next installment in my web cam conversations with you. am experimenting with the new uStream Producer “desktop application.&#
  • DIGIGEN  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Real Life, Real Time: The Blind Camera
    Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. am presuming there is some filter, I pray there is some filter. By the way, the review and article from Wired is superb. Have a read here.
  • DIGIGEN  |  TUESDAY, MARCH 23, 2010
    [Marketing] The Aggression of ASAP
    For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive &# Whenever You Are Ready&#. Even when this is shouted as WYAR there is no way it can sound aggressive, wyyyyyyyyyyyyyyyyaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrr its to jovial too. Problem solved?
  • DIGIGEN  |  TUESDAY, JUNE 22, 2010
    [Marketing] Challenge Nike: Nike 78
    Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] 19 Reasons Why Your eBook Promotion Is a Fail
    'Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. eBooks are essentially an extension of your content marketing strategy. The best marketers know that a campaign is no small effort. messy email list isn’t just lazy marketing. It’s bad, self-destructive marketing.
  • KIKOLANI  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] 5 Things to Be Careful About When Driving New Traffic to Your Blog
    Thus, the marketing coordinators of such projects strive for creating a community of existing fellow users or project contributors and attracting more new visitors to the company or creative group website. Sure, there are a lot of SEO and Social Media Marketing tips on the Internet, but they usually tell you what to do. There are, however, sources to beware of – you shouldn’t deal with websites offering warez or any other illegal content or those, which do unapproved email marketing (those sites usually get blacklisted in spam data bases). Beware of Spamvertized Comments.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, APRIL 12, 2012
    [Marketing] On Social Media Tools, Noise, and Experience
    friend of mine, Mack Collier, earlier this month wrote a blog post on whether  marketers should use social media personally before they use it professionally ? I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” ”  Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet. Not at all.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JUNE 15, 2010
    [Marketing] The “other” types of social media users
    Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Joiners. Blindfliers. They’re excited.
  • SOCIALFISH  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Announcing the 21st Century Nonprofit Program
    After completing this program, you will be able to: leverage technology and social media to change not just marketing and IT, but the way you lead and manage your organization. Nonprofits are changing the world. It’s what we do. The smart ones understand the importance of leveraging technology to support these world-changing endeavors. But that doesn’t mean it’s easy. Sometimes it feels like our organizational challenges outweigh our change efforts. In fact, this is precisely the problem. 21st Century Nonprofit: Leveraging Technology to Transform Leadership. Program Information.
  • SOCIALFISH  |  SATURDAY, OCTOBER 13, 2012
    [Marketing] Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
    Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Sounds a lot like the value and purpose of an association, doesn’t it? Anything. Cater2.me Thus, there needs to be a shift in responsibility.
  • JEFF KORHAN  |  MONDAY, JULY 11, 2011
    [Marketing] Finish Any Project by Designing it into Three Stages
    I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at the beginning. How will you involve them?
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Social Sales: Caveat Emptor
    That paragraph comes from a post I read this morning from Adam Singer about digital marketing not scaling in which it struck a nerve that had deadened for me as of late. Further, they made him feel part of an inhuman process.  He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. What’s my point here? Bottom line- Sales people need to know their shit. Especially in the social media space. You better be walking it as well. Caveat Emptor.
  • KIKOLANI  |  THURSDAY, JUNE 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Manhattan Timelapse
    Making Money Online / Marketing / Online Business. The ultimate guide to Facebook marketing – over 50 great articles on using Facebook including setup, privacy, contests, selling, ROI, and much more. This video was shared with me by Lorna Li of Green Marketing TV. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. How good is yours? character traits of top bloggers – what you need to be a successful blogger.
  • KIKOLANI  |  TUESDAY, MAY 31, 2011
    [Marketing] How to Blog About Trending Topics
    There are niche markets for every topic. This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine. Knowing how to accomplish those two things is a big step in growing readership and increasing traffic to your blog. Find Connections. Photo Credit. Think Creatively.
  • WEB METRICS GURU  |  MONDAY, AUGUST 29, 2011
    [Marketing] Take me to the SONAR.ME
    Links – Using specialized links on Twitter and live marketing to track marketing effectiveness. I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC. Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once. In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to. uses an analytics platform called Mixpanel to manage much of it’s Analytics ([link].
  • FIREBELLY  |  FRIDAY, JULY 16, 2010
    [Marketing] What the F**k is Social Media NOW?
    Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media? and What the F**ck is Social Media: One Year Later presentations. What the F**k is Social Media NOW? Please try again.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] How to Use the Ansoff Matrix to Develop New Products for Your Blog
    The Ansoff Matrix consists of four quadrants: Market Penetration. Market Development. Market Penetration is all about selling more of your current products to your existing markets while Market Development looks at selling current products to new markets. Product Development is concerned with selling new products to existing markets while Diversification is about selling new products to totally new markets. Market Penetration – Current Products / Existing Markets. Market Development – Existing Products / New Markets.
  • IDACONCPTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At idaconcpts.com, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
  • BILL HARTZER  |  THURSDAY, JUNE 16, 2011
    [Marketing] Google to Encourage Americans to Get Online
    But in some cases, Google has combined certain markets, such as the “Carolinas&# and “Dakotas&#. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] The Misery Of Monetization
    " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 15, 2013
    [Marketing] Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
    This way, changing trends in the consumer market are retained by the company. Now, Google can augment its own profitability by presenting its own products to the relevant target market accordingly. 8.     Redistributing Market Share to New Entrants. However, this competition is other than the one derived from market forces. It is the competition managed by FFC, in which Google’s goal is to redistribute the market share to new entrants or smaller competitors. Google's Broadband Plans. The implications of Google’s broadband plans are worth considering.
  • KIKOLANI  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Find Great Apps for Your Nokia Lumia Phone with AppSocial
    If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. 'One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform. Silly, yes.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Marketing] Long Live Long Reads
    Devices have penetrated almost every nook and cranny of the market, setting the stage for what could be a golden age of content. Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. The web was born to computer programmers and only later adopted by the media, making for awkward childhood. But those days are over and we are finally seeing what a mature, but still spunky, web looks like. It’s taken a while, but the Internet is finally discovering its real identity. Nothing could be further from the truth. The feel. The devices.
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] There's More To Competence Than Training - Danny Brown
    You might also like: Introducing Social Media to Your Business Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail Tags: Business , employees , guest posts , workplace training 5 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs There’s More To Competence Than Training September 9, 2010 5 voices share yours! Share Save This is a guest post by Leon Noone. His ideas are too unconventional for some managers. That’s a given.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. This line shouldn’t exist. Read this. It’s Seth Godin) Back? or did you cheat?) So your employees are supposed to identify with your brand and represent it well.  I think we can agree on that. Now let’s look at it from another angle.  Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them? So, be transparent. honest. Right?
  • FRESHNETWORKS   |  FRIDAY, JANUARY 3, 2014
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
  • BILL HARTZER  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Keeping Afloat With Search Engine Optimization Trends
    Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s. The latest card that Google has dealt (or at least the one that’s generating the most hype) is called Google Instant. Some of these fundamentals include: Fresh, Quality Content. Speed.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Ronin
    Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought&# leaders. These marketing “dojos&# can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
  • CHRIS BROGAN  |  MONDAY, JULY 19, 2010
    [Marketing] Keep Killing Your Blogs
    While I think email newsletters and email marketing are alive and well (and I highly recommend them), I can’t see the value in killing a blog. Though you can market via email (and many people – including me – do), you can market even more with Google’s and Twitter’s and Facebook’s help via a blog that sits there waiting for love. I read a post a little while back from Mathew Ingram about people killing their blogs and starting email newsletters. blog is a media property. It’s free organic search. Blogs are media. How about you?
  • KYLE LACY  |  THURSDAY, JUNE 2, 2011
    [Marketing] Why I’m Not Impressed with the Twitter Follow Button
    love Twitter as a communication and marketing tool because it works for me. On Tuesday Twitter announced that it has released a “cool new button&# that allows a company to insert a Follow button to help users interact and follow their brand on Twitter. From the Twitter.com blog: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. twitter
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 20, 2013
    [Marketing] Results Are A Matter of Choice
    And the evidence expands way beyond marketing. 'While 79% of companies use, or are imminently planning to use, social media, and the majority of them are not using the technologies productively. The fact is that most applications of social technologies are being used to extend old business practices while the real potential gains are largely untapped and misunderstood. The main stream media reports stories about social media primarily in terms that relates to traditional media. In 2009 HBR started their blog network and enlisted outside writers to address emerging business trends.
  • CREATIVE RAMBLINGS  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] Guest post: Developing a secure mobile app
    In fact, the entire mobile phone market is largely driven by applications. What was once a utility for mobile phones, the mobile application space has ballooned into its own industry. For instance, IDC has predicted that by 2015 users will have downloaded upwards of 183 billion mobile apps. In short, the mobile app development industry is [.] Guest post: Developing a secure mobile app was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts mobile app development security
  • THE WAY OF THE WEB  |  THURSDAY, MAY 17, 2012
    [Marketing] The future is now…
    For one thing, it’s hard not to be impressed when the cover was shot by Annie Leibovitz – puts all the talk of ‘rock star’ marketeers and developers now into perspective! At least it is while I’m reading my latest book purchase. always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1! Buffer. Books bill gates futurism technology predicitions the road ahead
  • BRASS TACK THINKING  |  FRIDAY, JULY 23, 2010
    [Marketing] Calling for the Death of Consumption Guilt
    Since I've been kind of directionless these past months, imagine my surprise when I realize my reader is dripping with marketers. And I don't even want to be a marketer! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Calling for the Death of Consumption Guilt July 23, 2010 | by Amber Naslund View Comments How often do you lament the fact that you can’t get through all of the stuff in your reader? know I’ve done it. Consumption of content is not a democracy.
  • JACOB MORGAN  |  SATURDAY, FEBRUARY 6, 2010
    [Marketing] Forrester to Analysts that Have Their Own Blogs: Umm, No
    Needless to say, I don’t agree with this move by Forrester and here are a few reasons why: The time spent on branding and marketing the analyst’s website will be lost.  Yet without the hassles of marketing, billing/accounting and administration that most either don't want to deal with or don't have the skill sets for. Apparently Forrester feels like they can provide more value to their clients if they aggregate all of the content into one space, that place of course being Forrester’s site.  How incredibly short-sighted. Fail by Forrester.  consultants.
  • CHRIS BROGAN  |  TUESDAY, MARCH 1, 2011
    [Marketing] The Future of Community
    want to be able to identify with other members of Third Tribe Marketing out and about. If companies and marketers are going to hope to make communities happen, they’re going to have to build some action and value into their efforts. For instance, if I’m on the bourbon lovers’ community, I don’t think people need to know my LinkedIn profile, unless they want me to help them drink, er, market their product. Online community is a tricky thing, and it’s getting even trickier. But that led to “place&# being all over the web. We are so close.
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    'How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
  • TRENDS SPOTTING  |  WEDNESDAY, APRIL 22, 2009
    [Marketing] Crises Management – Domino’s Case Study Research
    In this case, although the brand’s market share fell sharply (from 35% to 8%), it has recovered within a year. Journal of Marketing Research, 37, 203-214. Journal of Marketing Research, 37, 215-226. Medical Marketing & Media, 27, 14-19. Corporate Crisis Management: Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image. Managers facing crises as such consider the possible consequences of their reaction. 2000) moderates the effects of negative publicity. April 14: 1.
  • CHRIS BROGAN  |  TUESDAY, MARCH 8, 2011
    [Marketing] Social Media Workflows Part 1: Awareness and Capture
    We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. For the sake of this post, we’ll talk about the marketing aspects mostly. You’ll note that email addresses are the true coin of the realm of understanding and using social media, at least from a marketing perspective. Please repeat this over and over to eager salespeople and hungry marketers.). Note: it’s rarely what you put on your marketing materials (though maybe it should be?). Awareness.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Gin and Topics: Kevin Bacon and Men In Heels
    It works for email marketing, blogging, or web traffic, in general. While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored out of my mind for two hours while I ride in one place, I’m all ears! You might notice the new photo on today’s post. And she did!
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Marketing] A Woman In a Man’s Sand Castle
    Ameena Falchetto is a recovering marketing manager from a multi-national in Dubai and a serial entrepreneur currently living in the South of France. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. Be you.
  • THE BLAKERY  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Behind the Cloud: An Interview with Salesforce.com’s CEO Marc Benioff
    Now, every major analyst firm sees cloud computing expanding its share of the overall IT market. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is salesforce.com’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. The support I had from my family was pivotal.
  • TWIST IMAGE  |  SATURDAY, JANUARY 21, 2012
    [Marketing] The Digital Push Pushes On
    This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
  • SOCIALNOMICS  |  THURSDAY, MAY 8, 2014
    [Marketing] Powering the New Era of Loyalty: Brand Advocates
    Vice President of Lancôme digital marketing Alessio Rossi explained that, “Brands tend to look into how can I monetize this today. In a market where 54% of loyalty memberships are inactive (almost all within the first year) (Colloquy), this keeps participants earning even when they aren’t shopping, which keeps Walgreens top of mind. 'Photo: AP. Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). With over 2.5
  • KYLE LACY  |  SUNDAY, JUNE 29, 2014
    [Marketing] 8 Powerful Leadership Lessons from @ScottDorsey
    As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. 'I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. He is turning over the leadership reigns of the company he co-founded over a decade ago and is leaving a lasting legacy on the people who have had the immense opportunity to serve with him… which is the whole point of this post. The story begins in a difficult time in my life… the first lessons starts there. Take time to mentor the younger generations.
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] Facebook’s Year in Review – can social data choose your most important memories
    And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much  their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
  • JACOB MORGAN  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Trends for Companies Searching for a Social Media “Something” (2013)
    What I did was look at the trends for several “social” job types in the market today and was actually quite surprised with some of the things I found. Just over two years ago I wrote a post on “ Trends for Companies Searching for a Social Media ‘Something’ ” and I thought it would be interesting to take a look at some of these trends a few years later. “Social media” is still seeing some very solid growth in terms of jobs, at least according to this chart. In fact the trend has gone up almost 9x since October of 2011.
  • JOSH S PETERS  |  THURSDAY, MAY 20, 2010
    [Marketing] Call for Guest Posts
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Uncategorized » Call for Guest Posts Call for Guest Posts Written on May 20, 2010 by Josh Peters in Uncategorized 2 Comments - Leave a comment! Do you have insights and ideas about social media, internet marketing, and online life you’d like to share? want you!… … To write a guest post for me. I’m at that next stage in this blog where I want more community involvement. hope so. In fact, I know so.
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Marketing] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? View Comments May 31st, 2010 Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. or as Paul likes to say Drek) and were told to come up with answers to the following questions: How do you do define advocacy for Direct T.V? How do you reward advocacy for Direct T.V? So back to Direct T.V.  
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, MAY 17, 2010
    [Marketing] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. This is certainly not the case for everyone so please don’t take offense. But that was the extent of it. think much more deeply about strategies and tactics. 
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2012
    [Marketing] Build Keyword Density the Right Way
    Visit the blog at SeoArticleWriteService.com to learn how Bill Achola can write high conventional marketing content for bloggers and affiliate marketers. This guest post is by Bill Achola of SeoArticleWriteService.com. It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them. Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Keep it natural. Keyword = baby foods. Keyword = food for baby.
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Marketing] LiquidSpace Connects Mobile Employees With Fluid Offices
    Venues can be slugged in one of three ways, namely: Public Venues (such as a cafe) Paid Venues (such as a shared work space) Private Venues (such as a incubator or VC office) In the Bay Area alone, we've seen incubators rise with notable hotspots such as the Founders' Den and Dogpatch Labs , which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. But which doors exactly? LiquidSpace smoothly offers a real solution. LiquidSpace Shows Available Venues In Your Area Enter LiquidSpace.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 16, 2013
    [Marketing] 3 Ways to Use Google to Be Better at PR
    20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'I’d like to let you in on a secret that most PR pros don’t think of:  . Some of  the easiest placement opportunities you’ll EVER land for a client  (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. You get the idea. It’s fantastic.
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