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  • KIKOLANI  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Fetching Friday – Resources Mashup & ASW Recap from 2010
    Small business Internet marketing – a great place to start for business resources on social media, local search, and blogger outreach. Best Internet marketing posts in 2010 – posts from every aspect of Internet marketing, including a huge section on SEO, link building, PPC, usability, and more. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a recap of Affiliate Summit West 2010 for those going this weekend to get geared up on kikolani.com. The Resources Mashup. Blogging / Writing. Facebook. Check this one out!
  • MINDJUMPERS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Reveals New Changes On Platform | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How Users Engage With Advertising on Facebook Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • DANNY BROWN  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Out With the Old…
    couple of months ago, I launched For Bloggers By Bloggers as part of Bonsai Interactive Marketing’s online projects. As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. … And in with the new, as the saying goes. Seems kinda apt for some of the changes coming this way in 2011, at least as far as this blog is concerned. In the next few days, I’ll be putting the new design live on here. Cheers!
  • JEFF KORHAN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Applications Dashboard - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Back-Up Your Facebook Information | Main | Facebook Groups Simplified » October 07, 2010 Facebook Applications Dashboard As promised, today I'll explore the Facebook Applications Dashboard - the 2nd of the three new features that Facebook yesterday. Applications and API's You already know that applications are what allow you to customize the functionality of your Facebook profile or page.  Often there are choices.  So, stay tuned!
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] 3 Ways to Improve Your Life
    Technology is an enhancement for marketers, not a replacement. The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. Social media is even more powerful if instead of replicating a traditional 'tactic' on the web, you enhance the consumer by the web. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Marketing] Twitter and Blogging, Tips and Tools
    If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately.  Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post.  Final step: tweet.  Weird?
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Marketing] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Why guest blogging works better than article marketing – the reasons, and how to make your article writing more beneficial. Making Money Online / Online Marketing. Secrets to building online relationships – get this free whitepaper to learn how to build quality, lasting relationships online for online marketing. Black hat SEO – a guide to the dark side of search engine marketing. Discover your email marketing audience on social media – find out where your audience is and get active on their networks. The Resources Mashup. Facebook.
  • BILL HARTZER  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if Quora.com is the next social media web site to go mainstream.
  • JOEY STRAWN  |  THURSDAY, JULY 22, 2010
    [Marketing] Blog: Available For A Limited Time Only!
    One weapon, which is an advertising and marketing tactic used for years is what is known as “Scarcity&#. Related Posts: Warning: This Social Media Includes Me Those Golden 15 Seconds Be There or Be Foursquare Inception Marketing, An Infection of Ideas But To Read Is Devine. Digg Digg My favorite part of almost every episode of Inspector Gadget was when Chief Quimby would show up in a garbage can (shown), or locker, or sewer grate and give Gadget his assignment. Classic. This is nothing new, we see it everyday. Scarcifying Forever. Basically, how do we scarcify forever?
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] Forget Sales Budgets.Embrace Experience Budgets
    The result of the latter is sales but the way of achieving it represents the new market - the experience economy if you like. 'How the world of business loves a budget! And they make sense - or at least they did make sense from managing the cashflow perspective.but do they now? keep asking this question because in my workshops I am faced with teams who are tasked with a - let''s say 5% sales growth figure.which drives them towards. Doing more of the same or even worse selling more at a discounted price. To see volume rather than experience.or profit.or value.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] VIP Access: The VIPerchill Business Plan
    haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far). created a few web based products in the past but my error was not doing enough market research. Email Marketing? Jonny Reply Alan says: August 7, 2010 at 8:42 am Another internet marketer moving to Thailand. Cheers!
  • WRITTENT BLOG  |  THURSDAY, AUGUST 15, 2013
    [Marketing] Proven Writing Tips to Infuse Your Blog With Stickiness
    As Marketer John G. Your readers probably don’t want to engage with a piece of content which promises “Good Ideas for Content Marketing.” If you don’t adopt any other writing tips this week, consider integrating several of the following proven headline formulas into your content marketing strategy: 1. Examples: 19 Surprising Call Marketing Stats You Can’t Ignore. 101 Shocking Helpful Quotes for Online Marketing. Top Marketing Events and Conferences to Attend in 2013. Examples: 23 Terrible Blog Marketing Tips You Should Ignore. '10 seconds. Viral.
  • GET SOCIAL PR  |  MONDAY, AUGUST 23, 2010
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
  • GET SOCIAL PR  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
  • CHRIS BROGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] How to Grow Traffic to Your Blog
    Market Your Blog. You can always market your blog the good old fashioned way. Make an offer, just like you do with any other kind of marketing. Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. Great Titles Help. Not sure where to look?
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
  • PROBLOGGER  |  TUESDAY, JUNE 25, 2013
    [Marketing] Social Media: What’s it Good For?
    I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. In contrast, I see the vast majority of our sales of eBooks and events to be the result of our email marketing. 'Does social media drive sales? Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks. In response, I thought I’d jot down a few thoughts on how social media benefits what I do. blog posts. 17 Tweets. Social Media
  • SOCIALNOMICS  |  MONDAY, DECEMBER 31, 2012
    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
  • ENGAGING BRAND  |  SUNDAY, MAY 6, 2012
    [Marketing] The More or Less Culture
    The culture is now more or less -  a brand with its social marketing can show whether they are more or less. We live in strange times, times that are a mixture of wanting more or less. Consumers want more for less. Businesses want more from less people. After previous ages of complex technology - less is more. Less usage is wanted more than ever when it comes to natures resources. The more people we are connected to the less people we truly know. The more the world is connected, the less we seem to understand each other. The less time we have, the more time we spend online . more ?
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 6, 2010
    [Marketing] The History of Influencer Theory on the Social Web
    Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. We’ve seen other critical books come out discussing the influencer, and in particular their online role: Ben McConell and Jackie Huba’s outstanding book the Citizen Marketers (2006) discusses the one percenters , the select few who drive online conversations. Their conversation revolves on building online trust and relationships rather than marketing messages to drive influence. We talked about Connectors, Mavens and Salesmen.
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Social Media Case Study: Pacifico Beer
    Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. Action: Pacifico embarked on an Adventures On Tap road trip for three weeks in June and transported five kegs from Mexico to five cities: Phoenix, San Diego, LA, San Francisco, and finally Seattle. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] How to Write a Professional E-mail that Gets a Reply
    As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it? It’s no-brainer e-mails are becoming the primary objects of online marketing. Every single day that passes by bloggers, content marketers, freelance writers and so on write and send e-mails to their targeted audience but very few of these people have taken their time to look into the “how to” in e-mail writing. For Content Marketers : To your Content Marketing Success.
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] 5 Blog Naming Basics
    Pick a niche or market because you care — and not just about the money. want to caution you not to get sucked into certain topics or niche markets just because they’re currently hot. In general I try not to be too influenced by people who aren’t in my target market (and some of my family members are not into raw foods at all!). A guest post by Nathalie Lussier, who blogs as The Raw Foods Witch. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Share This.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] 7 Ways the Speaking Business and Music Business are the Same Business
    In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. First, I want at least three people to tell me it was the best marketing speech they’ve ever heard. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Ways the Speaking Business and Music Business are the Same Business is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • SOSHABLE  |  TUESDAY, JULY 9, 2013
    [Marketing] The Trouble with Cryptomnesia
    In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. It’s not a pleasant thought, but when you’re reading and writing  automotive digital marketing  material all day every day, it’s something you should keep in mind. 'Cryptomnesia has been on my mind a lot lately. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. Featured
  • TWIST IMAGE  |  SUNDAY, AUGUST 25, 2013
    [Marketing] Get Ready For The Collaborative Economy
    He''s got a great mind for business, technology and marketing. marketing podcast. 'Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is on to a new thing. He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). He''s currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). In June of this year, he launched his latest research report called, The Collaborative Economy.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 27, 2010
    [Marketing] Are You Growing Enough Voices
    Before Permission Marketing , how much audience did Seth Godin have? don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Some of the guest writers blog on occasion at their own sites. Visits are up.
  • BILL HARTZER  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Search Engine Optimization: 10 Search Engine Ranking Problems
    You want to make sure you do ample work up front, which unfortunately means spending more time and resources which are usually scarce, but with the proper plan, you can be well on your way to utilizing perhaps the most cost efficient form of marketing that exists. I often talk to people who claim that they are suffering from poor search engine rankings. No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. Lack of links. Repetitive Title Tags.
  • ACIDLABS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Corporate reputation and social media… duh
    Even if there’s no communication crisis, the value to marketing and customer care teams is immense. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. So much so, I’m inclined to respond with a resounding (with full playground-obvious intonation) “duh&#. Events like Ross Dawson’s Future of Influence Summit and my friend, Tara Hunt ‘s book, The Whuffie Factor , go a long way to explaining these issues. All the time. 15) Wake up!
  • SPIN SUCKS  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Is Net Neutrality About to Become a Thing of the Past?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 Is Net Neutrality About to Become a Thing of the Past? think either way, the market in this case might level itself out. My main issue is with my prospects for leveraging my market power to keep things fair. know, I know. Do you like this post?
  • ARI HERZOG  |  MONDAY, APRIL 16, 2012
    [Marketing] Mark Schaefer on The Tao of Twitter
    If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. encourage you to visit his marketing blog entitled {grow} to learn about the connections between companies, reputations, and profits. Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” I emailed him for more information. Mark, what does that line mean? Back to your book.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Going Off the Grid at SxSW
    Getting stalked at an event via geo check-in or status update is surreal at best, and absurd at worst… Especially given that none of us would be recognized in our hometowns at the grocery market. Image by saidemily. Welcome to SxSW, the heart of online nihilism. Whether you are at the event or unfortunate enough to tune in via Facebook, Twitter and other social media, you will witness one of the greatest spectacles of popular pageantry. The art of seeing and being seen is taken to its highest form by the faux famous. Is this anti for the sake of being anti? No, it’s not.
  • WEB METRICS GURU  |  MONDAY, AUGUST 8, 2011
    [Marketing] Klout is getting better – Like the new direction – though the analytics are still a work in progress
    Of course, all of that is being generated by the marketing programs Klout is doing – so it’s more than anything else, a reflection on it, I see it more like direct response – you put out energy, and hopefully, get responses – it’s not a measure people like or agree with anything – and it’s not clear what notifications or perks one is actually getting until you go and look. Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Influencer Klout
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 18, 2012
    [Marketing] One Social Thing Wrapup – Week of August 13th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.13.2012 [see the SlideDeck]. How About You?
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] #FollowFriday: Michael Schechter
    He’s the digital marketing director for his family’s business, Honora Pearls. You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny. Take, for instance, last week. He wrote a guest post for Danny Brown called, “ The Weird Thing I Want You to Do On My Blog ,&# where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there. mean, a lot.
  • MINDJUMPERS  |  TUESDAY, JUNE 29, 2010
    [Marketing] Improve Organizational Efficiency via Social Media-Part I
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved As mentioned, Hoist is a browser-based working platform build on the idea of social networks. As such, the organization seems more agile and framed.
  • MINDJUMPERS  |  FRIDAY, JULY 16, 2010
    [Marketing] The Story of The World's Most Powerful Social Network – Facebook
    So what can I as a marketer or CEO get from reading the book? Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what to expect? Why do they change this and that? Is it reliable?
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: content marketing , email , exacttarget , facebook , relevancy , research , social media , social segmentation Did you enjoy this blog post? respect this woman tremendously as a general marketer.
  • PROBLOGGER  |  THURSDAY, JUNE 16, 2011
    [Marketing] How I Increased Traffic by 90,000 Hits per Month in 25 Days
    The title of this article isn’t marketing hype—it relates the true story of what happened to me this month. First I created a marketing campaign on Facebook until I added few more thousand people to the fan page. This guest posy is by M.Farouk Radwan of [link]. am not claiming that I’m an expert in increasing traffic, but I’m sure you might find a point or two in this post that might be of benefit of you. The problem. My website was growing very fast until 2009. It stopped growing when it reached 500,000 hits per month. plan of action. One is sent each week.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Marketing] Social Capital Ottawa
    If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.  Successful social media marketing to Moms. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month.  With ‘Are you social?’ related posts: Schmoozfest 2011 United Way Ottawa.
  • LOUIS GRAY  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 20 Halloween Scares to Put Fear Into Every Google Fan
    It is revealed that the same 50 people click on 99% of AdSense ads, and most of them are marketers just demoing the product to potential clients. The development teams behind Google Reader and Blogger are unified following a reorg, under a new project called "Google Breeder". The Google New project accidentally gets uploaded to the wrong set of servers and overwrites Google News with internal company project updates. Twitter becomes so successful that long-form writing is considered anything which is between 135 and 140 characters. The new company is called Yahoogle. Yahoo!
  • JEFF ESPOSITO  |  MONDAY, JUNE 20, 2011
    [Marketing] Picking a leader for your social media program
    At the end of the day internal pissing contests between public relations, advertising, IT, marketing, etc. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we hadn’t touched on is who should have final decision rights and lead the overall vision. Knowledge of the Business. Passion 2.0. Mission Control.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
    Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
  • THE WAY OF THE WEB  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Last night a cloud saved my life…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Plus Dropbox has a 2GB storage limit for free.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • LOUIS GRAY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Samsung Launches Developer Portal for Android, Bada Apps
    If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC , Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Looking around my home, Samsung is rapidly vying with Apple for top brand representation.
  • PROBLOGGER  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] A 10 Step Guide to Becoming a Better Blogger – Starting Today
    Don’t forget your marketing. Marketing your blog is essential if you want to attract new readers. 'This is a guest contribution by Adam Smith. If you are reading this post, I am guessing that you have a blog and at least a few social media accounts or you are just starting out and have a interest in blogging. Right? Instead of trying things out at first, guessing, hitting a wall and then becoming discouraged, this post is a ten step guide to becoming a better blogger than you are right now. Prepare a plan. Is your blog development planned? Focus on your content. SEO matters.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. It’s a web where Google controls nearly 65% of all search results. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Marketing] LinkedIn Tip - Got Street Cred?
    Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. Hey, I’ve seen it – and not just once or twice.)
  • FEVER BEE  |  THURSDAY, MARCH 17, 2011
    [Marketing] Brands Must Use Their Unfair Advantage To Build Online Communities
    It might be an impact on the marketing plan, an impact on the products, an impact on some special issue of the industry. It's hard for brands to build successful communities. Especially if they're competing against existing communities. You can only succeed by using your unfair advantage. You can only succeed by bringing something awesome to the party, something no amateur community can match. You have to offer a community environment which is better or entirely unique amongst other online communities. Your members have to feel like you're serving them, not them serving you. 
  • KIKOLANI  |  MONDAY, AUGUST 30, 2010
    [Marketing] Does Search Engine Optimization Benefit Your Visitors?
    Internet Marketing Services provided by Vertical Measures. Network Marketing Training from Toni J Young. Whitney Segura’s Internet Marketing Blog. Whether you like SEO or not, I hope you will enjoy my latest guest post “ 9 Search Optimization Tips with Benefits for Your Visitors.&#. These 9 tips are geared toward simple ways to optimize your site for your visitors, not just for search engines, although these techniques might help you get better rankings as well. This guest post is also an entry to the Bad Ass SEO Guest Blogging Contest. 200 Prize Sponsors.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Let the community interview you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Let the community interview you November 10, 2009 in Community management | Tags: online community On several occasions I’ve shared with you one of the most popular franchises I created and continue to produce in my online community. What I do is interview members over the phone and then transcribe the conversation into a blog post. People love it. answered them all and again, the community loved it. Enjoy! Enjoy! Those are easy.
  • WEB METRICS GURU  |  THURSDAY, MARCH 17, 2011
    [Marketing] New York DataStories meetup next Wednesday @ WCG
    Anyone who shows up next Wenesday will probably be able to get a free signed copy of the book , and this will be a book you'll want to own, especially if your into marketing, sales or public relations.  I know it’s a busy week in New York City with several events and conferences happening all over the city … but  … there is one event, one event you should not miss, and I’ll definately be there as well. because it’s my own meetup group, DataStories. BOOK REVIEW: Pre-Commerce: How Co’s & Customers R Transforming Business Together. Anyway.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Summer Reading 2013
    'There have been a slew of new business books that have come on to the market lately. Markets have crashed. " Converge - Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. About the book: "To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Summer should be here. some time soon, right? Jobs have disappeared. Employment.
  • LOUIS GRAY  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Winning Unconventionally
    While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. No two fingerprints, people, or businesses are exactly alike. Regardless, the team is winning unconventially, changing the rules to match the talent set provided.
  • PROBLOGGER  |  FRIDAY, JUNE 22, 2012
    [Marketing] SEO Your YouTube Videos in 10 Steps
    Deepak blogs about video marketing for bloggers at VideoMarketing.net. You can grab his 14 day free video training program on video marketing from this page. This guest post is by Deepak of VideoMarketing.net. In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. YouTube is the second-largest search engine in the world, according to Alexa.com. ” Just like infographics, infomovies are articles in the form of a video. Use a suitable video filename. ” 8.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Introducing Stephen Tiano: Monday Muse #2
    think it’s important that both exist in a healthy, profitable way for all involved: authors, editors, illustrators, designers/layout artists, proofreaders, and marketers. Stephen Tiano, a freelance book designer, page compositor, and layout artist, wrote a guest blog post here in February 2009 about his blogging and tweeting and how both contributed to his economic success. introduced Mitch Joel last week and debuted the Monday Muse column. Here is Stephen for the second week. What is your background and how do you participate in the world of the web? My influences vary. Muses
  • PROACTIVE REPORT  |  THURSDAY, SEPTEMBER 3, 2009
    [Marketing] Social Media Training a Good Investment
    The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Mastering social media skills is definitely a priority requirement,” says Betsy Berkhemer of Berkhemer Clayton , a retained executive search firm based in Los Angeles that handles senior level assignments in corporate communications, marketing and public affairs. It’s expected to grow at an annual rate of 34%. UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 50 Power Twitter Tips
    If your only marketing efforts are on Twitter, start building an email marketing list. A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed !). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link. broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Technical.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • FEVER BEE  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] The Huge Gap Between Reading and Participating
    You don't get the increased loyalty, repeat purchases, decreased marketing costs. The difference between someone reading and participating is huge.    Too many organizations aim to attract readers. They try to get experts publishing content that members want to read. This is a flawed content-driven community strategy. The only viable community strategy has to be based around active participation between members.    If members are only consuming information, they're not emotionally engaged. They're not interacting with each other.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Case Study: Implementing Enterprise Collaboration at TELUS
    and was overcome though a combination of corporate programs, education sessions/resource, internal marketing, and several other programs. Dan Ponteract , the Senior Director / Head of Learning & Collaboration at TELUS, recently gave Chess Media Group an inside look into their journey of implementing Enterprise 2.0 tools within their organization. The discussions with Dan showed us that implementation is a process with many steps and milestones and these processes have been recently recorded in the case study, Implementing Enterprise 2.0 at TELUS. The push for Enterprise 2.0 at TELUS.
  • TWIST IMAGE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
  • FIREBELLY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Instagram Direct: 5 Must-Reads
    Six Ways Brands Can Use Instagram Direct For Marketing. 'Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads. Introducing Instagram Direct. By Instagram  We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. Instagram Direct helps you share these moments. Too Different, Not Different Enough: Why Instagram Direct May Fail.
  • FIREBELLY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Twitter IPO: 5 Must-Reads
    But does the stock market’s reaction to Twitter’s IPO mean another tech bubble is forming? 'Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. Twitter IPO: Why the Rest of America Doesn’t Care. And few people do.
  • SIMON MAINWARING  |  SUNDAY, NOVEMBER 18, 2012
    [Marketing] Here we go…opening the Social Branding Blueprint for the first time together.
    Just imagine the bigger stages you could speak on, the thousands of extra people you could train, the countless word of mouth referrals, or the larger companies, projects or fees you could command if you got the same marketing support as the top brands in the world. This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that. To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. Exclusive Online Training Program (Value: $2000).
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 19, 2011
    [Marketing] What Are You Doing With Abandoned Shopping Carts?
    Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. mail marketing isn’t always about promoting your business aggressively. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? But what about the online environment?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: online , Video Marketing , YouTube This entry was posted on Friday, February 25th, 2011 at 10:38 am and is filed under Video Marketing.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 11, 2011
    [Marketing] The YouTube Creator Institute
    YouTube is one of the top video marketing and video sharing websites online. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: content , Video Marketing , YouTube This entry was posted on Friday, March 11th, 2011 at 10:22 am and is filed under Video Marketing. About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 6, 2012
    [Marketing] A Community Starts with 1,000 Members
    It was a good opportunity to connect and meet people, but it was also the touch point to invite people who shared in my interests of branding, sales, and marketing. These aren’t communities, they’re marketing platforms. Jeremy Miller is the President of www.StickyBranding.com , a sales and marketing consultancy specialized in brand-based demand generation. This guest post is by Jeremy Miller of www.StickyBranding.com. It’s easy to see the successes bloggers like Darren Rowse and Chris Brogan are having with social media and think, “I want that.” They simply consume.
  • SOCIAL WAYNE  |  SUNDAY, MAY 8, 2011
    [Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
    Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
    I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? &# message saying they changed their mind. Hm Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
  • PROBLOGGER  |  FRIDAY, MARCH 15, 2013
    [Marketing] Making Money Online – The NEW Standard
    If it was the latter, it falls into the “old standard” of Internet marketing: Give the customer the answer, in the form of a one-size-fits-all product that can be sold over and over again, at little to no cost. Focus your design on what the market wants and expects. changed my theme, focusing this time on what my target market expected (whether consciously or subconsciously), and the results were stellar. This model can work, but what about those of us who are in a market where our target customers aren’t exactly desperate? ve been a leech for most of my life. Great.
  • JEFF KORHAN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Can Social Media be Effectively Outsourced? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Start a Blog | Main | Social Media and Small Business Marketing to Older Adults » August 26, 2010 Can Social Media be Effectively Outsourced? Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well.  Nevertheless, lets take a closer look to fully understand the dynamics involved.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Stories From Smaller Nonprofits: Isipho
    Throughout December Diva Marketing will highlight stories from smaller nonprofits.   He does marketing and fundraising, and is always spreading the word about Isipho. My dad has worked in digital marketing for a long time, and I’m 15, so I’m on it all the time. Yes, Virginia there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know they abound and give to your life its highest beauty and joy. Francis Pharculles , The Sun There are people who play Santa year long. My name is Miranda Lynch. It was really overwhelming.
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 10, 2012
    [Marketing] Are You Using A Website Monitoring Service?
    An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. They will check your home page, your shopping cart, and any other pages that are important to you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Does Your Content Grab People’s Interest?
    Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize. The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Perhaps we need a new word to describe content – how about engaging, since that appears to be the most popular type of content.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 12, 2011
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, DECEMBER 11, 2011
    [Marketing] Small Businesses – How To Help Them
    It used to be that everyone shopped locally, which in turn kept dollars in the local market. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States. It would be nice if banks would favor small businesses over large corporations when it comes to lending money.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 17, 2011
    [Marketing] Is Search Privacy Important To You?
    at DuckDuckGo for the search phrase “small business marketing minnesota.&# Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. Good luck in that.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 27, 2010
    [Marketing] Welcoming New Members to your Online Community
    Social Network Marketing Campaigns: Features Attributes (14). One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. And registrations are important for identity in online communities. It’s really no surprise as mass social network audiences learn what really suits them. Related posts.
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Business Assets and Relationships
    If you cannot differentiate your company such that you value is readily apparent in the markets you serve, then you are indeed in a race to that zero valuation. The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? Hard Assets in a Forever Recession. It owns you.
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] When it Comes to the Future of Work, Would Your Rather Try or Succeed?
    When I first started helping companies with things related to the future of work I would be be collaborating with people who had job titles such as: CIO, VP of IT, Head of Marketing, Global Knowledge Manager, and others. 'I’m oftentimes amazed at how many times I speak to people running future of work or collaboration initiatives for their company who are just not prepared to do so, and it’s not their fault. Organizations are in a tough spot. Many of them see and feel that the world of work is changing but they aren’t sure what to do about it. Send to Kindle.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 3, 2012
    [Marketing] Why Online Influencer Outreach is Overrated and How to Fix It
    It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. There are two reasons for this. Of course not.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
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