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  • PROACTIVE REPORT  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Social Media Trends 2012 – Content Curation in PR
    You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful.  As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” Robin Good.
  • PUSHING SOCIAL  |  MONDAY, AUGUST 29, 2011
    [Marketing] Is There a Secret Formula to Writing Great Blog Content?
    would like to say that the answer lay hidden in these marketing tomes. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. I bet you can too. Better yet, I’m 90% accurate in predicting when another blogger’s post will go viral.  I’m not special. just believe that all of us know a great  story when we hear one. The story-telling gene is hardwired into our DNA, and subconsciously, we know when a blog post “clicks.&#.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Link Love Monthly: Best of January 2011
    The Social Media Marketer’s SEO Checklist – SEOmoz. I can’t find you: Search Engine Optimization Basics for Associations (Part 1) – Ray Van Hilst. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. Toolbox. Twitter for Mac – Twitter blog. – Jesse Stay. How PR 2.0
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, SEPTEMBER 19, 2009
    [Marketing] Why did you post that comment?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Why did you post that comment? September 19, 2009 in comments , online communities | Tags: news comments , online news comments , story comments , terms of service This is the question I wanted to ask the woman who called asking me to remove a comment, actually several comments, she’d posted on a news story. Wait, let me be honest and tell you that after a ten minute conversation I did ask her that question. Serious swagger!
  • MINDJUMPERS  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Danish CSR Initiative on Social Media Meets Criticism
    It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved
  • JACOB MORGAN  |  MONDAY, AUGUST 13, 2012
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
  • SOCIAL EMAIL MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Marketing] ExactTarget Launches Real-Time A/B Testing at MarketingSherpa’s Email Summit 2011
    The solution is described as something which will improve email marketing performance in real time based on customer reactions. ExactTarget has launched a feature it’s calling “Real-Time A/B Testing”. The company took the wraps off the new service at MarketingSherpa’s Email Summit 2011 in Las. Industry news ExactTarget MarketingSherpa Email Summit 2011 Real-Time A/B Testing
  • JOSH S PETERS  |  TUESDAY, APRIL 21, 2009
    [Marketing] Social Media for Authors, Free ebook
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , eBook » Social Media for Authors, Free eBook Social Media for Authors, Free eBook Written on April 21, 2009 by Josh Peters in Social Media , eBook 13 Comments - Leave a comment! Whether you’re an author or just a social media beginner this free eBook is for you. Jacob Morgan  of Mighty Mouth Media  and myself (representing  Shua Consulting ) wrote a free eBook that covers the basics of social media and it’s applications. Thank you for sharing. Jan G.
  • DIVA MARKETING BLOG  |  SUNDAY, OCTOBER 20, 2013
    [Marketing] Thank You Wayne Hurlbert
    Several times he graciously shared his views with me to include in Diva Marketing. I had the honor of being Wayne''s first guest on his acclaimed BlogTalkRadio show,  Blog Business Success. My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. . Who was Wayne Hurlbert? In my world. For me, Wayne and I shared another passion.
  • KIKOLANI  |  FRIDAY, JUNE 29, 2012
    [Marketing] Fetching Friday – Resources Mashup & Baby Meerkats
    Blogging / Content Marketing. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. The Resources Mashup. Find out. Business / Career. Freelancing.
  • GEOFF LIVINGSTON  |  SUNDAY, OCTOBER 17, 2010
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! The world is going digital.
  • ENGAGING BRAND  |  MONDAY, MARCH 25, 2013
    [Marketing] What is Profit?
    To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • SOCIALNOMICS  |  TUESDAY, MARCH 13, 2012
    [Marketing] How to Crack the Code on Social Engagement
    We all know it – social engagement gives meaning and value to social media marketing efforts, boosting brand affinity and growing revenue and profit. The paper cites research and comments by social media marketing thought leaders and draws upon a recently completed analysis of aggregate data collected across all Awareness clients, including more than 250,000 posts published to Facebook, Twitter, YouTube, Slideshare, Flickr and WordPress, and the 31+ million interactions on those posts over the course of 2011. The effect on revenue and profit is profound. Mike Lewis. bostonmike.
  • DANNY BROWN  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
    You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
  • TWIST IMAGE  |  TUESDAY, JULY 19, 2011
    [Marketing] Anything You Want
    About one month ago, Pandora (which is only available in the US) went IPO with a market cap worth close to three billion dollars (that is not a typo). We were introduced by best-selling business book author and marketing guru, Seth Godin , in a Westin hotel lobby. just something he would like to see/use out in the market. "I thought it was stupid that the big online record stores wouldn't take my account because I was not distributed by a major record label. marketing guru. What If You Can Have It All? Think about that the next time you ask someone out on a date.
  • THE MARKETING BLOG  |  MONDAY, JANUARY 5, 2009
    [Marketing] Social Media Mercury rising up in India
    check out this interesting site [link] Reply Bhanu January 28, 2009 at 3:28 pm @sudhindra, yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. yes its true that Indian Marketers have started realizing the importance of Social Media, but it might take some more time to actually create an impact , as our corporates still think that it is just Social Networking and Blogs.
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 27, 2014
    [Marketing] I confess — I don’t write these posts on my own
    The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software  because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. Know your own bad habits. Never forget to spellcheck.
  • MINDJUMPERS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] An Interactive YouTube Adventure
    To have a video become viral is hard – social media marketing has risen the level of creativity. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved You are in charge. get enough of it. The [.]
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. · Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).
  • ENGAGING BRAND  |  MONDAY, MAY 14, 2012
    [Marketing] What is creativity? Really.
    Not line extensions but market extensions. Not looking at the core market but looking at the fringes of the marketplace, seeing what is happening through consumer demand and making it commercial. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. It struck me as such an important part of business and indeed of using social media. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity.
  • THE BLAKERY  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketing] This Is What A Business Woman Looks Like
    Owner and Winemaker, Inman Family Wines and Lesley Russell, VP Marketing at St. I am building my business Artemis , and as a result I do a lot of networking. Every week I meet with women of all backgrounds and professions. Generally it’s in the form of coffees, or even groups of women who invite me into their closed circles as a guest. This last week I did this at least four times. One of the events I attended was put on by a fabulous female founder’s networking organization I’ve recently joined called NAWBO. It was Women Trailblazers In The Wine Industry. Supery.
  • KIKOLANI  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
    Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine – Creating a really engaging About page requires a great deal of thought because it is one of the most visited pages on your website. 23 Seldom Revealed Truths about Network Marketing – Looking for some real truths about network marketing? Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Here you go.
  • ACIDLABS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Marketing] How it's done
    Related posts Work (0) Why are we even arguing about this? (8) What will the future of media look like? (15) Social media strategy should be a long bet (3) Naked conversations… or not so much (16) Tagged as: facebook , marketing , social media Cancel reply Leave a Comment Additional comments powered by BackType Previous post: Conferences, inspiration, value Next post: The next step Find Featured One to watch What now for Government 2.0 in Australia? Collaboration. Community. How it’s done February 4, 2010 in posts This is how you do a public service announcement.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
    In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. Source: TechCrunch.
  • JEFF KORHAN  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Success Happens
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Cross-Collaboration with Social Media | Main | Watch Your Social Media Language » July 12, 2010 Social Media Success Happens Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. When I get a lead from my social media networking and marketing that results in new business. know that may sound like an idealistic perspective, but it is nonetheless true. 
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Best Time to Post
    When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
  • ENGAGING BRAND  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Social Media Can Be The Heartbeat of Your Brand
    From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.
  • DANNY BROWN  |  FRIDAY, JULY 2, 2010
    [Marketing] Leaving Your Comfort Zone - Danny Brown
    know we have had to rethink our business several time to adjust to what the market will bare.Great post. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Leaving Your Comfort Zone July 2, 2010 32 voices share yours! Share Save I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up ). The Asian contestant, Alex Wong, is a ballet dancer. See beyond the simple.
  • DANNY BROWN  |  MONDAY, MAY 16, 2011
    [Marketing] Relaunching 12for12k and Supporting Jodi’s Voice
    Relaunching 12for12k and Supporting Jodi’s Voice originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a cross-post from the 12for12k blog. So it’s been a bit of a while since we last shared anything on here. Originally we decided to take a breather and re-energize, after what was a n amazing inaugural year for the 12for12k project and our supporters. Which brings us to now. which affects more than 3.4 million people every single year. 12for12k Newsletter.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 20, 2012
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing] Free Yourself from Facebook by Leveraging 3 Other Platforms
    As the founder and CEO of WebRev Marketing & Design, a Chicago internet marketing , web design and social media firm, Brian is committed to providing measureable success for his clients. Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. Because Facebook is familiar. And in many cases, they are exactly that. for leadership.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] The 5 Critical Social Media Skills You Need to Disperse
    Everybody in your company is in marketing, whether they want to be or not. Once upon a time, the only people who really needed to “get” your brand were the ones who built its external facade: marketing, public relations, and corporate communications. Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Listening.
  • FEVER BEE  |  THURSDAY, MARCH 3, 2011
    [Marketing] Long-Term Growth
    It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture. 
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
    Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
  • ARI HERZOG  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? Got a question? Need help? Contact Ari today! Strategy blogging
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 16, 2014
    [Marketing] Why I Dance
    But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
  • WEB METRICS GURU  |  SUNDAY, DECEMBER 12, 2010
    [Marketing] Present and Future themes – 2011 Predictions
    It seems like the market is well aware that the growth era is over and is counting on a long period of flat growth but strong profits for years to come. platform collapse is not baked into the market’s multiple. Advertising, PR firms and marketing firms  offering services need to sort out their business models – too often they are about selling products, services, lists and not benefits – that will and must change. Might as well join them (even though both will surely release their 2011 predictions more formally in the next week or two). Read more: [link].
  • LAUREL PAPWORTH  |  SUNDAY, APRIL 29, 2012
    [Marketing] Social Media Training: 3 Day Intensive Advanced Class
    Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
  • ENGAGE  |  TUESDAY, MAY 17, 2011
    [Marketing] 4 Lessons from Matt Drudge on Serving Your Audience
    Here are 4 lessons content marketers can learn from Matt Drudge: 1. Sites without social plugins are irrelevant to today’s market? If you liked this, try: How to Enter the Circle of Trust With Your Audience 6 Content Marketing Lessons from Warren Buffett The Difference Between a Crowd and an Audience. Q uick: what’s black and white, ignores SEO, scoffs at design best practices and is one of the most wildly successful websites in history? If you guessed Craigslist.org you earn partial credit (only because their SEO is formidable). But how was this influential empire built?
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • SOCIALFISH  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] What Will Success Look Like?
    It argues for the need for drastic change—a foundational re-orientation of associations from products and internal interests to markets and customers.  VIN’s value proposition of “the largest, veterinary practice in the world” is not a marketing slogan or part of a “messaging” strategy.  In the last month or two, I have struggled with how exactly to start the first chapter of the book I am writing (with significant contributions from Andrea Pellegrino). Should I start with analyses of the new consumer and the changed nature of demand? What does success look and feel like?
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] 5 Forms of Apple Link Bait
    It’s so easy to wax poetic about the mighty marketing and design perfectionist’s business acumen , how can bloggers resist? Image by dennoir. Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” ” Come on! These are a dime a dozen. Awesome!
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
  • JEFF KORHAN  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Why You Should Trust the Social Networks
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Inhabiting a Social Media Territory | Main | Double Dutch IS Foursquare for Conventions and Events » June 02, 2010 Why You Should Trust the Social Networks Really, what is this thing we call social media? Logical Marketing Plan We have all realized that this platform can help us to build on and sustain what we do with the majority of our waking hours - our work. In short, it helps us market our businesses.  How about you? How about you?
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
  • ARI HERZOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Wondering If Mobile Technology Kills Creativity
    In the long run, this could fizzle out and not have a real effect on the creative market. However, if mobile technology stays at its current pace, there is no telling how this creative market will work out. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. This gives cell phone camera users instant access to distribution for their work. competed for critical feedback. Got a question? Need help?
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] Move beyond questions to engage your community
    From a commercial perspective, the easier marketers make it for their target audience to respond, the more time users are spent on their site, exposed to their brand and thinking about their product. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective. But I am noticing a trend among bloggers, some that I really respect, and that is ending e very blog post with a question. Come on! Not for every post.  See what else you can do to keep us engaged.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MARCH 1, 2011
    [Marketing] Profiles of Knowledge?
    The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. We all have profiles of ourselves everywhere. Our profiles “contain&# relevant information about our educations, experience and interest. set of characteristics or qualities that identify a type or category of person or thing: a description of behavioral and personality traits of a person compared with accepted norms or standards. Why The “Know&# Profile Will Emerge. Content on the net represents various forms of knowledge.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] 20 Amazing Resources to Learn Copywriting
    Most often, it is the art of writing copy for marketing or advertising. What is copywriting, really? In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. 115,000 people have already benefited from their free, high-quality resources. 2. Kopywriting Kourse. Copywritin
  • SOCIALNOMICS  |  TUESDAY, APRIL 30, 2013
    [Marketing] Are Casinos Getting More Social?
    While people still see these ads, nothing is quite like social media for supplying instant marketing to a huge amount of potential customers. If a marketing campaign can’t reach thousands of potential customers in moments, it isn’t on social media! Event marketing through social media has exploded. Mobile Marketing. By creating a place where customers can easily interact with the casino or casino staff, this social marketing has created a win-win situation. Casinos around the world are cashing in on this phenomenon. Instant Gratification.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 19, 2012
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
  • UNSPOKEN  |  FRIDAY, AUGUST 16, 2013
    [Marketing] An Employer’s Best Practice Guide to Performance Management
    The best HR software packages on the market can offer real-time PM tracking features and tools for recording employees’ development needs and action plans throughout the year. As much as it is an employee’s responsibility to set and work towards measureable professional targets, it is also the job of an employer or manager to help navigate their staff members through the choppy waters of professional development. ’ Know Your Employees. Go Paperless. Sidestep the paper-trail by keeping all your PM documents in one place. Appraisals: Take it Outside.
  • SOSHABLE  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] 50 LinkedIn Tips, Many of Which are Awesome
    Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in&# stories to Soshable.
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Marketing] From the Outside-In: The Path to Relevance
    For most associations, doing the same thing is operating from the inside-out—seeing the world from the perspective of their organization rather than its customers; and organizing on the basis of internal logic—around silos of products and functions rather than market segments, customer challenges, projects or solutions. The inside-out thinking of most associations, and inability to identify and resonate with the things that matter the most to their customers and markets, is a very serious liability. value proposition is the reason customers pick your services over others. If
  • ADAM SHERK  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] The Top News Sites on Blekko
    With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites. I’d previously done this for SEOmoz domain authority and page speed so I thought I’d add Blekko to the mix. For the purposes of comparison I pulled the hostrank, inbound links and site pages data for 30+ major news sites. 6,726,137 747,573.
  • SPIN SUCKS  |  SUNDAY, SEPTEMBER 30, 2012
    [Marketing] The Three Things Edition 1
    It has been one of the bigger beefs I have with Facebook and I champion opt-in versus opt-out in the advertising, marketing, and technology industries. One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with   Hugh McGuire and Alistair Croll every week. It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these guys put behind each blog post. So welcome to the new edition of The Three Things!
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. It is always a pleasure to work with people who are so generous with their time, feedback, and enthusiasm.
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Actions that Engage - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. What Actions Do You Want from Your Customers What is the action you want from your audience, from your community, from the consumers in your markets?  And so it is with your social media marketing.  And so it is with your social media marketing.
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2011
    [Marketing] Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and Bill Taylor Walk Into A Bar.
    On June 9th, 2011, The Art of Marketing comes to Vancouver, British Columbia with an amazing line-up! Let everyone know why you would like to attend The Art of Marketing in Vancouver on June 9th, 2011. digital marketing. the art of marketing. Tags: art of marketing promo code. OK, what if it wasn't a bar, but The Center for Performing Arts in Vancouver? Everyone will be there - live and in-person - and you can too. On top of that, most of the speakers stick around, sign books and hang out, so it's not just a conference, it's an event. But wait. there's more!
  • THE WAY OF THE WEB  |  TUESDAY, JUNE 15, 2010
    [Marketing] Great news for Facebook page security
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • IMAGINE YOUR REALITY  |  FRIDAY, APRIL 13, 2012
    [Marketing] Never let your clients dictate your pay
    Also the time you market your business, network, and do a variety of other business activities isn’t paid for. Recently I was working with a client who had a client that wanted to dictate how much my client would get paid. My client is a self-employed consultant and he has a lot of experience. advised him to not let someone else dictate what his worth and his skills, but to instead insist on what he’s worth. My client ultimately got the pay rate he wanted because he stood up for his skills and experience. Always, always set your own worth and stand with it.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 24, 2010
    [Marketing] How to use different social media sites to follow-up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? And if your definition of following-up also includes occasionally asking people questions or commenting on something they said, regardless of whether or not you think you’ll do business with that person, posting your follow-up to every site you are on can ultimately be more of a gaffe than a benefit. What about you?
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 23, 2015
    [Marketing] Instagram, Twitter Outpace Facebook in Growth
    Despite the diversification of social media habits, businesses don’t need to look far to match marketing strategies with changing trends. Most marketers look at these results and conclude one of two things: Their marketing strategy needs a tune up or it wasn’t built correctly in the first place. Do you know of a brand that rocks Instagram and Twitter marketing? According to the latest statistics from Pew Research , both Instagram and Twitter’s user base doubled in 2014. But what does all this variety mean for business owners? Double, triple, quadruple the work?
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 26, 2015
    [Marketing] How to Create an Unforgettable Integrated Campaign
    In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK. March 20, 2015 marked Europe’s  largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Oreo Eclipses the Sun—Literally. Yes, print!
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. Even cooler? Nifty, huh?
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Marketing] Was Eleven Years Of Relentless Blogging Worth It?
    As a marketing professional, I used blogging as a gateway to share my ideas. To let the world know how Twist Image likes to think differently about what marketing is. Some take it for granted, in terms of publishing little more than marketing pap that clogs our feeds and provides no value to the reader. What''s going to capture their attention will not be a one thousand words piece on marketing (like this), but a funny and cute picture (or video) that they can quickly share. Let''s keep pushing the boundaries of marketing. content marketing. Thank you.
  • BILL HARTZER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
    percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 Top 20 Markets by Twitter Penetration - June 2010. What’s interesting is that an analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. comScore, Inc. This is an overall increase of 109 percent over last year. million users.
  • PROACTIVE REPORT  |  MONDAY, APRIL 23, 2012
    [Marketing] So Blogging is Dead? Think Again!
    “Companies often underestimate the amount of work a blog requires” Pete Stegee, director of marketing communications and Web strategy for digital storage device maker Rimage. An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. hope that these companies don’t have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their most trustworthy source of information and advice. “Blogging requires more investment.
  • ENGAGE  |  MONDAY, APRIL 28, 2014
    [Marketing] Native Advertising Is Here to Stay
    Marketers who think so are missing the point. Because native is by definition customized to the target audience of the host media brand, scale is an ongoing challenge for brand marketers. You can also download our whitepaper, Content Marketing Insights 2014. 2014 goes down as the year native advertising went wildly mainstream. Earlier this year, the New York Times rolled out its highly anticipated online redesign. Responsive design, check. Clever new way of highlighting comments, check. Native advertising, check and double take. They had to be. billion in 2014 to $31.29
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 13, 2012
    [Marketing] To Happy Hour or Not to Happy Hour: That is the Question
    He does social media management for   KimberMedia  and does marketing/PR for  @bgckids. Twitter rabbit holes can easily claim 20 minutes of my day. click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. While I see the point, I wholeheartedly disagree. This is not a one-size-fits-all situation. Not a whole lot. What do you think?
  • KIKOLANI  |  THURSDAY, MARCH 1, 2012
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • SPIN SUCKS  |  MONDAY, AUGUST 23, 2010
    [Marketing] Facebook Places: Be Cautiously Curious | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 23 2010 Facebook Places: Be Cautiously Curious By Gini Dietrich | Email | Print | 12 Comments | Now that  Facebook Places (a location-based tool that is likely going to compete with  Foursquare and  Gowalla ) has been in full force for a few days, have you tried it?
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] Eating Dog Food
    But good marketing is good marketing. Quality marketing includes social as part of the overall strategy today, I don’t care what kind of business you have. Sign up for the monthly marketing mash-up. Sometimes you have to do things because they are right, even though you don’t want to. yielded to staff pressure last week, and committed resources to doing more with our Tenacity5 Media social media accounts. We have to eat our own dog food here. Why not engage in social before now? parallel can be drawn to blogging in the 2015 era. Walk the Talk.
  • ENGAGING BRAND  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Top Secret of Entrepreneurs who Succeed in Social Media
    need to believe that social marketing will work IF you keep doing the right things for the right reasons to the right people.over the medium term. We may all operate in different markets but one product connect us all - we all market ''enthusiasm'', our customers all make their purchasing decisions based on the enthusiasm thermometer! You need to be the warm sahara wind causing the enthusiasm temperature to rise in your market.  . You know what to do, it is just how to do it. You read. You listen. You learn. True, honest belief. Anyone spot it? Belief is contagious.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] New Role for Communications Pros
    Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. This is the first year for the “Communications&# part (it used to be just Marketing and Membership), and it was really fantastic having members of the Communications Section Council there as experts on the comms side. Honestly, there were some good sessions, and a lot of bad sessions to choose from. think the sessions that were picked are a good mix, though. And I’m hopeful that ASAE will find a kick-a$$ keynote speaker or two.
  • SOSHABLE  |  MONDAY, JUNE 29, 2009
    [Marketing] A Retweet is the Sincerest Form of Flattery
    The Alltop co-founder is a living legend in the world of social media and startups and is a must-follow on Twitter for budding online marketing professionals. Marketers of all levels from the amateur MLM promoter to the likes of Kawasaki and Chris Brogan have embraced the wonderful potential that Twitter offers.  If you’re not on Twitter, you probably aren’t reading this blog post. Read more about Twitter Marketing on this blog. Blast. Listening to Guy Kawasaki is always a joy. First, it was retweeted 25+ times – nothing too surprising there. Share it.
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] 510 – Customer Feedback and Social Media
    The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context. But how? Today we discuss. Is social media a tool or a sales channel? Should we evolve from ‘online’ to a wider mindset of customer experience? What research shows how the customers view social media as a communication channel. How Just Car Clinic used social media to turn a customer experience around. Is it realistic to use social media as a customer service tool in a 24/7 world? Using YouTube as a customer service tool.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 15, 2015
    [Marketing] ProofHQ
    The online proofing tool of record for project managers, creative directors, designers and agile marketing teams at agencies and brands alike. Visit proofhq.com and learn how you reduce rework by 59%. yz (Hidden) Content Pros Sponsors
  • BILL HARTZER  |  TUESDAY, MARCH 5, 2013
    [Marketing] How to Make Money from Your Social Media Influence
    You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. So, what gives? Well, it may not be because you’re not putting in the effort. Social Media
  • SIMON MAINWARING  |  THURSDAY, JUNE 2, 2011
    [Marketing] What consumers now want from brands and what to do about it
    While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. Image: Verloeg. Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands they support through their loyalty, word-of-mouth advertising, and purchases. Here’s why: 1.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] What does Just Right look like for you?
    How much time do you have to network, market your business, do sales calls, balance the books, etc? A lot of focus on business is how much you need to grow your business, but one of the problems I find with the focus on constant growth of business is that it doesn’t really factor in what just right looks like. In fact, if anything, it makes growth of a business seem like a cancer, with a constant need to grow regardless of whether that is healthy for everyone working at the business. So what does just right look like? And that brings us to the second consideration.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Connecting 2 the World
    The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] Twitter Launches New Embed Feature
    Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
  • PUSHING SOCIAL  |  TUESDAY, JULY 29, 2014
    [Marketing] The Cure for Blogging Procrastination
    As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Marketing] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
    For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. Curiosita (from “How to Think Like Leonardo da Vinci&# ). will solve it?
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
  • TAYLOR MAREK  |  MONDAY, JULY 6, 2009
    [Marketing] #94: Who runs the boat, For all you diy's, and crunchpad
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Listen to find out.
  • GET SOCIAL PR  |  FRIDAY, APRIL 22, 2011
    [Marketing] Social PR Campaign Strategists You Can’t Miss
    Content Marketing Case Study: Eloqua $2.5m As most of us working in social media and public relations, I read my colleagues’ blogs. There is much to be learned from others, and I look forward to new insights from those I follow. When they particularly insightful and visionary, sharing them his important too. Here is this week’s line up of strategists: Moving From Social Media Tactics To Your Social Business Plan. LinkedIn – Business Development. Sales Boost With Grande Guide s. What Is “Spin” vs. Strategic Communication? Public Relations Strategy on a Tight Budget.
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
    Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course! We can’t get enough of it. The first one lets the audience choose the ending – and the next step– of the video story by choosing different options. You can even try the f word and see what happens.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 23, 2009
    [Marketing] The Importance of Stories
    TAGS: greatest job in the world , importance of a story , queensland tourism bureau , story marketing , telling stories This entry was posted on Monday, November 23rd, 2009 at 3:11 am and is filed under Marketing Strategy , Social Media Marketing. dj adelaide now, i want one of those shirts lol and yes, i agree, it was a very good marketing strategy! The whole idea was to give on person the opportunity to be the caretaker for the Queensland islands.  The shirt by itself was absolutely meaningless but the story behind it is what was interesting.  ALL RIGHTS RESERVED.
  • GAURAVONOMICS  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Can You Understand Popular Culture, If You Don’t Consume Popular Culture?
    It’s an existential question because I am ‘the marketer who went off consumption’, turned my back on mass (lowest common denominator) media and traditional (inside-out, push-based, interruption-driven) marketing, and refused to see people as single-dimensional consumers who have only one reason to exist: consume more. Instead, I wanted to explore an approach to marketing that was rooted in a more holistic view of people, as consumers, but also as citizens and community members. The only honest answer is: no, not really. Share this on del.icio.us.
  • THE WAY OF THE WEB  |  THURSDAY, APRIL 11, 2013
    [Marketing] Welcome to the new TheWayoftheWeb
    Then almost 3 years ago, I found myself setting up as a freelancer to provide content and marketing to a small group of clients which has since grown – along with my business which now involves partners and a network of specialists employed on various projects for businesses based in the UK, Europe and America. It needs to feature the insight of everyone involved, and become a hub for growing small and large businesses through effective content and marketing. Now it’s the start of a new era.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Prezi just got even cooler.
    60 Tips for marketing your social media. Have you tried Prezi yet? Check out some of ours: Three is the Magic Number. Listening Effectively. Truth and Authenticity in the Digital Age. 30 Social Tools in 30 Minutes. Prezi has just announced that you can now have up to ten people working on a Prezi at the same time, as well as one person in the group presenting to the others. Here’s how (video embedded below).  I can’t wait to test this out. Die, Powerpoint, die!
  • ADAM SHERK  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] AOL Newsroom: A Model for the Future or Shades of 2001?
    Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Help Haiti: News Sites Promote Ways to Donate { 1 comment… read it below or add one } Chuck March 4, 2010 at 2:12 pm it’s my perception that AOL is going to be dumping heap loads of content on the market, whether written by professional writers or Indian sweatshops in the next few years in order to rank and sell adsense. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
  • SIMON MAINWARING  |  MONDAY, AUGUST 22, 2011
    [Marketing] Chuck Carey of Troika: How listening and design shape brand storytelling
    We can be brought in to help get a little perspective on what’s going on in the market, what they’re looking to achieve with their business, and how their branding and marketing can help them accomplish those goals. If what we do from the branding, marketing and packaging perspective doesn’t have an entertainment value to it, then it’s completely disconnected from the market we serve.  So that’s incredibly stimulating to us. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. CC: Absolutely.
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] affiliateSkin, My New Product, is Here!
    affiliateSkin is a creation which came about through my frustration with solutions on the market to build affiliate websites. This software has enabled me to build great looking affiliate websites in minutes, and allowed me to focus on marketing and making money. Everyone knows that the best use of your time for making money online is spent on marketing and conversions. Even expert millionaire marketers spend more time on building these sites than they have to. The solution to my own problem, is affiliateSkin. The real place your time should be spent.
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