SOSHABLE | FRIDAY, MARCH 11, 2011
[Marketing] Chrysler Social Media: Who They Should Hire Next
The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
CONVINCE & CONVERT | SATURDAY, MAY 5, 2012
[Marketing] The Most Overrated Social Media Metric
But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
SPIN SUCKS | FRIDAY, MAY 13, 2011
[Marketing] #FollowFriday: Lisa Gerber
She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
VIPER CHILL | THURSDAY, OCTOBER 4, 2012
[Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
BILL HARTZER | MONDAY, JULY 26, 2010
[Marketing] Search Engine Optimization: Why Image Alt Tags are Important
Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
KIKOLANI | MONDAY, JANUARY 21, 2013
[Marketing] 5 Blogging Tips to Give Your Readers What They Want
This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Marketing] Living with the Pregnant Widow
Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
JASON YORMARK | TUESDAY, JANUARY 19, 2010
[Marketing] Digital Printing Done Right: PrintingForLess.com
I thought, boy, if I had some slick business cards with my personal brand, it sure would be nice to leave one with this artist and even the coffee shop in case they ever wanted to have some social media or digital marketing consulting done. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools This entry was posted on Tuesday, January 19th, 2010 at 12:35 pm and is filed under Misc. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. Let me explain. That’s where Printingforless.com came in. But hey, nitpicking here.
SOCIAL WAYNE | SUNDAY, SEPTEMBER 5, 2010
[Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
DIVA MARKETING BLOG | TUESDAY, JANUARY 12, 2010
[Marketing] Social Media Follow The (Candy) Dots
Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
PAMORAMA | SUNDAY, DECEMBER 13, 2009
[Marketing] What Google's Real-Time Search Means for Brands
pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Another area that businesses may have to focus on is “mobile marketing and apps. Another area that businesses may have to focus on is “mobile marketing and apps. saeed gives a very good idea of mobile marketing. saeed gives a very good idea of mobile marketing. It can now be found more easily.
KIKOLANI | THURSDAY, MAY 26, 2011
[Marketing] Fetching Friday – Resources Mashup & Animal Crackers
Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 7, 2013
[Marketing] 3 Articles To Help You Rethink, Reinvent & Recreate
The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale. What Facebook, Twitter and social media for social marketing. 'I consume a lot of content. The content is like a depository of food for my mind to decide what is waste and what is nourishment. The wasteful content proves to have no meaning and I usually never finish reading it. The content that nourishes my mind connects with my soul and speaks to my convictions.
THE RELATIONSHIP ECONOMY | MONDAY, JULY 8, 2013
[Marketing] Start Controlling Your Own Data
The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
KIKOLANI | FRIDAY, NOVEMBER 4, 2011
[Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
DIVA MARKETING BLOG | SUNDAY, DECEMBER 15, 2013
[Marketing] Diva Marketing Blog - Untitled Article
'This is the 5th year of Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart. . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder Leslie Rubin. The ISDD (Innovative Solutions for Disadvantage and Disability) Story.
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Marketing] The Power of Brand
recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures. So what is the power of brand?
KIKOLANI | FRIDAY, AUGUST 20, 2010
[Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
DREW'S MARKETING MINUTE | SATURDAY, DECEMBER 4, 2010
[Marketing] 2011 trends (post 3 of 4)
Question re: trend #7: This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing. But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity: This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
FEVER BEE | THURSDAY, MARCH 22, 2012
[Marketing] Why You Shouldn't Launch A Community
You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community. Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this. With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste. This is a mistake.
DIVA MARKETING BLOG | SUNDAY, DECEMBER 5, 2010
[Marketing] Stories From Smaller Nonprofits: RE Children's Project
In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says, "Nothing should stand in the way of a dream." Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
VIPER CHILL | MONDAY, FEBRUARY 14, 2011
[Marketing] Radical Transparency: Welcome to ViperChill v2
The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
MINDJUMPERS | FRIDAY, AUGUST 26, 2011
[Marketing] Reflections on Brand Advocates & Social Influence
Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
SMTHREE | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Social Media: Facebook posting
Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’ According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
STAY N' ALIVE | TUESDAY, OCTOBER 30, 2012
[Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
VIPER CHILL | TUESDAY, MARCH 30, 2010
[Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
WAXING UNLYRICAL | FRIDAY, MAY 27, 2011
[Marketing] The Brand View When Looking For a PR Pro
have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
KIKOLANI | FRIDAY, MAY 11, 2012
[Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
BILL HARTZER | THURSDAY, DECEMBER 6, 2012
[Marketing] Microsoft Launches So.Cl Social Media Network
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
SOSHABLE | SATURDAY, MARCH 2, 2013
[Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
DAVE FLEET | MONDAY, APRIL 4, 2011
[Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.. Weekly Reads
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Don’t Commit these Huge Faux Pas on Social Media
He refers to the madness you see on stock markets as people trade mindlessly; it’s not too different from gambling. Even seasoned marketers and savvy business owners just don’t get it. Email marketing could be it! Econsultancy’s Email Marketing Industry Census makes a good case: Revenue from email alone has increased 28% in a single year from 2013 to 2014 for companies in the survey. Social media isn’t everything; it’s a part of digital marketing mix. Most people (especially marketers and business owners) are in love with social media. hours. hours.
GAURAVONOMICS | THURSDAY, AUGUST 19, 2010
[Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
PUSHING SOCIAL | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Why Passion Posting May Be Hurting Your Blog's Traffic
The Key to Attracting Influencers I’m an unabashed Influencer Marketing disciple. write on topics of Social Media marketing, disabilities advocacy, project management, Lotus Notes and vintage jewelry. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Passion Posting May Be Hurting Your Blog’s Traffic by Stanford on September 4, 2010 Spread it! Share Email This I wanted to weigh in on the “How often should I post? debate. There are several schools of thought on this one. I’ve been able to confirm this myself.
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
JACOB MORGAN | SATURDAY, NOVEMBER 28, 2009
[Marketing] What I'm Thankful for on Thanksgiving
Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts so I decided to mix it up a bit. My business partner Connie Chan who is one of the most amazing people on this planet.
KIKOLANI | MONDAY, JULY 23, 2012
[Marketing] Premium WordPress Themes – What Do People Buy & Why
If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
WRITTENT BLOG | THURSDAY, SEPTEMBER 11, 2014
[Marketing] 9 Magnetic Headline Formulas to Grow CTR
Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
SOSHABLE | THURSDAY, SEPTEMBER 8, 2011
[Marketing] What 100 Million Active Twitter Users Means to Business
Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
KIKOLANI | SUNDAY, MAY 8, 2011
[Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 26, 2014
[Marketing] Plan your Business by Design instead of Reaction
In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
DREW'S MARKETING MINUTE | FRIDAY, MARCH 23, 2012
[Marketing] The path is never straight
Victoria writes: I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today. . I was too much of a fixer.
TWIST IMAGE | WEDNESDAY, APRIL 4, 2012
[Marketing] Watching Me Blog
Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
WEB METRICS GURU | THURSDAY, OCTOBER 25, 2012
[Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
In Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have looked at, but for one thing. The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC and got a chance to do a couple of things here including.
PROACTIVE REPORT | MONDAY, JUNE 6, 2011
[Marketing] Social Media a Close Competitor to Email for SMBs
Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts, SMBs also struggle with measurement. It rated poorly for “proven effectiveness. 10 point Social Media Strategy.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 17, 2011
[Marketing] More Updates Means More Traffic | Small Business Mavericks
That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
LOUIS GRAY | TUESDAY, JANUARY 4, 2011
[Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Marketing] What I Want to Do
It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
THE WAY OF THE WEB | SUNDAY, JUNE 27, 2010
[Marketing] The importance of experiencing your community
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
JUSTIN LEVY | TUESDAY, AUGUST 18, 2009
[Marketing] Gary Vaynerchuk Treats People Like Goldfish
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
VIPER CHILL | WEDNESDAY, MARCH 21, 2012
[Marketing] Revealed: Behind the Scenes of My Premium Product Launch
There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
GREG VERDINO | TUESDAY, AUGUST 21, 2012
[Marketing] Every Expert Should Become a Beginner
Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
CONVINCE & CONVERT | SUNDAY, APRIL 27, 2014
[Marketing] How to Save Time on Competitor Social Media Reports
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 10, 2010
[Marketing] Intrinsic Social Motivation
The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
FEVER BEE | THURSDAY, DECEMBER 13, 2012
[Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to: 1) Be nice to members. 2) Don’t lie to members. 3) Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
TWIST IMAGE | THURSDAY, MAY 5, 2011
[Marketing] Wanting Something
Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
LOUIS GRAY | THURSDAY, APRIL 28, 2011
[Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
JOSH S PETERS | TUESDAY, DECEMBER 20, 2011
[Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 13, 2010
[Marketing] Proper Care and Feeding of a Blog
There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 3, 2011
[Marketing] Brand alignment - are all the cogs in synch?
At McLellan Marketing Group , we don't just preach this stuff, we live it out with you. It drives marketing creative, decisions and direction. Your brand is not your logo….your your brand is not your logo. (tired of hearing me say that yet?). Your brand is the essence of your business. From 20,000 feet -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise. Why does brand alignment matter?
WRITTENT BLOG | MONDAY, MARCH 11, 2013
[Marketing] How to Curate Content for Your Business Blog
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
THE WAY OF THE WEB | SATURDAY, JUNE 16, 2012
[Marketing] My new standing desk – day one, and how it helps business
love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 21, 2014
[Marketing] Another Penguin Update: What Happened?
For right now, the question in most marketers’ minds is how this affects SERPs. 'Google has confirmed that the latest update happened last Friday. Did you notice anything? Some people did, and others didn’t. Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. One thing he points out is that we don’t know how long this update will actually take. Google confirmed the Penguin 3.0 SEO Is An Art, Not A Formula. It doesn’t work in real life, and real readers ignore it.
SPIN SUCKS | FRIDAY, APRIL 27, 2012
[Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. Slow Jam the News with Barack Obama. On
SPIN SUCKS | FRIDAY, NOVEMBER 18, 2011
[Marketing] #FollowFriday: Steve Farnsworth
Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.
MY CREATIVE TEAM THINKING | WEDNESDAY, MARCH 10, 2010
[Marketing] Please, Please Me
This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
CONVERSTATIONS | SUNDAY, SEPTEMBER 21, 2014
[Marketing] Week in Review: Posts and Podcasts September 14 – 20, 2014
ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68: Is Your Email Marketing Practice SPAM? by subscribing to Whistle Stops Weekly email newsletter. SBTD 69: Why Use GoDaddy?
CONVERSTATIONS | THURSDAY, MAY 29, 2014
[Marketing] 3 Business Books for Visual Learners and Explainers
There are many visually enhanced business books hitting the market today. 'There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
SOCIAL MEDIA CITIZENS | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Social Media Citizens Map
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
MR. RYAN CONNORS | THURSDAY, JULY 25, 2013
[Marketing] What is Cloud Computing and How Can it Benefit Your Business?
Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
VIPER CHILL | MONDAY, JANUARY 24, 2011
[Marketing] $1M Case Study: The Harsh Reality, and New Direction
guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
ENGAGING BRAND | MONDAY, JUNE 16, 2014
[Marketing] Show 490 – Selling Like a Superstar
It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
SOSHABLE | WEDNESDAY, MARCH 23, 2011
[Marketing] 50 LinkedIn Tips, Many of Which are Awesome
Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in stories to Soshable.
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
ENGAGING BRAND | WEDNESDAY, JULY 2, 2014
[Marketing] Brand Leadership Is About Truth NOT Transparency
What teams, what the market do not respect are brands that stand for one thing but do another. If the leadership believes in telling, believes in the power being held at the top of the organisation, believes that social marketing in it’s widest sense is a waste of time … no problem. 'Business demands honesty. Brand leadership at it’s core is about honesty. There have been many leaders that we may not agree with however at least we know what they stood for… What teams, what customers cannot accept are business leaders who say one thing and do another. Share.
KIKOLANI | FRIDAY, MAY 10, 2013
[Marketing] Fetching Friday – Resources Mashup & Tough Love
How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
JOEY STRAWN | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Greg Giraldo: In Memoriam
Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
SPIN SUCKS | MONDAY, JULY 26, 2010
[Marketing] Why Your Customer Experience is Directly Tied to Your PR – Now.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 26 2010 Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jeannie Walters , Principal at 360Connext. Word on the street about the current customer experience was, um, bad.
PUSHING SOCIAL | FRIDAY, DECEMBER 9, 2011
[Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
JACOB MORGAN | FRIDAY, JANUARY 13, 2012
[Marketing] Emergent Collaboration Vendor Review: Mango Apps
On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
JANET FOUTS | THURSDAY, FEBRUARY 16, 2012
[Marketing] Don’t be a Pest with “This Social Media Stuff”
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
THE WAY OF THE WEB | MONDAY, OCTOBER 3, 2011
[Marketing] Self-employment – the first anniversary
Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
THE WAY OF THE WEB | THURSDAY, NOVEMBER 26, 2009
[Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SPIN SUCKS | WEDNESDAY, JULY 21, 2010
[Marketing] Creating Your Own Facebook Community
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Creating Your Own Facebook Community By Molli Megasko | Email | Print | 2 Comments | After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? So I went searching.
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
NOWSOURCING | MONDAY, JUNE 6, 2011
[Marketing] Battle of the Clouds
Amazon Cloud Drive was first to market when it was released last March. Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco. Perhaps most expected was the release of iCloud, their cloud computing service. It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music. It does this with little effort from the user, following Apple’s “it just works” motto. Google offers the same type of service with a few differences. Source.
SOCIALNOMICS | MONDAY, OCTOBER 29, 2012
[Marketing] 5 Tips on Facebook Global Pages for Global Brands
Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a larger audience with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
KIKOLANI | MONDAY, FEBRUARY 14, 2011
[Marketing] Prepare Your Website for Geolocation with WordPress
This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
KIKOLANI | FRIDAY, JULY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cows
Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
SOCIALFISH | FRIDAY, APRIL 12, 2013
[Marketing] [IMPORTANT] Big changes at SocialFish
Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[Marketing] The Best Social Media Campaigns Of The Recent Past
Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
[Marketing] The Smart Device Revolution Is Just Beginning
It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
PAUL GILLIN | MONDAY, OCTOBER 31, 2011
[Marketing] Economic Disruption: We’ve Seen This Before
Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Know Your Audience: Discovering Learning and Development Insights
And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
WEB METRICS GURU | FRIDAY, DECEMBER 31, 2010
[Marketing] Last Prediction for 2011
There is a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ improvements in semantic technologies are now fully leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).