SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
LOUIS GRAY | TUESDAY, JANUARY 4, 2011
[Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Marketing] What I Want to Do
It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
THE WAY OF THE WEB | SUNDAY, JUNE 27, 2010
[Marketing] The importance of experiencing your community
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
JUSTIN LEVY | TUESDAY, AUGUST 18, 2009
[Marketing] Gary Vaynerchuk Treats People Like Goldfish
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
TWIST IMAGE | THURSDAY, MAY 5, 2011
[Marketing] Wanting Something
Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
VIPER CHILL | TUESDAY, MARCH 30, 2010
[Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
VIPER CHILL | MONDAY, FEBRUARY 14, 2011
[Marketing] Radical Transparency: Welcome to ViperChill v2
The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
PUSHING SOCIAL | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Why Passion Posting May Be Hurting Your Blog's Traffic
The Key to Attracting Influencers I’m an unabashed Influencer Marketing disciple. write on topics of Social Media marketing, disabilities advocacy, project management, Lotus Notes and vintage jewelry. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Passion Posting May Be Hurting Your Blog’s Traffic by Stanford on September 4, 2010 Spread it! Share Email This I wanted to weigh in on the “How often should I post? debate. There are several schools of thought on this one. I’ve been able to confirm this myself.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 10, 2010
[Marketing] Intrinsic Social Motivation
The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
DREW'S MARKETING MINUTE | MONDAY, JANUARY 3, 2011
[Marketing] Brand alignment - are all the cogs in synch?
At McLellan Marketing Group , we don't just preach this stuff, we live it out with you. It drives marketing creative, decisions and direction. Your brand is not your logo….your your brand is not your logo. (tired of hearing me say that yet?). Your brand is the essence of your business. From 20,000 feet -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise. Why does brand alignment matter?
LOUIS GRAY | THURSDAY, APRIL 28, 2011
[Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
JOSH S PETERS | TUESDAY, DECEMBER 20, 2011
[Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 13, 2010
[Marketing] Proper Care and Feeding of a Blog
There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
CONVERSTATIONS | SUNDAY, SEPTEMBER 21, 2014
[Marketing] Week in Review: Posts and Podcasts September 14 – 20, 2014
ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68: Is Your Email Marketing Practice SPAM? by subscribing to Whistle Stops Weekly email newsletter. SBTD 69: Why Use GoDaddy?
CONVERSTATIONS | THURSDAY, MAY 29, 2014
[Marketing] 3 Business Books for Visual Learners and Explainers
There are many visually enhanced business books hitting the market today. 'There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
SOCIAL WAYNE | TUESDAY, FEBRUARY 1, 2011
[Marketing] Day 1: People of color impacting the social web. Day 1. Anjuan Simmons #28DaysofDiversity
He is currently a Director at Adverlyze, a company that provides online marketing services. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
SPIN SUCKS | FRIDAY, APRIL 27, 2012
[Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. Slow Jam the News with Barack Obama. On
SPIN SUCKS | FRIDAY, NOVEMBER 18, 2011
[Marketing] #FollowFriday: Steve Farnsworth
Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.
THE WAY OF THE WEB | SATURDAY, JUNE 16, 2012
[Marketing] My new standing desk – day one, and how it helps business
love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
MY CREATIVE TEAM THINKING | WEDNESDAY, MARCH 10, 2010
[Marketing] Please, Please Me
This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
ENGAGING BRAND | MONDAY, JUNE 16, 2014
[Marketing] Show 490 – Selling Like a Superstar
It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
SOCIAL MEDIA CITIZENS | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Social Media Citizens Map
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
MR. RYAN CONNORS | THURSDAY, JULY 25, 2013
[Marketing] What is Cloud Computing and How Can it Benefit Your Business?
Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
ENGAGING BRAND | WEDNESDAY, JULY 2, 2014
[Marketing] Brand Leadership Is About Truth NOT Transparency
What teams, what the market do not respect are brands that stand for one thing but do another. If the leadership believes in telling, believes in the power being held at the top of the organisation, believes that social marketing in it’s widest sense is a waste of time … no problem. 'Business demands honesty. Brand leadership at it’s core is about honesty. There have been many leaders that we may not agree with however at least we know what they stood for… What teams, what customers cannot accept are business leaders who say one thing and do another. Share.
VIPER CHILL | WEDNESDAY, MARCH 21, 2012
[Marketing] Revealed: Behind the Scenes of My Premium Product Launch
There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
SOSHABLE | WEDNESDAY, MARCH 23, 2011
[Marketing] 50 LinkedIn Tips, Many of Which are Awesome
Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in stories to Soshable.
JACOB MORGAN | FRIDAY, JANUARY 13, 2012
[Marketing] Emergent Collaboration Vendor Review: Mango Apps
On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
SOCIALNOMICS | MONDAY, OCTOBER 29, 2012
[Marketing] 5 Tips on Facebook Global Pages for Global Brands
Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a larger audience with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
SPIN SUCKS | MONDAY, JULY 26, 2010
[Marketing] Why Your Customer Experience is Directly Tied to Your PR – Now.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 26 2010 Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jeannie Walters , Principal at 360Connext. Word on the street about the current customer experience was, um, bad.
KIKOLANI | FRIDAY, MAY 10, 2013
[Marketing] Fetching Friday – Resources Mashup & Tough Love
How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
JOEY STRAWN | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Greg Giraldo: In Memoriam
Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
SPIN SUCKS | WEDNESDAY, JULY 21, 2010
[Marketing] Creating Your Own Facebook Community
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Creating Your Own Facebook Community By Molli Megasko | Email | Print | 2 Comments | After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? So I went searching.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
“Twitter users talking about marketing and brands far exceeds the usage on the other social networks, said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Debbie Schultz Twitter is more popular for brand awareness with users, thus more valuable for marketing when used correctly. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool. 42% learn about products and services via Twitter. population).
JANET FOUTS | THURSDAY, FEBRUARY 16, 2012
[Marketing] Don’t be a Pest with “This Social Media Stuff”
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
THE WAY OF THE WEB | MONDAY, OCTOBER 3, 2011
[Marketing] Self-employment – the first anniversary
Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
THE WAY OF THE WEB | THURSDAY, NOVEMBER 26, 2009
[Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
KIKOLANI | FRIDAY, JULY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cows
Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
KIKOLANI | MONDAY, FEBRUARY 14, 2011
[Marketing] Prepare Your Website for Geolocation with WordPress
This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[Marketing] The Best Social Media Campaigns Of The Recent Past
Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
CONVINCE & CONVERT | THURSDAY, JANUARY 23, 2014
[Marketing] 5 Creative Examples of Selfies as Social Media Content
Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
[Marketing] The Smart Device Revolution Is Just Beginning
It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
PAUL GILLIN | MONDAY, OCTOBER 31, 2011
[Marketing] Economic Disruption: We’ve Seen This Before
Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Know Your Audience: Discovering Learning and Development Insights
And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
WEB METRICS GURU | FRIDAY, DECEMBER 31, 2010
[Marketing] Last Prediction for 2011
There is a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ improvements in semantic technologies are now fully leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 23, 2013
[Marketing] The Best Gift You’ll Ever Get or Give
Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. 'Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate. And don't say everyone.
GEOFF LIVINGSTON | SUNDAY, JANUARY 30, 2011
[Marketing] Revolutions: Don’t Shoot the Social Media Messenger
We just know that in some ways, these tools have lent themselves to a higher purpose than talking about Kim Kardashian’s marketing on Twitter. Image is from NorthJerseyMusic. As we watch protestors risk their lives and demand governmental change in Egypt , a secondary news story has evolved. Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. To deny the use of new tools as exciting and noteworthy in a revolution is a mistake.
BILL HARTZER | FRIDAY, DECEMBER 4, 2009
[Marketing] 2nd Annual Biggest Search Geek Contest
Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. Last year’s winner, Keri Morgret, went up against well over 1,600 search engine marketers to score a 76.8% The contest begins on December 1, 2009 and ends on February 19, 2010. Who knows?
ENGAGING BRAND | THURSDAY, FEBRUARY 28, 2013
[Marketing] 4 Things to Think About Your Business Today
Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
DIVA MARKETING BLOG | THURSDAY, DECEMBER 31, 2009
[Marketing] Toast To 2010
Both ends of the spectrum help us learn together the possibilities of conducting business and marketing in a new way that weaves our customers' need with the brand promise. Thank you for you joining me on Diva Marketing , Diva Marketing Talks Podcast and TobyDiva on Twitter. Cheers to a new year and another chance for us to get it right. Oprah Winfrey. As we end 2009 and begin a new decade I want to make a virtual toast to You. Thank you for your friendship. Thank you for your belief in social media as a credible strategy.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] Judging A Blog Post By Its Cover
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
BRASS TACK THINKING | TUESDAY, AUGUST 24, 2010
[Marketing] Help Me Support Make-A-Wish Foundation
Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
ARI HERZOG | SUNDAY, JANUARY 5, 2014
[Marketing] My Social Networking Primer in 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? 'With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable. wanted to create new social networking channels on some of the leading platforms and watch them grow.
VIPER CHILL | MONDAY, JANUARY 24, 2011
[Marketing] $1M Case Study: The Harsh Reality, and New Direction
guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
TWITIP | WEDNESDAY, FEBRUARY 3, 2010
[Marketing] Exposing Yourself on Twitter
I’ve certainly been guilty at times of steering my tweets away from the focus on my target market. July 17, 2010 internet marketing packages I share quite and I obviously use my real name but I’m always cautious about what I publish online. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nando Rodriguez @nandoism New York City based dating/relationship blogger and web personality–conquering the world–one sexy blog and video at a time. Nice post.
DANNY BROWN | SATURDAY, FEBRUARY 5, 2011
[Marketing] Making a LIST For Your Customers
Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
LAUREL PAPWORTH | WEDNESDAY, OCTOBER 3, 2012
[Marketing] Social Media Clout: Klout them up – don’t you know who I am?
Therefore “To Klout Them Up” means to dangle a C2C (Customer to Customer) carrot in front of a companies eyes and say “I promise I will tell my friends and family that your stuff is neato if you give me some phat lewt” Which in marketing speaks means: “I can bring on board many of your target demographic but I need goodies in return” The real short hand is “don’t you know who I am?” Your recommendations, and personal responses are the subject of endless market research, Big Data experiments and social media campaigns. Klout ).
FRESHNETWORKS | FRIDAY, MAY 15, 2009
[Marketing] 1. Introduction to community management
Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
ENGAGE | TUESDAY, JULY 1, 2014
[Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
DANNY BROWN | TUESDAY, SEPTEMBER 14, 2010
[Marketing] The Only Way to Know is to Ask - Danny Brown
You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep Tags: Business , people , questions 10 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Way to Know is to Ask September 14, 2010 10 voices share yours! Share Save We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that. It’s understandable. Kudos, sir :) New!
SOSHABLE | WEDNESDAY, AUGUST 20, 2008
[Marketing] Avril Lavigne YouTube “Fan Cheat” Hoax Helps it Take Top Spot
They used “cheating to promote a viral marketing campaign. Read more about Viral Marketing on this blog. Tags: Social Media Marketing YouTube avril lavigne evolution of dance laipply Blast. What do John Edwards , the Chinese Olympic Gymnastics Team , and certain fans of Avril Lavigne have in common? They all may be involved in cheating. The difference is, the Avril Lavigne fans haven’t technically cheated. So far, it’s worked. They’re now #1. The end result is something completely original, though it has been copied many times over recent years.
PUSHING SOCIAL | FRIDAY, DECEMBER 9, 2011
[Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
CONVINCE & CONVERT | MONDAY, MAY 5, 2014
[Marketing] 7 Ingredients for Employee Social Advocacy
'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
DREW'S MARKETING MINUTE | TUESDAY, MARCH 8, 2011
[Marketing] Add sounds and links to your images
I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
SPIN SUCKS | TUESDAY, OCTOBER 19, 2010
[Marketing] Make Your Message Worth Sharing
But despite these realities, many companies are still simply broadcasting stale marketing messages. Compelling stories , not marketing. Communication is about more than just putting messages in front of target markets or a list of characteristics on paper. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. The important part is social.
SOCIALNOMICS | MONDAY, JUNE 17, 2013
[Marketing] Consolidation of the SoLoMo sector
'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
SOCIALNOMICS | THURSDAY, JUNE 30, 2011
[Marketing] Top 5 Social Media Tools Companies Use
What’s awesome: Determine your “influence and compare/contrast with others in order to see how far your brand reaches and how your social networks like Twitter and Facebook impact that influence or target larger influencers in your target market to spread the word. We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? Cotweet. Radian6. Tweetdeck.
KIKOLANI | FRIDAY, APRIL 13, 2012
[Marketing] Fetching Friday – Resources Mashup & My Arizona
Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
MINDJUMPERS | FRIDAY, AUGUST 27, 2010
[Marketing] Spacebook and Danceroulette Music Video
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives on Facebook.
GREG VERDINO | WEDNESDAY, FEBRUARY 27, 2013
[Marketing] How to Make Remote Work Actually Work
What’s more, if you are a road warrior (as many people in consulting, marketing, of course sales, and even technology are) your work style truly blurs the line between home and office, around and away, off-site and on-site. 'By now, you’ve probably been witness to — if not drawn up into — the fracas surrounding the Yahoo! ban on telework. If you haven’t seen it, Kara Swisher published the full text of the internal memo on All Things D.) Has Yahoo! thumbed its nose at the future of work? But I don’t work for Yahoo! Not so fast. The work will get done.
SOCIALNOMICS | THURSDAY, MAY 10, 2012
[Marketing] Bing & Facebook Declare War on Google with Social Search
Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
THE WAY OF THE WEB | WEDNESDAY, JUNE 30, 2010
[Marketing] Google Me – quick thoughts for and against…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
CONVERSTATIONS | THURSDAY, FEBRUARY 20, 2014
[Marketing] 17 Most Suggested Tools and Accounts for Small Business
It’s now the standard and market leader in building web sites (with or without blogs). Newsletters and Email Marketing. 'Many small business owners work from wherever they are sitting or standing at any given moment. Recently, we shared our 29.5 Most Suggested Mobile Apps to Small Business Owners for those in constant motion. The The tools and accounts shared here are for those stationary works areas – the desktops at home and work. Ideally, they will sync up to your mobile apps to make work seamless across devices. Domain Names and Hosting. Content Curation.
WEB METRICS GURU | THURSDAY, OCTOBER 7, 2010
[Marketing] Monitoring Social Media 2010 in Boston – A Recap
Amber also gave some tips on how to look for conversations that had “really work AND “had ; she stressed that it’s important to update the topic profiles regularly with a pipeline from sales and marketing people working on the accounts that are being monitored. I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th , and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided to enjoy it and write a little about it later (now). The ROI of Social Media Monitoring. More later.
KIKOLANI | FRIDAY, NOVEMBER 19, 2010
[Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
CONVINCE & CONVERT | SATURDAY, DECEMBER 21, 2013
[Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
TWIST IMAGE | SUNDAY, JANUARY 19, 2014
[Marketing] A State Of Content Shock
Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
GAURAVONOMICS | WEDNESDAY, APRIL 6, 2011
[Marketing] CNN Story on Online Dating and Online Matrimony in India
India’s online matrimonial industry is expected to bring in $63 million a year, according to a 2008 report by the market research firm Em Power. With internet use expected to boom in India in coming years — internet penetration is currently only around 5%, according to Mishra, but he said the arrival of 3G services means that many of the country’s 600 million mobile phone users will soon be online — entrepreneurs are seeking new ways to tap the online matchmaking market. We started concentrating on marketing in India and it really took off..
KIKOLANI | THURSDAY, MARCH 31, 2011
[Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.
SOCIALFISH | FRIDAY, APRIL 12, 2013
[Marketing] [IMPORTANT] Big changes at SocialFish
Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
KIKOLANI | WEDNESDAY, MARCH 30, 2011
[Marketing] Kick Start Your Blog by Embracing the Nobodies
This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Commenting on small blogs can lead to collaborations like guest posting (we’ve had several very successful guest posts on Firepole Marketing that came about in this way). Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? So you make your list of the hottest blogs to be on, and subscribe to them all. Blogging
JACOB MORGAN | FRIDAY, SEPTEMBER 20, 2013
[Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask, Harmon.ie, Box, & Tomfoolery
Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
SOCIALNOMICS | FRIDAY, APRIL 13, 2012
[Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
JACOB MORGAN | WEDNESDAY, MAY 18, 2011
[Marketing] Do You Need a Business Case for Social Media?
Sometimes organizations say things such as, “we want to improve our sales process and we believe that using social data can make that improvement happen, or “our marketing efforts could really benefit from social media, what can we do? But sometimes organizations say, “we really don’t have a specific problem we are trying to solve, we just want to know what we could be doing or where some opportunities might be. The same is true for enterprise collaboration. I had an interesting dinner meeting with a prospect today about how they might use social media.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 11, 2013
[Marketing] What Are Your Most Important Assets?
Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
THE RELATIONSHIP ECONOMY | THURSDAY, FEBRUARY 7, 2013
[Marketing] Think of Your Business As A Platform
Attraction : Does your platform attract people; suppliers, resources, buyers and markets. Every business is a platform whether it is defined or not. The word platform defines the core elements around which the purpose of a business can be fulfilled. Once a business has defined its platform then suppliers, internal resources and buyers can create, add, distribute and consume value. In the old days businesses defined themselves by their products and services which framed the brand. Purpose : The purpose of your platform is the ongoing exchange and co-creation of value.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] The Three Google+ Components that Help with Search Rankings
There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
SOCIALNOMICS | THURSDAY, MARCH 10, 2011
[Marketing] You are worth more than $1.07
You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Marketing] 5 Creative Ways Brands Are Using Snapchat
Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. 'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] On Verified Identities - The Steve Rubel Stream
todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
BARE FEET STUDIOS | WEDNESDAY, OCTOBER 7, 2009
[Marketing] Is it easy to tell if you are a scammer or straight-shooter?
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
WEB METRICS GURU | SATURDAY, JUNE 18, 2011
[Marketing] Radian6 Insights Platform Insight
What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet. FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it. is too small a sample to make meaningful insights around.