Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

FEBRUARY 12, 2024

Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content. Thus, increasing social media engagement and improving your brand’s search rankings.

Influencer 107

Influencer Marketing Collaboration ROI 107

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Getting it right, however, can sometimes be a bit difficult.

Social Media 220

Social Media Meme Advertising Strategy 220

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

Travel 47

Travel Conference Tourism Hotels 47

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Our survey shows two-thirds of marketers use social media engagements such as likes, shares and comments to measure the effectiveness of their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Imagine being a travel agency and showing potential travelers the views they might see. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play.

Social Media 111

Social Media Marketing Policies Advertising 111

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

Skills 113

Skills Template Templates Travel 113

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. We can imagine there was plenty of back and forth about how to respond from higher ups, but when time is of the essence on social media, you don’t have the luxury of second guessing for too long. Ah, August.

Social Media 87

Social Media Airlines UGC Campaign 87

Convince & Convert

JULY 25, 2013

Especially when travel and flight delays are involved. You might even wow them and inspire a new level of loyalty. . You can push out the best content in the world and respond in a funny, witty manner, but if you’re not there on social media when your customers need you the most, you may lose those customers.

Social Media 145

Social Media Loyalty Travel Issues 145

Sprout Social

DECEMBER 29, 2022

Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. Your audience is already invested in your brand story , so use social media as a way to expand on your social proof and foster brand advocacy. The impact of social media on brand reputation.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

Hotels 124

Hotels Strategy Travel Sentiment 124

Buffer Social

JUNE 29, 2023

As a seasoned content creator, Stew's approach to sourcing inspiration combines keen observation with curiosity and a desire to explore the less traveled paths. Stew elaborates, "It could be as simple as chatting with a neighbor or a stranger while traveling."

Collaboration 93

Collaboration Content How To Loyalty 93

Direct Marketing Observations

SEPTEMBER 26, 2011

breaking up , but to be honest, I can’t remember the last time I got excited about a new release from them, Is there a second act to social media? Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it?

Sports 170

Sports Social Media Mobile Loyalty 170

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. And unlike a focus group, this activity is really happening, in real time. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. By engaging in social media and the possibilities that are available through Web 2.0, By engaging in social media and the possibilities that are available through Web 2.0,

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 29, 2016

Restaurant and travel expenses will get a 3% benefit, Costco purchases get 2%, and everything else gets 1%.” Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox.

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. By providing a personalized shopping experience via Facebook Messenger, brands can increase sales and build loyalty among their customer base. This can help to build relationships and create loyalty among customers.

Strategy 118

Strategy Facebook Marketing FAQ 118

Postcron

APRIL 25, 2018

Social media videos add a powerful punch to your marketing strategy. Before you start creating social media videos, give careful thought to your business goals. Before you start creating social media videos, give careful thought to your business goals. Social media posts. Don’t panic!

Video 71

Video Social Media How To FAQ 71

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Social Media Strategy in 8 Steps (Summary). Loyalty and retention?

Social Media 60

Social Media Strategy How To Marketing 60

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 91

Strategy Marketing Banking Influencer 91

Koka Sexton

NOVEMBER 9, 2022

It can help you identify potential customers, build your brand awareness, and create customer loyalty. It can be done through advertising, public relations, social media campaigns, search engine optimization and more. Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Regardless of your industry, contests can boost engagement and drive brand loyalty. They all thrive on Instagram. Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike.

Instagram 83

Instagram Insurance UGC Brands 83

Ignite Social Media

JUNE 13, 2017

It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question.

Widget 118

Widget Hashtag UGC Travel 118

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. You might also view someone as a customer, scoring credit, lead strength, customer value, or loyalty. How information travels in such a community could be useful to understand. What are people data?

Groups 89

Groups Groups Data Social Media 89

Diva Marketing Blog

AUGUST 8, 2016

In social media we talk a lot about “ humanizing” content through personal experiences. Some bloggers include their exciting travel experiences while others have a nack of inviting us into their day-to-day life. Max became sort of a social media mascot with a bit of a fan club.

Social Media 40

Social Media Loyalty Travel Blogger 40

Diva Marketing Blog

AUGUST 8, 2016

In social media we talk a lot about “ humanizing” content through personal experiences. Some bloggers include their exciting travel experiences while others have a nack of inviting us into their day-to-day life. Max became sort of a social media mascot with a bit of a fan club.

Social Media 40

Social Media Loyalty Travel Blogger 40

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148