The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” 40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media.

Mobile 170

Mobile Research Products Survey 170

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on del.icio.us.

Study 155

Study Health Care Facebook Digg 155

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. An even larger number of social users turn to social networks to research brands: 43.5%.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Team Social Media Management Report 102

Firebelly

NOVEMBER 7, 2013

So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service.

Social Media 155

Social Media Twitter Marketing Loyalty 155

Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. What is brand loyalty and why is it important? Brand Loyalty Definition.

Loyalty 43

Loyalty Brands How To Authentication 43

Koka Sexton

AUGUST 10, 2023

Finally, it increases customer loyalty and trust due to the informed nature of the sale. Research Supporting The Challenger Method Research conducted by the Corporate Executive Board found that customers who are presented with an educational approach were more likely to buy the product and remain loyal customers.

Education 52

Education Loyalty Reputation Price 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. The same rings true in B2B marketing.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145

Strategy Marketing Sports Team 145

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. It could be handy for creating your marketing personas.).

Study 40

Study Social Media Marketing Research 40

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. A study by Bain & Co. This will keep your brand relevant to the target market and maintain customer retention.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

NOVEMBER 2, 2015

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. It is important to consider a few key things when evaluating customer loyalty strategies. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This one may require a bit more research and time to evaluate. Budgets are super important.

Social Media 210

Social Media Brands Startup Loyalty 210

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. You can also look for gaps in the market that your competitors need to address.

Analysis 52

Analysis How To Marketing Price 52

Socialmedia.biz

APRIL 27, 2020

The shift toward dealing with a market that is shopping from home has two crucial implications. You can also attract customers by offering them loyalty rewards points or a freebie for spending over a certain amount. With a little research, you can find new sales channels or a diversified target market.

Banking 141

Banking Meeting Loyalty Analysis 141

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. While it’s still in its infancy, it’s worth keeping this technology in mind when researching new content ideas. Personalize your marketing efforts. Where is the line?

Social Media 111

Social Media Marketing Policies Advertising 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision.

Cost 226

Cost Hubspot Marketing ROI 226

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure. Conduct in-depth research : Find industry trends, news, and topics that interest your target audience.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals. Past history can help you understand future needs.

Research 60

Research Twitter Small Business Sentiment 60

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Research your competition.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. 78% of CMOs believe custom content is the future of marketing.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 89

Marketing How To Authentication Discount 89

Hootsuite

OCTOBER 18, 2022

Don’t worry — we’ve done the research for you! Increase conversion, loyalty, and customer retention. According to Spiegle Research Center, there is a 270% likelihood of purchase for a product with at least 5 reviews compared to a product with no reviews. Joy – Rewards, Loyalty Program. Pricing: Free.

FAQ 97

FAQ Price Loyalty Review 97