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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. Do not ignore the landing page when addressing ad quality. This could become a long-term problem.

Content 176
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. Ultimately, if you think about it, the point of social media is to foster connection.

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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. This is all about finding a way to show Facebook what a quality website visitor is. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?

Eventful 182
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Not only does running experiments help us gain a much better understanding of what works and what doesn’t, it also helps us drive meaningful impact on our key metrics in a controlled, measurable way. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

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11 Extremely useful things to do with AI Marketing Tools

Razor Social

At this stage I think most tool providers have added the word ‘AI’ onto their website. Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. Say it and they will come… then build it after you say it! This is a really cool feature. Not bad eh!!!

Tools 82
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How To Use The Instagram Link In Bio The Right Way

Keyhole.co

If that’s the case, then welcome to this article. If that’s the case, then welcome to this article. Here, we’re discussing all the need-to-know details about Instagram links in bios (including what they are, their benefits, how to add and optimize them, and tips to make the most out of them). What’s an Instagram Link in Bio?

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Content Strategy Tips from Top B2B Brands

Writtent Blog

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Building a small business content strategy is hard work, but it’s probably about to get much harder. With a sports theme, of course. Their download rates improved 300%.

B2B 93