Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. So… what are the right questions?

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. And how do you keep it fresh and updated so your insights can mature along with your customer needs? And how do you keep it fresh and updated so your insights can mature along with your customer needs?

Data 142

Data Repository Team Process 142

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Strategy Exercises Retail 113

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” Each of our business lines needs different things.”

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 79

Template Templates Social Media RFP 79

Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Are your prospects still on Facebook?

Social Media 156

Social Media Strategy Marketing Influencer 156

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Oktopost

MARCH 10, 2022

We are judged by results and the decisions we make about where to invest to get the highest return. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Otherwise, it’s time to whip out your calculator, and perform a social media audit.

ROI 174

ROI B2B Social Media Brands 174

Ignite Social Media

AUGUST 14, 2023

Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency. In that case, you may want to engage a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. But where should you focus your efforts? When are advocates posting content?

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 136

Examples B2B ROI Analytics 136

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.”

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.”

Team 147

Team Marketing ROI Training 147

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. Investing in your current customer pool builds loyalty and connection.

Strategy 124

Strategy Brands Content UGC 124

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Implementing AI Strategies in Your Marketing Plan And the above AI strategies are just the beginning.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 107

Influencer Marketing Collaboration ROI 107

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? You run the risk of it backfiring when your audience can see the performative side to it. “If

Social Media 196

Social Media UGC Trends Organization 196

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Dive into the juicy details and discover the secrets of mastering short-form content in the ever-evolving digital landscape!

Report 95

Report Platform Video Film 95

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

Report 111

Report Brands Library Sentiment 111

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What niches or subcultures does our brand resonate with?

Social Media 127

Social Media Template Templates Skills 127

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. The only constant in life is change.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

Social Media 91

Social Media Brands How To Metrics 91

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. It’s like having an army of brand ambassadors spreading your message. What does Evergreen Content mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into.

Influencer 101

Influencer Brands Fashion Review 101

Ignite Social Media

OCTOBER 30, 2023

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform.

Features 91

Features Brands Real Estate Hashtag 91

Sprout Social

FEBRUARY 7, 2024

Wish there was a shortcut to reaching your TikTok goals? Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance.

Overview 119

Overview Campaign Cost Organization 119

Convince & Convert

DECEMBER 6, 2023

This leaves no doubt that your company’s success largely depends on your customer support. They need brands to provide quick and effective solutions to their problems. Some brands also publish posts on social media platforms to address customer concerns. It’s the only way you can boost your customer satisfaction levels.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Which means the industry is primarily made up of Millennial white women.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Investing in social is an investment in business success It has never been easier to reach your target consumer. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

FEBRUARY 16, 2023

I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. They want to feel like your first priority.

Social Media 125

Social Media Sentiment Data Team 125