Small Business Mavericks

MARCH 22, 2011

They are actually quite valuable for that type of information gathering. Once you have that information gathered, what do you do with it? If a competitor is beating you in a certain area of the market, then you can use that information to improve your own services. Q&A sites are not necessarily time wasters.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

JULY 10, 2012

” So what kind of information might we be talking about? That would be good information to include on those site location pages. Just include unique information about each of your locations on those site-specific location pages.

Content 161

Content Small Business Retail Sites 161

Small Business Mavericks

JUNE 4, 2013

These are pins that you can add to your website that will give additional information to people who see your pins on Pinterest. You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website. There are three types of Rich Pins.

Travel 101

Travel Price Sites Types 101

Small Business Mavericks

MAY 12, 2014

There’s a lot that you can do with this information. They use their smartphones and computer/tablets to find information that results in a visit: local searchers are more apt to come in to purchase something (18%) than non-local searchers (7%), and those local searchers tend to come into the store within 24 hours.

Study 87

Study Google Advertising Report 87

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Focus on that information. Mobile traffic is relevant – Mobile engagement is not going away.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

MAY 22, 2011

Social Media Informer is an aggregate blog that focuses on content about social media for businesses and pulls together content from all over the Web for its readers. Small Business Mavericks is a featured blog at Social Media Informer. Some of the heavy weights that are also featured at Social Media Informer include: Chris Brogan.

Features 156

Features Social Media Aggregator Small Business 156

Small Business Mavericks

NOVEMBER 27, 2015

And more people are using their smartphones to search for information online than not. Because of that, smartphones have naturally changed the way people search for information. Did you know people search differently for information when using their smartphone than when using a computer or laptop?

Google 70

Google Guidelines Marketing Mobile 70

Small Business Mavericks

JULY 10, 2013

They have a need, they are searching for information, and they go to Google (or Bing) to find the information they need to answer their questions. People search for information based on the language they understand. Few people seek information on Latin medical terms. In truth, they come from marketers.

Small Business 105

Small Business Engineering SEO Meeting 105

Small Business Mavericks

MAY 20, 2011

They prefer to keep that information secret. You can find that information through Yahoo!s Site Explorer is free and allows you to get more than just inbound link information about your websites. s Site Explorer.

Yahoo 164

Yahoo Engineering Buy Sites 164

Small Business Mavericks

SEPTEMBER 9, 2013

You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. You can search for any kind of information. You’ll get information about anyone using the hashtag. Hashtags – Search for your favorite hashtags.

Research 101

Research Tools Twitter Hashtag 101

Small Business Mavericks

AUGUST 5, 2014

Not necessarily because a competitor gets vicious and changes your information (it does happen, though!), but because some local directories are open source and anybody can change the information, even if they are mistaken. These are good reasons why you should monitor your local listings.

List 87

List Directory Yahoo Open Source 87

Small Business Mavericks

MARCH 25, 2013

Lead paragraph - In addition to being optimized for search, your lead paragraph needs to provide the essential information. That means putting the most essential information at the top and the least important at the bottom. Provide your contact information and the contact information for your public relations firm.

Press Release 93

Press Release News Content Small Business 93

Small Business Mavericks

AUGUST 22, 2013

Information from this call-out box is taken from several key sources, which include Wikipedia, the CIA World Factbook, and Freebase, an online database of information acquired by Google in 2010. Other sources of information for the knowledge graph include semantic markup, rich snippets, and other specialized SEO tools.

Wikipedia 101

Wikipedia Engineering SEO Analysis 101

Small Business Mavericks

DECEMBER 13, 2013

Free Online Courses – Search for information on top universities and you can see what free courses they offer online. Scientific Concepts At A Glance – Search for scientific concepts and get information on those concepts in your search results, similar to how Google shows you the weather.

Software 98

Software Research Engineering Course 98

Small Business Mavericks

NOVEMBER 27, 2013

What kind of information should go on your content calendar? There might be more information you’ll require for your calendar depending on the internal policies of your organization, but this is what I’d recommend for minimum required information for any content marketing calendar. Keyword(s). Deadline date.

Content 101

Content Small Business Policies WordPress 101

Small Business Mavericks

OCTOBER 4, 2012

Google does more than help searchers find information online. You can see the top searches related to specific information categories as well as geographic locations. It also helps content producers come up with good ideas for their content. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

JULY 20, 2015

Also, many companies ask for too much information. If you are asking for too much information on your registration form, it is likely that you will see a decline in registrations. If you ask only for the information you need (name and e-mail address), you’ll significantly increase the chances of you getting people to sign up.

Issues 70

Issues Newsletter News Sites 70

Small Business Mavericks

JULY 24, 2011

Some people would rather find information based on what their friends say is important. Searching for information is not a natural human endeavor. Some people don’t want to type in a word or a phrase and get back a set of results that someone else thinks is important. Social media allows them to do that. Search does not.

Exercises 175

Exercises Skills Social Media Research 175

Small Business Mavericks

SEPTEMBER 18, 2013

Your goal is to gather information you can use in your marketing, information that is actionable. Conduct a thorough research campaign and be sure to get as much actionable information as possible before you start marketing. When it comes to research, you should make sure you are being thorough.

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

JUNE 16, 2011

15% follow or search for information on specific brands. How can small businesses use this information? Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 12% research travel offers or holiday destinations.

Social Networking 182

Social Networking Sites Fashion Small Business 182

Small Business Mavericks

JUNE 26, 2014

And make sure the information is updated with hours, address, and contact information. Different devices might change the way your site looks, and some directory pages may have outdated information. Just like the mom & pop store makes it clear what they offer, good website optimization focuses on what you offer.

Mobile 96

Mobile Directory Marketing SEO 96

Small Business Mavericks

NOVEMBER 10, 2014

54% of shoppers say stores don’t provide enough information – BUT – 87% of retailers feel they give all the info the consumer needs. If your marketing efforts are meaningless and your customers don’t feel like you are providing enough information, you are not getting an adequate return on your investment.

Retail 111

Retail Marketing Study Advertising 111

Small Business Mavericks

MAY 11, 2015

Her interview with John Weston, the chief marketing officer for Mayo Clinic, shows why their name is what comes up when you search for medical information: they work at it. But the reason Mayo Clinic wants to be integrated into the digital ecosystem is because this is how people look for information and get advice.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. And it’s possible that the search engines could develop search verticals to make searching for hashtags easier to search so that social media users and searchers can find the information they want to find.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

JANUARY 2, 2015

People look for sites with authority and information that is valuable to them. People also want to know that the information they are getting is current. A page about the history of doohickeys is interesting, but the doohickey information they want is applicable today. (If What Do Your Visitors Look For? Do you know your stuff?

Content 70

Content Engineering Sites Applications 70

Small Business Mavericks

SEPTEMBER 18, 2014

Quick load times, not a lot of pages to wade through, but reassuring evidence that their information is secure. The contact information should be obvious, and a phone number is going to be used more than you’d expect. Online purchase processes must be easy and secure. Make it easy to communicate with you.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

APRIL 23, 2011

I love this answer: Don’t use it just to sell; use it to inform. Once you start down the road of a hard sell, that’s when you start losing folks because it’s not information that they want — they want information they can use that will make their lives easier. Use it to build a relationship.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

APRIL 22, 2013

If you don’t know how your website is being used and who is it is being used by, then you can’t act on that information. With that information, if you need to present specific information to target those real time visitors better, then you can make the necessary changes as you need to.

Analytics 93

Analytics Metrics Campaign Social Media 93

Small Business Mavericks

SEPTEMBER 2, 2015

Because if you provide them the necessary information about products on your website, then they will likely buy from you. It’s an information resource. They provide a useful service to the customer while allowing them to research product information in a nonthreatening way. Why is that important? It’s more than that.

Products 70

Products Buy Forums Research 70

Small Business Mavericks

AUGUST 8, 2014

People who spend money or have their private information on the internet should be paying attention to security settings and site safety anyway. And if you think about it, every search engine in existence ultimately is designed to work with human nature to get the information that the human is looking for. People Like Secure Sites.

SEO 87

SEO Google Engineering Analysis 87

Small Business Mavericks

NOVEMBER 4, 2011

Your clients don’t want you to sell their private information. So it’s in your best interests to protect and safeguard that private information. But online privacy goes beyond your ability or willingness to share your clients’ information. Real privacy is also about protecting that information from all sources.

Privacy 98

Privacy Small Business Energy Data 98

Small Business Mavericks

APRIL 26, 2011

Let’s say you want to build the most useful information page about some aspect of your product or service on the Web (you do, don’t you?). The Perfect Website For Off-Line Marketing » Have You Asked Your Clients What They Want? What would you do to ensure you met that goal?

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

JUNE 22, 2015

The last step in the lead generation process is capturing contact information. You need a form where users can input their essential contact information. At the point where you generate leads for your sales team, make a mark so that you know this is where you need to focus your efforts for generating leads online.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

The last step in the lead generation process is capturing contact information. You need a form where users can input their essential contact information. At the point where you generate leads for your sales team, make a mark so that you know this is where you need to focus your efforts for generating leads online.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

NOVEMBER 13, 2013

After that, make sure you are listed in the right city and state, encourage your customers to review your business, keep your information updated to affect your page authority, and make sure it is owner-verified. Also, make sure your business contact information is correct.

Directory 98

Directory Yahoo Review List 98

Small Business Mavericks

MARCH 6, 2013

Pull Marketing is the process of putting content in front of people who are looking for information about a topic. You provide information in various outposts on the Web that helps people make decisions about the information they are looking for. But you have to pave a path from them to you somehow.

Marketing 102

Marketing Small Business Advertising Process 102

Small Business Mavericks

MAY 27, 2011

You can then use that information to improve your websites SEO and overall content mix. It should tell you that whatever information you provide in that e-book is deemed valuable to your site visitors. It could be a good opportunity to provide more in-depth information about that content. What does that tell you?

Travel 156

Travel ROI SEO Sites 156