Dave Fleet

APRIL 5, 2012

Stories don’t push influence on us, they pull us into becoming influenced. And when you are the one trying to gain trust, credibility is influenced by many other factors besides what you think of yourself or an endorsement by a credible source. They inspire rather than force identification.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

JANUARY 30, 2012

Getting the Insiders Onside – Communicating with Bloggers and Influencers. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. View more presentations from Dave Fleet. Key points from the presentation: The blogger relations process is broken.

Blogger 319

Blogger Process Influencer Engagement 319

Dave Fleet

FEBRUARY 22, 2011

Things you can influence through other people. Bishop comes back to this principle throughout the book, and repeatedly re-centres problems around the first two points – things you can control and things you can influence. Things you can respond to (and respond to more effectively if you have done the first two things).

Analysis 258

Analysis Influencer Buy Meeting 258

Dave Fleet

JANUARY 18, 2012

Create meetups to connect with influencers. While you may find that throwing a fan event at CES is tougher than at other events, the top tier of tech influencers is in town.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

JANUARY 26, 2021

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Photo by Lianhao Qu on Unsplash. Privacy is mainstream.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

AUGUST 16, 2011

You can do your best to influence it, but “my way or the highway&# is a myth. In this book, the character notes a little later that they will have 200 TV journalists alone, along with “a number of print media people to carry the word to elite opinion makers, the ones that read but do not watch TV.&#

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Employee Blogging Policies. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment. New Media and the Air Force.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

NOVEMBER 14, 2016

This influences the public perspective of tradition and its purpose with connect to the condition as well as the technician. Additionally, a phonecall is occasionally perhaps not adequate to prevent disqualification. essaylib.com rating The important idea would be to really have a proficient representative on your own side.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

This influences the public perspective of tradition and its purpose with connect to the condition as well as the technician. Additionally, a phonecall is occasionally perhaps not adequate to prevent disqualification. essaylib.com rating The important idea would be to really have a proficient representative on your own side.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

JULY 18, 2011

Consider: Relative influence. This means setting out your criteria for triage ahead of time. If you have tiered support in other channels you may already have some of this. Severity of issue. Spread of issue. …etc. Respond publicly when possible. The natural inclination for many companies is to take negative chatter offline ASAP.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 15, 2011

Key influencers, stakeholders and mainstream media can all be engaged through these channels. Is the Huffington Post a blog or a news site? It’s not a black and white distinction. Fourthly, there’s much more to social media than just reaching consumers. Social media needs to mature.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

JUNE 28, 2010

Basics of listening, engagement and audience/influencer identification. Once you’ve completed your “new media university&# education, Engage! then explores some core basic facets of business social media covering: The social media mindset. Developing a corporate social media approach.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

MARCH 17, 2011

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MARCH 8, 2011

Meanwhile, logging-in via a Yahoo ID (option #4) offers a good balance of maintaining work/life separation for empoyees, influence over Facebook Page content, and risk mitigation from avoiding additional page admins and reducing the risk of accidental comments “by the company&#.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

JULY 20, 2010

That means that they will often have a shorter route to the top and, linked to the above point, may have greater influence with clients. Ad agencies have access to the marketing function, which often controls communications in general within organizations. Ad agencies are built around strong creative teams.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

DECEMBER 2, 2010

How can you demonstrate your influence? That competition means: You need to demonstrate your value, and “well you want my coverage so I’m valuable&# isn’t an appropriate response. Your asking price needs to be based in reality – on the value you can provide.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JANUARY 3, 2021

Specifically: Control what you can control, influence what you can influence, and don’t sweat (or bank on) what’s out of your control. I plan to continue 2021 the way I left off in 2020 on this one. #7: 7: Let go more. I realized last year that I was failing to heed the counsel I give many of team members. 8: Keep learning.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

FEBRUARY 2, 2013

Advocates vs influencers, and why that difference matters. A few things I expect I’ll have words on in the near future: Organizing global social teams. The balance of global/local. Content strategy in a multi-stakeholder mix. Engagement at scale. Setting effective and appropriate objectives.

Team 304

Team Project Resources Influencer 304

Dave Fleet

MAY 25, 2010

Granted, a campaign-based approach can work with specific influencer outreach, but it’s far more effective if the team doing it is able to reach out to those people consistently over a long period of time and hence is able to build a relationship with those people. The desire for campaign-based tactics with no existing presence of any kind.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

Still, even though these results affected my likelihood to purchase, if I were to purchase the pen (which I may), a search engine would likely get the credit — even though search has done nothing to influence my actions up to this point — as I would use Google to find the company’s website.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

These will have a big impact on our ability to reach and influence audiences in the coming years. These issues have compounded over time, and as a result we are in the midst of seeing a privacy-first marketing landscape emerge through regulatory, technical and societal spheres. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 11, 2021

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Penn reminded me of in his latest newsletter ( which is always excellent and worth subscribing to ).

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 27, 2011

Trend #6: &# Influence&# matures. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #4: Death of the campaign. Trend #5: Consolidation. Trend #7: Democratization of voice. Trend #8: Return of websites. Rise of the ‘less shiny object’ Trend #9: Digitally driven crises.

Trends 417

Trends Social Media Curation Reputation 417