Remove influence
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Each tool is free unless otherwise noted.

Blogger 196
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

SM2 202
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. The fact is, both tools can do the job pretty well (hence their popularity). Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers.

Vocus 185
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Influence: a.k.a.

SM2 187
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269
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The impact of social media on journalism and PR

Social Email Marketing

European research showed that journalists use online tools to gather information. Radian6 slideshare Trackur Tweetranking.com Twitter. Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0 Fortunately it’s often to find additional information. news media PR 2.0

Journal 78