Socialized

OCTOBER 1, 2009

But you can do something about it: Use whatever tools you can find to monitor what people are saying about your company in the social media world, like Google Blog Search , Technorati and Twitter search. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6.

Social Media 145

Social Media Brands Radian6 Banking 145

Twist Image

DECEMBER 13, 2010

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Janet Fouts

OCTOBER 25, 2010

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media.

Social Media 132

Social Media Data SM2 Radian6 132

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. We're getting better (?) Photo by Dan Thompson.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand? How much can you afford to spend on the tool? • In other words, how accurate does it need to be? What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Tools.

ROI 114

ROI SEO Social Media Tips 114

Jeff Esposito

JULY 9, 2012

A good tool for this is PageModo where businesses large and small can build out a coupon on a custom tab on Facebook (disclosure – Pagemodo is owned by my employer Vistaprint and I was a fan before the acquisition) that can be redeemed either online or in person depending on your business model. Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 3, 2010

And really different tools can be used to measure different things. And even there are other free tools that can be used that do things that the paid tools don't, or do differently. I use a number of different tools already and can tell the value of individual interactions that we have daily. Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. So there are still a lot of other places where we talk about the tool or the means, instead of just focusing on the end.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

SEPTEMBER 20, 2010

The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Socialized

SEPTEMBER 19, 2009

The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. The first and most obvious is that there is improved consumer engagement, and a sense among consumers that the company cares more about them and their needs.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. We just may take you up on the copy editing offer Connie.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. So, now, it’s a pretty robust methodology with process tools and technologies… Jay: Conferences and things like that, exactly. Most sentiment analysis is sort of binary. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Add Flog Blog, and several other RSS tools.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 4, 2014

’” • Dell: use tools and structure to monitor and address the torrent of social media activity happening outside the brand’s direct sphere of influence. The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform.

Review 205

Review Radian6 Guidelines Policies 205