Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Tools like Radian6, Netbase, etc., Pretty radical, eh?

Radian6 177

Radian6 Marketing Sentiment Sample 177

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. There is NO Passive Marketing with Social!

Social Media 257

Social Media Radian6 HootSuite Team 257

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Firebelly

MAY 9, 2011

22 Social Media Marketing Management Tools. By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. New tools for monitoring and managing social media marketing.

Social Media 166

Social Media Radian6 HootSuite Social Media Management 166

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Top 100 blogs for your industry. THEIR blog.

List 40

List Social Media Tools Netvibes 40

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Here are some tips on making the process a little easier. What language and keywords are they using?

Platform 254

Platform Social Media Radian6 Press Release 254

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. And read Greg Jarboe’s book Video Marketing an Hour a Day.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Ari Herzog

SEPTEMBER 3, 2010

To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. Your website has been a great research tool and I would like to say thanks a mill for your hard work. which really peeved me.

Research 110

Research Social Media Radian6 Microsoft 110

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. social media monitoring tools.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. There are no absolutes. There are no hard and fast rules. A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). Not even knowing that someone is talking about you.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Social Email Marketing

SEPTEMBER 17, 2010

European research showed that journalists use online tools to gather information. Radian6 slideshare Trackur Tweetranking.com Twitter. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on. news media PR 2.0

Journal 78

Journal Radian6 Crowdsourcing Social Media 78

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Cross-promote on social platforms.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Now don’t take this as a knock on R6, I have used their tool in the past and it is a Cadillac.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. I’ve found getting familiar with reporting tools such as Radian 6 and Social Radar a good start.

Social Media 197

Social Media Radian6 Small Business RSS 197

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. But you can do something about it: Use whatever tools you can find to monitor what people are saying about your company in the social media world, like Google Blog Search , Technorati and Twitter search.

Social Media 145

Social Media Brands Radian6 Banking 145

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Janet Fouts

OCTOBER 25, 2010

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

JANUARY 11, 2011

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. We're getting better (?) Photo by Dan Thompson.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

NOVEMBER 8, 2011

Vice President, Radian6. Lots of market penetration for the smart cover, but not a lot of love for it, really. After eschewing the Smart Cover and several other candidates, she settled on the DODO Case. “It’s light, functional, somewhat protective, stylish, and not that pricey (Bonus)!” ” There you have it.

iPad 125

iPad Social Media Radian6 Apple 125

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Social Media Strategery

AUGUST 18, 2010

Also, we need more vendors to partner with institutions to bring these tools into the classroom. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. BarbChamberlain Reply Tamar Weinberg February 11, 2010 at 2:43 pm Amen, Barb.

Press Release 129

Press Release How To Radian6 Blogger 129

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42