Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163

comScore Engineering Yahoo Advertising 163

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. R.I.P. Yahoo Groups.). Market research. Good marketing always is, right? For a more detailed process, check out our guide to Reddit market research. Affiliate marketing.

Reddit 101

Reddit Brands Meme Forums 101

Josh S Peters

MARCH 25, 2009

One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. Currently that order looks like this: Google Yahoo Microsoft Ask AOL One thing to remember is that Google has partnership agreements with Ask, AoL, iWon, and Netscape. They are paid inclusion and PPC (pay per click).

Engineering 100

Engineering Sites Yahoo Microsoft 100

Writtent Blog

JUNE 17, 2013

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. You can choose to analyze keyword data from Google, Yahoo, or Bing, making this tool more versatile than others. Market Samurai.

Research 89

Research Tools Module Adwords 89

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Bill Hartzer

FEBRUARY 11, 2012

Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. – Directs managers for implementation to ensure that demand generation activities deliver targeted ROI.

Engineering 99

Engineering Hotels Skills SEO 99

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Writtent Blog

FEBRUARY 10, 2015

The solution is pretty simple, though: keep abreast of changes and follow industry best practices. Well, maybe not completely, but it makes much more sense to track ROI metrics. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords.

SEO 40

SEO Strategy comScore URL 40

Bill Hartzer

MARCH 15, 2010

And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. It’s about optimizing your website marketing plan so that your website delivers ROI.

Engineering 131

Engineering Adwords Directory CPC 131

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

Industry Switch. Marketing IT. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". LEADERSHIP.

Company 122

Company How To Case Study Mobile 122

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Did you contract out the work?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. As a result, having an effective Search Marketing strategy is more important than ever.

B2B 118

B2B Marketing SEO Engineering 118

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. and others. They’re unaware that spectacular results are only a small step away.

Engineering 183

Engineering Retail ROI Buy 183

Convince & Convert

JULY 23, 2013

After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo! Your ROI will skyrocket.

Buy 137

Buy CPA Metrics ROI 137

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How hard will it be to filter?

Social Media 158

Social Media Radian6 Strategy SM2 158

Social Media Marketing

MAY 29, 2013

A roundup of relevant links affecting our industry. Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Harp Interactive

JULY 13, 2010

The statistics confirm that search supremacy is critical if you want to compete in the crowded online market. Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools!

Google 362

Google Hubpages Tips SEO 362

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. GREAT INFO!

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. You do not understand how digital marketing works. Yes, marketers are lazy.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. If you’re looking for trustworthy guidance that’s sure to get results, consider these marketing leaders to be your mentors. Post by Adi Englander. Neil Patel.

Influencer 60

Influencer Social Media Resources HootSuite 60

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is the ROI for Social Media? Let me know how I did in the comments.

SEO 162

SEO Social Media Marketing Reputation 162

Viper Chill

MARCH 30, 2010

I genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Luckily, two weeks later, it was mine.

Buy 76

Buy Sites Compete Price 76

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145